Tag: Strategy

  • Tips to Help You Put Together an Effective B2B Sales Strategy

    Tips to Help You Put Together an Effective B2B Sales Strategy

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    If you are a B2B business owner, make sure you reevaluate your sales strategy from time to time. Since this is the age of the Internet, product / service related information is easily available to B2B buyers. Given below are a few tips and tricks that can help you put together a solid sales strategy.

    Research your Customers

    First off, you may want to call your prospective leads right away. Actually, you should give them some time to do their homework before you ask your sales reps to contact them. You can take a look at their sites and then follow them on major social media websites, which will give you a pretty good idea of ​​which leads you should target.

    Train your Sales Reps

    Also, make sure your sales representatives have good knowledge of your products and services. In other words, they should have solid know-how of the features and functions of your products. With this knowledge, your sales reps can find it easier to convince your customers.

    Ask Questions

    Once you have done your research, you can give a call to the qualified leads. The idea is to find out more information about them and the problems they have been facing. For the resolution of their problems, you can recommend your products or services.

    Listen More

    Make sure you can communicate well with your target customers. Learn to listen to them and then present your services as a solution to their problems.

    Here, it's important to keep in mind that an effective sales strategy should revolve around the customers instead of your products alone.

    Have a Consultative Approach

    If you want to grow your B2B sales, make sure you have something to give to your customers. For instance, you can provide good advice and general tips that can help your customers grow their business using what you offer. You can even recommend good online courses, blogs, and books.

    Develop Relationships

    If you have some customers who show some interest in your offers, don't push them to sign a deal. Instead, give them enough time to think about the deal. Offering a free of charge demo is also a great idea.

    Remember: developing a strong business relationship is a lot more important than the deal. What you need to do is work on building a strong reputation as an honest business advisor.

    Have a Customer-Oriented Approach

    As far as a B2B sales strategy is concerned, it's important to show empathy towards your customers. The more you do it, the better. Also, make sure your teams communicate with each other to find out more about what your customers want. This will help your teams get equipped with more knowledge.

    In the same way, make sure your sales team knows everything about what they want to sell. Ideally, they should have the industry knowledge as well. So, you may want to train them to keep your customers delighted.

    Long story short, if you use these strategies, you can attract a lot of B2B customers, which will grow your business at the end of the day.

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    Source by Shalini M

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  • How dynamic is your retirement spending strategy?

    How dynamic is your retirement spending strategy?

    Karin Risi and Tim Buckley discuss how Vanguard Personal Advisor clients can enroll in a dynamic spending plan, highlighting the value an advisor can provide in determining exactly how much you may need to pull back during a market downturn.
    How dynamic is your retirement spending strategy?
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    https://investornews.vanguard/how-dynamic-is-your-retirement-spending-strategy/

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  • Indonesia firmly committed to eliminating lymphatic filariasis as a public health problem

    Indonesia firmly committed to eliminating lymphatic filariasis as a public health problem

    Indonesia recently completed the last of its annual large-scale treatment for lymphatic filariasis (also known as elephantiasis or Penyakit Kaki Gajah) in Malaka District located in its southernmost province, East Nusa Tenggara. Unprecedented
    progress by the National Lymphatic Filariasis Elimination Programme has strongly placed the country on the path to achieving the elimination of lymphatic filariasis as a public health problem.

    “We reached an estimated number of 40.7 million people living in the 118 high-risk districts during this month-long treatment campaign in October 2019” said Dr Anung Sugihantono, who recently retired as Director General of Diseases
    Prevention and Control, Ministry of Health Indonesia. “
    Single doses of diethylcarbamazine citrate and albendazole facilitated by WHO were delivered to all eligible populations.”

    In 2010, an estimated 125 million Indonesians were still at risk of the disease and required treatment.

    But things changed considerably in 2015 when Indonesia mounted an annual national campaign to resolutely address transmission of the disease and to tackle the morbidity and disability associated with it. The results were apparent as early as 2017, with
    remarkable progress.

    In Indonesia, LF is considered a significant public health concern. In 2009, risk mapping identified a population of 124.5 million people needing treatment for LF. The country initiated a national level LF elimination campaign in 2015, addressing both
    disease prevention and management. 

