Tag: Writing

  • How to Select the Right Marketing Strategy for Your Business

    How to Select the Right Marketing Strategy for Your Business

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    I’ve probably had more conversations about this topic with clients than any other: What marketing strategies should I use to market my professional services?

    These days, there are more options to market yourself than ever before. And you may have a tendency to look for something quick and easy that will generate a never-ending stream of new prospective clients.

    I wish that solution existed. Some of the newer methods of marketing, such as YouTube videos, are very powerful, but extremely difficult for the average person to pull off successfully.

    Over the years, I’ve had tremendous success with three primary marketing activities. And I’ve also helped a whole lot of clients implement these strategies successfully as well. Nevertheless, for all of them it can take a tremendous amount of time and energy to get consistent results.

    Here are the pros and cons of each strategy and my overall recommendations about how to integrate each one into your overall marketing plan.

    Networking and Direct Outreach

    This strategy about building relationships with others in your field who can connect you to prospective clients. This means having conversations, attending meetings (individually or in groups), and doing follow-up. Sometimes it means reaching out directly to those in your network (including LinkedIn), being proactive, and exploring possibilities for projects.

    Pros: Networking is the most concentrated, focused, personal kind of marketing. And if you do it well and consistently it can be extremely effective in building strong relationships and trust with your business associates and prospects.

    Cons: The downside of networking is that it can drain your energy. This is a particular issue for introverts like me. And networking only enables you to reach a limited number of people.

    Recommendation: Start marketing your professional services by meeting as many people as you possibly can – face to face. Join organizations and associations and then learn how to use LinkedIn to connect with new prospects.

    Speaking (Live and Webinars)

    If you want to gain a reputation as an expert, nothing is better than speaking. And it combines the best of networking and writing, in that you are connecting with people directly and also sharing your valuable expertise.

    Pros: Speaking can quickly establish you as an expert. And you can immediately follow up with those in your audience.

    Cons: The downside of speaking is that, for many people, it comes with a high fear factor, therefore a lot of people avoid it.

    Recommendation: As your network expands, start to find audiences to present your ideas through professional associations, chambers of commerce, and other groups both offline and online. Learn the skills of giving a great presentation and of following up with your audience members.

    Writing

    Publishing articles and books have always been a good way to market professional services. It establishes your credibility. And with the expansion of various platforms on the Internet, such as Medium, and tools such as WordPress, it’s easier than ever to put your ideas out there.

    Pros: There is no better way to get your ideas out into the world and in front of a large number of people quickly and at virtually no cost.

    Cons: The downside of writing is the sheer volume of online material. There are so many articles published online these days and sent out by email that it can be hard to break through. And yes, writing is a lot of work and takes lots of time.

    Recommendations: You should publish an online newsletter and blog as soon as possible. Work at growing your list and you’ll expand both your reach and credibility. Note that this can take years, so you need to be patient.

    This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. 5 Pillars article here.

    Social Media (supplemental strategy)

    For independent professionals, social media is a fast and easy way to communicate about what you’re up to in your business. It’s worth the time to set up LinkedIn, Facebook and Twitter accounts.

    Pros: It’s easy to set up social media accounts and start posting and linking almost immediately.

    Cons: It can take a long time to gain traction that results in any new business. And it can also eat up a huge amount of time.

    Recommendation: Think of social media as a supplement to networking, speaking, and writing. It can increase your visibility and credibility among those you already know.

    All of these marketing strategies take time to master and don’t yield immediate results, but in my experience, the time and effort you put into them will reward your investment many times over.

    Perhaps the biggest mistake you can make in marketing your professional services is implementing these activities randomly and superficially. For success, you need to do all of them regularly and frequently. And for that you need a solid, step-by-step plan.

    Cheers, Robert

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    Source by Robert Middleton

    Views: 1

  • Selecting the Character's Emotion

    Selecting the Character's Emotion

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    The last article covered the process used in selecting and portraying the character's objective. Many of the same principles also apply to the selection of the emotions. As with the objective, the ability to choose and convey strong emotions is a valuable tool for the actor. Many performances work mainly because of the powerful emotional portrayals.

    In a dramatic sense, what are emotions and how do they affect the audience? Emotions, together with intentions and obstacles, are the forces that move the characters through the story. They are feelings so powerful that they can change the character's life or destroy it. And by destroy, I mean decimate one's inner powers, beliefs, even one's life. For the actor, such feelings must be larger than life. They must also be readable to stir and lead the audience in the desired story direction.

    Emotions affect the audience in many ways. Most important is the empathy they create causing the audience to care about certain characters and follow their struggles. They likewise, create a for or against polarity for each main character as the audience observes, evaluates, judges, and even takes sides. As part of the behavior, emotions create deeper awareness of the character, often justifying their actions. In addition, emotions can change the audience perspective and the way they feel or think about a given issue. They are instrumental in leading the audience in the desired story direction

    Like the intention, the emotion can intensify the conflict within or between characters. It can likewise, establish sympathetic or antagonistic roles, ones that make the audience root for the hero and boo the villain.

