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An Amazon Kindle is a lot like a laptop, or a cell phone, or a house: Once you buy one, you have to buy things to fill it up to make it useful. An empty Kindle is a fairly useless hunk of tech.
Filling your library up with good reads can cost a small fortune, if you’re not careful. Luckily there’s a way to meet your reading goals without breaking the bank — you just have to know where to look.
Amazon has sold tens of millions of Kindle e-readers, a remarkable feat even for America’s largest retailer. But if you don’t already own one, you can avoid buying a Kindle altogether by downloading the free Kindle app onto your iPhone or Android.
Now, on to finding some free ebooks.
Many of the ebooks you’ll be able to download for free will likely be classics or books that are already available in the public domain, but there are ways to find newer books to download to your Kindle for free, too.
Here are the four easiest ways to load up your Kindle library without unloading your wallet.
On your Kindle or on Amazon.com, search “free kindle books.” It really is that simple. Lists will pop up, and you can navigate around a bunch of free books available for download. A lot of these books are smut, but they’re free smut!
Amazon also has a list of the Top 100 free ebooks, which currently includes all of Marc Twain’s novels, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change, and The Handmaid’s Tale, among others.
Alright, so this isn’t technically “free” in that you do have to pay $9.99 per month for the unlimited subscription. But, with that subscription, you’ll get loads of books.
And if you really want to be explicit with the definition of “free,” you can always set up a free one-month subscription and try it out to see if it’s worth that $9.99 price tag. Just remember to cancel before time’s up if it’s not working for you.
You can get some downloadable ebooks through your local library, or an online library like Libby, which just requires that you have a library card. This is a great way to get some newer releases.
It works similarly to checking out an actual book, in that libraries have a specific number of copies to lend. If all copies are already checked out, you’ll have to wait your turn — and you can’t hold onto the ebook forever.
There are loads of resources outside of Amazon that can set you up with free ebooks, like Project Gutenberg, which is a collection of public domain books that are available in ebook form and are compatible with Kindles to download or read online. BookBub is similar, but stems from an email subscription service that alerts you when your favorite genres release free versions of books, or books at a discount. Smashwords has a catalog of free ebooks, many of them self-published. You can also sign up for the Kindle Daily Deals newsletter, which flags free and cheap ebooks. Finally, there’s eReaderIQ, which tracks ebook store price changes and offers an evolving selection of free and heavily discounted books.
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People across the globe are consuming more added, processed and refined sugar than ever, feeding an addiction comes at a very high price — our health. It’s well documented that a diet high in refined sugars can lead to a myriad of health issues from diabetes to heart disease. You may not realize, however, just how much sugar you are consuming, even if you carefully read labels and shun sweets.
Did you know that 72 different terms can refer to sugar in our food and that these sugars can be found in staples such as bread, cereal, pasta sauce and flavored coffee? Think your salad is healthy? Did you check the label on that salad dressing?
In this FREE ebook, author Brad Woodgate, nutrition industry expert and CEO and Founder of the No Sugar Company, will teach you what to watch out for, help you understand what sugar really does to your health, and uncover the cold, hard truth about artificial sweeteners. Here’s what else you will find inside:
No Sugar in Me isn’t an all-or-nothing detox or a quick-fix diet. This book is about changing your lifestyle by eliminating added, processed, refined sugar from your diet and embracing better nutrition to gain better health! Here are just some of the life-changing results you can achieve:
After reading this book, you’ll be leading the way in the No Sugar Revolution and you’ll proudly be saying: “No Sugar in Me, I am sweet enough!”
—∞—

