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  • Health Is Wealth – A Conceptual Critique

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    People have different preferences towards available life options. Same is true for the statement “health is wealth”. What exactly is it? A simple preference that signifies health is superior to wealth? Or a comprehensive statement that indicates health and wealth are linked with each other, systematically and dynamically?

    Health is a comprehensive concept, it includes physical strength, mental power and spiritual-wellness of a person. On the other hand, wealth is the richness of a person i.e. abundance of money and worldly items. “Health is Wealth” is a simple statement but its meaning is so fabulous when deeply thought. People now a days refer the statement as when a person is healthy, he is capable of making wealth. On the contrary, if one is not healthy he/she cannot work productively, and hence won’t be able to generate income for independent living. This explanation is true but the deep meaning of this claim can be understood by the words of Virgil: “The greatest wealth is health.” Mr. Virgil is trying to enlighten the concept that the greatest wealth is health, not money or worldly items. There is nothing more valuable in our life than having a good health.

    Patrick Meagher said: “Some people are so poor, all they have is money.” Nowadays people are influenced by wealth improperly that they don’t even care about their health, the greatest wealth. They don’t understand that without health there is no real happiness and enviable success. A person with poor health is unable to enjoy the pleasures of life. I think such people are foolish enough because they do not care about their health. Our first priority should be to maintain our health in the best way.

    There are multiple methods and practices by which a person can stay healthy; Spending time in natural environment i.e. visiting parks and gardens. Physical exercise is also essential e.g. morning walks, playing sports, etc., it keeps a person smart and healthy. Water is the cure for all types of illness, so drink water to stay healthy and fit. Eating a balanced diet keeps people away from different illness and diseases. It is said that: “Early to bed and early to rise, makes a man healthy, wealthy and wise.” Abandon unhealthy practices and habits e.g. smoking, drinking and taking drugs because it harms internal parts of our body. Always be optimistic and cheerful because: “Laughter/smile is the best medicine.” On the contrary, an unhappy person is more prone to fatigue and other illness.

    Remember, living a healthy life can be the greatest gift you can give yourself because one cannot enjoy life if he/she is unhealthy. In addition, we must not harm our health by running madly behind wealth. I would like to conclude my essay on the nice words of Mae West: “You only live once, but if you do it right, once is enough.”

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    Source by Muhammad Ashhar

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  • A Beautiful Mind – Nobel Prize Winning Doctor John Nash

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    “Nothing’s ever for sure, John. That’s the only sure thing I do know,” says the schitzotypical auditory plus visual delusion and hallucination known to John Nash as Charles. This is very true even coming from one of these three imaginary people that John Nash believes to be a part of his daily life. Although non-existent these characters including not only Charles, but his adolescent niece Marcie, and his military contact William Parcher or just Parcher, play a pivotal role in the life of professor and doctor, John Nash.

    True, much of what the public knows of the mental disorders, and specifically Schizophrenia is based on what they observe from films and television. This Oscar/Academy four time wining film, A Beautiful Mind, is a very compelling story about a genius mathematician/ cryptologist, who’s life in Cold War era America, aroused his super paranoid and delusional thought process to overwhelm his mind.

    ONSET:

    John Nash exhibited mild symptoms or schitzotypal behavior probably through his childhood. This is evident because of his avoidant personality shown by his impeded interpersonal communication and relationships, and by his moderate “word salad” that he has. His hallucinations and delusions manifested initially by his graduate school Princeton roommate Charles.

    His peers played a crucial role in his life and in his recovery. Once stabilized to a level of acceptance and coping with his symptoms he is given visitations and job opportunities to help him in reintegration. Through the entire relations ship from student to wife, Alicia Nash was interceptive and supportive of his treatment and life after treatment, including a dangerous relapse of behaviors.

    Also, his peers did not initially know how to respond to the disorder because of John Nash’s involvement with the US government. It may have opaque at times but eventually they could make light of the situation once Nash was coping and stable.

    THE PLOT THICKENS?:

    John Nash almost killed his baby son by drowning him in the tub during his major relapse. He had been pocketing the medication and eventually he regained his code breaking and psychotic behaviors. He was in the back shed while drawing the bath and got caught up in what was allegedly provided by Parcher and the US governments’ highest echelons.

    + Symptoms= Racing thoughts, Hallucinations, Delusions

    – Symptoms= Cognitive impairment, grossly distorted reality

    (Axis I and Axis II)

    RETURN TREATMENT:

    Nash was able to eventually be stabilized on his psychotropic medications and with time and strong encouragements able to cope. This was abruptly made evident by his realization that the manifestation of Marcie never aged and paired his wife’s’ strong endearment and optimism towards him.

    Self Reliance was key to his rehabilitation and integration back into society. Aside from a strong support network he found that working in his field of abstract mathematics was his tool for learning interpersonal relationships and separating reality from his reality.

    The Nobel Prize was a major pat on the back for John Nash. Although he did not know the extent of his economic theories had spilled over into, Nash was still acknowledged for his intelligence. It is his life time achievement and it is he can observe that his life was great, not grandiose.

