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Tag: Coaching

  • In the Know: Health and Wellness Website Legalities

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    When Health Consulting Businesses are Legally Responsible

    One thing the internet is infamous for is being a source of advice for our health and well-being.

    It doesn’t matter where we turn there is someone with a website telling us what to do to lose weight, slow down ageing or treat our illnesses.

    We all do it. We aren’t feeling well so we type our symptoms into “Dr. Google” and voila, thousands of results telling us we have everything from a common cold to 6 months to live. We then take our results in hand to our doctor and tell him what we have.

    Sadly, professionals in the health care industry, doctors, therapists, dieticians and nutritionists all have an everyday fight with misinformation that is provided on the internet.

    If you are a blogger and have some experience with health-related issues, you may want to share this information with the world.

    Or, you may be a professional with some education on certain health-related subjects and want to use that information to boost your business online.

    Either way, you have to be very careful to follow the rules when it comes to providing health and wellness website information and advice to the masses.

    Legal Responsibilities for Providing Health-Related Advice

    So what are the legal issues for health consulting and coaching businesses when providing health-related information on a website?

    There have been more than a few lawsuits in past years that have stemmed from sharing of health and diet advice with others on the internet.

    In a recent lawsuit in North Carolina, a blogger changed his life and had experience with managing his Type 1 diabetes through use of the Paleo diet. He blogged about his efforts and when successful, he took his blogging a step further and began to share his meal plans and exercise regimens.

    Eventually, he began providing one on one sessions to advise his readers in the ways of his experience for a fee.

    In North Carolina, there is a misdemeanor law that makes it unlawful to practice dietetics or nutrition without a license. This blogger was charged with breaking this law and North Carolina Board of Dietetics/Nutrition is now threatening him with prison.

    Research All Governing Bodies’ Rules & Regulations

    When providing health and wellness information online, you must ensure you are following all the rules.

    Each governing body has separate rules on what information you can and cannot advise the public with regarding their health.

    Canada and the United States both have specific federal laws and then each province and state also have their own separate laws.

    If you are going to provide information, then you must look up those laws according to where you live and where you are doing business from. And to take it even a step further, you then you have to consider the audience you are targeting.

    A good guideline to follow if you are providing information on your health-related website is to ask yourself, are you being specific to a particular personal health situation. The blogger in the North Carolina lawsuit was doing OK with providing his personal experiences with the Paleo diet.

    His suggestions for exercise regimens or providing his personal diet plans on his health and nutrition website may even have been OK with the law but as soon as he started consulting one-on-one with individuals and providing advice, he was beyond sharing his personal experience and fell into the realm of providing medical expertise in an area where he was not legally certified to engage in.

    Remember, giving your opinion about a health-related subject or telling about your specific experience is one thing but if you are claiming to be an expert in anything on your health and nutrition website, you could be held accountable by the boards who are responsible for governing the public education on the subject and run into legal issues.

    You must not in any way claim or pose as something you are not if you are going to provide reliable health information.

    If you are handing out health or wellness advice you need to be very clear about what your education and expertise are and also be very careful of the legal issues surrounding any advice you do give.

    This is where working with a professional web development firm could help steer you in the right direction and ensure you are not posting anything that could cause you legal problems while operating your business. Consulting a lawyer who is well versed in these matters would also be very prudent.

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    Source by Susan Friesen

    Views: 0

  • What Marketing Strategy Is the Best for You?

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    If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. Yes! Winning! Fist pumps!

    The problem with marketing today is that there are way too many options and it’s much too confusing. It makes me dizzy just thinking about this stuff and I’ve been immersed in it for 35 years.

    Well, I lay down on my bed last week with a notepad and started to map out my “Unified Theory of Marketing Strategies” with an emphasis on online marketing.

    And I actually came up with something that’s not totally confusing, and might even be helpful to a few people.

    Here goes…

    It’s yet another four-quadrant grid where the vertical axis is a scale from easy to hard and the horizontal axis is a scale from passive to proactive.

    I emerged with these four snappy quadrants:

    Hard and Passive = Multimedia

    Easy and Passive = Publishing

    Hard and Proactive = Presentations

    Easy and Proactive = Email

    Now, all of these strategies can be effective. But, yes some are easier than others. And the passive ones tend to take a lot longer than the proactive ones.

    Hard and Passive = Multimedia (Videos)

    Everyone is crazy about video these days. It’s a challenging, yet passive strategy. You put a lot work into creating a video and then post it on YouTube hoping people see it.

    It’s difficult to do well. It’s time-consuming and it can be expensive. And most videos are pure crap. If you want to do it well, it takes a chunk of change and a lot of time.

