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  • Misophobia – Causes, Symptoms and Cure

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    Misophobia in plain words is fear of contamination. The person believes that he is in danger of coming into contact with contaminants and being infected by dust and dirt. He takes a shower several times a day, washes his hands and wears gloves to protect them. He can use as many as ten towels a day as he does not use the same towel twice. The person has an unrealistic fear of being in danger and even the simple act of eating an apple requires that he wash the apple several times before eating it. If the person cannot satisfy his need to do this he might have a panic attack.

    Symptoms of Misophobia

    • The person has an unnatural fear of dirt and is constantly cleaning and wiping the kitchen counters and dusting the furniture.

    • He becomes anxious and believes he is going to die and has a hyper-ventilation attack where he is gasping for breath, feels nauseous, is unable to speak coherently, sweats profusely and has a racing heart. He then worries about his pounding heart and makes the condition worse.

    • He has been told several times that there is no danger but because he has suffered from the condition for so long he mistakenly believes that he can never be cured and lives his life worrying about every little thing. Like the fear of heights or any other kind of irrational fear when the person is suffering an attack he or she is impossible to speak to when the panic starts. Even thinking about ridding himself of the problem can trigger anxiety.

    Hypnotherapy treatment

    In a nutshell the sufferer has a template of anxiety which has to be changed. There is a fear of loss of control which could have started in the past and this has to be addressed. Therapy in this regard is most helpful as the therapist can walk the sufferer through his fears when he is calm and the person sees that he has nothing to fear. His reality is recreated and his fear is minimized. If he sticks with the program he can change irrational fear which has plagued him all his life with healthy thoughts. It is like reprogramming a computer; you delete the past and write a new chapter for yourself. The brain, like the motherboard, follows the new instructions and the person eventually believes that his fear of germs and bacteria can be brought under control. He is able to relax and separate normal fear from deep panic and anxiety and take control of his life.

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    Source by Manu M

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  • Health Is Wealth – A Conceptual Critique

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    People have different preferences towards available life options. Same is true for the statement “health is wealth”. What exactly is it? A simple preference that signifies health is superior to wealth? Or a comprehensive statement that indicates health and wealth are linked with each other, systematically and dynamically?

    Health is a comprehensive concept, it includes physical strength, mental power and spiritual-wellness of a person. On the other hand, wealth is the richness of a person i.e. abundance of money and worldly items. “Health is Wealth” is a simple statement but its meaning is so fabulous when deeply thought. People now a days refer the statement as when a person is healthy, he is capable of making wealth. On the contrary, if one is not healthy he/she cannot work productively, and hence won’t be able to generate income for independent living. This explanation is true but the deep meaning of this claim can be understood by the words of Virgil: “The greatest wealth is health.” Mr. Virgil is trying to enlighten the concept that the greatest wealth is health, not money or worldly items. There is nothing more valuable in our life than having a good health.

    Patrick Meagher said: “Some people are so poor, all they have is money.” Nowadays people are influenced by wealth improperly that they don’t even care about their health, the greatest wealth. They don’t understand that without health there is no real happiness and enviable success. A person with poor health is unable to enjoy the pleasures of life. I think such people are foolish enough because they do not care about their health. Our first priority should be to maintain our health in the best way.

    There are multiple methods and practices by which a person can stay healthy; Spending time in natural environment i.e. visiting parks and gardens. Physical exercise is also essential e.g. morning walks, playing sports, etc., it keeps a person smart and healthy. Water is the cure for all types of illness, so drink water to stay healthy and fit. Eating a balanced diet keeps people away from different illness and diseases. It is said that: “Early to bed and early to rise, makes a man healthy, wealthy and wise.” Abandon unhealthy practices and habits e.g. smoking, drinking and taking drugs because it harms internal parts of our body. Always be optimistic and cheerful because: “Laughter/smile is the best medicine.” On the contrary, an unhappy person is more prone to fatigue and other illness.

    Remember, living a healthy life can be the greatest gift you can give yourself because one cannot enjoy life if he/she is unhealthy. In addition, we must not harm our health by running madly behind wealth. I would like to conclude my essay on the nice words of Mae West: “You only live once, but if you do it right, once is enough.”

