Email marketing is one of the best online marketing strategies around, and is a great way to drive highly targeted traffic to your website. This online marketing technique routinely provides some of the highest ROI figures in the online advertising industry, making it appealing to just about every type of…
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Ever wonder how much we learn from traditional marketing techniques and how much do we implement? We of course know that internet marketing is much more fast paced than conventional marketing methods and traditional marketing focuses much more on getting customers the hard way. How much does strategies like Search Engine Optimization pay off?…
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http://www.associationofmarketing.org/articles/view.php?article_id=6946
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Email marketing is one of the best online marketing strategies around, and is a great way to drive highly targeted traffic to your website. This online marketing technique routinely provides some of the highest ROI figures in the online advertising industry, making it appealing to just about every type of business. However, in order to get the most out of your email marketing campaigns, it is important that you pay attention to several key metrics…
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http://www.associationofmarketing.org/articles/view.php?article_id=6784
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Key strategies and tools across these several digital marketing trends that will help you win in the great game of marketing
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KUALA LUMPUR: Foreign Minister Datuk Seri Hishammuddin Tun Hussein (pix) thanked the United Arab Emirates (UAE) for their contribution of medical equipment to Malaysia today.
In his official Facebook page, Hishammuddin said the equipment would be handed over to the National Disaster Management Agency (Nadma) to be distributed to parties in need, particularly frontliners.
“I am also grateful because following my telephone conversation with UAE Foreign Minister, Sheikh Abdullah bin Zayed Al-Nahyan recently, apart from the medical equipment that we have received today, UAE and Malaysia are also collaborating closely in the sharing of information, expertise and strategies to fight Covid-19.
“The sharing of information includes video conferences, conducted daily, involving the Wisma Putera Covid-19 task force with UAE government leaders,” he said, hoping that the cooperation would help both countries in managing the crisis as well as possible.
As of noon, a total of 156 Covid-19 positive cases were reported, raising the tally to 2,626 cases in the country with 37 deaths. – Bernama
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Giving at year-end feels good because of both the emotional satisfaction of holiday giving and the tax benefits those gifts may unlock.
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Marketing has a certain set of common rules that apply to both online and offline strategies. There should always be a definite target group to which advertisers communicate their ideas instead of voicing them out to the whole global population. There are many products and services centered on teen and parent audiences who are the toughest audiences that marketers have to face…
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The United States Government has urged nurses and doctors around the world interested in working in America to put in for its work visas at the nearest US Embassy to them.
The move is part of strategies the United States was adopting to increase the number of health workers combating the Coronavirus pandemic in the country.
In a statement on Friday, the US authorities called on foreign medical professionals already in America to be in touch with their sponsors to extend their programmes.
The statement read, “We encourage medical professionals seeking to work in the United States on a work or exchange visitor particularly those working to treat or mitigate the effects of COVID-19, to reach out to the nearest embassy or consulate to request a visa appointment.
“For those foreign medical professionals already in the United States: J-1 Alien Physicians (medical residents) may consult with their programme sponsor, ECFMG, to extend their programmes in the United States.
“Generally, a J-1 program for a foreign medical resident can be extended one year at a time for up to seven years.”
At least 63,570 people have been infected with the virus and nearly 884 have died in the United States.
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America is fast embracing multiculturalism, and the changing dynamics have produced new dilemmas for the various marketers who are required to reach the people whose language, customs, and tastes aren’t the same as the ?general market?. It will become more critical to have marketing plans that are culturally relevant as the diversity in the population increases and ethnic minorities such as the U.S. Hispanics gain more prominence. The present-day market trend makes it imperative for the marketers to analyze and adopt novel strategies in the same manner that they’ve allocated the corporate marketing resources through time, in order to use marketing to Hispanics to their advantage…
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Substantial progress has been made during the past decade to prevent and control schistosomiasis (also known as bilharziasis) globally. The disease affects more than 230 million people, mostly in sub-Saharan Africa.
Progress is mainly due to large-scale periodic treatment of affected populations with praziquantel, the only medicine recommended by the World Health Organization (WHO) against all forms of schistosomiasis. Regular treatment cures mild symptoms and prevents
progression to severe, chronic disease.
