The US is all about numbers, big, big numbers. It has a mobile population exceeding 300 million, and a mobile internet user base on the verge of surpassing 100 million.
With this level of scale, mobile advertising budgets are high – especially in relation to Europe – with the average mobile advertising campaign in the US between $75,000-100,000.
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http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=101
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This whitepaper highlights ten pitfalls of cold calling.
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http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=104
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So what does that mean for the independent professional whose web presence is primarily aimed at selling his or her own personal services? You know, services delivered the old-fashioned way, by humans interacting face-to-face or at least voice-to-voice. At best, the average professional is likely to be overwhelmed by the sheer volume of Internet marketing advice available. At worst, he or she is being seriously misled by it.
The problem is that marketing your own professional services is simply not the same as marketing a retail product or an anonymous business service. You can’t sell corporate consulting like you do web hosting; nor can you sell life coaching the same way you do an e-book. If you try to market yourself by following advice designed for marketing Internet products and services, you’re likely to make some serious mistakes.
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http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=130
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Hello class. It’s time for your next lesson! In this lesson we will be covering how to turn your booth staff into superstars; from how to select the most qualified staffers to training them for booth duty. Did you know that your booth staff plays one of the most important roles in forming an opinion about your company in the minds of attendees? No matter how well you organized everything else, your booth staff, their behavior and their techniques will be the single biggest factor in making the show a success or a failure.
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http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=133
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The Guide shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter. With compelling graphics and real examples of Marketo’s own metrics and tactics, this guide offers best practices for harnessing data to not only prove, but improve ROI.
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http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=148
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Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equipped to manage lead flow and process leads more efficiently. This paper outlines how marketing automation optimizes marketing programs and can help companies.
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http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=149
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Discover how to create success across your marketing and sales organizations with lead scoring. This definitive guide, designed for both novice and experienced practitioners, offers advice, best practices and techniques to help you get the most out of every lead that enters your database.
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http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=150
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ASM’s 2011 Mobile Marketing Trends Survey was conducted online, launched on August 15, 2011. Over 800 marketing professionals responded to the survey providing insight into the current and future mobile marketing world. This report provides perspective on several mobile strategies, including email and website optimization, texting and QR Codes®. Additionally, we report on unique instances that stand out by comparing industry sizes and target markets.
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http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=152
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