    PAST & PRESENT THEORIES:

    Although many scientific advancement have been made in psychology and imaging techniques treatment has not evolved juristically. Although doctors can now see the brain functioning and areas of brain used in a schizophrenic person the treatment is somewhat similar to that of the 1950’s. ECT, medication, hospitalization, and reintegration are the keystones of treatment for the stabilizing of this mental disorder. Then a medical round of SSRI’s and atypical anti-psychotics are used to maintain an even keel. Hospitalization is a safe way to intervene on an individual although laws have changed regarding commitment of those deemed unsafe for society. ECT has been modernized and more finite now and can be used to treat a plethora of moderate to severe mental disorders. Also, SSRI’s are more affective and paired with support many will stay stable.

    Once John Nash was known to be schizophrenic his friends help with the families clarification of his advanced symptoms. Then they slowly allow him back into his life with some initial hesitance that eventually will turn into a subject of laughter between old friends. Although some were intolerant and mocking of his disorder and effort he was able to maintain a level of functioning on the normal plane of societal existence and even win the highest scientific achievement award.

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    Source by J Greenes

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  • Fugazi – 5 Dollar Shows, 10 Dollar Albums And 1,000,000 Dollar Passion

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    Few bands in recent years have enjoyed the critical acclaim that this influential rock band has received. Formed in 1987 by the remnants of crucial hardcore bands Embrace and Rites of Spring, this band has reached the title of underground legends. This reputation is not the result of their evolution of hardcore punk and their experimentation with several other musical genres but of their ethics and ideals. This essay’s purpose is to expose one of the best bands of the American underground. Fugazi is composed of vocalist and guitarist Ian Mackaye, vocalist and guitarist Guy Picciotto, bassist Joe Lally, and drummer Brendan Canty.

    To start to chronicle Fugazi’s history, one must first look at their hardcore roots. Ian Mackaye was the vocalist of the iconic and often called “definitive” hardcore punk band Minor Threat formed in 1980. Minor Threat has a legendary status in the punk scene because of their music, their ideas and their approach. After Minor Threat disbanded in 1983, Mackaye went to form Embrace in 1985. Meanwhile, Guy Picciotto was part of Rites of Spring, often called the “first and definitive emocore band,” formed in 1984. These two influential bands were part of the movement known as “Revolution Summer,” an attempt to change the punk scene to more melodic music and introspective lyrics; several hardcore bands from the 80’s had attracted a lot of violence and intolerance because of their aggressive music and raging lyrics. The two bands were short-lived, and their members joined other groups. Ian Mackaye then formed a trio with Joe Lally and Colin Sears, who left and was replaced by Brendan Canty. Fugazi is a Vietnam acronym for bad combat scenarios that stands for F*cked Up, Got Ambushed, Zipped In. After a few shows they decided to add Picciotto into the mix and continued playing for several years.

    Fugazi are very difficult to classify and labeling them into a single genre is nearly impossible and, in some ways, insulting. Their music integrates elements of punk, hardcore, noise rock, and even soul, with innovative rhythms influenced by funk, jazz, reggae and dub. In fact, they have been categorized as post punk and post hardcore by many critics because their music is an evolution, progression and reaction to hardcore punk. This band is also notable because of the interlocking guitars of Picciotto and Mackaye, which stay in a balance as equals, unlike most bands that have a leading guitar and a rhythm guitar. Also, the contrast in both guitarists singing styles is fascinating. Mackaye’s hardcore roots make his singing be way more straightforward and anthem-like while Picciotto prefers a more abstract way of singing. Their experimental sounds have influenced many bands, like At the Drive-In and are regarded as one of the best bands of the last twenty years.

    Just as famous as their groundbreaking music are their ethics and ideals. They’re one of those hard-to-find bands that, while keeping their DIY punk ethics, still achieved mainstream success. They normally charged form $5 to $10 per show and insisted that their shows be open for everybody, age notwithstanding. They don’t sell merchandise like posters, pins, patches or t-shirts because they thought that having a person managing merchandise involved more costs and they wanted to keep the prices of their albums and shows at a minimum. At their shows, Fugazi encouraged the underage fans to wear black exes on their hands to stop them from consuming alcohol, particularly, a tradition created by Mackaye during his days at Teen Idles, a band older than Minor Threat. Much of Fugazi’s reputation comes from word of mouth. They had the reputation of powerful, cathartic shows and an eagerness to play anywhere. Another famous characteristic of Fugazi is that they, unlike most bands from their time, discouraged slam dancing, fist fights, and moshpits during their shows and are ready to stop playing and ask the problematic people to step out with their money back so they can continue their show.

    Fugazi have proved to be one of the most revered bands in the American Indie and Punk scenes because of their contribution to music. Just the fact that they never sold out when they had a myriad chances proves how valuable their music was for them, an admirable quality. In this conformist and corporative world where sounds are synthesized and copied to manipulate the masses, those underdogs that rebel against the mainstream and seek to achieve musical pleasure are the ones that are worth listening to. Many bands have taken Fugazi’s example but no band will ever compare to the greatness that was Fugazi, the band that could.

