Tag: Relationships

  • How to Select the Right Marketing Strategy for Your Business

    How to Select the Right Marketing Strategy for Your Business

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    I’ve probably had more conversations about this topic with clients than any other: What marketing strategies should I use to market my professional services?

    These days, there are more options to market yourself than ever before. And you may have a tendency to look for something quick and easy that will generate a never-ending stream of new prospective clients.

    I wish that solution existed. Some of the newer methods of marketing, such as YouTube videos, are very powerful, but extremely difficult for the average person to pull off successfully.

    Over the years, I’ve had tremendous success with three primary marketing activities. And I’ve also helped a whole lot of clients implement these strategies successfully as well. Nevertheless, for all of them it can take a tremendous amount of time and energy to get consistent results.

    Here are the pros and cons of each strategy and my overall recommendations about how to integrate each one into your overall marketing plan.

    Networking and Direct Outreach

    This strategy about building relationships with others in your field who can connect you to prospective clients. This means having conversations, attending meetings (individually or in groups), and doing follow-up. Sometimes it means reaching out directly to those in your network (including LinkedIn), being proactive, and exploring possibilities for projects.

    Pros: Networking is the most concentrated, focused, personal kind of marketing. And if you do it well and consistently it can be extremely effective in building strong relationships and trust with your business associates and prospects.

    Cons: The downside of networking is that it can drain your energy. This is a particular issue for introverts like me. And networking only enables you to reach a limited number of people.

    Recommendation: Start marketing your professional services by meeting as many people as you possibly can – face to face. Join organizations and associations and then learn how to use LinkedIn to connect with new prospects.

    Speaking (Live and Webinars)

    If you want to gain a reputation as an expert, nothing is better than speaking. And it combines the best of networking and writing, in that you are connecting with people directly and also sharing your valuable expertise.

    Pros: Speaking can quickly establish you as an expert. And you can immediately follow up with those in your audience.

    Cons: The downside of speaking is that, for many people, it comes with a high fear factor, therefore a lot of people avoid it.

    Recommendation: As your network expands, start to find audiences to present your ideas through professional associations, chambers of commerce, and other groups both offline and online. Learn the skills of giving a great presentation and of following up with your audience members.

    Writing

    Publishing articles and books have always been a good way to market professional services. It establishes your credibility. And with the expansion of various platforms on the Internet, such as Medium, and tools such as WordPress, it’s easier than ever to put your ideas out there.

    Pros: There is no better way to get your ideas out into the world and in front of a large number of people quickly and at virtually no cost.

    Cons: The downside of writing is the sheer volume of online material. There are so many articles published online these days and sent out by email that it can be hard to break through. And yes, writing is a lot of work and takes lots of time.

    Recommendations: You should publish an online newsletter and blog as soon as possible. Work at growing your list and you’ll expand both your reach and credibility. Note that this can take years, so you need to be patient.

    This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. 5 Pillars article here.

    Social Media (supplemental strategy)

    For independent professionals, social media is a fast and easy way to communicate about what you’re up to in your business. It’s worth the time to set up LinkedIn, Facebook and Twitter accounts.

    Pros: It’s easy to set up social media accounts and start posting and linking almost immediately.

    Cons: It can take a long time to gain traction that results in any new business. And it can also eat up a huge amount of time.

    Recommendation: Think of social media as a supplement to networking, speaking, and writing. It can increase your visibility and credibility among those you already know.

    All of these marketing strategies take time to master and don’t yield immediate results, but in my experience, the time and effort you put into them will reward your investment many times over.

    Perhaps the biggest mistake you can make in marketing your professional services is implementing these activities randomly and superficially. For success, you need to do all of them regularly and frequently. And for that you need a solid, step-by-step plan.

    Cheers, Robert

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    Source by Robert Middleton

    Views: 1

  • Selecting the Character's Emotion

    Selecting the Character's Emotion

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    The last article covered the process used in selecting and portraying the character's objective. Many of the same principles also apply to the selection of the emotions. As with the objective, the ability to choose and convey strong emotions is a valuable tool for the actor. Many performances work mainly because of the powerful emotional portrayals.

