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How to Select the Right Marketing Strategy for Your Business

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I’ve probably had more conversations about this topic with clients than any other: What marketing strategies should I use to market my professional services?

These days, there are more options to market yourself than ever before. And you may have a tendency to look for something quick and easy that will generate a never-ending stream of new prospective clients.

I wish that solution existed. Some of the newer methods of marketing, such as YouTube videos, are very powerful, but extremely difficult for the average person to pull off successfully.

Over the years, I’ve had tremendous success with three primary marketing activities. And I’ve also helped a whole lot of clients implement these strategies successfully as well. Nevertheless, for all of them it can take a tremendous amount of time and energy to get consistent results.

Here are the pros and cons of each strategy and my overall recommendations about how to integrate each one into your overall marketing plan.

Networking and Direct Outreach

This strategy about building relationships with others in your field who can connect you to prospective clients. This means having conversations, attending meetings (individually or in groups), and doing follow-up. Sometimes it means reaching out directly to those in your network (including LinkedIn), being proactive, and exploring possibilities for projects.

Pros: Networking is the most concentrated, focused, personal kind of marketing. And if you do it well and consistently it can be extremely effective in building strong relationships and trust with your business associates and prospects.

Cons: The downside of networking is that it can drain your energy. This is a particular issue for introverts like me. And networking only enables you to reach a limited number of people.

Recommendation: Start marketing your professional services by meeting as many people as you possibly can – face to face. Join organizations and associations and then learn how to use LinkedIn to connect with new prospects.

Speaking (Live and Webinars)

If you want to gain a reputation as an expert, nothing is better than speaking. And it combines the best of networking and writing, in that you are connecting with people directly and also sharing your valuable expertise.

Pros: Speaking can quickly establish you as an expert. And you can immediately follow up with those in your audience.

Cons: The downside of speaking is that, for many people, it comes with a high fear factor, therefore a lot of people avoid it.

Recommendation: As your network expands, start to find audiences to present your ideas through professional associations, chambers of commerce, and other groups both offline and online. Learn the skills of giving a great presentation and of following up with your audience members.

Writing

Publishing articles and books have always been a good way to market professional services. It establishes your credibility. And with the expansion of various platforms on the Internet, such as Medium, and tools such as WordPress, it’s easier than ever to put your ideas out there.

Pros: There is no better way to get your ideas out into the world and in front of a large number of people quickly and at virtually no cost.

Cons: The downside of writing is the sheer volume of online material. There are so many articles published online these days and sent out by email that it can be hard to break through. And yes, writing is a lot of work and takes lots of time.

Recommendations: You should publish an online newsletter and blog as soon as possible. Work at growing your list and you’ll expand both your reach and credibility. Note that this can take years, so you need to be patient.

This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. 5 Pillars article here.

Social Media (supplemental strategy)

For independent professionals, social media is a fast and easy way to communicate about what you’re up to in your business. It’s worth the time to set up LinkedIn, Facebook and Twitter accounts.

Pros: It’s easy to set up social media accounts and start posting and linking almost immediately.

Cons: It can take a long time to gain traction that results in any new business. And it can also eat up a huge amount of time.

Recommendation: Think of social media as a supplement to networking, speaking, and writing. It can increase your visibility and credibility among those you already know.

All of these marketing strategies take time to master and don’t yield immediate results, but in my experience, the time and effort you put into them will reward your investment many times over.

Perhaps the biggest mistake you can make in marketing your professional services is implementing these activities randomly and superficially. For success, you need to do all of them regularly and frequently. And for that you need a solid, step-by-step plan.

Cheers, Robert

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Source by Robert Middleton

Views: 1

November 12, 2022
Money Has a Cost

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When I speak about the “cost of money” I am talking about just that. Allow me to explain it here to avoid boring you by repeating the same definition whenever I talk about it. All money has a cost

Money is either used to make you money or you have lost the opportunity for your money to make you money. Or at least to make you as much as it could.

If you are borrowing money to operate your business this money has a price. The price, of course, is the interest you are paying on the money while you are borrowing it. If you have money that you are holding in the form of cash in a low interest bearing account or short term investment, this money may also be costing you money.

How? Simple. Let’s say you are in a good cash flow situation and you have a cash balance of $50,000. You know this money will be needed for operational expenses in the near future so you let it sit in your business checking account or a short term liquid investment account. Let’s say you are earning 1/2% interest during this time.

