Groupon is a great tool for marketers. It helps them to get their products discovered and attract new customers. It helps them gain a foothold in new markets and helps them find new customers who may not have tried their products before. However, there are several considerations that a marketer should keep in mind before making use of Groupon. Groupon has several pros and cons, both of which…
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http://www.associationofmarketing.org/articles/view.php?article_id=14076
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98 percent of people look at a calendar each day, and even with the switch to online calendars, most people still hang a hard copy on the wall. From a marketing standpoint, that?s an opportunity to remind a past or potential customer about your business 365 days a year, at a relatively minimal cost. In this post, Allison will make the case for wall calendars as an affordable and effective marketing tool that shouldn?t be overlooked by any small business owner…
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http://www.associationofmarketing.org/articles/view.php?article_id=14067
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More than ever before, consumers are socially-minded. In many cases, they want to know the businesses they patronize are also socially- minded. Connecting your business to a good cause is about more than just making yourself “feel good”; it can also make good business sense…
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http://www.associationofmarketing.org/articles/view.php?article_id=14064
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This summary data indicates that you can have all the right sales enablement components (people, process, technology, knowledge, and assets) in place and still have an underperforming program because the majority of ?words? coming from your sales and marketing teams are not relevant and useful…
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http://www.associationofmarketing.org/articles/view.php?article_id=14060
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How many sales books have you read? How many tips have you gotten from these books, and how many have you actually used on a regular basis. As brief survey reveals that, most sales people do not know how to read a sales book, and therefore, do not get the most of the pages read. Here are some simple tips that you can use to get the most of the professional reading you do…
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http://www.associationofmarketing.org/articles/view.php?article_id=14244
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When you peel the onion back on why your marketing team is failing you, what you find is that the issues are focused primarily on four categories of marketing content…
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http://www.associationofmarketing.org/articles/view.php?article_id=14215
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It’s not enough to have a brick-and-mortar storefront these days. Businesses both large and small are realizing that Web content pertaining to a company’s expertise (i.e., a blog) is what now cultivates a following of loyal clients. But many business owners are not sure how to create a blog or find the right readers for it. Here are some tips on how to start and publicize your business blog…
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http://www.associationofmarketing.org/articles/view.php?article_id=14212
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