With 2013 half over, it’s time to pause, take a breath, and see if you’re on track with your goals. This is an essential part of running a successful business — taking structured time throughout the year to work ON your biz and make sure the path you’re on is, in fact, the path you want to be on. Read on for 5 Steps to completing your mid-year check-in…
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http://www.associationofmarketing.org/articles/view.php?article_id=7919
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Everyone knows that content is king but it is also important to ensure that your content is everything that it needs to be for your business and for the benefit of your online connections. It needs to solve problems…
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http://www.associationofmarketing.org/articles/view.php?article_id=7915
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There?s a syndrome out there no one?s really talking about. It afflicts entrepreneurs and small business owners everywhere. In fact, it?s so prevalent, I?m thinking about starting a recovery group just for those who suffer from it! What is it? Workaholic/perfectionism/superhero syndrome, of course. Take my easy quiz to find out if you fit the diagnosis…
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http://www.associationofmarketing.org/articles/view.php?article_id=7888
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Visual content marketing is motivating marketers to rethink their overall marketing strategy. Previously, written content was enough to make the marketing strategy of many business work effectively. However, it isn?t enough anymore. Now, it takes more than that to get the message to existing and prospective clients…
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http://www.associationofmarketing.org/articles/view.php?article_id=7875
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Marketing automation has been made possible by technology. The software platforms used by organizations and marketing departments make use of triggered messaging to relay data and information at regular intervals. So, this platform goes a long way in reducing human error and increasing efficiency…
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http://www.associationofmarketing.org/articles/view.php?article_id=7803
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Of all the mascots I would expect a high-end luxury hotel to have, the lowly mallard duck is certainly not one of them. And yet, that was what greeted me when I stepped into the Peabody Orlando Hotel. There is an actual story behind the ducks, but the reality is the story is less interesting than how the hotel has built a brand around ducks. Read on to discover one way to ensure your branding success…
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http://www.associationofmarketing.org/articles/view.php?article_id=7754
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Every internet business owner knows the importance of a PPC campaign. But the exact analytics of the same may not be known to everyone. The written description is critical in a pay per click campaign. The purpose of the written description is to attract targeted visitors, who are likely to be your buyers and not just any or every visitor…
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http://www.associationofmarketing.org/articles/view.php?article_id=7730
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One of the main problems faced by mobile device users is the fact that navigation can feel cumbersome. Having to constantly go back to a table of contents, for example, can be especially frustrating. The right solution to this varies based on the nature of the content on the website, but listed below are a few common solutions…
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http://www.associationofmarketing.org/articles/view.php?article_id=12224
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