    In choosing the emotion, the guidelines are similar to those used in selecting the objective. First read and study the entire play. Look for clues in the dialogue, the action, the stage directions, and in the resolution of the story. Select choices that result in the story line making sense.

    Like the intent of the character, the emotion is derived from the character's viewpoint, what the character knows and feels up to that point in the story.

    No one lives in a realistic world. We occupy a space of our own creation – bits and pieces of actuality mixed together with our internal perceptions, our hopes, our fears, our memories, and our anticipations. This "reality" we live in – half fact, half fantasy – is as much the product of our emotions as our rationality. Thus, in any given situation, what might be an acceptable intention and emotion for one character might be a contradiction for another character. Knowing the character's goals, flaws, and inclinations in context of the total story will aid in determining these choices.

    Next, we need to answer the question, does the character's emotion assist the intention or does the emotion create an obstacle? Placing the objective, what the character wants, in conflict with what he or she feels will likely shift the focus of the scene to the character with the greater internal struggle.

    Let's use the example where a man is at a dance and sees the women of his dreams sitting alone. His intention might be: To get to know her. But his emotion, fear of being rejected, would be in conflict with his intention. Thus the focus of the scene would be primarily on his internal struggle and the purpose of the scene might be to show the man overcoming his fear.

    But let's say her intention, to marry rich, is assisted by the emotion, ambition. And the scene resolves when the women walks away when she discovers the man is dirt poor. If his initial emotion of fear were replaced by desire and his intention remained to get to know her then the focus of the scene would center more on the relationship and the impending discovery. The purpose of the scene could be to introduce his major obstacle in the story, the women, along with his over all goal: To win her love.

    The initial choices for each character might look like this:

    MAN

    Objective: To get to know her

    Emotion: Fear / Desire

    WOMAN

    Objective: To marry rich

    Emotion: Ambition

    The above choices set up confrontations, the inner doubts of the man, and then, his desire for her is countered by the revelation that he's not rich enough for her. After the woman learns this, her emotion changes to contempt for the man and she walks away. The characters' choices would now change to:

    MAN

    Objective: To win her love

    Emotion: Determination

    WOMAN

    Objective: To marry rich

    Emotion: Contempt (for the man)

    These choices place the focus of the scene on the major conflict that is resolved later in the story when he wins her love. It, likewise, centers on what's important, the relationship.

    As with the intention of the characters, the emotion need not follow the logic of the dialogue and action. Modern plays and movies do not always express the thoughts and emotions of the characters clearly, nakedly, up front. Today, we have to play the duality of people; playing what they appear to want against what they really want. And sometimes the two may have no connection what so ever.

    In modern plays, every character has two behaviors. What is really going on and what they are willing to show to the world? So many emotions, to be played properly, need to be partially masked or repressed.

    Using the man and woman from our earlier example, let's set up a scene later in the story, one that demonstrates the duality of the characters and uses of partially masked or repressed emotions. At a shopping mall, they meet by chance and their dialogue is mainly small talk. The scene ends with each alluding to errands undone. The only hint about what is really going on is found in the following script action lines:

    He rarely looks directly at her.

    They shake hands, each holding on longer than necessary, and then each goes their way.

    In view of the story's final outcome, this is likely a scene where her objective, to marry rich, is weakening, and that she has some attraction for the man. Based on how their first meeting resolved, their selections might be as follows:

    MAN

    Objective: To not upset her / To win her love

    Emotion: Desire / Determination

    WOMAN

    Objective: To show him I don't care / To make him want me

    Emotion: Determination / Curiosity

    This would be a scene where the characters are not open with each other, yet the audience (or camera) is aware of the inner conflicts and what's really happening. The behavior could best be reflected through masked and / or repressed emotions.

    If the man were to play his emotion of desire openly, he would surely upset her. So he has to repress it or use a mask technique and unleash his desire when she is not looking at him. The woman is determined to show the man she doesn't care about him, but now he appears to have no desire for her. From her point of view, something has come to change the relationship and as a result, she alters both her objective and emotion.

    His apparent disinterest makes her curious and her objective in now: To make him want me, like all men do. Her actions might be to get his attention, to entice him. But the problem is, he's not looking at her. How can she obtain what she wants? She uses the lingering handshake.

    You can see where these choices create conflict both within and between the characters. They also create subtle shifts in behavior that move the story forward. Interest in the relationship is likewise increased because the audience is aware of something the characters are not. And as the scene ends, the audience has a pressing question: "What will happen the next time they meet?"