    “In 2017 and in just two years we managed to achieve 100% geographical coverage of all people requiring treatment” said Dr Sugihantono. “It meant achieving more than 78% epidemiological coverage – much higher than the generally recommended 65% to stop transmission.”

    Transmission of lymphatic filariasis can be stopped through large-scale treatment (or mass drug administration – MDA) of entire at- risk communities with recommended medicines once a year. These medicines kill the microfilariae in an infected patient’s
    blood preventing mosquitoes to transmit1 the disease to others. Through mass treatment, the aim is to reduce the reservoir of microfilariae in the blood to a level insufficient to maintain transmission by the mosquito vector.

    This strategy to interrupt transmission is the corner-stone of the World Health Organization’s (WHO) Global Program to Eliminate Lymphatic Filariasis (GPELF). Indonesia has been using the GPELF’s strategy since 2002 using a district or city
    as its implementation unit.

    In 2005, it listed the elimination of LF as a national priority for controlling infectious diseases and the medicines it has been using in large-scale treatment programmes are diethylcarbamazine citrate (DEC) and albendazole2 which are
    largely distributed by volunteer community health workers3.

    “Community health volunteers are themselves members of the community and know how to reach people effectively to improve compliance” said Dr. Stefanus Bria Seran, the Regent of Malaka District, one of LF endemic district in Indonesia. “Besides ensuring every single person ingests the medicine given to them, these community workers help in disseminating information well before a large-scale treatment campaign and also assist in reporting activities related to each treatment campaign”. 

    Indonesia’s efforts to eliminate lymphatic filariasis began in the 1970s but faced numerous challenges including programme coordination in the many inhabited islands, conducting information, education and awareness programmes, lack of capacity and
    insufficient medicines.

    Furthermore, the situation in Indonesia is unusual than in many other countries endemic for lymphatic filariasis as the country is endemic for all three species of thread-like filarial worms – Brugia malayi, Brugia timori, and Wuchereria bancrofti –
    that cause the disease. Most of the infections in Indonesia, however, are caused by B. malayi.

    In the past, some of the factors that prevented access to the medicines (DEC and albendazole) were social stigmatization linked to the disease, the vast geography of the territory and challenges in reaching remote populations.

    With an estimated population of 242 million, Indonesia is the world’s largest island nation and consists of approximately 17,000 islands, of which 5,000–6,000 are inhabited. It is the fourth most populated nation behind China, India, and the United
    States.

    Indonesia is endemic for many other neglected tropical diseases and an estimated 110 million Indonesians are believed to suffer from at least one neglected tropical disease (NTD), including lymphatic filariasis and soil-transmitted helminth infections.
    Leptospirosis (not classified as NTD) is also widespread.

    Indonesia is the only country of WHO’s South East Asia Region with endemic schistosomiasis. Like many other countries of the Region, it also faces recurrent threats of dengue outbreaks.

    Global progress

    The world has made significant progress towards the elimination of lymphatic filariasis as a public health problem.

    Sixteen countries4 and one territory are now acknowledged by WHO to have achieved elimination of lymphatic filariasis as a public health problem.  

    Seven additional countries have successfully implemented recommended strategies, stopped large-scale treatment and are under surveillance to demonstrate that elimination has been achieved.

    The disease

    Lymphatic filariasis is caused by infection with parasitic worms living in the lymphatic system. The larval stages of the parasite (microfilaria) circulate in the blood and are transmitted from person to person by mosquitoes.

    Infection involves asymptomatic, acute, and chronic conditions. Most infections are asymptomatic, showing no external signs while contributing to transmission of the parasite. Although asymptomatic, these infections still cause damage to the lymphatic
    system and the kidneys and alter the body’s immune system.

    When lymphatic filariasis develops into chronic conditions it leads to lymphoedema (tissue swelling) or elephantiasis (skin/tissue thickening) of limbs and hydrocele (scrotal swelling). Involvement of breasts and genital organs are common.

    Manifestation of the disease after infection takes time and can result in an altered lymphatic system, causing abnormal enlargement of body parts, and leading to severe disability and social stigmatization of those affected.

