Global Digital Store – Ebooks and Softwares

Tag: women

  • Alternative Treatment for Smelly Vagina – Can the Black Seed Treatment Cure Yeast Infections?

    [ad_1]

    Some women are still having problems of smelly vagina although they have been washing it every day. If this is your case, you should realize by now that symptoms of smelly vagina could be a signal of candida yeast infection. This is especially true, if the bad odor is accompanied by severe itch, thick white discharge, soreness and inflammation on the vagina area.

    Treating candida yeast infection can be rather tricky. Most people who conveniently bought over the counter medications to treat their yeast infections will more often than not be facing recurring symptoms once they stopped taking them. Worst, some of them are even affected by the medications’ side effects.

    Fortunately, there are alternative treatment for smelly vagina that is available which will actually cure candida yeast infection at the same time. You can do the the following tips to treat smelly vagina and yeast infection symptoms.

    1. Apple Cider Vinegar – Wipe the your vagina with a combination of apple cider vinegar and warm water solutions after shower.
    2. Nigella Sativa Oil – Mix a tablespoon of Nigella Sativa oil (Black seed oil) with a tablespoon of olive oil. Rub this potent mixture on the affected areas including the inside of the vagina and leave it for about 20-30 minutes before you can wash them off.
    3. Yogurt – Alternatively, you can also apply pure unsweetened yogurt on the vagina to speed up recovery. Use all of the above as and when necessary until you can see positive results from them.

    This alternative treatment for smelly vagina will produce even better results to your total well-being if they are included in your daily diet. The benefits of Nigella Sativa are simply too much to be listed here. Dubbed as the “cure to all ailments” by medical experts, Nigella Sativa’s potency in curing yeast infection is simply amazing.

    [ad_2]

    Source by Sam Simon

    Views: 0

  • Mad Max: Fury Road Relationship Between Max and Furiosa

    [ad_1]

    Mad Max Fury Road is a story that involves two people by the name Max and Furiosa who are held captive and are trying to escape from Hamlet. Max is suffering outrageous fortunes but he is learning from the fortunes while Furiosa has decided to oppose her troubles by taking arms against the leaders of Hamlet. The two characters cannot trust each other at first but due to their circumstances they are forced to rely on each other. Love is humanized in the film where much deeper conventions of love are stricken. Max is a loner and a survivor who has been traumatized in a world where people see him as a blood bag. On the contrary Furiosa is scheming a plan to help five women who have been enslaved in Hamlet. Max does not trust Furiosa and in most parts of the film he holds a gun on her.

    In the middle of these desperate attempts to escape from their chasers Max and Furiosa are forced to depend on each other. In many love stories people fall in love due to opportunities provided by circumstances. The alignment of stars and personal chemistry makes this happen. Every step of the relationship between Max and Furiosa is dictated by their circumstances where the only choice they are left with is to depend and rely on each other and to trust each other in order to escape. In a critical scene Furiosa asks Max his name but he refuses to tell her. In the end Max finally tells Furiosa his name where there are significant happenings throughout the film. These moments appear and vanish in the film through chaos and apocalyptic alienation. Max and Furiosa form an alliance where they try to fight motorcycles that are shooting at them. He leaves her to go to a mission which may be fatal but fears no one would notice if he dies in the mission. Max talks Furiosa out of a suicide mission when he says “you know hope is a mistake”. Max eventually decides hope is not a mistake and went back to Furiosa where he joins her and they plan to oppose the forces against them.

    At the end of the film Max does not stay with Furiosa but he leaves and eventually disappears into the crowd. A modern viewer can resonate with this film in that modern man is alienated from himself, from the world and from fellow men. Everyone is alone, with a deep sense of insecurity, guilt and anxieties which are results of separation that cannot be overcome. Like Max lost his identity in the opening moments, man has lost his identity too, and is overcome by powerful forces that own him. Like Furiosa man tries to search for a community and the only thing he finds is a desert.

