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How to Select the Right Marketing Strategy for Your Business

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I’ve probably had more conversations about this topic with clients than any other: What marketing strategies should I use to market my professional services?

These days, there are more options to market yourself than ever before. And you may have a tendency to look for something quick and easy that will generate a never-ending stream of new prospective clients.

I wish that solution existed. Some of the newer methods of marketing, such as YouTube videos, are very powerful, but extremely difficult for the average person to pull off successfully.

Over the years, I’ve had tremendous success with three primary marketing activities. And I’ve also helped a whole lot of clients implement these strategies successfully as well. Nevertheless, for all of them it can take a tremendous amount of time and energy to get consistent results.

Here are the pros and cons of each strategy and my overall recommendations about how to integrate each one into your overall marketing plan.

Networking and Direct Outreach

This strategy about building relationships with others in your field who can connect you to prospective clients. This means having conversations, attending meetings (individually or in groups), and doing follow-up. Sometimes it means reaching out directly to those in your network (including LinkedIn), being proactive, and exploring possibilities for projects.

Pros: Networking is the most concentrated, focused, personal kind of marketing. And if you do it well and consistently it can be extremely effective in building strong relationships and trust with your business associates and prospects.

Cons: The downside of networking is that it can drain your energy. This is a particular issue for introverts like me. And networking only enables you to reach a limited number of people.

Recommendation: Start marketing your professional services by meeting as many people as you possibly can – face to face. Join organizations and associations and then learn how to use LinkedIn to connect with new prospects.

Speaking (Live and Webinars)

If you want to gain a reputation as an expert, nothing is better than speaking. And it combines the best of networking and writing, in that you are connecting with people directly and also sharing your valuable expertise.

Pros: Speaking can quickly establish you as an expert. And you can immediately follow up with those in your audience.

Cons: The downside of speaking is that, for many people, it comes with a high fear factor, therefore a lot of people avoid it.

Recommendation: As your network expands, start to find audiences to present your ideas through professional associations, chambers of commerce, and other groups both offline and online. Learn the skills of giving a great presentation and of following up with your audience members.

Writing

Publishing articles and books have always been a good way to market professional services. It establishes your credibility. And with the expansion of various platforms on the Internet, such as Medium, and tools such as WordPress, it’s easier than ever to put your ideas out there.

Pros: There is no better way to get your ideas out into the world and in front of a large number of people quickly and at virtually no cost.

Cons: The downside of writing is the sheer volume of online material. There are so many articles published online these days and sent out by email that it can be hard to break through. And yes, writing is a lot of work and takes lots of time.

Recommendations: You should publish an online newsletter and blog as soon as possible. Work at growing your list and you’ll expand both your reach and credibility. Note that this can take years, so you need to be patient.

This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. 5 Pillars article here.

Social Media (supplemental strategy)

For independent professionals, social media is a fast and easy way to communicate about what you’re up to in your business. It’s worth the time to set up LinkedIn, Facebook and Twitter accounts.

Pros: It’s easy to set up social media accounts and start posting and linking almost immediately.

Cons: It can take a long time to gain traction that results in any new business. And it can also eat up a huge amount of time.

Recommendation: Think of social media as a supplement to networking, speaking, and writing. It can increase your visibility and credibility among those you already know.

All of these marketing strategies take time to master and don’t yield immediate results, but in my experience, the time and effort you put into them will reward your investment many times over.

Perhaps the biggest mistake you can make in marketing your professional services is implementing these activities randomly and superficially. For success, you need to do all of them regularly and frequently. And for that you need a solid, step-by-step plan.

Cheers, Robert

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Source by Robert Middleton

Views: 1

November 12, 2022
What is the Ultimate Lifestyle?

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Since the mission of this newsletter is to help you define,

carve out, and live your own Ultimate Lifestyle, I figured I

should devote some space to laying a proper foundation for

doing that.

Before you can hit a target, you need to know where it is!

So, to begin, let’s answer the question:

What is The Ultimate Lifestyle?

