Tag: View

  • Increase Positive Comments on Your Social Platforms

    With more and more people using social media, it has become imperative for organizations to manage and maintain their social media profiles in a rather planned and effective way. This is challenging, as you would need to respond to comments and queries that could be both negative and positive. This way, you will only increase the trust and empathy of your customers and garner more positive comments gradually…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7333

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  • Abule Ado Explosion – Have We Moved On? By Oduche Azih

    Abule Ado Explosion – Have We Moved On? By Oduche Azih

    Abule Ado Explosion – Have We Moved On? By Oduche Azih 1

    Abule Ado Explosion – Have We Moved On? By Oduche Azih 2


    Does Nigeria possess the relevant forensic expertise to deduce the size of the explosive that devastated Abule Ado? I am referring here not to the trigger which could jolly well be a match stick, box of matches, a cigarette, a 12.5 or even a 50kg cylinder of LPG. If could also be a 2-ton industrial LPG storage. 

    Let’s leave the trigger alone for now. 

    Even as a layman viewing the field of devastation, I have deduced that the explosion proper cannot be less than 5kilotons TNT equivalent. No, I have no proof. At this point, I request professional backups or refutation? Please!

    What exactly was this explosive? The statement by the NNPC boss at the scene that “it was gas” was unscientific, in view of the fact that the NNPC swears that none of its pipelines was involved.

    Whether it was gas or not, it has been two weeks and the NNPC is yet to identify the ownership of the pipeline spewing those highly inflammable fluids (liquids or gas, we’ve not been told), burning over the next several days? How deep was that particular pipe buried? Is that standard? This is most doubtful. If the pipeline was carrying Natural Gas which the NNPC does NOT transfer from the Atlas Cove to Ejigbo and then to Mosimi and Ibadan, then it seems likely that the suspect pipeline must have been a natural gas line belonging to Gaslink Ltd, a subsidiary of Oando Plc flowing north to south toward the Dangote and other industrial operations on the shorelines by the lagoons. Was it a conspiracy that the ownership of this poorly installed gas delivery pipeline has been kept under wraps. I hope that Oando Plc, which is the ONLY gas distributor South of Ikorodu and the newer Igbesa cement plants in Ogun State, will come out with a statement. Was it one of their gas pipelines?

    Other questions begging for answers:

    – What part did the DPR play in the poor installation practices, now revealed?

    – Since we have been made to understand that a truck was involved, was the sparking incident at a pipeline road crossing?

    – Was there a provision in the design for a steel casing of the correct size and thickness in that location?

    – Was it installed?

    – At the Spec Standard depth?

    – Was the Casing breached?

    – Was there an Earthing Requirement for any/or all of the components?

    – Was the Earthing implemented?

    – Was there prior damage and dislocation there due to Soil Erosion and/or Wilful Trespass by property developers?

    – Can we locate the last Right Of Way Inspection Report where this problem was indicated?

    – When was that?

    – What Remedial Action if any was recommended?

    – Was it implemented?

    – If not, why not?

    My colleagues in the Nigerian Society of Engineers would have their hands full with this Case Study.

    The leadership at the topmost echelons of the NNPC must recognise that what the people of Abule Ado, Lagos and indeed Nigeria need and want is JUSTICE not sympathy. That’s where the Attorney General of Lagos State needs to step in.

    When the Dupont plant in Bhopal blew up more than three decades ago, the Indian government spearheaded by the Engineering Safety community rallied to find answers. Unlike here, every professional did not insist on being involved in the humanitarian relief effort, joining the CBN Governor to mobilize funds. Note that a good part of what we lost at Abule Ado cannot be redeemed by money. Ultimately at Bhopal heads rolled. The plant, manufacturing methyl isocyanate, was closed down permanently. Dupont paid billions in damages and I believe is still paying to this day.

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    Oduche Azih

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    Abule Ado Explosion – Have We Moved On? By Oduche Azih
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  • Which Event is Right For You? 3 Questions to Help You Choose the Perfect Event

    Hosting your own event can be a huge business booster. However, for the attendee, it can be downright overwhelming to decide which events are worth the time/money/aggravation to attend. Never fear, help is here! Read on for 3 questions to ask yourself when an event invitation crosses your path…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7673

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  • How to Effectively Market to the Growing Hispanic Segment

    America is fast embracing multiculturalism, and the changing dynamics have produced new dilemmas for the various marketers who are required to reach the people whose language, customs, and tastes aren’t the same as the ?general market?. It will become more critical to have marketing plans that are culturally relevant as the diversity in the population increases and ethnic minorities such as the U.S. Hispanics gain more prominence. The present-day market trend makes it imperative for the marketers to analyze and adopt novel strategies in the same manner that they’ve allocated the corporate marketing resources through time, in order to use marketing to Hispanics to their advantage…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7672

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  • 3 Mistakes Entrepreneurs Make When Selling Info Products

    Ready to learn the 3 biggest mistakes entrepreneurs make when they start to sell their first info-product? (The worst part is sometimes making one of these mistakes can really derail them.) Read on…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7668

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  • Why E-mail Engagement is Important for Deliverability

    In every market sector, e-mail campaigns have been acknowledged as the best way of communicating with your customers. Whether it is about a new product or service, or a latest offer, any advertorial or information can reach your customers quickly and easily without adding to your cost. Earlier, the cause of worry was whether all the recipients are even reading the e-mails you send them–or do they just delete it from their inbox? Now you need to be concerned about e-mail deliverability issues.

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    http://www.associationofmarketing.org/articles/view.php?article_id=7638

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  • Writing Copy That Sells

    Every form of writing needs to be written with a different approach in order to create an impact on the reader. Most importantly, it is vital to showcase the benefits associated with your product or service through the write-up. Try to understand what problems the potential customer might be facing and then, with the help of your write-up, let them know how your product or service can help solve those problems. For example, while writing a sales copy you need to consider the key aspects of your product or service, which will not only help you in writing a good copy but also ensure its success in winning the sale…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7637

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  • Best Practices for Re-sharing Content

    In order to promote a business, it is necessary to have a constant and continuous feedback from the customers. Content marketing is one effective method to engage customers in your business activities. Marketing professionals are required to update the content cycle constantly in order to meet the demands of the customer. Updating the content can involve introduction of new content as well as re-sharing relevant content, which can be obtained from the internet. For re-sharing purposes, one has to first identify the appropriate content from other relevant sources. In order to ensure that you find and share relevant content, you can follow some best practices which are described below…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7596

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  • Things You Should Know To Succeed as a Merchant in Affiliate Marketing

    Without a thorough examination of the factors that will lead you to this answer, there’s no point in moving forward with your plans regarding affiliate marketing. Jumping into affiliate marketing without preparation – and without being ready – is potentially more disastrous than missing the opportunities you miss by not having a program in place…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7569

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  • Things You Should Know To Succeed as a Publisher in Affiliate Marketing

    Success as an affiliate publisher requires a lot of time and effort at the front end in order to achieve incremental and hard-earned success down the road. If you view affiliate marketing as an easy way to earn money, you should probably move on to something that requires less effort and time (because affiliate marketing requires both)…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7568

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