    [ad_2]

    Source by Jeremiah Otieno Odhiambo

    Views: 0

  • Emotional Upsets As We Age – Adult Health and Wellness

    [ad_1]

    As we age, it is more likely that we will eventually experience emotional upsets, loss and change. Many of us go from busy, full time workers or full time parents to partial workers, empty nesters and grandparents, to full time retirees, with or without a life partner, adequate financial resources, secure housing, or a network of close family and friends. We may move from a familiar neighborhood to a different retirement community. Friends, neighbors, close relatives and even our beloved house pets may become ill and pass away. Depending upon whether we have developed the positive mental attitudes, uplifting and life affirming spiritual connections, healthy lifestyle, social contacts, and continued passion for living – which researchers describe as the formula for healthy aging – we are more likely to suffer more from illness, disability and emotional instability as we age.

    Complications of Emotional Upsets and Stress

    Stress Accelerates Cellular Aging

    Research is beginning to substantiate the devastating effects of long term stress on health and aging. Telomeres, the DNA-protein structures that cap the ends of chromosomes and promote genetic stability, appear to play important roles in cellular aging and disease. Elisa Epel and colleagues examined the effects of psychological stress on telomere maintenance in 58 healthy premenopausal women. Results, appearing in the December 1, 2004 Proceedings of the National Academy of Sciences, indicate that the psychologically stressed women had shorter telomeres and less telomerase, a telomere producing enzyme which affects immune function cells in the blood.

    Stressful Jobs Affect Health of the Elderly.

    In workers over age 60, problems on the job raise blood pressure in although these older workers often claim to be less upset and less sad than younger employees when work problems hit. They seem to “feel” less emotion, but their bodies reveal greater stress factors. Older workers may be more vulnerable to heart and cardiovascular problems if they remain in high-pressure jobs or situations.

    Emotional Stress May Precipitate Heart Problems

    Emotional stress can precipitate severe left ventricular heart valve dysfunction in patients who do not apparently have coronary disease. This reversible condition, called myocardial stunning, cardiac stunning or myocardial stress, is brought on by severe emotional stress. Research corroborates the phenomenon that severe emotional stress and heartbreak, such as the break up, loss, or death of a a loved one, can release an onslaught of stress hormones that cause the heart muscle to contract and spasm, possibly leading to severe complications and even loss of life.

    Emotions Affect Blood Cells

    Photos of frozen water crystals imbued with different emotions appeared in the book, The Hidden Messages in Water by Japanese researcher Masaru Emoto. Inspired by these photos, Rebecca Marina attempted to replicate the experiment by having her own blood samples photographed on slides while she caused herself to feel specific emotions.

    She focused first on sadness. In this photograph, her blood cells seemed to actually take on the formation of teardrops and were seen moving rapidly (rather than slowly and sluggishly as we might expect) with a lot of white blood cells predominant, more so than in a normal blood sample.

    When she felt fear, the blood cells moved around rapidly and frantically with an increased number of white blood cells and then stopped moving rather abruptly, as if exhausted.

    Feelings of love produced slower, more placid movement and some sparkly substance in the fluid. Interestingly, when she felt love, the blood cells on the “sadness” slide that had remained on the screen began to change. In other words, even when her blood was no longer inside her body, her feelings of love actually affected the movement, shape and quality of her blood cells on the slide.

    But the most astounding effect was when she focused on Divine Mother or spiritual love and peace. The fluid part of the blood became clear, the movement of the cells was placid, and the cells were just gliding along. The white blood cells that showed had a white glowing center and a pulsation in that center almost like a heartbeat! And some of the cells actually took on a heart shape. (EFT – Emotional Freedom Technique Research)

    [ad_2]

    Source by Erica Goodstone, Ph.D.

    Views: 0

  • Why Men Won’t Marry And Go Their Own Way

    [ad_1]

    I am fascinated by the number of women who complain that there are not any good men out there for marriage and the number of men who go their own way (MGTOW).