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    Source by Juan Diego Alvarado

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  • Addiction To Unrequited Love

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    The Torchbearer – S/he will love me one day

    It sounds silly for one to be addicted to unrequited love, but it can sometimes be the result of growing up in a household where love was either conditional or not consistent. As a child, the “torchbearer,” may have been always trying to win the love, praise or affection from a parent (or someone else influential) who was unavailable, abusive or failed to provide proper nurturing…. or the child could have witnessed one parent in a sort of unrequited love relationship with the other and could have taken that energy on. If it wasn’t an issue of childhood environment, then possibly some sort of other trauma occurred to upset the torchbearer’s self-esteem and their ability to feel safe receiving love. It can also result from a sudden and unexpected separation, betrayal, health, or appearance issue.

    At an existential level, the torchbearer may have developed a belief that they are not worthy of love and they may find themselves attracted to love situations that seem to keep them stuck in this dynamic: loving someone, but not able to fully receive love back. Although the person feels unworthy of love on some level, often they know they are worthy on another level, which the torchbearer then may become confused as to why they stay addicted to an unavailable person. The relationship then becomes about fantasy, idealization, avoidance, or a love-hate relationship ensues where the addict both loves and disapproves of the object of their devotion.

    According to love addiction expert Susan Peabody, the main categories of love addictions include:

    • obsessed love addicts: obsess and can’t let go even if their partners are unavailable or abusive
    • codependent love addiction: needy to please partner for sense of self
    • narcissistic love addicts: take advantage of their partner and can act disinterested, selfish or abusive and yet still feel addicted to partner and can’t let go
    • ambivalent love addicts: this category includes unrequited love addicts (also known as “torch-bearers”), saboteurs, seductive withholders, and romance addicts. The main goal through this kind of love addiction is the avoidance of true deep emotional intimacy and bonding. These addicts crave love and affection, but are afraid to get too close at the same time.

    Unrequited love addicts are part of the category of Ambivalent Love Addicts. Susan Peabody was the first to create the term “Ambivalent Love Addiction”. Her book “Addiction to Love: Overcoming Obsession and Dependency in Relationships,” is an amazing book for anyone wishing to learn more about love addiction.

    To be an ambivalent love addict, or torchbearer, means that one deeply craves love, intimacy, commitment, and unconditional love. However, at the same time, one has fears of relating deeply to another person. Such love addicts can end up pushing love away or holding it at a distance. Subconsciously, it can feel much safer for these individuals to love someone who isn’t fully there or who doesn’t want a full-on commitment. Picking an individual who is married, committed to another, distant, a player, a saboteur, or a sex addict may act to help the torchbearer avoid a true relationship. Some torchbearers end up addicted to friends or colleagues and hope the relationship will become something more.

    With many of the torchbearers that I have read, I find there is usually an excuse to continue chasing the love interest. However, there is also always a counterproductive excuse for never letting the love interest know their real feelings. It is even possible that if the object of infatuation actually returned affection or expressed desire for commitment towards the love addict, the love addict might not crave the interest anymore. One popular excuse that I have heard reads something like: “getting what I wanted or asked for took too long, therefore I no longer trust the love interest anymore, so I no longer want a relationship.” Once the love interest gives up, separation anxiety sets in again. Why does this occur? An illusion has been broken and the person idolized has become more human and less of a challenge to the ego.

    The torchbearer runs the risk that even if they obtain the object of their desire they may not achieve the closeness or intimacy they desire unless they change why they were addicted in the first place. Sometimes the addiction simply changes. An addict may transform from a torchbearer into a seductive withholder. They can even start becoming a codependent love addict if the once unrequited love relationship begins to become real.

    So, how do you know if you are addicted to unrequited love?

    What are the symptoms? The symptoms listed below are not comprehensive, but ones I typically see with clients (usually women):

    • Do you obsess over or find yourself only attracted to love interests who are not available in some way or who are married, playing you, who are “just friends,” or have left you?
    • Do you fear communication or to let the person know your interest in them, feelings, and other basic questions for fear of rejection or to keep the fantasy going? Or do you find yourself communicating but unable to accept a lack of response or a non-commital response without hoping if you wait long enough you will be wholly wanted?
    • Do you suffer in silence while you hold adoration towards someone who doesn’t really know? Some unrequited love addicts pursue their interests opening and ardently, but others can hold torches for people who they will not let themselves get close to nor let themselves be revealed in any real way.
    • Do you expect your love interest to be psychic/empathic and to just know and interpret your feelings and needs, even though there has been no grounded communication? Are you living out your relationship psychically or vicariously through “signs” or empathic feelings that the other person may be thinking about you, even if there is no contact?
    • Do you find yourself always hoping and waiting for the other person to make an interest in you known?
    • Can you never feel “close” in a real way to the person you are holding a torch for?
    • Are you always living out the relationship in your head?
    • Are you continually asking yourself many questions, wondering about the other person feelings and intentions (or potential future intentions) without ever grounding anything to test to see if any fantasies are real?
    • Do you have other addictions, such as to sex, psychics, alcohol etc?
    • Do you feel you cannot let go of the love interest even though it is not making you feel loved? Do feel powerless to stop at will.
    • Is the preoccupation with this interest having a more negative affect on you spiritually, financially and other ways than positive? In the end, are you losing more than you gain?
    • Do you have a history of being hurt or obsessing on lack of love, attention or approval by a parent or someone else influential in your earlier life?
    • For those with less intense expressions of this addiction: are you confused why you only seem to attract or are attracted to unavailable people or people who are not 100% wanting a relationship? And with this, do you feel bored with people who are into you or once a relationship starts to develop? Does it seem that all the people who would be right and loving towards you, you cannot “fall in love” with?