     


    1Lymphatic filariasis is transmitted by different types of mosquitoes – e.g the Culex mosquito which widespread across urban and semi-urban areas; Anopheles, mainly found in rural areas; and, Aedes, mainly
    in endemic islands in the Pacific.

    2In 2017, WHO recommended an alternative three drug treatment to accelerate the global elimination of lymphatic filariasis. The treatment, known as IDA, involves a combination of ivermectin, diethylcarbamazine citrate and albendazole.
    It is recommended annually in settings where its use is expected to have the greatest impact.

    3Community health workers, also called ‘cadres’, are volunteers who form part of the communities they serve and work with local
    communities to educate families. Their contribution in promoting health has been significant in the country.

    4Cambodia, The Cook Islands, Egypt, Kiribati, Maldives, Marshall Islands, Niue, Palau, Sri Lanka, Thailand, Togo, Tonga, Vanuatu, Viet Nam, Wallis and Futuna, and Yemen

    Indonesia firmly committed to eliminating lymphatic filariasis as a public health problem
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    https://www.who.int/news-room/detail/29-04-2020-indonesia-firmly-committed-to-eliminating-lymphatic-filariasis-as-a-public-health-problem

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  • Marketing Strategy & Planning: The Road Map

    Many small to medium sized businesses face a common struggle; a balancing act of plans, strategies, departments and decisions. All of the elements are present, all of the gears in working condition, but business isn’t exactly booming at the pace it had anticipated or forecasted for. What exactly does this growth and sustainability require? In a turbulent economy teeming with congested airwaves and aggressive business practices, it’s about standing out from the crowd. And surprisingly, your marketing strategy has a lot more to do with it than you might realize.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5335

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  • Developing a Mobile Marketing Strategy: ASM Interview with Kent Lewis

    Many companies are still struggling to implement mobile marketing strategies, despite rapid adoption. This Q&A is designed for marketers trying to understand the overall landscape, opportunities and trends in mobile marketing.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5333

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  • WHO public consultation on draft Target Product Profiles for Tuberculosis Preventive Treatment

    Tuberculosis (TB) is a major yet preventable global health problem, with an estimated 10 million new cases worldwide in 2018, resulting in more than 1.5 million deaths, making it the leading infectious disease cause of death worldwide. An estimated one fourth of the world’s population is infected with the TB bacterium, of whom 5–10% advance to active TB disease in their lifetime.

    Prevention of TB is a crucial component of the World Health Organization (WHO) End TB Strategy that calls for 90% coverage of TB preventive treatment (TPT) among persons living with HIV (PLHIV) and household contacts of infectious TB cases by 2035. The UN high-level meeting on TB, in September 2018, further emphasized the need to strengthen implementation of TPT and called for 30 million people, including 4 million children under 5 years of age to receive TPT by 2022.

    However, uptake and scale-up of TPT have been slow, mainly due to the limitations of both diagnostic assays and available regimens (long duration, cost, toxicity, adherence issues, and operational aspects), indicating the need for new short, safe, efficacious and easy-to-take regimens for the treatment of TB infection and prevention of TB disease. The WHO has developed draft Target Product Profiles (TPPs) for TPT to align developers’ performance and operational targets for new TPT regimens with the needs of end-users.

    The draft TPPs are now available online for comment.

    WHO invites comments or feedback from all stakeholders by 27 April 2020 via this link:

    Based on the comments received on this draft, WHO will prepare the final non-draft TPP (version 1.0), which will be posted on WHO’s website and uploaded into the (WHO) Product Profile Directory by October 2020.

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    https://www.who.int/news-room/detail/31-03-2020-who-public-consultation-on-draft-target-product-profiles-for-tuberculosis-preventive-treatment

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  • Hear Urgent Cases Via Skype, Zoom, Falana Tells Nigerian Judges

    Hear Urgent Cases Via Skype, Zoom, Falana Tells Nigerian Judges

    Hear Urgent Cases Via Skype, Zoom, Falana Tells Nigerian Judges 1

    Hear Urgent Cases Via Skype, Zoom, Falana Tells Nigerian Judges 2


    Senior Advocate of Nigeria, Femi Falana, has urged the Chief Justice of Nigeria, Ibrahim Muhammad, to prevail on judges in the country to “hear urgent applications via Skype or Zoom during the lockdown”.

