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  • 8 Restaurant Style Indian Food Recipes

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    We all want to know the secret behind those delicious dishes served at Indian restaurants. But most of us feel pretty reluctant to try those recipes at home. We have got for you 8 restaurant style Indian food recipes that are super easy to make at home. With these recipes, you’ll be able to recreate all of those Indian restaurant favorites without stepping out of the house. These restaurant style Indian dishes does not require long cooking hours and taste super good. All you need to do is follow these Indian food recipes to the tee.

    1) Dal Makhani – You will be surprised to know that it is very easy to make restaurant style Dal makhani at home. And the one prepared at home is not overtly loaded with cream and artificial flavors. This dal makhani recipe yield perfectly creamy, thick and luscious dal without spending hours near the gas stove. Serve it with home style lachha paratha or naan for a complete Punjabi restaurant style meal.

    2) Paneer Pasanda – Paneer Pasanda is one of the most popular vegetarian Indian dishes served in the restaurants. It is a rich Paneer gravy adored by everyone who taste it for the first time. It is not that difficult to make restaurant style Paneer Pasanda at home. And once you excel this recipe you will never go back to that artificially colored confusing paneer gravy served at the restaurants.

    3) Chicken Do Pyaza – A stunner of a recipes, this one gets all the Punjabi flavors just right. Chicken do pyaza is prepared with loads of onion. The sweetness of the onion and the heat of the spices create a finger-licking good combination of flavors. It is perfect dish for the food lovers who love to relish spicy curries. Chicken Do Pyaza can be enjoyed with jeera rice, lachha paratha or tandoori roti.

    4) Soya Chaap Tikka Masala – Nowadays, many restaurants serve vegetarian tikka masala which is prepared with soya chaap. The soya chaap or the mock meat prepared with soya is a great meaty substitute for the vegetarian lovers. This soya chaap tikka masala can give tough fight to the chicken tikka masala served at the restaurants. If you don’t believe me, just try this recipe once. For anyone who is a vegetarian, curry lover and is bored of paneer tikka masala – this is a must try recipe.

    5) Butter Chicken – No talk about the Indian restaurant food is complete without butter chicken. And all the chicken lovers must have a foolproof butter chicken recipe under their sleeve. What I like most about this butter chicken recipe is that get ready in just 30 minutes. It has a simple ingredient list to follow, a precise cooking method and does not require hours of beforehand preparation. Don’t forget to serve butter chicken with butter naan for a complete indulgent meal.

    6) Kadhai Paneer – Kadhai Paneer is one of the popular paneer dishes to order while eating out at any Punjabi restaurant in North India. Why? Because it is full of flavors and compliments almost all the Indian breads perfectly. What if I tell you now you can make restaurant style Kadhai Paneer at home. That too in less than 30 minutes. This kadhai paneer recipe is quite straightforward which makes it all the more easier for you to win numerous accolades from whoever tastes it.

    7) Pineapple Raita – Sweet and savory pineapple raita is one of the most common side-dish served with the Indian curries at the restaurants. The chilled pineapple raita helps to cool down the heat of the spices in the curry. It is a soothing change for the taste buds too. Now you can make the best pineapple raita at home with this simple recipe. And ever since I have started making pineapple raita at home it has become an everyday affair.

    8) Naan – Whether it is rich and spicy meat curries or light and hearty vegetarian dishes Naan is one bread which humbly compliments all. No Indian meal at any restaurant is complete without some naan. To make soft and pillowy Naan at home is not a big deal. This naan recipe does not even require yeast. And the best part making naan at home is you can make them whenever you want and serve piping hot.

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    Source by Sneha Kapoor

    Views: 0

  • The Psychology of Drug Addiction

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    There is, of course, a reason why people become addicted to drugs. The psychological aspect of addiction is extremely powerful. The human mind is a marvellous thing, and the thoughts we have can become all-ruling in our lives.

    Because we are these complex creatures, with thinking and reasoning capabilities, we can often discount the mind as only a small part of what we are. This is totally wrong, and in fact the psychiatric implications of drug use (or more properly drug abuse) are ever present, and can cause major disruption in the life of an addict.