It might seem that this money is working for you making you money, and indeed it is. But the question is whether or not this is the most effective use of that money. If your money is in one place it cannot be in another at the same time. Obvious right? Well, if your money is tied up in the bank you must ask yourself – is this the best place for it? Is there another use you could put this money to in order to earn more money?

For example, can you pay some bills off early and take a trade discount of 2%. I will cover this in future articles but for now think and understand money has a cost. If your $50,000 sits in the bank earning 1/2% interest you will earn $250 per year. Now I know I have not factored in compound interest but I want to give a simple example of how you should think.

If you have the cash sitting for 30 days you will have earned 1/12th of this $250 or $21. But what if you had used that $50,000 to pay off bills early and get a 2% discount? A 2% discount on $50,000 is $1,000. A simplistic example to be sure, but even using this you have increased the return on your money significantly.

Leaving your money in the bank had a cost to you. A lost opportunity cost. An opportunity to use this money to make you more money. But you must consider your cash flow, no matter how effectively you might otherwise use your money, you only have so much of it to use and therefore the availability of cash must be considered.

Money does have a cost. If I have used $10,000 to pay an invoice early that offered me a 1% discount I have saved $100. If I used that same money to pay a bill early that offered me a 2% discount I have doubled my return on the use of that money as I have saved $200.

Do you see my point? Now put aside any cash flow questions for a minute while I make another

point.

Now what if I did not pay any bill off early, but instead put that $10,000 in an investment for 12 months paying me 1%? Have I not done well by earning $100 on my money? It would seem so, but this is not the case.

By paying off an invoice early to take advantage of an early payment discount, you will save much more than the discount. When you earn a 2% discount by paying an invoice early, you are earning a return far greater than 2%. Unless you understand this there will be no way you can properly determine whether the best use of your money is to pay the invoice off and take the discount or not.

The formula is simple so don’t despair. Here is the formula:

365 x discount rate

Effective annual interest = —————————————

Number of days payment must be

made ahead of the due date to earn this discount.

So if a supplier offers you terms of “2/10 net 30” what is the effective rate of interest? Well, first

of all, he is offering you a 2% discount if you pay in 10 days. The normal terms are 30 days. This

means that to get the 2% discount you must pay 20 days early.

For this example we are assuming that you would normally comply with the 30 days terms.

For the sake of this example let us say the amount of the bill in question is the same $10,000 we have been talking about. This is what your formula looks like:

365 x.02

Effective annual interest = ————– =.365

20

Your effective annual interest rate is 36.5%. Obviously, even if you had to borrow the money to pay off this invoice your rate of return will be well worth it.

Do not think I am suggesting paying off discounted invoices as the only option you want to look at. I have simply chosen this often overlooked strategy as an example.

You must always consider all your options for using your money. The goal is to seek out the most profitable option available to you at any given time.

Never forget that money has a cost. How you use it can make a great deal of difference to your bottom line.

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Source by Derrick Welch

Views: 0

November 10, 2022
10 Proven Ways to Make Money With Your Own Blog

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A number of people own blogs but they do not know how to make money out of them. This is mainly because they do not realize how to create attention and attraction for prospective clients to fund their blogs. A well planned and managed blog can actually offer you freedom and control over your financial future. With an effective follow-up of promises of certain blogs and following ‘how-to’ manuals, you can actually smile all the way to the bank. On that note, in the following discussion, we are going to look at 10 proven ways to make money with your own blog.

1. Google AdSense

Google AdSense is a very significant tool that was designed with blog and website publishers in mind. Google AdSense works with Cost Per Click (CPC) and Earning Per Click (EPC). Blog publishers will basically get paid for clicks on Ads that appear on their sites. Anyone who has created, and maintains his blogs, can essentially take advantage of this fantastic opportunity. If you really know how to use the tool to your advantage, you can generate a great deal of revenue.

2. Amazon Associates

Amazon associates is majorly an affiliate system of a program primarily involving an agreement between the advertiser (you) and the retailer (Amazon). The advertiser markets the involved and he is paid by the retailer based on an agreement. More importantly, the amazon associate will get some commission when an interested buyer clicks on a given link online and makes a purchase. If you can manage to market as many products links as possible in your blog and sell some Amazon products then it’s possible that you can indeed make good money on your blog.