    If you have an “interest” that you crave but are afraid to reach out to in any real and genuine way for fear of rejection, then you might be addicted to unrequited love. You may also be addicted if there is an underlying knowledge that expressing your wants and needs would not be appropriate. I’ve talked to many clients who are totally engaged with these types of interests, sometimes even sexually. But, usually they know on some level there are certain things they cannot ask/dare put forward cause the relationship is casual though they want something more. Though the “craving” is not always required, this article is mostly written for the hard core unrequited love addict.

    Here is an example of one kind of non-communicative unrequited love addict who does have some relationship and interaction with her love interest:

    A woman starts to like an attractive man. They meet and there is some flirting — the man seems interested to the woman. Information is exchanged followed by mixed signals that mark the relationship. The woman starts obsessing and fantasizing about having a relationship with the man. However, the man won’t make a clear move and the woman ends up doing most of the contacting to keep interaction ongoing. The woman acts casual because she wants the man to make his interest known first. She is getting some cues of affection and indication of interest, but it’s kept superficial and she is always unsure. This goes on for some time, sometimes months, and she starts thinking “Does this guy really want a relationship or am I just casual or a friend?” Despite feeling a sense of unknowing and distress, the woman will never risk asking to find out. She starts asking advice from other friends who tell her to forget about the man, but she hangs on in hope he will ask for a real date or commitment or show he cares.

    The man is simply not putting out vibe of wanting a full-on relationship. However, she starts to fantasize that maybe he is just scared, can’t communicate or is insecure. She fantasizes that he will start to be more demonstrative or want something more if she can just hang in or never upset the status quo. She even wonders, “should I say something or make a move”, but something inside is telling her it’s not safe to tell this person how she feels because they are not on the same page, so she withholds keeps holding a torch for this person. She finds out the man has started to pursue someone else and she feels upset and feels betrayed. But, still, she has never had clear indication they are in a “relationship.”

    In the worst cases of unrequited love addiction I have seen, the client is addicted to psychics, using spell casters to cast spells to make their love more available, or are even asking for healing sessions on the person they are addicted to hoping healing something in their love interest will change the reality of what is going on.

    What Can You Do If This Sounds Like You?

    Often, I see two main themes running in these relationships: fear of true communication (or fear of accepting a communication or lack there of), and fear of vulnerability & rejection. Many times I also recommend torchbearers learn how to set boundaries and how to respect others boundaries. If the torchbearer is holding on waiting for a “sign” or demonstration from the love object, afraid of giving up, learning communication would help with getting out of fantasizing a relationship and making it more real. In the least, the torchbearer can get closure, if the love addict’s desires are not reciprocated.

    Getting closure isn’t always an easy thing for a love addict. It is often considered to be a harsh rejection. Many frightened unrequited love addicts wish to avoid being hurt at all costs. However, with this cost, these love addicts avoid true intimacy and relationships.

    Most unrequited love clients I work with have a shut down throat chakra. They may have been raised or learned through some experience that expressing feelings or needs is a burden on others, a sign of weakness, inferiority or something to be afraid of. Codependent types are afraid to cause any sort of confrontation or rejection for themselves. However, the only way out is through. The crux is that this dynamic is used to avoid another hurt or rejection and this continues the cycle of avoiding true commitment, intimacy and bonding.

    Step 1: Communication With Yourself

    The first step is for the torchbearers to ask themselves what they truly want from a relationship. What is their vision of how they want to be loved and committed to? This step may be one of the hardest. The unrequited love addict may be so used to avoiding confrontation that asking them to figure out what they want and need seems strange. Torchbearers ask themselves “How do I get someone who doesn’t care to do so? How can I be better? More lovable?” Simply leaving an unrequited love may not solve the problem either. It may just transfer the love addiction from one of pursuing the unrequited love interest to holding a torch and suffering in silence while pining after the loss. They may remain stuck, wondering if maybe this person is still missing them or thinking of them and it gives them hope for reconciliation.

    Step 2: Communication With Your Love Interest

    If communication is possible to ask for closure, this is the next step. I recommend asking in direct ways and not just looking for “signs.” State what you want out of love and a relationship, and ask the object of your affection if they feel they will ever be able to give it. Risk hearing the truth and risk rejection. This helps break the fantasy and though may be incredibly painful, it is the next step towards risking true intimacy and attracting the right relationship and breaking through all the fears that prevent it from coming. The whole idea of love addiction is the belief that without love one is nothing. If one can risk losing love and still see themselves as whole, then one can start going into relationships with sense of self as a sole identity which another can complement, rather than feeling another will complete them.

