Global Digital Store – Ebooks and Softwares

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  • 10 Characteristics of a Successful Entrepreneur

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    For many people, entrepreneurship has become the job choice of the 21st century. That's understandable given the challenges and rewards of building a successful business. If you are considering entrepreneurship, you should begin the process by understanding the mental, psychological and behavioral characteristics needed for success.

    1. Positive mental attitude . This is arguably the most important of all the characteristics. You will never be a successful entrepreneur without a positive attitude. The one thing you can be sure of is that you will experience difficult times. Your success or failure will be determined at these times. If you maintain your confidence, persevere and continue to stay positive, you will be successful. Conversely, if you allow doubt and uncertainty to prevail, you will probably fail.

    2. Enjoy being around people . Being a successful entrepreneur means you will continuously interact with a diverse array of people such as customers, potential customers, colleagues, competitors, suppliers, lawyers, accountants and coaches. It really helps if you enjoy being around these people.

    3. Excellent communication skills . Communication can be defined as the accurate exchange of information between two or more parties. This is important because you will have many conversations. You need to be able to accurately exchange information in a fast-moving world using a variety of communication methods (eg, interpersonal, electronic). Of particular importance is the ability to listen and truly understand where another person is coming from.

    4. Have a need to achieve . Successful entrepreneurs are achievement-oriented. They value accomplishment and the intrinsic rewards that go along with achieving difficult goals. It is a strong motivator for most business owners.

    5. Resourceful . Most new businesses have limited resources such as money, information and time. Successful entrepreneurs figure out how to get the most out of these resources. They are masters at stretching a dollar and making a few resources go a long way.

    6. Objective . It is not easy to be objective about your business because you are passionate about making it successful. However, you do need to be impartial and dispassionate when it comes to making business decisions because emotion, bias and sentiment can result in poor choices.

    7. Committed . Building a successful business requires an absolute commitment. It takes a lot of work and there will be times when you become discouraged. It is during these times that you must be steadfast, faithful and committed to your vision.

    8. Dependable . This should go without saying but I will say it anyway. There is a strong positive relationship between your perceived level of reliability and the success of your business. No matter what type of business you have, your customers expect you to be dependable.

    9. Proactive and not reactive . Successful entrepreneurs anticipate problems in advance and deal with them before they occur. If you simply react to problems and issues as they arise, you may get overwhelmed.

    10. Possess technical skills and knowledge . Every business requires unique technical skills and knowledge on part of the owner. You have to be good at what you do for your business to succeed. This often means getting additional education and training on an ongoing basis, sometimes for the purpose of obtaining specific credentials (eg, certifications, licenses).

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    Source by Tyrone Holmes

    Views: 0

  • 5 Rules For Successful Affiliate Marketing

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    Online entrepreneurs like affiliate marketing due to the fact that you can make money selling other people’s products or services. You don’t need to create a product. Or a sales page. You don’t need to deal with online payment programs or organize product delivery. The product owner does all of that.

    Your job, as an affiliate marketer, is to send prospective customers to an offer. You then get paid a commission each time somebody buys through your affiliate link.

    Take a note of these 5 rules for successful affiliate marketing.

    1. Only Promote Products That You Believe In

    It’s so much easier telling people about products or services that you truly love and believe in. If you just market any old product or service to make a quick sale, your audience will start to see through you. Any product you choose to promote as an affiliate marketer should offer a solution to a problem that your audience has. When you believe and trust in a product, your enthusiasm will show through and you’ll be able to explain the benefits so much better.

    2. Build Your Own Website

    You don’t actually need a website of your own to start affiliate marketing. You can direct your prospects directly to a product sales page. But, when you have your own website it helps to establish you as an authority in your niche. A person who is a recognized authority doesn’t necessarily have to be a product creator. Your website can offer product reviews, information about your niche and helpful strategies and advice for your target audience.

    3. Develop A List Of Prospects

    Leading on from the point above, your website can be used to build a list of prospects. When you have a prospect’s email address, it gives you the opportunity to send them emails about other related products or services at some future date. Your website can have an email capture form on the homepage. Remember to offer something of value, like a report or eBook, in return their email address.

