Tag: Writing

  • Writing Copy That Sells

    Every form of writing needs to be written with a different approach in order to create an impact on the reader. Most importantly, it is vital to showcase the benefits associated with your product or service through the write-up. Try to understand what problems the potential customer might be facing and then, with the help of your write-up, let them know how your product or service can help solve those problems. For example, while writing a sales copy you need to consider the key aspects of your product or service, which will not only help you in writing a good copy but also ensure its success in winning the sale…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7637

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  • Is There a 2×4 in Your Future? 3 Signs that the Universe Is Getting Tired of Waiting For You To Step Into Your Greatness

    In case you aren’t familiar with the concept of the 2×4, let me explain. The 2×4 happens when all the gentle nudges and taps are being ignored, and the Universe decides sterner measures are necessary. Basically you have a feeling there’s something you should be doing — starting a biz, changing your biz, taking your biz to the next level, stepping out and becoming a speaker, writing a book, etc. — and you’re not…

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    http://www.associationofmarketing.org/articles/view.php?article_id=13859

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  • Expelled FUNAAB Student Alleges Threat To Life By Institution’s Vice Chancellor

    Expelled FUNAAB Student Alleges Threat To Life By Institution’s Vice Chancellor

    L-R: Ifemosu Michael Adewale and, Prof Felix Salako
    L-R: Ifemosu Michael Adewale and, Prof Felix Salako

    Expelled FUNAAB Student Alleges Threat To Life By Institution’s Vice Chancellor 1

    Expelled FUNAAB Student Alleges Threat To Life By Institution’s Vice Chancellor 2L-R: Ifemosu Michael Adewale and, Prof Felix Salako


     

    A student of the University of Agriculture, Abeokuta, who was expelled for writing an open letter to the school’s management over issues of transportation and insecurity on campus, Ifemosu Michael Adewale, has raised the alarm over plans to kill him.

    In a petition written to President Muhammadu Buhari, Ogun State governor, Dapo Abiodun, and heads of law enforcement agencies in the country, Adewale alleged that Vice Chancellor of FUNAAB, Prof Felix Salako, was currently doing everything possible to kill him.

    According to the young man, he had been receiving death threats from different persons, who have told him that he would suffer for speaking against Salako.

    Adewale said that he was crying out so that the world would know where his death came from in case he was killed.

    He said, “At exactly 1:00am on Tuesday, March 17, 2020, some hired assassins came to my apartment around Apakila Camp with cutlasses and guns. They tore the net of my room and afterwards moved to the last room in my compound, tore the net and started searching for me. 

    Expelled FUNAAB Student Alleges Threat To Life By Institution’s Vice Chancellor 3


    “When they could not find me, they left but not without warning that they were going to deal with me for fighting the VC.

    “Earlier, I had received a lot of calls from private numbers telling me that they would kill me for challenging my unlawful and illegal expulsion from the university and ridiculing the Vice Chancellor.

    “Prof Salako is close to those in power, whereas I am an ordinary citizen.

    “I am crying out publicly so that at least the world will know where my death came from and I will not join the long list of unresolved murders. My killer should at least be known.”

    But when contacted by SaharaReporters, spokesperson for FUNAAB, Dr Lydia Onwuka, denied the allegations, insisting that the VC, Prof Salako, has no reason to go after the life of Adewale or any other person in fact.

    She said, “There is a matter in court but let me just say that the VC has no reason to kill Ifemosu Adewale or any other person.

    “The allegation is not founded on any proof or fact, so it is not true.”

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    Expelled FUNAAB Student Alleges Threat To Life By Institution’s Vice Chancellor
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    http://saharareporters.com/2020/03/17/expelled-funaab-student-alleges-threat-life-institution%E2%80%99s-vice-chancellor

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  • Movement control order, time to take care of mental health: Lee Lam Thye

    Movement control order, time to take care of mental health: Lee Lam Thye

    Movement control order, time to take care of mental health: Lee Lam Thye 4

    KUALA LUMPUR: The two-week movement control order period is a time for everyone to take care of their mental health amid the Covid-19 outbreak.

    Befrienders KL patron Tan Sri Lee Lam Thye in a statement today said the disease which had been declared as pandemic could spark fear and cause anxiety as well as intense pressure among people from all walks of life.

    “Among the things that you can do to overcome fear is to limit your screen time…you can also do many other beneficial activities such as drawing, meditation, writing journals and praying.

    “Share positive and encouraging messages on social media such as stories of those who have recovered from Covid-19 or dedicated health care workers who work tirelessly and selflessly around the clock,” he said.

    Lee also advised those who live alone to stay in touch with their loved ones through phone and video calls.

