Global Digital Store – Ebooks and Softwares

Category: Marketing

  • Social Media Mistakes to Avoid

    Social media marketing has grown in popularity as Facebook and Twitter users devote more time to their accounts.

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    http://www.associationofmarketing.org/articles/view.php?article_id=6180

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  • First Look: Social Media (Marketing) Evangelist Job Description

    Last month, I wrote Why You Should Fire Your Social Media Marketing Manager, which turned the traditional Social Media Marketing Manager job description upside down. As a result, the post generated healthy discussion and feedback.

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    http://www.associationofmarketing.org/articles/view.php?article_id=6143

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  • The #1 Way to Enable Greater Market Success: Messaging Breakthrough Accelerates Each Phase of the Technology Adoption Life Cycle

    A great go-to-market strategy, such as the one Geoffrey Moore outlines in his highly acclaimed book, Crossing the Chasm, provides a solid, intelligent framework for introducing new products and services to the marketplace. The trouble is, even the greatest marketing strategy won?t save the day if execution falls short.

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    http://www.associationofmarketing.org/articles/view.php?article_id=6135

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  • Results! 3 Keys to Enjoying Summer AND Growing Your Biz

    Now that summer is here, the lure of playing hokey is warring with the responsibility of getting something done in your business. But what if it didn’t have to be that way? What if you could do it ALL — make money, grow your business AND have time to play? Keep reading for 3 keys to having your cake and eating it too.

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    http://www.associationofmarketing.org/articles/view.php?article_id=6132

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  • Building a Mobile Marketing Strategy

    Since 2006, I?ve erroneously predicted the ?Year of Mobile? was upon us. Rather than lose faith and look to another trend to promote, I do believe this year is truly going to be the Year of Mobile. For those of you that agree with the prediction that mobile marketing is finally here, I?ve outlined a few key areas on which to focus your efforts.

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    http://www.associationofmarketing.org/articles/view.php?article_id=6712

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  • Copyright Infringement

    Question: Can I really get in trouble for posting that cute little poem on our website?

    Answer: You may have incurred significant liabilities if that “cute little poem” is copyrighted!

    No one thinks about sharing poems or stories in newsletters or on websites. Sending an email with some witty or poignant information is easy and very common. How could anything so innocent cost you money?

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    http://www.associationofmarketing.org/articles/view.php?article_id=6701

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  • Email Marketing Metrics

    Email marketing is one of the best online marketing strategies around, and is a great way to drive highly targeted traffic to your website. This online marketing technique routinely provides some of the highest ROI figures in the online advertising industry, making it appealing to just about every type of…

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    http://www.associationofmarketing.org/articles/view.php?article_id=6668

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  • 3 Crucial Elements Every Money-Making Website MUST Have

    It’s easier than you think to transform your website from just a “pretty face” on the Internet to a money-making machine. Read on to discover the 3 crucial elements all money-making websites must have. I’m about to make your life so much easier.

    Putting up a money-making website can be as simple as 1, 2, 3 — just as long as you have these 3 crucial elements in place…

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    http://www.associationofmarketing.org/articles/view.php?article_id=6548

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  • 3 Tips On Engaging Your Ideal Prospects Using Copy

    You’ve done all this work to get people to visit your website, only to have nothing happen. So what’s the problem? Chances are it has something to do with your copy not engaging your ideal prospects so they want to become your customers and clients. What can you do to fix that? Well, the simple answer is your copy needs to connect on a deeper level to what your ideal clients find important. The difficult answer is how exactly…

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    http://www.associationofmarketing.org/articles/view.php?article_id=6495

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  • 3 Reasons Why EVERY Entrepreneur Should Learn a Few Coaching Skills

    You would be surprised at how many times I’ve been hired (and fully paid) for copy the clients have loved but never used. Why? Well, there are as many reasons as entrepreneurs out there but a good chunk of the time it has to do with some sort of block. That’s why I’m a big believer in every entrepreneur knowing a few coaching skills (it’s certainly helped me out). Read on for 3 more reasons why EVERY entrepreneur should have a few coaching skills in their back pocket.

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    http://www.associationofmarketing.org/articles/view.php?article_id=6476

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