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Advertising in Yellow Pages

Advertising in Yellow Pages

Some people believe that yellow pages do not receive response like other advertising methods do and this is true to some extent but not in totality. When talking about traditional yellow pages, there sure is a decline in number of people opting for advertising in it. According to a recent report, even the most attractive advertisement in a particular section is not getting the response from callers like they used to get before. On the contrary, the prices of placing ads in directories are on a rise, which speaks a different, story altogether.

In reality different categories are witnessing different rates of decline. Like the lawyers category is seeing the maximum decline, where as emergency service provider’s section has the same call rate. And sections like mobile phones, real estate and furniture are seeing a rise due to the increasing customer demand. Altering the size of the advertisement or changing the look cannot do wonders any more.

Experts suggest that relying on yellow pages to get customers isn’t enough. Other options should be considered as well along with it. With the Internet reaching every home, nearly half of the Internet users use the net everyday. They prefer to buy stuff online, from the comfort of their homes. Research should be done on the Internet to get reviews about the product. People, who don’t usually shop online, also are also opting to shop online as information is provided at the click of a mouse. It is easier for people to trust as customers who used the product give their feedback about the product after using it.

A relatively newer concept is the yellow pages going online. The good thing about them is that they are updated frequently unlike the printed directories and can be viewed from any part of the world. According to researches conducted, the response increased by twenty five percent every year. So those who are interested to invest in yellow pages advertising can think of going online. Directories are submitted to search engines, which on typing a keyword or phrase bring the results. Small and local businesses, too, can land on the pages brought by the result. The cost of creating a website can be saved if all the relevant information about the company is included in the online yellow pages. Look out for the date to renew the directory listing, and if there is a need to change the advertisement, it is not a big problem on online yellow pages. Some starter websites offer to place advertisement in their yellow pages for free. Search out for such websites on the Internet.

Larger businesses can start their own websites and place links in the online yellow pages. Articles can be framed about the business and can be submitted to Ezines and websites related to the area of business. Some websites also allow posting articles for free. The purpose of the yellow pages is basically to get potential customers but that doesn’t mean that existing customers should be neglected. Steps should be taken to strengthen the relationship with them and to retain their trust by maintaining the standard of the products supplied to them. Once they are completely satisfied, the price-rise won’t bother them and they will talk about the company to people they know, which will fetch new customers.

The objective is to work smartly and select the right method of advertising. If a business isn’t using any other method for advertising apart from using yellow pages, it can cause problems and the products may not sell. Analyze how much money is spent on placing ads in directories and estimate whether the amount of customers the business gets is desirable. Whenever a call is received from a potential customer, ask them how they got to know about the enterprise. This will help to analyze which advertising method is ideal for the business. It is never late to correct the mistake and go for the right method.

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April 19, 2020
Six Ways to Increase Sales on your eCommerce Sites

Do you have an eCommerce site? What do you like best about your site? What doesn’t work as well as you’d like? How to you increase conversions? What features would you like to see? We have six ways you can increase sales – read more!

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http://www.associationofmarketing.org/articles/view.php?article_id=5329

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April 10, 2020
Assuaging Plight Of The Poor In This Perilous Time By Okechukwu Nwanguma

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Rule of Law and Accountability Advocacy Centre has been monitoring and receiving information on public compliance with the Federal Government ordered lockdown in Abuja, Lagos and Ogun states, which contain measures to contain the ravaging Covid-19 pandemic.

Our monitoring of the compliance with the lockdown and stay-at-home orders in Lagos, Abuja and few other states indicate that most people are finding it difficult to effectively comply for various reasons.

First, there are those, who still don’t believe that Covid-19 is a real life-threatening pandemic and that precautionary measures such as social distancing, personal hygiene and other outlined measures can prevent its infection and spread.

In fact some have been made to believe that the lockdown is a deception by government to achieve other ulterior motives. Those, who promote this narrative are mainly the apocalyptic Pentecostal ‘Men of God’, who push arguments linking Covid-19 to 5G mobile technology, which they argue is a part of the biblically ordained designs of the Anti-Christ.

Second, some Nigerians are simply lawless or lack discipline, just like when passengers are asked to switch off their phones prior to flight take off and you still find some people, seemingly ladies and gentlemen, fiddling with their phones.

To illustrate, a relative of mine called me yesterday to complain that he was arrested by the police somewhere in Lagos when he drove out to buy pap for his baby. I asked him whether he knew about the lockdown order and whether there was nowhere around his neighbourhood he could walk down to buy the pap. He said ‘but other vehicles are on the road’. I told him that he had broken the law as much as those other people. Everybody may not be arrested at once.

He wanted me to talk to the police officers, who arrested him and ordered him to drive to their station. I asked him what he wanted me to tell them.