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Looking for the next great book to sink your teeth into? Look no further.
If you don’t want to lug around a hardcover in your bag or under your arm, you might want to invest in some e-books. And, thankfully, this is an investment that won’t break the bank. Digital bookworms — you can get in a good read without spending a dime. The internet is filled with free e-book resources so you can download new reads and old classics from the comfort of your smartphone, iPad, or whatever eReader you prefer. If you have a Kindle, there are loads of other places you can download free e-books, specifically made for your device. And, once you’re all set up, you might even be able to share them with friends and family from your Kindle.
Here’s a list of 12 places where you can find a wealth of free e-books (yes, free e-books!).
In the free section of the Google eBookstore, you’ll find a ton of free books from a variety of genres. Look here for bestsellers, favorite classics, and more, including titles from Ayn Rand and Franz Kafka. Books are available in several formats, and you can also check out ratings and reviews from other users.
With a collection of more than 45,000 free e-books, Project Gutenberg is a volunteer effort to create and share e-books online. The selection includes everything from Pride and Prejudice by Jane Austen to Alice’s Adventures in Wonderland by Lewis Carroll to Frankenstein by Mary Wollstonecraft Shelley. No registration or fee is required, and books are available in ePub, Kindle, HTML, and simple text formats.
The Open Library has more than one million free e-books available. This library catalog is an open online project of Internet Archive, and allows users to contribute books, which allows for its fascinating selection of everything from Ronald Dahl to John Grisham. You can easily search by the title, author, and subject.
If you’re looking for out-of-print books in different languages and formats, check out this non-profit digital library. The Internet Archive is a great go-to if you want access to historical and academic books, like an electrical engineer’s pocketbook from 1918 and cookbooks from across the world.
Searching for a particular educational textbook or business book? BookBoon may have what you’re looking for, from Advanced Communication Skills to An Introduction to Business and Business Planning. The site offers more than 1,000 free e-books, it’s easy to navigate and best of all, you don’t have to register to download them.
With more than 29,000 free e-books at your fingertips, you’re bound to find one that interests you here. You have the option to browse by most popular titles, recent reviews, authors, titles, genres, languages, and more to find books written by Agatha Christie and Tamara Grantham. These books are compatible for Kindles, iPads and most e-readers.
From romance to mystery to education, this website is a good source for all sorts of free e-books. When you’re making a selection, you can go through reviews and ratings for each book. If you’re looking for a site wide variety of books in various categories, one that can serve you The Real Law Of Attraction Code, Blockchain Secrets, and Poetry in Spoken Word in the same breath, check out this site.
Want to listen to books instead? LibriVox is home to thousands of free audiobooks, including classics, out-of-print books, and historical texts, like all of the State of the Union Addresses by United States Presidents.
Thanks to public domain, you can access PDF versions of all the classics you’ve always wanted to read in PDF Books World’s enormous digital library, from The Great Gatsby by Francis Scott Fitzgerald and The Call Of The Wild by Jack London. Literature, plays, poetry, and non-fiction texts are all available for you to download at your leisure.
Similar to PDF Books World, Feedbooks allows those that sign up for an account to download a multitude of free e-books — from Heart of Darkness by Joseph Conrad to The Scarlet Plague by Jack London — that have become accessible via public domain, and therefore cost you nothing to access. Just make sure that when you’re on Feedbooks’ site you head to the “Public Domain” tab to avoid its collection of “premium” books only available for purchase.
If you’re having a hard time finding a good children’s book amidst the many free classics available online, you might want to check out the International Digital Children’s Library. Here, you can find award-winning books that range in length and reading levels, from Aesop’s fables to Tales of passed times by Mother Goose, with morals. There’s also a wide selection of languages available, with everything from English to Farsi.
You can get some downloadable e-books through your local library, or an online library like Libby, which requires that you have an actual library card to sign up. The drawbacks are clear: Libraries have a specific number of copies to lend, and if all copies are already checked out, you’ll have to wait your turn. And, like all other books you borrow from the library, you can’t hold onto the e-book forever. But if you want a recently released book, this could be your best bet.
This story was originally published in 2014 and updated in July 2021.
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Get insights from data you already collect that will help you choose your most profitable customer.
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What is one thing that every successful, profitable, high-cash flow business owner knows that struggling, cash-poor business owners don’t? Successful businesses actively choose their ideal customer and no amount of disruption, whether it’s a pandemic or a financial meltdown can get in the way of them connecting, engaging, and serving this customer
In fact, businesses who start with the customer first are like a living organism.  They evolve with their customer, they create new products and services and they never compete on price. 
What about you? Are you ready to stop competing on price?  Then hop on board with me and grab yourself a copy of Choose Your Customer: How to Compete Against the Digital Giants and Thrive by Jonathan Byrnes and John Wass.

