Tag: social

  • Google Advertising Services

    Google Advertising Services

        AdMob – Mobile advertising network.
        Google AdSense – Offers a contextual advertising solution to web publishers, and delivers text-based Google AdWords ads that are relevant to site content pages.
        Google Ad Planner
        Google AdWords – advertise with Google AdWords ads in the Sponsored Links section next to search results to boost website traffic and sales.
        Adwords Express – Local online advertising made easy
        Google Certification Program – Google AdWords partner certification program, providing AdWords qualifications to agencies that pass exams and other criteria. Replaced Google Advertising Professionals in April 2010.
        DoubleClick – ad management and ad serving technology foundation for buyers, creators and sellers of digital media.
        DoubleClick for Publishers by Google – Set of tools for driving direct sales revenue and maximizing yield on non-guaranteed inventory.
        Google Grants – in-kind donation program awarding free AdWords advertising to select charitable organizations.
        Google Think Insights
        Wildfire by Google – Social media marketing software.

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  • Bidding

    Bidding

    Bidding is an offer (often competitive) of setting a price one is willing to pay for something or a demand that something be done. A price offer is called a bid. The term may be used in context of auctions, stock exchange, card games, or real estate. Bidding is used by various economic niche for determining the demand and hence the value of the article or property, in today's world of advance technology, Internet is one of the most favourite platforms for providing bidding facilities, it is the most natural way of determining the price of a commodity in a free market economy.

    Biddings are arranged by first disclosing the time and space location of the place where the bid is to be performed, so that more interested bidders may participate and the most "true" price of the commodity may come out, in terms of bidding on Internet the time frame for posting the bids may be a topic of interest.

    Many similar terms that may use or may not use the similar concept have been evolved in the recent past in connection to bidding, such as reverse auction, social bidding, or many other game class ideas that promote them self as bidding. Bidding is also sometimes used as ethical gambling in which the prize money is not determined solely by luck but also by the total demand that the prize has attracted towards itself.

    Bidding perform in two ways on online. One is Unique Bidding and another one is Dynamic Bidding.

    Unique Bidding: In this bidding users bid for the product, in that bids which one is unique that user will get the product. For Example If A,B,C,D,E users are there who are bidding for the same product. A bid for $5 and B also bid for $5, C and D bid for $2 and E bid for $3 then E got the product, because his bid is unique in those 5 bids.

    Dynamic Bidding: Dynamic Bidding is type of bidding where one user can set his bid for the product. At this time if the user present or not for bidding, automatically the bidding will perform up to his defined amount. After reaching his bid value the bidding stops from his side.

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  • Criticism on Google Privacy – Google Buzz, Real names, Google+, and Nymwars

    Criticism on Google Privacy – Google Buzz, Real names, Google+, and Nymwars

    Google Buzz

    On February 9, 2010, Google launched Google Buzz, Google's microblogging service. Anyone with a Gmail account was automatically added as a contact to pre-existing Gmail contacts, and had to opt out if they did not wish to participate.

    The launch of Google Buzz as an "opt-out" social network immediately drew criticism for violating user privacy because it automatically allowed Gmail users' contacts to view their other contacts.

    Real names, Google+, and Nymwars

    Google Plus (G+) was launched in late June 2011. The new service gained 20 million members in just a few weeks. At the time of launch, the site's user content and conduct policy stated, "To help fight spam and prevent fake profiles, use the name your friends, family or co-workers usually call you." Starting in July 2011, Google began enforcing this policy by suspending the accounts of those who used pseudonyms. Starting in August 2011, Google provided a four-day grace period before enforcing the real name policy and suspending accounts. The four days allowed members time to change their pen name to their real name. The policy extends to new accounts for all of Google services, including Gmail and YouTube, although accounts existing before the new policy are not required to be updated. In late January 2012 Google began allowing members to use nicknames, maiden names, and other "established" names in addition to their common or real names.

    According to Google, the real name policy makes Google more like the real world. People can find each other more easily, like a phone book. The real name policy protects children and young adults from cyber-bullying, as those bullies hide behind pen names.