Third, and most significantly, there are yet others, who are forced out of their homes by want and hunger. They can’t stand the site of their tender children crying for hunger.

As I said elsewhere, majority of the population fall within the poor and vulnerable category. Usually, many feed themselves and their dependents on their daily earnings. They live from hand to mouth.

Under the prevailing difficult and uncertain situation, many families and individuals are already suffering and starving, just one week into the lockdown, with one more week left to go, with the probability of an extension.

The Federal Government’s Social Intervention Policy, the so-called conditional cash transfer is not yet addressing mass poverty, deprivation and hunger. The billions, which government announced that it has released and made available for conditional cash transfer to the poor and vulnerable in communities are not reaching the targets. There are still cries of woe and anguish in most communities.

We have seen videos of caricature of the ‘social intervention’, of food items shared to some communities. In one video, we saw a street in Lagos of over 30 families, who said they were given two loaves of bread and few cups of rice and garri and few condiments (tomato paste sachets) to share. And we see members of the community lamenting and asking how a whole street of over 30 families could be given such quantity of food items not enough to serve one family for two days to share!

Corruption has become our national culture. A seemingly intractable challenge to our progress and development. Most of our politicians and public office holders are unscrupulously avaricious.

Given our past experiences where public funds meant for and released to assuage the sufferings of poor and vulnerable communities were either unconscionably used to ‘cut grasses’ or inexplicably got ‘swallowed by snakes’, we call for transparent and community-based approaches to the management and disbursement of social intervention funds.

Considering complaints by many local communities about not benefiting from the released billions of naira announced and meant to alleviate poverty and hardship, especially during this difficult and uncertain period, we call for a transparent and effective investigation of the management of the funds so far allocated. Efforts must be put in place to ensure that the funds are not diverted as usual.

Independent community committees must receive these funds and be charged with identifying those in their midst, who qualify to benefit.

The management of the funds should be monitored by a multi-stakeholder committee including government and community representatives as well as credible media and civil society representatives.

Government must put effective measures in place to check corrupt public officials, who want to steal or divert funds meant to relieve the sufferings of the poor and vulnerable people in this perilous times.

This is the only way to help the people comply with the law and stay at home for now!

Finally, since government has been announcing huge numbers of beneficiaries of cash transfer program running into millions and claiming to have paid billions, can the government make the system transparent by publishing the names and addresses of the beneficiaries on an electronic portal so that Nigerians can do the verification?

Okechukwu Nwanguma is the Executive Director of Rule of Law and Accountability Advocacy Centre

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April 9, 2020
Petri Dish Detention By Mohammed Ibraheem Zakzaky

The world is gripped in the Coronavirus reality and the immense panic and disruption it brings along with it. This virulent scourge has cut a path less trodden by viruses, as it infects and spreads with little regard for all the norms of red tape that has allowed the murder and official disappearance of many, including my six brothers. By the time it begins to execute those whose death sentences it has written and signed it is always 10 steps ahead on the paperwork. That is almost eight steps ahead of professionals like Buhari.

The virus is a near perfect beta of a doomsday virus. Even the most hard-line sceptics have ended up dumbfound by just how profoundly serious Covid-19 is as a survivalist organism that is here to accomplish its apocalyptic mission. Though many medical experts have since been pressured, pressed and forced to promise a vaccine and possible cure within the next few months to a year; the truth is that the threat is clearly unprecedented.

In my case I went to sleep in a world where my priority was to deliver food and medical aid to my parents in Kaduna Prison; only to wake up and realize that there was an even larger number of factors in play. I slept knowing full well that it was an uphill battle against the entire regime of Major-General-Buhari and his army of punitive henchmen; to all of a sudden be confronted by a Diablo ex-Machina; courtesy of the novel corona virus AKA Covid-19.

Now all visits to prison by anyone and everyone were effectively and strictly forbidden. I understood and reasoned that it was the proper measure to prevent contagion of this clearly deadly disease. The last thing I would want is to be a part of what makes my already sickly parents sicker; or worse.

In spite of the fact that I had completed all arrangements to have doctors visit both my parents in Kaduna Prison, in order to provide them with relief for their existing medical conditions due to age and a plethora of wounds they sustained during the attack and subsequent ransacking of our home by the Nigerian Army. All of which have all gone untreated during the past five years.

I still thought and reasoned that a quarantine of the entire area was the best measure possible in the short term, considering the existing circumstances. As a result of this I made all the necessary apologies to cancel appointments with all the doctors and hospitals, to ensure that the quarantine in Kaduna Prison will hold and be maintained. I then did all in my power to send masks, hand sanitizers, gloves, soap and vitamins. All in an effort to stay safe and keep everyone safe.

I have now since been jolted out of the stupor of perceived safety by terrible news. There has been a violent incident inside Kaduna Prison, which has rendered my memory of the Zaria Massacre of 2015 raw. As the harrowing sounds of another rampage of gun fire was heard from Kaduna Prison, where my parents are currently being detained.