    Fear of intimacy (getting to know someone deeply), commitment, communication, rejection, boundaries, and confrontation needs to be challenged. Love addicts can also seem like perpetual victims or trauma junkies. So healing the need to be a victim is key too.

    Taking on the challenge of learning to set boundaries, risk confrontation and rejection, to communicate ones wants and needs (and listening to another’s – which this might be the real fear) may seem overwhelming. But, it is the only way out. All of this should be targeted, in addition to working on childhood issues, which implanted some of these fears and patterns.

    Step 3: Accepting What Is Communicated Back or Any Lack Of A Response

    Sometimes, the love addict at this stage may have been totally clear with their love interest what they want and they still feeling or receiving mixed signals. The person of their infatuation may be ambivalent, stringing them along, or afraid to just be honest and give them the closure they need. Sometimes there may be a lack of response — ie: an email is sent to the love object who appears to be avoiding sending a response back. In these cases, aim for setting a boundary for yourself on how long you will wait for what you need and stick to it. Be willing to recognize when you need to either end a relationship or at least bring it down to a more casual and detached level while you pursue other options.

    For those who find they are always making clear what they want and are still waiting to receive it or feeling unheard, the lesson may be in knowing when its time to stop voicing your needs and wants realizing they will not be met or cared for. Just affirm to yourself as much as you can that you can and are willing to find someone who can meet your wants and needs.

    Step 4: Changing and Challenging One’s Views on Love

    I also recommend changing how one views love. There is something self-absorbed in all the withholding and holding on. It is focused on fear and self-protection instead of love or generosity and true interest in another person and their needs and feelings. Many love addicts actually fool themselves into thinking their co-dependence is proof that they are being more loving than anything else. However, love is about extending and exposing oneself in the face of rejection and providing a safe and open place for someone else to extend and expose themselves. Love is not manipulative, wanting to change people or situations or waiting for such situations or people to change.

    Love is not about being a martyr either. If you can’t take a risk to know anyone else or have them tell you their wants and needs, or accept or listen when they are not on the same page, how can you expect someone to care and listen concerning your own wants and needs?

    Not all unrequited love addicts are afraid to state their wants, needs, and boundaries. But, often what can happen is the torchbearer is always stating needs and boundaries and they are not listening to what is being conveyed back. They keep hoping the love object will change, mature, or outgrow his detached stance.

    A Few Self-Help Healing Tools

    While one can always benefit from professional therapies, coaching, and alternative healing sessions geared towards transmuting thought patterns, there are a few healing tools that can be used to assist recovery from love addictions (feel free to look for others as I only mention a few here).

    If one has ever used “flower essences” before (a form of homeopathy), Australian Bush Flower Essences (www.abfeusa.com for more information) has a “Relationship Essence” which contains the following:

    • Boab: helps bring change, helps clears negative core patterns that are rooted in family and which are inherited. Can also help clear negative lines of karma that exist between individuals and past life influence.
    • Bluebell: is for those who cut themselves off from their feelings and helps to open the heart and to disolve greed and rigidity. Emotions are present but withheld and there is even fear of expressing positive emotions such as joy and love, etc through operation of fear that there is just not enough and they can’t survive if they let go of all they hold onto.
    • Bottlebrush: helps one to resolve mother issues and helps one embrace major life changes. It brushes away the past allowing individuals to move on and go forward.
    • Bush Gardenia: helps one to renew passion and interest in relationships. Helps with intimacy, and resolving where there is too much self-interest or lack of awareness in a partnership.
    • Dagger Hakea: Is for helping on to release resentments, bitterness and grudges.
    • Flannel Flower: is for those who fear emotional or physical intimacy, getting too close and who have a hard time maintaining personal boundaries. Helps one to garner trust to express ones innermost feelings.
    • Red Helmet Orchid: Helps for resolving father issues, probelms with confrontation or authority.
    • Red Suva Frangipani: Is for the rocky relationship that is challenged and is also for resolving deep sense of loss and sadness when a relationship is in trouble or has ended. Helps to heal that feeling of Wedding Bush: Is for issues with commitment to a relationship, job, goal etc. It can be used for individuals who tend to flit from one relationship to another, or for those who leave relationships when the crush phase or initial attraction has diminished.

    A book I highly recommend is Addiction to Love: Overcoming Obsession and Dependency in Relationships by Susan Peabody (co-founder of LAA).

    Emotional Freedom Technique (EFT) is another tool that can help with love addictions. EFT can be easy to learn for free from demonstrations on YouTube or free downloads on various sites.

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    Source by Mandy Peterson

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  • e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

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    What is e-Marketing?

    e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

    The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

    There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

    e-Marketing Strategy

    The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

    Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

    These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

    1. Personalization

    The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

    For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

    Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

    2. Privacy

    Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

    This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

    Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

    3. Customer Service

    Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

    We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

    For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

    As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

    4. Community

    We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

    The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

    The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

    Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

    5. Site

    We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

    Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

    This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

    6. Security

    The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

    What we need to keep in mind as marketers are the following two issues on security:

    – security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

    – security of data collected and stored, about our customers and visitors.

