Global Digital Store – Ebooks and Softwares

Category: Marketing

  • Google AdWords All Revamped

    Your New Year resolutions might have already taken a slump, but Google is determined about achieving what it wants and has already taken steps in that direction. Unfortunately, it is even ready to push people for this purpose–at least this is what quite a few users of Google AdWords have to say. Though the online advertising service has done a commendable job at keeping its blog updated with relevant information, over the last few weeks users have been noticing a lot of news all over it…

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    http://www.associationofmarketing.org/articles/view.php?article_id=14362

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  • 3 Keys to Writing Copy that Attracts and Invites (and Doesn’t Feel Sales-y and Slime-y)

    If you’re like so many conscious/heart-centered entrepreneurs, a lot of traditional copywriting probably makes you pretty uncomfortable. (Copywriting is writing promotional materials, nothing to do with protecting your intellectual property.) But everyone tells you that you need it if you want to make money. So what do you do?

    Read on for 3 keys to writing copy that attracts, inspires and invites so you make money AND feel good doing it.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14349

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  • AdSense Direct from Google to Boost Direct Ad Sales

    A new feature from Google, called AdSense Direct, will ensure direct sales of ads, with no change in the code required. As part of the new feature, a publisher sets up his or her own ad campaign through AdSense ? this link will then be sent to the advertiser with whom the publisher has arrived at a direct ad transaction. However, the advertiser will not be able to…

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    http://www.associationofmarketing.org/articles/view.php?article_id=14333

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  • Google Announces its Plans of Acquiring Nest Labs for $3.2 Billion

    Looks like Google is on a spree of acquiring every company that comes in its sight. The latest one to catch the fancy of Google is Nest Labs. In a recent announcement, Google revealed that it plans on acquiring the company for a whopping $3.2 billion. Nest Labs is a company that makes thermostats. The surprising part is not that Google is planning on acquiring Nest, but that it is ready to shell out over $3 billion for this deal. The market is abuzz with the news that Nest barely has the level of defensible technology for the sum of money it is being paid…

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    http://www.associationofmarketing.org/articles/view.php?article_id=14324

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  • Six Ways to get Up, Close and Personal with Every Customer

    There has been a marked change in the attitude of customers over the past few years with regard to privacy concerns. Customers are slowly getting accustomed to seeing ads that speak to them directly and encountering sales experiences that boast of personalization. Personalized Marketing is the new mantra in the world of sales professionals and marketers, who aim at targeting customers using the data and information collected on the customer.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14499

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  • Facebook Grafts Personal News Feed Design to Branded Pages

    It was only last week that the world’s favorite social media site, Facebook introduced a leaner and more simpler news feed on users’ personal pages. The idea may have caught on well with Facebook users because the company has now copied that design to branded pages.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14486

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  • Could Your PPC be Better? Here are Five Insights to Boost PPC Performance

    Actionable insights are very useful in marketing. In case of PPC advertisers, access to the most recent and relevant data is vital, more so as they are competing in real time and with restricted budgets for elusive clicks.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14473

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  • Why Yahoo Will Stop Allowing Social Media Sign-Ins

    Yahoo Inc. will discontinue allowing consumers to access its bouquet of online services, including the photo sharing website Flickr and Fantasy Sports, by logging in with their Google or Facebook accounts.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14472

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  • Unsubscribe to be Displayed Without Opening an Email for Gmail Users

    Gmail users frustrated with unsolicited marketing emails will now see the ?unsubscribe? link even before they open the message. At present, the link is buried at the bottom of promotional emails.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14444

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  • How to Substantially Increase Your Social Media Following

    If you?re searching for creative techniques to increase your social media following, but are handicapped by limited resources, then the Microsoft Dynamics case study will come in handy. The huge conglomerate understood that when it came to social media, it was the same as any other company.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14435

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