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Tag: product

  • Win Your Customers Back in Five Easy Steps

    Loyal customers are considered to be the most profitable asset of any business. Many times a business faces a situation of having to deal with dis-satisfied customers who may have been at the receiving end of a bad service or faulty product. There is also a possibility that they had to be part of an unpleasant or undesirable situation which has become embedded in their memory. Re-engaging customers or winning them back requires a strategic plan. It is possible to correct the situation by taking several steps including listening to the customers, offering discounts to ensure future visits from them.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14531

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  • Discovering Vanguard’s new commodity fund

    Discovering Vanguard’s new commodity fund

    In this 16-minute podcast, Frank Chism, Vanguard senior product manager, lays out the ABCs of commodities investing and explains Vanguard Commodity Strategy Fund.
    Discovering Vanguard’s new commodity fund
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    https://investornews.vanguard/discovering-vanguards-new-commodity-fund/

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  • The Importance of Knowing Your Audience

    As a marketing or sales professional, knowing your customer is vital for success. Taking extra care to understand what your customer values will help you to communicate in an effective manner with him or her. Customers want to receive assurance about certain things before they purchase a product or invest in a service. They may want to know that a product or service is reliable, will remedy a certain problem or has an extensive warranty in place.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14640

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  • ETF investing with ESG in mind

    ETF investing with ESG in mind

    Rich Powers, Vanguard’s head of ETF product management, talks about how ESG investing has grown and the role the strategy plays in investment portfolios.
    ETF investing with ESG in mind
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    https://investornews.vanguard/etf-investing-with-esg-in-mind/

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  • Medical Product Alert N° 1/2020 (English version)

    Medical Product Alert N° 1/2020 (English version)

     

    Falsified antimalarials in West and Central Africa displaying an outdated WHO Essential Drugs Programme logo

    This Medical Product Alert relates to a series of confirmed falsified antimalarials circulating in West and Central Africa. Medicines subject of this alert display a similar logo to the outdated
    WHO Essential Drugs Programme logo.      

    Since 2013, different falsified medicines, all displaying the outdated WHO Essential Drugs Programme logo, have been reported to the WHO Global Surveillance and Monitoring System by various stakeholders. The continued and widespread availability of these falsified medicines highlights a strong need for additional vigilance. WHO previously published two alerts on this issue (No.132 in Oct 2014, and No.131 in March 2014)

    This WHO medical product alert N°1/2020 refers to falsified Quinine Sulphate 300mg presented in six different combinations of batch numbers, expiry and manufacturing dates (see Table 1). The fraudulent use of the outdated WHO Essential Drugs Programme logo may create a false sense of product quality.

    Table 1: List of identified falsified Quinine Sulphate 300mg, subject of WHO Alert N°1/2020

    Medical Product Alert N° 1/2020 (English version) 2

    Recently received results of analysed samples show they do not contain any of the expected active ingredients.

    Quinine sulphate is referenced on the WHO Model List of Essential Medicines, to manage and treat severe malaria. At this stage, no adverse reactions attributed to these falsified products have been reported to WHO.    

    All the above falsified products claim to be manufactured by REMEDICA LTD – Cyprus and to contain 300mg of quinine sulphate. Remedica Ltd has confirmed that:

    • they did not manufacture the above falsified products; and
    • the variable data (batch number and dates) on the above products has never been used by Remedica.

     These falsified medicines display the following common characteristics (please see photographs):

    • grey or white plastic containers which contain 1000 loose circular tablets each;
    • display the outdated WHO Essential Drugs Programme logo;
    • English and French labelling with mistakes and inconsistencies; and
    • discovered at patient level in both regulated and unregulated outlets.

    Product details, photographs and advice to the public are available on the following pages.

    Outdated WHO Essential Drugs Programme logo 

    Medical Product Alert N° 1/2020 (English version) 3

    Photographs of confirmed falsified Quinine Sulphate 300mg tablets subject of
    Medical Product Alert N°1/2020

    1.       Falsified
    Quinine Sulphate Tablets B.P 300mg     identified
    in Chad (Batch 44680)

    Medical Product Alert N° 1/2020 (English version) 4

     

    Medical Product Alert N° 1/2020 (English version) 5

    Medical Product Alert N° 1/2020 (English version) 6Medical Product Alert N° 1/2020 (English version) 7Medical Product Alert N° 1/2020 (English version) 8

    Medical Product Alert N° 1/2020 (English version) 9

     

    WHO requests increased vigilance within the supply chains of countries likely to be affected by these falsified products. Increased vigilance should include hospitals, clinics, health centres, wholesalers, distributors, pharmacies and any other suppliers of medical products.