    Throwing up a lot of little videos on your website can be a nice touch, but they usually don’t get people to call you in droves.

    So, as you can see, I’m not crazy about a video strategy for self-employed professionals. I’m not saying they can’t work, but it’s a whole lot of work to do right.

    Best example: A non-duality teacher named Rupert Spira (non-duality.rupertspira.com/home). He does live workshops and films everything. Then his staff chops them up into questions and answer segments and posts them on YouTube. They’re five to fifteen minutes long. And what you see is what you get. No pitch, no hype. It’s his teaching unadulterated.

    He has hundreds of videos on YouTube with hundreds of thousands of views. Does it work? Well, his workshops are always full and all he does is a low-key email announcement to his list every month or two.

    I like this approach a lot. Got a lot of good content? Look good on video (unlike yours truly)? Then you may want to emulate Rupert.

    Easy and Passive = Publishing

    I happen to like this strategy a lot as it, ahem, built my “Empire.” It’s relatively easy: Write a how-to article on your subject matter once a week, send it out to those on your e-list and publish on your blog. Fame ensues.

    But online publishing can be a lot more than that. You can take those same articles and publish them on Medium, LinkedIn, and Ezine Articles. And then you can announce them on Facebook, Twitter, Instagram, and Pinterest. Sometimes you can get big exposure when writing an article for a major online publication. Web traffic multiplies.

    The cost is zero; an article takes from two to five hours to write (unless it takes you several days). And your ideas are online for eternity to be discovered by those looking for practical ideas. Some will opt-in to your e-list and perpetuate this virtuous marketing circle.

    The downside, of course, is that, according to my extensive research, (a 10 second Google search), there are 2 million articles published online every day. The mind reels. So your stuff will be out there, but somewhat lost in a very big haystack.

    I’m still a big advocate of online publishing, but the mountain is getting steeper and steeper. Just writing an article or two here and there won’t help you much.

    Best Example: Well, other than mine, of course, check out Henneke of Enchanted Marketing. She has a wonderful, readable, fun blog on business writing and blogging. And she walks her talk. It’s all about well-written, relevant content. If you don’t have that as a foundation, it’s a total waste of time.

    Hard and Proactive = Presentations

    I built my business on presentations in front of live audiences at professional associations and chambers of commerce. It got me attention, added people to my mailing list and generated warm leads for marketing coaching.

    And I still do presentations today in the form of webinars. I just filled my recent group program with the help of a couple webinars (also called video conferences). They most certainly do work.

    But I put presentations in the hard category, not because they are all that hard to give, but can take a long time to prepare. The last one I did took me two full days. There were about 200 slides (whew).

    Yes, that’s not the only way to do a webinar. You can just go live on Zoom Video, and that can work as well. You ultimately have to find your style and test what works.

    Presentations are proactive in that at the end you can ask for the business. And, of course, you can turn the recording of the webinar into a video in a snap and send it out to those on your list. Watch it here.

    So presentations will always play a big part in my marketing toolkit.

    One other thing though – If you don’t have a LOT of people on your email list, good luck in getting much of an attendance. Yes, you can do guest presentations hosted by others, but you don’t have the same control and ability to pitch your professional services.

    Best example: John Nemo of LinkedIn Riches (linkedinriches.com). His webinar is a blast. There are a lot of them out there in the online marketing world. And many, Like John, have set them up as evergreen webinars that are scheduled to play automatically several times a day. These are kind of a hybrid between publishing and presentations.

    Easy and Proactive = Email

    In my opinion, email is the most powerful overall marketing tool. And it gets the least respect. But I can’t imagine even being in business without email marketing.

    Social media gets all the PR and all the attention, but email gets the business. A recent study showed that email generated 40 times the business results of Facebook and Twitter combined.

    Email is the online tool that’s been around the longest, and I think it’s taken for granted. Promotional emails have expanded exponentially over the years, but most of it isn’t very good.

    We wade through our email boxes like we sort our mail over the trashcan. Delete, delete, delete. Why? Because it’s either not relevant or it’s boring. Usually both.

    I feel that email has the greatest potential of all the online marketing strategies because it’s both relatively easy and the most proactive marketing medium of all. Your message goes right into the mailbox of your potential client. Nothing else can do that.

    Marketing email holds great opportunities for improvement in several areas:

    1. How to incorporate humor as the most powerful attention-getting device in existence (that almost nobody is using).

    2. How to telegraph your value proposition straight to the minds and hearts of your prospect.

    3. How to make your emails clear, focused, and easy-to-read.

    4. How to craft a compelling call-to-action that is hard to resist.

    5. How to get emails to thousands of your prospects without looking like spam.

    If you’re not working on ALL of these, your emails will not get the attention and response you want.