    The foregoing example demonstrates one answer to the character's choices. These are, by no means, the best or only selections. In fact, the type of actor you are is also a consideration. If you were Jack Nicholson, your emotions might be different than if Arnold Schwarzenegger were he playing the same role. Each actor brings to the scene his or her own perspective and emotional latitudes. Furthermore, a scene played as a comedy versus one being played as a drama might result in different sets of emotions for the characters.

    Here are some other factors that should be considered: Who are you in the story? What is the situation, and what is the relationship? For instance, if you were playing a love scene as a character that had little experience with the opposite sex, your emotion might be fear (fear of the unknown) rather than the expected desire or lust.

    Now change the situation to your having a good dinner with your loving spouse. Your emotion would change to maybe contentment or joy. Now change the relationship to your having dinner with an important client. Your emotion might range from apprehension to ambition to greed. Who you are, the relationships, and the situation, all have a bearing on the emotion selected.

    How many emotions can you use in a scene and how long do you play an emotion? As a general rule, work with only one dominant emotion in a scene – until something occurs to change it. These occurrences could be a change in the relationship, the situation, who you are, new information, overcoming obstacles, new obstacles, and succeeding or failing at one's intention. Any one of these events could have enough impact to motivate a change.

    Most scenes have one dominant emotion running through them and while the actor may use subtle shadings of other emotions, that one feeling prevails – until something occurs to change it. If the actor were to change the emotion at each minor occurrence, the audience would question the character's integrity and loyalty to the cause for which he is fighting.

    Too many changes cause the character to lose part of his identity. We become uncertain about who he is, what he's attempted in the past, or what he's after now. Credible characters are made up of consistent behavioral patterns. By that I mean, what has happened before will likely happen again should the same situation occur. There will, of course, be a few surprises, but for the most part, certain emotions will dominate each character's behavior as he or she progresses through the story.

    So when you research and study the entire play, you will likely find certain emotions and emotional patterns repeated to reinforce the identity and commitment of the character. For instance, the repeated pattern of mischief – embarrassment – fear might be the dominant emotions for a small overly rambunctious boy. A young executive struggling with business ethics might have an emotion pattern of ambition – determination – greed – guilt. A woman in jeopardy might follow a curiosity-suspicion – fear – terror progression.

    As you can see, certain emotions and their progressions make up a portion of the character. Also look for surprises where the emotion swings 180 degrees, ie, contentment to fear, desire to contempt, revenge to compassion.

    When working on a play or scene, write down in the margin of the script your choices in objectives and emotions, where the changes occur, and the motivation for making the change. Beginning actors tend to be non-committal while experienced actors, however, take dramatic risks and commit themselves to their choices. By writing them down, you've made a major step to that commitment.

    To aid in selecting the emotion, I've compiled discussions of root emotions , the primary forces in most scenes. These discussions explore the physical sensations, sources, forms, and dynamics of the most common root emotions. They will serve as a guide in stretching the clarity, strength, and polarity of your emotional repertoire.

    This article has covered the basic skills used in the selection of dramatic emotions. Use these skills as tools to nurture and release the character's true feelings, to foster the isolation and control of emotional behaviors, and to achieve the desired strength (story importance), clarity (audience knowing / feeling it) and polarity (protagonist-antagonist orientations ).

    Implementation of your selections is addressed in another article. This article will cover the various methods used to generate credible emotions.

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    Source by Erik Sean McGiven

    Views: 0

  • What is the Ultimate Lifestyle?

    What is the Ultimate Lifestyle?

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    Since the mission of this newsletter is to help you define,

    carve out, and live your own Ultimate Lifestyle, I figured I

    should devote some space to laying a proper foundation for

    doing that.

    Before you can hit a target, you need to know where it is!

    So, to begin, let’s answer the question:

    What is The Ultimate Lifestyle?

    First of all, it’s different for different people. There are

    no rules or formulas. For some people, it means a lot of

    money, lots of “stuff,” a fast-paced and “jet-set” sort of

    lifestyle. For others, it means a very simple, slow-paced

    life that focuses on service to others. And for others, it’s

    every possible scenario in between these two “extremes.”

    There’s no right or wrong lifestyle, or good or bad

    lifestyle.

    There’s just what works for you — and it will likely change

    over time. I know it has for me.

    No matter how you end up defining Ultimate Lifestyle for

    yourself, now and in the future, there are 8 components that

    must be considered:

    1) Income Streams

    To live your Ultimate Lifestyle, you must have income

    streams flowing that allow you to pay your bills and finance

    all the “extras” you prefer. To me, the ultimate target to

    shoot for in this arena is to have income streams flowing

    whether you “show up” for “work” or not, so you can choose

    what you want to show up for (even if it continues to be

    what you call “work” or a “job.”).

    That’s what I’ve been able to achieve by applying my

    Invisible Path/11th Element strategies combined with direct

    marketing on and off the Internet.

