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  • Relationships: Can A Relationship Allow Someone To Become More Integrated?

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    When someone first starts to spend time with another person, they may find that they only experience good feelings. If there are moments when they don’t, these moments may soon pass.

    The same could also apply when they are not in the other persons company, with this being a time when they will experience good feelings whenever they think about them. If there are moments when they don’t, these moments may also pass before long.

    A Gradual Change

    However, as the weeks and months go by, they may find that their emotional experience starts to change. There could be times when they don’t experience good feelings when they are with their partner and the same thing could happen when they think about them.

    When this happens, one could end up experiencing a fair amount of emotional pain. One could come to believe that the reason they feel different is because of what their partner has done or because their partner has changed in some way, for instance.

    One Direction

    If they come to this conclusion, there is going to be no need for them to take a step back and to see if there is more to it. What is going on out there will be the cause and they won’t have played a part in how they feel.

    The outcome of this is that they could end up blaming their partner, with it being clear that they the ones who are at fault. Their partner could end up going along with this or they could end up pushing back.

    Out of Balance

    If their partner goes along with it, it could show that their partner doesn’t have a clear idea of what they are responsible for and what they are not responsible for. Due to this, it will be normal for them to take the blame for things that have nothing to do with them.

    On the other hand, if their partner draws the line and doesn’t take on what doesn’t relate to them, one may look into what part they are playing in how they feel. If they do this, it will have a positive effect on their relationship and it will also serve one’s own evolution.

    A Different Outlook

    The reason for this is that one will own their own wounds as opposed to blaming their partner for what has been triggered within them. This will stop them for projecting their issues onto their partner, thereby giving them the chance to work through their inner wounds.

    These inner wounds can relate to what has taken place in their adult life and they can go back to what took place during their childhood years. Unlike a physical wound, an inner wound won’t just heal by itself.

    Presence

    An emotional wound can just be covered up and forgotten about by their conscious mind. The downside to this is that when it is brought up to the surface, months or even years later, one can blame another person for how they feel.

    For an emotional wound to be healed, one will need to be with how they feel and to give the wound their full attention. One is then not resisting or trying to change how they feel, they are being with their emotional self.

    A Big Impact

    One way to look at these emotional wounds would be to say that they make it hard for one to operate as a whole human being. They are then going to look whole from the inside, but on the inside they will be anything but whole.

    Another way of looking at this would be to say that one will have many different split-off parts within them. It will take a fair amount of energy for one to keep these parts at bay and it won’t be possible for them to fully show up.

    Weakened

    One could then be in great physical shape, for instance, but they won’t be completely in their power. What this illustrates is that if one ignores these inner wounds, they won’t be able to function at their best.

    Still, what can happen is that one can get used to living in this way, which is why it can seem as though everything is fine. Their energy is unlikely to be as strong as it could be and their presence is likely to be diminished.

    Strengthened

    As they begin to work through their emotional wounds and to integrate these split-off parts, more of them will be able to show up. Furthermore, they will be less reactive and able to be more present around their partner.

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    So by viewing their emotional pain in a totally different way, it will make it easier for them to grow and develop. They will realise that whenever emotional pain comes up, it will be calling out to be acknowledged; it won’t want to be pushed down or changed into something positive.

    Awareness

    If one can relate to this, and they want to become a more integrated human being, they may need to reach out for external support. This is something that can be provided by the assistance of a therapist or a healer.

    The reason one may need external support is because they might not be able to handle these wounds by themselves, which will stop them from being able to work through them. By having someone else to hold the space for them, they will be able to go where they wouldn’t go by themselves.

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    Source by Oliver JR Cooper

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  • Business Partners & Marital Partners Will The Marriage Survive – Part II

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    In the last article, we connected by saying that keeping your business and personal relationships separate is very important to the survival of both your business and your marriage. In this article we will talk about how to achieve this goal.

    One of the most important ways to accomplish this is to set up distinct business hours, and when they are over, don't discuss business, concentrate on your relationship. It is difficult, but make a concentrated effort at it. Confine your business discussions to business hours or set aside a specific time to discuss the business.