    So just what exactly are we talking about here? The psychological aspects of the mind, and how it can control our lives, has been well known to professionals in the field for many years. For example, if one is the child of an addict, be it drugs, alcohol, or whatever, your own mind will rapidly justify to you the use of these substances as being OK. Let’s face it, you love your parents and if they are doing it then it’s got to be allright and can’t possibly be bad for you. You are in effect brainwashing yourself.

    Of course, as we know from proven scientific research, it is a fact that drugs have an effect on the brain. It becomes a brain problem. Drug abusers brains get so used to having these chemicals in them that sooner or later, depending on the substance, they actually “talk” themselves into needing those chemicals to function, and so the brain gives the body various (withdrawal) symptoms in order to get those chemicals.

    So what can be done to try to beat the psychological side of drug addiction? Getting help is a tried and tested method. Talking to a trained drug abuse counsellor, or other health professional is agood start to finding ways to overcomes your addiction.

    Wherever you are, there are many excellent programs available to those with a problem with substance misuse. The best of these will treat both the mind and the body. Because, as we already know, when you initially try to reduce your dependence on drugs, your mind will give your body a variety of withdrawal symptoms in order to get its “fix”. However, with professional help it is possible to successfully break the hold that drug addiction has on your body, your mind, and your life.

    It’s not strictly necessary to go into a rehabilitation facility. However it is proven that this method is very effective. These facilities can be expensive, as also can psychologists/psychiatrists. However, most long term drug abusers find that if they work it out they are spending over a period of time far more on their habit than the cure would cost, and the benefits to your wallet can easily be calculated. Even if it’s impossible to put a price on your future wellbeing.

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    Source by Chris Haycock

    Views: 0

  • Hematoma Treatment – Traditional & Alternative Medicine

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    In this article I’m going to talk about traditional hematoma treatment as well as alternative medicine.

    A hematoma takes places when blood builds outside a blood vessel and they can happen anywhere. It usually happens when there is an accident or trauma, such as falling off a ramp when skateboarding or getting hit by a post office truck.

    Other causes could be drugs, diseases, high blood pressure and cancer. You might be wondering, how do you know if you have a hematoma.

    Well the skin can change colors such as become darker, there could be pain, inflammation and swelling.

    Traditional treatment usually involves R.I.C.E. Have you heard of R.I.C.E. Before? It stands for rest which is when the body heals itself, so many times it might just be the best medicine. Elevation, ice and compression which all reduce the inflammation and improve the healing.

    If the injury is really red, there is pus coming out of it or if it’s in an eye, it’s best to see a doctor.

    Plus if you notice hematomas occurring without any injury it’s best to get it checked by a doctor because it could be serious.

    If you are wondering if there are better treatments or alternative medicines the good news is that there are tons.

    One of my favorite things is coconut oil, which has millions of uses. In a study at the U.S. National Library of Medicine they took rats and split them into groups. Some received coconut oil and some did not. Wounds treated with coconut oil healed much faster.

    Another idea is bromalean which can help a lot. In a study by the third medical university at China researchers took 16 pigs and shot them with high velocity rifles. They divided them into groups and the group that received bromalean healed much more.

    The way it works is it increases the flow of blood and oxygen to the wound and reduces inflammation. Plus it activates growth factors, which are needed for healing.

    If that wasn’t enough it helps with burns. In Bursheba Israel they took pigs, burned a few and bromalean really improved the healing. It’s seems like they have something against pigs right? They are shooting them and burning them, poor pigs.

    If you really want to heal a hematoma or a skin injury believe it or not they even have a stem cell gun. It takes an hour and a half to isolate the cells and spray the skin. Then it only takes a few days for the treatment to work and the skin is brand new again.

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    Source by Kevin Whitsitt

    Views: 0

  • The Husband and Wife Relationship – Understand the Dynamics

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    The relationship between a husband and wife are usually complex, and many married couples do not understand the dynamics of the relationship they are in this is the cause of many failing relationships. For a really strong marriage they both need to understand how the dynamics of a husband and wife relationship works. The key to the question of dynamics is to appreciate just how men and woman are poles apart not only physically but more importantly emotionally and mentally.