    Following the outbreak of Coronavirus in Nigeria, courts were directed to shut down until the pandemic was brought under control by government.

    But encouraging judges to embrace technological tools to attend to cases during this lockdown period, Falana in a letter to the CJN said, “Since the Federal Government has relaxed the lockdown by allowing markets, shops and stalls selling food and groceries to open to customers between the hours of 10:00am and 2:00pm daily, the National Judicial Council ought to review the suspension of court sittings to enable them attend to urgent matters to ensure that thousands of people who are either awaiting trial or under investigation are not subjected to unlawful detention.

    “The review has become necessary in view of the fact that motions for the bail of many criminal suspects and applications to secure the enforcement of the fundamental right to personal liberty of other detainees are pending in several courts in all the states of the federation and in the federal capital territory.

    “In addition, the return dates in respect of several ex parte orders made by magistrates for the remand of a number of criminal suspects which have since expired are due to be quashed or renewed to extend time for further investigation.

    “More so that the heads of the various courts are vested with the power to designate judges and magistrates to attend to urgent matters in accordance with the laws establishing such courts.

    “However, in order to observe the social distancing directive, we suggest that arrangements be made for judges to hear urgent applications via Skype or Zoom.”

    Already, that strategy had been adopted in Kenya where 4,800 prisoners had been released by judges after hearing their cases through Skype and Zoom, a report by CNN said.

    “We prioritised getting a lot of people out of prison, especially petty offenders. Those who are in prison for a short term and those who have been there for a long time but have just about six months and below to go,” Anne Amadi, Chief Registrar of the judiciary in Kenya, told CNN.

    “As of Friday last week, we managed to decongest the prison by about 4800 inmates from different parts of the country. 

    “All our 39 high court stations have released people. Most of them, a good number, through Skype or Zoom,” she added.

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    Hear Urgent Cases Via Skype, Zoom, Falana Tells Nigerian Judges
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    http://saharareporters.com/2020/04/08/hear-urgent-cases-skype-zoom-falana-tells-nigerian-judges

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  • Strategic Options in a Shaky 2012 Economy

    Because of 2011?s whopping economic headlines–soft economy, unemployment, limited bank credit and a falling sky, or so it seemed–creating a business strategy for 2012 will be more than just an exercise in good business. The U.S. retailer has been designing these–for better or worse–for years.

    This article explores some options for the US jewelry retailer — any retailer for that matter — for 2012.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5352

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  • Malaysian Health Ministry’s approach better than UK: Fifa Rahman

    Malaysian Health Ministry’s approach better than UK: Fifa Rahman

    Malaysian Health Ministry’s approach better than UK: Fifa Rahman 3

    PETALING JAYA: Fifa Rahman (pix) who’s a board member for the NGO Unitaid, pointed out on Twitter that the Malaysian Health Ministry’s outreach to the poor is far greater than the UK.

    “Truly remarkable outreach by Malaysian health workers to low-income families. We’re not seeing this kind of outreach in Yorkshire, not sure about the rest of the UK,” Fifa tweeted yesterday.

    Replying to her tweet was parliamentarian Sivarasah Rasiah and Religious Affairs Minister Zulkifli Mohamad Al-Bakri. “Fifa, the DG’s strategy seems to be to focus mass testing in areas where clusters of cases appear. Level of lockdown for the area is increased together with intensive testing and comtact tracing. Seems to be effective in bringing down the rate of increase of cases,” Sivarasah said.

    “TQVM for your concern. On my side, agencies under my ministry are helping the foreign workers as much as possible by giving them foods and dry goods since the beginning of MCO. Yesterday, we went to Kongsi Cyberjaya 10.” Zulkifli replied to Fifa.

    Malaysian Health Ministry’s approach better than UK: Fifa Rahman
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    https://www.thesundaily.my/covid-19/malaysian-health-ministry-s-approach-better-than-uk-fifa-rahman-KE2237297

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