    Those who struggle with stress or just need someone to talk to can contact Befrienders KL at 03-7956 8145 for emotional support, he added.

    Lee also advised the public to obtain verified information about Covid-19 from trusted sources such as the Health Ministry and the World Health Organisation.

    Meanwhile, he called on the government to provide psychosocial support especially to health workers in the frontline combating Covid-19. — Bernama

    Movement control order, time to take care of mental health: Lee Lam Thye
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    https://www.thesundaily.my/local/movement-control-order-time-to-take-care-of-mental-health-lee-lam-thye-ID2162813

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  • 3 Keys to Writing Copy that Attracts and Invites (and Doesn’t Feel Sales-y and Slime-y)

    If you’re like so many conscious/heart-centered entrepreneurs, a lot of traditional copywriting probably makes you pretty uncomfortable. (Copywriting is writing promotional materials, nothing to do with protecting your intellectual property.) But everyone tells you that you need it if you want to make money. So what do you do?

    Read on for 3 keys to writing copy that attracts, inspires and invites so you make money AND feel good doing it.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14349

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  • Optical character recognition for graffiti

    Optical character recognition for graffiti

    Researchers in China have recognised that optical character recognition (OCR) has matured and can identify and extract information from documents that use standard writing styles. However, the world over people have very different ways of writing that might remain obscure to OCR. Moreover, people scrawl and gesture on tablets and phones and other devices in ways that are not even close to their normal handwriting and so are likely to be illegible to a computer.

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    https://techxplore.com/news/2020-03-optical-character-recognition-graffiti.html

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  • How to Write Technically for the Lay Person

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    While you are writing a book or for a specific magazine or article site, you must be using flowery language using striking words, long sentences, phrases or idioms. In short, you need all those elements that will make the text more catchy and will hook the readers! However, that is not the case in technical writing, i.e. when you are writing for websites that are services or products based. Built using advanced web development frameworks, they need to be produced with clean and simple content that is conversational to the buyers. Specifically, the web content must be representative of the services and the company. But, why called technical writing? A good content on the websites plays a great part in SEO and content marketing. It helps in getting the backlinks and scale up in position of the websites in the search engines to get more visitors.

    So, the next time you are preparing content for a high-end website or online application for your business, keep these tips in mind.

    #1 Know your target audience

    The first thing you need clear-off in your head is the target audience of your site. Be it a group of businessmen or corporate services clients, they are all layman! So, keep your vocabulary outright simple. Don’t use more of technical words and flowery English to make the content snappy. Instead, keep it outright simple, such that even a kid can understand what you provide from your site.

    #2 Show but don’t dictate

    Do not dictate or describe everything about your products or services to the visitors in text. Let them discover that gradually as they proceed to different pages. It makes the visitors curious and persuades them to visit more pages of your site in a session. Thus, show them what you provide, but don’t spell it.

    #3 Use simple, short sentences and active voice

    There is actually no point in over-elaborating technical stuff in the websites. Most visitors are basically skimmers and like to wrap up things quickly. So, try using shorter and simple sentences. And, also use active voice as it’s like you are directly interacting with them.

    #4 Be assertive

    Do not assume that everyone knows about your company, products or services. They don’t. But, they are coming to your site to know about it. So, write with absolute authority and command.

    #5 Avoid the jargon

    Your website is for the layman. Not only for the technically skilled ones! Be sure you are putting information that is also easily understandable by the non-specialists. Even if you need to use complex, technical or niche terms, explain them or hyperlink them to other pages that will give their basic information.

    #6 Use text to compliment the images

    While you will be putting images at every relevant point or pages on the website, create content that will perfectly compliment them. This will enhance the visuals of the site and make it more captivating for the readers.

    These explain web development just do not end with creating a great website or application. But, developers need to have some online content marketing ideas too. They have to know well what exactly can fetch a good amount of visitors to a website, besides making it design-wise attractive.

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    Source by Rob Stephen

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  • Stephen King Is More Introspective in His New Novel Doctor Sleep

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    In Stephen King’s new novel, Doctor Sleep, King brings back the character of Danny Torrence, the little boy in The Shining. In interviews King says that when fans ask about the fate of specific characters (the one’s that actually live through the horror), he’s been more interested in the those that question the fate of Danny. I think most people who have seen the movie remember the cute little boy on a tricycle with a bowl haircut racing down the empty corridors of The Overlook Hotel. Later to run from a mad “white knuckle alcoholic” who was his father.