    In a dramatic sense, what are emotions and how do they affect the audience? Emotions, together with intentions and obstacles, are the forces that move the characters through the story. They are feelings so powerful that they can change the character's life or destroy it. And by destroy, I mean decimate one's inner powers, beliefs, even one's life. For the actor, such feelings must be larger than life. They must also be readable to stir and lead the audience in the desired story direction.

    Emotions affect the audience in many ways. Most important is the empathy they create causing the audience to care about certain characters and follow their struggles. They likewise, create a for or against polarity for each main character as the audience observes, evaluates, judges, and even takes sides. As part of the behavior, emotions create deeper awareness of the character, often justifying their actions. In addition, emotions can change the audience perspective and the way they feel or think about a given issue. They are instrumental in leading the audience in the desired story direction

    Like the intention, the emotion can intensify the conflict within or between characters. It can likewise, establish sympathetic or antagonistic roles, ones that make the audience root for the hero and boo the villain.

    In choosing the emotion, the guidelines are similar to those used in selecting the objective. First read and study the entire play. Look for clues in the dialogue, the action, the stage directions, and in the resolution of the story. Select choices that result in the story line making sense.

    Like the intent of the character, the emotion is derived from the character's viewpoint, what the character knows and feels up to that point in the story.

    No one lives in a realistic world. We occupy a space of our own creation – bits and pieces of actuality mixed together with our internal perceptions, our hopes, our fears, our memories, and our anticipations. This "reality" we live in – half fact, half fantasy – is as much the product of our emotions as our rationality. Thus, in any given situation, what might be an acceptable intention and emotion for one character might be a contradiction for another character. Knowing the character's goals, flaws, and inclinations in context of the total story will aid in determining these choices.

    Next, we need to answer the question, does the character's emotion assist the intention or does the emotion create an obstacle? Placing the objective, what the character wants, in conflict with what he or she feels will likely shift the focus of the scene to the character with the greater internal struggle.

    Let's use the example where a man is at a dance and sees the women of his dreams sitting alone. His intention might be: To get to know her. But his emotion, fear of being rejected, would be in conflict with his intention. Thus the focus of the scene would be primarily on his internal struggle and the purpose of the scene might be to show the man overcoming his fear.

    But let's say her intention, to marry rich, is assisted by the emotion, ambition. And the scene resolves when the women walks away when she discovers the man is dirt poor. If his initial emotion of fear were replaced by desire and his intention remained to get to know her then the focus of the scene would center more on the relationship and the impending discovery. The purpose of the scene could be to introduce his major obstacle in the story, the women, along with his over all goal: To win her love.

    The initial choices for each character might look like this:

    MAN

    Objective: To get to know her

    Emotion: Fear / Desire

    WOMAN

    Objective: To marry rich

    Emotion: Ambition

    The above choices set up confrontations, the inner doubts of the man, and then, his desire for her is countered by the revelation that he's not rich enough for her. After the woman learns this, her emotion changes to contempt for the man and she walks away. The characters' choices would now change to:

    MAN

    Objective: To win her love

    Emotion: Determination

    WOMAN

    Objective: To marry rich

    Emotion: Contempt (for the man)

    These choices place the focus of the scene on the major conflict that is resolved later in the story when he wins her love. It, likewise, centers on what's important, the relationship.

    As with the intention of the characters, the emotion need not follow the logic of the dialogue and action. Modern plays and movies do not always express the thoughts and emotions of the characters clearly, nakedly, up front. Today, we have to play the duality of people; playing what they appear to want against what they really want. And sometimes the two may have no connection what so ever.

    In modern plays, every character has two behaviors. What is really going on and what they are willing to show to the world? So many emotions, to be played properly, need to be partially masked or repressed.