    Best Example: Therapy Practice Accelerator. Visit this site and get on the list just to see the brilliance of the email marketing. It’s all about demonstrating results.

    What marketing strategies will you choose?

    Take the four marketing quadrants into consideration. The easier a marketing activity, the more likely you’ll actually do it. And the more proactive a marketing activity, the faster the response you’ll get.

    Cheers, Robert

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    Source by Robert Middleton

    Views: 0

  • Should Marriage Coaching Or Family Therapy Be An Option For Your Marital Problems?

    Should Marriage Coaching Or Family Therapy Be An Option For Your Marital Problems?

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    In an article released by the Journal of Marital and Family Therapy, customers of marriage and family counselors from over a dozen states reported on their experience with family therapy.

    The findings suggested that marriage and relationship counselors treated a large range of concerns in relatively short-term fashion. It said that couples therapy and marriage coaching are briefer than specific treatment, which customer satisfaction and practical improvement are rather high.

    Particularly, of customers from over 500 marriage and relationship counselors in over a dozen states:

    – Over 95% rated services outstanding or great

    – Over 90% would recommend their therapist to a buddy

    – Over 90% would go back to the very same therapist in the future

    – Over 90% stated they were assisted in dealing more effectively with problems

    – Over 90% were generally pleased with the service they got

    – Over 95% got the kind of assistance they wanted

    – Almost 75% indicated enhancement in children's behavior

    – Just under 65% reported enhanced physical health

    – Over 95% were pleased with the amount of assistance they got

    – Just under 55% reported improvement in operating at work

    – Almost 60% revealed enhancement in kid's school efficiency

    [NOTE] Excerpted from "Clinical Practice Patterns of Marriage and Family Therapists: A National Survey of Therapists and Their Clients", Journal of Marital and Family Therapy.

    While the above research study supplies raw information that supports the efficiency of marital relationship and household counseling, a very interesting conversation on the question, "Does Marriage Counseling Work" from a public forum devoted to this subject offers a less medical, but still positive view .

    I found that what seems to be an extremely sincere and frank conversation among couples, "who've been there," the response to the question of whether marriage counseling works is a favorable one.

    Will Marital Therapy Work for You?

    Regardless of the studies and viewpoints which seem to support the question of, 'Does couples therapy work,' there are those who question its effectiveness.

    Previously I had a discussion on 'what's going on today with males and how the men actually feel about close relationships and what turns the men on about women.'

    This got the subject going on the science of marital therapy is being studied in excellent detail these days. Research is showing that it is not as reliable as individuals believe that ladies seem to get more from it than men.

    Surely there are times when it may not have a long-lasting result on the couple's marital relationship.

    What type of couple gets the most from couples therapy? The response is young, non-sexist, still in love, open couples.

    Which couples get the least after finding what seems to the best marriage advice?

    Some factors that can make couples therapy not successful consist of couples who wait too long before seeking assistance. I mean that typically one or the other is set on getting a divorce and is closed to any suggestions that may save the marriage.

    It appears that couples who seek relationship healing or marriage coaching due to the fact that they want their relationship to work are more likely to prosper with marriage therapy.

    Many Do Benefit

    Yes, they will benefit more than those who enter into couples counseling with the (maybe hidden) reality that they really more deeply want out of the relationship.

    Again as the Course in Miracles further states, "It is still up to you to choose with truth or with illusion. Remember that to choose one is to let the other go."

    When thinking about best marriage advice, it's hard not to wonder whether seeing a marital relationship counselor will actually work.

    An honest marriage psychologist would agree that the inspiration of a couple might be the single most crucial aspect in identifying the success of marital therapy.

    It's not likely that even a fantastic counselor would be able to conserve a marital relationship where one spouse really doesn't want to put in the effort for relationship healing.

    The best marriage advice you find from a marriage therapist can most likely help a couple who are utterly devoted to making their marital relationship work.

    (I like to often suggest seeking out the web for more helpful material on things like should you separate or divorce now instead of trying to fix a broken a marriage or love relationship?)

    To success in healing and finding happiness!

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    Source by James Nussbaumer

    Views: 0

  • Proven And Profitable Money Making Ideas

    Proven And Profitable Money Making Ideas

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    With an entrepreneurial spirit, perhaps you might be thinking about money making ideas that have been proven and are profitable on the internet that you can use to make a living with. Online business is still an evolving tool to earn money. Everyone has predicted a major tech crash as a matter of fact it’s already happening.

