Global Digital Store – Ebooks and Softwares

Category: Marketing

  • Accelerating Sales & Marketing with Web Collaboration

    Thanks to the expanding global workforce, heightened competition and the continued need to cut costs and drive productivity, companies today are facing myriad new challenges. Because sales and marketing are key to maximizing growth, productivity and profits, those organizations are facing mounting pressure to create efficient, customercentric processes that provide increased reach and revenue while keeping costs under
    control ? all as markets become more competitive and brands less distinguishable. To compete, companies must equip their sales and marketing teams with technology that can dramatically enhance productivity and drive innovation by improving the way they interact with customers, partners, suppliers and other employees. Web collaboration is increasingly becoming an indispensable tool in accelerating sales and marketing processes while simultaneously reducing costs.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=67

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  • Growing Your List with Email Append

    Is the success of your email marketing program limited by the size of your subscriber list? Email append, the
    process of adding email addresses to a postal customer database, is a quick and affordable way to expand the size of your email list. If you haven?t considered it in the past, it?s time to take a look.

    Perceptions about email append and the methods for doing it have matured over the past few years, and it?s now a predictable and reliable email list growth tactic. This white paper provides guidelines and best practices for consumer email appending.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=68

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  • Search Engine Optimization and Pay-Per-Click: A Holistic Approach

    Far too often, online marketers separate natural search engine optimization practices from pay-per-click (also known as PPC or paid search).

    Clearly, they both involve very distinct disciplines, but they may have a common landing page or potentially keyword and traffic data that can be shared to make initiatives more powerful and efficient.

    In this guide, we?ll take a look at how the two facets of search engine marketing can work together. In addition, we?ll provide insights about how to make the most of SEO and PPC in their own right.

    Paid search involves the sponsored listings at the top and to the right of the natural results that dominate the top search engine results pages (also known as SERPs).

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=69

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  • Driving ROI Once Your Email is Delivered

    Even with a superior deliverability rate, are your email marketing results everything they could be? Getting your email delivered is only the first step in marketing via email. Your emails must arrive in a manner that encourages action on the part of the recipient. This whitepaper addresses several components of email marketing that matter after you?re in the inbox, as well as aspects you can control to encourage more opens, more click-throughs and more conversions.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=70

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  • 10 Tips for Designing Great Surveys

    Although surveys can be used across industries and in many kinds of research, they must employ a good survey design to produce meaningful data. Survey design is a scientific process which requires a careful and deliberate choice of words and ordering of questions. This white paper offers 10 tips for designing great surveys.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=154

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  • 5 Reasons Why You Should Do a Product Launch That Have Nothing To Do With Selling That Product

    When most entrepreneurs decide to launch a product, they’re mostly thinking about how many products they’re going to sell or how much money they’ll make during the launch. Now while that’s a great reason to have a product launch, it’s actually not the only reason. In fact, I may go as far to say it’s not even the most important reason. Let’s take a moment and go through the top 5 reasons to have a launch that have nothing to do with selling that particular product.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5392

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  • Are You Missing âeoeNostalgia Triggers” in Your Marketing Strategies?

    If you want to make your advertising and marketing campaigns double or triple in ROI while increasing your ability to influence others, learn the secrets of utilizing ?nostalgia triggers? within your messages.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5391

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  • 22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic]

    Visualize your way to new and relevant content!  This infographic, based on blogger, Danny Iny’s, 21 Ways to Create Compelling Content When You Don’t Have a Clue, highlights great tips on creating and recycling content for your website or blog.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=168

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  • Strategic Options in a Shaky 2012 Economy

    Because of 2011?s whopping economic headlines–soft economy, unemployment, limited bank credit and a falling sky, or so it seemed–creating a business strategy for 2012 will be more than just an exercise in good business. The U.S. retailer has been designing these–for better or worse–for years.

    This article explores some options for the US jewelry retailer — any retailer for that matter — for 2012.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5352

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  • How Does Viral Marketing Work

    We’ve heard a lot about it but how many of us actually know the answer to the question “How does Viral Marketing Work?” This technique basically involves passing something about that people would consider interesting enough to be passed on to other people. The process resembles a chain letter. Before proceeding with a viral campaign, the person or company knows exactly what kind of goal they are trying to achieve or what kind of target they are trying to reach. This may be lead generation, brand awareness, profit building, data capture, or something else.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5348

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