Tag: product

  • Secrets of the Piggyback Marketer

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    Owner/Producer of SIMPLEnetworking, Chi Chi Okezie is an expert in piggyback marketing and uses other people’s resources to grow her business, credibility and brand-name. Never stingy with information, Chi Chi has graciously enlightened us with five points on piggyback marketing as follows…

    #1 “Civil Servant”

    Golden Rule in Piggyback Marketing, “You keep what you give away.”

    Volunteering is the biggest, best and most effective tool in Piggyback Marketing. When you volunteer with a big company or organization, doors swing open in your favor. Whether you are donating money, time or services, you position yourself into a group of like minded, generous and business oriented “do-gooders”. Latching onto a credible name or brand will drastically increase your visibility and add dimension to your efforts.

    #2 “Moonlighting”

    Start teaching a continuing education class or an evening course at a well known state or private institution. Pick a course or topic in which you are an expert. By teaching the class, you are building your credibility and developing great skills in research, communication and public speaking. You are automatically associated with the state or private institution and can leverage that for business. The class becomes another product which you can market to your clients and potential customers.

    #3 “Club Hopping”

    Join a club, chamber of commerce, business organization etc. and become an active member. Usually, clubs/organizations are members of bigger clubs and organizations. You can approach the director/president of your group and ask to be a representative of that group or organization which is a member of a bigger group, organization or chamber of commerce. Next thing you know, you will be seated or rubbing elbows with board members and significant decision makers!

    #4 “Show Your School Spirit”

    Get involved in your school alumni chapter and attend events or join a committee. Your position within the chapter can be a direct link in marketing your business to fellow alumni as well as school departments and students. Also offer to do class presentations, mentor students or be a recruiter/liaison. If there is not a chapter in your city, contact the alumni dept. and suggest one – you can be the President!

    5# “Half Time Show”

    Do you know any colleagues, entrepreneurs or other professionals who present seminars, classes, workshops or talks? If so, offer to do a quick presentation during their breaks to promote your brand, industry, products or services. Or you can opt to introduce the speaker/lecturer at an event. If you can make a dynamic introduction or pull off a great presentation during a break, potential customers will flock to you for business!

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    Source by Chi Chi Okezie

    Views: 0

  • Entrepreneurship – Craze of Present Generation

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    An Entrepreneurship sets up an enterprise for profit motive and rightly so. But if you start your business with the 'Show me the money' attitude, rest be assured that you will not go very far!

    Ever wondered why in the world of Entrepreneurship, some carve a niche for themselves and stand out from the crowd, while others, even though successful, have a mundane existence?

    Well it all lies on certain qualities that an Entrepreneur may possess or the way certain activities are conducted by him / her. Here are special skills which you need to hone to become the Successful Entrepreneur.

    Everybody has a certain goal in life which just refuses to go away or change. You must understand this goal to be the calling of your life. Write down this goal – It will time and again remind you, how important it is to achieve this goal and will not let you sleep until you achieve it and become a celebrated Entrepreneur.

    Share your Dream with Right people – Law of Entrepreneurship

    In this world of make belief, you should be able to distinguish between the good, bad and the ugly. Many Entrepreneurial dreams die a quite death because somebody labeled it 'stupid' and constantly put you down until you also started believing your dream to be stupid and chose to abandon it. Share your dreams with only those whom you trust and are actually the propellers of your life.

    Find yourself a Mentor – Key Role in Entrepreneurship

    Someone who has already been there after many trials and turbulence is the right person to advice you. Somebody who has been there and done with can impart some priceless wisdom which you can use to carve a niche for yourself. But you must be very clear about what you will gain from the mentor-men-tee relationship. This will determine whom you can tap for assistance. The right Mentor will always short-cut your leaning process and give you the push you need and help you to stay task focused.

    Observe deeply and Practice Incessantly

    An Entrepreneur must consciously set aside some quite time to take on board any new ideas, things to learn and allow your mind to wander. You never know what your 'downtime' can fetch your business! Similarly only incessant practice will make an Entrepreneur perfect. Short cuts have never helped anyone in life. It is only your endurance for more and more practice that will give you results.

    Seek Challenges in Life

    The yardstick of success of an Entrepreneur is measured by the challenges he / she has overcome. Never be scared to consciously seek challenges in your Entrepreneurial life. Remember challenges are not setback of life. They are simply life's way of requesting you to make full use of the resources and tools available with you to resolve them.