About the Authors

Jonathan Byrnes and John Wass are the founder and CEO of Profit Isle. An MIT Software spinoff. He is also the author of Islands of Profit in a Sea of Red Ink, an Inc Best Book for Business Owners and the writer of the popular HBS column “The Bottom Line”.
John Wass has held marketing positions at iconic companies like Procter and Gamble, Mars candy, and Fidelity Investments. He’s also a successful entrepreneur: he helped launch Staples with the original founders and grew his own startups after that.

Companies That Put Products First Are in Trouble

Choose Your Customer was triggered by a series of management meetings. The authors found themselves listening to CEOs and their teams struggle with understanding how to plug the giant sucking sound that Amazon and other digital giants were creating as they funnelled customers away from distributors. 
With more and more of their clients experiencing this problem, Byrnes and Wass created a software solution that conducted detailed analysis that allowed them to identify new opportunities for their clients.
In short, these companies needed to be managed a whole new way.  And that new way involved putting the customer at the center of everything.

How to Shift Your Focus From Products to Customers

Unlike some of these larger, more mature companies that the authors are talking about, shifting your focus from the details of your product to what your customer really wants won’t be quite as difficult. 
Choose Your Customer provides a simple 3-step guide for product-centered companies to compete against the giants.

1. Focus on your most profitable customers
2. Provide services and experiences that are unique and not easily replicated
3. Evolve with your customer

The authors walk you through this process using a mix of anecdotal experiences and their research as academics.
One of my favorite features is the “Things to Think About” section at the end of each chapter. This is where you’ll get a handful of questions to ponder.  Not every question will be applicable to your business, but you’ll find at least one that might open up some opportunities for your business. 

Are We Still Talking About This?

Your success, your profitability, and longevity begins and ends with the customers you choose to serve.  And this isn’t just about marketing.  Every communication and every conversation starts with the same question; “Who is your audience?” or “Who am I talking to” or “Who am I writing to?” 
One of my favorite quotes comes from Dan Kennedy who is one of the greatest direct marketing minds of all time. “Some people sell things so they can have customers, we have customers so we can sell them things.”
This should be common sense.  This shouldn’t be new. And yet, here we are in 2021 and the next new book to hit your Amazon “must read” list is titled “Choose Your Customer”
All I can say is…I’m stunned. 
The most disappointing thing about this book is that it had to be written at all. Obviously, the authors saw enough companies both large and small losing customers and profits to digital giants that they had to share their system for helping them move back to profitability..
I would have liked to see more covered on research and gathering the voice of the customer. 
Please don’t get the impression that I’m anti-data! One thing I loved about Choose Your Customer is how they used data to identify new profitable customers.  There are so many stories and examples, that I’m sure you’ll find some that you can use.

