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  • What Ducks Can Teach You About Branding and Business Success

    Of all the mascots I would expect a high-end luxury hotel to have, the lowly mallard duck is certainly not one of them. And yet, that was what greeted me when I stepped into the Peabody Orlando Hotel. There is an actual story behind the ducks, but the reality is the story is less interesting than how the hotel has built a brand around ducks. Read on to discover one way to ensure your branding success…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7754

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  • 3 Reasons Why You should be Integrating Your Email and Social Media Marketing

    It is important for businesses to understand that both social media and email are excellent marketing tools. So, it is not the question of choosing one as the debate has been framed over the last few years. But the question to ask is how the two can be utilized together for optimum efficiency and to achieve business goals.

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    http://www.associationofmarketing.org/articles/view.php?article_id=7731

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  • How Often should You be Monitoring Your Pay-Per-Click Data?

    Every internet business owner knows the importance of a PPC campaign. But the exact analytics of the same may not be known to everyone. The written description is critical in a pay per click campaign. The purpose of the written description is to attract targeted visitors, who are likely to be your buyers and not just any or every visitor…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7730

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  • Should we anticipate a recession in 2019?

    Should we anticipate a recession in 2019?

    Vanguard Global Chief Economist Joe Davis shares his view that, despite concerns, key elements of the U.S. economy remain strong.
    Should we anticipate a recession in 2019?
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    https://investornews.vanguard/should-we-anticipate-a-recession-in-2019/

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  • Structuring Information for Mobile Users

    One of the main problems faced by mobile device users is the fact that navigation can feel cumbersome. Having to constantly go back to a table of contents, for example, can be especially frustrating. The right solution to this varies based on the nature of the content on the website, but listed below are a few common solutions…

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    http://www.associationofmarketing.org/articles/view.php?article_id=12224

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  • Is There a 2×4 in Your Future? 3 Signs that the Universe Is Getting Tired of Waiting For You To Step Into Your Greatness

    In case you aren’t familiar with the concept of the 2×4, let me explain. The 2×4 happens when all the gentle nudges and taps are being ignored, and the Universe decides sterner measures are necessary. Basically you have a feeling there’s something you should be doing — starting a biz, changing your biz, taking your biz to the next level, stepping out and becoming a speaker, writing a book, etc. — and you’re not…

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    http://www.associationofmarketing.org/articles/view.php?article_id=13859

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  • Checklist for a Successful Lead Nurturing Program

    It is important to understand that lead nurturing is not about hard selling. It is about persuading B2B buyers to make a purchase. It is also about…

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    http://www.associationofmarketing.org/articles/view.php?article_id=12223

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  • 3 Ways to Overcome Marketing Overwhelm

    If you’re like many entrepreneurs, the thought of marketing makes you slightly sick to your stomach. And it’s more than a simple like or dislike of marketing; it’s the idea of trying to fit it into your to-do list. You already have a million things going on, how can you possibly fit marketing in too? Good news ? I?m sharing 3 tips to get you out of marketing overwhelm and into marketing superstar!

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    http://www.associationofmarketing.org/articles/view.php?article_id=7985

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  • The Power of Social Media âe” Discover Your Strategy and Drive Results

    When used strategically and cleverly, social media plays out to be the most powerful tool for market research and marketing. Investing in setting up an online version of your business with popular social media sites will be instrumental in getting new business and expanding your customer base and support group…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7962

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  • Social Media Marketing Across the Globe

    With technology being as advanced as it is nowadays, it is very easy to reach your target audience members, no matter where they are. You most likely find it very easy to reach anyone you wish to reach no matter which country they inhabit…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7939

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