    As an Entrepreneur you must have the skill set to select the right tool at the right time to overcome the challenge.

    Welcome Criticism – Challenge in Entrepreneurship

    In your journey as an Entrepreneur, be ready to welcome criticism from associates / citizens / clients / and sometimes even friends and family. There will be people out, there highly critical of your product / service. You must possess the gall to take such criticism in your stride and take them positively. If praise motivates you, then criticism must stimulate you to do better and better, not the opposite. If you cannot accept criticism, then your ego is getting in the way of your best judgement.

    Be Self Driven not Ego Driven

    An Entrepreneur must be proud, confident, self assured but not ego driven. Be humble and let your feet be planted firmly on the ground. Let your actions and achievements speak for you, not your boating and bragging. The more you brag, the more will sound phony. Remember, it is the empty vessel which makes the most noise.

    Carve a niche for yourself

    An entrepreneur must try to find out his niche area. Each of us has a special ability, a quite story which sets us apart from others. Play around with this strength and craft your own persona. Of you try to become a carbon copy of some you admire, you will never be able to make a name for yourself. Remember, the original always looks better than the copy. So leave your idol on the pedestal to be admired from a distance.

    What Goes Around Comes Back.

    As an Entrepreneur, you must try and help and benefit others. Give whatever you have in abundance- your time. your service or knowledge to those who are badly in need of it. You will be amazed at what you stand to gain when you give it to others.

    Value Learning over Money – Basics of Entrepreneurship

    An Entrepreneur sets up an enterprise for profit motive and rightly so. But if you start your business with the 'Show me the money' attitude, rest be assured that you will not go very far! Instead show humility and value what you have learnt in your journey as an Entrepreneur. Money will follow you steadily and surely, if you apply what you have learnt.

    Be Thankful

    Be thankful that you could become an Entrepreneur, be thankful that you could learn your failures, be thankful that you are at the receiving end of so many blessings and above all, be thankful that you are alive!

    Gratitude always unlocks the fullness of your life and indeed will make you the celebrated "A Successful" Entrepreneur.

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    Source by Akshay Lendey

    Views: 0

  • MLM Business Plan: How Can You Use One To Profit ASAP?

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    Although getting a plan together is a genuine necessity, you’ll be pleased to know it’s actually rather simple to put one together or to make a few changes to your existing plan.

    Many online marketers understand that getting a plan together is a genuine necessity, you’ll be pleased to know it’s actually rather simple to put one together or to make a few changes to your existing plan.

    Although it is easy to create an MLM business plan when you know what your goals are, creating a profitable one is a different story altogether. To create these type of plans to actually turn a profit in your business, the main focus needs to be on how effective your marketing strategy is when it comes to generating commissions and sign ups in your downline.

    There are two main ways in which you can advertise online to turn a profit:

    1) Free marketing: social networking or content marketing are king here, basically any user generated content or anywhere in which you can interact one on one with another person within your circle of friends (or associates).

    This is a fun way to incorporate marketing into your MLM business plan, but it can be time consuming and without a large amount of people following your content, you have no real leverage and therefore no immediate profit.

    2) Paid marketing: this is an obvious one, but basically anywhere you pay to post an advert. For online marketing, adverts on other people’s blogs or sending solo ads to other marketer’s email lists are the most cost effective although there are more popular paid marketing methods such as Facebook advertising.

    These get immediate and targeted traffic, but without the proper education on paid methods you will certainly break the bank before you profit. With this option, you must also understand that this is an investment and there are times when you may even lose money, especially if you promote your offer to the wrong target market.

    Finally, you must analyse what you’re spending in your business. Is the product, service or event you’re about to invest in something that can be monetised, for example what will you learn in the training you purchase that will cover the cost of your investment? Or can you become an affiliate for what you’ve just purchased and sell copies of it to earn commissions?

    In conclusion, when you’re piecing together your MLM business plan you’re going to need to take a common sense approach. Forget cutting corners to save money, make sure the focus is on providing value to your potential customers in your marketing efforts whilst making your advertising cost effective.

    Lastly, ensure that the amount of advertising you will be implementing reflect on your goals e.g. number of sales a month so that you stay consistent with both your goals and marketing to avoid getting overwhelmed in your business, especially if you’re new to the MLM industry. Now that you have a basic understanding on how to profit quickly with an effective MLM business plan, what are you going to incorporate into your plan?

