LONDON (Reuters) – Chancellor of the Exchequer Philip Hammond sought to quell accusations from within his Conservative Party that he is taking too soft an approach to Brexit and said the European Union represented “the enemy” in the negotiations.
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LUXEMBOURG/BRUSSELS (Reuters) – EU governments wrangled on Friday over a goodwill gesture to Theresa May that some hope might break deadlock in Brexit talks but others fear may let Britain dodge demands for tens of billions of euros.
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LONDON (Reuters) – Amazon said on Friday it would open a new distribution centre in Bolton, northwest England, in 2018, stepping up its expansion drive in its third-largest market outside North America.
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MADRID (Reuters) – Catalan leader Carles Puigdemont came under pressure from one of his key allies on Friday to declare full independence and ignore a threat of direct rule from the Spanish government.
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FRANKFURT (Reuters) – BASF has agreed to buy seed and herbicide businesses from Bayer for 5.9 billion euros (5.26 billion pounds)in cash, as Bayer tries to convince competition authorities to approve its planned acquisition of Monsanto .
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YANGON (Reuters) – Myanmar’s military has launched an internal probe into the conduct of soldiers during a counteroffensive that has sent more than half a million Rohingya Muslims fleeing to Bangladesh, many saying they witnessed killings, rape and arson by troops.
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LONDON (Reuters) – The Financial Conduct Authority said its proposals for listing state-controlled companies such as Saudi Aramco were in line with Britain’s aim of London remaining a leading financial centre, raising concerns about whether they were robust enough.
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LUXEMBOURG (Reuters) – Britain must commit to paying what it owes to the European Union before talks can begin about a future relationship with the bloc after Brexit, European Commission President Jean-Claude Juncker said on Friday.
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Oct 12, 2017
The healthy male is a busy man. He’s balancing work, regular gym visits, healthy cooking, and an active social life all at once. He doesn’t spend a lot of time staring at screens, so when he does, you don’t have too much time to grab his attention.
Writing your content with the healthy male in mind can seem daunting. It’s easy to flourish your writing with interesting statistics, links, and personable writing, but these don’t always appeal to the average male.
There are a few tips and tricks, though, that can help you engage even the toughest of readers. Keep reading to learn how to craft content for the healthy male audience.
Studies show that women speak differently than men. Women tend to use apologetic language. They use terms like “I just…” and “I’m no expert, but…” out of an inexplicable need to apologize and take up as little space as possible.
You won’t often catch a male with an issue about sending his salad back at a restaurant if it’s too heavily dressed. Men tend to own their authority more proudly than women, and they respond to similarly to language targeted at them.
Written copy from different gender perspectives are so different, there’s even a Chrome app in development that will locate and remove apologetic language from women’s emails.
Note the authoritative voice in this article. The tone of the writing makes the reader sit up and pay attention. That’s the goal when writing for men.
Write proudly, avoid apologetic language, and assert your claims strongly. This is the language that men use and respond to in their everyday lives. Simplifying your language to remove excess fluff can help you reach this goal.
Authoritative language is normal language with the fat trimmed. Men aren’t simple- they’re just not as talkative as women. Generally, they prefer to operate inside their minds, saying only what’s necessary, while women prefer to think out loud.
Consider this function when writing copy for men. Cutting your language down to the bare bones is best for men’s language processing. Check out this article on men’s gym wear- note the simplicity and directness of the language.
When writing, you might try inserting a target URL into your content more directly, for instance, rather than naturally and organically.
For example: say you’re writing content for a target audience of a healthy male about health supplements. You want to include a section about TextX Core, a men’s testosterone booster. Instead of sneaking a link into a well-crafted paragraph, you could write it simply and directly, like so:
“Let’s cut to the chase. Is TestX Core safe?”
After learning a little about the product, men want their questions answered. A direct and straightforward link will appeal to men’s desires for simple, concise, and helpful copy.
If your inbound marketing skills need some touching up, sign up– it’s free! We have over 23,000 professional writers to help reach your target audience and tons of tips and tricks on our blog.
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Oct 12, 2017
It is finally time to get rid of your hideous nineties wallpaper and rip out the linoleum floors you’ve hated since the day you moved in. You have been waiting so long for this moment. Now is the time you will finally get the kitchen island you deserve.
As the focal point of the room, the island will have a huge impact on your space. You will need to consider your choice carefully, taking into mind the size and materials that make the most sense in your kitchen.
When you are choosing an island there are several important factors to think about. Keep reading to learn what you need to know so you can choose the perfect kitchen island.
The first factor to consider is whether or not there will be children using the space. An island can make an excellent place to do homework. You could be right across the room cooking dinner, easily able to answer any questions your youngster might have.
If there will be children you should consider adding some sort of bar to allow them to sit at the island comfortably.
The most important factor related to your island will be its height. You will want to consider the height of your children, but also know that they will grow. Unless you need a handicap accessible kitchen, you should purchase an island of the average size, 36 inches.
If you are going to have people sitting at your island, you will want to make things a little bit taller. Note that it is recommended to select barstools at the same time as your island if you plan to have them. It can be difficult to find the style you like in the right size after the fact.
If you want to check to make sure your island is the perfect height visit a kitchen showroom Sacramento. By seeing the options in person you will have a better idea of what you want to buy for your home.
Based on whether you choose a wood or metal look, you will give your kitchen a drastically different feel.
Metal is very easy to clean and can give your kitchen an industrial and professional appearance. You may start asking all your friends to start calling you chef. It is a practical choice that if cared for will last you years to come.
Wood, on the other hand, needs to be treated in certain ways before you can clean it easily. You will want to decide whether you intend to use the surface as a cutting board before making your decision on treatments.
If you do choose a wood surface you should recognize the fact that it could harbor bacteria easily if the coating is damaged. You will want to make sure you are purchasing a high-quality product to be sure your family’s health stays safe.
When you redesign your kitchen you should try to maximize your storage space. An island is an opportunity for you to have customized cabinetry without having to really consider the layout of the room. You can make spaces for anything you want from little-hidden doors to in-island wine coolers.
If you are renovating your kitchen you should consider installing a kitchen island. There are a lot of options on the market, so make sure you consider what material will work best for your needs.
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