Category: Marketing

  • What to Do When You See an Error After You’ve Hit Send

    One of the worst nightmares of any marketing professional can be realizing that you shouldn?t have hit the send button on an email. Whether the email was a private conversation or contained multiple grammatical errors, there are ways for marketing professionals to recover gracefully from an email mishap. Here are some steps that any marketing professional should take when he or she realizes that a mistake has been made in sending out an email.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14656

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  • The Importance of Knowing Your Audience

    As a marketing or sales professional, knowing your customer is vital for success. Taking extra care to understand what your customer values will help you to communicate in an effective manner with him or her. Customers want to receive assurance about certain things before they purchase a product or invest in a service. They may want to know that a product or service is reliable, will remedy a certain problem or has an extensive warranty in place.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14640

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  • 3 Ways To Get Your Inner Critic Off Your Biz’s Board of Directors

    Is your Inner Critic residing on your business’s board of directors (aka the place in your head where you make business decisions)? Here are 3 ways to get him or her OFF your board of directors for good.

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    http://www.associationofmarketing.org/articles/view.php?article_id=6298

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  • Twitter is Changing its Looks

    Twitter is rapidly moving towards a look that bears an uncanny resemblance to Facebook – its arch rival in social media. The microblogging service started to roll out redesigned user profiles clearly similar to Facebook.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14580

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