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    Source by Seb Brantigan

    Views: 0

  • Book Review: Breaking Through, Being Healthy In Mind, A 250 Pound Weight Loss Story

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    I recently finished two of this author’s eBooks: Breaking Bad, Overstanding Behavior from an Abusive Father, Breaking Point 1, and Understanding Manifestation, Create a Vision and Hold on Tight, Overstanding Book 1. The author, Jason Criddle, is a product of mixed race and broken home. His father, a black man, severely beat him when he was young, and when Jason was nine-years-of-age his father left him and his white mother to their own devices.

    I was impressed with this author’s writing style as well as his forthright openness about his childhood and the insights into his eventual success. Consequently, I just had to read this book too. But the primary reason I looked for this weight loss reading in particular is the personal journey that I’ve experienced with obesity.

    I was a slender youth, an active athlete in high school, and well-muscled – “lean and mean” while in the Marine Corps. However, about fifteen years ago I came to the realization that I’d gained from 3 to 5 lbs. annually for the past twenty-five years. When I was in the Corps I weighed 185 lbs. Since then, the high-water mark for me was 308 lbs. I felt terrible, it hurt to sit with that large belly in the way, and each of my joints ached when I walked. So, I’ve been searching for diets to bring me back to my optimum weight.

    Slim Fast and other supplements didn’t help. Atkins, liquid, and a number of other diets didn’t help. I’ve read a few books that have helped to some degree… books about quinoa, healthy slushies, juicing, paleo-diet, even hypnosis, and self-affirmations, all have helped. But I needed to find something that was all-encompassing, something that would touch all aspects of life. I found it in Breaking Through. Our author has presented us with a change in living, a change in life, and a new method of thinking. It’s not just diet and, in fact, this is not a diet book. It’s about keeping active, eating smart at correct intervals, and thinking positively.

    I’m proud to say that I’ve lost 21 pounds, down to 287, about a pound or two over each of the past three months. That is in fact the best way to lose weight – slowly, but consistently. If you tend to gain weight over the holidays and need to start a healthier lifestyle this, of course, isn’t the answer to everything, but it’s certainly a start and it’s an inspiring read!

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    Source by Christopher E Gregory

    Views: 0

  • Affiliate Marketing Tips – How to Earn Your First Dollar With Affiliate Marketing!

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    Do you want to know how to earn $10 to $20 per month with affiliate marketing? The very first thing you want to do is to make your first dollar. It seems obvious, but many beginners try to make thousands of dollars at their first try.

    It doesn’t really work like this. Do you know that those who are earning several thousands per month started from scratch? Most of them have spent month to build their business. So what you should do when you are just getting started? There are many ways to get started, but all you need to do is start somewhere.

    You can write articles and submit them to directories. Why would you write articles and submit them for free? Good question. In fact, you should do this to drive traffic to your site and build a list of subscribers. Many beginners think that it is better to send the potential buyer to the merchant site, but this is not the way to do it because when you do this, you will never have another chance to promote your affiliate product to this prospect. When he leaves your site, he is gone for good. But look at this scenario now. When you build a list of prospects and send them valuable information, they will start to trust you and later on, they may buy from you.

    So if you want to make your first dollar online, write articles, and add a link in your bio box for visitors to go straight to your own website.

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    Source by Jamian Surenjav

    Views: 0

  • How to Build a Structured Sales Pipeline

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    Following on from my earlier article “Developing a structured pipeline – The Issues” this article describes how to build the all too elusive, structured sales pipeline.

    So to recap: what should a structured pipeline report aim to achieve?

    Firstly, it should enable you to view each sale in a consistent manner.

    Second, it should clearly identify if a sales opportunity has progressed or stagnated.

    Thirdly, it should contained a factoring index which will more accurately reflect the true value of the pipeline

    Fourthly, it should provide sales and/or company management with a consistent and reliable prediction of business that should be closed in the forthcoming period.

    Fifth, it should be simple and relatively easy to complete (salespeople as a breed are poor at filling in reports).

    Sixth, it should be focused on numbers rather than opinion.

    To build a consistent view of each sales opportunity take the sales cycle in your business and break it down into discrete milestones.

    So for example,

    – Milestone 1 is a lead or an enquiry who has identified desire to purchase your product or service.

    – Milestone 2 to progress the sale you need to demonstrate the product

    – Milestone 3 they have the budget to pay for your product

    – Milestone 4 you have submitted a proposal

    – Milestone 5 you’re on the shortlist

    – Milestone 6 you have a verbal order

    – Milestone 7 you have a written order.