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    Source by Muhammad Ashhar

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  • Success With Emotional Intelligence

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    Emotional intelligence is the ability to recognize, understand, and manage your own emotions and the emotions of other people in positive ways. Today we can clearly see that being only “book smart” and having a high intelligence quotient or IQ does not guarantee a successful, happy and fulfilled life. There are many people in all parts of the world who are very brilliant academically but are inept at dealing with people and successful at work or in their personal relationships. Academic intelligence is not enough on its own to be successful in life. IQ can help you get a job and earn a living, but it does not show you how to live a life. When it comes to happiness and success in life, emotional intelligence helps you build stronger relationships, succeed at work, and achieve your career and personal goals.

    Emotionally intelligent people are able to recognize their own emotional state and the emotional states of others and as a result they connect more easily with people. They therefore communicate better, form stronger relationships, achieve greater success at work, and lead a more fulfilling life. John Gottman was right when he said “In the last decade or so, science has discovered a tremendous amount about the role emotions play in our lives. Researchers have found that even more than IQ, your emotional awareness and abilities to handle feelings will determine your success and happiness in all walks of life, including family relationships.”

    Emotional Intelligence consists of five basic components namely self-awareness, self-regulation, motivation, empathy and social skills. The first three competencies are intra-personal and concern your ability to know and manage yourself. Empathy and social skills are inter-personal competencies and concern your ability to interact and get along with others. The better your intra-personal skills, the easier it becomes to express your inter-personal skills. Mastering these skills will allow you to live a better, happier and more successful and fulfilled life.

    Self-awareness is the first component of emotional intelligence. It is the ability to know which emotions you are feeling and why. When you understand your emotions, it is easier for you to acknowledge and control your emotions and prevent your feelings from ruling you. You also become more confident as you do not let your emotions get out of control. Being self-aware also enables you to take an honest look at yourself and better know your strengths and weaknesses, and work on these areas to achieve better outcomes for yourself and others.

    Self-Regulation is the ability to control your emotions and impulses and choose the emotions that you want to experience instead of being the victim of whatever emotions arise. When you are able to manage your emotional state, it becomes easier for you to think before you act and this prevents you from making impulsive and careless decisions. This skill also allows you to transform negative exhausting emotions into more positive and productive ones

    The third component of emotional intelligence is motivation. This is about using your emotions to remain positive, optimistic and persistent rather than negative and pessimistic. When you have a high degree of emotional intelligence you tend to be very motivated, productive and efficient in everything they do. You also use your emotions positively to take the right actions to persist and achieve your goals even in the face of considerable adversity or difficulty.

    Empathy is the fourth element of emotional intelligence. It is the ability to truly recognize and understand the feelings and point of view of people around you. Empathetic people usually possess the ability to listen effectively and accurately to others and are normally excellent at managing relationships, improving communication, building trust and relating to others.

    The fifth component of emotional intelligence is social skills. Emotionally intelligent people have good social skills and are excellent at building and maintaining relationships. When you are highly emotionally intelligent, you no longer focus on your own success first and you always have other’s best interests in mind. You always promote an environment where people cooperate with each other instead of compete with one another and you always help others develop and grow.

    Today emotional intelligence is a key to success in life and the good news is that whatever your actual level of emotional intelligence, you can improve it The best way to develop your emotional skills is through practice. You can then become more efficient at recognizing and managing your emotions as well as the emotions of others and lead a happier, more successful and fulfilled life. Always remember the wise words of Daniel Goleman who said, “What really matters for success, character, happiness and life long achievements is a definite set of emotional skills – your EQ – not just purely cognitive abilities that are measured by conventional IQ tests.”

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    Source by Priya Deelchand

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  • Negotiation Tactics and The Poison of Emotion

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    “Don’t take it personally… it’s just business.”

    No doubt you have heard these words spoken by an opposing party to a business deal. Many people have heard these words, and they usually followed a bone-crushing blow from the other side. As if to make any wound acceptable, they remind you they wouldn’t do it on a personal level, but only in a business context.

    As if the two are separable.

    The reality is, personal and business are really not separable, and this is why: when you negotiate a deal, you do not negotiate with a retail shop, or a construction crew, or a brand of product – you negotiate with a person. And that makes it personal, every time.

    Because negotiations are personal, there usually are emotions involved. Humans are emotional creatures; in fact, we are the only emotional creatures. We are unique from the rest of the created world in that we have wills, intellects and emotions. These three trademarks of the human psyche are integral to any negotiation, and the more value involved, the more these three human traits play a role.

