LinkedIn recently announced in a blog post that it will be rolling out a new feature called Sponsored Updates. The feature is being hailed as a way to increase the useful content available to users on the site. Currently, content comes from approximately 1.5 million publishers, 300 notable professionals known as Influencers, and about 3 million company pages.
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http://www.associationofmarketing.org/articles/view.php?article_id=7923
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