Fathom had the opportunity to attend the 2012 SMX Advanced conference in Seattle. Each year this conference brings together the best and brightest minds in organic and paid search marketing.
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http://www.associationofmarketing.org/articles/view.php?article_id=6406
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Teen marketing can be incredibly specific, as you are likely trying to tailor your advertisements to youths and their parents.
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http://www.associationofmarketing.org/articles/view.php?article_id=6379
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Examining customer behavior gives you the chance to support your current clients and attract new consumers.
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http://www.associationofmarketing.org/articles/view.php?article_id=6378
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Our digital world empowers B2B buyers to gather information and make purchasing decisions, without a vendor involved. Consequently, today’s B2B buyers are behaving like B2C buyers.
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http://www.associationofmarketing.org/articles/view.php?article_id=6348
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The most effective advertising a company can get is more difficult to achieve but much more effective and lasting than traditional media advertising. It is word of mouth advertising, and it is earned rather than purchased. It is your customers’ opinion of your product, which at times can be very vocal with praise or derision. Here are seven factors to consider for creating a good word of mouth for your company and its products…
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http://www.associationofmarketing.org/articles/view.php?article_id=6948
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Ever wonder how much we learn from traditional marketing techniques and how much do we implement? We of course know that internet marketing is much more fast paced than conventional marketing methods and traditional marketing focuses much more on getting customers the hard way. How much does strategies like Search Engine Optimization pay off?…
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http://www.associationofmarketing.org/articles/view.php?article_id=6946
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Email marketing is one of the best online marketing strategies around, and is a great way to drive highly targeted traffic to your website. This online marketing technique routinely provides some of the highest ROI figures in the online advertising industry, making it appealing to just about every type of business. However, in order to get the most out of your email marketing campaigns, it is important that you pay attention to several key metrics…
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http://www.associationofmarketing.org/articles/view.php?article_id=6784
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With a consumer culture that has become increasingly reliant on mobile devices, choosing to add text messages to a marketing strategy can be a wise decision for companies looking to stay relevant and fresh. Text messaging marketing represents several unique benefits, allowing sales to be increased at a relatively low overall cost. Unlike traditional advertising methods, text messages are rarely ignored by consumers, further solidifying their role in a well-developed marketing plan. Before launching into the domain of text messaging, it is vital for marketers to keep a few essentials in mind. Utilize the following tips to make certain that text messaging integrates seamlessly into an existing marketing plan…
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http://www.associationofmarketing.org/articles/view.php?article_id=6783
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Video has emerged as one of the most popular marketing tools available in recent years, with the potential results of a skillfully developed marketing video making marketers salivate. Web users regularly interact with video content on the Internet, with viral videos spreading around the world at rapid speed, pulling in views that can easily translate into big sales potential. While creating the next viral hit might feel like a challenge, there are several techniques that can help demystify the video creation process. Use the following tips to ensure a marketing video is well-targeted and effective at reaching consumers…
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http://www.associationofmarketing.org/articles/view.php?article_id=6782
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