    When emotions take the stage in a negotiation, things can get skewed very quickly, and what began as a logical journey to a reasonable conclusion becomes an intense entanglement of anger, pride, and despondency.

    When people get angry, they let reason go to the wind. “Okay, fine,” they say, “if he is going to treat me like I’m stupid, I’ll make sure he knows I’m not.” Then an unwise, unproductive decision is made.

    When a negotiation becomes a showdown of who can prove they are getting the better deal, there’s a battle of pride, and the two sides just continue to try to top the other and the negotiation goes nowhere.

    When someone feels like the breath was just knocked out of them, like when the opposing party downplays or even criticizes what the other party thought was the most valuable element of the deal, a hurt, dejected emotion surfaces and there is an underlying resentment from there on through the rest of the process.

    Emotions are poison to negotiations.

    A skilled negotiator who understands how to apply effective negotiation tactics will do all she can to leave emotions at the door… and lock the door behind her until an agreement is reached.

    In many negotiations, emotions are expected to arise, and some situations almost guarantee them. When two people who have lived in their house for thirty years, reared their children there, made lifelong friendships with the neighbors, and remodeled the home with their own blood and sweat and tears, realize they are at a point where they must sell, they are not going to sell easily. You can bet these folks are going to have some serious emotions when accepting an offer to buy their home. They are selling a part of themselves and may need some serious motivation, which could be an irresistible, bullet proof, over-asking price offer from a buyer.

    And this can mean a tough negotiation ahead.

    High octane deals can create problems, but there are negotiation tactics to deal with them. Here are a few to consider:

    • Understand the other party may be putting on a front

    Some of the nicest, most pleasant people become monsters at the negotiating table. Why? Many reasons. For one, certain people believe you are supposed to be rude and hard-nosed in a negotiation. Yes, they are wrong, but telling them about it is useless. The important thing to remember is you must absorb the abrasiveness and harsh language with grace. Let them be as assinne as they want, but don’t let it affect you. Even if you are burning inside because the buyer just told you the mural your friend painted on the building side will be painted over as soon as the recording ink dries, DON’T LET THEM KNOW IT. Emotion is fine; expressing emotion in a business dealing is weakness.

    You must be strong whether you feel it or not, because it is not so much how you feel that counts, it is how the other side perceives how you feel.

    • View everything from the standpoint of fair market value

    The fact that you hand planned those deck boards and involved your kids through the whole project really doesn’t matter. It may make the deck more valuable to you, but it doesn’t to your buyer. A deck is worth what the fair market value for decks is. Nothing more. In a similar way, the fact that it took you a full year of pursuit to secure that particular client doesn’t affect the value to the buyer of your business. The client is worth the fair market value of their revenue generation for the business. Nothing more.

    Leaving personal emotions out of the deal will help a negotiator to view the value and transferability of his assets properly, and encourage a healthy and balanced negotiation.

    • Have a third party do the negotiating

    Usually big corporations involved in mergers and acquisitions and buy-outs employ the services of an attorney or attorneys to handle the negotiations. This is partly because of the technical know-how required in complicated deals, but it is more than that. Corporate execs know that to have an outside, neutral person to handle the dealing removes any personal element (or at least most of it) from the negotiations. The attorney’s job is not on the line, nor is his standing in the company. But the executive’s is, and there is power in removing those personal elements which can make a party weaker.

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    Source by Rhett Kniep

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  • The Life of Ezra Pound by Noel Stock

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    A review of The Life of Ezra Pound by Noel Stock must begin by acknowledging the phenomenal achievement of its author. It is comprehensive, detailed, forensic, appreciative, critical and illuminating, a massive achievement of analysis, research and insight. At around 200,000 words it is also a commitment, not for the fainthearted or for anyone with only a passing interest in either poetry or the history of the twentieth century. But it is also something else, something that, despite the magnificence of its scholarship, provokes this reader to focus on issues that are external to the text, itself. But more of that later: first, the book.

    Ezra Pound was undeniably one of the greatest figures of twentieth century literature. Unlike his illustrious contemporaries and friends, however, Joyce, Eliot and Yeats among them, his name has seemed to slip from the mainstream since his death in 1972. I read his great achievement, the Cantos, when I was at college. I did not understand them. In some ways they feel less like a work of poetry than a lifetime achievement, a creatively conceived and sometimes over-presented commonplace book into which fell, in poetic form, a distillation, a reflection or sometimes mere mention of whatever disparate material that Pound obsessed over at the time. The Cantos were Pound’s creative life, but we must not forget the massive amount of other material, his journalism, music, prose and economics, for want of a more accurate word.