    Having income streams flowing whether you show up or now

    seems like “pie in the sky” to many people, but it’s

    actually very attainable in today’s world. You’ll learn more

    about how to do it in future issues.

    2) Emotions and Beliefs

    Many people fail to create their Ultimate Lifestyle because

    they have emotional blocks, issues, or beliefs (what I call

    “p.s’s.” or “master biography files”) that hold them back.

    Other people have produced extraordinary results and could

    live their Ultimate Lifestyle, but their blocks, issues or

    beliefs prevent them from doing it — or fully enjoying it.

    Therefore, living The Ultimate Lifestyle must include having

    access to resources and inner skills that allow you to

    uncover and remove, heal, or release any blocks, issues or

    beliefs that hold you back. You’ll learn more about how to

    do that in future issues.

    3) Fulfillment and Satisfaction

    Whether you have a 9-5 job and career, you’re a full-time

    mom, or whatever you do with your time, a big part of living

    The Ultimate Lifestyle means getting as much fulfillment and

    satisfaction from what you spend your time on as possible.

    Many people don’t ask for this, don’t focus on this, and

    therefore don’t get it. You must make it part of your

    intention and focus!

    4) Living Environment

    How and where do you want to live? In the mountains? In the

    big city? On the water? Multiple homes? Do you want to live

    in a big home or a small home? Is privacy or seeing

    beautiful scenery out your windows important to you? Do you

    like modern furnishings, antiques, or an eclectic mix?

    Living the Ultimate Lifestyle means asking these questions

    and having a home base that nourishes you at a very deep

    level. My family recently moved to Charlottesville, Virginia

    in pursuit of the nourishing living environment we craved —

    and we got it, even better than we expected!

    5) Relationships

    What good is having income streams, a healthy emotional

    life, empowering belief systems, a great living environment,

    and a sense of fulfillment and satisfaction from how you

    spend you time if you’re alone (and don’t want to be) or

    your relationships with significant others (parents,

    siblings, kids, associates, etc.) are a mess? Believe me, I

    know about this one from long personal experience (before

    meeting my wife, Cecily).

    Therefore, living The Ultimate Lifestyle must include having

    access to resources and inner skills that allow you to

    attract, build, and maintain healthy relationships.

    6) Health

    Again, what good is having income streams, a healthy

    emotional life, empowering belief systems, a great living

    environment, fulfillment and satisfaction, and great

    relationships if you have health problems that drag your

    quality of life into the gutter?

    Dr. Robert Lindberg says, “We spend most of our life gaining

    wealth and we then spend most of our wealth on gaining back

    our health.”

    Living The Ultimate Lifestyle means having access to

    knowledge, resources, and skills that allow you to get

    healthy, stay healthy, and quickly resolve difficulties if

    and when they arise. I discussed some of the resources I use

    for this in previous issues, and will continue to share them

    in future issues,

    7) Time

    You can have income streams, a healthy emotional life,

    empowering belief systems, a great living environment,

    fulfillment and satisfaction, great relationships and health

    and if you don’t have any time to do what you love, to

    follow your non-work passions, or to truly enjoy anything,

    what’s the point? I know many people who could absolutely be

    living their Ultimate Lifestyle, but they choose to work too

    much, to the detriment of their quality of life. That’s too

    bad — to have the choice and ability and not do it.

    8) Wealth Building, Management, and Responsibility

    The final component to living The Ultimate Lifestyle is

    having systems in place that allow you to use your income

    streams to create wealth (as you define it), manage it, grow

    it, protect it, structure your financial and business

    affairs for maximum efficiency and personal benefit, and

    find ways of contributing and giving back (if that’s

    important to you, which it is to me and my wife).

    I’ll be writing a follow up article, called “The fuel that drives the Ultimate Lifestyle” shortly.

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    Source by Bob Scheinfeld

    Views: 0

  • Successfully Resolve Customer Service Problems to Retain Customer Loyalty

    Successfully Resolve Customer Service Problems to Retain Customer Loyalty

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    It seems that as our technology improves, the business/customer relationship is declining. With online technical and sales support, the personal side of customer relations is not as prevalent. There is no longer any loyalty to a business and its products and services. This trend can cause a significant decrease in sales. One way to counteract this trend is to resolve customer service problems successfully and efficiently in order to retain customer loyalty.

    The following list outlines simple but effective methods of successfully resolving customer service problems:

    Create a Customer Complaint Department: The best way to deal with customer complaints effectively and efficiently is to have experts who are able to manage irate customers with their problems

    Be Polite and Courteous: If a customer walks into a business or calls, it is important that the customer service representative takes the time to show that they care and are willing to listen and help. Empathize with the customer’s problem. An angry customer will calm down if they feel they are valued and respected. Be positive.