    A number of high-profile commentators have publicly criticized Google's policies, including technologists Jamie Zawinski, Kevin Marks, and Robert Scoble and organisations such as the Electronic Frontier Foundation. Criticisms have been wide-ranging, for example:

        The policy is not like the real world, because real names and personal information are not known to everyone in the off-line world.
        The policy fails to acknowledge long-standing Internet culture and conventions.
        Using real names online can disadvantage or endanger some individuals, such as victims of violence or harassment. The policy prevents users from protecting themselves by hiding their identity. For example, a person who reports a human rights violation or crime and posts it on YouTube can no longer do so anonymously. The dangers include possible hate crimes, retaliation against whistle-blowers, executions of rebels, religious persecution, and revenge against victims or witnesses of crimes.
        Using a pseudonym is different from anonymity, and a pseudonym used consistently denotes an "authentic personality".
        Google's arguments fail to address the financial gain represented by connecting personal data to real-world identities.
        Google has inconsistently enforced their policy, especially by making exceptions for celebrities using pseudonyms and mononyms.
        The policy as stated is insufficient for preventing spam.
        The policy may run afoul of legal constraints such as the German "Telemediengesetz" federal law, which makes anonymous access to online services a legal requirement.
        The policy does not prevent trolls. It is up to social media to encourage the growth of healthy social norms, and forcefully telling people how they must behave cannot be efficient.

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  • History of Entertainment

    History of Entertainment

    The "ancient craft of communicating events and experiences, using words, images, sounds and gestures" by telling a story is not only the means by which people passed on their cultural values and traditions and history from one generation to another, it has been an important part of most forms of entertainment ever since the earliest times. Stories are still told in the early forms, for example, around a fire while camping, or when listening to the stories of another culture as a tourist. "The earliest storytelling sequences we possess, now of course, committed to writing, were undoubtedly originally a speaking from mouth to ear and their force as entertainment derived from the very same elements we today enjoy in films and novels." Storytelling is an activity that has evolved and developed "toward variety". Many entertainments, including storytelling but especially music and drama, remain familiar but have developed into a wide variety of form to suit a very wide range of personal preferences and cultural expression.

    Many types are blended or supported by other forms. For example, drama, stories and banqueting (or dining) are commonly enhanced by music; sport and games are incorporated into other activities to increase appeal. Some may have evolved from serious or necessary activities (such as running and jumping) into competition and then become entertainment. It is said, for example, that pole vaulting "may have originated in the Netherlands, where people used long poles to vault over wide canals rather than wear out their clogs walking miles to the nearest bridge. Others maintain that pole vaulting was used in warfare to vault over fortress walls during battle." The equipment for such sports has become increasingly sophisticated. Vaulting poles, for example, were originally made from woods such as ash, hickory or hazel; in the 19th century bamboo was used and in the 21st century poles can be made of carbon fibre. Other activities, such as walking on stilts, are still seen in circus performances in the 21st century. Gladiatorial combats, also known as "gladiatorial games", popular during Roman times, provide a good example of an activity that is a combination of sport, punishment, and entertainment.

    Changes to what is regarded as entertainment can occur in response to cultural or historical shifts. Hunting wild animals, for example, was introduced into the Roman Empire from Carthage and became a popular public entertainment and spectacle, supporting an international trade in wild animals.

    Entertainment also evolved into different forms and expressions as a result of social upheavals such as wars and revolutions. During the Chinese Cultural Revolution, for example, Revolutionary opera was sanctioned by the Communist party and World War I, the Great Depression and the Russian revolution all had an impact on entertainment.

    Relatively minor changes to the form and venue of an entertainment continue to come and go as they are affected by the period, fashion, culture, technology, and economics. For example, a story told in dramatic form can be presented in an open-air theatre, a music hall, a movie theatre, a multiplex, or as technological possibilities advanced, via a personal electronic device such as a tablet computer. Entertainment is provided for mass audiences in purpose-built structures such as a theatre, auditorium, or stadium. One of the most famous venues in the Western world, the Colosseum, "dedicated AD 80 with a hundred days of games, held fifty thousand spectators," and in it audiences "enjoyed "blood sport with the trappings of stage shows". Spectacles, competitions, races, and sports were once presented in this purpose-built arena as public entertainment. New stadia continue to be built to suit the ever more sophisticated requirements of global audiences.

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  • Criticism on Google Privacy – Data leaks, Cookies and Tracking

    Criticism on Google Privacy – Data leaks, Cookies and Tracking

    Data leaks

    On March 10, 2009, Google reported, for example, that a bug in Google Docs had allowed unintended access to some private documents. It was believed that 0.05% of all documents stored via the service were affected by the bug. Google claims the bug has now been fixed.