    For example, take the last half hour of the day, and discuss the business day; Any suggestions you have, what was accomplished, what needs to be done tomorrow, during the week, how are the monthly goals you set at the beginning of the month progressing. Remember to couch any criticisms or suggestions in a positive vein. Think of how you felt in the work situation and how supervisors dealt with you when making suggestions. Negatives only cause resentment. They do in the corporate arena, and even more so, when dealing with a spouse you must live with 24 hours a day. Be sure to set aside time for each other-go for walks, out to dinner, or just for a drive with your spouse. Do not discuss business.

    You should have outside activities that are not business related. If not, join a group that interests you. It will allow you to meet with others who are not connected to your business. Running a home-based business can be very lonely; getting away from the home, and having outside interests is imperative.

    In addition to the problems inherent to couples running a business, starting a home-based business presents its own set of problems and questions. Before you start be sure to ask yourself the following:

    1. Are you self-motivated? Organized? Able to prioritize your work? You will no longer have a supervisor or a boss to tell you what to do. You will be the decision maker. You will have to motivate yourself. One way to accomplish this is to use a To Do List and stick to it. In addition, set definitive business hours, and stick to them.

    2. Will you be able to deal with the isolation? You will no longer meet people in the halls, congregate around the coffee pot, or take a break to talk with your co-workers. To combat the loneliness and isolation be sure to join groups that meet outside the home, or schedule luncheons with friends and associates.

    3. Write up a business plan. Be sure the business is something that interests you. You might want to start on a part-time basis, and grow from there. Research the business carefully, make sure there is a market, and the competition is not overwhelming.

    4. Be sure you have at least six months living expenses set aside. This will give you the time to work through the marketing strategy outlined in your business plan, and avoid bad marketing practices. In addition, if changes need to be made, you can do so, without monetary concerns becoming an issue.

    5. Be sure your office space is located in a separate room or area of ​​your home that offers the least distractions. A separate office is best, especially if you are meeting with clients. Remember to always present a professional appearance.

    6. When will you do your regular household chores? Make up a schedule of when you will deal with them. Some individuals find getting chores done before the start of the work day is best. At the end of the day, close your office door and then deal with the remaining household items that need to be handled. Time management will be a very important factor in running a home-based business.

    7. For husband and wife teams, it becomes imperative to have some form of disability insurance for each other. Remember, even though your partner may be your husband or wife, he or she is still your business partner. An accident or illness to one of you can severely impact the operation of the business.

    A business is only as good as you and your partner make it. It takes a lot of dedication, time and energy to run a business, whether it is home-based or not. It can be a very rewarding experience. Think carefully, and ask yourself a lot of self-searching questions before you begin.

    Copyright 2000, DeFiore Enterprises

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    Source by Sue And Chuck DeFiore

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  • How Does Relationship Building Techniques Build Your MLM Business?

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    Relationships are key in life, without them; life would be so boring. MLM marketing is based on creating strategic relationships between teammates and the audience of the individual business. This means that one has to work carefully to build trust and authority with the target market. By doing so with authoritative content and reliable timing, relationships will blossom and grow. Thus, creating a pipe line to send dedicated content towards motivated prospects. Failing to create elementary content not only discredits the publisher, but also kills all sales potential. Let’s open the door to relationship building techniques that will help.

    Create content that doesn’t sell but builds your reputation

    Never push content that sells, this is a horrible practice for MLM marketing. Create content that builds your business reputation up. This means promoting content that entertains or has a high level of educational value. There are so many businesses out that already overly pushes sales content, there is no need for you to do the same. Your marketing content is supposed to be attractive, not repulsive. This means every blog, article, eBook or landing page must educate through problem solving of some degree. There are ways to get sales, but to do so, one must push the agenda of their prospects first.

    To build relationships in MLM marketing, the content that is needed will vary. You will need basic content that covers a general situation to content that absolutely solves a specific problem. This is how you define your leads, by sharing all types of educational content. Your prospects will not always be in the same boat as the next person. So, to be effective, you must share content that targets symptoms first, then develop content that nails down some of the symptoms and then finally offer the cure through the final. The last content you can develop is the follow up content that offers advanced material to help the prospect go beyond the basic package.