    As I was doing research for one of my books, I learned something absolutely astonishing. I learned that both men and woman are more educated in the area of preparation for an occupation that we are to successfully choose and marry a mate for the next forty years. Why is this important? Many people who get into relationships and get married haven’t an accurate idea what they are getting themselves into. They are not educationally equipped with the tools that they need to have a healthy relationship. Even worse, due to the emasculation of men and manhood displayed in media, the court system, films, Human Resource policies, etc., there is no benefit to men for being men.

    More now than ever, schools and colleges are feminine-centric. The Judeo-Christian model of marriage where the roles of traditional marriage are not equal is frowned upon by the feminist movement. That said, how can a man see marriage in today’s society as a benefit? Most times he is not fully appreciated for all that he does. He is expected to work his whole life for his family and suddenly his wife decides to leave, causing him to lose all that he has invested in and worked for?

    Women are taught that they need to have high standards for the man they are supposed to marry. However, are they emotionally ready for marriage? It is clear that both men and women are not likely to have read a good relationship or communication book to prepare themselves for a healthy relationship. Men often complain how women can sometimes be “drama queens,” are selfish and want to be the center of attention. Some men also report that women are not steeped in bringing much to the table beside the sexual relationship which women tend to use to manipulate men. Men like companionship and women who like to share their time doing the things men like to do. Men love to be respected. They like women they can trust, are considerate but often say that they find these things lacking.

    Men who go their own way do not have to bear the risk of being decimated, financially, emotionally and physically. They can live a more peaceful, drama free life. They often will date, but will not marry again. Men want a relationship, but many men and women are unprepared. So how can this dynamic be improved?

    I believe that educating ourselves as to what a healthy relationship is supposed to be is critically important. Statistics reveal that the total percentage of college graduates that will not read another book after graduating college is 42%. For High School graduates it is 33%.

    Education is essential concerning relationships. Imagine what a difference it would make if 1/3 of our formal education included relationship skills? I submit that the result would be couples better prepared for relationships. That said, reading and practicing what is learned, would improve not only the quality but the longevity of a relationship. Realizing that “being” the right person who is prepared for a relationship versus “finding” the right person could change the dynamic of the lack of available marriage eligible men and women.

    [ad_2]

    Source by Johnn Williams Jr.

    Views: 0

  • Rich and Varied Heritage

    [ad_1]

    India is always remembered as a land of diverse cultures. The geographic position, climate and the extent of exposure to foreign cultures have totally influenced the traditions and culture of the different regions at different periods. The greatness of Indian culture has been in adopting the best from all the invaders and intermingling their customs and styles with the existing and this is visible in all aspects of culture.

    Indian culture have always been attached to the great river systems, the watersheds of the Indus and Ganges, the Deccan plateau and South India.

    Secular India is home to Hinduism, Islam, Christianity, Buddhism, Jainism, Sikhism and other innumerable religious traditions. Hinduism is the dominant religious faith followed by the majority of the population. Colorful traditional festivals are almost 400 that have been happening for centuries. Not a single day passes by without a festival in one region or the other. It is an occasion for men to put on a new traditional costumes and jewelery.

    Traditional wears like the silk saris, cholis have fascinated many a traveler over the centuries. Men in villages are still more comfortable in traditional attire like kurtas, lungis, dhotis and pyjamas.

    Indian literature, Indian poetry, Indian epic poetry Ramayana and Mahabharata, Painting, Sculpture, Architecture- everything is depicted and interpreted through religion and philosophy.

    Well known classical styles of dancing on the Indian stage are Bharatanatyam, Kathakali, Odissi, Kathak, and Manipuri. Folk dances also contribute to the plethora of Indian dances. The common root of all classical dance forms can be traced to Natyasastra, ascribed to Sage Bharata who is believed to have lived between the 1st and 2nd Century AD

    18 Indian languages with 1600 regional dialects are spoken and the linguistic lines are drawn by State boundaries Besides Hindi and English, the other popular languages are Assamese, Bengali, Gujarati, Kannada, Kashmiri, Konkani, Sanskrit, Sindhi, Tamil, Malayalam, Marathi, Punjabi, Oriya, Telugu and Urdu

    Indian Cuisine skill lies in the subtle blending of a variety of spices to make various delicious recipes. These spices are used as home medicines too.