    The next step is to put percentages against these milestones for example,

    1) 5%,

    2) 10%,

    3) 20%,

    4) 25%,

    5) 50%,

    6) 90%,

    7) 100%.

    This approach allows you to build a factored pipeline i.e. the value of the opportunity time the percentage milestone. Don’t get hung up about whether the percentages should be this or that number what we are building is something that will give you a consistent view across all your sales opportunities and not something which reflects the precise chance of winning per opportunity. The progress of the sale can be shown in any way you like; this could be as a table, a graph, or a set of traffic light colours going from red to green as you move along the sales process. Other information you need is simple the prospect name, if it is a new or existing customer, the value of the opportunity and a projected win date.

    By constructing what I have described you’ve gone a long way to getting a grip on your sales performance, you’ve now turned sales reporting into a set of numbers which over time you can analyse. For example you’ll see which sales have stagnated because they wont have moved along the pipeline for a period of time, you’ll be able to identify how overoptimistic you sales force are by comparing the projected win date with the actual win date. Most commonly this is between 3-6 months.

    Now that you have a factored pipeline you can start to build up metrics on the relationship between the size of your pipeline and your monthly sales. It also now enables you to look forward because as your factored pipeline rises and falls to will your sales, thus you can act early as soon as you see your pipeline numbers dip.

    You’re now at last starting to get some sensible numbers to enable you to plan your business and you have moved from a jolly nice chat to a shorter focused and more effective sales meeting. As the Meerkat would say “simples.”

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    Source by Laurence Ainsworth

    Views: 0

  • Stopping Employee Theft in Your Coffee Business

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    Regardless to how good of an employer you are, and even if you treat your employees well, understand that employee theft is a reality, and you need to control it. While it may only be a very small percentage of your staff that might steal from you, it can have a significant financial impact on your coffee business. If it goes unnoticed, employees will usually become even more brazen in their activities.

    When it comes to theft, your employees are likely to fall into one of the following four categories:

    Mr./Ms. honest – these are people who would never think of taking anything if it doesn’t belong to them. If they happen to go home with one of your ballpoint pens, they’ll bring it back the next day, and feel guilty that they took it home, even though it was unintentional.

    Incidental theft – these are people that will take home your pen by accident, and will keep it. And, they may scarf a piece of cheesecake occasionally when you aren’t looking, even though they know they shouldn’t. Because these items have minimal value, they have no great sense of guilt related to their activities.

    Theft because of need and opportunity – this is when you have an employee who is perhaps living on the edge financially, and because they have the need, and because your security may be lax, they’ll take advantage of an opportune situation to take something.

    Compulsive theft – this is the person who is always looking for something to steal, and they have absolutely no conscience about it. They typically rationalize the theft in their own mind. They consider you to be the rich, fat cat, and feel that they are over worked and under paid, so stealing from you is justified.

    Employee theft probably exists to some extent within your operation, whether you are aware of it or not. You can most likely live with incidental theft, provided it doesn’t get out of control. Theft related to need and opportunity is, in reality, your fault. These people would probably not steal from you normally, but a lack of security procedures has created the temptation and means for them to do so. Compulsive theft must be discovered, stopped, and you must eliminate the person(s) responsible.

    Losing product due to theft:

    Your employees may have no desire or need for a sleeve of 12oz. paper cups, Java Jackets, or a roll of toilet paper… but they might like a frozen cake, gallon of chocolate sauce, 6-pack of beer, or a bottle of wine.

    There are some simple things you can do to greatly reduce the chance of being ripped-off. First, don’t allow your employees to store their jackets, backpacks, and purses near where you store products. This makes it incredibly simple for someone to slide something into their bag or jacket pocket when no one is watching. I always had my employees store their personal belongings in the cabinet under the cash register (where someone would always be watching), or in my office, under lock & and key.

    Second, keep the back door of your store locked with a key at all times (you or your supervisor being the only ones having a key). If customers regularly enter through your back door, this may not be an option. If your back door is an emergency fire exit (and it probably is), you’ll need to install an alarmed breaker-bar. The whole point is that you don’t want your employees to be able to flow in and out of the back door without you knowing about it. Carrying product out the back door to their car, a hiding place for later pick-up, or an awaiting friend, is one of the most common ways products will exit your store.

    Once you have made it more difficult to stash things in their personal belongings, or carry them out the back door, employees may resort to hiding items in the trashcan. Of course you will unlock the back door to let them take out the trash. If they have hidden something in the trashcan, a dumpster-diving expedition will certainly be planned for after-hours to recover their treasure.