    Specialize by focusing on your prospects growth

    Help your prospects grow in some fashion. This can be in life, or some other area that you have specialized skills in. In this capacity, your relationships are more specific and narrowed down in which the others in your area cannot touch. Lead by example, offer free and premium content for your visitors and subscribers. This will distract your prospects enough to keep them engaged. Not all of your content will be successful, so the smart marketer will always engage in analytics to help sort the weeds from the wheat and develop themselves and their content for the successful campaign. These techniques have enabled many new marketers to climb the ladder and enjoy an effective business.

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    Source by David L. Feinstein

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  • The Importance of Proper Sales Techniques

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    The success of any business can be directly related to the quality of its staff and the ability to meet any consumer demand. When your business struggles in this regard it helps to identify the areas of inconsistency which can result in the loss of consumers due to employee negligence. To avoid this unfortunate turn of events with your own company, it is necessary to identify the many factors influencing the importance of pursuing proper sales techniques.

    Factor I: Building Consumer Relationships

    One of the greatest mistakes amateur sales associates make is focusing on the drive to make a single sale form a single individual. This short sighted strategy may help in improving sales numbers in the short run but will provide no value with developing future success. The first factor influencing the importance of sales management skills is found with building consumer relationships overtime. Whether you run a store or an online website, pursuing a relationship with your client will help to secure greater sales as well as develop the best form of marketing, positive word of mouth.

    Factor II: Enhancing Selling Ability

    If you were to provide any employee with the opportunity to work with a consumer eager to invest in a product you will develop a high level of sales success. The true skill or value of an associate is to have the ability to work with consumers who may not have this interest yet still make a purchase after working with your employee. The selling skills of an employee staff often represents the financial success the company has displaying this factor of importance with enhancing selling ability.

    Factor III: Problem Solving

    When a customer discovers a problem with a good or service it is often easy to lose their business to a competitor in a short period of time. If a customer contacts your company with a problem it creates the possibility of salvaging your relationship by resolving the problem and enhancing consumer satisfaction. When your sales staff can utilize the sales management skills of problem solving it will boost your business success, marking the importance of this factor in relation to proper selling techniques.

    Factor IV: Revenue Development

    The final factor of importance identifying the need for proper selling skills is seen with the value of revenue development. Every business relies on the resources of revenue development so the elements of building consumer relationships, enhancing selling ability and efficient problem solving will all help in keeping consumers and meeting this high demand factor.

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    Source by Peter McKeon

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  • Book Summary: The Millionaire Messenger: Make a Difference and a Fortune Sharing by Brendon Burchard

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    I read this book sitting in a Thai food restaurant on the Oregon coast. The food was outstanding and what was very interesting was the fact that at the cash register there was a book and DVD set talking about going to college for free. The author was a young guy who graduated from Harvard. The whole book series was designed to show college students and parents how to find money to pay for college. Come to find out the author was the restaurant owner’s son. This is a classic example of the Millionaire Messenger in action.

    Why is this important to me?

    I am not doing this summary to waste your time. It is my vision to provide concise action steps that you can adopt right now to enhance your life. The best way to financial freedom is through a business. Now most people cannot simply quit their jobs and to start a new business. Typically you need to work your job and your new business until you have enough sustainable revenue to take your business full time. The Expert Industry is a caring community of people who share their advice and knowledge with the world and get paid for it.

    You may be thinking I am not an expert in anything. This mindset has everything to do with Self-Esteem & Self-Confidence. Brendon addresses these concerns in the book. Think about this – every person has a unique finger print and unique life experiences. Those experiences with additional research can yield you an expert.

    I want to start with a potential example of being an expert in something. I have a good friend of mine that has been doing cement work for over 20 years. He does this with his four brothers. He does not think of himself as an expert. Have you ever considered how successful Home Depot is as business? They cater to the do it yourself community. My friend could simply film different cement jobs and sell them as a do it yourself venture. It would look like this:

    1. Create simple how to videos on the basics and give them away for free.

    2. Create a deeper video series on how to do a full patio, sidewalk or stairs and sell it with a checklist manual.

    3. Offer paid for consulting for job layouts with customers.

    4. Take high priced large concrete jobs that are above the do it yourself community and name your price.

    This is a simple example of releasing 100 years of combined cement expertise that could easily be parlayed into a seven figure business model.

