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  • Search Engine Optimization and Pay-Per-Click: A Holistic Approach

    Far too often, online marketers separate natural search engine optimization practices from pay-per-click (also known as PPC or paid search).

    Clearly, they both involve very distinct disciplines, but they may have a common landing page or potentially keyword and traffic data that can be shared to make initiatives more powerful and efficient.

    In this guide, we?ll take a look at how the two facets of search engine marketing can work together. In addition, we?ll provide insights about how to make the most of SEO and PPC in their own right.

    Paid search involves the sponsored listings at the top and to the right of the natural results that dominate the top search engine results pages (also known as SERPs).

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=69

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  • Driving ROI Once Your Email is Delivered

    Even with a superior deliverability rate, are your email marketing results everything they could be? Getting your email delivered is only the first step in marketing via email. Your emails must arrive in a manner that encourages action on the part of the recipient. This whitepaper addresses several components of email marketing that matter after you?re in the inbox, as well as aspects you can control to encourage more opens, more click-throughs and more conversions.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=70

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  • Hear Urgent Cases Via Skype, Zoom, Falana Tells Nigerian Judges

    Hear Urgent Cases Via Skype, Zoom, Falana Tells Nigerian Judges

    Hear Urgent Cases Via Skype, Zoom, Falana Tells Nigerian Judges 1

    Hear Urgent Cases Via Skype, Zoom, Falana Tells Nigerian Judges 2


    Senior Advocate of Nigeria, Femi Falana, has urged the Chief Justice of Nigeria, Ibrahim Muhammad, to prevail on judges in the country to “hear urgent applications via Skype or Zoom during the lockdown”.

    Following the outbreak of Coronavirus in Nigeria, courts were directed to shut down until the pandemic was brought under control by government.

    But encouraging judges to embrace technological tools to attend to cases during this lockdown period, Falana in a letter to the CJN said, “Since the Federal Government has relaxed the lockdown by allowing markets, shops and stalls selling food and groceries to open to customers between the hours of 10:00am and 2:00pm daily, the National Judicial Council ought to review the suspension of court sittings to enable them attend to urgent matters to ensure that thousands of people who are either awaiting trial or under investigation are not subjected to unlawful detention.

    “The review has become necessary in view of the fact that motions for the bail of many criminal suspects and applications to secure the enforcement of the fundamental right to personal liberty of other detainees are pending in several courts in all the states of the federation and in the federal capital territory.

    “In addition, the return dates in respect of several ex parte orders made by magistrates for the remand of a number of criminal suspects which have since expired are due to be quashed or renewed to extend time for further investigation.

    “More so that the heads of the various courts are vested with the power to designate judges and magistrates to attend to urgent matters in accordance with the laws establishing such courts.

    “However, in order to observe the social distancing directive, we suggest that arrangements be made for judges to hear urgent applications via Skype or Zoom.”

    Already, that strategy had been adopted in Kenya where 4,800 prisoners had been released by judges after hearing their cases through Skype and Zoom, a report by CNN said.

    “We prioritised getting a lot of people out of prison, especially petty offenders. Those who are in prison for a short term and those who have been there for a long time but have just about six months and below to go,” Anne Amadi, Chief Registrar of the judiciary in Kenya, told CNN.

    “As of Friday last week, we managed to decongest the prison by about 4800 inmates from different parts of the country. 

    “All our 39 high court stations have released people. Most of them, a good number, through Skype or Zoom,” she added.

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    Hear Urgent Cases Via Skype, Zoom, Falana Tells Nigerian Judges
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    http://saharareporters.com/2020/04/08/hear-urgent-cases-skype-zoom-falana-tells-nigerian-judges

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  • 10 Tips for Designing Great Surveys

    Although surveys can be used across industries and in many kinds of research, they must employ a good survey design to produce meaningful data. Survey design is a scientific process which requires a careful and deliberate choice of words and ordering of questions. This white paper offers 10 tips for designing great surveys.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=154

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  • 5 Reasons Why You Should Do a Product Launch That Have Nothing To Do With Selling That Product

    When most entrepreneurs decide to launch a product, they’re mostly thinking about how many products they’re going to sell or how much money they’ll make during the launch. Now while that’s a great reason to have a product launch, it’s actually not the only reason. In fact, I may go as far to say it’s not even the most important reason. Let’s take a moment and go through the top 5 reasons to have a launch that have nothing to do with selling that particular product.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5392

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  • Are You Missing âeoeNostalgia Triggers” in Your Marketing Strategies?

    If you want to make your advertising and marketing campaigns double or triple in ROI while increasing your ability to influence others, learn the secrets of utilizing ?nostalgia triggers? within your messages.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5391

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  • 22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic]

    Visualize your way to new and relevant content!  This infographic, based on blogger, Danny Iny’s, 21 Ways to Create Compelling Content When You Don’t Have a Clue, highlights great tips on creating and recycling content for your website or blog.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=168

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  • Strategic Options in a Shaky 2012 Economy

    Because of 2011?s whopping economic headlines–soft economy, unemployment, limited bank credit and a falling sky, or so it seemed–creating a business strategy for 2012 will be more than just an exercise in good business. The U.S. retailer has been designing these–for better or worse–for years.

    This article explores some options for the US jewelry retailer — any retailer for that matter — for 2012.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5352

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  • How Does Viral Marketing Work

    We’ve heard a lot about it but how many of us actually know the answer to the question “How does Viral Marketing Work?” This technique basically involves passing something about that people would consider interesting enough to be passed on to other people. The process resembles a chain letter. Before proceeding with a viral campaign, the person or company knows exactly what kind of goal they are trying to achieve or what kind of target they are trying to reach. This may be lead generation, brand awareness, profit building, data capture, or something else.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5348

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  • Strategic Decision Making Using Real-Time News Patterns

    To support executive decision-making, corporations need the proper strategic and marketing planning framework and informational processes, including a dynamic feedback loop which converts global news articles and other content into strategic intelligence which confirms or challenges corporate and business unit assumptions about the changing external environment.

    This article describes a new integrated solution: A Real-Time Market Planning Management Solution which enables organizations to quickly build a robust planning framework aligned with a knowledge-building process.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5337

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