    Using the man and woman from our earlier example, let's set up a scene later in the story, one that demonstrates the duality of the characters and uses of partially masked or repressed emotions. At a shopping mall, they meet by chance and their dialogue is mainly small talk. The scene ends with each alluding to errands undone. The only hint about what is really going on is found in the following script action lines:

    He rarely looks directly at her.

    They shake hands, each holding on longer than necessary, and then each goes their way.

    In view of the story's final outcome, this is likely a scene where her objective, to marry rich, is weakening, and that she has some attraction for the man. Based on how their first meeting resolved, their selections might be as follows:

    MAN

    Objective: To not upset her / To win her love

    Emotion: Desire / Determination

    WOMAN

    Objective: To show him I don't care / To make him want me

    Emotion: Determination / Curiosity

    This would be a scene where the characters are not open with each other, yet the audience (or camera) is aware of the inner conflicts and what's really happening. The behavior could best be reflected through masked and / or repressed emotions.

    If the man were to play his emotion of desire openly, he would surely upset her. So he has to repress it or use a mask technique and unleash his desire when she is not looking at him. The woman is determined to show the man she doesn't care about him, but now he appears to have no desire for her. From her point of view, something has come to change the relationship and as a result, she alters both her objective and emotion.

    His apparent disinterest makes her curious and her objective in now: To make him want me, like all men do. Her actions might be to get his attention, to entice him. But the problem is, he's not looking at her. How can she obtain what she wants? She uses the lingering handshake.

    You can see where these choices create conflict both within and between the characters. They also create subtle shifts in behavior that move the story forward. Interest in the relationship is likewise increased because the audience is aware of something the characters are not. And as the scene ends, the audience has a pressing question: "What will happen the next time they meet?"

    The foregoing example demonstrates one answer to the character's choices. These are, by no means, the best or only selections. In fact, the type of actor you are is also a consideration. If you were Jack Nicholson, your emotions might be different than if Arnold Schwarzenegger were he playing the same role. Each actor brings to the scene his or her own perspective and emotional latitudes. Furthermore, a scene played as a comedy versus one being played as a drama might result in different sets of emotions for the characters.

    Here are some other factors that should be considered: Who are you in the story? What is the situation, and what is the relationship? For instance, if you were playing a love scene as a character that had little experience with the opposite sex, your emotion might be fear (fear of the unknown) rather than the expected desire or lust.

    Now change the situation to your having a good dinner with your loving spouse. Your emotion would change to maybe contentment or joy. Now change the relationship to your having dinner with an important client. Your emotion might range from apprehension to ambition to greed. Who you are, the relationships, and the situation, all have a bearing on the emotion selected.

    How many emotions can you use in a scene and how long do you play an emotion? As a general rule, work with only one dominant emotion in a scene – until something occurs to change it. These occurrences could be a change in the relationship, the situation, who you are, new information, overcoming obstacles, new obstacles, and succeeding or failing at one's intention. Any one of these events could have enough impact to motivate a change.

    Most scenes have one dominant emotion running through them and while the actor may use subtle shadings of other emotions, that one feeling prevails – until something occurs to change it. If the actor were to change the emotion at each minor occurrence, the audience would question the character's integrity and loyalty to the cause for which he is fighting.

    Too many changes cause the character to lose part of his identity. We become uncertain about who he is, what he's attempted in the past, or what he's after now. Credible characters are made up of consistent behavioral patterns. By that I mean, what has happened before will likely happen again should the same situation occur. There will, of course, be a few surprises, but for the most part, certain emotions will dominate each character's behavior as he or she progresses through the story.

    So when you research and study the entire play, you will likely find certain emotions and emotional patterns repeated to reinforce the identity and commitment of the character. For instance, the repeated pattern of mischief – embarrassment – fear might be the dominant emotions for a small overly rambunctious boy. A young executive struggling with business ethics might have an emotion pattern of ambition – determination – greed – guilt. A woman in jeopardy might follow a curiosity-suspicion – fear – terror progression.

    As you can see, certain emotions and their progressions make up a portion of the character. Also look for surprises where the emotion swings 180 degrees, ie, contentment to fear, desire to contempt, revenge to compassion.

