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  • Plannet Marketing Review – Is This Travel Company The Real Deal?

    Plannet Marketing Review – Is This Travel Company The Real Deal?

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    So lately, I’ve been getting a few messages about a new Travel-based Network Marketing company called Plannet Marketing. And chances are if you’re reading this, you’re probably thinking about joining and you’re doing some last minute research on the company. If that’s the case, then look no further. In this Plannet Marketing Review, I’ll cover all the essential details you’ll need before you join. With that said, I do want to disclose that I am not a Plannet Marketing distributor. In all honesty, it really doesn’t matter to me one way or the other if you join so you know you’ll be getting a truly unbiased review.

    Who Is Plannet Marketing?

    Plannet Marketing is a company that sells travel through a Network Marketing business model. The company is based out of Atlanta, Georgia and as of this writing Plannet Marketing is just over 6 months old. The company was founded by Donald Bradley, formerly of YTB and Paycation Travel. Bradley brings with him 20 years of experience in Network Marketing. Before starting Plannet Marketing, Bradley was the Master Distributor and #1 Income Earner in Paycation Travel. He literally had everyone in Paycation in his downline and was responsible for bringing in the company’s top leadership group. I’m not sure what happened, but around the time Craig Jerabeck and Barry Donalson left 5linx and joined Paycation was the same time Bradley decided to leave. Maybe he didn’t feel good about those guys joining and being sponsored by the company when he was the Master Distributor. Who knows? And who really cares? Regardless of the reason, it looks like Bradley was willing to walk away from everything he built to start from scratch again. Overall, the company looks pretty solid. And while it’s too early to tell if they’ll even be around for the long haul because they’re only a few months old, Bradley and the other members of the Corporate team bring a ton of experience in Network Marketing and Travel, which is a good thing.

    How Do You Make Money With Plannet Marketing?

    The actual compensation plan provides several ways for distributors to get paid. But the crown jewel of the compensation plan is the 3X9 Matrix. With a Matrix model, it’s critical that you get a spot early on if you want to capitalize on spillover. If you’re positioned underneath a strong builder, you can benefit from their efforts as they place people under you while they’re filling up their Matrix. With a fully filled 3X9 Matrix, you’ll have 29,523 distributors underneath you. If they’re all active and you get $4 monthly from each distributor, you can make up to $118,092 monthly. In addition to your Matrix pay, you can also earn a 10% Match on the Matrix pay of your personally sponsored distributors.

    In addition to the Matrix, the company provides monthly bonuses to Directors. Here’s a simple breakdown of how the Director bonuses work:

    1 Star Director – 100 active distributors – $500/month

    2 Star Director – 300 active distributors – $1,000/month

    3 Star Director – 500 active distributors – $2,000/month

    4 Star Director – 1,500 active distributors – $5,000/month

    5 Star Director – 4,000 active distributors – $10,000/month

    6 Star Director – 10,000 active distributors – $16,000/month

    7 Star Director – 25,000 active distributors – $30,000/month

    8 Star Director – 50,000 active distributors – $50,000/month

    9 Star Director – 100,000 active distributors – $100,000/month

    Between the Matrix Pay, the 10% Match on your personals and the Director Bonuses, it’s pretty clear that there’s plenty of money on the back end. If you’re a strong team builder and you have a knack for creating good culture, Plannet Marketing might be a very lucrative opportunity for you.

    Should You Join Plannet Marketing?

    Well, only you can truly answer that. The company certainly looks solid. Travel is a very marketable service that’s easy to talk about. And the compensation plan is generous and lucrative. All those things together should guarantee success, right? Unfortunately, nothing could be further from the truth. At the end of the day, it is your ability to sponsor people into your business on a consistent basis that will lead to your success. This is why I recommend that you learn Attraction Marketing. If you can position yourself in front of prospects that are already looking for what you’re offering, you’ll have no problem getting leads online. And if you have an abundance of quality leads, there’s no telling how successful you can be.

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    Source by Jaime Soriano

    Views: 0

  • Discover How to Write Articles and Make Money Online Without a Website

    Discover How to Write Articles and Make Money Online Without a Website

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    Welcome to the world of stress free profits using the famous but very little understood and less used secret of article writing.

