Thinking techniques for marketing strategists that need to develop profitable new product ideas for direct marketing and mail order retailers.
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Developing Profitable Product Concepts
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Women’s Intelligence
Women’s Intelligence
That it ought to nonetheless be needed, at this late stage within the senility of the human race to argue that ladies have a effective and fluent intelligence is unquestionably an eloquent proof of the faulty statement, incurable prejudice, and basic imbecility of their lords and masters. One finds only a few professors of the topic, even amongst admitted feminists, approaching the very fact as apparent; virtually all of them suppose it essential to convey up an enormous mass of proof to ascertain what must be an axiom. Even the Franco Englishman, W. L. George, probably the most sharp-witted of the school, wastes a complete guide up on the demonstration, after which, with an awesome air of uttering one thing new, provides it the humourless title of “The Intelligence of Women.” The intelligence of girls, forsooth! As effectively commit a laborious time to the sagacity of serpents, pickpockets, or Holy Church!
Women, in reality, will not be solely clever; they’ve virtually a monopoly of sure of the subtler and extra utile types of intelligence. The factor itself, certainly, is likely to be moderately described as a particular female character; there’s in it, in a couple of of its manifestations, a femaleness as palpable because the femaleness of cruelty, masochism or rouge. Men are robust. Men are courageous in bodily fight. Men have sentiment. Men are romantic, and love what they conceive to be advantage and sweetness. Men incline to religion, hope and charity. Men know learn how to sweat and endure. Men are amiable and fond. But in as far as they present the true fundamentals of intelligence—in as far as they reveal a capability for locating the kernel of everlasting verity within the husk of delusion and hallucination and a ardour for bringing it forth—to that extent, at the least, they’re female, and nonetheless nourished by the milk of their moms. “Human creatures,” says George, borrowing from Weininger, “are never entirely male or entirely female; there are no men, there are no women, but only sexual majorities.” Find me an clearly clever man, a person free from sentimentality and phantasm, a person exhausting to deceive, a person of the primary class, and I’ll present you a person with a large streak of lady in him. Bonaparte had it; Goethe had it; Schopenhauer had it; Bismarck and Lincoln had it; in Shakespeare, if the Freudians are to be believed, it amounted to downright homosexuality. The important traits and qualities of the male, the hallmarks of the unpolluted masculine, are on the identical time the hall-marks of the Schalskopf. The caveman is all muscle tissue and mush. Without a lady to rule him and suppose for him, he’s a really lamentable spectacle: a child with whiskers, a rabbit with the body of an aurochs, a feeble and preposterous caricature of God.
It can be a straightforward matter, certainly, to display that superior expertise in man is virtually at all times accompanied by this female flavour—that full masculinity and stupidity are sometimes indistinguishable. Lest I be misunderstood I hasten so as to add that I don’t imply to say that masculinity contributes nothing to the advanced of chemico-physiological reactions which produces what we name expertise; all I imply to say is that this advanced is inconceivable with out the female contribution that it’s a product of the interaction of the 2 components. In girls of genius we see the other image. They are generally distinctly mannish, and shave in addition to shine. Think of George Sand, Catherine the Great, Elizabeth of England, Rosa Bonheur, Teresa Carreo or Cosima Wagner. The fact is that neither intercourse, with out some fertilization by the complementary characters of the opposite, is able to the very best reaches of human endeavour. Man, with no saving contact of lady in him, is just too doltish, too naive and romantic, too simply deluded and lulled to sleep by his creativeness to be something above a cavalryman, a theologian or a financial institution director. And lady, with out some hint of that divine innocence which is masculine, is just too harshly the realist for these huge projections of the flamboyant which lie on the coronary heart of what we name genius. Here, as elsewhere within the universe, the very best results are obtained by a mingling of components. The wholly manly man lacks the wit needed to provide goal kind to his hovering and secret desires, and the wholly womanly lady is apt to be too cynical a creature to dream in any respect.