“Through progressive scale-up of periodic large-scale treatment
to control morbidity in many endemic countries, we are closer to
achieving the minimum target of 75% global coverage of all school‐aged
children,” said Dr Amadou Garba Djirmay, who leads WHO’s global schistosomiasis control programme. “But
if we want to achieve elimination, we must go a step further to
introduce snail control in hot spots and in areas targeting elimination.
This is bound to increase impact and accelerate progress towards
interruption of transmission.”
Expansion of treatment is largely supported by donated praziquantel from Merck KGaA of up to 250 million tablets annually. In 2018, almost 78 million children were treated, representing 63% of all school‐aged children eligible for treatment.
Schistosomiasis is an acute, chronic parasitic disease caused by infection with trematode worms of the genus Schistosoma. It is prevalent in tropical and subtropical areas, especially in poor, rural communities that have little or no access to
safe drinking‐water and basic sanitation. Infection is transmitted when people suffering from schistosomiasis contaminate freshwater sources when evacuating urine and faeces containing the parasite’s eggs.
Once an egg comes into contact with fresh water, it releases miracidia (hatchlings) which enter a snail and produce hundreds of cercariae (larvae) daily. The cercariae enter the human body on contact with the skin and develop into adult worms.
Besides treatment with praziquantel, eliminating snail hosts and improving sanitation are important methods for sustainable prevention of the disease. Dam and irrigation projects are known to be potential sites for outbreaks of the disease. Snail management,
often achieved through mollusciciding, can help to reduce transmission by eliminating these intermediate snail hosts.
In 2017, the World Health Assembly – WHO’s decision making body – adopted resolution WHA70.16 on the Global Vector Control
Response, calling on Member States to develop or adapt national vector control strategies and operational plans. The strategy aims to reduce by at least 40% the incidence of vector borne diseases, including schistosomiasis, by 2025.
In response, WHO is reinforcing snail control as part of its strategic approach to achieve the target of eliminating schistosomiasis as a public health problem and, ultimately, the goal of elimination of transmission. Snail control will complement mass
treatment campaigns and sustain the public health impact of this core intervention.
To facilitate implementation of snail control, in 2019 WHO published on specific, standardized procedures and criteria for efficacy
testing and evaluation and in 2017 a manual on the use of molluscicides in the field. WHO is also planning to strengthen capacities
of health staff in medical malacology in order to reinforce snail control activities in countries.
In the past, molluscicides (particularly niclosamide1 based products) were widely used in schistosomiasis control programmes. For example, in China programmes largely relied on snail control for over 30 years to overcome the disease as a public
health problem. In other parts of the world, however, snail control programmes were gradually discontinued and competencies faded away.
“Snail control is a crucial component of the global schistosomiasis elimination strategy,” said Dr Rajpal Yadav, Scientist, WHO Department of Control of Neglected Tropical Diseases. “It
is time we look for new snail control products that are cost–effective
and of low risk to humans and the environment. Some efforts are being
made to explore molluscicide compounds from plants, marine algae and
microorganisms.”
An integrated control strategy involving mass treatment with praziquantel, snail control and environmental modification, wider access to sanitation and safe water, economic and environmental development, health education and poverty-alleviation can greatly
contribute to sustainable control and elimination of schistosomiasis.
WHO’s new road map on neglected tropical diseases for 2021–2030, due to be launched later this year, advocates enhanced financial and political support to achieve the target of interruption of transmission. Additional research to address gaps,
develop tools and optimize the impact of existing programmes with snail control will complement the core strategic approach.
There are two major forms of schistosomiasis – intestinal and urogenital.
Intestinal schistosomiasis usually results in diarrhoea and blood in the stool; enlargement of the liver and of the spleen and portal hypertension are common in advanced cases.
Urogenital schistosomiasis is characterized by the presence of blood in the urine. Chronic infection results in fibrosis of the bladder and ureter that can evolve to hydronephrosis and create conditions for bladder cancer.
In women, urogenital schistosomiasis can cause vaginal bleeding, pain during sexual intercourse and nodules in the vulva, a condition now described as female genital schistosomiasis. In men, urogenital schistosomiasis can induce disease in the seminal
vesicles and prostate.
1Limitations with the use of formulations based on niclosamide include restrictions on the usage of water immediately after application and temporary toxicity to non-target aquatic organisms including
fish, amphibians and invertebrates.
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