    If you are in possession of the above products, please do not use. If you have used these falsified products, or if you suffer an adverse event having used these products, please seek immediate advice from a qualified healthcare professional, and ensure they report the incident to your local Ministry of Health/National Medicines Regulatory Authorities/National Pharmacovigilance Centre.

    All medical products must be obtained from authentic and reliable sources. Their authenticity and condition should be carefully checked. Seek advice from a healthcare professional in case of doubt.

    National health authorities are asked to immediately notify WHO if these falsified products are discovered in their country. If you have any information concerning the manufacture, distribution, or supply of these products, please contact rapidalert@who.int . 

    WHO Global Surveillance and Monitoring System

    for Substandard and Falsified Medical Products

    For further information, please visit our website: www.who.int/medicines/regulation/ssffc/en/

     

    Medical Product Alert N° 1/2020 (English version)
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    https://www.who.int/news-room/detail/09-03-2020-medical-product-alert-n-1-2020-english-version

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  • WHO Action framework to advance universal access to safe, effective and quality assured blood products 2020 -2023

    WHO Action framework to advance universal access to safe, effective and quality assured blood products 2020 -2023

    In response to calls for action, WHO has provided guidelines, physical standards, training and technical support to improve blood product quality, safety and availability in WHO regions and in countries. Despite these actions, progress in blood availability and safety under effective regulation has been slow in many parts of the world.

    For that reason, the WHO Action framework for blood products 2020-2023, proposes a renewed effort to scale up programme implementation to improve global adequacy of blood donation, and universal access to quality and safe blood and blood components for transfusion, and plasma derived medicinal products.

    The Action Framework provides strategic direction to WHO’s work for the years 2020-2023. It identifies six strategic objectives: appropriately structured, well-coordinated and sustainably resourced national blood systems; regulatory capacity to ensure the quality and safety of blood; functioning and efficiently managed blood services; effective implementation of patient blood management to optimize transfusion practices, effective surveillance, haemovigilance and pharmacovigilance, supported by comprehensive and accurate data collection systems; and partnerships, collaboration and information exchange to achieve key priorities and jointly address challenges and emerging threats at global, regional and national levels.

    The Action Framework will improve coordination and collaboration at all levels of WHO. The document will promote and strengthen new and existing partnerships, as areas for collaborative action are clearly identified. Moreover, it demonstrates the need for support to WHO (including sustainable funding) to coordinate the implementation of this ambitious plan. As a result, the Action Framework for blood products will allow WHO to more effectively carry out its mandate on blood, and to increase the impact of WHO activities to strengthen blood systems and blood regulation in countries and regions and eventually to ensure universal access to blood products worldwide.

     

    WHO Action framework to advance universal access to safe, effective and quality assured blood products 2020 -2023
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    https://www.who.int/news-room/detail/19-02-2020-who-action-framework-to-advance-universal-access-to-safe-effective-and-quality-assured-blood-products-2020–2023

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  • Ancient Medicinal Wisdom: Vedic Healing With Coriander

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    In Ayurveda, the rasa or taste of coriander is initially sharp or astringent. Digestion mellows this to sweetness.

    What is Ayurveda?

    This is the ancient medical system of India. Ayurveda postulates that there are three basic types of energy or doshas: Vata dosha or wind energy, Pitta dosha or fire energy, and Kapha dosha or water energy. Every individual, (indeed, all matter), is made up of different degrees and combinations of these doshas. This is called the prakriti or constitution of the individual.

    Ayurvedic belief is that coriander, seeds as well as the plant, is beneficial to all body types or doshas as it does not arouse pitta like most other spices.

    Coriander leaves, seeds and powder are used extensively in Indian kitchens because of their appetising aroma. Ancient Ayurvedic practice had recognized the benefits of coriander: the use of these seeds and powder is rooted in this.