All my frantic calls to the Controller of Prisons and his deputy were not answered, as the sounds of gun fire continued to rage. All my efforts to learn what was really going on failed. I have however been able to learn a few things through the few answered calls. All of them agree on the following.

1.      There has been a surge of Covid-19 symptomatic prisoners in Kaduna Prison.

2.      Staff of the prison clinic have been avoiding three symptomatic prisoners particularly.

3.      Three of them were removed and one was returned on Tuesday.

4.      A number of Prisoners strongly objected to the re-introduction of the prisoners.

5.      The prison staff tried to calm things down by trying to reason with them.

6.      The Prison’s armed squad were then deployed, to supress an alleged prison break.

7.      After a period of automatic fire in the air and on target, calm was restored.

8.      The prisoners suspected of Covid-19 are among those reported shot and killed.

9.      Bullet canisters were still littered all over the place 3 hours later.

10. Many of the Kaduna prison staff are visibly injured, some with serious injuries.

11. A significant number of the injured staff were seen walking around in blood-soaked uniforms.

12. So called normalcy has been enforced, and returned at an unknown cost.

The fact remains that the highly crowded, unsanitary conditions of Kaduna Prison remains a highly contagious environment, that is no place for my vulnerable mother and father, both of whom are above 50 years of age. Both of whom are un-healthy, both of whom are suffering from an unprecedented number of health issues that have remained untreated and unattended.

Due to a determination by the regime of Heil! Major-General Buhari and his now contagious Governor El-Rufai and their army of undertakers. It is unclear what is really going on at the site of all the intense gunfire that was heard in Kaduna Prison. Aside from the above stated facts, I can say no more.

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April 2, 2020
MOH launches programme to reduce risk of Covid-19 transmission at districts

PUTRAJAYA: The Ministry of Health (MOH) today launched a programme to reduce the risk of Covid-19 transmission at districts in an effort to curb the spread of the disease at the community level.

Deputy Health Minister I Datuk Dr Noor Azmi Ghazali said the core focus of the programme was to empower the community and share the responsibility of Covid-19 preventive and control measures to ensure all districts are free of Covid-19 infection and achieve zero cases.

“For that purpose, districts are divided into four categories – Green – zero Covid-19 cases in 14 days; Yellow – between one and 20 cases; Orange – between 21 and 40 cases and Red for areas with more than 41 cases.

“The objective of the programme is to ensure that districts classified as Green zones maintain their status and to turn the Yellow districts to Green districts in 14 days,” he said when launching the programme, here today.

Dr Noor Azmi said through the programme, each family member are required to monitor the health of each other, ensure the Movement Control Order is complied with and maintain self-hygiene and cleanliness.

“At the community level, everyone should play an active role in ensuring that their respective districts maintain the Green status including by channelling any activity involving mass participation to community leaders or police,” he said.

Dr Noor Azmi said district action councils would spearhead the programme adding that the MOH would monitor the number of cases in each district for 14 days and share any information on it through MyHealth social site. – Bernama

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https://www.thesundaily.my/local/moh-launches-programme-to-reduce-risk-of-covid-19-transmission-at-districts-JE2204193

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April 1, 2020
“You are all idiots”, woman shouts at Ops Covid roadblock personnel

PETALING JAYA: For calling a group of police personnel and soldiers manning a roadblock in Kota Damansara “idiots”, a 44-year-woman landed herself in hot soup with the authorities Tuesday morning.

The sales manager’s temper apparently flared after she was caught in heavy traffic for more than an hour due to the Ops Covid roadblock to enforce the movement control order (MCO) at Persiaran Surian.

It is learnt that the single woman was on her way back home to her apartment which is situated opposite the roadblock site.

At about 9.40am, when she finally made it out of the traffic congestion, she wound down her car window and allegedly shouted at police, “You are all idiots”.

Petaling Jaya police chief ACP Nik Ezanee Mohd Faisal, who was also present at the roadblock at the time, said the woman was arrested for provocation and taken to the Damansara police station for investigations.

He said apart from uttering harsh words at the police, the woman also questioned the need for a roadblock in the area.

“We may be idiots but we are idiots who have your very safety in our minds and hearts. We are sorry for causing you such inconvenience but we have a job to do, which is keeping you safe. That is all we want to do. I am sorry,” said Nik Ezanee, who appeared disappointed with the indifferent attitude of certain members of the public towards the seriousness of police in containing movement in the district.

The district of Petaling is listed as the top red zone for the Covid-19 contamination, with over 220 cases of infected persons being the highest recorded in the country.

As such, Petaling Jaya police are taking a stern and uncompromising stance in controlling the spread of the virus.