    4. Learn How To Drive Traffic To Your Website

    You want to push and pull as much traffic to your website as possible. If you don’t have traffic, you won’t have any customers. You can buy website traffic in the form of advertisements or you can generate free traffic by way of your website content being picked up by the search engines. The best strategy for successful affiliate marketing is to use a mixture of both free and paid traffic methods.

    5. Provide Value

    Affiliate marketing is not all about selling. That’s the job of the sales page that your affiliate links lead your audience to. Think of it as ‘telling’ rather than ‘selling’. As people become to trust you and the information you provide they will be more inclined to buy the products that you recommend.

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    Source by Jon Allo

    Views: 0

  • Beginner’s Guide To Digital Marketing

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    This is a short and sweet guide to the various types of digital marketing that exist today. You can use any of these ideas in your marketing right now. If you don’t do one of these types of marketing, consider adding it to your strategy.

    Content Marketing

    In many ways, everything involved with digital marketing focuses on content marketing. This involves creating content that engages, informs, encourages and converts your audience into buying your products and or services.

    Search Engine Marketing

    This consists of using both paid and unpaid content marketing to get people to visit your website or landing pages. You can use search terms within the content, as well as create ads with search terms for paid marketing that focuses on search terms.

    Social Media Marketing

    This involves using your social media platforms to promote content to your audience by asking people to share, by sharing great content, and by promoting via ads the content you’re trying to share.

    Search Engine Optimization

    SEO involves using the information provided by the search engines to optimize every page on your website, on your social media platforms, and on email platforms, in such a way that the search engines find you and send your information to their audience.

    Email Marketing

    Really a part of content marketing, building an email list is a great way to market to your audience in a captive way. You get them on your list, then you can market to them more directly and personally the items you want them to buy and use.

    Affiliate Marketing

    This is a great way to get more backlinks to your online real estate. An affiliate will share your information to make sales and a commission from those sales. Create an amazing program with graphics and content, make it cut-and-paste easy for affiliates to promote you, and it will be successful.

    Relationship Marketing

    Today, building online communities is very important to help you build relationships with your audience in the digital age. The days of hiding behind your computer are over. You’ll need to have live events, webinars, and lots of discussions with your community to engage with them.

    Pay Per Click

    Most online businesses today need to pay for some marketing. The best type is PPC (pay per click). This means you only pay when someone clicks your information. That way, you have more of a chance to get them to your landing pages, content, and products. You can remarket to them once they come to your website too.

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    Source by Jon Allo

    Views: 0

  • How to Ignite the Fire of MLM Success by Giving Value

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    Prospects want to walk away feeling warm and cozy at the end of their visit. You can ignite the fire of MLM success by providing extreme value in all your content. This is another way to boost your business success and another way to define your business model. In another article, some business models were discussed, such include providing wants, luxuries, need, and solutions. In each one there is a value, but not all hold adding value to the same level as this model. You can use this mode to separate yourself from the crowd.

    Breaking away from the crowd the easy way…

    Everything that you create has value to some degree. In this model, the value must be clear and far reaching beyond measure. This means erasing the fluff and focusing on guided steps for your prospects. This means digging deep into your experience and pulling out all the pains and joys within your soul. When you write an article, it should stay focused on providing insightful advice or facts that helps the reader to go to the next level. You can do this in editorial articles as well, especially if you talk about your experience in each problem area. Keep the fluff to the minimal, but do talk about your struggles, but don’t dramatize the experience. You will not win an Oscar for drama in your marketing material.

    To break away from the crowd and lead a vibrant industry your answers cannot be canned, they must be applicable to a given solution, even if you must discuss the pros and cons of your solution. Give the reader a desire to make up their minds without confusing them with side notes. Provide value that is relevant to the subject matter and tie it to similar material on the topic if applicable. This is how you become an expert and break away from the crowd. Prospects will seek out your advice on the given niche.

    Review and Clarify your value in your content

    As time progresses and you develop your skills and learn new ones. You can go back and review your content and re edit it to bring out the value for your prospects. Some content will expire and have no use. Other content may need a little remodeling to add life to it. It does help to create a checklist to use to measure the success of the given piece. Here is a small list to help you. The first thing to add the value of the message, rate it between one and five. Five being the best and one lowest. Does the material have the right level of value? Is it too fluffy or to off topic, again rate this between one and five. Did I use the right tone? Rate this question as well. Is the information outdated or is it cutting edge? You can use these quick questions to help revamp your older material. Happy marketing.