    These differences are best illustrated when you consider the way a husband and wife relationship approaches the matter of problem solving, which shows how they approach problems in completely different ways

    The wife will typically talk about the problem with friends and family alike, explore different angles for a solution then combine that research with input from her group of family and friends. This may take some time because women in general like to discuss various solutions and how they feel and relate to the problem, before deciding on any one answer.

    The husband on the other hand is more likely tom be a solitary thinker and by virtue of that will be unlikely to discuss the problem with anyone till he has decided on the solution to the problem.

    In the husband and wife relationship, problems can be caused by their opposite approach to problem solving, the husband could think that she is taking the problem lightly by talking too much to her friends and family when in his opinion she should be thinking rather than talking about the solution. Conversely the wife may be concerned that he is not addressing their problems because he is not talking about it, when in reality the reason he is not talking about it is that it is constantly on his mind but he has not yet come up with an answer to discuss.

    Some of the time a wife can talk about a problem she may have, simply to vent her feelings about a certain matter, to lessen the tension they feel rather than to get an opinion on how to solve the issue. In that way she express her thoughts in front of her friends who in the main will empathize with her while not necessarily offering their opinion as to the solution. Men on the other hand rarely talks about a problem unless he wants advice or help to reach a solution to the problem

    The danger is in this situation is that a husband might give his wife his considered opinion as to the solution to a problem, thinking that he is solving things in the way he thinks he is expected to, while his wife is thinking that he does want to listen to the problem and just giving an answer to put an end to the matter.

    Though not totally accurate the above example illustrates how the usual differences between men’s and women’s approach to problem solving work out. Understanding they way in which the different genders react can help to stop arguments about the way things are done, consider your partners needs before you act.

    The Husband and wife relationship understand the dynamics and you will builder a stronger and longer lasting relationship.

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    Source by Tom Janic

    Views: 0

  • The Stark Difference Between Affiliate Marketing and MLM Marketing

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    If you had the time, would you work in the Network Marketing Industry?

    That’s the one question I like to ask people when they talk with me about needing to earn more money. And depending upon their answer, I like to follow-up by asking, do you know the difference between Affiliate Marketing and MLM Marketing?

    My experience is that they don’t understand the difference between the two business models. And these business models are very different. If people understood the difference. there would be more success and a lot less failure. ‘

    Affiliate Marketing is more like working as a sales representative. You have a position with a business and your job is to promote the product or service and close the sale. A good affiliate marketer is someone who likes to copy, paste, and post ads.

    The MLM business model is much different. It takes real entrepreneurship to become successful. This is not a business model that one can copy, paste, and post and expect any kind of success. MLM or Relationship Marketing as it’s commonly called these days takes a lot of work.

    Listed below are a few of the requirements and skills needed to grow a successful MLM Business.

    First you must be willing to be trained. Each MLM Company has its own policies and procedures manual and no two are exactly alike. So before even beginning your business read over these documents very carefully.

    Second you want to learn as much about the product as possible. You do not want to make the mistake of not knowing the benefits of your products and how they can add value your prospective consumer.

    Third you want to contact your up-line sponsor or if they aren’t available or are new to the business, then find a team leader. You need someone with knowledge to guide and direct you. But more importantly you need to want to learn.

    The criteria for any business regardless if that business operates totally as an off-line business, or an on-line business or as both, you want to know how to recruit people to grow a down-line team.

    MLM business models thrive on growing a good solid down-line. And the down-line must be taught that unless the product sells, then there is no volume.

    In most MLM business models, the down-line volume bonus is where the residual money is being made. So, product sales as well as recruiting new members are absolutely the fuels needed to drive the MLM business model engine.

    I like to think of it this way, the sale of the product is the gasoline for the engine and the recruiting of members is the oil that lubricates the engine and keeps it running smooth.

    If you are interested in working on-line, take the time to study the difference between the two business models, before you take the leap of faith to join. It can mean the difference between success and failure.