3. eBooks

eBooks are basically books that are in a soft copy format and can be downloaded on an internet connection. There are a number of ways through which eBooks can be created. You can employ writers, write them yourself or even use a public domain content. There are always numerous ready buyers to buy your eBooks, regardless of your area of concentration. With your blog, you can actually be selling your eBooks and get money or you can opt to sell the eBooks for other writers and they will pay at a commission.

4. Sponsored Content

Sponsored content is generally a native advertising method through which brand-sponsored videos and articles appear on social media platforms and sites of influence and also publishers. When you have sponsored content, there are usually a number of things you need to keep in mind as you market it. Firstly, do a perfect timing for your content, tie the content with your targets audience, use high-quality content such images to add value to the content and keep the tone relatable and authentic. You can always find brand-sponsored articles from big brands and advertise it on your blog and through that, you can indeed raise a significant amount of money.

5. Contextual Ads

This is essentially a form of targeted advertising that features adverts that appear on websites, such as the content displayed on mobile devices’ browsers. In a nutshell, in contextual ads, the system displays ads that are closely related to the content of your site depending on the keyword targeting. With contextual ads, you are normally paid per number of clicks. If you can get a significant number of contextual ads displaying on your blog then you can actually earn relatively good money depending on the number of clicks.

6. Banner Ads

This is an advertisement that appears on a webpage in the form of a column, bar or box. The major function of a banner ad is to promote a brand or, even more importantly get visitors from the host site to advertise on its advertiser’s website. The major function of a banner is to add traffic to your site and through that, you can seal your marketing deal. The more the traffic to your blog, the better. High traffic means high income.

7. Online Courses

When talking about an online course it’s essentially a method of selling what you know. It can be your skill, or any form of art, such as teaching people how to play guitar, how to bake bread or how to use a specific software. With your blog, you can sell your online course very easily. The course can be learned by many people across the globe increasing traffic to your website. Through this, you are able to make a lot of money on your blog.

8. Promote Paid Webinar or Live Event

Promotion of paid webinar basically refers to promoting a web conference, online meeting or a presentation that is held online. Live events are always advantageous to both the attendees and presenters. One consideration when it comes to promoting live events is the target audience. Through the promotion of webinar paid events, you generate traffic to your blog hence ending up being paid by your advertiser.

9. Get Paid to Write Reviews

A number of brands hire people to write reviews about them and their products. In addition to that, you always have to be honest in proving both the positive and negative reviews. Importantly, through other freelancing platforms, you can also get jobs of writing reviews for different brands. This can actually earn you good money if you are consistent in your work. All you need is to equip yourself with the proper tips.

10. Consulting Service

Consulting services basically refer to professional practices that offer expert advice within a particular field. There are many areas where you can specialize and offer advice in as much as your blog is concerned. Making money through consultancy services starts by first inventing your experience and skills. With your skill and experience, you can always earn money per project basis. Use your blog to advertise you’re services and you will earn good money through consultancy.

Conclusion

With the above-discussed ways, it’s undoubtedly obvious to see ways that will earn good money from your blog. All you need is to manage, maintain and, take advantage of various opportunities to generate money from your blog.

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Source by Bob Tom

Views: 0

July 29, 2022
5 Top Video Marketing Tips You Cannot Afford To Ignore

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Are you deploying online video for marketing purposes? If not, then you should know that visual clips trump all other forms of online communication. Let us explore 5 top tips that you need to follow in order to succeed in this ever-growing online marketing segment.

1 – Visuals and Animated Clips Are Simply More Effective

If you have heard that the use of video clips for SEO and promotional purposes is the latest trend, than you have heard correctly! Streaming and general animated content is the most effective marketing strategy when it comes to reaching your potential customers and creating an unforgettable impression.

A question might arise as to how a video marketing strategy can really increase organisational visibility and draw in more customers. If you are already in business, you most likely have the initial tools right at your fingertips.

2 – Video Is Far More Effective Than Pictures

We have all heard the expression, “a picture speaks a thousand words”. So why use a photograph when we can now use video? Creating an online video clip for advertising purposes will always be a more dramatic marketing strategy when compared to articles and pictures.

The likelihood is that your video will leave a memorable image in your potential customer’s mind. At the same time it also sets yourself apart from your competition. Research has shown that short clips that are created for marketing purposes are more likely to be retained in one’s memory. In addition, they are remembered far longer than descriptive writing or audio segments.