    Multiple benefits of Coriander:

    • These seeds contain dietary fibre and this aids in good bowel movements. It also helps in removing intestinal gas and prevents nausea. Coriander seeds can be dry roasted, powdered and added to most dishes; it’s not all about flavor, they are a good digestive aid. Ayurveda tells us so!
    • It will stimulate appetite by helping to produce digestive enzymes and aid in the breakdown of food.
    • It is also good for liver function. This is probably why it is a good appetite stimulant.
    • Coriander powder and seeds do not arouse pitta. In modern scientific terms, coriander is alkaline. Thus, it is good for urinary tract infections. It is also a mild diuretic.
    • These are an age-old cure for menstrual cramps: just boil 1-2 teaspoons of coriander seeds in half a litre of water, add a teaspoon of organic sugar and drink warm. The relief is palpable.
    • Ayurveda has always known it; now modern research shows coriander seeds to inhibit bacterial growth thus making them a good anti-bacterial agent. This inhibitive property makes coriander a good fighter of stomach infections.
    • Anti-bacterial coriander is also a good anti-fungal. Coriander seeds are quite useful in fighting skin problems like eczema, itchy skin, and rashes.
    • It contain linoleic acid which is why they provide pain relief as well as act as an anti-inflammatory. This property also makes them useful in curing mouth ulcers and sores.
    • Ayurvedic cures for chronic conditions like arthritis make liberal use of coriander seeds/powder. A ‘tea’ is made by boiling ground coriander seeds in water and drinking the warm decoction.

    Here are some Ayurvedic recipes for different ailments which make generous use of coriander seeds:

    • That parched feeling that a fever causes can be relieved by boiling 1 teaspoon of coriander powder in 1 cup of water. Drink after cooling, and your thirst will vanish.
    • For fatigue or a burning sensation in the body, soak a teaspoon of coriander seeds in a glass of water. Let it stand overnight. Strain and drink first thing in the morning.
    • Boil 1 tsp of coriander seeds in half a litre of water. Let it stand for 10 minutes. Strain and drink. This relieves any burning sensation while urinating.
    • Do not pop a pill at the first signs of malaise.The harmful effects of unnecessarily medicating yourself can be controlled by these simple home remedies which carry the goodness of Mother Nature. Ayurveda views human beings as an integral part of larger creation and treats human ailments non-aggressively.
    • When medicines should be used with circumspection, what can one say about the harmful chemicals that we ingest every day unknowingly? Food production in the modern day is fraught with dangerous practices. The indiscriminate use of chemical methods of farming is poisoning almost everything we eat. The organic movement aims to reverse this. If you want to enjoy the maximum benefit of any food product, GO ORGANIC. Coriander is no different.
    • Terragreens Organic is a store of the freshest and most natural ingredients, untouched by chemicals. Enjoy the full benefit of this miracle of Mother Nature. Buy your coriander seeds or powder from the best!

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    Source by Karthik Guduru

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  • Businesses Pursuing New Product Development

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    With the aftermath of globalization, companies are carefully thinking about the best ways to extend their product and service offering. Thus, product development strategy is critical for their success. Yet, many companies are in defensive mode and merely want to maintain the position in the market place.

    However, staying in a holding position is a definite way for companies to be left behind. Innovative thinking that allows for product/service growth is a too sure way for sustainable success. In today’s discussion, we will explore the importance of product development for the growth of businesses, especially in a competitive market.

    Launching into new product offerings is not easy. According to one market research, approximately 75% of consumer-packaged goods and retail products fail to earn even $7.5 million during their first year. Harvard Business School Professor, Clayton Christensen, who is the world’s foremost authority on disruptive innovation, suggests that the failure rate of new products may actually be as high as 95%. Product failure rates relate to the number of products that are launched commercially but fail.

    Geoffrey A. Moore, the author of Crossing the Chasm, maintains the challenges of product deployment: “… the less successful product is often arguably superior. No content to slink off the stage without some revenge, this sullen and resentful crew casts about among themselves to find a scapegoat, and whom do they light upon? With unfailing consistency and unerring accuracy, all fingers point to-the vice president of marketing. It is marketing’s fault!” Thus, new product development is a risky proposition to senior executives making these critical positions as well as the organization as a whole.

    Businesses that want sustainable growth must develop new product and services often and consistently. Philip Kotler and Kevin Keller, authors of Marketing Management, “In an economy of rapid change, continuous innovation is a necessity. Highly innovative firms are able to identify and quickly seize new market opportunities.”

    In taking any actions on new product development, businesses should think strategically about their product development. Alexander Chernev, the author of Strategic Marketing Management, further argues that managing growth is the most preferred route to profitability compared to just cutting cost.

    He outlines four key issues in managing growth, which include: (a) gaining and defending a market position, (b) managing sales growth, (c) new product development, and (d) product-line management. Chernev maintains, “New products and services are the keys to sustainable growth; they enable companies to gain and sustain their market position by taking advantage of the changes in the market to create superior customer value.”