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    Source by Patricia A Gaines

    Views: 0

  • Internal Customer Service: Guidelines for Suppliers and Contractors

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    Change management and organization development experts talk about ‘creating alignment’ – aligning organizational strategy with daily business needs. And a big part of this is creating alignment between customer needs and employee actions as customer service providers. But we also have to take note of internal customers – those people within the organization that service us – as internal customers and who we service as internal customers. “There is a remarkably close and consistent link between how internal customers are treated and how external customers perceive the quality of your organization’s services. It is almost impossible to provide good external service if your organization is not providing good internal service.” R. Zemke and K. Anderson, Delivering Knock Your Socks Off Service, 1981.

    And it’s not just about internal customers within the walls of your organization, it’s also about those arms-length internal customers and customer service providers – suppliers and contractors – those people who either supply your organization directly or come into contact with your external customers, directly, as your representative. These suppliers and contractors should be considered an integral part of your organization and the service they provide should be measured as accurately and frequently as you measure the service level you provide.

    To my mind, servicing others, whether internal or external (customer, supplier, colleague, peer, supervisor, contractor), should reflect the values of your organization and the process to retain the best customers – again, whether internal or external – can be applied across any of these groups. Suppliers and contractors should be selected and retained based on their commitment to servicing your customers – and your employees – as you require them to be serviced. Although you do not ‘own’ these suppliers and contractors, you have the right to demand the equivalent level of service you provide to your customers. When selecting your suppliers and contractors, or measuring the ones you currently are associated with, the following guidelines may help ensure that internal service meets the standard.

    Recruit suppliers and contractors as you would your employees.

    You should be seeking out the best person for the job, the high performer who will be able to deliver on your business expectations and drive up results for your company. Why not utilize some of the recruiting tools you use when conducting a search for an employee? Think about it. You will be paying this supplier or contractor to perform services for you or your customers so you should expect them to be of the calibre you expect from a new employee. Consider requesting a resume of their qualifications and experience, customers they have serviced, certifications that may be required, and if available, customer testimonials. Interview them in a similar fashion to the way in which you interview for employees. Check their references and make sure you put in place a contractual arrangement that clearly documents what you expect from them and what they can expect from you (this is just another version of position profiles and expectations for the role).

    In these cases, you are seeking high performers capable of servicing both your customers and your employees. And you have a responsibility to provide them with the information, resources and possibly, tools, they will need to service both these groups accurately and professionally.

    Provide clear expectations of performance.

    Even if your suppliers and contractors have worked with your organization for a long period of time, it is critical to periodically review your expectations of their role and how you expect them to service your customers. Customers are retained because they have developed a good relationship with their supplier and any contractor or supplier who is dealing with your customer directly, is seen by the customer to be an employee of your company, and hence; representing your company.

    When I was a general manager for an energy distribution company, one of our contractor service technicians accidentally cut the customer’s phone line. The first issue for the customer was, of course, the cut phone line and the inconvenience associated. The second issue was that the contractor apologized but told the customer he would have to call our company to secure satisfaction regarding the cost and inconvenience of having the line repaired. The third issue was the response the customer received from the Branch Manager when he called our company office to complain. He was told we were not responsible since it was a contractor that had cut the line! Yes, I too, was shocked when the customer got through to me to complain and told me what the Branch Manager had said. Even more distressing was the fact that the Branch Manager defended his position when I called him about the complaint!

    No doubt we did not clearly identify to our contractor our customer service expectations. To me, they were simple. Apologize to the customer, call our office immediately to request a solution and then work with the customer to get the solution implemented. Simple to me but certainly not to our contractor or, I quickly discovered, to my Branch Manager.

    So my next step was to build a contractor customer service agreement and develop a customer service training program to implement with both our employees and our contractors. We then implemented it across my region. We still had customer service issues with both our contractors and our employees, periodically,but this was a great first step.

    Conduct frequent performance reviews.

    Providing your suppliers and contractors with regular, specific feedback will not only give you confidence that they are meeting your needs but will also provide opportunities for them to discuss any customer service challenges, issues, or problems with you before they result in lost customers. These regular reviews should be part of the contract between you and the contractor and they should be implemented on schedule. During these reviews you should include their primary employee contacts to ensure all partners are clear about the issues and able to participate in developing the solutions. This secures commitment to the solutions.