    A typical North-Indian meal would consist of wheat. Rice is the staple diet in South Indian food. Coconut and oil are essential ingredients in all the meal. A meal is rounded off with betel leaf which holds an assortment of digestive part.

    Women are the mirrors of culture of a society. Indian women are becoming increasingly visible and successful in the professional and public sphere. Whether it is Barkha Dutt, Arundhati Roy, Kiran Mazumdar Shaw, they have all heralded the arrival of Indian women professionals.

    Latest outsourcing of technological agility, quality, flexibility, cost control, time-to-market and competitive advantage have made India well known in the business world.

    India exports software to 95 countries around the world, outsource high quality brain-power 82% of the US companies ranked India as their first choice for software outsourcing.

    [ad_2]

    Source by Shobana Sridhar

    Views: 0

  • Was Ever Vlad the Impaler (Dracula) In Love?

    [ad_1]

    A Dracula love scene is what a lot of people search for, but what about a true love story of the famous Prince? The character of Vlad Dracula III – Prince of Walachia in the XV century – was during the time the subject of many books, articles, movies, stories, etc. so that, more people could say that everything has been told about him. The truth is there are still a lot of important details about Prince Vlad’s real life, unknown to the large readers. Of course, it is pity to not be brought to the light for the audience! About Vlad Dracula Impaler everybody knows today that was a cruel person, a merciless impaler, and so on, but did you ever think that he could have been in love? Less people know that Prince Vlad Dracula III had also a romantic side!

    A Transylvanian Chronicle from XIII century discovered in Brasov town- Romania, reveals rare details about the life of Vlad Dracula III during his stay in Brasov region between 1451-1456. Through other unique information about him, there is also one that refers to a deep Dracula love scene lived with a young beautiful German Saxon girl. You have to know that as a person, Vlad Dracula Impaler was a charming man! The other knights envied him not only for his ranks and bravery, but also for his physical appearance, for his charming green eyes “like of a dragon” as the chronicler Bonifinius noticed. The women felt attracted by him, so that except his two well known marriages, he had more love affairs, having also some illegitimate children. It is to know that before becoming ruler of Walachia in 1456, Vlad Dracula III was the military governor of Southern Transylvania for 5 years. Meanwhile, Vlad Dracula Impaler lived one of his greatest love affairs, with a beautiful German Saxon girl, named Katharina. Moreover, it is supposed that this relationship was one of the intrigue reasons that led to his arresting in the autumn of 1462 by Matei Corvin! How the things happened in this unique Dracula love scene?

    It is about Katharina Siegel, the daughter of a weaver from Brasov town and one of the most beautiful girls in region, more Saxon knights pretending her heart. Well, my friend, according to the local custom, every family from the town should have assured by turn, the provisions for the soldiers who guarded every craft’s bulwark. In a frozen December morning of 1455, it was the turn of Siegel’s family to supply and Katharina strove together with her cousins to push up a sledge, to the fortress’s hill. Vlad Dracula Impaler who just were up in the bulwark with his officers, saw Katharina tormenting and to the every body’s astonishment; suddenly he got down to help her! In the spite of the horrible things she heard about Vlad, Katharina was impressed by his kindliness! Meeting the young 17 years girl, with her blue big eyes and golden hair, Prince Vlad Dracula III had felt suddenly in love at first side and in the spite of his friend’s advice, he involved in a deep love affair with the beautiful Saxon girl. Nevertheless, this relationship was considered an offence by the high Saxon families, as most of them desired Katharina to become their daughter-in-law. In the spite of all risks, Vlad Dracula Impaler did not gave up this relationship and the Saxons from Brasov region will never forget this!

