Global Digital Store – Ebooks and Softwares

Tag: Information

  • How to Protect Your Business From a Cyber Attack

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    What is your chief worry when it comes to business?

    Ask any business owner and it is VERY likely that you will get the same response: cyber attacks!

    Cyber attacks consistently remain the primary concern of most company owners.

    And there is good reason for that.

    Contemporary research concluded that in 2018 there were triple the amount of medical industry computer data breaches in the medical industry than the previous year, with more than 15 million medical records exposed!

    An independent 2019 inquiry led researchers to these findings: there were 1,200-plus data breaches leaving 440 million personal data exposed!

    But of all the studies, this conclusion resonates loudest among the average business owner. Fifty-eight percent of the total amount of 2018 cyber attacks were aimed at small business corporations. Swallow that statistic along with another one: data breach recovery expenses averaged about $385,000. all Perhaps most noteworthy is the same year’s Data Breach Investigations Report conducted by Verizon: 58 percent of all cyber attacks were directed towards small business, with recovery costs at an average of close to $385,000.

    What can a company – large, small or medium-sized – do to shield itself from becoming the target of a cyber attack? Aside from technical and learned safety tactics, a related insurance policy can be the catalyst of assistance to climb out of the mess created by hackers – with the coverage paying for associated losses.

    Here are just a couple of associated claims examples that prove the point.

    Two Data Breach Insurance Claim Scenarios

    Ransomware Coverage

    An employee working in one of the departments of a global agency accidentally opened an email that exposed the business computer system to a virus, possibly impacting up to six hundred and sixty servers all around the world.

    The agency chartered a global IT forensics enterprise to deal with the misfortune. This included getting the ransom amount that the hacker demanded, negotiating with the criminals and completing a forensic investigation.

    After the IT forensics team got the hackers to go down from the first ransom demand of $540,0000 to $450,000, insurance coverage stepped in, paying the ransom, allowing the decrypting to move forward.

    Negligence Coverage:

    A patient was livid when she discovered a nurse employed at the doctor’s practice where she had been treated exposed her medical records. She accused the nurse of passing on her private medical records as well as her personal data to other people. Adding insult to injury, said the patient, was that the nurse altered the records to include false information meant to humiliate her.

    The doctor’s office issued a statement that there is a standing policy of not allowing access and disclosure of patient information. Nonetheless, the nurse had crossed the lines of professional creed set down by the medical practice.

    The matter was resolved by a 5 digit out-of-court settlement which the insurance company covered.

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    Source by M Wyzanski

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  • The Best eCommerce Practices for a Seamless Customer Experience

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    In this generation of online shopping, none of the businesses can thrive without an outright eCommerce site. Further, websites became an integral part of digital marketing strategy and hence improving a dynamic, appealing and user-friendly website is essential. From visual elements to UI / UX elements, everything matters! They should be able to lure customers and offer them a top-notch experience of shopping.

    So, here's a quick guide for the budding eCommerce entrepreneurs to start off their stores like a pro and let every single visitor has an exceptional experience. The points discussed below also explain how every minute element of an eCommerce site has a direct impact on the perceptions and interests of the visitors.

    Homepage must be engaging enough for the customers

    You hardly have 4-5 seconds to capture the attention of the visitors and the first thing they see is the home page. Within those fraction of the time, you need to show them what you have and how amazing your brand is. Make it approachable with a clean layout, uncluttered elements, and bold colors. Put all the promo offers, deals and discounts on the homepage only with tempting banners / sliders to captivate the attention visitors.

    Smooth navigation to persuade customers to explore

    The navigation and its related elements have to be pretty intuitive and easy to use because that enable the customers to explore more of the other pages on the site. The basic behind such effortless navigation is clarity of elements. That means menu, search box, categories, sub-categories, call-to-action, all should be organized well and redirect customers to the page they were seeking for.

    Businesslike content presentation is essential

    Users don't just view your website for the products but also read what's written to know the brand and for other snippets of information on products you offer. However, flowery language, long sentences and tough words are never that catchy to visitors! So, put all your information, headlines, offers and sales announcements in simplest words and in separate blocks to avoid cluttering.

    Responsive search tools are a must

    Make your search effective and responsive with filters, keywords corrections and suggestions. Customers are impatient beings! If they do not get the exact things they were looking for, they will just leave. These options will help them find the exact items they have in their mind by typing the keywords. Filters enable them to search for products according to features, colors, size and other specialties.

    Clear Call-to-Action and simplified checkout

    To redirect customers to the checkout page without any hassles you need to place clear call-to-action on the product pages. Further, to assure that none of your customers leaves because you have a lengthier checkout process, then make it short with fewer fields.