    Record the Problem: Writing the complaint down and the actions that will be taken helps avoid any misunderstandings. It also shows the customer that the matter is important to the business.

    Provide Solutions or Methods of Resolving the Problem: Don’t list business policies and practices. This will only infuriate the customer. Work with the customer to come up with a solution that will satisfy the customer. If possible, don’t pass the problem off to another representative or transfer the call to someone else. If you do, make sure the new representative has all of the pertinent information so the customer does not have to repeat himself.

    Empathize, Don’t Apologize: A direct apology will assign blame to the company. It is better to empathize using such phrases as: ‘I am sorry you have had such a difficult time with our product.’ It will show that you care about the customer’s situation. Try to understand the customer’s feelings and point of view. Understanding will go a long way in satisfying the customer.

    Keep Your Promises: Make sure that you don’t make promises that you can’t keep. It will reflect badly on the company and make you look incompetent. The customer will also appreciate reliable service.

    Produce Positive Results: Always follow through with your plan to resolve the problem. Bad or poor quality service will cause you to lose customers. The key to maintaining customers is to always follow through with your promise.

    Offer loyalty Incentives: If the problem cannot be adequately resolved, offer a customer an incentive so they will continue being a loyal customer. This can include giving them a replacement product or service along with a gift or discount on their next purchase. Everyone loves free things. It will make the customer feel appreciated.

    Think of customer complaints as lessons for improving customer care. The solution to great customer service is being able to identify the type of customer you are dealing with. To reap the rewards of customer loyalty, the customer needs to be put first when there is a problem. Showing the customer you care and are willing to resolve the problem efficiently and effectively will go a long way in retaining customer loyalty. Customer loyalty cannot be established immediately, but the investment is well worth it. A happy and satisfied customer is essential to achieving a successful and long term business.

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    Source by Amy Nutt

    Views: 1

  • The Anatomy of an MLM Business Blog Post

    The Anatomy of an MLM Business Blog Post

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    A blog post has working elements that make it one of the best forms of content in today’s MLM business environments. The way it is constructed can make or break the marketing of the business itself. The purpose or goal of the blog is usually two-fold, to drive traffic and to educate the reader. However, the goals can be different then what’s listed here. Whatever goals that you decide should reflect on the design and promotion of the individual posts.

    The layout of the blog

    The MLM business blog consists of a consistent format that allows the reader to consume the material easily. The format or layout includes the title, any subheadings, body text, URL links, closing and call for action. Don’t be shy to elaborate on a topic under multiple subheadings. Each sub heading should reflect on the main theme from your introductory paragraph.

    The body text must align with the topic of the subheading and that in turn relate to the main topic of the MLM business blog. The layout is simple, from title to each subheading, to the closing and call to action. That is how it flows. You can get fancy with the call to action and other aspects but that is for another day. Each paragraph should be no longer than a hundred words each, 75 is really the target to hit. However, this will not always be the case.

    Once you hit towards the end of your blog post. You can wrap things up nicely with a closing that is followed by a call to action. The closing can be 50 words with a shorter call for action. Every post should offer at least one call to action that leads further into the lead cycle. You can measure the success of them with Google analytics. Once you have your draft done. You can then tweak the layout and start editing the content. Use a good spell and grammar checker. Don’t forget to find an image that is relevant to the written material. Put it aside for an hour or two and then come back and review it again with a clear mind.

    Your blog is only effective through effort

    It takes time and patience to write good blogs for your MLM business. These tips are just for writing one. It only includes some technical aspects but they are important enough to go over and adopt for your needs. Thank you for reading.

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    Source by David L. Feinstein

    Views: 0

  • Why Healing Requires Integrating Our Unconscious Experiences Into The Wholeness Of Our Being

    Why Healing Requires Integrating Our Unconscious Experiences Into The Wholeness Of Our Being

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    Nurture The Deepest Part Of Your Core Nature

    Healing involves integrating our fragmented parts into the entirety of our being. However, the paradox is: we are not broken but merely disassociated from our wholeness. The term healing denotes restoring what is not functioning as it is intended. When we are caught up in the distorted beliefs about ourselves, it leads to separation or what we consider being broken. In fact, it is merely being separated from the completeness of our true nature. Think in terms of a hologram where the whole is contained in every part. This was an idea espoused by the late theoretical physicist David Bohm who believed the universe is a solid and brilliant hologram. He recognized how each part of our physical reality contained information about the whole. Therefore, our thoughts, emotions, soul and physical body are composed of our soul nature.