Google and Amazon Are NOT the Bad Guys

I always tell people that I live in a storybook town.  You know, like the ones you’d imagine Norman Rockwell’s characters living in. There’s a square and a gazebo where people gather on the weekends to listen to music or a play.  The square is surrounded by small businesses and about two miles to the west of the square are several giant industrial parks. 
About 30 years ago, they built a ginormous strip-mall-type shopping area north of the square. You should have heard the local businesses! “Those guys are stealing our customers!” Then Amazon and Google became more popular and you heard “They come to my store to learn about these products and then buy them online!”
How do you think these businesses are doing today?
They are FINE.  They are THRIVING. They don’t collect fancy data. They barely have a functioning website. But do you know what they know?
They know who their customers are. When you show up, they call you by name. Some already know your order and others even know your mom. 
You see, Google, Amazon and the big box stores are NOT the enemy.  Initially, our Main Street businesses thought they were losing customers — and some of them definitely were. But before you know it, these businesses had weekend and evening hours, they started finding products that the box stores didn’t have and they got something the box stores had a hard time finding — enthusiastic, knowledgeable, and engaged employees. 
If it weren’t for the giants, the local businesses wouldn’t have found their soul.  So, you see, The giants are really low-cost distributors.  They are the vending machine for commodities. 
But you, my dear reader.  You are not a commodity. You have customers — so go sell them things!
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Our lives are busy, and it can be hard to make time to read books. Audiobooks let you keep up with the latest bestseller (or at least an old classic) whether you’re running errands in the car, working out at the gym, or just resting on the sofa. A subscription to Audible puts a vast library of audiobooks at your fingertips, but you don’t have to spend money to have books read to you. Here are seven of the best places to download free audiobooks today.
LibriVox is a large database of audiobooks which are completely free and in the public domain. The site’s books are read by voice actor volunteers from around the world and there are more than 16,000 titles available to download. You can search by title, subject, or author in dozens of languages. And when you find a book to listen to, you can play it chapter by chapter on the website or download the complete audiobook in a zip file. If you prefer, you can install the mobile app as well (iOS, Android).  
Overdrive works with local libraries around the country to make ebooks and audiobooks available for fast and easy download. After creating an Overdrive account, connect to your local library (assuming your library works with Overdrive, though many do) and use your digital library card to check out audiobooks from Overdrive. Unlike many public domain audiobook sites, Overdrive gives you access to contemporary books, including titles on The New York Times bestseller list. Overdrive is also available as a mobile app for iOS and Android. 
The Internet Archive is a nonprofit digital library that has curated and cataloged millions of books, music, software, websites, and other online media. It’s perhaps best known for operating the Wayback Machine, which you can use to see websites as they were at various times in the past. But in addition to that, you can use the Internet Archive to browse more than 20,000 audiobooks in addition to the entire LibriVox catalog, which is also contained here. You can download any audiobooks you find here in MP3 format or play them in the player on the website. 
Another robust collection of public domain literature, Lit2Go leans into education by rating all of its titles on the Flesch-Kincaid grade level scoring system. This makes it easy to filter and browse audiobooks by grade level, from kindergarten through 12th grade. You can play books by chapter with the on-page audio player and read along with the text, or download the audiobook, often through a link to iTunes U. 
Open Culture offers 1,000 free audiobooks for download. It’s not the most elegant interface; here you’ll find a list of public domain and open-source books organized with the authors in alphabetical order, from Aesop’s Fables to Ludwig Wittgenstein’s Tractatus Logico-Philosophicus. Exactly how you access the content depends on the book — some are direct MP3 downloads, while others link to the Internet Archive, iTunes, or a YouTube video. 
ThoughtAudio should appeal to a specific kind of reader. The catalog of books is focused on a fairly specific genre: classic literature and philosophy titles. The collection is currently just about 100 titles and some books are easily downloaded, while others feature audio embedded in a player on the webpage. In addition, some of the audiobooks (though not all) have a PDF transcript you can download for reference. 
Have little kids who love to listen to audiobooks? Storynory focuses on audiobooks for the younger set, with a large collection of classic fairy tales, authors like Charles Dickens and Rudyard Kipling, myths and legends from around the world, and educational stories. The site also has a collection of original stories. You can listen to any story using a player embedded on the page (along with the text of the story) or you can download audiobook files as MP3s to play elsewhere.