    Cookies

    Google, like most search engines, places a cookie, which can be used to track a person's search history, on each registered user's computer. Google uses the cookies to maintain user preferences between sessions and offer other search features. Originally the cookie did not expire until 2038, although it could be manually deleted by the user or refused by setting a browser preference. As of 2007, Google's cookie expired in two years, but renewed itself whenever a Google service is used. And more recently Google anonymizes its IP data after nine months and its cookies after 18 months.

    The non-profit group Public Information Research launched Google Watch, a website advertised as "a look at Google's monopoly, algorithms, and privacy issues." The site raised questions relating to Google's storage of cookies, which in 2007 had a life span of more than 32 years and incorporated a unique ID that enabled creation of a user data log. Google has also faced criticism with its release of Google Buzz, Google's version of social networking, where Gmail users had their contact lists automatically made public unless they opted out.

    Google shares this information with law enforcement and other government agencies upon receiving a properly authorized request.

    Tracking

    Google is suspected of collecting and aggregating data about Internet users through the various tools it provides to developers, such as Google Analytics, Google Fonts, and Google APIs. This could enable Google to determine a user's route through the Internet by tracking the IP address being used through successive sites (cross-domain web tracking). Linked to other information made available through Google APIs, which are widely used, Google might be able to provide a quite complete web user profile linked to an IP address or user. This kind of data is invaluable for marketing agencies, and for Google itself to increase the efficiency of its own marketing and advertising activities.

    Google is encouraging developers to use their tools and to communicate end-user IP addresses to Google: "Developers are also encouraged to make use of the userip parameter to supply the IP address of the end-user on whose behalf you are making the API request. Doing so will help distinguish this legitimate server-side traffic from traffic which doesn't come from an end-user."

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  • Google Products and Services Discontinued in 2014

    Google Products and Services Discontinued in 2014

        Google Schemer – A social search to find local activities to do at home and around the world. Google Schemer was discontinued on February 7, 2014.
        Google Notifier – Alerted users to new messages in their Gmail account. (Supported Mac OS X, Windows 2000, and Windows XP.) Google Notifier has been discontinued since January 31.
        YouTube My Speed. Discontinued January 2014. Replaced by Google Video Quality Report
        Orkut – A social networking website. Will be discontinued on September 30, 2014. No new accounts can be created starting July 2014.
        QuickOffice – A productivity suite for mobile devices. Technology implemented into Google Drive, and discontinued as a standalone app on June 2014.

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  • Public Relations, Social Media and Fashion

    Fashion public relations involves being in touch with a company’s audiences and creating strong relationships with them, reaching out to media and initiating messages that project positive images of the company. Social media plays an important role in modern day fashion public relations; enabling practitioners to reach a wide range of consumers through various platforms.

    Building brand awareness and credibility is a key implication of good public relations. In some cases, great hype is built about new designers' collections before they are released into the market, due to the immense exposure generated by practitioners. Social media, such as blogs, micro blogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations. The interactive nature of these platforms allows practitioners to engage and communicate with publics in real time, and tailor their clients’ brand or campaign messages to the target audience. With blogging platforms such as Instagram, Tumblr, WordPress and other sharing sites, bloggers have emerged as expert fashion commentators, shaping brands and having a great impact on what is ‘on trend’. Women in the fashion public relations industry such as Sweaty Betty PR founder Roxy Jacenko and Oscar de la Renta’s PR girl Erika Bearman, have acquired copious amounts of followers on their social media sites, by providing a brand identity and a behind the scenes look into the companies they work for.

    Social media is changing the way practitioners deliver messages, as they are concerned with the media, and also customer relationship building. PR practitioners must provide effective communication among all platforms, in order to engage fashion publics in an industry socially connected via online shopping. Consumers have the ability to share their purchases on their personal social media pages (such as Facebook, Twitter, Instagram, etc.), and if practitioners deliver the brand message effectively and meet the needs of its publics, word-of-mouth publicity will be generated and potentially provide a wide reach for the designer and their products.

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  • Reading Entertainment

    Reading Entertainment

    Reading has been a source of entertainment for a very long time, especially when other forms, such as performance entertainments, were (or are) either unavailable or too costly. Even when the primary purpose of the writing is to inform or instruct, reading is well known for its capacity to distract from everyday worries. Both stories and information have been passed on through the tradition of orality and oral traditions survive in the form of performance poetry for example. However, they have drastically declined. "Once literacy had arrived in strength, there was no return to the oral prerogative." The advent of printing, the reduction in costs of books and an increasing literacy all served to enhance the mass appeal of reading. Furthermore, as fonts were standardised and texts became clearer, "reading ceased being a painful process of decipherment and became an act of pure pleasure". By the 16th century in Europe, the appeal of reading for entertainment was well established.