    Content writing is one of the cool ways to make money online without a website if you know the secrets. There are many ways you can make money online with this writing business. However, for you to make money online from the business, you must first understand that content writing is a business on its own and a lot of people make money online from it everyday.

    It is one of the freelance jobs available on the Internet where you can make money online as there is hungry market for the business. The internet is all about offering information to people. The hundreds of millions of websites and blogs you see all over have written content in form of articles, reviews, sales copies and profiles

    The objective of most websites and blog owners is to make money from their sites by selling products, services and pay for click programs. The good news for you as a good writer is that all the above mentioned money making means lies on article writing.

    Therefore, going by the number of articles involved, it is quite obvious that websites and blog owners cannot write these articles all alone due to lack of time. In fact, they never dare writing the articles themselves otherwise they may not have time to attend to other important issues. All they do is to outsource article writing job to freelance writers who do the writing for them for a fee. This is why writing has become a means of generating unending income online.

    Fortunately, you don’t even need to invest a dime in the business for you to make money online without a website. All you need to do is to spend few hours a day to help webmasters and blog owners write the articles they need to promote their sites.

    The volume of job to do is limitless and ongoing. This implies that there is always market for you if you are hardworking and dedicated. For instance, a client alone can keep you busy for several months. Depending on how fast you are in article writing, you can earn $2,500 monthly.

    The Approach

    1. You can be hired by people to write articles for them

    2. You can create free blog and add contents to the blog from time to time

    3. You can write articles for submission to various article directories for money.

    These are some of the ways you can make money as far as content writing business is concerned.

    However, you must be ready to follow the rules of the game and make a move to make money in this business. Consequently, do not just fold your arms, dream and relax but try to actualize your dream by working hard. Be fond of discovering opportunities in problems and do not be one of those who see problems in opportunities.

    You will be at the same spot you are for years if you fail to make a move. Hello! Wake up from your slumber now and start writing articles to make money online fast!

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    Source by Oluseyi Sogaolu

    Views: 0

  • Creating Your Affiliate Strategy To Produce Year-Round Results

    Creating Your Affiliate Strategy To Produce Year-Round Results

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    People generate millions from affiliate marketing and you can too if you decide to create a real business strategy to produce year-round results.

    Niche Down More

    Don’t try to spread yourself too thin regarding the products you’ll promote. Choose a handful of products to promote, throw in some surprises throughout the year, and you’ll do a lot better with your marketing. Choose the best products for your audience that solve problems for them and that you’ll work hard on promoting all year long.

    Create Unparalleled Content

    When you write content, take the extra time to ensure that it’s right. Choose the right images. Choose the right problems and solutions to focus on for your audience and speak directly to your audience of one. Instead of writing about the product directly, you can also write about how to buy the best whatever it is that you’re selling.

    Add Value to Your Ideal Customer’s Life

    Just because you’re selling someone else’s product doesn’t mean that you can’t and should not develop your own brand. Your brand is how your audience feels about you. What feelings do you bring to your audience when they think of you? Find ways to add value to everything you promote to them so that they want to come to you first.

    Choose Memberships to Promote

    Promoting affiliate products that have recurring income is a good way to ensure income all year long too. Memberships, subscriptions and the like are wonderful ways to build your residual income. Some companies don’t pay on repeat orders, so check with the products you want to promote. If they aren’t offering it, ask for it. Once you’re a known super affiliate, they’ll come around.

    Determine Your Multiple Traffic Sources

    In advance of marketing, you need to know all your traffic sources so that you can push traffic to your products. You may want to use social media, paid ads, and more to promote the affiliate products and build traffic to your page in which everything should first be promoted. So, don’t just share a link to the product. Share a link to your review instead.

    Pay Attention to Technology

    It’s imperative to pay attention to technology because there are always “killer technologies” that can come in and change everything. Imagine if you had built your entire business based on one platform and boom, it’s gone. It happens. Do not take for granted that any program you use right now will always be here. Be prepared with something like it to move to as soon as you realize you need to. If you are paying attention, you’ll know.