3 – They Convey More Information Than Articles

As opposed to merely reading about the benefits of your products or services, your visuals will be able to dramatically communicate this information. Customers will also be able to hear the enthusiasm in your commentary. To make this point, you probably have heard the following expression associated with this particular advertisement even though it was ten years ago.

This refers to the phrase “set it and forget it”. It was used in a marketing clip created a good few years ago, but still relevant in modern-day marketing. The commentator continuously repeated the expression at various points during the presentation. This is an excellent example of how effective video marketing can be.

4 – Video Engages Your Site Visitors

As indicated, if you are already in business, no doubt you have an email contact list. Therefore, one of your daily functions revolves around emailing various individuals. With regards to your customers, you are most likely providing them with information pertaining to special deals, new products or services. What this means is that you now have the ability to send video emails as opposed to written ones.

Traditional platforms such as Outlook Express do not have the ability to fully accommodate online video. However, there are other relatively new business and advertising platforms that can and offers a phenomenal capability to interact with your customers and prospects.

5 – It Can Directly Increase Your Sales

Using active online imagery as part of your overall marketing strategy dramatically enhances the possibility of increased sales and your general success. Your product brand and promotional communication is far more likely to remain in your potential customer’s mind’s eye through clips or video streaming.

In addition, using visual imagery on your website and sending out video emails will prove to be the most direct and cost efficient method to reach your market when compared to other marketing strategies.

Video marketing as a promotional platform is rapidly gaining momentum in the business arena and you now have the opportunity to implement your very own effective online campaign.

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Source by Gerard Mohamed

Views: 0

July 29, 2022
Always Be in Money Making Mode!

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Every day you should be doing something to make money. Making money can become a habit, just like not making money. It is important that you cultivate and develop the money-making mindset.

If you have an email list send them valuable and information information on a regular basis. If you are creating content to get links back to your website, create it every day. Do something – an article, a press release, a video, a blog post or comment. Do it every day.

Do something every day to bring in money. Get obsessed and addicted to making money. Put your focus on making money, not TV and other non money making time wasters. Making money absolutely must become your new lifestyle.

If you truly want to be successful and make your living online it is time to sacrifice your normal time that’s dedicated to other things, and shift that time and focus to creating cash flow.

Start with where you are right now, start with the knowledge you have right now. Start with the resources and assets you have right now. Don’t wait until you know it all because you never will!

Your income is going to come from how much product/service you sell. You have to change your focus and how you use your time.

Full time marketers (or those who want to be full time marketers) focus their time and attention on “making money”… they focus on selling stuff. It’s not rocket science my friends.

Too many distributors spend their time on making changes to their website, changes that will have little effect on sales. Don’t get caught up in this. Stop worrying about making your store ‘pretty’ and trying to get everything perfect because you never will! I don’t care if you have only one product or 200 products… spend your time promoting what you have!

Focus on those things that will make you money like driving traffic to your website, building your list and selling to your list.

At the end of each day always ask yourself “What did I do today to make more money from my store?” Whether small or large always do something daily to make money. That is the reason you have your store, to make money.

If your store is to satisfy your Ego or impress others kill it right now and find a regular job!

Do whatever you can to get visitors to sign up on your list. Give your list members valuable and informative free stuff like written articles and reports, videos about your niche and videos on using your products, surveys… anything that bonds them to you. You give people FREE and valuable helpful information and they will reciprocate by giving your orders.

Your long term GOLDEN GOOSE to making you tons of money online is building a huge email/newsletter list and making them loyal followers and then SELLING to them!

Like I said, it’s not rocket science people, it’s plain and simple BUSINESS! Now go and let making money dominate your thoughts 24 hours a day, 7 days a week, and 365 days a year!

Godspeed… CoachDoug

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Source by Doug Allan Dammeier

Views: 0

July 28, 2022
Be An Expert Internet Marketer

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Perception is so important in dealing with other people in any aspect of human experience. In the field of internet marketing this is especially true. Your website visitors, subscribers and customers should perceive you as someone they can believe in; someone they can trust. To this end it is so important to always ensure that the information you provide is accurate and honest. Even if you are not the greatest expert on a topic your customers should perceive you as a source of reliable and valuable information. Never claim to be something you are not but by offering quality your subscribers and customers will consider you to be someone they can comfortably deal with.