    The Millionaire Messenger is packed with great how to advice. For the sake of time, I am going to chat about the 9 reasons you should consider unlocking your knowledge and passion in the expert business.

    1. Your work is based entirely on your passion and knowledge. This is really important because it no longer seems like work when you wake up each morning doing what you love.

    2. Relating and Creating – Your work activities center around gaining trust and relating to your audience as well as creating useful content that add real value to their lives.

    3. Anytime / Anywhere – Creating information how to products allows you the comfort of working on your schedule from anywhere. I can tell you from personal experience that setting up your business to do this one great step toward personal freedom.

    4. Work with who you want – This is a big deal because stress statistics show that stress related illness is interconnected with who you work with or bad working relationships in general.

    5. Promotions based on promos – The amount of money you make is directly related to the promotional efforts you put into marketing your content. This is all up to you and your work ethic.

    6. Pay equals value – This is the strongest and most relevant point in the book. If you deliver great value, people will pay you for it and you can decide what to charge. You are not trading hours of your life for dollars.

    7. Small Teams – You do not need a big team to do this. You can outsource several of these steps so that your payroll does not spiral out of control. There are information marketers that make millions of dollars a year with very little staff.

    8. Tools are cheap – Technology today really is cheap. There are so many excellent software packages that are free that you can craft your whole infrastructure for next to nothing.

    9. Financial Income can beat that of other industries. There are six ways to market your stuff and each has a different price point. The best business models are summed up in one phrase – “one to many”. Creating something once and selling it over and over is the true key to unlocking the wealth puzzle.

    The Millionaire Messenger is a good book that will give you the direction you need and the questions required to get you on the path to personal wealth and freedom.

    I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit. Habits form in as little as 21 days. One thing you can take away from this book is one to many. When crafting your business model or tweaking an existing model, remember to leverage the power of “one to many.” In our software business, we create a software module once and sell it many times. This is how Microsoft and Oracle generate billions of dollars each year.

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    Source by Joe Mosed

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  • Reducing the Stress of Being an Entrepreneur

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    Starting and running your own business can be exciting and rewarding, but it can also be very stressful. For most of our almost 40 year marriage my husband has been an entrepreneur and I have sometimes worked with him. Having built my own business as a Stress Reduction Coach I have been reflecting on the stresses of being an entrepreneur.

    Signs and sources of stress

    Some of the signs of stress overload include irritability, anxiety about the sustainability of the business, and/or high business debt. Relationships within the family can suffer if they do not understand the entrepreneurial drive or the time and effort it takes to start and run a business. For women entrepreneurs, the job of running the household and balancing work and home can create enormous stressors. When you work from home, all the household tasks that need to be done can pull you away from your business. People who are drawn to be entrepreneurs are sometimes idea people who don’t like detail and repetitive tasks. Having to work on those things can create stress as well. And when you’re stressed it’s harder to concentrate and focus.

    Organize your environment

    One of the solutions is to reduce the stress and create an environment that discourages stress. Have a place where you can keep everything together and organized. A written plan of action for the business posted where you can see it along with a daily plan can help you focus the time you have available.

    A system that works for me

    I am not a person who comes to organization easily and I have struggled to find a way that works. Daytimers and lists help for a short while, but I have never been able to keep up with them. One thing I have found that works is to have a “big picture overview” of what needs to be done where I can see it. I have a poster board size piece of “static cling” presentation sheet that adheres to my door. It can be easily rolled up and removed if needed. I have several categories that I’ve posted at the top of the sheet, such as “website,” “presentation,” etc. These are written on standard sized post-it notes so they can be easily removed and changed. I brainstorm everything I need to do on small post-it notes. After I brainstorm, I then organize the notes in the appropriate columns. I also have a category that says TODAY for the urgent and important things. I can glance at the poster while I am working and see what else I might need to do and when I finish what I need to do, I can throw the post-it away. If something comes up that is not posted, I can put it on a post-it note and put it where it needs to be.