First of all, it’s different for different people. There are

no rules or formulas. For some people, it means a lot of

money, lots of “stuff,” a fast-paced and “jet-set” sort of

lifestyle. For others, it means a very simple, slow-paced

life that focuses on service to others. And for others, it’s

every possible scenario in between these two “extremes.”

There’s no right or wrong lifestyle, or good or bad

lifestyle.

There’s just what works for you — and it will likely change

over time. I know it has for me.

No matter how you end up defining Ultimate Lifestyle for

yourself, now and in the future, there are 8 components that

must be considered:

1) Income Streams

To live your Ultimate Lifestyle, you must have income

streams flowing that allow you to pay your bills and finance

all the “extras” you prefer. To me, the ultimate target to

shoot for in this arena is to have income streams flowing

whether you “show up” for “work” or not, so you can choose

what you want to show up for (even if it continues to be

what you call “work” or a “job.”).

That’s what I’ve been able to achieve by applying my

Invisible Path/11th Element strategies combined with direct

marketing on and off the Internet.

Having income streams flowing whether you show up or now

seems like “pie in the sky” to many people, but it’s

actually very attainable in today’s world. You’ll learn more

about how to do it in future issues.

2) Emotions and Beliefs

Many people fail to create their Ultimate Lifestyle because

they have emotional blocks, issues, or beliefs (what I call

“p.s’s.” or “master biography files”) that hold them back.

Other people have produced extraordinary results and could

live their Ultimate Lifestyle, but their blocks, issues or

beliefs prevent them from doing it — or fully enjoying it.

Therefore, living The Ultimate Lifestyle must include having

access to resources and inner skills that allow you to

uncover and remove, heal, or release any blocks, issues or

beliefs that hold you back. You’ll learn more about how to

do that in future issues.

3) Fulfillment and Satisfaction

Whether you have a 9-5 job and career, you’re a full-time

mom, or whatever you do with your time, a big part of living

The Ultimate Lifestyle means getting as much fulfillment and

satisfaction from what you spend your time on as possible.

Many people don’t ask for this, don’t focus on this, and

therefore don’t get it. You must make it part of your

intention and focus!

4) Living Environment

How and where do you want to live? In the mountains? In the

big city? On the water? Multiple homes? Do you want to live

in a big home or a small home? Is privacy or seeing

beautiful scenery out your windows important to you? Do you

like modern furnishings, antiques, or an eclectic mix?

Living the Ultimate Lifestyle means asking these questions

and having a home base that nourishes you at a very deep

level. My family recently moved to Charlottesville, Virginia

in pursuit of the nourishing living environment we craved —

and we got it, even better than we expected!

5) Relationships

What good is having income streams, a healthy emotional

life, empowering belief systems, a great living environment,

and a sense of fulfillment and satisfaction from how you

spend you time if you’re alone (and don’t want to be) or

your relationships with significant others (parents,

siblings, kids, associates, etc.) are a mess? Believe me, I

know about this one from long personal experience (before

meeting my wife, Cecily).

Therefore, living The Ultimate Lifestyle must include having

access to resources and inner skills that allow you to

attract, build, and maintain healthy relationships.

6) Health

Again, what good is having income streams, a healthy

emotional life, empowering belief systems, a great living

environment, fulfillment and satisfaction, and great

relationships if you have health problems that drag your

quality of life into the gutter?

Dr. Robert Lindberg says, “We spend most of our life gaining

wealth and we then spend most of our wealth on gaining back

our health.”

Living The Ultimate Lifestyle means having access to

knowledge, resources, and skills that allow you to get

healthy, stay healthy, and quickly resolve difficulties if

and when they arise. I discussed some of the resources I use

for this in previous issues, and will continue to share them

in future issues,

7) Time

You can have income streams, a healthy emotional life,

empowering belief systems, a great living environment,

fulfillment and satisfaction, great relationships and health

and if you don’t have any time to do what you love, to

follow your non-work passions, or to truly enjoy anything,

what’s the point? I know many people who could absolutely be

living their Ultimate Lifestyle, but they choose to work too

much, to the detriment of their quality of life. That’s too

bad — to have the choice and ability and not do it.