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    Source by Jon Allo

    Views: 0

  • Breathing To Heal – How Yoga Helps Arthritis

    Breathing To Heal – How Yoga Helps Arthritis

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    Arthritis is common but not well understood. It is not a single disease but a way of referring to joint pain or joint disease. There are more than 100 different versions of arthritis and related conditions. People of all ages suffer from this malady, and it is the leading cause of disability in America. According to the Arthritis Foundation, more than 50 million adults and 300,000 children have some type of arthritis. It is most common among women and occurs more frequently as people get older.

    Common symptoms include joint swelling, pain, stiffness and decreased range of motion. Symptoms may come and go or stay the same for years. They can be mild, moderate or severe but may progress or get worse over time. Severe arthritis can result in chronic pain and an inability to do daily activities. It can cause permanent joint changes which may be visible, such as knobby finger joints, but often the damage can only be seen on an X-ray. Some types of arthritis also affect the heart, eyes, lungs, kidneys and skin as well as the joints.

    Yoga is a set of practices with origins in ancient India. The word yoga comes from a Sanskrit work meaning "to yoke" or "to unite." It focuses on unifying the mind, body, and spirit, and fostering a greater feeling connection between the individual and his / her surroundings. Its main goal is helping individuals realize balance. Beyond this, yoga has several secondary goals, such as improving physical health and enhancing mental well-being and emotional strength.

    In addition, yoga is associated with increased mental energy as well as positive feelings (such as alertness and enthusiasm), fewer negative feelings (reduced excitability, anxiety, aggressiveness) and sleep issues. In summary, yoga is associated with a wide range of physical and psychological benefits that may be especially helpful for persons living with a chronic illness such as arthritis.

    As with any physical activity, it is important to take proper precautions such as checking to see that a doctor hasn't placed any limitations or restrictions on an arthritis patient. If a medical professional has specific concerns, get them in writing and give this information to the yoga instructor. A qualified yoga teacher generally starts a beginner with a gentle, therapeutic class. It is important that the class is led by an instructor who can guide one through safe and healthy poses.

    Wear comfortable clothing that allows for full movement of the body. If it is too loose, the instructor will be less able to guide proper alignment but it should also not be restrictive. Clothing specially designed for yoga is available, but unnecessary. Yoga is traditionally practiced barefoot, though it may be possible to wear socks at the start of class, until the body warms up. Mats are used in modern yoga practice to provide cushioning and prevent slipping. Some studios supply mats for general use.

    The general rule for arthritis patient is that if it hurts, stop. The old adage of "no pain, no gain" does not apply to yoga. When doing certain poses, arthritis patients should keep them relatively small and be aware not to hyper-extend the neck, keeping the head in line with the rest of the spine. For those with arthritis of the hip, be cautious when doing "hip openers" or poses with extreme external rotation of the hips.

    Generally, there will be pain if one is going too far with a pose, but sometimes the effects are not felt until the next day. It is important to start slowly and expand the practice as the body dictates.

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    Source by Sherry Lynn Daniel

    Views: 0

  • How To Write An Excellent Sales Letter In Two Hours

    How To Write An Excellent Sales Letter In Two Hours

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    You wish to have the ability to write a fantastic sales letter. If you’re able to write excellent copy, then you’re ready to make more money and develop your client base. You are snowballing that by short-term success into long-term success.

    That is not sufficient for you, however. You do not only wish to have the ability to compose outstanding sales copy. You want to have the ability to produce an excellent sales copy in a brief moment. The simple truth is that you respect individuals who will very fast knock copy that converts.

    What is the secret to writing exceptional backup? Is it possible to write an excellent copy in just two hours? Can you compose a superb backup is much less than two weeks? You indeed can.

    I’m likely to let you know the specific method you’re able to follow along with getting things completed. But first, let us discuss why you will have the ability to earn this happen and how it’s potential.

    When most men and women sit down to compose backup — mainly if they are not copywriters’ — there is a certain quantity of anxiety and intimidation that from the beginning. They assume it is likely to be a complex and lengthy procedure.

    There is also the simple fact it may take a while to understand the intricacies of writing backup. You can not escape from the simple fact that it is both an art and a science. There is a particular something there which makes the backup convert not.

    Thus, you begin with this anxiety and this feeling that perhaps you are in over your mind. You are attempting to recall all of the bits which you have discovered, whether you have written copy earlier or not.

    Many individuals can also be highly ineffective. Even if they understand how to write copy and also have done so many times, it is most likely the case that the correct procedure is inefficient.