    This “system” helped me write many graduate papers and I used it when I planned and wrote my dissertation. Now it helps me as I plan and work my business. This is just one technique that helps me reduce the stress of being an entrepreneur.

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    Source by Lorna Minewiser

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  • The "Key" to Writing Great MLM Success Stories

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    Wouldn’t it be great if your MLM success stories could be remembered and shared by those who read them? Most of us are not natural storytellers and it’s hard to craft a good story. However, there is one key that can help make your stories more successful. This key ingredient is a skill that you must learn if you want to make connections with the prospects. You don’t have to be an extrovert to be successful. What is this key to creating successful content that resonates with your readers?

    Empathy is the key to great MLM success stories.

    Empathy is the key to MLM success stories and to life. It helps builds relationships through trust, compassion and understanding. This umbrella used to be in great abundance, but with technology and society determining the course of everything, it has fallen away. Back in the day, people used to connect in the real world, by having barbecues, going out to dine, and hosting parties. This trend has fallen away, because of environmental issues.

    Your MLM success stories is a chance for you to build a connection with your prospects. When a story fails to relate with a reader, they will find something else that is more “in tune” with them. This is a disaster for authors and businesses that use content marketing. A bad story is like having bad public relations. People will not forget the story. This is a serious issue that can close doors forever, the difficult to overcome bad press would take a few pages to discuss. If you have a boat load of money, you can overcome it a lot faster than one that has to do everything on a small scale. It seems like it’s an impossible task, but it may require some significant changes on the tactical level.

    How you can use empathy in your MLM success stories?

    Empathy is a viable tool to build personal relationships and every MLM success story has that opportunity to do so. The key is writing the content relates to a certain issue that your ideal reader has. Most MLM success stories do not focus on the right elements, they focus on the outcome and the cause, but if you focus on the relation between all the elements. Your stories have a better chance to help your marketing. If you can relate and not be fake about it, the reader will likely stay with the story and engage with you further. They may engage with a simple action, but it is better than abandonment and you don’t want prospects to abandon your content.

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    Source by David L. Feinstein

    Views: 0

  • Relationships: Can Someone Be Emotionally Unavailable Even Though They’re In A Relationship?

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    It would be easy to believe that the people who are emotionally unavailable are single and the ones who aren’t are in a relationship. Or, if someone is emotionally available and single, it could just show that they are taking a break after going through a breakup, for instance.

    This is then typically going to be something that is very black and white. However, while it may seem as though this is the case, this outlook would have very little to do with how things actually are.

    An Illusion

    In the same way that someone who appears to be happy can be deeply unhappy on the inside; someone can be in a relationship but it doesn’t mean that they are truly in one. Still, from the outside it may appear as though they are in an intimate relationship.

    In fact, other people could often wonder what it would be like for them to be in a relationship like this. These people are then going to believe that this person has this area of their life handled, and are going to want to experience the same thing.

    Both Ways

    Furthermore, someone like this could also believe that they are in an intimate relationship. So, every part of their being is not going to be involved, but they will still see themselves as someone who is in a relationship.

    They are then going to share their mind and their body with their partner, yet the emotional part of their being won’t be fully on a board. This doesn’t mean that they won’t feel things, though.

    Absent

    Their body will then be with their partner, but their mind and heart can spend a lot of time being somewhere else; that is unless their heart has simply retracted. Now, this is not going to be the same as having distractions at work; it will mean that one will generally find it hard to be fully present with their partner.

    If their partner doesn’t have trouble being present, they might be able to sense that one is rarely, if ever, present. They might not be able to understand what is going on, but they will find it hard to deeply connect with them.

    The Clearest Sign

    If this is how someone is most of the time, it will be pretty clear that they are emotionally unavailable. Their partner shouldn’t need any more information in order to realise that something isn’t right.

    Nonetheless, if they are also emotionally unavailable, it might take a while for them to become aware of this. And even if this was to take place, if they are not aware of what is going on for them and the part that they will have played in being drawn to someone like this, they could end up feeling like a victim and blaming their partner.

    It’s not random

    What this comes down to is that they wouldn’t have randomly ended up with this person. This is not to say that they consciously chose to end up with them; it will have most likely been something that took place unconsciously.