8) Wealth Building, Management, and Responsibility

The final component to living The Ultimate Lifestyle is

having systems in place that allow you to use your income

streams to create wealth (as you define it), manage it, grow

it, protect it, structure your financial and business

affairs for maximum efficiency and personal benefit, and

find ways of contributing and giving back (if that’s

important to you, which it is to me and my wife).

I’ll be writing a follow up article, called “The fuel that drives the Ultimate Lifestyle” shortly.

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Source by Bob Scheinfeld

Views: 0

November 11, 2022
4 Little Understood Tricks to Ending Up Being a Successful Affiliate Online Marketer

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Affiliate marketing company has actually gotten a great deal of buzz in current times due to advances in web innovations and upswing of social networks channels like Facebook, Twitter, LinkedIn and so on

Some affiliate online marketers particularly novices battle to make successfully due to the fact that they do not completely comprehend the service.

WHAT REALLY IS AFFILIATE MARKETING?

Affiliate Marketing is the procedure of making online commissions by promoting product or services. Your commissions are made each time you get a lead (Possible client) or offer items online.The fascinating element of affiliate marketing service is that you can make a lots of cash with a little financial investment.

You can begin the company without items or services of your own, work from house and make passive earnings even while sleeping if you have an efficient system in location.

HOW DOES AFFILIATE MARKETING WORK

Register under the affiliate program of credible business that have important services and products.

Get your custom-made affiliate tracking link for each item you choose to promote online.

Select the ideal traffic source to utilize in promoting the item.

Select the specific niche items to concentrate on.

Pick the marketing method to utilize I.e Blogging, video or social networks marketing.

4 MAJOR WINNING STRATEGIES TO BOOST YOUR REVENUES ONLINE

Concentrate on a single specific niche at a time

This allows you to quickly encourage your consumers to purchase your items. This will enable you to find out and obtain brand-new selling techniques that will increase your sales and increase your revenues.

Select traffic sources

It is suggested to concentrate on 2 traffic sources at a time. I will advise concentrating on one online search engine and one social networks traffic at a time. This allows you to appropriately track and enhance projects released on each platform consequently optimizing your revenues per product.The trick of incredibly affiliates is their capability to concentrate on a traffic source, screening and tracking projects efficiently.

Test marketing technique to utilize

You can never ever understand if either blogging, social networks or video marketing will be most rewarding till you evaluate marketing techniques such as:

Track the data/results received from each of the approaches then you concentrate on the technique that produces the best earnings.

Video marketing; You can make a video explaining the functions of the item then you publish it on YouTube for individuals to view.

Blogging: You can compose a post utilizing well research study keywords for SEO. This attracts your customers to your blog site and triggers them to decide.

Social Network Marketing: This is the commonest and the simplest approach particularly for novices. Facebook is a great platform since it has great deals of groups/forums where you can discover individuals who have an interest in your services and product. You can quickly send them a pal demand and pitch your items to them.

Select the traffic type

Paid traffic includes utilizing Pay per click or Pay per view marketing on online search engine and social networks platforms. This technique is much faster, related to increased conversion and earnings due to the fact that it enables you to target your customers particularly based upon interests and other functions.

The traffic type can either be totally free or paid traffic.

Complimentary traffic includes SEO, social networks groups, and short article marketing. The downside of this technique is that it does not permit you to target your customer based upon their interests and demographics.

Learn more about how to become a successful affiliate marketer.