    Whether you have never written copy before or you have written heaps of sales letters previously, it may be taking you weeks to compose a bit of text which should only take a couple of hours.

    If you would like to write a copy in only two weeks, then you need to streamline your procedure. You are likely to reduce the fluff in regards to writing copy. You will focus just on the bits of writing copy that issue. You will stick to a structure (or create your own) which permits you to hit the most vital elements of this backup.

    You are going to be after a template. When I say’ template,’ that does not mean that your copy will be dull or dry or look formulaic, even though you’ll technically be after a formulation. The frame, or procedure, you operate from will permit you to open your imagination. Talk to your audience when making sure that you hit all of the’replicate’ things you want to hit.

    The simple fact is there are particular copy components we all know work once it has to do with writing sales letters. These are demonstrated to convert again and again– they are what we call ‘time-examined.’ That means you will utilize these time tested components on your copy for a matter of course while being inventive and enthused with the way you phrase the letter into your viewers.

    To Assist the Reader, You Need to Understand that the Reader

    If you are going to compose a letter for two hours and assist your reader, then you need to comprehend your reader. Here is something which you can do inside a couple of hours. However right, comprehensive comprehension is something that will take place over time.

    Become part of this conversation online forums, social media, and site comment locations.

    Read what they must write. Pay attention to comments become heated and excited. Pay careful focus on breaking the things which are most important for this crowd.

    Notice what the individuals of the audience are keen on purchasing — and why. What exactly is the driving force behind that? What are the most critical problems?

    You need to understand their most pressing issues — the things which are on their thoughts all of the time. Know their pain points and the lengths they are prepared to go to fix those pain points.

    You ought to be aware of how they have reacted to other goods available on the industry.

    You ought to have your finger on the pulse of what is happening and feel like you understand your crowd, such as the back of your hands.

    Try this a bit daily.

    If you sit down to write a sales letter, then imagine your audience is one individual on the mind. Compose a letter for this individual. Write a fervent letter made to emphasize their difficulty, the journey you have been on your own, which relates to their problem. The precise, perfect answer you are offering them with an offer that they can not pass up as it is so remarkable.

    At this time you know this individual, and it is a personable correspondence, which means that your conversions will be through the roof?

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    Source by Jean Taylor

    Views: 0

  • What Is Affiliate Marketing In A Nutshell?

    What Is Affiliate Marketing In A Nutshell?

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    Affiliate marketing in a nutshell is you promoting other people's products and services in exchange of a share of commissions.

    It can be digital products such as e-learning programs – which comprised of e-books in PDF, video courses, software tools and website templates – and physical goods as in things that people like you and me buy everyday from shops for consumer and entertainment purposes.

    To sign up as affiliate is very simple. Simply do a Google search for affiliate programs and you will find dozens in the result listings. But from my 10 years of internet marketing experience, Amazon, ClickBank, Market Health and JVZoo are by far the most popular. While Amazon deals with consumer products, ClickBank and JVZoo specialize in digital ones I just mentioned above. Market Health – as its name implies – mainly focuses on healthcare products. Besides these, you can also promote services as well like autoresponder, domains registration and web hosting that most marketers need as their online tools to start their own online businesses.

    While those companies focuses on rewarding you with commissions for every sale you generated for them, there are others who paid you for every lead you get for them whether or not that prospect buys. This comes under the term of Cost Per Action or CPA marketing. Never Blue and Peerfly are 2 most popular networks that stand out while you can also scout for others via Offer Vault and O'Digger CPA search platforms.

    Upon signing up, you will be given a choice of whether you want to receive your commissions via checks or direct bank deposit depending on where you live. For ClickBank, you need to generate at least 5 sales before being issued a check and option of whether you want to continue receiving checks or direct deposits. For Amazon, you need to generate at least $ 100 in commissions before receiving a check if you are living outside US or have those same 2 options if you are American.

    Once you are approved, you can start promoting their products and services. Because most of my 10 years has been spent on promoting Amazon and ClickBank, I will touch upon them. Now as much as it is important to learn and earn, you need to focus on who your target prospects are and how you can help them with their needs and wants. For Amazon, the answers are very obvious. I normally look for the best sellers, hot releases and products with at least 4-5 star ratings. But for ClickBank, I will look for those who pay commissions of at least $ 30 and with high gravity as in most affiliates promoting before I considered whether I should do the same as well.