    Katharina and Prince Vlad lived a great romance for many years, even if he became ruler of Walachia in 1456, thus being forced to leave Southern Transylvania. Vlad Dracula III loved her so much that even intended to marry her after he became widower in 1462, as his wife Jusztina suicides herself. However, he did not succeed to fulfil this intention because in 26the of November 1462, he was arrested during the passing of the narrow place in Piatra Craiului Mountains, close to the famous Bran Castle Transylvania. This arresting of Vlad Dracula Impaler was the consequence of the Saxons merchandiser’s intrigues from a fake letter sent to Matei Corvin, King of Hungary and Prince of Transylvania. According to the Transylvanian Chronicle, it is supposed that Vlad’s Saxons rivals to Katharina’s heart, essentially contributed to the intrigues that changed in this way, Vlad’s thread of life! Matei Corvin kept him in detention for 14 years, where he had his own style of life and in time the things got change.

    However, even Vlad Dracula Impaler had during his life more love affairs and he will even marry later for the second time with a relative of Matei Corvin, the beautiful Katharina will always remain in his heart as his greatest love ever! It is a real Dracula love scene, scarcely to meet in the historical documents!

    [ad_2]

    Source by Aurel Danescu

    Views: 0

  • An Ounce Of Help Is Better Than A Pound Of Preaching

    [ad_1]

    It's very difficult to console someone who is down. Criticism won't help but a listening heart can. Feeling what someone else is going through is already a comfort. Understanding and empathy is better than a pound of preaching because of a mistake. Blaming won't help either. Though, it's easier to find fault with other people but it's different when your compassion is what they needed.

    Acknowledge that you understand the person's feelings. Sometimes people want to seek advice or a solution to their problem. But as seen, they usually want to vent their feelings. This is especially true for women. So, just listen. Let that the other person to talk, so that they can sort their feelings themselves; They may not even be able to articulate why they're feeling down, unless you draw it out of them.

    Never minimize their pain or try to cheer them up. When faced with tears, sometimes we insist that whatever they're upset about is no big deal. Don't trivialize their experience, but walk through it with them. Put yourself on their shoes so that you can easily understand what they've been through. Words may not be that trivial but the way you respond to a situation matters.

    Sometimes people don't want to talk and just want to be held in silence. They also just want to feel that they are not alone. So, your presence is already enough to comfort them. Even if you won't offer consoling words, the mere fact that you stay with them is already a relief.

    In such circumstance, the person typically feels better after having shared the burden in their heart, and the pain fades eventually. Having someone who is willing to listen and will never judge you despite your flaws is a gift. How on earth I survive life's struggle if I don't have a friend whom I can lean on especially when I am so down and depressed.

    Money is nothing compared to a friend who can help you without extending any monetary budget to you. If a problem is not resolve yet, she can offer you a solution to improve the situation without pressuring you to do it. She always listens. Even if she also has problems of her own.

    With someone who's sad not because of an isolated event, but because they suffer from disappointments, just talk to her and listen. Excess rumination is not only ineffective in alleviating depressed feelings, it can also worsen them.

    [ad_2]

    Source by Rosemarie Sumalinog Gonzales

    Views: 0

  • When Your Husband Leaves You Without Any Warning

    [ad_1]

    I often get correspondence from wives who are now living alone but who never saw this coming. Generally, they will come home from work or from running errands one day and find that their husband has left them. Or, the husband will abruptly pack his bags and announce that the marriage is no longer working for him and he thinks that he might “want out.” However this plays out, often the wife will tell me that she had no real warning and that this was very much an abrupt and unwelcome surprise.

    I often hear things like “I can’t believe he left me. I never really saw this coming. I knew we had issues, but every married couple has issues. I just can’t believe that he would leave me without ever trying to work things out. And, I don’t know where to go from here. I don’t want a divorce. I want him to come back home, but I’m so angry that he didn’t try to approach me first that I don’t even know how to approach him. What should I do?”