A good starting point is to establish yourself in a particular niche. At a later date you may well wish to expand your business into other fields, but I would recommend that you operate in just one subject area to start with. The more specialized your chosen niche is, the easier it will be to promote yourself as the 'go-to' person. If the niche you choose is one where you already have an in-depth knowledge then you are in a very strong position to market within that niche. You can genuinely portray yourself as an expert by way of autobiographical notes added to your website, articles or sales pages.

If you do not have that level of expertise, concentrate on learning as much as possible about your niche through research and study. Immerse yourself in all aspects of the niche so you do become, at least, something of an expert, able to answer queries and give a genuine aura of knowledge which will go down very well with your customers. It has been said that the definition of an expert in any field is someone who knows more than you do. Any newly qualified teacher will tell you how, from time-to-time, they manage to stay just one lesson ahead of their students.

There have been libraries full of advice about how to select an ideal niche so I am not going to cover that here. You will find that information very, very easily via your search engine, but one piece of general advice would be to find a topic which has a significant following but which has limited coverage on the internet. As always with internet marketing, research is the key. The marketplace is vast so there are seams of gold out there as yet un-mined if you can find them. Go prospecting!

Being seen as an expert by your website visitors will always have a significant positive impact on your business but you do need people to find your website and related copy to be 'suitably impressed'. Finding a profitable niche which is largely undeveloped will make it easier to bring in the traffic as the competition will be much less fierce. Once you have people on your site then, and only then, can you impress them with your expertise, your available information and your products. You might say that these two things go hand-in-hand – traffic and expertise.

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Source by Rob J Hinchliffe

Views: 0

July 28, 2022
Discover How to Write Articles and Make Money Online Without a Website

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Welcome to the world of stress free profits using the famous but very little understood and less used secret of article writing.

Content writing is one of the cool ways to make money online without a website if you know the secrets. There are many ways you can make money online with this writing business. However, for you to make money online from the business, you must first understand that content writing is a business on its own and a lot of people make money online from it everyday.

It is one of the freelance jobs available on the Internet where you can make money online as there is hungry market for the business. The internet is all about offering information to people. The hundreds of millions of websites and blogs you see all over have written content in form of articles, reviews, sales copies and profiles

The objective of most websites and blog owners is to make money from their sites by selling products, services and pay for click programs. The good news for you as a good writer is that all the above mentioned money making means lies on article writing.

Therefore, going by the number of articles involved, it is quite obvious that websites and blog owners cannot write these articles all alone due to lack of time. In fact, they never dare writing the articles themselves otherwise they may not have time to attend to other important issues. All they do is to outsource article writing job to freelance writers who do the writing for them for a fee. This is why writing has become a means of generating unending income online.

Fortunately, you don’t even need to invest a dime in the business for you to make money online without a website. All you need to do is to spend few hours a day to help webmasters and blog owners write the articles they need to promote their sites.

The volume of job to do is limitless and ongoing. This implies that there is always market for you if you are hardworking and dedicated. For instance, a client alone can keep you busy for several months. Depending on how fast you are in article writing, you can earn $2,500 monthly.

The Approach

1. You can be hired by people to write articles for them

2. You can create free blog and add contents to the blog from time to time

3. You can write articles for submission to various article directories for money.

These are some of the ways you can make money as far as content writing business is concerned.

However, you must be ready to follow the rules of the game and make a move to make money in this business. Consequently, do not just fold your arms, dream and relax but try to actualize your dream by working hard. Be fond of discovering opportunities in problems and do not be one of those who see problems in opportunities.

You will be at the same spot you are for years if you fail to make a move. Hello! Wake up from your slumber now and start writing articles to make money online fast!

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Source by Oluseyi Sogaolu

Views: 0

July 27, 2022
What Is Affiliate Marketing In A Nutshell?

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Affiliate marketing in a nutshell is you promoting other people's products and services in exchange of a share of commissions.

It can be digital products such as e-learning programs – which comprised of e-books in PDF, video courses, software tools and website templates – and physical goods as in things that people like you and me buy everyday from shops for consumer and entertainment purposes.