    Periodic trashcan checks should eliminate this problem, or make it a far less appealing option to anyone considering this method to smuggle things out of your store. Buy a long handle 3-prong garden rake. When employees ask to take out the trash, accompany them, and have them hold the can up on the edge of the dumpster while you rake out the trashcan contents. What you are looking for are things that might have been hidden in the trash, but you can tell your employees that you are merely making sure that small wares aren’t being accidentally thrown away. During the 15-years I owned and managed restaurants, I discovered everything from six-packs of beer, bottles of wine, and packages of steaks hidden in the trash!

    Another situation that will create an ideal opportunity for employees to steal from you is having only one person working in your store. If your baker comes in each morning a hour before you or the next employee, or if one person is left to clean and lock-up the place at the end of the day, opportunities for theft abound. As the old saying goes: when the cat’s away…

    Always try to have at least two people in your store at all times. If there is not justification for having a second employee on the clock, then you will need to be that second person. If this requires you going from a 60-hour workweek to 80-hours, then this may not be a tolerable option. If this is the case, then at least invest a couple of hours more each day for a week or two to do some detective work.

    During those times of day when only one employee is working, park at the far end of the parking lot, or across the street, so that you will reduce the chance of being noticed by your employee. If they are familiar with your vehicle, use your spouse’s or friend’s vehicle for a few days. Watch carefully (with binoculars if necessary). I know this all sounds a little CSI – like, but better to rest-easy, feeling fairly assured that your employee isn’t carrying away your store when you’re not watching. If I had the time, I could tell you countless stories of my experiences in catching employees red handed, loading the trunks of their cars.

    If you suspect that theft of product might be occurring, but you’ve seen no direct evidence of it, then conducting a daily key item inventory may shed some light on the situation. Write down a list of 15 to 20 products that you think would be most appealing for someone to steal. In your coffee business, this might include items such as coffee, syrups and sauces, smoothie puree, biscotti, cookies, and desserts, sandwich meats & cheeses, and of course beer & wine (if you serve those from your operation). Then take an inventory of these items every day. Your employees don’t need to know what you are doing, and if they ask, simply tell them you are taking an inventory for ordering purposes.

    What you are looking for are anomalies in usage. For example, let’s say that from your daily inventories you assess that you use about half a gallon of chocolate sauce per day. Then, one day you notice you used 1 1/2 gallons of chocolate the previous day. This should send up a red flag! Why did you go through an extra gallon of chocolate? Were you significantly busier yesterday, or did you featuring several drink specials which contained chocolate sauce? A quick review of individual item sales from yesterday’s cash register report should provide you with the answer. If you average one ounce of chocolate per beverage, then using 1 1/2 gallons means you should have sold approximately 192 beverages containing chocolate (128 oz. per gal. x 1.5 = 192). If this was the case, no problem. But, if you discover that you only sold 64 beverages containing chocolate, then 128 oz. (or 1 gallon) is unaccounted for and missing! A good indication that it probably walked out the door. If this happens, keep track of who was working on the day of the shortage. If this happens continually, eventually you will discover that the same person or persons were working every time.

    Theft of money by employees:

    Hopefully, none of your employees will have the desire to steal products from you, but some will be tempted by the lure of cold, hard, cash. Everyone could use an extra $20 a day. Employees who steal money from you will definitely hurt your bottom line, and must be eliminated.

    The first way to reduce cash theft is to have a cash handling policy in place that will discourage theft. If multiple employees are using the cash register, and no one person is responsible, then I can almost guarantee that your cash drawer will keep coming up short on a regular basis. The fact that no one person can be held responsible for the shortages, will make grabbing a bill or two easy and appealing.

    Implement a policy that one, and only one person is responsible for the cash register for the entire shift. They should count the drawer at the beginning of their shift to verify that they are starting with the designated change bank. Then, they should be the only person to ring up sales and make change. Even you, the owner/manger, should keep your hands out of their cash drawer. Finally, at the end of their shift, they should set aside the amount they started with in the change drawer, and total all the remaining cash, checks, and charges, and balance against what was rung up on the register. If they started with the right amount of money in the cash drawer, rang everything up, took all the money, counted back all the change, and they end up short… who’s fault is it? It can only be theirs. By implementing this simple policy, I once took an operation that was coming up $100 a day ($3,000 a month) cash short, and reduced it to $3 a day, in just 30 days! That’s over a $2,900 bottom line improvement, (in case you didn’t do the math)!