Extract from IN DEFENSE OF WOMEN by H. L. Mencken
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Covid-19: Govt aware of need to be agile
KUALA LUMPUR: The authorities is absolutely aware of the need to be agile and to reply swiftly to the Covid-19 menace within the nation, stated Finance Minister Tengku Datuk Seri Zafrul Tengku Abdul Aziz (pix).
“Many have asked me, does the government expect to see economic recovery this year? The answer to that is contingent on how well and quickly we can overcome the threat of Covid-19 in the country.
“All Malaysians must play their part and be united in responding to this fight. As mentioned by our Prime Minister, we are a nation at war with invisible forces,” he stated in a commentary on the 2020 Gross Domestic Product (GDP) Growth Forecast right this moment.
He stated the nation’s economic system is anticipated to get better to some extent in direction of the later half of the 12 months, and rebound in 2021.
“Yet, draw back dangers stay because the Covid-19 scenario is unprecedented and we need to anticipate the sudden,“ stated Tengku Zafrul.
Nevertheless, he famous that the nation has the capability and monetary house to meet future uncertainties.
He stated Bank Negara Malaysia (BNM) will make sure that the monetary system stays secure with deep liquidity and robust buffers.
“As it stands, the monetary system right this moment has RM121 billion in extra capital buffer, as in contrast to solely RM39 billion in the course of the international monetary disaster of 2008.
“On the capital market aspect, the Securities Commission and Bursa Malaysia will proceed to make sure that markets keep open, clear and orderly,“ he stated.
Meanwhile, Tengku Zafrul stated Prime Minister Tan Sri Muhyiddin Yassin is anticipated to announce additional help measures for Malaysian micro-businesses and small and medium-sized enterprises (SMEs) to assist them additional mitigate the consequences of the Covid-19 pandemic.
“This total week has seen shut engagements between the federal government and members of the enterprise group, significantly regarding micro-businesses and SMEs.
“We have collated and thought of all suggestions, and sure areas have been recognized for fine-tuning and enhancements,“ he added.
Tengku Zafrul stated the RM250 billion Prihatin Rakyat Economic Stimulus Package (Prihatin) introduced by the prime minister final week is anticipated to contribute an estimated 2.8% to the GDP this 12 months.
He added that Prihatin was formulated to tackle the opposed impression of Covid-19 on the nation, pushed by three goals — defending the individuals, supporting companies and strengthening the economic system. – Bernama
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5 Steps to the Most Influential Customer Communications: Create the Right Messaging First (Enhanced Rule 25 in “42 Rules of Product Marketing”)
Engaging your prospects with extra influential communications is a good way to improve the effectiveness of your advertising and gross sales efforts. This article exhibits you the way to outline and create the proper messaging, after which use it as a catalyst to interact prospects with the most influential content material and gross sales conversations, extra persistently, throughout extra contact factors.
This put up was first launched in “42 Rules of Product Marketing,” which was printed in March 2012. It?s full of nice recommendation from some of Silicon Valley?s finest thought leaders.
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WHO to continue support for Chagas disease programme that promotes patient self-care
The World Health Organization (WHO) and the Catalan Ministry of Health say they’ll collectively support the dissemination of a programme that gives support to sufferers affected by Chagas disease to handle their very own well being and promote self-care.
The Catalonian ‘Expert Patient Programme on Chagas disease’ includes interplay and sharing of knowledge amongst individuals affected by the disease and is performed by an knowledgeable patient. The programme is taken into account to have completed very properly because it was first initiated in 2017.
“Over the previous few years we now have seen exceptional improve in consciousness and confidence amongst sufferers to pursue medical care and follow-up with physicians” stated Dr Pedro Albajar Vinas, who’s accountable for WHO’s Chagas disease programme. “When sufferers discuss to each other there may be higher deal with general perceptions of well being, life-style, bettering shallowness, self-care and particular person satisfaction.”