    Reward and recognize customer service excellence.

    At a minimum, providing them with a reference signifies that you are pleased with their customer service performance. But, without a doubt, the best reward for suppliers and contractors is securing more work from you.

    Following these guidelines will go a long way to ensuring alignment between your company, your employees and your suppliers and contractors – to the business goals and strategy. All sectors can then be focused on delivering the expected level of customer service to the customer base you want to retain.

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    Source by Donna Stevenson

    Views: 0

  • e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

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    What is e-Marketing?

    e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

    The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

    There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

    e-Marketing Strategy

    The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

    Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

    These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

    1. Personalization

    The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

    For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

    Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

    2. Privacy

    Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

    This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

    Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

    3. Customer Service

    Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

    We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

    For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

    As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

    4. Community

    We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

    The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

    The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

    Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

    5. Site

    We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

    Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

    This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

    6. Security

    The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

    What we need to keep in mind as marketers are the following two issues on security:

    – security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

    – security of data collected and stored, about our customers and visitors.

    A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

    7. Sales Promotion

    At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

    This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

    On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

    To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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    Source by Otilia Otlacan

    Views: 0

  • How to Uncover Your MLM Prospect’s Motivation

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    When talking to a MLM prospect or a new team member it is vitally important to discover their primary motivating factor. What makes them want to join your business? Or if they have already joined why did they join?

    In order for anybody to succeed in MLM they must have a big enough “Why” – why did they join? What is it that they are trying to achieve? It’s all well & good if they say “financial freedom” is their goal, but what exactly does that mean to them, & why is it so important to them? After all, the phrase “financially free” can mean a multitude of things to different people. Some people may think they have achieved financial freedom if they have their mortgage paid for along with their monthly expenditure such as utility bills & groceries. However others will think they have achieved financial freedom when they can travel the world first class, never look at the prices on menus when eating at top class restaurants or the price tags on clothes. To others it would be sending their kids to private school & not having to worry about not having enough money to provide a roof over their heads.

    Of course it’s not always about money it could be that money is not a problem but time is, time to spend with the kids, time to take a relaxing break, time to take their partner out for a nice dinner…

    Without knowing what motivates your MLM prospect or new team member you cannot help them reach their goals. I’ve mentioned this in other articles, if you help enough people get what they want then you will get what you want, but how do you do this if you don’t know what it is that they “want”?

    In his book “Questions are The Answers” Allan Pease* describes a great method to find out people’s primary motivating factor. Ask your prospect or new team member “do you know why people start a Networking Business”? If they say “No” then you simply say “let me show you”. If they say “yes” you ask them to tell you why, listen to what they have to say & when they have finished you ask “any more” They will say “no” then you say “let me show you” and you produce the following list;

    Extra Income

    Financial Freedom

    Have Own Business

    More Spare Time

    Personal Development

    Helping Others

    Meeting New People

    Retirement

    Leave a Legacy

    Then ask them the following questions;

    1. WHAT IS YOUR NUMBER 1 PRIORITY?

    2. WHY DID YOU PICK THAT ONE?

    3. WHY IS THAT IMPORTANT TO YOU?

    4. WHAT ARE THE CONSEQUENCES OF NOT HAVING THAT OPPORTUNITY?

    5. WHY WOULD THAT WORRY YOU?

    Make sure after every question that you listen to what they have to say without interruption or comment, just go through the questions one after the other in the order above. When you have finished you will have identified their primary motivation.

    You can now tailor the rest of your talk to describe how your MLM opportunity can help them get exactly, what it is that they want. Don’t be surprised if some people become emotional when going through the above questions, after all you are delving deep into what is important to these people & what motivates them. The reasons are often very personal & so some people will inevitably become emotional.

    Finding out someone’s primary motivating factor is essential if you want to help them build a successful MLM Business, if you fail in establishing their “why” then it is very unlikely that you can help them & in turn yourself to succeed.

    *Questions are the Answers by Allan Pease, Published by Manjul.

