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  • How to Select the Right Marketing Strategy for Your Business

    How to Select the Right Marketing Strategy for Your Business

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    I’ve probably had more conversations about this topic with clients than any other: What marketing strategies should I use to market my professional services?

    These days, there are more options to market yourself than ever before. And you may have a tendency to look for something quick and easy that will generate a never-ending stream of new prospective clients.

    I wish that solution existed. Some of the newer methods of marketing, such as YouTube videos, are very powerful, but extremely difficult for the average person to pull off successfully.

    Over the years, I’ve had tremendous success with three primary marketing activities. And I’ve also helped a whole lot of clients implement these strategies successfully as well. Nevertheless, for all of them it can take a tremendous amount of time and energy to get consistent results.

    Here are the pros and cons of each strategy and my overall recommendations about how to integrate each one into your overall marketing plan.

    Networking and Direct Outreach

    This strategy about building relationships with others in your field who can connect you to prospective clients. This means having conversations, attending meetings (individually or in groups), and doing follow-up. Sometimes it means reaching out directly to those in your network (including LinkedIn), being proactive, and exploring possibilities for projects.

    Pros: Networking is the most concentrated, focused, personal kind of marketing. And if you do it well and consistently it can be extremely effective in building strong relationships and trust with your business associates and prospects.

    Cons: The downside of networking is that it can drain your energy. This is a particular issue for introverts like me. And networking only enables you to reach a limited number of people.

    Recommendation: Start marketing your professional services by meeting as many people as you possibly can – face to face. Join organizations and associations and then learn how to use LinkedIn to connect with new prospects.

    Speaking (Live and Webinars)

    If you want to gain a reputation as an expert, nothing is better than speaking. And it combines the best of networking and writing, in that you are connecting with people directly and also sharing your valuable expertise.

    Pros: Speaking can quickly establish you as an expert. And you can immediately follow up with those in your audience.

    Cons: The downside of speaking is that, for many people, it comes with a high fear factor, therefore a lot of people avoid it.

    Recommendation: As your network expands, start to find audiences to present your ideas through professional associations, chambers of commerce, and other groups both offline and online. Learn the skills of giving a great presentation and of following up with your audience members.

    Writing

    Publishing articles and books have always been a good way to market professional services. It establishes your credibility. And with the expansion of various platforms on the Internet, such as Medium, and tools such as WordPress, it’s easier than ever to put your ideas out there.

    Pros: There is no better way to get your ideas out into the world and in front of a large number of people quickly and at virtually no cost.

    Cons: The downside of writing is the sheer volume of online material. There are so many articles published online these days and sent out by email that it can be hard to break through. And yes, writing is a lot of work and takes lots of time.

    Recommendations: You should publish an online newsletter and blog as soon as possible. Work at growing your list and you’ll expand both your reach and credibility. Note that this can take years, so you need to be patient.

    This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. 5 Pillars article here.

    Social Media (supplemental strategy)

    For independent professionals, social media is a fast and easy way to communicate about what you’re up to in your business. It’s worth the time to set up LinkedIn, Facebook and Twitter accounts.

    Pros: It’s easy to set up social media accounts and start posting and linking almost immediately.

    Cons: It can take a long time to gain traction that results in any new business. And it can also eat up a huge amount of time.

    Recommendation: Think of social media as a supplement to networking, speaking, and writing. It can increase your visibility and credibility among those you already know.

    All of these marketing strategies take time to master and don’t yield immediate results, but in my experience, the time and effort you put into them will reward your investment many times over.

    Perhaps the biggest mistake you can make in marketing your professional services is implementing these activities randomly and superficially. For success, you need to do all of them regularly and frequently. And for that you need a solid, step-by-step plan.

    Cheers, Robert

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    Source by Robert Middleton

    Views: 1

  • Top 10 Reasons for Studying Medicine or Dentistry in Eastern Europe

    Top 10 Reasons for Studying Medicine or Dentistry in Eastern Europe

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    Many students have been unsuccessful in pursuing medicine or dentistry in their home countries such as UK, Germany, USA. The nature of such courses is highly competitive. Here's why you should consider studying in Europe:

    • The course is taught entirely in English, with a foreign language class taught a few hours per week to help you fit in to the country and culture. The foreign language class can assist you when you communicate with the local people or with your patients, as well as when interacting in typical every situations with your new international friends.
    • You will be studying medicine or dentistry at some of the best universities in Europe. Even if your grades are not the best, you can still get accepted into some world class university as many Medical Faculties in Romania, Bulgaria, Poland, Ukraine and many more allow some flexibility with grade requirements. Universities will not disregard your application and will individually look at your overall performance to give you a chance. Medical Schools in Europe want you to be able to puruse your dream so they'll give you a chance to study. It then depends on you to keep up with medical school and show them what you're worth.
    • You'll be studying medicine or dentistry at some of the largest medical campuses worldwide and largest teaching hospitals in Europe. The universities are all surrounded by very reputable teaching hospitals with many specialties and specialists. Some universities have specific centers like a military hospital or private hospitals with up to date technology, methodology and equipment.
    • Thousands of UK students are opting for studying medicine in Europe. The international community of students from the UK and Germany and other countries is amazing! There are many students who were in your shoes and managed to pursue their dream career abroad, and so should you.
    • Europe is alive, beautiful and safe, you'll experience a true culturally rich experience.
    • You'll have an exciting additional option, as opposed to the limited four university options that UCAS in the UK allows you. You can apply to as many medical universities in Europe as you like – your options are limitless. Apply to each university with its procedures and have an unlimited option of universities to choose from.
    • Annual Tuition fees begin from € 3000 per year. The tuition is paid in one or two instalments every year. Usually, non-EU applicants must pay the tuition upfront before applying for the visa
    • Living expenses are very low, you can live very comfortably on under € 300 per month. Living costs are fantastic and you will love living like a king with such a small amount of money. A Euro or Pound is twice or sometimes thrice as strong as the local currency making everything super cheap.
    • This will be a great back-up option and your safety net incase you are not accepted into medicine back home. Don't risk losing out on a year of your life because of medical school decided to not accept you, because you're not the best of the best of the best!
    • You are guaranteed a job after graduation from medical school in Europe as a doctor, as the universities are accepted worldwide.

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    Source by Osman M

    Views: 1

  • Successfully Resolve Customer Service Problems to Retain Customer Loyalty

    Successfully Resolve Customer Service Problems to Retain Customer Loyalty

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    It seems that as our technology improves, the business/customer relationship is declining. With online technical and sales support, the personal side of customer relations is not as prevalent. There is no longer any loyalty to a business and its products and services. This trend can cause a significant decrease in sales. One way to counteract this trend is to resolve customer service problems successfully and efficiently in order to retain customer loyalty.

    The following list outlines simple but effective methods of successfully resolving customer service problems:

    Create a Customer Complaint Department: The best way to deal with customer complaints effectively and efficiently is to have experts who are able to manage irate customers with their problems

    Be Polite and Courteous: If a customer walks into a business or calls, it is important that the customer service representative takes the time to show that they care and are willing to listen and help. Empathize with the customer’s problem. An angry customer will calm down if they feel they are valued and respected. Be positive.

    Record the Problem: Writing the complaint down and the actions that will be taken helps avoid any misunderstandings. It also shows the customer that the matter is important to the business.

    Provide Solutions or Methods of Resolving the Problem: Don’t list business policies and practices. This will only infuriate the customer. Work with the customer to come up with a solution that will satisfy the customer. If possible, don’t pass the problem off to another representative or transfer the call to someone else. If you do, make sure the new representative has all of the pertinent information so the customer does not have to repeat himself.

    Empathize, Don’t Apologize: A direct apology will assign blame to the company. It is better to empathize using such phrases as: ‘I am sorry you have had such a difficult time with our product.’ It will show that you care about the customer’s situation. Try to understand the customer’s feelings and point of view. Understanding will go a long way in satisfying the customer.

    Keep Your Promises: Make sure that you don’t make promises that you can’t keep. It will reflect badly on the company and make you look incompetent. The customer will also appreciate reliable service.

    Produce Positive Results: Always follow through with your plan to resolve the problem. Bad or poor quality service will cause you to lose customers. The key to maintaining customers is to always follow through with your promise.

    Offer loyalty Incentives: If the problem cannot be adequately resolved, offer a customer an incentive so they will continue being a loyal customer. This can include giving them a replacement product or service along with a gift or discount on their next purchase. Everyone loves free things. It will make the customer feel appreciated.

    Think of customer complaints as lessons for improving customer care. The solution to great customer service is being able to identify the type of customer you are dealing with. To reap the rewards of customer loyalty, the customer needs to be put first when there is a problem. Showing the customer you care and are willing to resolve the problem efficiently and effectively will go a long way in retaining customer loyalty. Customer loyalty cannot be established immediately, but the investment is well worth it. A happy and satisfied customer is essential to achieving a successful and long term business.

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    Source by Amy Nutt

    Views: 1

  • Oxygen Therapy – Is This a Cure For Herpes?

    Oxygen Therapy – Is This a Cure For Herpes?