The programme additionally encourages self-responsibility and features as a part of the Chronic Disease Prevention and Care Programme of the Government of Catalonia. It is predicated on three key approaches:
- support supplied by sufferers and observing professionals to these in power part of the disease;
- promote interplay in teams by 9 fastidiously deliberate periods;
- consider efficiency of previous periods by questionnaires earlier than a brand new session begins.
Many individuals who attended the programme over time say they might suggest it to household and associates because it vastly helps to enhance information about disease.
Initiators of the programme are assured that the methodology used, and classes discovered can type a part of a broader technique to push for complete care for a disease that continues to be largely uncared for. For instance, regardless of the efforts of the previous decade, the worldwide detection fee for Chagas disease is lower than 10%.
Through this settlement, WHO will present support in facilitating the interpretation of supplies and paperwork in languages utilized in its Member States in addition to help within the improvement of any mobile-based software if the necessity arises. The Government of Catalonia will print and distribute for advocacy functions.
To promote international advocacy for the disease, the World Health Assembly – WHO’s decision-making physique – in 2019 adopted a call to have a good time World Chagas Disease Day on 14 April.
The disease
Chagas disease was as soon as confined to rural areas of Latin American international locations the place the primary route of transmission is vectorial transmission.
But over the previous many years, the disease has been more and more reported in lots of international locations exterior Latin America primarily due to motion of populations and migration.
According to WHO estimates, round 6-7 million individuals are contaminated with Trypanosoma cruzi – the protozoan parasite that causes Chagas disease.
Vectorial transmission happens when people are available in contact with the faeces or urine of triatomine bugs (referred to as ‘kissing bugs’, amongst many different native names).
These bugs – the vectors that carry the parasites – reside within the wall or roof cracks of properties – the place they disguise in the course of the day and lively at evening after they feed on human blood. They often chew an uncovered space of pores and skin such because the face (therefore its widespread identify ‘kissing bug’).
Right after a chew, the bug defecates/urinates shut to the chew space. The parasites enter the physique when the particular person instinctively reacts to the chew and smears the bug faeces or urine into the chew, the eyes, the mouth, or into any pores and skin break.
The parasite may also be transmitted by:
- consumption of meals contaminated with T. cruzi by, for instance, contact with faeces or urine of contaminated triatomine bugs or marsupials (this type of transmission sometimes causes outbreaks with extra extreme morbidity and better mortality – infecting teams of individuals concurrently with extra frequent instances of extreme disease and better variety of deaths);
- blood or blood product transfusion from contaminated donors;
- passage from an contaminated mom to her new child throughout being pregnant or childbirth;
- some organ transplants utilizing organs from contaminated donors; and
- laboratory accidents.
There is not any vaccine in opposition to Chagas disease. Domiciliary vectorial management and transfusional management, along with congenital transmission, stay the simplest strategies of stopping transmission in Latin America.
Chagas disease was named after Carlos Ribeiro Justiniano Chagas, a Brazilian doctor and researcher who found the disease in 1909.
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Medical Product Alert N°2/2020
This Medical Product Alert relates to a confirmed falsified human immunodeficiency virus (HIV) in vitro diagnostic medical device (IVD) that has been identified circulating in Guyana and Kenya.
