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  • Plan in Place for Protecting the Privacy of Consumers in Retail Stores

    It has been a while since retailers started tracking their consumers with the help of mobile devices. But the industry biggies as well as the government are trying to make sure that the privacy of the consumers does not get violated. They are planning to come up with privacy tools and standards which will safeguard the privacy of the shoppers…

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    http://www.associationofmarketing.org/articles/view.php?article_id=14053

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  • How Will Google’s ‘Hummingbird’ Update Impact Your SEO?

    How Will Google’s ‘Hummingbird’ Update Impact Your SEO?

    Technology giants, Google, celebrated their 15th Anniversary on the 27th of September. On this day, the company launched a new algorithm in their Search Engine called the ‘Hummingbird’ Update. This update is said to revolutionize search engine optimization as it focuses on…
    How Will Google's 'Hummingbird' Update Impact Your SEO?
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    http://www.associationofmarketing.org/articles/view.php?article_id=14040

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  • Google Opens New Analytics Academy

    Google?s new analytics academy is now open to anyone that is interested. Google analytics is mainly directed at professionals who would like to learn more about, or earn a certification in, optimizing social media and online content for organizations. It does this by tracking and understanding the common search queries of individuals, and the corresponding search results…

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    http://www.associationofmarketing.org/articles/view.php?article_id=13998

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  • Avail of Linked Offers on Bing

    Bing has recently started developing a system where it can give out linked offers on its platform. Sometimes digital couponing does not get very good reviews because coupons must be used to avail of discounts. Although this seems to be the simplest method of giving out discounts, the search engine site is working on a program that will make the process more consumer-friendly…

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    http://www.associationofmarketing.org/articles/view.php?article_id=13997

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  • The Importance of Knowing your Customer: Selling to an Introvert

    Everyone knows that selling is an art. However, selling is increasingly emerging as a skill where the seller needs to know that different types of customers have different buying preferences. For instance, introverted customers, who form a smaller percentage in the market, need special attention. So, sellers must understand the unique preferences of the buyers…

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    http://www.associationofmarketing.org/articles/view.php?article_id=13980

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  • Why Every Marketing Professional Should be LinkedIn

    LinkedIn is a social media site with focus on professional development. This professional network can help you connect with faculty, friends, family, classmates, colleagues, companies, and professionals. It helps you advance your career by connecting to companies that attract you and your potential employers. These connections help you find new opportunities…

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    http://www.associationofmarketing.org/articles/view.php?article_id=13979

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  • New Additions in the Features of Facebook Graph Search

    Facebook has always been coming up with various new features to make sure that its millions of users worldwide do not switch their loyalty. Some of its updates have caught the attention of its users while some others just get criticized. But that does not stop Facebook from…

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    http://www.associationofmarketing.org/articles/view.php?article_id=13964

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  • Google Web Designer Comes Up with Instant Animated 3-D HTML Ads

    There is good news for all the hard-core animators. Google recently released its latest tool that helps in building adaptive and easily usable rich ads. Google Web Designer is the new tool that will help you in building, editing, and publishing animated HTML5 ads. The news doesn?t end just there. These ads can be created in as less as five minutes. Are you already making your way towards your laptop? There is more to…

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    http://www.associationofmarketing.org/articles/view.php?article_id=13963

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  • Google Move to Encrypt All Keyword Searches

    For online and social media marketers around the world, the news that Google will move to encrypt all keyword searches will come as a shock. Many professionals who work closely with SEO (Search Engine Optimization) will now have to look at another way to spread awareness about their businesses and products. This is an extension to one of the major…

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    http://www.associationofmarketing.org/articles/view.php?article_id=13959

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  • Google Analytics: The Top 3 Metrics Every Marketer Should Measure

    Growing competition has made it necessary for businesses to be available to their customers all the time. Official websites of the company are one of the most preferred ways in which consumers choose to connect with businesses. This makes it essential for businesses and marketers to understand how exactly their customers use their website and what it is that they are looking for. Getting into these details can help them to a great extent in improving their online presence as well as coming out with online marketing campaigns…

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    http://www.associationofmarketing.org/articles/view.php?article_id=14160

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