    The other common method that a cashier might use to steal money from you is by using a method called, building a bank. This is the process of not ringing up items on the cash register, while still taking money from the customers, and then pocketing that money. Typically, they will obscure the view of the cash register display on the customer’s side with something like a flower, retail merchandise, or by turning the display so that it cannot be easily seen. Then, they will pretend to ring up an item, but will hit the no sale key instead, popping the drawer open so they can take the cash and make change, but in reality, they haven’t rung up anything. The other thing they might do when it is busy is to just not shut the drawer between transactions. They simply convey verbally the cost of items ordered by customers and take the cash, but once again, nothing has been rung up.

    A cash register that prints out the order on a remote receipt printer to the person who will be preparing the item, can eliminate this problem. Quite simply, if the item isn’t rung-up, it won’t print out. If your barista or cook won’t prepare anything without a receipt (and they shouldn’t!), it will force your cashier to ring everything up.

    If you observe that the cash register’s display has been blocked from the customer’s view, or there are an excessive number of no sale indications on your cash register’s detail tape, or notice that your cashier is not shutting the drawer between transactions, beware! While these may not be indisputable proof that your cashier is stealing from you, they should certainly heighten your vigilance to find out if something is going on.

    If your coffee business only warrants having one employee working at a time, perhaps because you own a cart, kiosk, or low volume drive-through operation, then how do you go about keeping your employee from building a bank and stealing from you? The best solution I’ve seen is to turn your customers in to watchdogs. Affix a sign to the front of your cash register, in plain sight of the customer, that reads: If you don’t receive a receipt with your order, it’s FREE! This will force your cashier to hand each customer a receipt for their purchase. If they are building a bank, this means they will have to hand the customer a receipt that says – NO SALE; something they probably won’t fell comfortable doing!

    The financial impact of theft of money can be extremely damaging, for example: Let’s say you have a cashier who is skimming off $20 a day by not ringing things up, and then pocketing the money. Not only did you loose the stolen $20, but the $7 of ingredients that were probably used to produce the ordered products; ($20 x 35% ingredient cost = $7.00). So in reality, you lost $27, and it will take an additional $41.54 in sales, to recover this loss; ($41.54 x 65% gross profit = $27). $27 a day lost to theft, X 21 days worked by the employee = $567 lost cash & product per month; $872 extra sales required to offset this loss. (Annual loss, $6,804; $10,468 in additional income required to offset loss.) You must stop theft of money!

    Theft of money management:

    If you have a manger running your operation for you, this can really create an opportunity for cash theft. Just about anyone who has ever run a food service operation (self included), probably felt that they were over-worked and under-paid. Some are tempted to grant themselves an unapproved raise. Your manger has the control key to the cash register, which means they have the ability to back off items that were sold. You would be wise to check your cash register detail tapes on a regular basis. If you see multiple items backed off in groups, or more worrisome yet, all backed off at the very end of the shift, beware!

    A good way to keep this from happening is to establish a policy that no over-rings are to be backed off of sales on the cash register with the management control key. Instead, when the cashier makes an over-ring, they should take the receipt, write over-ring on it, sign it, and put it in the cash drawer. At the end of the shift, the total of all over-rings should be manually backed off of the sales total indicated on the cash register report.

    Many years ago I had a manager that was stealing money from me in another creative way. This manager, who opened the store each day, would reset the cash register by Z-ing it out after the first half hour of business. He would then pocket the proceeds earned during that first half hour. Because additional sales were generated during the second half hour, the cash register hourly sales report would always show sales for the first hour of operation, thus eliminating any suspicion that something might be going on.

    It wasn’t until I was doing a routine audit of cash register Z tapes that I noticed something wasn’t right. When you run a Z report, which resets the cash register at the end of each day, a multi-digit number will usually be printed somewhere on that tape. The next time you Z the register, that number will advance by one digit. I noticed that even though the tapes were sequential in date, every other number was missing. This tipped me off that the register was being Z-ed twice a day! When I confronted my manager with the tapes, his look of panic spoke volumes.

    If you are doubting the honesty of any of your employees or managers, one way you can verify or eliminate your suspicion is by baiting the cash drawer. Slip an extra $20 bill in the drawer sometime during the day when they aren’t watching. If they don’t end up reporting at the end of their shift that they were $20 cash-over, I’ll do it a second time (just to make sure). If they don’t report it a second time, you should have no doubts that they are indeed, dishonest.