    Among literature's many genres are some designed, in whole or in part, purely for entertainment. Limericks, for example, use verse in a strict, predictable rhyme and rhythm to create humour and to amuse an audience of listeners or readers. Interactive books such as "choose your own adventure" can make literary entertainment more participatory.

    Comics and cartoons are literary genres that use drawings or graphics, usually in combination with text, to convey an entertaining narrative. Many contemporary comics have elements of fantasy and are produced by companies that are part of the entertainment industry. Others have unique authors who offer a more personal, philosophical view of the world and the problems people face. Comics about superheroes such as Superman are of the first type. Examples of the second sort include the individual work over 50 years of Charles M. Schulz who produced a popular comic called Peanuts about the relationships among a cast of child characters; and Michael Leunig who entertains by producing whimsical cartoons that also incorporate social criticism. The Japanese Manga style differs from the western approach in that it encompasses a wide range of genres and themes for a readership of all ages. Caricature uses a kind of graphic entertainment for purposes ranging from merely putting a smile on the viewer's face, to raising social awareness, to highlighting the moral characteristics of a person being caricatured.

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  • Google Products and Services Discontinued in 2012

    Google Products and Services Discontinued in 2012

        Google Notebook – Online notetaking and web-clipping application. The tool permitted users to clip text, images, and links from pages while browsing, save them online, access them from any computer, and share them with others. Data was exported to Google Docs and the service has been shut down as of July 2012.
        Google Apps Standard Edition – Free. On December 6, 2012, Google discontinued the Google apps standard edition, which was previously downgraded with features like maximum 10 users.
        Google Code Search – Search engine for programming code found on the Internet. Shut down on January 15, 2012.
        Google Health – allows a user to store, manage and share all of his/her health and wellness information in one central place. Development ceased June 24, 2011; accessible until January 1, 2012; data available for download until January 1, 2013.
        Google Website Optimizer – was a free website testing and optimization tool, allows a user to increase the value of his/her existing websites and traffic. Discontinued on August 1, 2012.
        TV Ads – Method to place advertising on TV networks. Launched in 2007, the product was discontinued on August 30, 2012, with all remaining active campaigns ending December 16, 2012.
        Google Friend Connect – an online service that allowed website and blog owners to add social features to their websites. Discontinued on March 1, 2012, and replaced by Google+'s pages and off-site Page badges.
        Google Insights for Search – Google Insights for Search was a service by Google similar to Google Trends, providing insights into the search terms people have been entering into the Google search engine. Google Insights for Search has been discontinued since September 27, 2012 by Google and Now Google Insights has merged in Google Trends.
        Knol – service that enabled subject experts and other users to write authoritative articles related to various topics. Content were not accessible after October 1, 2012.
        Google Wave – Online communication and Collaborative real-time editor tool using richly formatted text, photos, videos, maps, and more. Development ceased on August 4, 2010. This product support is no longer available (turned off completely on April 30, 2012 by Google).
        Picnik – online photo editor. Most features and effects have been moved to the Google+ photo manager. Closed on April 19, 2012.
        Jaiku – Jaiku was a social networking, micro-blogging and lifestreaming service comparable to Twitter.

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  • Safety and Entertainment

    Safety and Entertainment

    Some entertainments, such as at large festivals (whether religious or secular), concerts, clubs, parties and celebrations, involve big crowds. From earliest times, crowds at an entertainment have associated hazards and dangers, especially when combined with the recreational consumption of intoxicants such as alcohol. The Ancient Greeks had Dionysian Mysteries, for example, and the Romans had Saturnalia. The consequence of excess and crowds can produce breaches of social norms of behaviour, sometimes causing injury or even death, such as for example, at the Altamont Free Concert, an outdoor rock festival. The list of serious incidents at nightclubs includes those caused by stampede; overcrowding; terrorism, such as the 2002 Bali bombings that targeted a nightclub; and especially fire. Investigations, such as that carried out in the US after the The Station nightclub fire often demonstrate that lessons learned "regarding fire safety in nightclubs" from earlier events such as the Cocoanut Grove fire do "not necessarily result in lasting effective change".

    Efforts to prevent such incidents include appointing special officers, such as the medieval Lord of Misrule or, in modern times, security officers who control access; and also ongoing improvement of relevant standards such as those for building safety. The tourism industry now regards safety and security at entertainment venues as an important management task.

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