    Pound was one of the founders and movers of literary and artistic movements: Imagism and the Vorticism among them. They were perhaps not the most enduring of directions. He was American but seemed more at home in England and then Italy, neither of which chooses to honour his achievements on their soil. But what is strongly felt about this man from the start is his conviction of, perhaps his obsession with his own genius. He was utterly sure he would contribute to the arts and perhaps even change their direction. He seemed to consider his legacy immortal, even before it had been created. He felt he was something new, original and enduring. And all this when apparently no-one even wanted to read his material, or formally give him time of day. And not only did he seem to deny his failures, he didn’t even seem to register them. The limitations were always somewhere else. In the early years, he thus seemed like a self-publicist, with is achievements acknowledged before they were achieved, like a modern self-published author who writes five-star, best-seller reviews of his own work. Nowadays, that surely would never do!

    But eventually, perhaps by sheer dogged application alongside considerable talent, Pound received the recognition he thought he deserved, though perhaps never in our own contemporary, blunt instrument yardstick of success – sales. Certain academics loved him. Others did not. He himself had high hopes of a Nobel Prize.

    Noel Stock includes copious quotations from Pound’s verse, always with critical assessment, sometimes with criticism. The Cantos were so far reaching in their intellectual coverage that it may appear from the outside that no-one without the full gamut of requisite skills would understand them. And given that these skills comprise, amongst other things, a knowledge of Dante and medieval Italian poetry, Confucius, Mencius and Lao-Tze in the original Chinese, troubadour songs in their original langue d’oc, Noh theatre texts in Japanese, Pound’s own experimental English, besides knowledge of the Classics and their metres, one might presume that there might be few modern readers of his work. This is probably accurate. But there is more to the modern shunning of Pound’s work than its overtly elitist intellectual demands. And it is here that this review needs to diverge from literature, poetry and indeed Ezra Pound, himself, to address the related concepts of fascism and racism.

    The main reason why today Pound’s name remains passé is his espousal of fascist ideas and his overt antisemitism. He went to live in Italy. He regarded Mussolini as rather a good thing. In Italy at the time he was hardly alone in this belief. He adopted Hitler’s aggressive antisemitism because he was fundamentally opposed to capitalism, if it meant what he saw as a banking and economic system dominated by Jews, the foundation of this belief being a bank owned by the Rothchild family. He also took to broadcasting pro-fascist propaganda (in Italian and English) on radio during World War II.

    Normally, my reviews are consciously detached. I try to review the book, not myself. Likes and dislikes are, to me, wholly nebulous and indefinable and even passing whims that are always less significant than considerations of communication or achievement of ends. In the case of The Life of Ezra Pound, the subjective “I” must be included, since our appreciation or not of this poet’s writing now seems to depend wholly on our individual take on his politics, despite his being be neither analytical or pro-active in his views, as this biography clarifies. In some ways, his politics were as transient as his current interests, as expressed in the meanderings of the Cantos. But what now can we make of Pound? Should we even try to understand him? Is dismissal the preferred option? I would say that he is worth the effort. Not the use of “I”! And this is not because I think Pound is a particular genius, overlooked or even readable. And I certainly do not see his actions as pardonable! And here I beg your pardon for making this book review become something personal, something about me and not about the book, but I assure you it is relevant. Please exit here if you are wary of the personal.

    I remember in the recent past a well-known British television presenter saying on-air that the music of Wagner was not played in her household because of the composer´s antisemitism. I remember another celebrity saying that antisemitism was the flavour of Wager´s age, and that rejection of the composer´s work on those grounds alone ought to prompt a similar rejection of everything artistic or otherwise that came out of mid-nineteenth century German culture.