    According to Hostingfacts.com in 2017, “there will be more internet traffic than all prior internet years combined. Wi-Fi and mobile-connected devices will generate 68% of all internet traffic in 2017.”

    More statistics show that “worldwide retail e-commerce sales will reach $1.915 Trillion in this alone according to Emarketer.com. There are a number of ways by which people can make money online.

    Internet businesses provides relaxation and comfortability to people who run their own business while sitting in their homes or traveling the world. E- Commerce refers to the online functioning of businesses in which all of the transactions are accepted by means of the World Wide Web.

    Online sales in the United States are anticipated to reach $523 billion in the next five years. This is up 56% from $335 billion in 2015, and mobile devices are expected to be a key leader in that growth, Forrester Research Inc. says.

    The Census Bureau of the Department of Commerce announced “that the estimate of U.S. retail e-commerce sales for the third quarter of 2016, was $101.3 billion, an increase of 4.0 percent from the second quarter of 2016. Total retail sales globally for the third quarter, was estimated at $1,212.5 billion, an increase of 0.9 percent from the second quarter of 2016.”

    With the collapse of the tech bust in full swing, should you even attempt entrepreneurship online, let alone a new business launch in 2017? My answer? Absolutely yes.

    On the internet, there are unlimited things that can be done to earn money. It is all up to the individual how much they can profit from these online opportunities. The trend is constantly evolving with innovative business ideas.

    The start of a new year means great interest in new and exciting things, as we look forward to the year in the making. The year 2017 is also likely to see some changes with a few money making ideas not being in demand and new ones harvesting up.

    Learning how to make money on the internet with an e-business is one of the most proven and profitable money making ideas dominating the economy. Facebook now has 1.55 billion active users and 2.9 billion Google searches are made every day. With this data, there is endless opportunity for the ordinary person looking to create money online.

    In this article, I’ve researched a few of the businesses that are going to be profitable for the next 5 years. While tech may be on the decline, the world continually has room for proven, profitable and innovative products as well as services.

    Proven & Profitable Money Making Ideas

    Blogging

    If you have a particular subject that interests you and you are passionate about it, then you can start a blog around such topic. Blogging is one of the fastest growing business trends on the web and the sweetest thing is that it is an information based business.

    Many people in the current world are getting money by having their own blogs and websites. Generally, on these blogs and websites, they are putting thought-provoking and valuable information that interests other people. The science is simple; the additional number of visitors the more money you can make via advertisement and other revenues.

    This works much like television where the more viewership means more advertisements and at a higher rate. This is one of the most well-known and informal techniques of producing income online and it doesn’t seem to be going away anytime soon. Don’t worry about technicalities, programming, etc. You also won’t need to invest a dime to get started as there are free platforms you can utilize like Blogger and WordPress being the most trusted blogging platform since 2004.

    E-commerce Store

    Another proven and profitable idea to start an internet business is to maintain an online store. You can provide products to your customers online. Yes, you can set up an e-commerce or retail store online and you can start this online business from home without even owning a single product. You can sell virtually anything ranging from books, clothes and electronics to household item through wholesale drop shipping or by setting up an affiliate store with Amazon or eBay.

    You may even sell anything from customized cakes to used items to even new products you created on your own. With this kind of business idea, people primarily receive payment via credit card or PayPal accounts. It totally depends upon you as some people prefer to collect payment at the time of delivery of the products.

    In the online store, you can provide a wide range of products in one place and keep the customers engaged with new products or services. On the other hand if you are creating products from scratch, you have to keep up good relationships with your suppliers so your business can be successful.

    Affiliate Marketing

    To become an affiliate marketer means that you will be promoting other people’s products and services through a blog or store online. How it works is whenever there is a sale, you will get a commission. The most stimulating fact here is that you don’t even need a dime of your own money to start it and you get to partner with some of the biggest enterprises in the world. The first venture I would recommend you to start online is your own affiliate marketing business.

    Internet Marketing Services

    Servicing people to help drive visitors to their websites can be an outstanding online business with a strong profit potential. Examples of services you can provide include pay-per-Click (PPC) advertising services, blog marketing services, article marketing services, guest blogging, link building service, etc.

    Doing business on the web can be challenging because things often change quickly online. This idea allows you to help other online entrepreneurs such as yourself, keep up with the latest trends in internet marketing.

    VLogging

    This is comparable to a blog, but in video form. Basically turn your video camera on, feel free to use your tablet, and just talk! The best vloggers talk about a specific focus or niche. Vlogging about a topic that interest tweens or teens is most likely to get a big following fast.