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    Source by David L. Feinstein

    Views: 0

  • The Vacation Sales Cold Call Script

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    If you have been hunting around for a cold call script, take a look at this one. The destination vacation is a big money operation. People who make 1,000 calls per week generally find 100 interested prospects that turn into 50 paid customers using scripts like this one. Everyone tweaks a word here and there in scripts and this one is no different. Sit with your sales manager for approval on the wording and then try this script out on your next 100 calls and see if it makes a difference.

    “Hello, is __________ there?

    Hello, my name is _________, calling from _______________ How are you today? (Customer’s first name)

    I see that you filled out a survey form and expressed interest in a Hawaii vacation.

    Our company has just released our VIP Invitations for vacations to Hawaii and your name is on that list!

    I am calling to make sure you want to take advantage of this discounted Hawaii vacation offer. Mr/Ms_______________________what do you think?

    If you have pen and paper,I’ll give you all my information so you can start planning.

    Again, my name is ________ and this is through _____________________________.

    This Hawaii vacation package is for 4 days and 3 nights on Maui. Your airline will be _____________________________. You will be staying at the Hotel __________________ for 4 days and 3 nights. If you need other airline arrangements we are a full service travel agency and we would be happy to search for another airline fare.

    I know that we do not pay your personal expenses or any taxes and no service fees are paid. The last time I went, I believe I paid not more than $25.00 and I paid that at the hotel check-in.

    I only have 11 vacation packages to Hawaii and I do have other calls to make to lucky people. Are you ready to buy this great vacation today?

    The cost is $698.00 for two adults and must be taken within 6 months from today. As long as both of you are over 21 years of age, you are on your way to sunny Hawaii!

    Do you have your credit card ready or do you need to discuss this with someone before you buy?

    I’m only offering this one package today so you would need to buy today, but then again, take up to 6 months before you run off for a fabulous vacation!

    Oh no, Ma’am, there are no hidden fees or charges. But now that you mention it, there is one thing that I would ask you to do. Once you get home, would you drop me a line and tell me what was the most exciting, the most beautiful or the most fun about this Hawaii vacation?

    Yes, you can enclose a snap shot if you would like.

    If you are ready to buy right now, I’m ready to take your credit card and get you all set up.

    Yes, Ma’am, please read the numbers on your card.

    I’ll read that back to you.

    Now if you would verify your address I’ll get your things into the mail.

    Wonderful! Now write down my name and phone number so I can answer any questions for you.

    My Ticket Registrations department might give you a call to verify the spelling on your name or some other detail, I hope that is not a bother for you.

    Okay, we are all set.

    I will you enjoy that fabulous sun, sand and sea! Aloha!”

    Invest your time and words into a script that deliver what you want to convey as efficiently as possible. Use a mirror and practice doing phone sales to yourself until all the words are comfortable and you can smile the entire way through. A great telesales script is extremely valuable.

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    Source by Lee Anne Wonnacott

    Views: 0

  • Categories of Ethical Dilemmas in Business

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    First published in Exchange, the magazine of the Brigham Young University School of Business, the following twelve categories were developed to cover the root or cause of most ethical business dilemmas that one might encounter in their jobs. I have summarized them to keep them short and simple.

    1. Taking Things That Don’t Belong To You

    Everything from taking highlighters from the storage room, to sending personal mail through the mailroom, to downloading unauthorized games to play on your work computer fall into this category. A CFO of a major corporation took a cab from the airport to his home in the city. When he asked the cabbie for receipt, he was handed a full book of blank receipts. Apparently this dilemma of accurately reporting business expenses involves more than just one employee.

    2. Saying Things That You Know Are Not True

    When a car salesperson insists to a customer that a used car has not been in a previous accident, when it has, an ethical breach has occurred. When a clerk in a store assures a customer that a product has a money-back guarantee, when only trade-ins are allowed, another ethical violation occurred (and perhaps a violation of the law).