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When the pandemic hit, many people finally decided to act on business ideas that had been percolating for months or years. Some were looking to keep busy while stuck at home during lockdowns; others were laid off and needed to create their own jobs. U.S. business formations increased by nearly 42% in 2020, according to the U.S. Census Bureau. 
Tiffany Williams, founder of Rich Girl Collective—whose story you read about in Forbes in January 2020—saw an opportunity help. She launched her business to teach women how to start online businesses that have the potential to replace their full-time income, so they can leave the nine-to-five. “A lot of people were home. They realized, ‘I need a backup plan,’” says Williams.
With more people starting businesses in the pandemic, Tiffany Williams has been busier than ever … [+] guiding women entrepreneurs at her business, Rich Girl Collective.
Given increased demand, her virtual business, which brings in more than $1 million in annual revenue, became more profitable as she cut back on travel in the pandemic, she says.
In response to requests from her community, Williams recently introduced a masterclass on how to write an eBook—a valuable selling tool for online businesses. When the course attracted more than 1,300 women, she saw there was significant demand and soon began building a mailing list of women who wanted to be alerted when she introduced a new product, Easy eBooks, a digital planner to help women map out their eBooks before they write them— “My audience loves planners,” she says. To make sure that they can implement the recommendations, whether they are writers or not, she said she is including a list of transcribers and writers to help them. 
One secret to the sustainable growth Williams has seen in her business is on-the-ground market research. She typically develops her products in response to requests from her community. “They keep asking, I keep creating,” she says. 
Williams, 40, started her business in 2012 when she heard rumors that layoffs were coming to the daily deals website where she worked as a senior sales consultant. An avid pet lover, she set herself up to sell T-shirts featuring cute Yorkies on the website Teespring, which allows people to sell their own T-shirt designs, hiring graphic designers on Fiveer and Upwork to help. One thing that attracted Williams to this type of business was that it relied on a print-on-demand model, where she didn’t have to invest in inventory. Once she uploaded a T-shirt design to Teespring and selected a selling price and customers ordered and paid for a. T-shirt,  Teespring would print and ship it. The site would take a cut in each sale, then pay her the rest. She initially marketed the shirts through a Facebook group she launched for Yorkie enthusiasts. 
That helped her bring in income but not enough to replace her corporate salary. By 2013, she started a social media agency called Buzz Social Media, and in 2014, she introduced an online Kindle store on Amazon where she sold eBooks. She also began selling household items she bought at a discount for a markup on Amazon. 
Gradually, Williams started hearing from other women who noticed her businesses and wanted to start one for themselves. To address all of their questions, she started a free Facebook group called Rich Girl Collective to support other women who wanted to start businesses, live streaming Q&A sessions. Williams—an ovarian cancer survivor—believes being “rich” is about more than money and material things. Rich is an acronym in which “R” stands for relationships and family, ‘I’ means ‘invest’ in entrepreneurship, ‘C’ stands for community and ‘H’ represents health and wellness.”
When Williams was diagnosed with cancer at age 37, she scaled back her business so she could undergo treatment and get well. During that time, she began introducing digital products, such as online classes in areas where she had the expertise, such as starting a T-shirt business, launching an online boutique and selling products on Amazon. She hosts them on the platform Podia. She also offers a membership program, Rich Girl Academy, which provides access to a private Facebook community, along with business and marketing training and access to expert speakers, for $37 a month. 
For the first four years of the business, Williams mostly ran the business with the help of her mother—the community manager—but today she also relies on a regular team of six contractors who help her regularly, including a graphic designer, a personal assistant, someone who handles membership enrollment and email support for customers, an attorney, a publicist, and video producer. That’s important now that she is juggling the business with taking care of her one-year-old daughter. 
Williams says she’s hoping it will be safe to resume live events, a part of the business she really enjoyed before the pandemic, and meet more of her students in person in 2021. “I’m hoping and praying,” she says.