    The answer to this question is going to depend upon the circumstances and the people involved. But, it will often help to deal directly with the real situation that is in front of you, rather than trying to deal with the situation that you envision or hope exists. I will discuss this more in the following article.

    Don’t Focus Only On The Fact That You Had No Warning When He Left. Focus On What To Do Now And Where To Go From Here: It’s completely normal to be floored by the fact that one morning you woke up with a husband living at home, but by evening you were alone without any warning. This is an abrupt blow that can be devastating. But, because it can be important to act quickly, you will often have to make a conscious decision not to focus on the way in which this happened.

    Yes, your husband could most certainly have handled this in a different and preferable way, but neither of you can change that now. There’s a real risk in allowing your reaction to how he handled this to interfere with how you act toward him in the present. It can really help to ask yourself what your ultimate goal is in this situation. Some women will just want to handle themselves with dignity and grace while coping and moving on in the best way that they know how.

    Others will decide that their primary goal is to get their husband to come back home as quickly as possible. Often, what will help with one of these goals will also help with the other. No matter what you decide that you ultimately want, it’s my experience that you will often have an easier time getting it if you focus on what is right in front of you rather than the manner in which it happened. Yes, being blindsided is very painful and shocking, but it can hurt rather than help the situation to dwell on this rather than taking action.

    Evaluating What Is Going To Most Improve Your Situation: Once you’ve decided where you want to go from here, it’s important to step back and to try to take the emotion out of it to come up with the strategy that is most likely to get you what you want. It’s so easy to lash out, feel resentful, and to feel sorry for yourself. But these things usually won’t get you any closer to what you want. In fact, allowing your feelings to run your actions will often keep you from getting what you want.

    Debating with your husband, arguing with him, or lashing out will often push him even further away and just make you more upset with your situation. It’s usually better, at least in my experience and observation, to try as best as you can to limit yourself to the actions that strengthen you and allow you to feel in control rather than to surrender to those feelings or actions that are natural (and may relieve some tension) but which will only make the situation worse.

    It’s usually when you can somewhat rise above this and handle yourself with strength and calm that you will often begin to gain some ground. I absolutely know that this can be difficult. Sometimes, you might need to wait to interact with your husband until you can actually be calm. This may not be possible in the very beginning. But it can really help to always keep in mind your ultimate goal so that you don’t lose control of your strategy.

    Interacting With Your Husband During This Difficult Situation: It’s probably fair to say that there will come a time when you will need to communicate with your husband about where your marriage is going from here. Whether it’s fair or not, your husband has sent a clear message by leaving. Now, it’s up to you as to how you are going to reply to that message. But, before you do, define how you ultimately want for this to turn out. If you could put aside the shock, the hurt, and the fear, what is your greatest wish right now? The answer to this question is what you must place your focus upon.

    Because I would argue that no matter what your ultimate goal is, you’ll usually get closer to it by trying to interact with him in a positive way. Even if you are ultimately going to end the marriage, this was an important relationship in your life and it will likely help you going forward if you can keep this as positive as you can. If you want to save the marriage, improving your relationship and communications going forward will go a long way toward helping you to eventually save your marriage.

    There is absolutely nothing wrong with telling your husband that although you’re devastated that he would leave you without warning, you would like to interact with him in a positive way going forward. Since the two of you were once the most important people in one another’s lives (and may well still be) it just doesn’t make sense to allow for one negative action to turn into something that is even worse. He may not be all that receptive to this at first, but when he sees that you’re not reacting as he anticipated and are working with him rather than against him, you will sometimes be able to slowly rebuild with time. This is often true even if you are not 100% sure how you want to approach him right now.