Through its Global Surveillance and Monitoring System (GSMS) for substandard/falsified medical products,
WHO was informed that at least 8,240 falsified rapid diagnostic tests to detect HIV-1/2 have been distributed in Guyana at end-user level. The product is Uni-Gold™ HIV and claims to be manufactured by
Trinity Biotech plc. Subsequent reports
revealed that the same falsified product is also circulating in Kenya.Uni-Gold™ HIV is a single-use rapid diagnostic test – an immunoassay for the qualitative detection of antibodies to HIV-1 and HIV-2 in serum, plasma and whole blood. Uni-Gold™ HIV is intended for use in point of care settings as an aid
in diagnosis of HIV-1 and HIV-2 infection.The WHO testing strategy recommends three HIV reactive test results to confirm an HIV-positive status in a
patient. The use of this falsified Uni-Gold™ HIV, subject of WHO medical product alert n°2 of 2020, is likely to lead to delayed diagnosis of HIV status.Table 1: Specific details of the falsified product Uni-Gold™ HIV, subject of WHO Medical Product Alert n°2 of 2020
Product Name
Uni-Gold™ HIV
Lot Number
HIV7120026
Expiry Date
5 DEC 2020
Stated manufacturer
Trinity Biotech
The packaging of this falsified HIV test kit is in English.
The genuine manufacturer (Trinity Biotech plc) has confirmed that:
- They did not manufacture the falsified product in Table 1.
- Genuine lot HIV7120026 was made by Trinity Biotech plc and expired in 2019.
- The expiry date is incorrect and does not correspond with their batch manufacturing records.
Photographs and advice to the public are available below.
Figure 1 – Falsified Uni-Gold™ HIV, lot number HIV7120026, displaying falsified expiry date
Figure 2 – Falsified Uni-Gold™ HIV, displaying labelling inconsistencies
Advice on action to be taken by end-users:
- Please check to see if any Uni-Gold™ HIV test kits in your facility have lot number HIV7120026.
- If you are in possession of these falsified test kits with lot number HIV7120026:
- Please do not use.
- Please immediately contact the organization that supplied you with the product (either your HIV testing programme, nongovernmental organization or local distributor).
- Please contact Trinity Biotech plc
Phone : +353 1 276 9800
E-mail : hiv@trinitybiotech.com
- Please contact your national health authorities
All medical products must be obtained from authentic and reliable sources. Their authenticity and condition should be carefully checked.
Advice on action to be taken by national health authorities:
WHO requests increased scrutiny within the supply chains of all countries, particularly at testing sites (health facilities, community-based), clinical laboratories, medical stores/warehouses, and at the facilities of relevant economic operators (agents,
authorized representatives, distributors, wholesalers, etc.).If these falsified test kits with lot number HIV7120026 are discovered, please do not use.
National health authorities are asked to immediately inform WHO, if these falsified products are discovered in their country using the WHO IVD complaint form.
If you have any information concerning the manufacture, distribution, or supply of this product, please contact rapidalert@who.int
WHO Global Surveillance and Monitoring System for Substandard and Falsified Medical Products
For further information, please visit our website: https://www.who.int/medicines/regulation/ssffc/en/
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7 Ways To Get Good Word Of Mouth
The most effective advertising a company can get is more difficult to achieve but much more effective and lasting than traditional media advertising. It is word of mouth advertising, and it is earned rather than purchased. It is your customers’ opinion of your product, which at times can be very vocal with praise or derision. Here are seven factors to consider for creating a good word of mouth for your company and its products…
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Promotional items – The Simplest Way to Drive Marketing Message/Brand
One of the very significant aspects of promoting and marketing business services is by creating brand awareness using promotional products. Product and promotion go together, where several ways and sources of promotion are advertising, marketing, media, magazine, etc. A good promotional product campaign involves organized efforts to make the product reach target customers, which ultimately helps to boost the product?s sales and brand value. General promo merchandise or cheap promotional gift items can provide a higher impact on targeting business sales. Before launching new products into the market, special events and shows can also be done for promotion. With advanced technology, it has become more compatible to promote your goods as custom promotional items that deliver great business recognition…
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The Value of Being “Second” — 3 Reasons Why Your Biz Might be Better Off Not Being First
There’s a lot of value around being first in your business. The first person to come up with a hot product or service tends to reap a huge amount of rewards in the process.
However, being first isn’t always all that and a bag of chips. In fact, there are times when being second to the party puts you in a better position than being first. Read on to learn the 3 reasons to celebrate being second.
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