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    Since anaerobic viruses cannot survive in an oxygen rich cellular environment, one would think that the herpes simplex virus could be eliminated via oxygen therapy.

    Unfortunately this is not so easy, and here’s why:

    • The primary function of the lungs is to oxygenate red blood cells.
    • Inhaled oxygen is taken up by red cell hemoglobin, thereby boosting the oxygen content of arterial blood to 98%.
    • While circulating, arterial blood gives up about 25% of its oxygen when passing through bodily tissue.
    • A tiny proportion of these oxygen atoms actually penetrate down to cellular level where the herpes virus replicates – the balance is used for waste disposal and tissue repair.
    • As a result, the hemoglobin of venous blood leaving the tissues is oxygen-poor. If extra oxygen is infused by other means such as high-pressure hyperbaric oxygen therapy or via oral supplements, it bypasses bodily tissue and is absorbed directly into venous blood.

    This means that when venous blood arrives back at the lungs, it carries more oxygen than it usually does. Once the oxygen level in the red cell hemoglobin reaches 98% during lung function, the excess oxygen is simply exhaled back into the atmosphere.

    This makes it impossible for extra infusion to increase the amount of oxygen carried to the tissues at cellular level.

    How Can We Increase The Oxygen Content of Human Cells?

    • Since oxygen depletion at cellular level is exacerbated under acidic conditions, a practical way of boosting cellular oxygen is to alkalize the body.
    • Alternatively, a means of improving cellular oxygen absorption must be developed.

    A motivated homeopathic researcher and herpes victim may have found a way of doing just that.

    I recently came across her e-book via twitter. I also noticed that news of a possible herpes cure was beginning to gain media attention.

    However, knowing the obstacles facing researchers attempting to cure herpes by oxygenating human cells, I almost passed the book by. Nevertheless, because I am obligated to bring relevant information to my website visitors, I downloaded the book.

    Here’s what I found out:

    Apparently the author has discovered a way to use a common substance to efficiently boost the transference of oxygenated atoms from the bloodstream into human cells.

    In her book she says:

    “The only reason why the medical industry and the pharmaceutical companies haven’t embraced this powerful solution for preventing and curing disease is because there is no financial incentive to do so. The reason? They cannot patent natural substances or homeopathic remedies.”

    The e-book starts out by covering herpes basics. The author then gets down to the business of oxygen therapy.

    She tells us how oxygen therapy research earned a Nobel Prize for an early 20th century scientist and that oxygen therapy is practiced to this day in some modern medical offices.

    And then she drops the bombshell.

    Effective oxygen therapy has been proved to work with the help of a common household substance. Furthermore, this substance can be obtained easily via pharmacies or over the Internet.

    After reading the publication and checking out some testimonials, I’ve come to the conclusion that this may well be the answer many herpes sufferers are looking for…

    That is, if her claims prove to be true.

    Should you read the book?

    Well, that’s up to you. However, since there’s no obligation to buy, I believe the preliminary information is certainly worth a closer look.

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    Source by Ian R Kelly

    Views: 0

  • What Your Doctor Knows About Varicose Vein Surgery Cost – And You Should, Too

    What Your Doctor Knows About Varicose Vein Surgery Cost – And You Should, Too

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    If you know someone who deals with frequent doctor's, you're probably taken back by the number of medical procedures you've never heard of before. Particular medical procedures you might not be familiar with are those that pertain to varicose veins, and while that's not necessarily news, what you might want a little light shown on is varicose vein surgery cost.

    The one thing that is no secret is the cost of healthcare in this country. The cost of trying to be a healthy person nowadays is astoundingly high, which can often make people shy away from seeing a doctor. When it comes to varicose veins, the last thing most people will do is see their doctor about getting rid of them because it seems like an expense that's not worth making. After all, getting rid of them is often a cosmetic procedure, and dropping serious money on what essentially feels like a vanity project seems frivolous.

    Herein, however, lies the problem. Too many people are making a medical decision based on its cost-effectiveness. While this is a much bigger problem in terms of healthcare (way too big for the purposes of this article), it comes down to patients not taking the time to consult their physicians, which can be dangerous. It's time to be proactive patients and act as savvy consumers. Cost is often looked at as a taboo subject, but you deserve to know everything you can to make an informed decision. When it comes to your varicose veins, you need your doctor to be upfront about the cost of surgery to treat them.

    Here are some things you may learn from your physician about varicose vein surgery cost:

    Surgery Costs More Money Than Other Treatments – Because of the invasive nature of surgery, it costs more. It can also lead to longer periods of recovery and may not have the outpatient recovery other treatments do.