    [ad_2]

    Source by Leslie Cane

    Views: 0

  • Addiction Marketing

    [ad_1]

    “Addiction Marketing” is a phrase I coined a few years back while waiting in line for my drink at Starbucks. I was observing the mass of people who like lost explorers in the desert rushing for an oasis seemed to be desperate for their daily (if not more frequent) fix of caffeine. It was at that moment that I realized that one of Starbucks key business drivers, if not their most critical business driver, was that Starbucks sells products that cater to peoples addictive tendencies. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. In today’s blog post I’ll examine addiction as a key success factor in business.

    When I was in school economics professors would lecture on using supply and demand drivers to create a business advantage…business professors would evangelize the strengths of the recurring value and stability of consumable products…marketing professors would espouse the benefits of relationship marketing, but nowhere do I recall being able to register for a class on addiction. However if you think about “Addiction Marketing” you’ll quickly realize what the “media pushers” on Madison Avenue and the product development and marketing gurus in the corporate world have known for years…all people have their unique set of vulnerabilities that if creatively and effectively exploited will lead to strong sales and powerful brands.

    If you read the business news over the weekend you’ll have noticed that the Indian government is attempting to force Coca Cola and Pepsi to divulge the formulas to their popular beverage products. One of the charges being upheld in the Indian High Court is that Coke and Pepsi products are addictive and unhealthy…Hmmm…Examine the following representative list of successful businesses and/or industries and come to your own conclusions as to whether these businesses or industries prey on the addictions of consumers world-wide to generate their revenue:

    Las Vegas – The tagline “What happens in Vegas stays in Vegas” caters to virtually every possible addiction under the sun…Sin City lives up to its reputation.

    Tag Body Spray – Tag’s recent commercial campaign has taken the phrase “Sex Sells” to a whole new level…In this campaign all an adolescent male needs to do is to spray himself with the Tag product and he finds himself instantly being attacked by hordes of attractive young women…If you have a teenage son, it would be a safe bet that Tag is his cologne of choice.

    The Beer and Alcohol Industry – You will be hard pressed to find a beer or alcohol company that doesn’t portray consumption of their beverage as the key ingredient to a lifestyle of fast cars, beautiful women, successful careers, etc.

    The Tobacco Industry – The tobacco industry has been publicly hammered for selling products that leverage the addictive effects of Nicotine and even with all the known health hazards smokers face, in many instances the addictive nature of the product is greater than peoples ability to make a logical decision.

    I don’t think anyone will dispute the examples noted in the above list as obviously preying on consumer’s addictive tendencies. However what about the more subtle side of the addiction business? Isn’t Starbucks using the same addictive business tactics as those industries listed above? What about companies in the luxury products sector? Companies that sell high end products and services cater to the elitist attitudes of this segment allowing consumers to make statements about their socioeconomic status based on the products they purchase. Is this not also catering to addictive tendencies?

    OK, now I’ll hit a little closer to home…What about my company’s value proposition? We sell success…Is it not possible to look at success as being an addiction? How about the social networking industry? Are social networkers and bloggers addicted to the interaction, attention, etc. that the new media platform affords? While I could go on, I think my point has been made…I’m certainly not implying that all consumers are addicts, nor am I implying that all companies are “pushers”, but I am pointing out that addiction marketing sells and that many companies use this as a strategic advantage. In fact, I believe the evidence is clear that a business can create a strong strategic advantage in sustainability if they find no ethical flaw in what I’ve coined as “Addiction Marketing”.

    The bottom line is that I love to travel and watch movies and I don’t think it makes me an escapist…I have a penchant for Starbucks (venti caramel frappacinos in particular) and I don’t think I’m a caffeine addict, I appreciate the fine clothes and quality automobiles and I don’t believe that makes me a social elitist. However I have also come to realize that my perceived addictive tendencies are clearly attempting to be preyed upon by creative and intelligent marketing and product development efforts. I’ll leave you with the following questions to ponder:

    What is the difference between pleasure and addiction?

    Do you feel “Addiction Marketing” is ethical?

    Does your company partake in addictive marketing strategies and tactics?

    And, when was the last time you made a purchase based upon your addiction?

    [ad_2]

    Source by Mike Myatt

    Views: 0