    3. Giving Or Allowing False Impressions

    There is an urban legend in which 2 CD’s were being sold on a TV infomercial that claimed that that all the hits of the 1980’s were on the CDs. The infomercial emphasized over and over again that all songs were performed by the original artists. When they received the CDs, upon closer inspection, they found that all songs had been covered by a band called The Original Artists. While technically true, the impression given by the infomercial was false.

    4. Buying Influence or Engaging in Conflict of Interest

    When a company awards a construction contract to an organization owned by the brother of the attorney general, or when a county committee who is charged with choosing a new road construction company is traveling around the state looking at roads at the expense of one of the bidders, a conflict of interest arises which might affect the results of that choice.

    5. Hiding or Divulging Information

    Failing to divulge information from the results of a study on the safety of a new product, or choosing to take your companies proprietary product information to a new job are examples that fall into this category.

    6. Taking Unfair Advantage

    Have you ever wondered why there seem to be so many product safety rules and procedures? It is primarily the result of laws passed by government institutions to protect the consumer from companies that previously took unfair advantage of them because of their lack of knowledge or through complex contractual obligations.

    7. Committing Acts of Personal Decadence

    Over time, it has become increasing clear that the acts of employees outside of work can have a negative effect on a businesses image. This is one of the primary reasons companies are minimizing social interactions or events, outside of the office, so that drug or alcohol related events can not be tracked back to the company.

    8. Perpetuating Interpersonal Abuse

    At the heart of this category of ethical misbehavior is the abuse of employees through sexual harassment, verbal lashing, or public humiliation by a company leader.

    9. Permitting Organizational Abuse

    When an organization chooses to operate in another country, it sometimes butts up against social culture in which child labor, demeaning work environments or excessive hours are required. It is at this point that the leaders of the company have a choice…whether to perpetuate that abuse or alleviate it.

    10. Violating Rules

    In some cases, people or organizations violate rules to expedite a process or decision. In many of these cases, the results would have been the same regardless, but by violating the rules or required procedures for that outcome, they can potentially scar the reputation of the organization they work for.

    11. Condoning Unethical Actions

    Suppose you are at work one day and you notice that a colleague of yours is using petty cash for personal purchases and fail to report it. Perhaps you know that a new product in development has safety issues, but you don’t speak out. In these examples, failing to do right creates a wrong.

    12. Balancing Ethical Dilemmas

    What about a situation that would be considered neither right, nor wrong? What should be done here? Should Google or Microsoft do business in China when human rights violations are committed daily? Sometimes an organization must balance the need to do business with any ethical dilemmas that might arise from doing business.

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    Source by John Bascom

    Views: 0

  • Benefits of a Virtual Top Doctor Consultant

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    Looking for the best doctor to suite your medical needs can be a problem, especially if you don’t have time and you need to research the doctor’s credentials. Whether you’re in urgent need of help, or just need a second opinion, I will show you how to access all the information you need – through the Internet’s Virtual Top Doctor Consultant.

    Information on Doctors’ Credentials

    Many organizations house comprehensive credentials, such as licensure, status and so forth. These organizations include:

    • American Board of Medical Specialists
    • American Medical Association
    • Federation of State Medical Boards
    • Your local State Medical Board
    • Public Citizen Questionable Doctors
    • Medical Societies

    Then you have other establishments which gather up this information in their own logistical format and provide this information to consumers. Most companies provide information about doctors who have had disciplinary action taken against them. And most consumers want to know whether their doctor has had disciplinary action taken against them. At the same time, most doctors – even the best ones – are sued at one point or other during their careers. It’s important to recognize that just because a doctor has been sued (or not) does not mean he/she is incompetent, and that very often he or she is innocent of the alleged malpractice.

    What is a Virtual Top Doctor Consultant

    As you probably know by now, there are literally hundreds of different types of consultants.

    We all want the best health care possible, so why don’t we shop around for a doctor like we do for a house or car? Over the past few years, through our own surveys and methodologies, MDNationwide has designed the first top doctor searchable database, which enables YOU to find the best doctor(s) in America without ever talking to anyone.