    Upon deciding on what to promote, I simply placed ads first through classified websites like Adlandpro, Adpost, Backpage, Craigslist and Gumtree for quick cash for a start. Then I focused on creating content for long-term passive income such as writing articles, blogging, e-books, press releases and videos.

    For information products, I normally link them to my squeeze page and over time once they become my subscribers, I followed up with them on not just email promotions but content and links to my blog posts.

    For physical products, that will be my affiliate sites I am sending my visitors to. But I do my best not to make my site look like an affiliate site but a really professional-looking e-commerce site using WordPress, Ink Themes and WooCommerce. So far I have promoted air purifiers, digital cameras, guitars, kindles, robot toys and seasonal gifts like Thanksgiving, Christmas and Chinese New Year.

    Now with emergence of Facebook as an all-in-one social media and marketing platform, I now channeled my time and efforts towrds it. Such as fanpages, groups and ads which enable me to target my ideal prospects on based on their age, gender, interests and earning potential based on their occupations.

    On the whole, affiliate marketing is like referral marketing but done mostly online and can still earn you a great long-term passive income if you know how and what to do correctly and regularly. It is not a get rich quick scheme but a plan that helps you to earn long-term passively.

    Even without meeting and even talking to people as compared to traditional marketing like direct sales and telemarketing.

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    Source by Amuro Wesley

    Views: 0

  • Habits – The Big Secret to Marketing Success

    Habits – The Big Secret to Marketing Success

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    What do you think you need more than anything else to attract more of your ideal clients?

    Many people will say, "better information to show me how to do what works."

    Others will say, "more motivation and drive to implement what I already know."

    Another common answer is , "more time to fit marketing activities into my schedule."

    And lots of people will say, "I need better goals and more clarity about what I want to achieve."

    In writing this ezine / blog for the past 20 years I've talked about the importance of all of those.

    But I'm finally understanding a factor that is much more important: good habits.

    Over the past year, I've been a big advocate of the writings of James Clear. He writes a blog about success and habits. And he just came out with his first book, Atomic Habits, which is fantastic.

    Even though James isn't a marketing expert, I'm convinced he's right when he says that the ultimate determinant of success is building positive habits.

    This idea is simple but true: Self-employed professionals who establish regular marketing habits have a much better chance of succeeding than those who don't.

    And the crazy thing is that the four items – information, motivation, time, and goals – I mentioned above don't actually make a huge difference.

    Information. These days, we have access to more information about marketing than ever before in history. And much of it is free and instantly available through a Google or YouTube search.

    The problem is that most of us have not established a regular habit of studying what we need to know to become better marketers. The information is useless unless we become proficient at implementing it.

    And even if we pay good money for courses and programs, much of it goes to waste. I just learned recently online that 97% of people who buy a course online never complete it.

    Motivation. If we measured motivation by intention, we are all motivated. Don't we all want and need to grow our businesses? But we keep getting distracted and don't follow through on our intentions. Again, the issue is poor habits.

    Time. If only we had more of it. But unsuccessful marketers have just as much of it as the most successful ones. The key is that they dedicate more time to implementing regular marketing habits.

    Goals. Nothing wrong with goals except that they are only a starting point for success. And they can get us stuck in the future, instead of doing what needs to be done today – the routine marketing habits that we perform every day or week.

    "A habit or system beats a goal every time." – James Clear

    The research is in and the conclusion is clear.

    Establishing positive and consistent marketing habits have a bigger impact on marketing success than anything else.

    We may have great information, high motivation, lots of time, and clear goals, but unless marketing activities are performed regularly and habitually, the chances of success are slim to none.

    The question you should be asking is, "How do I start establishing better marketing habits?"

    James's Atomic Habits goes to great lengths to share a multitude of ways to become an expert habit practitioner. So I highly suggest you get his book. It could be the most valuable 'marketing' book you'll ever read.

    But let me also give you my perspective on what it takes to establish new marketing habits.

    The C – SPAT Model

    This is a model I came up with for one of my marketing programs.