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Source by Juan C Ruiz

Views: 0

November 11, 2022
How Changing Your Mindset Can Change Your Life
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If you have been struggling to lose weight, improve a relationship, find a new job or just have more fun, the answer may be in your mindset. Mindset is a concept developed over a decade ago by Stanford University psychologist Carol Dweck through her research to understand how people cope with failures. Dweck defines mindset as the view we adopt of ourselves and proved that it can profoundly affect how we live our lives. She found that people generally fall into two categories, those with a fixed mindset and those with a growth mindset. A “fixed” mindset suggests that our intelligence, ability and personality are carved in stone and do not change much over our lifetime. An example of this mindset might be “I am not athletic”” or “I am a math person” which suggest that these traits can’t change. The downside to a “fixed” mindset is these kinds of beliefs limit personal growth. By contrast, a “growth” mindset suggests that individuals have basic abilities but can develop and cultivate these and other abilities or intelligence and talents through effort and strategies. This view allows for potential to grow and opens us to greater possibility and success. Adopting a growth mindset can improve all areas of life from personal to professional. Changing from a fixed mindset to a growth can be accomplished through three steps.

Three Steps to Grow Your Mindset

According to Dweck, a growth mindset is based on the belief that we can change throughout our lifetime. While changing our beliefs can be challenging, the growth mindset can be developed in small steps.
1. Awareness of how we think. The first step is to become aware of our behavior. When we tune into our thoughts and start to notice our reaction to challenges, criticism and setbacks, we can notice patterns where we are stuck. Challenges, criticism and setbacks are roadblocks with a fixed mindset. For example, a fixed mindset reaction to a difficult challenge is to question whether we can succeed. If we don’t think we can, why would we try only to fail. For instance, the thought “I am not going to volunteer to help my boss with that project because I am not sure I have all the skills. If I fail, I will look like a fool in front of my co-workers” is limiting the possibility for growth. In addition, constructive criticism is taken as an affront and a typical “fixed” mindset response is to become defensive and feel like a failure. “I can’t believe she told me my paper needed work. I am a horrible writer.” Setbacks can be a reason to give up because they reinforce our belief that we did not have the ability in the first place. “I auditioned and didn’t get a part. I knew I wasn’t a good singer.”
2. Choice, The second step is to take this awareness and begin to see each of these is a choice. While it is comfortable to stay with our habitual responses, growth occurs when we make choices to change our limiting beliefs. A limiting belief keeps us in a safe zone but also keeps us from growth. For example, if my limiting belief is “I can never lose weight because my parents were overweight”, why try at all? This choice is to default to limiting thoughts. Or in the setback example of not being selected because of lack of natural ability, the response is a choice to give up because I “failed” and my ability is fixed. The growth choice requires more effort to stretch our abilities or maybe change the strategy.
3. Challenge the belief. The final step is to challenge the belief as it comes up. To challenge these beliefs, it is important to see challenges, criticism or setbacks as opportunity for growth. For instance, in the above example of the audition “although I did not get this part, I learned about the audition process and I will continue to take voice lessons because it is important to me and I enjoy it. I might not get a part the next time I will keep trying new strategies. I can ask for feedback and see how I might improve.” The shift from focusing solely on the result to enjoying the process to critical with a growth mindset. In addition, being open to feedback helps us develop much more than seeing it as a failure. Dweck suggests incorporating the phrase “I am not there yet” instead of “I failed” to stay encouraged to keep trying. As Henry Ford said “whether you think you can or think you can’t – you are right!”
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Source by Liz Brown

Views: 0
November 10, 2022
Exploring The Forex Trading System

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Most people are familiar with the most basic form of Foreign Exchange Trading. They know that when you travel abroad, one of the first things you do after disembarking is to find the nearest place for currency exchange. Depending on the country you call home and the country you are visiting, currency exchange will leave you either richer or poorer based on the exchange rate.

Nowadays however, Foreign Exchange Trading, or Forex, has taken on another meaning. If you hear two people excitedly chatting about Forex in an elevator or coffee shop, they are most likely referring to a type of investment trading that is growing in both popularity and esteem.

How It Works

Basically, Forex trading is how investment traders speculate regarding the trends and fluctuations in currencies. If a trader is able to stay on top of trends and accurately predict the disparities between pairs of currency values, they can make considerable profits through Forex trading.