    When working on a play or scene, write down in the margin of the script your choices in objectives and emotions, where the changes occur, and the motivation for making the change. Beginning actors tend to be non-committal while experienced actors, however, take dramatic risks and commit themselves to their choices. By writing them down, you've made a major step to that commitment.

    To aid in selecting the emotion, I've compiled discussions of root emotions , the primary forces in most scenes. These discussions explore the physical sensations, sources, forms, and dynamics of the most common root emotions. They will serve as a guide in stretching the clarity, strength, and polarity of your emotional repertoire.

    This article has covered the basic skills used in the selection of dramatic emotions. Use these skills as tools to nurture and release the character's true feelings, to foster the isolation and control of emotional behaviors, and to achieve the desired strength (story importance), clarity (audience knowing / feeling it) and polarity (protagonist-antagonist orientations ).

    Implementation of your selections is addressed in another article. This article will cover the various methods used to generate credible emotions.

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    Source by Erik Sean McGiven

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  • Money Is Actually Important

    Money Is Actually Important

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    “If you think that money is not important, you don’t have any”

    After hearing the panelist make this comment, I immediately looked around the room to see who he just offended. Although I agree with him, I was surprised to hear him make such a strong comment in such a public forum. The truth is, this type of belief makes people without money, and no plans to get it, feel better. I have heard this a thousand times from family and friends when the topic of money comes up.

    I remember growing up and watching the movie “Can’t Buy Me Love” in school. The basic idea of the movie is that an unpopular male high schooler is desperate for approval and pays the lead cheerleader to date him for a month; or to at least make it look as though they are dating. This way he will become popular, which was a guarantee of his happiness. The result was that she starts to fall for him and he does in fact become popular. The popularity however, does not make him happy. In fact, the lesson was that money cannot buy you happiness. He was much happier with his original relationships than he was with the new ones from the “cool crowd”. I was in elementary school when this movie was shown to my class and I still remember it.

    I have always believed that money cannot buy happiness and that I could honestly be fulfilled without it, but I still wanted it and I still pursued it. I focused a huge part of my life to attain it and now, after all the years of hard work and struggle, I am glad I did. I live a very happy and fulfilled life, and money enhances it.

    I relate money to alcohol. Alcohol, when consumed responsibly, can enhance an experience. It can make challenging situations easier and it can bond people together. It can also ruin your life! A difference of course, is that alcohol is much easier to get, but outside of that, there are a lot of similarities. They both are enhancers and they both can be addictive. They both can ease stress, but they both can create stress too. I know rich people that are miserable, and I know rich people that are happy. The money does not create one or the other.

    There was a time as I was trying to create wealth that I lost almost everything financially. I went through an extremely challenging time in my business and my personal financial life. I stopped answering the phone because I knew it was debt collectors on the other end. I learned a great deal with this experience. One thing I know for sure is that I never want to be broke again. Although I believe having money is not a guarantee to happiness, not having money is a guarantee of at least some stress and pain. It is possible to be happy without money, but it is a hell of a lot easier with it. Money is important.

    From my experience, the only sure-fire way to happiness is through solid relationships. These days I spend a lot more energy strengthening relationships with friends and family that make me happy. I also focus on limiting time and energy into relationships that drain me or do not make me happy. This is tough to do, but the results are positive. Over the years in business, my circle of friends has shifted to more supportive and positive people. This happened organically, but now that I am aware of it, I can focus on it. The real estate industry has been good to me in many ways, but the most important is the people that I have met and that I now spend time with. Some of the most generous, supportive, and amazing people in the world are real estate investors. It is helpful to have a little extra cash to have amazing experiences with people I want to be around.

    It is true money alone will not make you happy, but it sure helps. Money is important.

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    Source by Kevin Amolsch

    Views: 1

  • What is the Ultimate Lifestyle?

    What is the Ultimate Lifestyle?

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    Since the mission of this newsletter is to help you define,

    carve out, and live your own Ultimate Lifestyle, I figured I

    should devote some space to laying a proper foundation for

    doing that.