    There Is More Than One Treatment Possibility – Surgery is one of the last treatments noted in dealing with varicose veins. Be sure to ask your doctor about these possibilities first.

    Insurance May Not Pay – Varicose vein treatments tend to be seen as cosmetic, therefore they're labeled as elective procedures, which most insurance plans don't cover. You need to know this before any treatments.

    Less Invasive Can Be Best – Many of the treatments can be done in the office and have relatively low recovery periods. This is becoming quite the norm for most medical procedures and might be the best course of action for your varicose veins.

    Alternative Medicine – Though a little on the edge, ask you doctor about any alternative medicine options. While most medical professionals may scoff at alternative medicine (herbal and dietary supplements), others may be enlightened enough to note some possibilities, though they'll be quick to note that there isn't much information out there to consider them viable options.

    Varicose vein surgery cost can keep individuals from going through with the procedure just because they don't know how to pay for it. If there are issues with their insurance or simply with income, paying for surgery is almost impossible. Discuss these issues with your doctor and have honest conversations about all facets of your varicose vein treatment. The last thing you want to do is leave your health mired in misinformation & matters of billing.

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    Source by Morris Raymond

    Views: 0

  • Clues That Your Relationship Might Be Coming To an End

    Clues That Your Relationship Might Be Coming To an End

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    Nobody likes going through a break up. A break up can leave you feeling betrayed. It hurts and often takes a long time to get over. A break up can be especially be bad if it comes as a surprise. This often leaves a person confused. So how can a person recognize if the relationship they are in is about to end? There are clues you can look for. These often involve a change in behavior being exhibited by your significant other.

    Here are some common signs that your relationship may be coming to an end:

    1. Is you partner avoiding your phone calls?

    This a major clue to understanding why your relationship could be coming to and end. Lets face it when you don’t answer your cell phone it is because you do not want to talk to that person or organization. So why would your significant other not answer your phone call? It could be they are romantically involved with somebody else.

    2. Has your partner become less Romantic?

    Of course when you are lying in bed with your significant other and they are not romantically inclined is a definite sign to the beginning of the end to your relationship. This is especially evident when there a general lack of foreplay In fact this could me they are already romantically inclined to another individual.

    3. Is your partner spending more time with friends?

    There is nothing wrong when your significant other spends time with their friends. This is there play time. However this a place where they can meet other people of the opposite sex. If your relationship is on the rocks. If she or he is spending more time than usual with friends this could be a very strong clue to the end of your relationship

    4. You often get into arguments over trivial things.

    These situations often mean much bigger problems are the root cause. It is alright to discuss things with you partner. Sometimes there will anger in the discussion. However a good relationship will forgive and be capable of compromise. But if you and your significant other argue over trivial things them you are heading foe a possible separation or worse a divorce.

    5. Has your partner become disrespectful towards you?

    Bad behavior such as checking out other women or men could a definite sign. This a definite sign of possible break up. This is also a sign when a woman starts looking at other men. She will do to indicate to her man that she is not satisfied with him.

    Understanding your relationship with somebody is not easy. However this relationship is worth keeping. the first thing you must develop is a friendship before you become romantically involved.

    best regards

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    Source by Paul Luciw

    Views: 0

  • Can Emotional Pain Build-Up If Someone Doesn’t Have A Strong Connection With Their Body?

    Can Emotional Pain Build-Up If Someone Doesn’t Have A Strong Connection With Their Body?

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    After someone has experienced loss, they could end up experiencing emotional pain. When it comes to how severe this pain is, it can all depend on who has passed on.

    So, if a family member has passed on, the amount of pain that they are in could be unbearable. Through being in so much pain, one could reach out for the support of family and friends.

    Additional Help

    This might not be enough, though, and one might end up reaching out for professional assistance. Perhaps their friends and their family are unable to be there for them on a regular basis.

    It could be said that this is just part of life as these people are going to have their own responsibilities to deal with. There is also the chance that these people are also in a lot of pain and haven’t always got the energy to be there for them.

    The Sensible Approach

    The main thing here is that one will be embracing how they feel, and this will allow them to gradually embrace life once again. This doesn’t mean that they will ever ‘get over’ what took place; what it means is that they won’t stay stuck in this emotional place forever.

    Additionally, one may also allow themselves to cry when they need to or during certain times. What this will illustrate is that one has a healthy relationship with the emotional part of their being.

    Just One Example

    If this is the case, it is going to be normal for them to embrace how they feel. Therefore, regardless of whether someone passes on, a relationship comes to an end, or something else takes place that has an impact on them, they will go with how they feel.