For instance, the USD (US Dollar) and EUR (Euro) is a very commonly traded currency pair. If you had reason to believe that the USD will drop in value compared to the EUR then you would “go long” and purchase EUR/USD. If, on the other hand, you predict that the USD will rise in value, then your reaction would be to “go short”. Of course, this is just a very basic example of the principles of Forex; experienced traders keep track of many different currency pairs simultaneously using Forex Trading Systems.

All foreign exchange trading is done through a Forex broker. These brokers handle the trades and place them on the open market by networking with banks. Because of the fluctuating nature of currency exchange, Forex is a very dynamic form of investment trading. Also, unlike the international stock market, Forex is open throughout the day. The primary reason people engage in Forex is, of course, to make a profit. However, many are motivated to stick with it because of its thrilling nature.

Best Strategies for Up-and-Coming Traders

Although many people are able to supplement their incomes through Forex, it is by no means a quick and easy way to get rich. Using the Forex Trading System correctly takes time, experience, and patience. Those who are new to a Forex Trading System will need to spend time getting familiar with the jargon and tuning into ever-changing currency trends. Some general tips for newcomers to the Forex scene include:

Select a Forex Trading System that accommodates and adapts to the dynamic nature of the market. If you are using a software package to manage your trades, you will be best served by a program that keeps pace with the lightning fast changes that occur in currency trading. There is also a lot to be said for software that has a clear, easily understood format so you aren’t struggling to keep track of what’s happening in the market.

When you first dip your toes into the world of Forex, a good rule of thumb is “less is more”. This means that you should start small with your trading and build up slowly from there based on your successes. For instance, focus your initial efforts on a single currency pair and use that experience to inform future trades. Along those same lines, don’t use the maximum amount of leverage when you are new to Forex; that’s a sure-fire way to rapidly accumulate losses. Instead, begin with small leverage ratios and gradually increase as you become more experienced.

If you really want to stay on top of trades and trends, you will need to use a Forex Trading System that will send you messages regularly. This will allow you to immediately take advantage of trends and reap the financial benefits.

Most Forex brokers allow you to use a trading demo to get some practice before actually investing any money. Take advantage of these demos as they can give you a feel for currency trading in a risk-free environment.

Foreign Exchange Trading can be difficult to master, but with a level head, an effective Forex Trading System, and patience, you will be rewarded for your efforts.

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Source by Tiffany M. White

Views: 0

November 10, 2022
5 Top Video Marketing Tips You Cannot Afford To Ignore

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Are you deploying online video for marketing purposes? If not, then you should know that visual clips trump all other forms of online communication. Let us explore 5 top tips that you need to follow in order to succeed in this ever-growing online marketing segment.

1 – Visuals and Animated Clips Are Simply More Effective

If you have heard that the use of video clips for SEO and promotional purposes is the latest trend, than you have heard correctly! Streaming and general animated content is the most effective marketing strategy when it comes to reaching your potential customers and creating an unforgettable impression.

A question might arise as to how a video marketing strategy can really increase organisational visibility and draw in more customers. If you are already in business, you most likely have the initial tools right at your fingertips.

2 – Video Is Far More Effective Than Pictures

We have all heard the expression, “a picture speaks a thousand words”. So why use a photograph when we can now use video? Creating an online video clip for advertising purposes will always be a more dramatic marketing strategy when compared to articles and pictures.

The likelihood is that your video will leave a memorable image in your potential customer’s mind. At the same time it also sets yourself apart from your competition. Research has shown that short clips that are created for marketing purposes are more likely to be retained in one’s memory. In addition, they are remembered far longer than descriptive writing or audio segments.

3 – They Convey More Information Than Articles

As opposed to merely reading about the benefits of your products or services, your visuals will be able to dramatically communicate this information. Customers will also be able to hear the enthusiasm in your commentary. To make this point, you probably have heard the following expression associated with this particular advertisement even though it was ten years ago.

This refers to the phrase “set it and forget it”. It was used in a marketing clip created a good few years ago, but still relevant in modern-day marketing. The commentator continuously repeated the expression at various points during the presentation. This is an excellent example of how effective video marketing can be.