    Before you can hit a target, you need to know where it is!

    So, to begin, let’s answer the question:

    What is The Ultimate Lifestyle?

    First of all, it’s different for different people. There are

    no rules or formulas. For some people, it means a lot of

    money, lots of “stuff,” a fast-paced and “jet-set” sort of

    lifestyle. For others, it means a very simple, slow-paced

    life that focuses on service to others. And for others, it’s

    every possible scenario in between these two “extremes.”

    There’s no right or wrong lifestyle, or good or bad

    lifestyle.

    There’s just what works for you — and it will likely change

    over time. I know it has for me.

    No matter how you end up defining Ultimate Lifestyle for

    yourself, now and in the future, there are 8 components that

    must be considered:

    1) Income Streams

    To live your Ultimate Lifestyle, you must have income

    streams flowing that allow you to pay your bills and finance

    all the “extras” you prefer. To me, the ultimate target to

    shoot for in this arena is to have income streams flowing

    whether you “show up” for “work” or not, so you can choose

    what you want to show up for (even if it continues to be

    what you call “work” or a “job.”).

    That’s what I’ve been able to achieve by applying my

    Invisible Path/11th Element strategies combined with direct

    marketing on and off the Internet.

    Having income streams flowing whether you show up or now

    seems like “pie in the sky” to many people, but it’s

    actually very attainable in today’s world. You’ll learn more

    about how to do it in future issues.

    2) Emotions and Beliefs

    Many people fail to create their Ultimate Lifestyle because

    they have emotional blocks, issues, or beliefs (what I call

    “p.s’s.” or “master biography files”) that hold them back.

    Other people have produced extraordinary results and could

    live their Ultimate Lifestyle, but their blocks, issues or

    beliefs prevent them from doing it — or fully enjoying it.

    Therefore, living The Ultimate Lifestyle must include having

    access to resources and inner skills that allow you to

    uncover and remove, heal, or release any blocks, issues or

    beliefs that hold you back. You’ll learn more about how to

    do that in future issues.

    3) Fulfillment and Satisfaction

    Whether you have a 9-5 job and career, you’re a full-time

    mom, or whatever you do with your time, a big part of living

    The Ultimate Lifestyle means getting as much fulfillment and

    satisfaction from what you spend your time on as possible.

    Many people don’t ask for this, don’t focus on this, and

    therefore don’t get it. You must make it part of your

    intention and focus!

    4) Living Environment

    How and where do you want to live? In the mountains? In the

    big city? On the water? Multiple homes? Do you want to live

    in a big home or a small home? Is privacy or seeing

    beautiful scenery out your windows important to you? Do you

    like modern furnishings, antiques, or an eclectic mix?

    Living the Ultimate Lifestyle means asking these questions

    and having a home base that nourishes you at a very deep

    level. My family recently moved to Charlottesville, Virginia

    in pursuit of the nourishing living environment we craved —

    and we got it, even better than we expected!

    5) Relationships

    What good is having income streams, a healthy emotional

    life, empowering belief systems, a great living environment,

    and a sense of fulfillment and satisfaction from how you

    spend you time if you’re alone (and don’t want to be) or

    your relationships with significant others (parents,

    siblings, kids, associates, etc.) are a mess? Believe me, I

    know about this one from long personal experience (before

    meeting my wife, Cecily).

    Therefore, living The Ultimate Lifestyle must include having

    access to resources and inner skills that allow you to

    attract, build, and maintain healthy relationships.

    6) Health

    Again, what good is having income streams, a healthy

    emotional life, empowering belief systems, a great living

    environment, fulfillment and satisfaction, and great

    relationships if you have health problems that drag your

    quality of life into the gutter?

    Dr. Robert Lindberg says, “We spend most of our life gaining

    wealth and we then spend most of our wealth on gaining back

    our health.”