    One way of looking at this would be to say that they were drawn to this person so that they could resolve their inner wounds and grow in the process. The only way this will happen is if they are aware of what is going on and don’t get caught up in their inner wounds.

    Back To the Main Point

    If someone is rarely present it will be clear that something is not right, and there can be other things that also reveal that they are not ready have an intimate relationship. Through having a weak connection with their emotions, it will probably be rare for them to relate to their partner on a deeper level.

    This can then cause the relationship to be very superficial and, thus, to lack the depth that is needed to enable a deeper connection to develop. As a result of this, the relationship might not progress.

    Avoiding Conflict

    Once the initial spark has died out and sexual side has settled down, there might not be a lot to hold the relationship together. But if their partner was to talk about how this, one could dismiss what they say.

    Another thing that they could do is to walk away if something like this is brought up, which will show that they are not willing to go there. This will be a further sign that they are only looking to get their feet wet, so to speak.

    An Obvious One

    If one was to continually talk about their ex, and even spent a fair amount of time with them, it is likely to show that something right. Their body could be in their present relationship but their heart could still be attached to their ex.

    It could go even further than this and one might actually still be sharing their body with their ex. If they are cheating on their partner, this will be another sign that they are not ready to commit.

    Awareness

    Obviously, the only way that someone can change their behaviour is they are aware of what is going on and have the desire to change. With this in mind, if one is in a relationship with someone who is not emotionally unavailable and they are not willing to do anything about it, it might be in their best interest to walk away.

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    If they are used to attracting people like this, it will be a good idea for them to take a deeper look into what is going on for them at a deeper level. The assistance of a therapist or a healer may be needed here.

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    Source by Oliver JR Cooper

    Views: 0

  • Why Goodwill Is Vital to Success

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    When I originally got the idea for this blog entry, I was thinking in terms of success in business, as a result of three lackluster experiences I recently had with customer service at three different businesses. Then, when I sat down to write about it, I soon realized that goodwill is vital to all areas of life.

    Goodwill is similar to integrity in that in takes time to develop but can be lost in an instant. As my cousin says, “Goodwill is a byproduct of doing the right thing.” Webster’s dictionary defines goodwill as “a kindly feeling of approval and support: benevolent interest or concern.”

    This definition makes clear that whether it is with your business associates, teammates, coaches, or bosses, or in your interpersonal relationships, without goodwill it is difficult to get beyond a surface level with any of them.

    In today’s ultracompetitive world everything that gives you a leg up on the competition makes your success more likely. As successful businessman Marshall Field was fond of saying, “Goodwill is the only asset that competition cannot undersell or destroy.”

    Each of the three companies from whom I experienced poor customer service developed varying degrees of goodwill – mostly negative – from me. The one that earned the most goodwill eventually offered me an acceptable solution and I am still doing business with them (though on a more cautious basis now).

    One of the other two offered worthless suggestions, compounding my initial frustration. The last one had a website that failed repeatedly to send my complaints and was unresponsive to the ones that did go through. Needless to say, it would have taken a lot of goodwill to overcome these slights and I decided to close both of those accounts.

    One of the quickest ways to earn goodwill is to exceed expectations. Here’s a recent example of a business that engendered massive amounts of goodwill from me. I ordered a supplement and a few weeks after receiving my order I received another package from them with a new bottle of what I had previously ordered and the following note enclosed:

    “I want to take a moment to thank you for your recent purchase. As a token of our appreciation we sent you your next bottle free of charge. You will not be charged for this bottle and are not signed up to an auto-ship program of any kind. We just wanted to say a quick hello and thank you”

    -Greg, Founder of Weyland Brain Nutrition

    Not only did they send me my next bottle free of charge, they also enclosed a bottle of another product for me to try. I have since recommended them to several of my clients and am now a devoted customer.

    The same phenomenon happens in our interpersonal relationships. When you go the extra mile for a co-worker, boss, friend, lover, coach or teammate, you engender goodwill and strengthen your bond with them. This in turn will lead to greater trust and loyalty, thus opening the door to greater possibilities for the relationship.

