Though smartphone usage was gradually increasing prior to the launch of Apple’s iPhone in 2007, the adoption rate of these devices has accelerated in exponential ways during the past half-decade. Whereas the device was once reserved for a small subset of the population, generally limited to serious business owners and other professionals who needed on-the-go email services, today the smartphone is used by people in virtually all professions, at all experience levels, for any number of diverse reasons. Proliferation of these devices has become the thing of headlines: As of 2013, 40 percent of all people under the age of 55 own a smartphone. That number jumps to a staggering 75 percent of the population when the age group is limited to those under 35 years of age. Even older individuals, those over 55, stand a one in four chance of owning a smartphone device of some sort.
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http://www.associationofmarketing.org/articles/view.php?article_id=13945
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We all know being creative is definitely an asset when you’re an entrepreneur. But… Your greatest strengths are also your greatest weaknesses. And being TOO creative can actually keep you from building the biz of your dreams. So let’s dig into how creativity can actually hurt you in biz…
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http://www.associationofmarketing.org/articles/view.php?article_id=13913
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I’m not a huge reality television show watcher, but what I do like to watch are competition shows. Whether it’s sports or competitive cooking, I like watching how people respond to pressure. (After all, as entrepreneurs we’re always under pressure!) ?Cut Throat Kitchen,? a new cooking competition show, is the perfect analogy for how we view ? and react to – challenges in our biz…
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http://www.associationofmarketing.org/articles/view.php?article_id=13907
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Kevin Weil, Vice President of Twitter Product for Revenue, posted on his blog that Twitter is planning to buy out MoPub. MoPub is an application that provides an interface for people to post advertisements. The technology involved allows app publishers a process of optimizing various different mechanisms of advertising. Some of the means of advertising used…
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http://www.associationofmarketing.org/articles/view.php?article_id=13901
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Ever have a moment where you are surprisingly inspired, at the most odd time? Well I had one, watching the movie “Sister Act” starring Whoopi Goldberg. Her character’s leadership is masterful, respectful, thoughtful and courageous–and an inspiration to all!
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http://www.associationofmarketing.org/articles/view.php?article_id=13884
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There are over 1 billion active Facebook users on the planet as of now but what most of them do not understand is the functioning of Facebook’s news feed. On average, a person views up to 1,500 posts per day, but this does not mean that the person will get to view a post that is actually liked or shared more. For example…
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http://www.associationofmarketing.org/articles/view.php?article_id=13864
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Today social media is not just restricted to making friends or catching up with people from different parts of the world. It is widely being used for marketing of different brands, products, and companies. Social media marketing has captured the interest of consumers and helped companies in building good relationships with their customers. They are even enjoying consumer loyalty thanks to social media marketing…
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http://www.associationofmarketing.org/articles/view.php?article_id=14056
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