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Let me ask you a question. What would you remember better, the number 74702 or an elephant eating peanut butter?
Now, chances are, you’d have an easier time remembering the elephant because it is a visual and it also involves multiple senses. You may love or hate peanut butter, but you remember that smell. Can’t you? You know that elephants are gray and peanuts are brown. Maybe you’ve gone to a circus or a zoo and you’ve actually fed peanuts to elephants. But chances are, you probably haven’t seen an elephant eating peanut butter.
Now, let’s go back to that number. Do you remember what it was without scrolling back? What if I told you that it was a 747 with a 02 on the tail? Would that help you remember 74702? That’s because it gives you a visual to remember that number, and that tool or mechanism makes it easier for us to internalize what it is we’re trying to remember.
Marketing is really about getting somebody to visualize a situation, or even better yet, a positive outcome. And it works better when you can stimulate a whole bunch of senses in the process. But all too often, you see companies list out features and benefits and numbers without creating that visual image of what it is they’re trying to get across.
So why do so many people try to use facts, figures, and numbers, instead of trying to tell a story with visuals? That would do a much better job of making people remember what you’re trying to tell them. So if you want your clients to really take a look, put it in an eBook.
Well, an eBook is an electronic book. The bottom line, it’s usually a PDF and that people download. And if you’re lucky, they’ll actually read it. An eBook alone is good, but adding in more visual and mental stimulation can make it much more powerful, and that’s the system I want to talk about today.
So let’s start out and define what an eBook really is.
It’s not just a PDF, it’s a series of images that create a mental picture. The text inside of it is organized in a way that should tell a story from beginning to end. What’s the problem, what’s the solution, and what’s the outcome? And, finally, it should be a system that creates a memory for people of what it is that you’re trying to say. This can help your messages become top of mind.
So how do you create that eBook? Well, usually, it has an introduction that explains what it is you’re going to tell people and it has a conclusion that summarizes everything in-between. The in-between is usually one to five different points or one to five different chapters that you can break down into clear segmented information. If you think of it from a book standpoint, it’s five to seven chapters, an intro, three to five pieces, and a conclusion.
Now, why is that important? Because eBooks are content assets. It’s an asset that you can use in a lot of different ways. Its main purpose should be to collect names. By putting that eBook on your website or on social media with a form, you can trade the information contained in there for somebody’s information, their name, their email address, whatever you want to collect. That’s step one. But the biggest problem with any kind of eBook is people will download them, but will they read it?
The beauty of having something like an eBook in a system is that it allows you to create content that will drive people back to that eBook to, hopefully, read it completely. And you have the opportunity to remind them that they downloaded it and get them back to it again and again. So, from that eBook, you can create a series of blog posts. Each one of those connects like a standalone piece of information. From there, you can create a series of emails that basically summarize what’s in each one of those chapters.
It could be another standalone piece that you can use to remind people about the eBook. You can create email drips that say, “On chapter one of this eBook, we talk about this. Go to that blog post and read more about it.” From the blog post, you can put a banner ad on there that reminds people or even lets them know for the first time that there’s more information to this story and you can get it in the eBook.
You can create a series of awareness graphics, simple little square graphics that you can throw up on social media that get across the key points inside each one of those chapters to do the same thing. “Want to learn more, go to the blog. From the blog, you can download the eBook.” You can also create a series of video shorts that basically summarize what’s in each one of those chapters or blogs, leading them back down that same path. And there are many more opportunities that you can do with this. You can obviously grow it into a video series, or even into a full-blown print book if it makes sense.
The key is systematizing the content inside of that eBook. Now, you may be saying to yourself, “I’ve downloaded a lot of eBooks and they’re generally just big sales pitches.” Well, the reason behind that is because most people sit down to write sales pitches. So you may want to do it in a different way, and I’ve got a better way of doing that.
I’ve learned that by interviewing people I can capture better visualizations that can be incorporated inside each one of those chapters. That interview process brings out more storytelling which is core to us as human beings. By sitting down and writing something, we tend to want to put the facts together and we spend way too much time on punctuation and sentence structure rather than just helping people to understand what we’re trying to explain.
I’ve learned over thousands of interviews, that people will tell stories which leads to better eBook content. By doing that, it helps them to segment everything into chapters and thus creates a better platform for all of those additional sprouts that help people to create an ecosystem. The more you can create eBook content awareness parts, the better it will be consumed and understood. That makes it more memorable and helps you create more and better assets that can be used over and over again.

A little while back, I asked you to remember a number and a peanut butter-eating elephant. So my question for you is,
Okay, I’m sorry.
Cue the groans.
I would love to hear your thoughts on using eBooks as a part of your marketing system, to rally get your clients to take a look. Comment below and share your thoughts, ideas, or questions about eBooks and your own marketing system.
  This article originally appeared on B2B Interactive Marketing Inc. and has been republished with permission.
Find out how to syndicate your content with B2C
Brian Basilico is a nationally recognized author and speaker.  He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora Illinois. B2b helps companies and non-profits, market their products and services through the effective use of on-line tools including; websites, blogs,… View full profile ›
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The ability to find unique data and make it actionable has become what sets businesses apart in the modern economy. But how do you combat the issues of retailers facing increased competitive threats while tasked to meet consumers growing needs?
Connected vehicle data can be the key to everything from choosing a successful location for your next store to optimising in-store merchandising decisions.
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The ability to find unique data and make it actionable has become what sets businesses apart in the modern economy. But how do you combat the issues of retailers facing increased competitive threats while tasked to meet consumers growing needs?
Connected vehicle data can be the key to everything from choosing a successful location for your next store to optimising in-store merchandising decisions.
Download the ebook today and discover:
Our vision, investor information and leadership team profiles

Our vision, investor information and leadership team profiles

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