    Doctor Sleep is, in my opinion, semi autobiographical. Like Duma Key, which deals with the aftermath of a man who is in a horrendous accident (like King), Doctor Sleep deals with the reality of what it is like to be a recovering alcoholic. I didn’t know King was an alcoholic, but he has been in recovery for over twenty years. So he knows the depths to which one can plunge as well as the difficulties in trying to remain sober. In Doctor Sleep, Danny is an alcoholic like his father and a chain smoker like his mother (who, in the novel, has died of lung cancer). When writing the book, King’s son, Owen, told him that the “plunge” he had given Danny, now Dan, was not far enough to equal the plunge Dan’s father, Jack, had taken. King takes his advice. So, if you don’t want gross, speed read ahead. Dan, after having picked up a girl, gotten in a fight, spends all of his paycheck on cocaine, wakes up still drunk and has to go to the bathroom. “Another lurch from his unhappy gut… That released all of the puke triggers: the vinegar smell of hard cooked eggs in a big glass jar, the taste of barbecue-flavored pork rinds, the sight of french fries drowning in a ketchup nosebleed. All of that crammed into his mouth last night between shots. He was going to spew… ” And that he does in spectacular fashion. But that leads to the main reason for the scene… Dan’s plunge. As he’s leaving the bathroom, out of another room comes a toddler with a baggy diaper full of everything a baby discards, sees the coke on the table, runs to it crying, “canny, mama, canny!” Danny keeps him from getting the “canny” and the little boy falls asleep with his drunk mother. Danny notices bruises on the little boy’s body. While the mom is passed out, he goes through her wallet taking all of her money. Justifying this by saying she’d been the one who made him spend his paycheck on coke. The taking of the money haunts Dan. And the bruises on the little boy haunt Dan. This, to me, is the real crux of the novel. Dan can not get beyond the demons of his past, his murderous, alcoholic father, the dead but not dead people from The Overlook who visit him leaving behind pieces of their rotting, putrefying bodies and the mother with her bruised baby boy. Dan discovers “that memories are the real ghosts” and that, “you take yourself with you, wherever you go.”

    Of course in every King novel there has to be some type of supernatural forces causing havoc. In this novel, King expands on the concept of “the shining”. It’s the ability to read other people’s minds, or move objects, or project out of one’s self. Dan has it and so does a young teenage girl named Abra. In Doctor Sleep, they have to battle a bunch of centuries old serial killers, the True Knot, disguised as RV driving pensioners who literally feed off the pain of others. They only feed on those with “the shining”, and they make their deaths particularly brutal. It makes for better “steam”. They get a big kick out of 9/11 and other tragedies. The leader of this group, a woman named Rose, has a tusk. In Doctor Sleep, Dan fights his past with much greater dread and sense of terror than he does the woman with the tusk. Dan does, through AA, “come to know a new freedom and new happiness.” He also comes to realize that he “will not regret the past nor wish to shut the door on it.” With this novel King, apparently, is not shutting the door on his past.

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    Source by Linda M Caminiti

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  • The Essence of Technical Writing

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    The Gist of Technical Writing

    Technical writing, though may seem to be complex outwardly, is not that much complicated when approached in a pragmatic and systematic way. To make it simple, technical writing is just the process of peeling the outer chunky cover of the complexity of the entailed subject and showing the common reader the right way to feel the inner softness at ease.

    The Objective of Technical Writing

    Technical Writing is the process of taking away the toughness of the subject and making it simple and straightforward so that even ordinary readers who do not possess the grasp of the subject can easily digest the topic. A technical writer must be capable to assimilate the subject technical communication in its entirety and must be competent enough to translate the same into a commonly used language avoiding all of the included technical jargon.

    Though the subjects can vary, an expert technical writer will have to be skillful in providing the readers practical and precise content regarding the discussed subject in an ordinary language. The topic may be based on issues such as computer snags, recently launched innovative apps, description of a consumer gadget, mobile phones, computer tablets, medical items, or many other such things that are par for the course of modern living. A talented technical writer will delve deep into the subject and will gather all the relevant practical points and then will pass them to the readers without losing the grip of the subject, but, in a simple language. There lies the real significance of a technical writer.

    Give Valuable Information to Readers

    One of the main points that all technical writers will have to take care is to include valuable information that will be useful to the readers rather than detailing the apparent technical data. Readers will be more interested in knowing what the item concerned will impart them, rather than the physical or technical specifications. That does not mean that the writer must completely avoid such technical details; the only thing that he or she must ensure that the detailing must be customer-oriented.

    One Basic Tip

    To become a good writer, one should become a good reader and when the topic comes to technical writing, the writer must be clued-up on the latest technological advancements. The writer must absorb the scientific advancements as and when it comes to pass, and in our time the best bet for it is to rely on the effectiveness of the various internet platforms. In short, all technical writers must comprehend and assimilate the subject concerned fully before trying to pass on to the readers.

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    Source by Kaliyath Achutha Kumar

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