    How does this idea appeal to you? Are you comfortable knowing whilst you were born whole and pure, through your beliefs, thoughts and experiences it leads to separation? I'm not suggesting it is entirely your fault because we are all bound to experience this. It is said, while our painful experiences are not our fault, healing the pain is our responsibility. Although there's an element of truth to it, we ought to remember there is nothing to heal other than to attend to our unconscious memories in order to return to wholeness. By attending to these aspects, we integrate our known sense of separateness. Release and Renew is a mantra I often repeat in my writing when I discuss healing and emotions. In doing so, we release that which is not conducive to the present moment. Similarly, we renew our commitment to nurture ourselves by connecting with our core emotions. The integration I speak of is an association with our soul nature, which at its essence is pure, whole and knows nothing of separateness or brokenness. It is the egoic mind which disconnects us from our spiritual self to create two identities ie the darkness and the light.

    How To Heal Your Fragmented Parts

    I am drawn to a passage by the South African author Michael Brown, who writes in The Presence Process : "I dropped my use of the word" heal "because of its connotation that something was wrong and had to be fixed. using the word "integrate," which to me meant there was a part of my experience that was unconscious- a part of my experience that I resisted, controlled, and sedated-which was asking to be incorporated into the whole.Whereas healing felt like I was excluding something from my experience, integration felt like I was embracing everything I experienced . " I believe Brown makes two important points here: we mustn't resist nor control the past, but perceive them as the whole of our life's experience. Second, integration means to embrace or at the very least acknowledge everything that happened to us. Perhaps not right away, but when we are ready to make peace with the past.

    What are your thoughts about this? I realize you may have questions related to your personal experiences. Whilst I am not present to answer them, I assure you trying to make sense of them consciously is a healing process rather than an integration process. It is what author Dr. Mario Martinez means when he writes in The MindBody Code: How to Change the Beliefs that Limit Your Health, Longevity, and Success : "The true agents of change are elevated cognitions and exalted emotions. These agents of change provide sustain transformation; in fact, they have triumphed over the greatest infamies and darkest periods in our human journey. " It does little good to dwell on why the past took place as it did. Instead, we ought to turn the tables and consider the following questions as a basis for self-enquiry. Instead of trying to make sense of the past which keeps us trapped replaying painful memories, we identify how the experiences served us.

    1. How can I use the past to facilitate my greater growth?
    2. In what ways can I use my emotional wounds to bring peace and love to the part of me that is pure and whole?
    3. How can I integrate my sense of separateness into the wholeness of my being?
    4. Whom do I need to become and let go of to achieve this inner state?

    Once we can perceive the pain of the past through the lens of: compassion, forgiveness, peace and love we heal our fragmented parts. It may involve deep exploration into ourselves with or without the guidance of a trained therapist. Considering this, I'd like you to spend the following week journaling your answers to the four questions above. Call it a remote coaching session if you like. Write what comes to mind even if it involves images or symbols. Similarly, pay attention to your dreams via the symbols that appear. Note how you feel within the dream and upon waking. Look for messages in your waking life in the form of people, places and situations that cause you unrest. This is your soul guiding you towards integration. Ultimately, to heal ourselves we must be willing to integrate the pain of the past, so healing happens naturally as nature intended it to.

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    Source by Tony Fahkry

    Views: 0

  • Words Can Help Heal – Sending a Pet Loss Card

    Words Can Help Heal – Sending a Pet Loss Card

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    Anyone that has ever owned a pet knows that no matter how small an animal is, they each have their very own personality. Pets appreciate you. They look forward to seeing you daily. They make you feel wanted and needed. They can get you out of a funk. It is no wonder that we get attached to our pets.

    Losing a pet is one of the hardest things that a pet owner will ever have to face. When someone loses a husband, a parent, or a child, we automatically think to send a card. We sometimes underestimate the importance of sending a pet loss card to a loved one. It is equally important to show you care by sending a heartfelt message. Simple words can mean so much to someone. It is comforting to a person who has lost a pet to know that their loved ones recognize their loss and respect their feelings of grief. The support of close friends and family during any loss can make the process a little easier to go through.

    There are many way to express sympathy in a pet loss card. Here are some tips when writing words of comfort in a pet loss card:

    1. Make sure to use your loved one’s pet name. Instead of saying “sorry about your dog”, say “sorry to hear about Max”.

    2. If you have a specific story that your loved one ever talked about, mention it. It shows that you cared about the life of the animal and that not only were you listening, you were thoughtful enough to remember it.

    3. Depending on your friend’s beliefs, mentioning the pet being in heaven can be comforting.

    4. A lot of the time, pet owners feel some sort of guilt for having to euthanize a pet. It is important to let them know what good pet owners they were. Remind your loved one how awesome they were to their pet, and all the special little things they did to make their pet feel loved and special.

    5. Offer your time. Mention that you are available any time to get a bite to eat, go out for coffee, or just listen. It helps not to be alone when you’re grieving. Although a lot of things probably aren’t exactly fun right away, doing things to keep your loved one’s mind off of the loss of her pet can help with the healing process.

    No matter what you choose to say, make it personal. Remember that this pet played a huge role in your loved one’s life, and that your words mean more than you might know.