4 – Video Engages Your Site Visitors

As indicated, if you are already in business, no doubt you have an email contact list. Therefore, one of your daily functions revolves around emailing various individuals. With regards to your customers, you are most likely providing them with information pertaining to special deals, new products or services. What this means is that you now have the ability to send video emails as opposed to written ones.

Traditional platforms such as Outlook Express do not have the ability to fully accommodate online video. However, there are other relatively new business and advertising platforms that can and offers a phenomenal capability to interact with your customers and prospects.

5 – It Can Directly Increase Your Sales

Using active online imagery as part of your overall marketing strategy dramatically enhances the possibility of increased sales and your general success. Your product brand and promotional communication is far more likely to remain in your potential customer’s mind’s eye through clips or video streaming.

In addition, using visual imagery on your website and sending out video emails will prove to be the most direct and cost efficient method to reach your market when compared to other marketing strategies.

Video marketing as a promotional platform is rapidly gaining momentum in the business arena and you now have the opportunity to implement your very own effective online campaign.

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Source by Gerard Mohamed

Views: 0

July 29, 2022
How To Find A Good MLM Opportunity!
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How to find a good honest MLM Company after investing precious time and money with maxed out credit card debt, multiple failures, and not knowing what to do next is the reality many people experience.

After working on-line for years, with more failures than successes; I learned how to create a financial freedom lifestyle by research, careful thought, planning and being comfortable with a business

Jane wanted something to help supplement her retirement income. A friend introduced her to an online marketing opportunity that could accumulate wealth and Jane didn’t need to do anything but set it and forget it. The company did the work and she just received a weekly check.

She signed up with no money for this business convinced that the first year she could earn ten thousand dollars a month passive income. But then her free sign-up came with an up sell including admin fee, a twenty-nine dollar monthly website fee to use the back office, and the company offered a marketing system for twenty-nine dollars a month.

Two months later Jane quit, but immediately signed up with another company and continued joining business after business. Nothing worked. Jane learned the hard way after losing thousands of dollars that getting involved an MLM Company needed serious consideration.

If you’re like Jane and are spending more money than you’re earning; chances are you’ve made a mistake. Are you working in a field that you’re interested in, enjoy and won’t stress you to the breaking point? Are you comfortable using the product and selling it? Are you willing to recruit other people and help train them? If you answered no to any of these questions; it’s time for a new start.

A few tips to help you get starting in the right direction.
1. Decide how much time you want or need to work a business.
2. Look for a company that sells products that you would use.
3. Read the product labels. If you’re comfortable then buy the product.
4. Research the company, look at the Better Business Bureau Rating.
5. Check to see if this company is in good standing with the Direct Selling Association.
6. Learn about the Founders/Management of the company (and research those people.) Are they trustworthy?
When you finally chose a company, read carefully the policies/rules/disclaimers and privacy statement.

MLM marketing is a business that requires planning, setting goals, action, and time. Marketing strategies are critical and can become marketing tragedies; market with caution.

Remember this; Everyone is not your customer. And everyone is not interested in joining an MLM Opportunity.

I’ve only touched the surface about how to find business that you could be successful at working and also have fun doing it.

People buy from people; not companies. Brand yourself not the company. That company may not always work out or stay in business. By branding yourself you can move on and keep your followers.