    Living The Ultimate Lifestyle means having access to

    knowledge, resources, and skills that allow you to get

    healthy, stay healthy, and quickly resolve difficulties if

    and when they arise. I discussed some of the resources I use

    for this in previous issues, and will continue to share them

    in future issues,

    7) Time

    You can have income streams, a healthy emotional life,

    empowering belief systems, a great living environment,

    fulfillment and satisfaction, great relationships and health

    and if you don’t have any time to do what you love, to

    follow your non-work passions, or to truly enjoy anything,

    what’s the point? I know many people who could absolutely be

    living their Ultimate Lifestyle, but they choose to work too

    much, to the detriment of their quality of life. That’s too

    bad — to have the choice and ability and not do it.

    8) Wealth Building, Management, and Responsibility

    The final component to living The Ultimate Lifestyle is

    having systems in place that allow you to use your income

    streams to create wealth (as you define it), manage it, grow

    it, protect it, structure your financial and business

    affairs for maximum efficiency and personal benefit, and

    find ways of contributing and giving back (if that’s

    important to you, which it is to me and my wife).

    I’ll be writing a follow up article, called “The fuel that drives the Ultimate Lifestyle” shortly.

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    Source by Bob Scheinfeld

    Views: 0

  • How Senior Living Communities Keep Older Adults Healthier?

    How Senior Living Communities Keep Older Adults Healthier?

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    By choosing to grow older in a assisted living community, surrounded by peers and communities help seniors live longer and healthier lives. This further enriches their lives as they don’t experience health problems like depression, diabetes, obesity and high blood pressure anymore. There are many other benefits for older adults who choose to move to a senior living community to enjoy:

    Companionship

    By being surrounded with like-minded older adults to share the events and routine activities of the day can have a magnificent impact on senior’s mental and emotional wellness. The gatherings and informal conversations give senior living residents a good opportunity to build their friends’ circle and cultivate new relationships.

    Safer Facilities

    Seniors who move to an assisted living community often come from older homes. Senior living staffs make sure that the environment is built keeping in mind the safety standards. Common features that are frequently found in senior living homes consist of: handrails in hallways, good lighting, grab bars in bathrooms, no step showers, and emergency call systems.

    Good Nutrition

    Certainly, planning menus and grocery shopping can become a mental burden with age. Assisted living communities boast in-house chefs who prepare nutritious and healthy meals for seniors three times a day. In fact, residents have the advantage of dining in with friends and peers around. This actually makes mealtime a social event and nice evening.

    Life Enrichment Programs

    Organizing a different range of activities is a regular affair in senior living communities. Such programs are designed to engage the body, mind, and spirit. Communities give interesting opportunities to seniors to engage in activities from book clubs and billiards to arts and crafts.

    Lower Stress

    If you ask any senior who lives in a home, they will tell you it can be quite stressful with no one to talk to. Even if seniors hire someone to assist with housekeeping and maintenance, keeping everything tidy is quite a tough job. Thereby, moving to a senior living community can actually help decrease an older adult stress level and improve their quality of life.

    Wellness Opportunities

    Wellness programs continue to be a significant piece of what attracts seniors to assisted living homes. These days, wellness programs are much more comprehensive as compared to the blood pressure clinics of the past. Moreover, residents have a great opportunity to participate in Chair Yoga, attend a strength training class or talk to a health expert about living the best life.

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    Source by JJ Koll

    Views: 0

  • Why Can’t I Forget My Ex Wife? Help for Moving on After Divorce

    Why Can’t I Forget My Ex Wife? Help for Moving on After Divorce

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    It is 3 a.m. Silence echoes inside the empty house. You know you will not meet tomorrow’s deadline for that project at work, but you don’t care. All this seems so trivial. It’s been that way a year now. A veil has been covering your perception, your goals and your aspirations. Only this one phrase keeps repeating itself inside your mind: “Why Can’t I Forget my Ex Wife?” You keep wondering if there was anything you could have done to save this marriage. You cannot understand why you sink deeper and deeper into this vicious circle inside your mind, instead of getting over it. They say time heals, but it does not seem to be happening to you. Time cannot heal, unless you want it to.