    In the not too distant past I re-read Adam Smith´s Wealth of Nations. In my review I concentrated on those aspects of the analysis that might contradict the completely neo-liberal interpretation of the work. I was perhaps wrong to do so, but I wanted to challenge the idea that there is just one way to read Smith´s notion of free trade. Embedded within Smith´s thesis, however, are assumptions about human progress and worthiness. The Hindoo, the Mussulman and even the Catholic have their place in history and civilisation, but the heathen is judged to be a primitive sub-human. I do not recall Smith referring to ´The Buddhist´, but that may be my own failure of memory. In today´s politics, how many of the neo-liberal, perhaps neo-conservative supporters of their own notions of Smith´s concepts of free trade also regard those not associated with an organised great religion as both uncivilised and sub-human? And, given that the assumption appears to run throughout the work, should that alone disqualify Smith´s views on other subjects or his contribution to economics? Another position that almost dominates sections of The Wealth of Nations is that there is no economic activity that is or could be greater than the total that describes the state. How many of these same free marketeers would share Smith´s oft-stated revulsion of the very idea of a transnational corporation, which he regarded as necessarily market-distorting and almost automatically corrupt? This is recognized in antitrust and anti-monopoly legislation, but how often is this side of Smith´s work quoted? My point here is that we can choose to be selective, and usually do.

    I am tempted here to introduce the composer Anton Webern into the argument. A member of the second Viennese School, Webern espoused the atonalism of his associate, Schoenberg. Webern was perhaps the artistic opposite of Ezra Pound, being prone to destructive self-criticism and a desire for an extreme succinctness of expression. But Webern, like Pound, thought that fascism might be more sympathetic towards “high art” to which he aspired than the mechanisms of capitalism that concentrated on what it could sell. He thus initially espoused fascism, eventually to his own and his associates´ cost.

    After this considerable diversion, there is eventually a moral, and that is to beware anyone touting answers, especially those based on interpretations of the past in anything other than its own terms. Which brings me to Brexit! It might seem quite a jump, but it does follow. Trust me!

    I have recent personal experience, albeit apocryphal, that suggests the prime motivation among the British working class leave voters who surely swung the referendum result was “getting rid of all the foreigners.” I use quotes to emphasise that this was expressed to me personally and verbatim, with stress on the “all”. I had just finished The Life of Ezra Pound and I felt immediately a strange yet strong link with Pound´s antisemitism, which was founded on nothing less than trying to find someone to blame.

    Perhaps we should not judge Wagner, Adam Smith or even Ezra Pound using the moral perspective of our own time. For if we did that, and rejected any espousal of either racism or religious bigotry, how much of our human past would we retain? And, given the above Brexit opinion, is the moral perspective of our time significantly different from that of the 1930s, or even the 1850s, or 1770s or indeed any other time in our conflict-ridden blame game of history?

    The Life of Ezra Pound is a forensic biography of a poet. It describes a life lived in its historical and cultural context. Like all books committed to communicating its subject, it is a masterpiece that takes the reader way beyond the confines of its subject and thereby achieves a permanent relevance. Revisit this past. We must never deny it existed or forget its consequences. But it reminds us that as individuals, communities and societies, there is no rule that precludes the repetition of error. And neither is there any rule that insists that a current moral ground need be any higher than any other existing folly, contemporary or past.

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    Source by Philip Spires

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  • My Wife Constantly Criticizes Me – The Hidden Truth to Why She Does This and How to Fix It Fast!

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    Are you stuck in a marriage where you’re helplessly saying my wife always criticizes me? It’s troublesome, to be honest downright annoying.

    But the truth is that you created the environment for this to happen, and now you have to create the environment where it WON’T happen. But you’ve got to do it right or things can just get worse…and fast!

    What To Do When You’re in a Marriage Where You’re Saying My Wife Constantly Criticizes Me

    There’re really only a few good reasons why you’d be saying my wife constantly criticizes me. The great part is that nearly all of them lead to one major problem, which means that there’s really one major fix. It’s getting this fix right that can be the sticking point.

    So what are some of the reasons that your wife is constantly criticizing you? Let’s go through them now…

    Reasons Your Wife is Criticizing You…

    Resentment – Many times criticism stems from resentment. It’s basically a passive aggressive way of her telling you that she resents you. Jus think about when you resent someone, how every little thing can bother you about that person.

    And when resentment rears its ugly head the weapon of choice is usually criticism.

    Lack of Respect – Now this one can be a bit tricky and here’s why. Your wife may not have respect you for different reasons. But it’s very likely that the reasons that she’s put forward aren’t really the true reasons at all.