    Virtual Top Doctor Consultant researches thousands of MDs through an extensive process, which reviews:

    • How many years the doctor has been in service (over five years).
    • Whether the doctor is board-certified.
    • Whether disciplinary action has been taken.
    • The extent of the doctors’ Internship, Residency, and Fellowship training
    • Peer and patient recognition
    • Their community involvement
    • Experience with type of surgical procedure
    • Contacting medical societies
    • Contacting hospitals

    Because YOU come first

    • For peace of mind YOU know these MDs rank amongst the highest in the US
    • We focus only on helping YOU find the best doctors through our extensive research
    • YOUR Health is in good hands virtual top doctor consultant
    • YOU have a team of professional consultants who care about YOU, not just your money.
    • No, we are not doctors, we are experts in researching and recognizing the BEST MDs.
    • Doctors don’t pay us, Health Insurance companies don’t pay us.
    • We work for YOU; without YOU ours services would not exist.

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    Source by Hugo Gallegos

    Views: 0

  • How to Make Money As a Reflexologist

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    Being a reflexologist is one of the top five career choices in the field of holistic health. The trend shows that more and more people are turning toward holistic practices to enhance traditional medical therapies. Being a reflexologist also allows the practitioner to create a flexible schedule in many circumstances.

    If you have thought about a career in reflexology, it is time to start getting more information. The first thing you should do is contact the local reflexology association in your area. One such website is for the American Reflexology Certification Board. Although, certification is not required in the United States, for professional reasons, you should be certified if it is available.

    At the website, you will want to find answers to several things. You can look for schools certified to teach reflexology, licensing and certification requirements, and any other information you think would be helpful to you.

    Going to school to become a reflexologist is a requirement in most places, even if you don’t need to be licensed or certified after graduating. Classes range in duration from six months to one year or more. The class usually is at least 100 hours in classroom time and at least 300 hours practical time. Depending on your location, requirements may vary.

    You should look for a reflexologist program that focuses on more than the feet and hands. Look for a school that discusses health, nutrition, biology, chemistry, physiology, anatomy, ethics and professionalism. Finding a school that also explains the business side of being a reflexologist is a plus.

    You may want to consider a school that also offers a massage therapist program. Even if you don’t do it now, becoming a massage therapist can add to your income potential and increase your marketability. You may decide to wait to take these classes later, since they are more intense and licensing is a requirement in many areas.

    As a reflexologist, you will be working with a client’s feet and hands for 45 minutes to one hour in a normal session. You should be able to talk with the client before, during and after the session. It is your job as a reflexologist to calm and relax the client while being a good listener.

    Once you are in the final stages of the reflexologist program, you should start working on marketing your services. From your practical experience, you may have a small client base, but you need a large client base that will continue to grow. You should decide if you want to go to your clients or have them come to you. If they come to you, consider renting space or partnering with a chiropractor, doctor’s office, podiatrist, or holistic health center.

    You may also want to check local gyms and spas as well. They may allow you to offer your reflexologist services through the business or they may hire you full time. It is just a matter of going to these different places and selling yourself and your services.

    If you decide to go to your clients, you will want to partner with doctors, holistic practitioners, chiropractors, and gyms. They may refer clients to you to enhance the therapies their patients are currently receiving.

    Once you know how you are going to work, you need to decide on the cost of your reflexology services. Some places will dictate the fees you can charge, and others will not. You will need to contact local reflexologists, and ask them about the services they offer and fees associated with the services. This information will give you a basis to work from when developing your own pricing system.

    You should check reflexologist web sites routinely and subscribe to industry magazines. This will keep you up on new trends, tips, and techniques in reflexology. You may also look at continuing education class at your local community college.

    Since you may with working with clients in a medical setting, the client may think you are a medical doctor. If this should happened, just gently remind the patient that you are not a doctor, but a trained, certified (when applicable), professional reflexologist.

    The only other real problem you could face would be if you feel the client is unclean or the client’s feet and/or hands have sores, fungus or other diseases. Never feel that you have to accept everyone who contacts you as a client. You need to protect the clients you already have, and that may mean refusing service to others. Let them know they have a problem and should seek medical attention. Tell them to return to you when the problem has been corrected and then you will take them as a client.

    If you are still interested in becoming a reflexologist, contact the local reflexology association, get more information, and get started.