    Healing from divorce for men is just as hard as it is for women, maybe even harder. The reason for this is that women express their emotions, but for men it’s not as easy. They suppress their feelings. They struggle to abide by the role imposed to them by society and this always backfires. The pain inside of them accumulates and it multiplies to the point that it becomes unbearable.

    1. Express Yourself

    This is the most important thing you need to do during and long after the divorce. The phrase “men do not cry” couldn’t be far from the truth. Men do cry, but they do so in solitude. Do not struggle to hold back your tears in the company of a dear friend.

    2. Communicate

    Talk about it for hours with your friends and relatives, if you feel the need to.

    3. Avoid By All Means Mutual Contacts

    Whatever you say will be more than likely transferred in a distorted version to your ex-wife and vice versa. This creates a never-ending gossiping circle, which completely destroys a man’s chances to recover after divorce.

    If contact with mutual friends and relatives is inevitable, demand that they do not talk to you about this matter.

    4. Get It Out Of Your System

    A day will come, when you are finally sick and tired of mourning. Gather all the pictures, letters and any other reminders and keep them in a safe place away from your sight. Stop going to places you went together. If you are the one who’s kept the house, move to a new house or even area.

    5. Avoid Rebound Relationships

    Most of the times, these relationships do not work. They slow down a man’s healing process after divorce and they end up hurting even more people.

    6. Take A Trip Alone

    Take a trip on your own to some remote, peaceful place with warm climate and tranquil water for swimming. It will help you relax, realize the beauty that still exists around you and give you the opportunity for introspection. All the pain you’ve gone through will be for nothing, if you do not learn from it.

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    Source by Larry J Milton

    Views: 0

  • Advantages and Disadvantages of Multi Level Marketing

    Advantages and Disadvantages of Multi Level Marketing

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    Multi Level Marketing has been a popular way to make money for years. People get involved in MLM as it brings amazing income potential. However becoming successful in MLM isn’t easy and requires some effort and finding right people to work with as it’s pretty much about building relationships.

    MLM is any business where payouts are made at two or more levels deep. The concept of MLM is quite traditional and it’s about building your downline in genealogy form where usually you benefit from all levels and branches of your genealogy tree.

    MLM is attractive, however it requires from marketer to take different approach than in any other form of marketing and selling.

    The reason is that unlike in traditional marketing where it comes to sell products, the main point of MLM marketing is rather selling hope and encouragement to become successful marketer to other people.

    That’s why Multi Level Marketing is considered relationships business, not sales business. What it means is that in order to become successful, you need to find the right people who will join your downline and duplicate the steps you have taken to make money. While in many MLM companies you are limited to benefit from referring new members and building your genealogy tree, the other ones also involve product sales as an additional option to make money from your team building efforts.

    When the sales are involved usually your job will be to recruit distributors who recruit more and more distributors infinite levels deep. The sales generated by all of them count toward your commission. So the rule is simple the larger the network of distributors built the more sales can be generated and more commissions can be earned.

    The final question is: Is MLM marketing good business model for everyone?

    Well it depends on the level of one’s experience and motivation.

    The advantage of MLM is that it’s very effective and profitable form of marketing where success is result of consistent work and effort put by more than one person.

    Where many people put their efforts and take action together to build their MLM business the income potential increases amazingly and can grow to the really high level over the years or even months.

    Another benefit is that when you manage to build a team of motivated and good marketers you may get to the point where they will be doing all the job for you so that you’ll be able to benefit from your teamwork at minimum effort on your part.

    However to get desired results in MLM marketing it takes some time, effort, proper knowledge and skills.

    Building relationships and profitable team is a long process and requires a lot of patience, time and money investment.

    The main problem here is to get the right marketers into your genealogy. The skepticism is lurking around nowadays and many people don’t believe in success on the Internet.

    The job that has to be done is to show them that it is possible, encourage them to join your business and finally make them take action and duplicate the required steps.

    That’s why mastering great communication skills is essential. Another thing that might be difficult is mentoring people.