    With that said, new product development meaning having the ability to take a product or service idea and convert it into a tangible offering that customers want. The following are the steps that more products undergo for market consumption: (a) idea generation, (b) concept development, (c) business analysis, (d) product development, (e) market testing, and (f) business deployment.

    The Ansoff Matrix is a strategic tool for product development, consisting of market penetration, market development, product development, and diversification. In market penetration strategy, organizations seek to grow using its existing product offerings in existing markets. With this strategy in mind, organizations try to increase market share. In a market development strategy, companies try to expand into new markets like new buyers using their existing offerings. In product development strategy, businesses seek to create new products and services targeted at its existing buyers.

    In a diversification strategy, an organization tries to grow its market share by introducing new product offerings while at the same time entering a new market. Diversification is the most-risky approach due to simultaneous making new changes (new product, new market). Kotler and Keller further maintain the difficulty of sustainable product success: “It is increasingly difficult to identify blockbuster products that will transform a market, but continuous innovation can force competitors to play catch-up.” The concept sounds easy. However, it is riddled with problems.

    Without a doubt, many companies know that product development is a risky business. Although many consumers will proudly proclaim the success of many innovative products like Apple and Google, these same buyers are not aware of the numerous product launch failures in this country. In our discussion, I demonstrated the importance of product development for the growth of businesses, especially in a competitive market. Failures often lead to innovation.

    American great inventor, Thomas Edison, had his own share of failures, but learned how to innovate because of them: “I have not failed. I’ve just found 10,000 ways that won’t work.” Likewise, today’s businesses can also achieve success if they understand how to deploy their products and services to the marketplace strategically. Although there is enormous danger in failure, there is also the opportunity of unforeseen growth. Don’t wait until it’s too late.

    © 2017 by DD Green

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    Source by Dr. Daryl D. Green

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  • Are You Getting Your Share of Mailbox Money?

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    Does your business allow for “mailbox money” and a lifestyle you love? If not, what would it take for you to create this?

    Let’s start with the definition of mailbox money. This is money you receive in both your inbox and your physical mailbox.

    I first heard the term from Mary Morrissey. When I heard her definition I realized I have had mailbox money for years.

    Based on how you have your business set up you likely have a general idea of a minimum amount of money that will arrive daily whether it be a few hundred or a few thousand. Beyond the baseline, you likely won’t know from day to day how much cash will arrive. The reason? Multiple streams of revenue that fluctuates from day to day.

    Multiple streams of revenue is exactly what it sounds like; money that comes from various sources. One way to create multiple streams of mailbox money is with information products; yours and those you sell for others.

    The more information you have to offer that your market has an interest in the more revenue you can generate.

    If you have no products of your own you can start by becoming an affiliate seller. Make sure whomever you sell for and whatever you make available you are selling an outstanding product or service you are proud to make available to your market. Never, ever, ever sell anything you can’t put your personal stamp of approval on.

    Keep this in mind.

    Don’t sell simply to make money. Making money simply for the sake of making money may be short lived. Start from the point of, “What would create the greatest value and truly serve my market?” When you think in terms of being of service, the money will follow for a long time to come.

    You may have to test a few products to identify your markets’ sweet spot both with the type of information you are introducing and the price point.

    Some online entrepreneurs are very successful by selling other experts’ products. Others prefer to create their own. Still others like a combination of the two.

    I lean towards the latter.

    If you’re planning on developing your own products now is the perfect time to begin. However, you will be well served to plan out what you introduce.

    Follow these simple steps to move you in the right direction.

    • Identify what your potential customers are interested in. A survey can help considerably in this area.

    • Determine what knowledge you have that people would be willing to pay for.

    • Decide the format for the information product; video, audio, MP3.

    • Determine method of delivery; ClickBank, autoresponder, other.

    • Determine method of payment; PayPal, credit card.

    • Develop the product.

    • Develop a landing page. If you’re not qualified you can find plenty of eager designers on elance.com or get a free or low cost template program.

    • Market.

    Obviously, there’s more detail I could cover, but this will be a great place to start. I can assure you that when you have several things to offer your market, both yours and those of other experts, you’ll get very used to watching your “mailbox money” arrive on a daily basis.

    So much in fact, you will know what it means to have a lifestyle business.

    What’s your experience with mailbox money? Are you getting your share?

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    Source by Kathleen Gage

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