    NEVER accuse an employee or manger of stealing unless you catch them red-handed (actually stuffing money into their pockets). Even though the circumstantial evidence may be overwhelming, unless you actually catch them in the act, they are likely to deny your accusations, and will probably file a complaint against you with the department of labor! The brief moment of satisfaction you will gain from letting them know you are aware of what they’ve been doing, will be quickly overwhelmed by the legal predicament you will find yourself in. You will be far better off to not make accusations. Simply terminate their employment. In many states, you do not need to provide a reason as to why you are letting them go. When they ask for an explanation as to why you are firing them, simply say: I don’t need to give you a reason, I’m just letting you go, goodbye!

    Finally, don’t over look technology to help you with security. Surveillance cameras linked to a DVR (digital video recorder) can provide you with peace of mind, or evidence of theft. These systems have become very affordable, and many are easy to install. The value of these cameras go beyond having a video record of operations. The mere fact that employees understand that their activities are being video recorded, will usually discourage them from doing things that they might not think twice about, if no one was watching.

    I think it’s important to not be paranoid about employee theft. Certainly, you don’t want to be constantly obsessed with the suspicion that everyone is stealing from you. In reality, the majority of your employees are probably honest people. But, you would be wise to establish some simple safeguards, and maintain a watchful eye.

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    Source by Ed Arvidson

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  • Affiliate Marketer – The Win-Win Technique

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    Affiliate marketing has turned out to be just about the most efficient way to market on the web. It is usually among the most active for anybody with a web site in order to obtain profits on the internet. Affiliate marketing is an arrangement made by a product owner and a site owner. The site manager, permits the usage of the website for the advertising of the merchant’s goods by back-linking towards the merchant’s web-site. In return, the vendor or product owner compensates the internet marketer according to all product sales produced because of the internet marketer efforts. Whenever an individual follows the URL ((Uniform Resource Locator) on the internet marketer site and proceed to made a purchase, the affiliate marketer receives a percentage. The product owner pays off the affiliate as long as a person clicks the merchandise link and buys something.

    Affiliate programs are identified as a win-win scenario for both the vendor and also the affiliate because of the pay-for-performance structure. Both parties enjoy big benefits with this technique. There are numerous rewards for the merchant. It provides them with a larger market place to promote services or products. Through their marketing efforts, the affiliate marketer will provide the goods and services the ideal visibility that maybe could not be possible with the use of traditional promotion approaches. The more online websites a vendor has access to, the larger the exposure his products will have, which more than often converts into product sales. Internet affiliate marketing is the same as possessing an army of sales agents who can carry out promotion and may only get paid in the case a client buys.

    At the same time, because an affiliate marketer relationship can be a win-win scenario, the affiliate marketer also looks forward to lots of benefits. Foremost involving these is the simplest way to produce revenues. The affiliate marketer can gain using an advertisement or back-link to the vendor’s site, which potential customers will ideally press and ultimately make a purchase. When the target individual follows the offer within the affiliate’s website, is rerouted towards the vendor’s site and usually proceeds to purchase that specific product or service. The more recommendations are made, the far more possibilities of earnings for that internet marketer.

    Affiliate programs are an exceptional way to generate income while in your own home. You’ll find practically no initial expenses. The merchandise has already been created and verified through the vendor, and the only costs you have are the ones related to finding the customers and direct them in front of the offer. Internet programs are typically exempt of cost to sign up for, so affiliate marketers don’t need to be worried about start-up fees. There are millions of products you can consider. You’ll find affiliate marketing programs available for practically any merchandise offered in the web. Certainly, you can find a service or product out there that is definitely related to your site.

    Furthermore, there is no sales knowledge required. Most programs provide outstanding assistance with regards to supplying advertising material. The simplicity of online marketing enables you to be an internet marketer at the minimum cost as well as enjoy the most convenience. You may also be able to create a profitable affiliate marketing enterprise in the comfort and ease of your home. In internet affiliate marketing, your main duty is actually to seek out potential customers and direct them to your selected offers; there is no need to concern yourself with products on hand, quality or even delivery. These, together with customer support are the responsibilities of the product owner.

    Due to the possibilities on the world-wide-web, it is simple to find a large number of prospective buyers. You are able to accentuate your strategy by applying extra competitive and effective techniques including viral marketing and videos. By bringing in much more prospective buyers, you’ll realize a big increase in your possibility to generate income. Another advantage of an internet marketer is definitely the small monetary risk involved. When the item you happen to be promoting is just not creating wealth you’ll be able to dump it and select a different one. There aren’t any long-term binding agreements braiding you to products and solutions that are certainly not creating sufficient revenues.