    Coaching or Context. A coach declares the game, how it is played and how to win at it. And this creates the context in which you play the game. It helps if you have an outside source that can hold you accountable to play by the rules necessary to succeed.

    This principle is why when you're working with a coach or in a program that you suddenly find it's easier to take action and form positive habits. The context of the game helps shape your behaviors.

    Notice that all professionals such as doctors, lawyers, and accountants go through rigorous training in the form of a professional school and internship. And in this context, professional habits and protocols are established.

    As independent professionals, we'd all prefer to do things on our own, charting our own direction. That's nice, except that it doesn't always work very well, does it?

    Study. A big part of the game is study and learning the body of knowledge necessary to perform effectively. Again, the information required to be an effective marketer is readily available, but you need some assistance in sorting the wheat from the chaff and studying what is most useful.

    Planning. All successful marketing needs a plan. The alternative is implementing random marketing activities with little structure and direction. So it's not how much you know, but how you put what you know into action.

    Action. Success doesn't come from being busy or doing a lot of things, but in doing the right things at the right time. This is where establishing regular marketing habits comes in.

    To some, it might be writing an article once or twice a week. For others, it may mean setting up more meetings with networking contacts. Or it could be booking regular speaking engagements.

    The secret to making this work is to leverage the first three steps of the model – Coaching, Study, and Planning, into marketing Actions that you perform as consistently as possible.

    Tracking. What gets measured gets done. And when we fail to measure, habits don't tend to stick. When we measure and track habits, the chances increase dramatically that they are performed consistently.

    It can take some time to establish positive habits. You know that's happened when you don't even have to think about it anymore; you just sit down and write that article every Monday or make five calls to prospects every week.

    And when you're in action like this, you create a feedback loop, learning what works the best and what doesn't. This enables you to fine-tune and adjust over time until your marketing habits become more established.

    So, stop putting so much attention on searching for the "perfect" marketing strategy, getting motivated, finding more time, and setting goals.

    Instead, use the C – SPAT approach to establishing positive marketing habits.

    Cheers, Robert

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    Source by Robert Middleton

    Views: 0

  • Loving Yourself Can Heal Fear

    Loving Yourself Can Heal Fear

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    "I believe that anyone can conquer fear by doing the things he fears to do, provided he keeps doing them until he gets a record of successful experiences behind him." ~ Eleanor Roosevelt

    I know from my own experiences that what Eleanor Roosevelt said in the above quote is very true.

    • I used to be scared to speak up for myself or speak my truth, and now I do it easily.
    • I used to be afraid of public speaking or doing radio or TV shows, and now I do these easily.
    • I used to be scared to be in my power, and now it's natural for me.
    • I used to be afraid of confrontation and conflict, and now I welcome these experiences in order to learn from them.
    • I used to be scared that if I opened to learning with my higher guidance, there would be nothing there, and now I know that I'm never alone and am always being guided.
    • I used to be afraid of my deeper painful feelings, and now I embrace them with love and compassion and allow them to move through me. I now know that I can lovingly manage them and that they won't overwhelm me.
    • I used to be afraid to write, and now writing flows easily.

    We can't talk ourselves out of fear, which is what our ego wounded-self tries to do. When we choose to operate as a loving adult with a strong motivation to love ourselves, then we don't put our inner child out there alone to do something we are afraid of doing.

    For example, when I first started public speaking and teaching – before Spirit brought us inner work – I was very scared of not knowing what to say or of forgetting what I wanted to say. I was scared that I would get so nervous that I wouldn't be able to talk. After I started to practice inner work, I realized that I had been putting my inner child out there to do the teaching. Of course she was scared! It was not a job for my inner child!

    Now, before I speak or teach or do a radio or TV show, I make sure to tell my inner child that this isn't her job – that it's the job of my loving adult allowing my higher self to speak through me. Instead of trying to control what I say, I surrender to my higher guidance and allow her to be the speaker and teacher.

    After doing this many times, the fear went away.