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Source by Patricia A Gaines

Views: 0
July 29, 2022
Smart Trading Options for Conservative Investors in 2018
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When it comes to the stock trade for the conservative investor, there is no doubt we're talking about stock options. But, what exactly is a conservative approach to trading? And what techniques can the savvy investor utilize in 2018 to manage risk and ensure growth? We've outlined a few options that might be right up your alley:
1. Covered Call Options
The covered call is really the most conservative of options and some say it's even more conservative than purchasing the original stock. Frequently used within IRA accounts, the covered call can be approached by a conservative investor from two perspectives:
- Generate Consistent Income: You can employ this strategy without selling shares of a business while still generating monthly or weekly income. This strategy is usually used to capitalize in the event that your stock price is projected to decrease or not show improvement within in the short-term.
- Sell Stocks at Premiums Selling stocks above the current price may be useful when you can stipulate the price on a stock with which you'd not be uncomfortable selling. This tactic is useful in getting a stock that you are not in a hurry to offer and the sale of the Call may eventually take the stock but at the cost that you establish when the option was sold by you.
1. Use Puts as Insurance
This is a strategy that can be used by you if you anticipate a reversal in a short-term stock price hike. Because you're interested in reaping the long-term benefits, you are interested in taking the short-term profits, therefore purchasing a Put will ensure that if the stock goes down in value, the value of the Put will go up. Furthermore, you can sell the Put at a greater cost than you paid for it and reap a gain while the price of the stock is declining.
1. Secure Puts with Cash
Another method of securing your interest in a long-term investment is to hold adequate capital in cash on a stock that may see a fall in price. Of course, you must understand the business you're investing in and set a pre-determined price for your stock Put, but this is a simple method to ensure your long-term investment is protected because when the stock does fall, you can close in on the stock Put price.

As with any investment opportunity, the strategies for stock options are endless. Although the stock market is normally associated with short-term investments, conservative investors are starting to identify options for long-term investments within the stock exchange system that not only generate income, but add value to your portfolio with minimally involved risk.

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Source by Chris Bouchard

Views: 0
July 28, 2022
Cost of Alcohol Abuse is Far Greater Than Drug Abuse in California, Says Study
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The misuse and abuse of alcohol and drugs can have various repercussions, not only on the individuals doing that and their families, but also on the society as a whole. One of its major consequences is financial burden. Besides causing health complications and raising concerns for public safety, alcohol and drugs cost the United States billions of dollars every year.

Like the impact, the economic cost of these substances varies immensely from one place to another. In fact, the cost of alcohol misuse is relatively far greater than the cost of drug misuse in most counties in the U.S. Since studies related to economic and social costs of alcohol and drug abuse are generally conducted at the state and national levels, this allows policymakers to better assess the problems within their jurisdiction and come up with countermeasures.

Similarly, a study, led by author Ted Miller and conducted at the Prevention Research Center of Pacific Institute for Research and Evaluation, sought to find out the consequences of alcohol and drug misuse in California and was published in the journal Alcoholism: Clinical and Experimental Research (ACER).

Alcohol abuse cost California $129 billion in 2010

The study highlighted the eye-opening economic burden of alcohol and drug related problems on the Californian taxpayer’s money across all 58 counties and 50 midsized cities. It was found that alcohol-related problems are more prevalent and costlier than drug-related problems in California. Moreover, both costs and repercussions varied greatly from one place to another. Some other findings are as follows:
- While alcohol-related problems cost $129 billion in 2010, which comes to $3,450 for every Californian, drug-related problems cost $44 billion in the same year.
- The highest per capita cost ($7,819) of alcohol problem was more than three times the lowest per capita cost ($2,588). Among the counties with drug-related problems the per capita cost varied between $608 and $3,786.
- The rates of alcohol and drug-related problems were found to be higher in the Californian cities. The highest per capita cost of alcohol-related problems in a city was $10,734, 11 times higher than the city with the lowest costs. Among the cities, the highest per capita cost of drug-related problems was $7,159, almost 19 times higher than the city with the lowest cost.
Correspondingly, the breakup of alcohol and drug-related costs are as follows:
- Crashes and accidents under the influence of alcohol cost $26 billion in 2010.
- Of the $10 billion cost borne due to violence associated to substance use, 73 percent was attributed to alcohol, while the remaining 27 percent was attributed to drugs.
- Of the $127 billion expenditure incurred due to other illnesses and injuries, 73 percent of the costs resulted from alcohol-related problems. Similarly, 82 percent of the $4 billion cost incurred due to nonviolent crimes were attributed to drug abuse.
- 74 percent of $2 billion incurred due to treatment expenditure was attributed to drug-related problems.
The study authors believe that the findings can assist policymakers and help the state in planning and allocating resources for substance abuse problems. In addition, this study provides a crucial tool for predicting and averting alcohol and drug-related problems, as well as a crucial means to plot localized cost estimates.