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    Source by John Mac

    Views: 0

  • The Single Sales Principle and The 8 Myths of Selling

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    The Single Sales Principle states that:

    ‘People buy when a compelling need is met by a credible solution that offers perceived value’.

    Simple. Too simple? Well, as Jim Collins claims in his book Good to Great, “Freud, Darwin and Einstein all had one thing in common. They took a complex world and simplified it.” And Single Principled Salespeople do just that. They understand that selling doesn’t have to be complicated. They simply make it easy for a customer to buy.

    It’s one of the two things they have in common. They are customer centric, not sales centric.

    The other thing that Single Principled Salespeople have in common is that they never follow the 8 myths of selling. Simply never.

    The 8 myths of selling were taught by well-meaning sales managers, eager to pass on the wisdom and knowledge that their sales managers had passed on to them. Like a cult, however, no one had questioned whether they were true. The 8 myths may have worked in their day, but they simply do not work today.

    Do you remember how you felt when you discovered there wasn’t really a Santa Claus? I remember it well. It was the 12th December 1971 and my (so called) best friend Johnny Harrison broke the fateful news to me over a Curly Wurly. I felt like I had been had. You don’t question what you are told as a kid; you just believe it to be true.

    Well, that was also the way I felt the day that I discovered that everything that I had been taught up to that point in sales was a complete lie; all myths. They were theories that had no substance in the modern world.

    Walk onto most sales floors and you’ll see the 8 myths of selling proudly displayed on the wall (probably next to the target and the ‘Inspiration’ poster):

    “Attitude Sets Altitude”

    “People Buy People”

    “Always Be Closing”

    “Customers Like to Talk about Themselves”

    “It’s a Numbers Game”

    “Sell the Sizzle not the Sausage”

    “Money Talks”

    “Fail to Plan, Plan to Fail”

    Be honest, you believe in at least half of the 8 myths yourself, don’t you? You are not alone.

    Most salespeople will quote them as the ‘sales gospel’. Suggest that they are myths and they will think you have gone mad.

    On the surface the 8 myths look perfectly reasonable. In fact, set inside a picture frame, each one looks positively motivating. And I am sure they made a lot of sense, at the time. But things change. And so has selling.

    Myth 1: Always Be Closing

    If you need to use closing techniques to get a sale, you clearly haven’t demonstrated that your product meets their needs. Rather than force the customer into a decision they will regret, simply go back to where you lost them in the buying process, and start again from there. If you apply the Single Sales Principle® you don’t need to close… the customer should be asking you to buy.

    Myth 2: Attitude sets Altitude

    Abraham Lincoln asked the question: “How many legs does a dog have if you call the tail a leg? Four. Calling a tail a leg doesn’t make it a leg”. No amount of looking in the mirror and telling yourself ‘you’re a tiger’ will work if you don’t believe in your product.

    The better the value proposition, the better the attitude of a salesperson. Single Principled Salespeople ensure that they have a deep, genuine belief in their value proposition.

    Myth 3: People Buy People

    People buy when the product/service cost-effectively meets the customer’s needs. No amount of schmoozing with a client will make up for a poor product match.

    Being personable is, of course, important in sales. But isn’t it important in all vocations? Friendly plumbers are more pleasant to deal with than unfriendly plumbers. Friendly bus drivers are more pleasant to deal with than unfriendly bus drivers. Friendly lawyers are more pleasant to deal with than unfriendly lawyers (unless they’re on your team of course!) Ken Hubbard, the American writer said “Beauty is only skin deep, but it’s a valuable asset if you’re poor or haven’t any common sense!”

    In the good old/bad old days, salespeople would use their charm (‘beauty’) to cover up for this lack of a credible solution (‘common sense’). Today’s professional buyer can see through that. It’s what is underneath that counts most.

    Myth 4: Customers Like to Talk about Themselves

    We have sat on thousands of sales calls. Some were good. Some were bad. And some were downright ugly. The bad ones were those where the salesperson doesn’t ask any questions at all. They launch into their features and benefits without any consideration for what the buyer may actually needed.

    And then there were the ugly calls. The salesperson knew that they had to conduct a fact find, and gain as much information about the customer as possible. So they launched into a ‘Spanish inquisition’, asking a list of meaningless questions that did nothing but bore the customer.