    Healing Fear Through Loving Yourself

    The more my inner child knows that I am here loving myself through fear, the safer she feels with things that used to feel very scary. Healing fear through loving myself means:

    • Consistently showing up as a loving adult so that my inner child doesn't feel alone with scary things.
    • Being willing to do the scary things over and over until the positive experiences become part of my neural pathways.
    • Letting my inner child know that it's okay to make mistakes and to fail, and that my worth and lovability are not attached to outcomes.
    • Valuing my willingness to try new and scary things so that my inner child feels valued for the effort rather than for the outcome.
    • Being compassionate rather than critical with my feelings when things don't turn out the way I want.
    • Letting go of having to know ahead of time whether or not something is best for me and being willing to trust what I want and the information I receive from my guidance regarding what is in my highest good – willing to go with the flow of life rather than trying to control it.

    I encourage you to start doing what you want to do rather than allowing fear to stop you, and see what happens!

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    Source by Margaret Paul, Ph.D.

    Views: 0

  • Breaking Down Sales and Marketing

    Breaking Down Sales and Marketing

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    Revisiting the Sales and Marketing Conversation

    Back in October 2015 we shared an article called "5 Ways Marketing Departments Help Salespeople Catch Butterflies." Recently a tenfold article was shared with us, titled "What is the Meaning of Sales & Marketing and Their Advantages? " And, I have to say, it does a pretty awesome job of breaking down the differences, responsibilities, and links between sales and marketing roles. Why revisit this now? Because it has never been more apparent that the relationship between sales and marketing is still just as misunderstood as ever, especially with advances in marketing technology.

    Setting the Record Straight

    Many in the business world, especially those who rely on sales and marketing for success, don't actually have a concrete grasp on exactly what sales and marketing are. Yes, the two are linked, but they are not one and the same. Sales departments rely on marketing; marketing departments and strategies exist to feed sales (notice I didn't say "make" sales). You wouldn't engage in marketing if you had nothing to sell, and your sales strategy would be much less informed and successful if not for your marketing efforts. Yes, many old-school salespeople (or go-getter small business entrepreneurs) are quite capable of drumming up business on their own, and may even have some tried-and-true marketing tactics up their sleeve – but few have the time, skill , or technological resources to effectively capitalize on the true potential of their market.

    A common mistake made by older, more established businesses is to assume that salespeople are skilled at marketing and that marketing people are skilled at making sales. In some cases this may be true, but certainly not across the board. While trying to conserve capital, many of these companies will attempt to combine their sales and marketing departments, essentially tasking their employees with two job descriptions, and that's usually a bad move. It's no accident that more recently established companies, tech giants, and organizations that employ a large number of millennials are killing it with their marketing efforts.

    Breaking It Down

    As the tenfold article explains, some of the key responsibilities of a sales team include:

    • Follow Up
    • Relationship Building
    • Closing
    • Retention

    The mark of a great salesperson is the ability to cultivate a personal relationship. Many consumers who have stayed loyal to the same brand, dealership, or salon for years will say that they appreciate the personal attention they receive there. It is not a marketing employee's responsibility to follow up with a salesperson's existing customer once the lead has been handed off, nor is it their responsibility to convert a lead to a sale, "close the deal," or make sure the client remains a client for many years. Short of having an outstanding relationship with a skilled salesperson, product quality and excellent overall experience are the main things that will bolster client retention.

    On the marketing side, primary efforts are:

    • Awareness
    • Engagement
    • Conversion (from anonymous to known)
    • Retention

    It is not a salesperson's job to generate awareness or buzz about their brand, product or service. If they are expected to use their energy to make sales by nurturing leads and relationships, then how can they also be expected to have the time to do the leg-work up front that brings those leads to the table in the first place?

    The marketing department creates awareness, builds engagement by creating information that will invite audience members to take action, and targets and tracks engagement by motivating audience members to provide contact information or initiate a free trial or consultation (converting them from a cold prospect to a known lead or potential buyer). It is important to note here that the retention function of a marketing department doesn't really overlap the retention efforts of a sales team.

    On the sales side, client retention refers more to the salesperson's efforts to use the client relationship to continually check in with the client, attempt to engage them in further discussions about additional products or services they may be interested in, and seek referrals to the client's friends and family members. On the marketing side, however, retention refers to maintaining a higher level of consistent engagement (through targeted marketing based on buying preferences, interests and history) so that the customer relationship doesn't end at the initial purchase. Those email newsletters you receive after becoming a customer somewhere are not random – they have a purpose and are often tailored to things you've viewed or expressed interest in. A sales team simply doesn't have the insights, time, or often the resources to execute these types of strategic campaigns.