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    Source by Randy Wilson

    Views: 0

  • Mindset: A Summary

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    Dr. Carol S. Dweck was challenged by her student to write a book on the results of years of their research study. Dr. Carol S. Dweck rose to the occasion and has written this book, “Mindset: The New Psychology of Success, and How we can Learn to Fulfill Our Potential” in the hope that it will help the ordinary human being understand that life is what you make it and not what was dealt to you at birth. She has written in simple language giving examples of ordinary real people like herself and her students, artists like Picasso, sportsmen like Michael Jordan, the basketball player and John McEnroe the tennis player, Marina Semyonova the great Russian dance instructor and CEOs of different companies to name a few. In the third paragraph of her introduction she writes, “… you’ll learn how a simple belief about yourself… guides a large part of your life… In fact it permeates every part of your life… ” Thus she draws the reader into the book, making the reader one of her real life examples as the reader finds himself or herself in these examples.

    Dr. Dweck introduces the two types of mindsets, the fixed mindset and the growth mindset in the first section of the book. She writes how she learned from ten year old kids that failure could be turned into a gift if you had the right mindset. By giving them hard puzzles to work on, the kids cultivated their intellectual skills through effort and did not give up. These kids became her role models in her pursuit of whether human qualities are things that can be cultivated or are things curved in stone. Each person has a unique genetic endowment but experience, training, and personal effort take them the rest of the way.

    Dr. Dweck’s twenty years of research has shown that the view you adopt for yourself profoundly affects the way you lead your life. She writes that, if you believe that your qualities and traits are curved in stone and cannot be changed then you have a fixed mindset. And if you believe that cherished qualities and traits can be developed and cultivated then you have a growth mindset.

    Fixed mindset people believe that an individual’s intelligence, quality and traits are a fixed quantity which cannot be increased. If they are doing well in school then they are smarter than the others who are not doing well. If they do well in sports then they have talent dealt them at birth. They spend time to prove that they are better in the qualities dealt to them just to prove they were dealt a healthy dose and that they are not deficient. If something doesn’t work for fixed mindset people they always blame it on something else.

    Growth mindset people work hard to do better always. They do not sit back and see their accomplishments as the final goal. In their minds there is always room for improvement. They have no time to sit and see themselves as the best or better than others. They have no time to sit and think that they have a special talent. They are busy thinking of how they can make it better and what changes they can make if something expected did not go right. To them if something doesn’t go right it’s not failure it is a challenge to find out ways to make it happen.

    In the second section of the book, Dr.Dweck, takes us through her research journey of fixed mindset and a journey of growth mindset through several sets of eyes. Showing how these two mindsets make or break people in their daily lives. In individual sports she gives an example of John McEnroe fixed mindset in tennis. He was a brilliant player who believed on talent not effort and working hard. When he didn’t win he blamed it on something else. Like when he blamed the system for not liking the game any more. He would not take responsibility. Micheal Jordan on the other hand has a growth mindset. If he missed a goal he would go and practice for several hours trying to figure out why he missed it In team sport the author gives an example of Couch John Wooden who was tactically and strategically average but went on to win ten national championships. Coach Wooden a growth mindset, tells us he was good at getting players to fill roles as part of a team. He cared about the feelings of the players. Fixed mindset like Coach Bobby Knight picked players for talent. He was an excellent coach but used the dictator approach to win. The winning were short lived and broke individuals’ characters in the process.

    In corporate companies the author uses General Electric CEO, Jack Welch, as the fixed mindset who managed to humble himself to a growth mindset and as he grew in his mindset the company grew at the same time. Lee Iacocca whose fixed mind set is good to bring the company up to the top in a hurry but then you need to get rid of him before he breaks it. Ford motor company did just that and Lee Iacocca was not happy. Fixed mindsets leaders are more concerned with being heroes and put their ego before the welfare of the company. The author gives example of Enron as a company that broke in the hands fixed mindset high echelon smart people. Enron employed smart people with talent and paid the maximum price of closing the company. Enron is a good example of groupthink where executives get carried away with their brilliance and superiority and make catastrophic decisions.

    In love, these two mindsets can make or break a relationship. In her research, Dr. Dweck, found out that fixed mindsets feel judged and labeled by rejection in a break up. They also chose revenge as a means to get at the person who hurt them. Growth mindsets chose to forgive, learn from it and move on. The author gives Hilary Clinton as an example who forgave her husband and went to canceling in order to save her relationship. Time and effort is needed to cultivate the emotional skills that are needed to keep a relationship.