    Most people want to stand out from the crowd and are frustrated when they don’t. I like to tell my clients that if you don’t like being stuck in the crowd, go the extra mile; it’s never crowded there. It’s a simple recipe for success that is often neglected by the masses and will also go a long way towards engendering plenty of goodwill from others.

    You can follow Sam on Twitter @SuperTaoInc

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    Source by Sam Obitz

    Views: 0

  • Direct Marketing – 5 Essential Components of Successful Direct Marketing

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    Direct Marketing produced $2.05 trillion in sales in 2012. That represents about 8.7% of US GDP in 2013. This implies several key points.

    First, competition in direct marketing is stiff. With all those advertisement dollars being spent on direct marketing, you need to ensure your message is getting through and being heard. Second, with stiff competition, you need to craft compelling messages, not once, but repeatedly. You need to do this effectively and efficiently, if you want to do more than just tread water.

    Thus, it’s important to develop a marketing strategy that optimizes your budget spend by employing direct marketing more effectively. Here are 5 essential components of successful direct marketing.

    1) Deliver a Compelling Sales Message

    Several elements go into creating a compelling sales message. Successful sales letters and other marketing content must be relevant, useful, and persuasive. Marketing content that works grabs your prospect’s attention, shows uniqueness, and builds trust with your prospect. Employ these three elements in all your direct marketing content.

    · WIIFM – Tell your prospect exactly what’s in it for him or her.

    · Unique Selling Proposition (USP) – Clearly describe why your solution is the superior one.

    · Testimonials – Let your satisfied customers “sell” for you.

    2) Follow-up Leads Promptly to Attract and Engage Your Prospect’s Attention

    You might have a lead-generating sales letter, but if you don’t follow-up, valuable leads will slip through the cracks. Follow-up a live event with a phone call, an email, or a letter that invites the prospect to take the next step.

    Offer a free demonstration of your product or service. Set up an appointment with a subject matter expert who can go into greater detail on how your company’s solution works, and why it’s better than the competition’s. Then, before the scheduled demonstration, send a white paper that explains your product in detail.

    Follow-up, engage and spark your prospect’s interest in your solution.

    3) Promote Your Brand

    Benefits from branding give companies and edge over competitors that don’t brand. Branding helps position your product or service favorably. It also gives you pricing and distribution power. The takeaway is: never miss an opportunity to brand.

    Direct marketing affords you many online and off-line media to build brand awareness. Online media: (1) Banner advertising; (2) Blogs; (3) Email; and (4) Website. Off-line media: (1) Print advertising – sales letters, postcards, brochures; (2) Press Releases; and (3) Public Relations.

    4) Nurture the New Customer Relationship

    Lead nurturing is just as important as lead acquisition. Most companies want to develop long-term relationships with customers. That’s because they become repeat customers. And, over time, repeat customers generate more sales and profits to your bottom line.

    Outbound marketing provides many ways to build and maintain a thriving lead nurturing program. You can employ email, direct mail, social media, mobile, podcasts, seminars, phone calls, and videos.

    5) Integrate and Synchronize Online and Off-line Direct Marketing

    To optimize your message and direct marketing budget, success lies in finding the right mix of online and off-line methods. One method isn’t necessarily better than another. Instead, the secret sauce to successful direct marketing depends on how you weave these various methods together.

    You can integrate and synchronize these methods along the sales cycle beginning with message delivery. Start with a sales letter, follow-up with a phone call or email. Refer your prospect to your website for deeper marketing content, and don’t forget to brand throughout this process.

    Achieving the right marketing mix produces a “multiplier effect” that helps you close sales faster and easier. Employing different media in a consistent and coherent manner working towards the same goal optimizes your marketing efforts.

    Don’t Overlook the Value of Direct Marketing

    With so much attention focused on inbound marketing lately, it’s easy to overlook direct marketing’s benefits. However, as you can see, it still commands the lion’s share of sales. Therefore, it’s prudent to examine your marketing strategy’s focus and align your budget accordingly.

    Before you undertake a direct marketing campaign, employ these five essential components to compete effectively and efficiently for that $2.05 trillion market.

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    Source by Alex M Milo

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