    When you finally manage to build your organization, you need to become a mentor who has the knowledge that will help your team members become successful as well. That’s why learning everything about the MLM business you are in is important as you will need to pass this knowledge forward to your organization members.

    MLM business is really effective marketing model and may become your source of steady and solid income as long as you take it seriously and do consistently what is necessary to build your team.

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    Source by Daniel Gebura

    Views: 1

  • How To Heal Yourself & Begin To Move On From A Broken Relationship

    How To Heal Yourself & Begin To Move On From A Broken Relationship

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    Are you newly single? Have you just come out of a relationship or marriage? Failed relationships can be painful and challenging to overcome. While the most common solution is to rebound into another relationship, these relationships rarely survive beyond a few months. And even if they do, they mostly work more like a compromise. The best way out is to take advantage of your new relationship status by learning from the past and recreating your life. A breakup or divorce can be a positive experience if you choose to learn from it.

    Learn from a failed relationship and prepare to receive your future partner:

    What's the lesson? Every failed relationship provides at least one significant lesson. What was it? Relationships typically fail either due to errors in choosing a partner or errors in behavior. Reflect and see where "you" made a mistake and decide to do something better next time. If you have multiple failed relationships, check to see if there is a pattern you can identify common to all of them. If you can understand your contributions to the failed relationship, you'd be in a better position to attract the right person and make it work!

    Let it go. Unless there are children involved, consider ceasing all contact till you get over the hurt. Resist the tendency to "accidentally" run into them at your favorite hangout, send a late-night text message, or stalk them on Facebook. Take anything that reminds you of them, box it up, and put it in the garage. It is possible to be friends with your 'ex-partner / spouse' but it takes two very matured people to make that happen plus some healing time to reach a point where a healthy friendship can be maintained with no heart aches.

    Forgive him / her for your own sake. It's an easy word to say, but challenging to do. Remember! There's no closure without forgiveness. Forgiveness is about freeing ourselves from the energy-draining quest for retribution.

    Be there for yourself. It can be tempting to compromise on your hygiene, sit in front of the TV in your pajamas, and avoid the gym. However, it's important to continue taking care of yourself. Get a shower, spend time with friends that really care about you, and maintain your normal routine.

    Get your life in order. Find a job you like if you don't already have one. Ensure your finances are in order. Get in shape. Feel good about your life and yourself before dating again. You want to have a great life to share with someone else, rather than find someone to fill in all the gaps and solve all the challenges in your life. Fix your life first! You'll be a much more attractive partner, when you do that.

    Transform your space. Create a new environment at home. Move the furniture around. Renovate your home. Give yourself a fresh start.

    Find a new hobby. There has got to be something you have always wanted to do. Now is the perfect time to do it! Take a photography class or buy a guitar. Join a dance class. Add something new and fun to your life.

    Enjoy the freedom. Just enjoy the time, space and freedom of being single. Avoid starting a new relationship immediately. Spend more time with your friends and family.

    Decide what you are looking for. Make a list of what you would like in a potential partner. Think about your past relationship experiences and put together a description of what you would like in a new partner. Also reflect on what that kind of person will be looking in their ideal partner. Work on yourself to develop those traits. Begin looking, but avoid straying too far from your list of requirements. Avoid falling into old patterns.

    Take one step at a time. When you find a potential match, enjoy it. There's no rush. Take it slow. Neither be desperate for a commitment, nor commit too soon. Let it flow.

    Moving on after a failed relationship can be especially challenging. Rely on friends and family to see you through. A breakup or divorce is an ideal time for self-examination and making positive changes in your life. There's no reason to be in a hurry to find a new partner. Move on from the past before jumping into a new relationship.

    "Sometimes we must undergo hardships, breakups, and narcissistic wounds, which shatter the flattering image that we had of ourselves, in order to discover two truths: that we are not who we thought we were; and that the loss of a cherished pleasure is not necessarily the loss of true happiness and well-being. " – Jean-Yves LeLoup

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    Source by Nidhika Bahl

    Views: 0