    Dr. Dweck, ends this third section with the influence that parents’, teachers’ and coaches’ mindsets have on children that are under their care. In her research she found out that children interpret the caregivers words of support and encouragement in a fixed mindset approach. This sets them up for failure. For example, “… You learned that so quickly! You are so smart… ” is interpreted as “… If I don’t learn something quickly, I’m not smart… ” She explains that parents, teachers and coaches should refrain from giving praise that judges their intelligence or talent but praise them for the work that they put in. She goes on to say parents, teachers, and coaches need to give equal time and attention to the children regardless of their initial skills. The children will in turn give all and blossom. The author points out, “… As parents, teachers, and coaches we are entrusted with peoples’ lives. They are our responsibility and our legacy… “

    In the fourth section of the book, Dr. Dweck, embarks on the most gratifying part of her work, watching people change. People are not conscious or aware of their beliefs. Dr Aaron Beck, a psychiatrist, discovered that he could teach them how to work with and change these beliefs. And cognitive therapy, one of the most effective therapies ever developed, was born. Dr Dweck, used workshops to probe the way people of fixed mindsets dealt with information they were receiving. She found that they put a strong evaluation on each piece of information. Something good led to a very strong positive label and something bad led to a very strong negative label. People with growth mindset are also constantly monitoring what’s going on, but their internal monologue is not about judging themselves or others. They are sensitive to positive and negative information, but they are attuned to it’s implications for learning and constructive action. Dr. Dweck also had workshop for students. The workshops require a large staff to deliver the material. So the workshop material was put on interactive computer modules. The teachers guide their classes through the modules, and called it Braintology. These mindset workshops put students in charge of their brain.

    It is interesting to note how a simple characteristic like a mindset affects decision making in a wide spectrum of the population. A student in kindergarten, a CEO in billion dollar company, a surgeon at work in a hospital, a sportsman at practice and on the court, a chef at a high end hotel, selection of dance students and a sport team. College students drop classes or drop out of school due to having a fixed mindset. A growth mindset helps you learn to deal with anger, and deal with stereotypes in racial and gender discrimination. It’s quite fascinating.

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    Source by Nancy Maina

    Views: 0

  • The Importance of Excellent Customer Service

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    Having excellent customer service is vital for the success of any business. The level of satisfaction of a customer reflects the services he or she received, which also stands for the grade of the business.

    A disenchanted customer does not necessarily mean the business or the services received are a failure. The business may not have done something to make their customers fume at them, but something related to the business or service made that person mad.

    So to make things easier for businesses, companies are willing to extend a helping hand by teaching excellent customer service. They have personnel who can teach your organization how to be the best in all of their tasks.

    A happy customer will always come back to your organization, which helps a lot in promoting your line of business to others. People often look for good treatment over good service.

    Some people want their emotions in check, which businesses should consider highly since customers deserve to get their money’s worth. According to online website Forbes, “Words alone are very powerful and they a big influence what your employees and customers think. If you don’t set both of these groups’ expectations up front, your company will never be able to excel in customer service”.

    Encouraging feedback within your organization is also a good call to make because not only do you foster openness, you also make others believe that you are there for their best interests. The article added that mistakes should be admitted. “Once you admit it, the customer will be happier”.

    Following what the customer wants and needs while looking out for what’s best for your company ensures success on different levels. For one, excellent customer service is just beyond the horizon. It seems so hard to pull off but in reality, all you need to do is call experts for the job.

    Even big corporations need someone to teach them the ropes in handling people. That’s why experts are invited to give talks to even big bosses who may need a refresher. Since times change, the wants and needs of customers have also changed.

    Have someone teach you people handling. Having a good customer relationship is where all good things stem from. Whether it’s an online or offline business, with or without direct physical contact between client and service provider, experts can provide you with all the information in providing expert and excellent customer service.

    They know that times are changing pretty fast and can make sure that things will positively in place for you. The world is growing and so are their needs and wants. They have to be addressed so they have something to look forward to whenever they come back to avail a business’ services.

    The right step is always the next. No matter how complicated things may be, the customer is always right. To facilitate them more, to be tagged as an organization that practices excellent customer service all the time, the proper organization should be hired for the job.

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    Source by Rhonadale Florentino

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