    A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

    7. Sales Promotion

    At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

    This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

    On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

    To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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    Source by Otilia Otlacan

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  • I Quit Wealthy Affiliate! – Are You One of These Quitters?

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    There are some people who quit Wealthy Affiliate and that’s just normal because not everyone aren’t going to be comfortable with their learning system. You know that earning some serious money online is a possibility right? It’s not your fault if you’re not having results because the so-called gurus would like you to believe that there’s a magic pill to online success.

    In this article I would like to share with you my observations of those people who are quitting Wealthy Affiliate. If you’re looking for some information on why people quit WA then this is going to be an important article that you must read. You really don’t want to be wasting your time and money on something that you’re not prepared for.

    One group of people who quit WA is those who are looking to get rich quickly online. This group of people will always exists because let’s face it, almost everybody wants some instant gratification and sadly they’re not willing to work hard for it. If you think that you belong in this group then you better start snapping out of it.

    If you were in my place you would get really shocked because there were really some members complaining about the system inside Wealthy Affiliate. Some of them have been inside for only a few days up to a few weeks and yet they had the nerve to call WA a fraud. But that was back when the membership was under $40 per month.

    Back when the monthly fee was lower, many people jumped right into WA because they were seeing a lot of positive reviews from other successful members. I hope that you already know that it’s ultimately up to you whether you’re going to be successful online or in any areas of your life. Don’t let anyone take care of your destiny.

    Another group of individuals who give up Wealthy Affiliate are those who are in a rush to learn everything all at once. You can spot them because they will complain about the slow pace of the WA action plan which is roughly 2.5 months before you can finish it. They think that it’s WA’s way of making them stay longer but it’s really not.

    Now if you’re someone who has some urgent expenses or bills to pay then you shouldn’t dive right into Wealthy Affiliate or into making money online. You’re going to have a real difficult time into learning this business if you’re in some kind of pressure to make some money. If you have the right type of mindset then your success is inevitable.

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    Source by Raymond Selda

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  • Living Alone with Hemiparesis

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    Safety would be the primary concern of course when people with hemiparesis live alone or are alone for extended amounts of time. Of course your first references are your doctor, physical therapist and occupational therapists especially. This being stated, I can offer insights on some important items to consider in practical aspects of living alone after a traumatic brain injury or a stroke that result in a severe muscle weakness along the left or right side of the body and is sometimes exhibited in slight nerve damage as with me. Perhaps instead of living by them selves, it would be better to consider us living independently. At this writing, I will have reached almost thirty years of living with hemiparesis. Most of this time I was living alone and working as an engineer and writer, author.

    For us, the detrimental effects of hemiparesis are still prevalent even after initial rehabilitation and limited recovery. The effects can change with extreme variation.

    Effects When Tired or Awoken

    When the body is tired, effects can be worse and certainly more dangerous when living alone. An example is if awoken in the night, maybe by thirst, a call, or other concern. Even a healthy person could possibly stumble on sleepy legs or with eyes half open, but for those with left or right hemiparesis, the negative effects are magnified. A stumble can turn into a fall and possibly a head injury since one arm has poor strength, does not react quickly and is not likely to stop a fall. If a foot drags slightly during the day with shoes, then it can be so much worse at night even so unsafe that the person will roll over the toes so as to bruise them and fall forward on the weak side. Lessons learned here emphasize the need for uncluttered floors and hallways. A stray shoe on the floor or even newspaper can prove disastrous. Either could throw off the balance suddenly for a waking person especially in the dark.

    This brings up a suggestion for low level lighting in the home or apartment. Economical battery operated motion detector lights are available at many stores now or a search online. Even if a cane is not needed during the day; it would be wise to have a cane near the bed, even a quad cane for late night awakenings or an early morning rising. In the morning, there are other issues as tightened up leg muscles that need stretching before safely moving.

    Shower and Bathroom Safety

    Morning stretching is important, especially as we who are injured age but more importantly, shower safety needs to be addressed. There is much assistive devices available and occupational therapists can communicate effectively the needs here, however I can give you my thoughts. These are that it can be quite scary at times, especially if you have had an accident, falling in the shower, tub or bathroom before. You will need to be able to have something within reach on your good side to grab onto, basically at all times. Please note that if you can’t use the screwed in support rails and use the bars with suction cups, you really need at least two bars together. Redundant support as these are known t slip and when you have water or soap in your eyes and reach out with the bar slipping, it can be devastating. I would recommend having a bar on the entry or exit and on the opposite side. This way if a person with hemiparesis turns around there is always a bar on the good side.

    But it does not stop there. Bathroom floors are usually smooth surfaces and with one foot having no or minimal grab, then any water on a smooth tile or marble surface is like ice and can easily cause a fall when drying. Rubber backed rugs are most often used but can bunch up under feet. A work around solution for these throw rugs is rubber strips with adhesive on both sides. The local hardware store will have some rug grippers or search the web

    Dressing

    This is an area again where an occupational therapist assures you are prepared with any assistive devices for reaching around the weak side or fastening in back and collar. However, I can emphasize that so much more time needs to be available, just in case. Even though, there are assistive devices and there is ample training in doing this usually available before even leaving the hospital.

