Global Digital Store – Ebooks and Softwares

Category: Marketing

  • The ROI of Marketing Automation

    Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equipped to manage lead flow and process leads more efficiently. This paper outlines how marketing automation optimizes marketing programs and can help companies.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=149

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  • The Definitive Guide to Lead Scoring

    Discover how to create success across your marketing and sales organizations with lead scoring. This definitive guide, designed for both novice and experienced practitioners, offers advice, best practices and techniques to help you get the most out of every lead that enters your database.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=150

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  • The Definitive Guide to B2B Social Media

    This new guide offers valuable insight from innovative thought leaders and provides best practices for utilizing B2B social media marketing applications effectively. Use the worksheets and checklists to best incorporate your social media plan and policy at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=151

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  • 2011 Trends in Mobile Marketing

    ASM’s 2011 Mobile Marketing Trends Survey was conducted online, launched on August 15, 2011. Over 800 marketing professionals responded to the survey providing insight into the current and future mobile marketing world. This report provides perspective on several mobile strategies, including email and website optimization, texting and QR Codes®. Additionally, we report on unique instances that stand out by comparing industry sizes and target markets.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=152

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  • Selling with Confidence: How to Keep Revenue and Prices Up

    Selling with confidence gives sales professionals the skills and support they need to resist growing pressure to discount prices. Such confidence is more critical than ever because the pressure to discount comes from two sources. First?no surprise?it comes from customers. In today?s world, when demand is slowing and globalization introduces low-cost competitors, existing and new customers are more insistent than ever that sales people discount and then discount some more. The battle to maintain profits by resisting discounting pressures from customers is tough enough without more pressure coming from yet a second source: the sales person?s sales managers and corporate executives.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=71

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  • Choosing the Right Email Service Provider

    Just as email marketing can be complex, so is choosing a top tier ESP (Email Service Provider). Comparing ESPs to each other isn?t always an apples-to-apples comparison. They each have their specific areas of strengths and weaknesses. For example, some ESPs excel at integration with web analytics or CRM (Customer Relationship Management) systems, some are very strong in deliverability, and others have a more intuitive interface. The differences don?t just stop there: The same piece of content sent to the same list on different ESPs will give you different delivery results.

    This white paper will help you narrow down the services that are most important to you and what to look for when selecting an ESP. It also includes an ESP Scoring Sheet!

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=72

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  • Advertising in a Down Economy

    According to Myers Publishing, advertising revenues from almost all sectors will see spending declines from 2008. Recessions can either be viewed as a dark time for advertisers, or the perfect time to balance out your marketing mix with a focus on performance driven results. Companies that plan to keep their advertising budget during this stagnant time will see results if they do the research and find a media mix that works harder for them.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=73

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  • Blogging for Marketing 101

    The average blog reader views 77% more pages than an average user, and believe it or not, those blog readers are likely to have an average income of $75,000 or more according to Clickz. Well that sounds like a great target audience, but with over 50 million blogs out there, how do you get your blog to stand out of the woodwork and get noticed? We’ve been doing some research of our own in an effort to redesign the new Mequoda Daily 2.0 and here’s some fun stuff that research has shown us…

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=74

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  • Personas Positioning and the Message Box

    When lead generation programs fail, they do so mainly because the messages communicated are irrelevant or ill-timed for the target audience. Our target customers are bombarded with thousands of messages every day. Unfortunately, we (as a society) have become so used to information overload it?s become the white noise of the marketplace. As a result, the knee-jerk reaction from companies is the ?ready, fire? execution of promotional offers. It?s easy for marketers to fall into the trap of believing that volume replaces…

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=75

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  • Steps to Starting an Online Business

    I have seen too many people attempt an online business without a well-researched plan. The results have been disastrous–major investments lost and business failures.

    As a veteran of online marketing, I have witnessed both failures and successes online. For any of you who are considering a business online, the following article has been developed to help you avoid major pitfalls and navigate the best online opportunities for your business.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=76

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