    Some popular topics include makeup, fashion, music, gaming and how to videos. The strategy to making money with these vlogs is gaining a large following and then receiving sponsorship on the platform that you publish the videos on, such as YouTube or Vimeo. You can also make money via advertisement.

    E-Book Publishing

    The information business allows you to identify people’s problems and provide a solution in the form of an e-book. Any style writing on any topic can be used with this method. If you love writing and you possess some marketing skills, then you can venture into writing self-published eBooks.

    Educational Products

    People will always be willing to pay for education. A good example is university education. A public four-year college costs around $20,000, and a private college can make an income of $50,000 per year. In spite of the outrageously high prices, people are eager to give out the money. Why? Because a college education is worth it. Right? Well, most of the time it is.

    However, some disagree, and with recent improvements in the education platform, the traditional college model is being dismantled or unequivocally disrupted. The cause of these interruptions are startups like Udemy and Teachable, these platforms allow people to share their knowledge and profit from it.

    You don’t need a platform to sell your knowledge. You can self-publish a book, create a video coaching session, or teach others how to make money. People will gladly pay to learn a new skill, shape their lifestyle, make new money, impress friends with their knowledge, and change their life in significant ways. If you have something to offer to others, then start teaching.

    Graphic Design

    There are lots of graphic designers on the web offer free and paid services. However, if you plan to thrive in this capacity online, aiding a specific niche target audience will be the most profitable for you. Suppose you’re focused niche is in music and you have a good graphic design skill, you can launch an online graphic design business that focuses on graphic design for musicians or singing artist. You can also choose to focus on infographic designing, e-book cover design, album cover designs, etc.

    Implementing your ideas as an online business is a great way to start your business if you are low of capital. It is necessary that you have a proven and profitable online business idea to start your business. Starting and operating an online business is the new normal these days and continues to rise in popularity.

    If you have any ideas that can be transformed to fit the online business model then by all means do your research and get started the opportunities are endless!

    If I’ve failed to mention any other profitable ideas be sure to leave them in the comments below.

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    Source by Jamie Clay

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  • How to Choose the Best Sales Training Coach

    How to Choose the Best Sales Training Coach

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    There is no formal education curriculum for sales, but the ironic thing is that everybody sells. There are a lot of people working in the sales industry and each of them is competing with one another. For you to stand out from the rest, you need to possess the selling skills, right mindset, and determination. You also need to embrace change. As you know, the sales environment is continuously evolving. You need to think outside of the box to outsmart your business competitor. This is where sales tips play an important role.

    Sales business should be conducted by people who are trained to do such stuff. It should be conducted only by the best sales training coach. If you are going to search around, you will notice that there are a lot of sales tips programs out there. However, choosing the best one can be very challenging. You need to make sure that you come up with the best choice or else you will end up wasting your time and money.

    How do you go about choosing a sales training coach?

    You have to consider the type of problem in your business you want to solve. There are many areas in the business that need improvement. Sales managers usually want to improve the team’s organizational effectiveness. This includes redefining the sales process. However, the main problem here is not the process itself but the execution. In this case, the focus of sales business is enhancing the selling skills and strategy.

    What are the qualities of a sales tips coach?

    • Practice what he preaches

    A sales tips coach should be someone who has vast experience in handling sales process. Check the career path of the training coach and make sure that he has achieved something in his career. There should be professional experiences and the coach should be able to impart his experience and expertise to other people. The professional experience makes the sales business coach highly credible and reputable.

    • Has experience leading a sales team

    A sales business coach should know how to win the trust of his audience. People will most likely put their trust to someone who has first-hand experience handling a sales team. He should have a strong leadership skill to make it easier for him to coach other people.

    • A sales tips coach should be intellectual

    Doing something that nourishes your mind is great. There should be a passion and hunger for learning. A sales business coach should engage in activities that can further improve his intellectuality. He should be willing to spend time learning about other people, especially about his audience, organizations, and business as a whole. He should be up to date with the sales training trends and be able to impart it to his students with ease and confidence.

    • A sales training coach should be humble

    Some people in the training profession tend to be egocentric. They want to be the center of attention and most of the time wants to be in control of their audience. The best coach for sales training is the one who is humble enough to facilitate a good learning experience. When conducting coaching or training, whether it is about sales or other industry, a coach should keep in mind that it is not always about him. It is all about sales people wanting to become expert in a specific industry.

    • A sales training coach should be a good communicator

    The sales training program has a lot of components and the coach should condense the information into a short period of time. To tackle everything you need to tackle, you should be a good communicator. No matter how good the message it, it will mean nothing if it is not communicated in the most effective manner.

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    Source by Phil M Jones

    Views: 0