To sign up as affiliate is very simple. Simply do a Google search for affiliate programs and you will find dozens in the result listings. But from my 10 years of internet marketing experience, Amazon, ClickBank, Market Health and JVZoo are by far the most popular. While Amazon deals with consumer products, ClickBank and JVZoo specialize in digital ones I just mentioned above. Market Health – as its name implies – mainly focuses on healthcare products. Besides these, you can also promote services as well like autoresponder, domains registration and web hosting that most marketers need as their online tools to start their own online businesses.

While those companies focuses on rewarding you with commissions for every sale you generated for them, there are others who paid you for every lead you get for them whether or not that prospect buys. This comes under the term of Cost Per Action or CPA marketing. Never Blue and Peerfly are 2 most popular networks that stand out while you can also scout for others via Offer Vault and O'Digger CPA search platforms.

Upon signing up, you will be given a choice of whether you want to receive your commissions via checks or direct bank deposit depending on where you live. For ClickBank, you need to generate at least 5 sales before being issued a check and option of whether you want to continue receiving checks or direct deposits. For Amazon, you need to generate at least $ 100 in commissions before receiving a check if you are living outside US or have those same 2 options if you are American.

Once you are approved, you can start promoting their products and services. Because most of my 10 years has been spent on promoting Amazon and ClickBank, I will touch upon them. Now as much as it is important to learn and earn, you need to focus on who your target prospects are and how you can help them with their needs and wants. For Amazon, the answers are very obvious. I normally look for the best sellers, hot releases and products with at least 4-5 star ratings. But for ClickBank, I will look for those who pay commissions of at least $ 30 and with high gravity as in most affiliates promoting before I considered whether I should do the same as well.

Upon deciding on what to promote, I simply placed ads first through classified websites like Adlandpro, Adpost, Backpage, Craigslist and Gumtree for quick cash for a start. Then I focused on creating content for long-term passive income such as writing articles, blogging, e-books, press releases and videos.

For information products, I normally link them to my squeeze page and over time once they become my subscribers, I followed up with them on not just email promotions but content and links to my blog posts.

For physical products, that will be my affiliate sites I am sending my visitors to. But I do my best not to make my site look like an affiliate site but a really professional-looking e-commerce site using WordPress, Ink Themes and WooCommerce. So far I have promoted air purifiers, digital cameras, guitars, kindles, robot toys and seasonal gifts like Thanksgiving, Christmas and Chinese New Year.

Now with emergence of Facebook as an all-in-one social media and marketing platform, I now channeled my time and efforts towrds it. Such as fanpages, groups and ads which enable me to target my ideal prospects on based on their age, gender, interests and earning potential based on their occupations.

On the whole, affiliate marketing is like referral marketing but done mostly online and can still earn you a great long-term passive income if you know how and what to do correctly and regularly. It is not a get rich quick scheme but a plan that helps you to earn long-term passively.

Even without meeting and even talking to people as compared to traditional marketing like direct sales and telemarketing.

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Source by Amuro Wesley

Views: 0

July 23, 2022
Money – And How to Make More of It

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I don't know many independent professionals who wouldn't like to make more money.

It seems so simple. Ultimately there are only four ways to make more money in your business:

1. Get more new clients or customers

2. Raise your rates or fees

3. Sell more services to each client

4. Get more repeat business from existing clients.

Yes, but how do you actually accomplish those three things?

For the next several weeks, I'm going to write a series of articles on how to make more money in your business.

And I'm going to do my best to give you practical, actionable ideas that work. I know they work because I've3 used them and so have many of my clients over the years.

But before I start, there's an important things to understand about money.

Money. Is. An. Emotional. Issue.

Money isn't dollar bills in our pocket or numbers in our bank account.

No, in our minds, money is about our self worth, about how we compare ourselves to others, about how we feel about ourselves, about our success, and ultimately about our survival.

I have a favorite story about money that makes this very clear.

A few years ago, I worked with a husband and wife team who were executive coaches.

Because of our work together, they started to attract more clients on a consistent basis.

However, like many independent professionals, they were undercharging for their professional services.

But when I suggested they raise their fees, they became very uncomfortable.

And when I dug in, I discovered why.

It turns out that both had been raised in relatively poor families and they continually got the message that "rich people are dishonest."

Because they believed that to be true, of course they didn't want to raise their fees. That would make them, in their minds, dishonest.

And, if they felt they were dishonest, that would be a moral failure. That wouldn't feel good. It actually felt better to make less money!