    Most of the time when a woman doesn’t respect you, she’ll try to tell you that it’s because you’re not doing enough of the stuff like buying flowers, and being sweet and lovable. But usually she doesn’t even realize that this is NONSENSE, and basically completely opposite of the real reason.

    The real reason that a woman usually loses respect for her husband (barring that there’s no abuse in the relationship) is that you’ve lost your MAN status in the home. In other words you’re no longer the captain of the ship that she NEEDS in order to have that respect for you.

    Your wife, by the very nature of her DNA…going way back from her ancestors in the caves MUST have you being the alpha male in the home, or she cannot respect you and therefore…

    She’s Not Attracted to You – In a nutshell, it all comes down to attraction. It may sound hard to believe, especially when the problem started out as “my wife constantly criticizes me” that it would come down ultimately to attraction, but it does.

    If your wife resents you it’s because you’ve lost your manhood status. You’re no longer the alpha male that she needs in her life. If your wife has no respect for you, it’s for the same reason. How can she have respect for you if you’re not evoking the very qualities that she needs in a man? If you’re not being the man that she needs to have, then she’s basically by nature got every right not to respect you any longer.

    If she resents you and has no respect for you, then she cannot be attracted to you. And the fact is that a wife that is attracted to you will move mountains to be with you. A wife who is ultimately down to her core attracted to you, will worship the ground you walk on. You’ve seen this with your own eyes, every time you’ve seen a woman who was with a jerk, or an ugly guy.

    The fact is that she respected and was completely attracted to that guy, because HE was a MAN who exuded ALPHA MALE status. Become that guy and you’ll no longer be saying my wife constantly criticizes me!

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    Source by Jason T. Nelson

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  • Creativity and Entrepreneurship

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    We will commence our assignment with a discussion of sources of new ideas. We will then examine methods of generating ideas, creative problem solving, the product planning and development process, and then e-commerce. We will then generate several new ideas using brain writing, the checklist method, and free association. We will apply the product development stage to our new ideas and end our discussion with two alternatives to e-commerce.

    Sources of new ideas include consumers, existing products and services, distribution channels and even the Federal Government (Hisrich, 2008). The files of the patent office are full of new ideas and new product ideas can form as a result of government regulations. Research and development is the largest source of new ideas and can occur in a formal lab or in a garage or basement.

    Many methods can be use to generate new ideas. In focus groups, a moderator leads a group of people through open, in-depth discussions. These groups generally consist of eight to fourteen participants. They are stimulated by comments from other group members in creatively conceptualizing and developing a new product idea to fill a market need. Focus groups are also an excellent way to screen ideas and concepts. Problem inventory analysis is another great method of generating new ideas. It uses individuals in a manner that is similar to that of focus groups. Consumers are provided with a list of problems in a general product category and are then asked to identify and discuss products in this category that have the particular problem. This method should be used primarily to identify product ideas for further evaluation.

    Creative problem solving takes the generation of new ideas to a higher level. Brainstorming allows people to be stimulated to greater creativity by meeting with others and participating in organized group experiences. Rules include the following:

    a) Criticism not allowed

    b) Freewheeling is encouraged

    c) Quantity of ideas is desired

    d) Encourage combinations and improvements of ideas

    Brainstorming should be fun and not contain any domination or inhibition of discussion. It is highly effective in groups of six to twelve individuals and can generate ideas about a problem within a limited time frame through the spontaneous contributions of participants. Reverse brainstorming offers a different perspective as it is similar to brainstorming, except criticism is allowed. It is based on finding fault by asking in how many ways an idea can fail. The focus is on the negative aspects of a product, service, or idea. One must be careful to maintain group's morale though. Reverse brainstorming can be used prior to other forms of creative techniques to stimulate innovative thinking and involves the identification of everything wrong with an idea. It is usually worthwhile since is easier for people to be critical about an idea instead of coming up with a new one.

    Brainwriting is a form of written brainstorming and gives participants more time to think than brainstorming. It is silent and each group member writes down three ideas within five minutes. A form is passed around to all participants while a leader monitors time intervals and can even modify them. The Gordon method is another method of creative problem solving and begins with group members not knowing the exact nature of a problem. This ensures that a solution is not clouded by preconceived ideas and behavioral problems. A general concept associated with the problem is mentioned and the group then expresses a number of ideas. A concept is then developed and related concepts are developed. Finally, the actual problem is revealed.