    The Fine-Tuned Coexistence Of It All

    The ideal sales and marketing relationship is a symbiotic one. Marketers and salespeople work together to determine what consumers need and how to deliver it. Sales and marketing should motivate, inspire and feed one other. They should collaborate and coexist. In the hierarchy of the business food chain, sales and marketing should not be seen as rivals or equals, but counterparts. One truly cannot exist without the other, but their skill sets are not the same – especially today, where advances in technology require the modern marketer to have a very specific, honed, and competitive set of skills that most sales people simply do not need to have.

    For this reason many marketers are introverted, analytical, and deep-thinking individuals. Whether they're crunching numbers and analyzing data, compiling reports on trends and conversion rates, or writing awesome ads and creating beautiful websites and collateral material, they are required to intensely focus on what works, what doesn't, and adjust their creative efforts accordingly. Usually a marketing department will have creatives, analysts, and more tech-oriented people (who dive into the numbers and algorithms behind advanced marketing tools).

    In contrast though, many salespeople are extroverts – they light up a room, they have excellent "people skills," can easily relate to others, and have the ability to pick up on social cues that might actually help them close a sale. Oftentimes salespeople have a broader focus, preferring to spend their days with appointments and meetings – activities that build relationships – rather than sitting behind a desk doing what a marketing department does best. For this reason, many salespeople have administrative assistants to help them with follow-up, paperwork, appointment setting, phone calls, proposals, and calendar management. This type of functional assistant role is less widespread in the marketing realm.

    Share Your Thoughts

    Be sure to read the full article (and let us know how it compares to our post ) for additional insights on the relationship between sales and marketing teams. Join the conversation: in your experience, what have been some key components of a successful sales and marketing partnership?

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    Source by Jessica Champion

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  • Could Your Sedentary Lifestyle Be Contributing To Your Acid Reflux?

    Could Your Sedentary Lifestyle Be Contributing To Your Acid Reflux?

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    Could a sedentary lifestyle be a contributing factor to the upsurgence of acid reflux in our society? I typed these words into Google search: statistics about sedentary lifestyles. What I found was eye-opening and pretty darn scary!!

    These were the statistics from the first article that popped up, “Sitting Disease is Taking a Toll on Your Body:”

    • 300,000 deaths occur annually due to inactivity and poor dietary habits in the United States alone.
    • 20% of all deaths of people 35 and older are attributed to a lack of physical activity.
    • 65% of Americans watch 2 or more hours of TV everyday.
    • Sedentary lifestyles are responsible for an estimated $24 billion in direct medical spending
    • Women are more likely to lead sedentary lives than men.

    Shocking! And this was just the infographic!!

    Could my being sedentary be a contributing factor to my acid reflux? At age 57, I am facing the sober fact that my sitting lifestyle has not served my aging digestive system. When I needed to change my habit, I grabbed antacids, acid-blockers, acid-reducers and proton inhibitor medications instead. It seemed to work for a while but invariably, the symptoms returned. And this time, with a vengeance!

    Fast forward to the past few days. I’ve had a resurgence of acid reflux. Like an alcoholic does when he or she has fallen off the wagon and goes back to a Twelve Step Meeting, I went back through the treatment regimen and supplementation recommendations from my naturopathic doctor to see where I’d gone wrong. Vitamins and supplements, check. Drinking water, okay, I can add a bottle or two. Greek yogurt, hate it but I’ll buy some more and put flaxseed in it. And so on and so on.

    What had not changed was the long hours sitting on my rump. From sun up to almost another sun up, for hours at a time, I am in a seated position. (Even writing this article, I’m seated on my recliner with my laptop in my lap!) My mind is constantly engaged but my body is not. So in many ways I am the poster child for the afore-mentioned article.

    According to WebMD, a 10-15 minute walk throughout the day can help your digestion. It can rid you of gas, heartburn, constipation and stomach cramps reports Ameya C, a contributing writer for StyleCraze, the world’s largest website for women. The Universe is sending me–it’s sending us–a wake up call. Today is the day to make a decision. Will it be hard? Heck yes! But as someone once said to me, “When has something being hard been a good enough reason not to do it?”

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    Source by Suzette Vearnon

    Views: 0