According to Dr. Miller, “Efficient funding of substance abuse prevention, enforcement and treatment hinges upon understanding the variation of alcohol and other drug problems from place to place. Because estimated costs combine data across many health and social issues, they provide an effective, comprehensible, and comprehensive measure for use in understanding how communities shape their distinctive social environments and for monitoring the effectiveness of our intervention strategies.”

Avoid the death trap

In 2010, problems related to alcohol and drugs in California led to 22,281 and 5,533 deaths, respectively. In addition, crimes related to alcohol and drugs were responsible for 350,000 and 164,000 deaths, respectively. These large and unsettling numbers are pertaining to only one of the 50 U.S. states, signaling a far greater magnitude of the problem.

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Source by Susan Navarez

Views: 0
July 28, 2022
Why Sales Doesn’t Have to Be a Numbers Game

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Telling stories is a great teaching tool to use in many fields, especially sales. At one of our recent workshops on pain, a participant from a technology company shared a story about an experience he had at a big-box TV store. This person went in to the store to learn more about flat screen TVs, with no intention of buying. He just wanted more information so he could make an educated decision when it came time to buy a TV, and get the best deal online, not at a store.

When our participant entered the store, he was greeted right away by a sales person, and before he knew it, the sales person was telling him all about the great features and benefits of each widescreen TV. The sales person never asked a single question about why he was visiting the store, or if he’d even been there before. The sales person was nice but never uncovered any pain. All he did was say, “Can I help you?”, and then proceeded to “spill his candy all over the lobby”, and give our participant all the ammunition he needed to go get his best deal online. The sales person never had a chance to close the deal.

Far too often, salespeople try to spill their candy in the lobby for a living. They throw information and free advice and their own time and money and resources against a wall hoping some of it will stick. “If I go to enough networking events, if I make enough new prospecting calls, if I talk about my product enough, if I ask enough people if they need this for their business, and if I make enough cold calls, then I’ll be successful.”

The numbers game is one way you can approach your career, but it requires a lot of work, and it often wastes a lot of time. On the other hand, the Sandler System is all about working smarter, not harder. Furthermore, if you combine the same tenacity and work smartly to uncover a prospect’s pain, you will become a Robo-Salesperson. Armed with new, effective questioning strategies and proven sales techniques, you will discover the prospects’ problems and deep-seated emotional needs, pains, and desires to find solutions (ones that you can provide). This will result in dramatically increasing your sales and reducing your work time and stress that goes with it.

Another participant in our Sandler Sales program sells gauges to machine shops and other companies. This guy is very meticulous and had a phone prospecting system he followed diligently, but when he left messages, very few returned his calls. Sound familiar? Well, this guy enrolled in our advanced training program and he carefully tracked all his results. Here’s what he found:

After the first year of learning the Sandler Sales System, his market of selling to machine shops experienced a 5% decline, however, his personal sales went up 28.6%. Since he worked on a straight commission, his personal income went up an equal amount. So, his income went from $93,000 up to $119,598. Our sales guy attributed this to learning how to leave an effective voicemail message, encouraging his prospects to call back, and it worked. After his second year in the Sandler course, his sales went up another 32.3% and his income increased to $158,228. Why? He became more effective at closing deals. In the first two years in the training program, he had boosted his commissions by 70%. The bottom line, none of his success would have happened without learning to uncover his prospects’ pain.

By the way, if you’re one of those people who believe “you can’t teach on old dog new tricks,” check this out. This guy wasn’t a kid. He was about 50 years old when he started learning the Sandler way, and still made those drastic improvements. I’m happy to say that 14 years later, he continues to attend and take advantage of our President’s Club classes. This sales leader is committed to being at the forefront of his industry’s selling knowledge curve and providing for his family, himself, and his own retirement.

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Source by Greg Nanigian

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July 26, 2022