    The checklist method involves the development of a new idea through a list of related issues or suggestions. The following questions demonstrate how the checklist method is used:

    ii.Put to other uses? New ways to use as-is?

    iii.Adapt? What else like this? What could I copy

    iv.Modify? New twist? Change meaning, color, form, shape?

    v.Magnify? What to add?

    vi.Minify? What substitute? Smaller?

    vii.Substitute? What else instead? Other material?

    viii.Rearrange? Other pattern?

    ix.Reverse?

    x.Combine? Blend?

    Free association is another form of creative problem solving and is one of the simplest and yet most most effective methods. It is helpful in developing an entirely new slant to a problem. First, a word or phrase related to a problem is written down. Then other ones are written down and so on. Each new word attempts to add something new to the ongoing thought processes. This creates a chain of ideas ending with a new product idea.

    The product planning and development process is crucial to an entrepreneur's success. One must first establish evaluation criteria by assessing the market opportunity and size. One must evaluate current competing producers, prices, and marketing efforts. New idea should have synergy with existing management capabilities and marketing strategies. The proposed product or service idea should be able to be supported by and contribute to a company's financial well-being. One should evaluate the compatibility of a new product's production requirements with existing plant, machinery, and personnel. Entrepreneurs should be concerned with formally evaluating an idea throughout its evolution. The idea stage involves identifying new product or service ideas while eliminating impractical product or service ideas.

    One must determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with the ideas. The need determination should focus on the type of need, its timing, the users involved with trying the product or service, the importance of controllable marketing variables, the overall market structure, and the characteristics of the market. In the concept stage, a new product should be developed further and refined through interaction with consumers. The refined idea is then tested to determine consumer acceptance. Features, price, and promotion should be evaluated for the concept being studied and any major competing products. The product development stage involves determining consumer reactions to the physical product. An entrepreneur can provide samples in this stage. The final stage of the development process consists of the test marketing stage, which provides actual sales results that indicate the acceptance level of consumers.

    E-commerce is a relatively new concept in the business world and should be used creatively. An entrepreneur must address additional specific issues due to continually-evolving technology. For instance, one must decide if he will run the internet operations of the business or outsource the task to another firm. A website is often created and must be aesthetically-pleasing and fully functional. Ninety percent of small businesses use websites and ease of use is important with websites. The website is a communication vehicle in which search capability and speed are equally important. A website should have a shopping cart, secure server connection, credit card payment processing, and a customer feedback feature. It should be customized for specific target market groups and should be compatible with various browsers.

    The tracking of customer information is vitally important when dealing with e-commerce. This is often accomplished via electronic databases. Doing so supports personal marketing and captures customer attention with customized one-to-one marketing. It is critically important to protect the privacy of individuals when keeping databases.

    When conducting e-commerce as an entrepreneurial company, one's products should be able to be delivered economically and conveniently. Products must be interesting to a large number of people and a company must be prepared to ship products out of its geographic location. Online operations must bring significant reductions in cost as compared to having a store.

    We now turn our attention to the generation of clothing ideas for Libya. We utilized brainwriting with a time limit of five minutes to come up with a new idea. We drafted an adjustable robe for women that can be rolled up and then attached with velcro to shorten it when desired to offer additional clothing and styling capabilities. We then used the checklist method and came up with the following:

    xi.Modify? New twist? Change meaning, color, form, shape?

    a) Can offer robe in multiple colors such as white, red, and blue

    xii.Substitute? What else instead? Other material?

    a) Can make robes out of breathable polyester / nylon material as used in athletic wear

    b) Allows for wicking away of sweat and moisture to keep clothing dry and light in weight

    We then used free association to come up with a list of related words:

    -xiii.cooling, light weight, windproof, light colors, reflective material xiv. End result is metallic-colored fabric that will reflect sunlight like aluminum foil

    We then applied product development stages to the new ideas to formulate a final product concept. We first established our evaluation criteria by assessing market opportunity and size. The population of Libya is 6,173,579, so this will serve as our potential market (Wikipedia, 2009). We then turned to the idea stage to identify new product ideas. These ideas included the following thought process:

    a) Can offer robe in multiple colors such as white, red, and blue

    b) Can make robes out of breathable polyester / nylon material as used in athletic wear

    c) Roll-up velcro to shorten robe for greater cooling and comfort

    d) metallic-colored fabric that will reflect sunlight like aluminum foil

    xv.Eliminate impractical product / service ideas in this stage

    a) Metallic-colored fabric will be eliminated

    b) Reflecting sun can create an oven effect on wearer

    c) Can actually make customer hotter and not cooler

    xvi.Determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with ideas

    a) Multiple robe colors will appeal to different people

    b) Wicking-material robe will appeal to men more

    c) Roll-up robe will appeal to women more

    d) Can result in greater sales and market share

    e) Is beneficial to company to sell more robes while meeting individual needs of customers via mass customization