    Consider the very best advantage of becoming an internet marketer as the unique chance to improve your revenues and the fact that you may earn profits even when you use internet affiliate marketing only as a part-time business. With your personal affiliate enterprise, you can generate easily some extra income, despite the reality that you need to apply hard work and made use of your thoughts to maximize your possible earnings. Without a doubt, affiliate marketing and advertising is among the most basic and most successful work at home opportunities on the internet today.

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    Source by Ruth Celeste Lee

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  • How Nootropics Make You A Better Entrepreneur

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    Just imagine a pill you can take to enhance your points of view, increase your memory, and make you more productive. In it sounds like an ultimate life hack, you’re not the only one.

    There are pills that guarantee that out there, yet how they work is a little complicated.

    These pills are known as nootropics or smart drugs.

    So what are nootropics?

    Nootropics are a class of brain power enhancing supplements that are utilized to enhance focus and help to boost memory. Nootropics are regularly used to increase capacity to focus, help people concentrate more and reduce anxiety.

    You will often observe Nootropics called as “smart drugs” as they are connected with increased intelligence, focus and motivation.

    Be they are not at all like brilliant medications which can frequently bring about negative reactions or side effects with long term use. Nootropics are safe to use and pose a low risk of any side effects if used properly.

    Numerous nootropics have similar systems of working by improving communication between neurons in your brain, adjusting neurotransmitter levels or by balancing brain cell health.

    They also improve metabolism of your neurons, support neuroplasticity, or even support the development of new neurons and neurotransmitters.

    How Nootropics work?

    There are various sorts of Nootropic supplements accessible. Also, there are distinctive classifications and “families” of Nootropics, for example, Racetams and Ampakines.

    Each of these particular supplements work in different ways and have different working mechanism. Given this, there is not one answer to the question “How Do Nootropics Work?” rather a wide range of answers.

    There are however some basic ways in which nootropics work and modulate the neutrons in your brain. One of them is listed below

    Together, the neurotransmitters and the receptors make up a “framework.” There are an immense huge number of these neuronal frameworks inside the mind.

    What a Nootropic supplement does, generally, is to explicitly target and increase the proficiency of those frameworks which result in enhanced cognitive abilities.

    How Nootropics will make you a better entrepreneur?

    The initial step for an entrepreneur is to investigate what they are doing battling against. For some (myself included) it is to enhance focus and effectiveness during the working hours was my primary objective.

    Diehard business people working 18-hour days require to last longer during the day and work normally when sleep deprived.

    This is where nootropic role come into play. Below are the benefits of nootropics that will help you to become a better entrepreneur.

    1. Increase concentration

    Before you consider enhancing your memory capacities, you should first increase your concentration. Nootropics can help with that, particularly in case you can’t concentrate on a particular work over a longer period of time. This is a noteworthy issue with entrepreneurs who encounter inconvenience in concentrating for longer hours of work.

    2. Enhances memory

    It is easy to read and comprehend a specific topic but the vast majority discover it somewhat troublesome to recover data from their memory. Nootropics have appeared to have beneficial outcome on a man’s memory.

    It enhances and repairs all parts of your memory capacities, including the working memory and recall. It additionally supports brain cell development and enhances the connections between the neurons. Aside from these advantages, they additionally repair the neuron, which thusly gives a help in comprehension of data information and recalling it.

    3. Improves brain health

    With busy schedule and poor diet, out brain takes a genuine bashing. Nootropics not only enhance your memory and information investigation but also improves the overall health of brain. They increases oxygen stream to the brain and maintains neurons and brain cells which keeps the brainwaves casual and more effective.

    4. Better mood

    The primary reason behind why many individuals can’t concentrate and focus at a specific task is foul mood. A few studies demonstrate that improper eating habits and sleeping habits can affect your mood. Nootropics can boost and stimulate mood enhancing neuroreceptors which makes your mood better and helps you to concentrate more.

    Conclusion

    Being an entrepreneur is not an easy job. You have to think outside the box that will make your business grow. Nootropics can help you to concentrate more and help you make your product awesome. If with a single nootropic you do not see significant results, you can combine different nootropics to see greater results. This is known as nootropic stacks.

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    Source by Ritika Singh

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