After we explored this belief in depth, they realized that it was both emotional and illogical. It clearly wasn't true that all rich people were dishonest.

Their belief started to transform to: "We offer an honest service that makes a difference to our clients and it's OK to charge what that service is really worth."

This new belief felt a lot better than the old one.

And realizing this, they finally clearly saw that the fees they then charged were virtually nothing compared to the value their clients received.

And before too long they had doubled their fees with almost no pushback from their clients.

And no angst on their part.

So, the very first thing to examine if you are not making the money you want, are your beliefs about money.

Sounds simple, but it's trickier than it seems.

Why? Because we believe what we believe to protect us from any kind of harm – even if this harm is imaginary.

My clients believed they'd become dishonest if they raised their fees. So, in their minds, not raising their fees prevented that from happening.

What shifted this belief was clearly seeing that it was essentially nonsense. They could raise their fees and still be honest people.

With this powerful insight, their belief was forever changed.

And now, as a business owner, I challenge you to question your beliefs about money. First, identify the ones that are holding you back.

Here are a few very popular ones:

Money is scarce

My clients can't pay higher fees

People will think I'm greedy

More money will lead to problems

It feels wrong to make money doing what I love

Money will corrupt me

Being wealthy will make me arrogant

I don't deserve a lot of money

Money leads to bad things

More money just means more taxes

Wanting more money is selfish and shallow

List yours here: ______________________

I don't know which of these beliefs is running you, but if you aren't making the money you want it's almost certain that one or more of these beliefs is holding you back.

What are the fears behind the beliefs?

Honestly ask if those beliefs are true and if they are serving you or limiting you.

Then ask how things might change without those beliefs.

You just might find that it's not so hard to raise your fees after all.

So, the first thing you must do to earn more money is to question your beliefs about money. Unless you do that, you're unlikely to take the practical steps that will help you earn more money.

Do this honest questioning about your money beliefs and you'll be ready to learn a number of step-by-step approaches to earning more money that I'll cover in the following weeks.

Cheers, Robert

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Source by Robert Middleton

Views: 0

July 22, 2022
Can Acupuncture Cure Cancer?

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In recent years the healthcare industry has witnessed a rapid growth in acupuncture treatment for various health conditions around the world, with more than 14 million people in the United States of America (USA) alone using the treatment. But the most frequently asked questions regarding acupuncture by patients have been, can it cure cancer?

The medical community's answer is YES IT CAN, as Acupuncture is no longer seen as just a treatment for a headache, asthma, and strokes, but is now one of the most sought treatments to treat a number of cancer-related symptoms and conditions, also the side effects of cancer treatments.

Over the years there has been a great amount of research done on whether acupuncture can really cure cancer, and the conclusions brought forth by the studies have shown that it does. And particularly the research study by The National Cancer Institute says so too, that acupuncture helps to cure and relieve cancer, and in the following ways:

1) Improves overall immune system : By enhancing the components of the immune system such as Natural Killer (NK) cells and lymphocytes, and increasing white blood cell count, it improves the immune system and reduces the risk of having an infection.

2) Manages pain : It helps in managing the long-standing pain caused to cancer patients due to social, psychological and biological aspects. It serves as a non-pharmaceutical mediator for managing the pain to an extent that even if the pain in cancer patients is not directly related to cancer.

3) Reduced nausea and vomiting : Studies have shown that cancer patients experience less vomiting and nausea caused by chemotherapy.

4) Boosts Quality Of Life (QOL) : Acupuncture treatment shows encouraging results such as reduced depression and anxiety, hot flashes, dyspnea, insomnia and leukopenia in cancer patients which boosts the Quality Of Life.

Lastly, this treatment is all natural.

I recognize, by watching those close to me with cancer, that your focus is on surviving cancer and taking charge when you are in remission. With the help of your medical doctors, you may be able to use acupuncture and other alternative procedures to improve your well-being, relieve stress, and experience a better quality of life. Specialists Nisreen Ahmad Marketing Specialist Answers (449) TAGNAME (TAGCOUNT Specialists)

I always remind those reading my articles that nothing replaces a private appointment with your doctor. While I am happy to provide you with health and fitness alternatives, if you have any uncertainties regarding your health, make an appointment to chat your doctor. Your doctor is in the best position to assist you in making healthcare decisions.

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Source by Dolletta Mitchell

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July 21, 2022