    It is not going to be an issue for them to cry or to get angry, for instance, which may generally stop too much emotional pain from building-up inside their body. This is going to allow them to operate as whole human being.

    Two Sides

    Of course, there will be times when facing how they feel will be hard, even overwhelming, but it will be worth it. The reason for this is that having a good connection with their feelings will benefit their life in a myriad of ways.

    For one thing, it will give them the ability to form deeper connections with others, and this wouldn’t be possible if they were emotionally disconnected. Also, their feelings will give them the guidance that they need to live a fulfilling.

    A Different Experience

    For someone else, it could be normal for them to deny how they feel after they have experienced loss. It is then not going to matter what kind of loss takes place as they will respond in the same way.

    Through taking this approach, they may believe that the emotional pain they were in has simply disappeared. Yet, although it may seem as though is the case, this couldn’t be further from the truth.

    Disconnected

    In reality, their mind will have lost touch with their body and this part of them will still be carrying their feelings. However, as their point of awareness is generally in their head, this is unlikely to occur to them.

    To maintain the illusion that they have created, it will be vital for them to do what they can to stay out of their body. If this doesn’t take place and they were to get back in there, they would end up being overwhelmed by emotional pain.

    Twp Parts

    Living on the surface of themselves may allow them to be successful when it comes to their career, for instance, but it unlikely that they will be able to experience intimacy or to live a life that is deeply fulfilling. It could also be a real challenge for them to relax and to just be; if they were to settle down, all the pain that is inside them could start to rise up.

    Being on the go just about all of the time, acting like a ‘human doing’ as opposed to a ‘human being’, will be a way for them to avoid themselves. Nonetheless, this kind of behaviour is often seen as a sign that someone is ‘driven’ or has ‘high self-esteem’, so very few people are likely to realise that something isn’t right.

    What’s going on?

    If someone has the tendency to avoid how they feel as an adult and to live in their head, this could be something that has taken place for as long as they can remember. Perhaps, their early years were a time when they didn’t receive the attunement that they needed to develop in the right way.

    As a result of this, leaving their body and getting into their head would have been the only way for them to stop themselves from being overwhelmed. The years will then have passed, but staying out of their body will still be a way for them to stop themselves from being taken out by how they feel.

    A Build-Up

    Their body can then carry the emotional pain that they avoided as a child and it can carry all of the pain that they have avoided as an adult. The longer they avoid themselves in this way, the more pain there will be.

    With this is mind, the sooner that they face this pain the better it will be. Facing this pain is what will allow them to not just look whole on the outside, but to feel whole on the inside.

    ​

    Awareness

    If one can relate to this, and they want to change their life, they will most likely need to reach out for external support. This can be provided by the assistance of a therapist or a healer.

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    Source by Oliver JR Cooper

    Views: 0

  • Why You Have Failed in MLM Marketing Success

    Why You Have Failed in MLM Marketing Success

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    So, you have failed in MLM marketing success. It's a bit cruel to point that out, but nevertheless, facts are facts. You may wonder how you have failed. You may be making your goals and building a replication machine but you have failed. You may not have realized that you have failed. So, the bitter truth is out there and here is how you failed. You chose a bad leadership style that focused on you and not the prospects. Now what can you do? Don't fret changing one style and focus is a challenge but it can be done and here are some guiding steps.

    Changing mindset to serving from being served

    One of the biggest errors for MLM marketing success is having the "I want to be served" attitude. The world doesn't owe you anything. To combat the problematic marketers many companies have switched to "let us serve" attitude and it works. Not only does it cleanse the soul from bad residue, it allows the marketer to define clear and realistic business goals that focus on helping. It allows one to critically think about their ethics and operation in an honest and transparent way.

    Many of us don't like dealing with telemarketers at dinner time, but how many of you are using the same techniques as they are. To open the door for MLM marketing success, we should not interrupt but engage with content that is focused on helping our prospects. Even if it means never seeing a penny from them. That may be frustrating for many of you but money is only one tiny part for success here. Brand loyalists are worth their weight in gold. These fans are powerful resources that could become teammates in the future. It is wise not to lose hope and give up after 3 minutes of failure or so. Treat each relationship like it's the only one you will ever have and see what happens.

    The technical side to your MLM marketing success

    Once you've changed your style and move into the serve first, you can then look into the technical aspect to the marketing. Does your content reek of overly promotional material? Good content does not talk about you. It helps answer problems or provide detailed insight. Are you publishing on a regular schedule or are you over publishing? It's great that you share quotes but where is the practical hands on advice that you could share.

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    Source by David L. Feinstein

    Views: 1