    Food Preparation, Cooking Kitchen Safety

    One’s ability to prepare meals will vary. I understand it’s good to be independent but in the kitchen it just may be smarter to minimize preparation with knives or stovetop. Even the oven can cause burns and fire easily. Having a cardboard pizza box fall onto a hot broiler iron can start a fire that is not too easy for someone with a disability to put out quickly. Sure there are now small convenient fire extinguishers available but some often need two good hands to operate correctly and then even finding it quickly can be an issue for trauma, brain injury or stroke victims.

    Fortunately, there has been an improvement In microwave dinners. This certainly would not be your first option in the past. However, I have been at this for almost thirty years now and I really have seen a great variety come on the market and costs go down. Good, healthy dinners can be cooked in one minute. I still bake chicken and pizze plus a few others but safety really needs to bethe forst priority. Losing balance and reaching out to find as hot frying pan to lean on can happen and I have personal experience, it’s not a quick heal having a burn in the palm of your good hand. Agsin here as in the bathroom, a rug with rubber backing and rug grabbers should be required.

    Mind Body Health Needs

    Concentration and Focus are the key in most everything that the person with hemiparesis might have to overcome. That is why ongoing brain training is so important.

    Human interaction, relationships contribute greatly to complex usage of our brain and even helping to stay young. Well living alone minimizes this benefit ad over time can have an adverse effect. Sure, some will say the upward potential may be limited but start with the objective of not losing ability. Without regular exercise, mind or body can atrophy to borrow a term used to describe not using muscles.

    There are free and paid sources on the web. There are now brain improvement magazines at the local supermarket and brain games are popular and effective, most even for one hand use.

    Geographic Area Specific Issues

    Depending on your locality, power outages can occur during natural events mostly as snow or ice storms, hurricanes, tornadoes. When living on the eastern coast, I lost power even when their was a high windstorm. Natural events as this can have an impact on people living with hemiparesis just as they do for others with a disability, elderly or families in general. However preparedness is the key here and living alone increases importance of having battery lighting, food, water, cell phone, radio, all available and easily attainable in possibly in the dark.

    The power loss may be worse in cold weather for this condition as detrimental effects can disable some people with this extreme muscle weakness and possibly nerve damage. This varies of course depending on person or injury but in general arms and legs can start shaking uncontrollably and a serious limitation to mobility. Poor effects are also exhibit in sudden changes of weather. Each person may experience this differently but a check with your physician is best.

    To assist in times as these, warm clothing, even a safe generator where it can be installed in a home as a backup are suggestions with heat packs available at sporting good stores or camping supply shop.

    Summary

    Some of the techniques and tips outlined here may seem obvious to some or simple but they are not always thought of ahead of time before they are used. This is evident in support forums online, knowing individuals and my own thirty years of living with hemiparesis. There are of course more but in general, consideration that movements can be slow at times as can thinking. An important point is if there is a loss of balance or tripping, it will most likely be on the weak side which of course doesn’t react fast nor have enough hand strength usually to hang on to something firmly. This is why safety is the first priority when living alone with this injury.

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    Source by Leon Edward

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  • Three Little Known Facts About Shabby Chic Style

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    Shabby chic is an interior design style that incorporates worn, antique furniture and vintage accessories to create a design that is both elegant and popular. Items are chosen for their worn appearance and are often heavily painted throughout the years, with many layers showing through. Fabrics are usually cotton or linen, also showing wear and tear. Neutral colors, and often soft pastels such as pink, blue, and green are the trademark of this unique style.

    History

    Although the shabby chic style has become very popular over the last 35 years, its roots actually began in the early 1900’s when in Great Britain, many large, stately country homes and their contents were left to fade and age due to financial difficulties of the home owners. It wasn’t until the 1980’s, however, that this popular style got its name. During this time, many people had a desire to express how much class and taste they had. By incorporating the ‘chic’ interior style into their homes, they were able to boast classically vintage furniture that had a history.

    Fact: Not As Old As You Think

    Shabby chic furniture is not always old or antique. Many new pieces are distressed (made to look old) to give them a vintage, antique look. By applying white glaze and paint, and then scrubbing and sanding the top layers, especially around the edges, furniture can be transformed from something new and modern to something shabby chic. In addition to transforming new furniture, many people buy used furniture at thrift stores and garage sales to create beautiful shabby chic furnishings for their homes. The style is all about simple elegance and incorporating a variety of pieces to create a look that is unique.

    Versatility

    One of the best things about decorating your home in the shabby chic style is it does not have to be expensive. It is very easy to mix and match several different pieces to create a fresh look for your home without spending a lot of money. Because it is so versatile, it works well in almost every room of your home, including the kitchen and bathroom. From vintage armoires, to a dining table and chairs, the shabby chic style of decorating adds elegance to your home that is inexpensive and attractive.

    The shabby chic style of interior decorating is here to stay for quite some time. Trends show that the style has increased in popularity over the last 35 years, and continues to do so. Whether it is a single piece of furniture, an entire room, or a house-wide theme, the shabby interior design style with its deeply rooted history, will surely make a statement in your home.