    At the end of the day, your website is for selling not just for capturing the attention of visitors. So, if there's enough traffic driving from the search engines to your website, leaves no chance to turn to their paying customers with these proven practices.

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    Source by Rob Stephen

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  • How Do You Get Approved As An Affiliate Marketer?

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    Affiliate marketing is an online business model where you promote and sell products and services that have been created by another business. Sometimes, before you can start to promote a high quality product or service you may need to get your website approved by the affiliate company.

    In some instances a company will not expect its affiliates to have a blog or website. This is generally the case with smaller companies.

    Having said that, you will have to show an affiliate network where you are going to be promoting their products and services. This means it’s a good idea to prepare your website accordingly before you submit an affiliate marketing agreement.

    What Are The Terms Of Service?

    The first thing you need to understand are the terms of service the affiliate company wants you to follow.

    In some cases, especially with large companies, the Terms of Service (TOS) are extensive and detailed and can take days to read. They are often changing frequently, and it’s your job to stay up-to-date on any new changes that are made.

    You’re Not The Only Affiliate

    There are hundreds if not thousands of people just like you applying as an affiliate every week and every month. When an affiliate manager from a company takes time to send you a response to your application, read that information carefully and respond as quickly as possible.

    This shows the company you are serious about representing their products. Also, look at the name of the affiliate manager who contacted you. When you respond, address communications to that person, by name. This adds a personal touch that a lot of affiliate marketing applicants won’t take the time to perform.

    Have A Marketing Plan

    Approval also comes quicker when you have a solid marketing plan. If you can show an affiliate company that you have a plan of action for promoting their products for now and in into the future, they will be impressed.

    You should also be prepared to invest your time and money for the promotion of an affiliate company’s products. Be honest, and tell your affiliate manager or company contact exactly how much time and money you are willing to spend to promote their products.

    Ask Questions

    Last but not least, ask a lot of questions. If possible, make a telephone contact. Ask your affiliate manager exactly what you need to do to show them that you are serious about a long-term relationship that is profitable for both parties. Use this and the rest of the tips just mentioned, and your approval to an affiliate company is virtually guaranteed.

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    Source by Jon Allo

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  • The Age of The Information Entrepreneur

    The Age of The Information Entrepreneur

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    This has been changing rapidly, and now, an increasing number of entrepreneurs are starting to use e-books as a method of catapulting themselves into the limelight, using the option to become influencers, and gain a following through sharing of information. The ones who are quite savvy about how they do this, loop the system back and use their e-books as part of a sales funnel, whether it’s apparent or not.

    It used to be the case that the task of writing a book was tantamount to embarking on a long and arduous journey, that required long periods of time, great planning and dedication, an agent, the approval and acceptance of a publishing house, and more. This is no longer the case… Anyone who has wanted to write, can… and you can get your book published and ready to sell in less than 48 hours after it’s written. And no, it doesn’t take a great level of skill or any secret or specialised knowledge… I’ve done it, and have helped others do the same just by following a few simple steps, and using more simple steps have gotten books to #1 ranking spots – for some of them, without even a review to reassure buyers, (though I wouldn’t recommend this). So, if it’s that easy, why isn’t everyone doing it, and why aren’t all entrepreneurs who have published online have booming businesses?

    Well, in the answer lies what’s key… it’s not enough to simply write, what’s important is that you write content that others will find useful, and want to read, and more than that, essential for success is using that content in the right way. Let me expand…

    1) Whatever your entrepreneurial niche, learn what it is that people want to know more about.

    2) Write about this, keep it clear and simple… often short guides will get you further than long, complicated books.

    3) Publishing is easy, get your books on Amazon.

    4) Consider discounts and freebies… remember, it’s about exposure, publicity, and looping people back to you!

    5) Build up a database of everywhere you can promote your books. Take the time to research the social media groups, blogs etc. Ensure that they’re appropriate to your niche.

    6) Take the time to promote your discounts and freebies, and be honest and genuine about what your book delivers, and why people should get it.

    7) In your books, direct people to your website, subscriptions, other books etc.

    8) Always OFFER QUALITY & VALUE, and when you are looping people back to you, it should be to offer more value. Don’t use your books as a hook, only to steer people to an offer that isn’t worth the money or time they part with in exchange for it.

    9) The more quality and value you offer, the more repeat customers you’ll gather.

    10) Include snippets and tasters of your content on social media, blogs, forums etc.

    11) Repeat… remember, if you are choosing to be an influencer through information, you have to keep at it.

    And that’s it, in a nutshell! It is an era when anyone can be an author, so use your knowledge to your advantage!

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    Source by Noleen Mariappen

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