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    Source by Lisa Falsetti

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  • Why Improving the Look of Your Leveraged Sales Products Matters

    Why Improving the Look of Your Leveraged Sales Products Matters

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    A New Year has come upon us and it's time to relook at some of the leveraged sales products. If it's been at least six months since you've reexamined your products, now is the time to take a fresh look. Are you achieving your sales goals with them? Did they drop off in the last few months? If you feel like something in your product line can be improved, it's time to relook at everything and make improvements. In some cases, the rework is easy and done within in minutes. While others take more time, and may need a specialist to help. Don't give up, there are ways to improve your sales, you just need to look at the data and try something new.

    The "Why" in improvement for leveraged sales.

    Better looking leveraged sales products could mean a dynamic improvement in sales. It's always preached in book writing groups, that your eBook cover should be improved. If you're selling eBook's, maybe it's time to see if you can get a new cover that may help with your sales. Some folks never change their covers and let them set on the shelves for a long time. While its costly to change them, the sales and shares are worth the investment. The new cover can add a whole new life to the material. It shows your visitors that your serious about helping them by displaying an improved cover.

    Maybe you need to look at the material in your leveraged sales and improve the copy. The material can be outdated, especially if your eBook's or guides have been in your online store for a year or longer. Other content may need just simple formatting changes and background changes. These cosmetic changes can enhance the beauty of your work and bring about new sales, increased trust and authority. However, a bad design is really difficult to overcome, be careful and do some research before granting final approval.

    How the New Look of Your Leveraged Sales will play a major role in your marketing?

    Reworking your leveraged sales is important, especially if you're a newbie in the business. People do judge a book by its cover and the first impression is always the lasting one. If your work comes across as lame, or unprofessional. Most people will never ever give you a second chance. So, by applying some effort to your project, you can create an impression that is favorable. Your first effort may be good, but you always want to try to improve upon your craft. In this regard, your prospects will develop a stronger relationship with you. Your leveraged sales will play a master role as you look to connect and build sales on your social media channels.

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    Source by David L. Feinstein

    Views: 1

  • 10 Proven Ways to Make Money With Your Own Blog

    10 Proven Ways to Make Money With Your Own Blog

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    A number of people own blogs but they do not know how to make money out of them. This is mainly because they do not realize how to create attention and attraction for prospective clients to fund their blogs. A well planned and managed blog can actually offer you freedom and control over your financial future. With an effective follow-up of promises of certain blogs and following ‘how-to’ manuals, you can actually smile all the way to the bank. On that note, in the following discussion, we are going to look at 10 proven ways to make money with your own blog.

    1. Google AdSense

    Google AdSense is a very significant tool that was designed with blog and website publishers in mind. Google AdSense works with Cost Per Click (CPC) and Earning Per Click (EPC). Blog publishers will basically get paid for clicks on Ads that appear on their sites. Anyone who has created, and maintains his blogs, can essentially take advantage of this fantastic opportunity. If you really know how to use the tool to your advantage, you can generate a great deal of revenue.

    2. Amazon Associates

    Amazon associates is majorly an affiliate system of a program primarily involving an agreement between the advertiser (you) and the retailer (Amazon). The advertiser markets the involved and he is paid by the retailer based on an agreement. More importantly, the amazon associate will get some commission when an interested buyer clicks on a given link online and makes a purchase. If you can manage to market as many products links as possible in your blog and sell some Amazon products then it’s possible that you can indeed make good money on your blog.

    3. eBooks

    eBooks are basically books that are in a soft copy format and can be downloaded on an internet connection. There are a number of ways through which eBooks can be created. You can employ writers, write them yourself or even use a public domain content. There are always numerous ready buyers to buy your eBooks, regardless of your area of concentration. With your blog, you can actually be selling your eBooks and get money or you can opt to sell the eBooks for other writers and they will pay at a commission.

    4. Sponsored Content

    Sponsored content is generally a native advertising method through which brand-sponsored videos and articles appear on social media platforms and sites of influence and also publishers. When you have sponsored content, there are usually a number of things you need to keep in mind as you market it. Firstly, do a perfect timing for your content, tie the content with your targets audience, use high-quality content such images to add value to the content and keep the tone relatable and authentic. You can always find brand-sponsored articles from big brands and advertise it on your blog and through that, you can indeed raise a significant amount of money.

    5. Contextual Ads

    This is essentially a form of targeted advertising that features adverts that appear on websites, such as the content displayed on mobile devices’ browsers. In a nutshell, in contextual ads, the system displays ads that are closely related to the content of your site depending on the keyword targeting. With contextual ads, you are normally paid per number of clicks. If you can get a significant number of contextual ads displaying on your blog then you can actually earn relatively good money depending on the number of clicks.

