Global Digital Store – Ebooks and Softwares

Category: Marketing

  • Win Your Customers Back in Five Easy Steps

    Loyal customers are considered to be the most profitable asset of any business. Many times a business faces a situation of having to deal with dis-satisfied customers who may have been at the receiving end of a bad service or faulty product. There is also a possibility that they had to be part of an unpleasant or undesirable situation which has become embedded in their memory. Re-engaging customers or winning them back requires a strategic plan. It is possible to correct the situation by taking several steps including listening to the customers, offering discounts to ensure future visits from them.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14531

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  • Why Having a High Data IQ Gives You Endless Marketing Opportunities

    Segmentation and targeting are key elements of marketing and almost 91 percent of marketers agree that high quality data is of prime importance for all marketing efforts. As per the results of BluKai survey conducted among 133 marketing executives, 36 percent of respondents said that they were trying to utilize at least 20 percent of their overall budget for data driven practices. According to them, this has earlier shown positive results such as an impressive hike in the conversion rates as well as sales.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14529

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  • Mobile Beats Desktop on Paid Searches

    More paid searches will be carried out on mobile gadgets rather than desktops, according to a new research report published by Marin Software, an online ad management platform. Over a third of all paid searches on Google were made on mobile gadgets in December last year. According to Marin?s 2014 report, by the end of next year, 50 per cent of Google?s paid searches will be on mobile.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14513

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  • 10 Things to Do On LinkedIn Before You Dieâe¦and After

    LinkedIn?. If you’re like most users, you have a love/hate relationship with this powerful relationship-building platform.
    As a LinkedIn enthusiast, my own philosophy goes something like this: If your competition is already there, avoiding LinkedIn is not an option.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14508

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  • How to be a Rock Star on 8 Social Media Platforms

    Many companies seem to be fairly well-versed in basic social media tactics, but they’re refusing to go further. They are not adopting more advanced strategies, tactics, tools, and techniques.

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    http://www.associationofmarketing.org/articles/view.php?article_id=6716

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  • What Does Your Wardrobe Say About You

    Have you ever worn an outfit that made you feel confident and ready to take on whatever comes your way? As it turns out, you?re not just imagining that empowered feeling you have when you rock your favorite dress or suit?

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    http://www.associationofmarketing.org/articles/view.php?article_id=16778

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  • TO MANAGE âe¦ OR TO LEAD?

    Have you received a lot of pressure at work from a supervisor to accept a new position that just isn’t fitting with the needs of your family? This story brings to mind some of the distinctions between a Manager and a Leader. Read more here:

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    http://www.associationofmarketing.org/articles/view.php?article_id=16079

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  • Ways To Reduce Stress In Your Life

    Women can be especially susceptible to stress, and new research shows that stress can have devastating consequences, including long-term serious illness. Unchecked, stress can wreak havoc on your mind and body, leading to anxiety and depression as well as physical health problems like gastrointestinal complaints, headaches, and other chronic maladies.Let?s explore some simple techniques you can start using today to help reduce stress.

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    http://www.associationofmarketing.org/articles/view.php?article_id=16078

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  • Three Email Tests to Try Today

    Here are three email tests to help you start optimizing your program today.

    Time of Day: A quick glance of my inbox shows that many senders continue to send weekday mornings. In contrast, most studies on shopping show that most people buy in the evening after work or on weekends. If it?s been a while or you?ve never tested time of day for email sends now is a good time to start testing. Start with general day parts (morning vs. afternoon and morning vs. evening). If you see an uptick for a particular day part, then try expanding testing by breaking that day part down to hourly increments to fine tune.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14699

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  • Have You Checked Your Site for Online Optimization Factors?

    Have You Checked Your Site for Online Optimization Factors?

    Businesses are forever trying to improve their SEO ranking. In order to ensure that you continually appear on the first page of Google, Bing and Yahoo, there are honest and upfront practices you can use in order to ensure that your website ranks high on search engines and to avoid being penalized for underhanded optimization practices.
    Have You Checked Your Site for Online Optimization Factors?
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    http://www.associationofmarketing.org/articles/view.php?article_id=14685

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