    Yes, there is a certain amount of information that needs to be identified in a sales intervention, as without it it is difficult to make a recommendation and know whether the opportunity is worth fighting for. But this is all for your benefit, not theirs. Needs make sales, not customer biographies.

    Myth 5: It’s a Numbers Game

    Average salespeople get a long way by putting in long hours and running around contacting a lot of people. They then submit ‘phantom forecasts’; over-optimistic sales projections based on a pipeline of proposals that never convert into actual business. This is because the needs identified in the sales call were not compelling needs.

    Just having a need doesn’t mean that the customer will act upon it. Many of the deals on a salesperson’s pipeline remain unclosed because the customer keeps procrastinating over the decision. Playing the numbers game doesn’t help them deliver more sales. It just creates more work for themselves and everyone around them.

    The Single Principled Salesperson ensures that the needs are compelling prior to presenting the solution. Why? Because only then are they assured that the customer will be motivated into action.

    Myth 6: Sell the Sizzle, not the Sausage

    We love the concept of making presentations sizzle. Our issue with the myth of ‘selling the sizzle’ is with how salespeople think that they can bamboozle a customer with fancy presentations that are high on show but low on substance.

    At first sight, ‘selling the sizzle’ seems to make perfect sense. The sausage sizzling away on a griddle is much more likely to sell than an uncooked sausage sitting in the fridge. But this is because the sizzle fired up your senses bringing attention to the fact that you are hungry. The sizzle satisfied your compelling need.

    Ever smelt a sizzling sausage when you have food poisoning? It would probably make you feel even worse. This is because this time your need isn’t hunger. In fact, food is the last thing you need.

    Myth 7: Money Talks

    Listen to buyers and you’d think that they really do believe that money talks. Buyers are a brutal species, taking sheer delight in making a salesperson sweat on price. They trick them into thinking it is all about cost, and if the salesperson doesn’t drop their price they will find a supplier who will. Indeed, some buyers actually believe in this hype themselves.

    But customers actually want value, not the cheapest price. If people wanted cheap we would all be driving around in 10-year-old cars and shopping in charity shops. Products are only perceived as expensive if the value is not appreciated by the customer. You’ll never lose a deal on price, only on value.

    Myth 8: Fail to Plan, Plan to Fail

    Salespeople tend to fall into two camps: those who plan too much and those who hardly plan at all.

    Those who plan too much tend to be ‘busy fools,’ i.e. running around doing very little. When we go out with these salespeople on calls they show us all the planning they have done: a tour of the client’s website; the previous history; a list of questions they are going to ask; competitor information etc. The problem is they don’t even refer to it.

    The second type are those salespeople who do very little planning. Indeed, most salespeople fall into this category. You may be surprised to learn that so do Single Principled Salespeople.

    “Hooray!” I hear the cry from the sales community at large. “What? No need to plan?” Not quite!

    Peter Drucker, the management guru, defined the difference between ‘effectiveness’ and ‘efficiency’ as being:

    “Efficiency is doing things right; Effectiveness is doing the right things.”

    Single Principled Salespeople are effective because they identify the right things to do. It’s why they often work fewer hours than the average performers.

    The cartoonist, Doug Larson, said on time management, “For disappearing acts, it’s hard to beat what happens to the eight hours supposedly left after eight of sleep and eight of work.” I think we can all empathise with this sentiment. Life is too short to be planning for the sake of it.

    The 8 Myths of Selling Summary

    Winston Churchill said “Out of intense complexities, simplicities emerge.” Selling has become a complicated business. But it doesn’t have to be. Simple is good.

    And that’s why great sales people follow the Single Sales Principle®. By focussing on matching compelling needs with credible solutions that offer perceived value you will succeed in selling. We guarantee it. Follow the 8 myths and you will become frustrated and disillusioned with our wonderful profession.

    Original article written by Mark Blackmore (MD of Lammore)

    For more information on the ‘Single Sales Principle’ sales training programme contact:

    Ben Thompson

    ben.thompson@lammore.com

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    Source by Ben Charles Thompson

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