    6. Banner Ads

    This is an advertisement that appears on a webpage in the form of a column, bar or box. The major function of a banner ad is to promote a brand or, even more importantly get visitors from the host site to advertise on its advertiser’s website. The major function of a banner is to add traffic to your site and through that, you can seal your marketing deal. The more the traffic to your blog, the better. High traffic means high income.

    7. Online Courses

    When talking about an online course it’s essentially a method of selling what you know. It can be your skill, or any form of art, such as teaching people how to play guitar, how to bake bread or how to use a specific software. With your blog, you can sell your online course very easily. The course can be learned by many people across the globe increasing traffic to your website. Through this, you are able to make a lot of money on your blog.

    8. Promote Paid Webinar or Live Event

    Promotion of paid webinar basically refers to promoting a web conference, online meeting or a presentation that is held online. Live events are always advantageous to both the attendees and presenters. One consideration when it comes to promoting live events is the target audience. Through the promotion of webinar paid events, you generate traffic to your blog hence ending up being paid by your advertiser.

    9. Get Paid to Write Reviews

    A number of brands hire people to write reviews about them and their products. In addition to that, you always have to be honest in proving both the positive and negative reviews. Importantly, through other freelancing platforms, you can also get jobs of writing reviews for different brands. This can actually earn you good money if you are consistent in your work. All you need is to equip yourself with the proper tips.

    10. Consulting Service

    Consulting services basically refer to professional practices that offer expert advice within a particular field. There are many areas where you can specialize and offer advice in as much as your blog is concerned. Making money through consultancy services starts by first inventing your experience and skills. With your skill and experience, you can always earn money per project basis. Use your blog to advertise you’re services and you will earn good money through consultancy.

    Conclusion

    With the above-discussed ways, it’s undoubtedly obvious to see ways that will earn good money from your blog. All you need is to manage, maintain and, take advantage of various opportunities to generate money from your blog.

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    Source by Bob Tom

    Views: 0

  • 5 Top Video Marketing Tips You Cannot Afford To Ignore

    5 Top Video Marketing Tips You Cannot Afford To Ignore

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    Are you deploying online video for marketing purposes? If not, then you should know that visual clips trump all other forms of online communication. Let us explore 5 top tips that you need to follow in order to succeed in this ever-growing online marketing segment.

    1 – Visuals and Animated Clips Are Simply More Effective

    If you have heard that the use of video clips for SEO and promotional purposes is the latest trend, than you have heard correctly! Streaming and general animated content is the most effective marketing strategy when it comes to reaching your potential customers and creating an unforgettable impression.

    A question might arise as to how a video marketing strategy can really increase organisational visibility and draw in more customers. If you are already in business, you most likely have the initial tools right at your fingertips.

    2 – Video Is Far More Effective Than Pictures

    We have all heard the expression, “a picture speaks a thousand words”. So why use a photograph when we can now use video? Creating an online video clip for advertising purposes will always be a more dramatic marketing strategy when compared to articles and pictures.

    The likelihood is that your video will leave a memorable image in your potential customer’s mind. At the same time it also sets yourself apart from your competition. Research has shown that short clips that are created for marketing purposes are more likely to be retained in one’s memory. In addition, they are remembered far longer than descriptive writing or audio segments.

    3 – They Convey More Information Than Articles

    As opposed to merely reading about the benefits of your products or services, your visuals will be able to dramatically communicate this information. Customers will also be able to hear the enthusiasm in your commentary. To make this point, you probably have heard the following expression associated with this particular advertisement even though it was ten years ago.

    This refers to the phrase “set it and forget it”. It was used in a marketing clip created a good few years ago, but still relevant in modern-day marketing. The commentator continuously repeated the expression at various points during the presentation. This is an excellent example of how effective video marketing can be.

    4 – Video Engages Your Site Visitors

    As indicated, if you are already in business, no doubt you have an email contact list. Therefore, one of your daily functions revolves around emailing various individuals. With regards to your customers, you are most likely providing them with information pertaining to special deals, new products or services. What this means is that you now have the ability to send video emails as opposed to written ones.

    Traditional platforms such as Outlook Express do not have the ability to fully accommodate online video. However, there are other relatively new business and advertising platforms that can and offers a phenomenal capability to interact with your customers and prospects.

    5 – It Can Directly Increase Your Sales

    Using active online imagery as part of your overall marketing strategy dramatically enhances the possibility of increased sales and your general success. Your product brand and promotional communication is far more likely to remain in your potential customer’s mind’s eye through clips or video streaming.

    In addition, using visual imagery on your website and sending out video emails will prove to be the most direct and cost efficient method to reach your market when compared to other marketing strategies.

    Video marketing as a promotional platform is rapidly gaining momentum in the business arena and you now have the opportunity to implement your very own effective online campaign.

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    Source by Gerard Mohamed

    Views: 0