    We then moved on to the concept stage to further develop and refine our new product ideas through interaction with consumers. We plan on participating in trade shows to present our new ideas. We will display prototypes and obtain feedback from potential customers. Our refined ideas will then be tested to determine consumer acceptance. We will take consumer ideas into consideration and tweak prototypes accordingly. We will then consider the pricing and products of our competition and price our products accordingly to maintain a competitive edge. In the product development stage, we will determine consumers' reactions to the physical product by allowing customers to try our robes on at trade shows. We will then participate in the test marketing stage by proving actual sales results once our products enter the market.

    Alternatives for the use of e-commerce in conducting one of the product development stages for the actual commercialization of our final product idea can involve the creation of a company website that is easy to use. We will incorporate powerful search capabilities while ensuring that our site performs with acceptable speed. We will include a shopping cart, secure server connection, credit card payment, and customer feedback feature in our website. In addition, our website will be customized for specific target market groups and be compatible with various browsers. We will also track customer information by creating an electronic database that supports personal marketing. This will allow us to capture customers' attention with customized one-to-one marketing while protecting the privacy of individuals via strong database encryption. Incorporating online operations will bring significant reductions in cost as compared to having a store. This will allow us to pass savings on to customers via lower prices and greater value.

    Bibliography

    Hisrich, Robert D., Peters, Michael P., and Shepherd, Dean A. (2008). Entrepreneurship
    (7th ed.). Boston: McGraw-Hill Irwin.

    Wikipedia (2009). Libya. Retrieved July 23,2009 from http://en.wikipedia.org/wiki/Libya .

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    Source by Bobby Mobini

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  • 8 Tips to Help You Make an Online Dating Site Work for You

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    Today, online dating websites use artificial intelligence to help you get in contact with the right person. If you are looking for an effective way of making your favorite dating sites work for you, our expert tips may help you. On these platforms, you can get advice on relationships and dating. Plus, you will get a lot of relevant quizzes.

    Since these platforms attract millions of visitors on a regular basis, experts say that you have to use the right approach to make the platform work for you. Let’s read some tips.

    Set your Priorities

    First of all, you need to set your priorities, which means you need to set criteria for things you are looking for in your desired partner. Therefore, what you need to do is do your homework before you start your search. Also, this will help you create a short list of potential candidates.

    Consider your Interests

    You may want to choose a site that can match your interests. Your next move is to opt for a platform that you think can help you get the person you are in search of. On big platforms, your chances of finding the right person will be higher.

    Have a Live Chat

    Although it’s nice to chat with your partner online, it can’t be an alternative to a face-to-face conversation. If you are just getting started, meeting in person may not be possible. So, it’s a good idea to have a live video chat. This will help you find out if you can take it to the next level.

    Be Realistic

    Although you may find exactly the person you are looking for, make sure you are realistic. In other words, your expectations should be realistic.

    Personality Tests

    It’s interesting to run some personality tests, but don’t think that they are perfect. The matching bot of the dating site can’t beat personal experience. So, what you need to do is have an open mind about the person who the algorithm think is not good for you. That guy or girl may be an excellent prospect.

    Beware of Dishonest People

    While communicating with a prospective date on a dating website, make sure you trust your gut instincts. You can use many ways to find out if they are lying to you. Make sure you do all you can to be conservative and protect yourself.

    Safeguard your Self-Esteem

    If you don’t find your desired person even after several days, don’t lose heart. Even after trying your level best, if you fail to achieve success, we suggest that you sit with a close friend for suggestions. This will help you avoid mistakes that you might have made during the process.

    Create a Catchy Profile

    Make sure you prepare your profile carefully. Ideally, your profile should be a clear description of who you are. This will help others find you more easily. If your profile is poorly made, you may have to face disappointments.

    In short, these are some techniques that can help you make an online dating site work for you.

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    Source by Shalini M

    Views: 0