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    Source by Kevin P Webster

    Views: 0

  • Holistic Approach For Faster and Better Healing – What Does It Include?

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    The Merriam-Webster dictionary defines the word holistic as follows:

    “relating to or concerned with complete systems rather than with individual parts”

    This term – holistic is used a lot these days in terms of healing and curing diseases/ailments. Looking at the definition, this seems to be an obvious route to rightful healing any particular ailment or disease.

    Diet

    When we visit a doctor looking for curing some of our physical issues, he/she will give us some medicine/drug. These days, doctors also prescribe dietary recommendations to follow for faster recovery. Why do they do it? Is the medicine alone not enough? You will say, there is an obvious reason. The medicine will fight against the undesired elements in the body and diet will help build strength at the same time normalizing the function and thereby facilitating the healing process, right? If there is such a holistic approach, the healing is better and faster.

    Stress

    It is very commonly understood that stress makes any ailment or disease worse. Therefore, stress management along with medicine and diet further accelerates the healing process. One might watch comedy movies, read positive books, stay in positive company, or take a walk in park, play some sport or exercise for eliminating stress and thereby helping the healing.

    The Energy Body

    The Energy Body interpenetrates the physical body and extends beyond it by a few inches. This is one another aspect that healing professionals are also looking into for a much more holistic approach. The energy body is also seen affected by various clairvoyants and the effect of working on energy body is manifested on physical body sometimes immediately and sometimes with a time-lag depending on various factors.

    Working on energy body alone does not seem to be a holistic approach either, although, there are many who are trying to do it. Just like traditional medicine is supported by diet and stress management, the energy healing/medicine can also receive equivalent support from traditional medicine, diet and stress management. It is ideal to do all four

    Counselling (Emotional Body)

    Another aspect that is also very important is our emotions and our will power. This is a deeper and very important aspect of healing that is mostly ignored. Are we emotionally and mentally ready to get healed? Sometimes medicines do not work, diet does not work, energy healing does not work. One of the reasons is our willingness to heal which is influenced to some extent by our emotions. One should also consider taking counselling sessions with the therapist, or with someone else or sometimes talking to ones own self also does wonders. The holistic approach should definitely include this aspect of healing as well.

    It will be great to know if any of the aspects are missed and comments on the description mentioned in the article. Feel free to share your thoughts by comments or email.

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    Source by Nazia Hirani

    Views: 0

  • Heal Your Sexual Abuse Issues

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    Have you ever experienced sexual abuse? Do you know that the negative experience you had may still be affecting you in the present?

    In my practice as a Marriage and Family Therapist, I discovered that many women, and even some men, experienced sexual abuse. As I counseled the clients, they became aware of the negative decisions they had made from their sexual exploitation. In fact, many years later those painful thoughts were still affecting their lives in negative ways.

    Some of the symptoms that it still influenced their lives were low self-esteem, avoiding dating, struggling in their relationships, not enjoying their sexuality, hiding their physical beauty, shyness, and doing everything to please others.

    I included 14 hurtful thoughts that caused the above symptoms that I heard from many of the clients of all ages. Can you relate to any of them?

    14 Negative decisions based on sexual abuse include:

    1) I feel shame.

    2) I am bad and dirty.

    3) I am not safe in the world.

    4) I can’t trust men not to hurt me.

    5) My parent or parents betrayed me because they did not protect me.

    6) I can’t trust people I love to be there for me.

    7) I should have stopped it.

    8) Sex is painful, dirty and wrong.

    9) Men want me only for my body.

    10) I feel guilty because it felt good.

    11) I feel different than others; I am an outsider.

    12) I have to hide my secret so people do not judge me.

    13) I have to do what others want me to or I am not safe or loved.

    14) It is not safe for me to get attention from men.

    For example, Susan was molested by her father. As a result, she hated men and that affected all her relationships with the opposite sex. She also was very cute, free- spirited and loving as a child and that is when her father started to molest her. Her decision was many of the above negative beliefs, as well as it is not safe to be free, happy and shine. She just did what people wanted to stay safe. Her self-esteem was very low and that affected her social interactions and professional success. To stuff her pain, she overate and was obese.

    Her mother knew but did nothing to protect Susan. (Mothers often cannot deal with the rejection so they deny it, and may also be afraid of their partners.) To help Susan, I suggested that she imagine her mother in front of her and say, “You did the best you could with the information you had, I forgive you.”

    Then I helped Susan release the other negative thoughts based on her negative experiences, and she felt much better, began speaking up for herself, and her relationship improved.

    By the way, sexual abuse is one major cause of weight issues. Nancy told me that whenever she was thin, men made sexual comments and she did not feel safe. The weight is her wall of protection. “Helene, she said, “I have to make myself unattractive with my unattractive hairstyle, baggy clothes, and fat, for the men to leave me alone!”

    Can you relate to Susan or Nancy? If you do, it would be very beneficial to release those hurtful decisions, so that you can enjoy a healthy and happy life.

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    Source by Helene Rothschild

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