A week after the MCO was initially enforced on March 18, Petaling Jaya police dropped its soft approach on those who flouted the order and began making arrests.

Since March 25, more than 83 people have been arrested in the district and several have been charged in court.

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https://www.thesundaily.my/local/you-are-all-idiots-woman-shouts-at-ops-covid-roadblock-personnel-JA2200209

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March 31, 2020
Information sharing on COVID-19
WHO’s focus at all times is to ensure that all areas of the globe have the information they need to manage the health of their people. In a recent interview, the WHO official who headed the joint international mission to China, did not answer a question on Taiwan’s response to the COVID-19 outbreak.

The question of Taiwanese membership in WHO is up to WHO Member States, not WHO staff. However, WHO is working closely with all health authorities who are facing the current coronavirus pandemic, including Taiwanese health experts.

The Taiwanese caseload is low relative to population. We continue to follow developments closely. WHO is taking lessons learned from all areas, including Taiwanese health authorities, to share best practices globally.

With respect to the COVID-19 outbreak, the WHO Secretariat works with Taiwanese health experts and authorities, following established procedures, to facilitate a fast and effective response and ensure connection and information flow.
- There is a Taiwanese International Health Regulations Point of Contact, who receives IHR (2005) communications and has access to the Event Information Site (EIS) Platform (a password-protected database and information exchange mechanism supporting the IHR (2005)).
- The Taiwanese Field Epidemiology Training Program is a member of the Training Programs in Epidemiology and Public Health Interventions Network (also known as “TEPHINET”). WHO shares Global Outbreak Alert and Response Network alerts and requests for assistance with TEPHINET, and those messages are cascaded to the TEPHINET members.
- Two Taiwanese public health experts participated in the Global Research and Innovation Forum organized by WHO on 11-12 February 2020, thus contributing, alongside other world scientists, including from mainland China, to critical research questions and to finding ways to work together to advance the response.
  WHO staff work around the world to respond to this pandemic with the best evidence-based guidance and operational support available for all people, based on public health needs. Membership in WHO and status issues are decided by Member States and the rules they set at WHO’s governing body, the World Health Assembly.
  
  Information about COVID-19 can be found here: https://www.who.int/emergencies/diseases/novel-coronavirus-2019
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https://www.who.int/news-room/detail/29-03-2020-information-sharing-on-covid-19

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March 30, 2020
MCO: Five jailed three months each after throwing drink cans at police

KUALA LUMPUR: Five men were sentenced to three months’ jail each by the magistrates’ court here today for criminal violence against a policeman who was conducting his duty to prevent the spread of Covid-19, following the Movement Control Order (MCO), effective March 18.

Magistrate M. Saravanan sentenced D. Candran, 38, K. Kandasamy, 50, D. Thavachilan, 34, D. Gunalan, 39, and D. Ravintran, 36, after they pleaded guilty to the charges which were read to them.

The court ordered all the accused to serve their jail terms starting today.

They had used criminal violence by throwing cans of liquor and arguing with Lance Corporal Mohd Adnin Che Ani, a police personnel in the course of performing his duties as a civil servant.

They were all charged with the offense at the Food Truck Site, Jalan Tun Mohd Fuad 2, Taman Tun Dr Ismail, here, at 5pm, March 25, under Section 353 of the Penal Code which provides for a maximum jail term of two years or with fines or both, if found guilty.

According to the facts of the case, on the day of the incident the victim was with his partner patrolling the area and advised a group of men, who were drinking alcohol, to avoid gathering in the open.

The victim ordered all of the accused to present their identity cards, however, two of the accused threw cans of liquor at him while another recorded the situation using his cellphone.

Deputy Public Prosecutor Abdul Khaliq Nazeri called for an appropriate punishment in the form of a deterrent sentence for their offenses during the MCO and to show the public that the court would not compromise especially during the current state of affairs in the country.

The five accused, represented by a lawyer from the National Legal Aid Foundation Erni Ahmad, appealed for light sentences as they were each supporting a wife and family.

Another man, B. Pavitrn, 23, was fined RM1,000 or two months in jail after pleading guilty to moving from a residential area in Danau Murni to a supermarket, a place in the area of infection without the intention of doing anything provided under Section 7(1) of the Prevention and Control of Infectious Diseases (Measures within the Infected Local Areas) Regulations 2020, at 3.20 am today (March 27).

The accused was charged under Section 7 (1) of the same regulation, which provides for a maximum fine of RM1,000 or imprisonment not exceeding six months or both, upon conviction. — Bernama

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https://www.thesundaily.my/local/mco-five-jailed-three-months-each-after-throwing-drink-cans-at-police-YG2190100

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March 27, 2020
WHO urges countries to ensure the continuity of malaria services in the context of the COVID-19 pandemic

The COVID-19 pandemic is testing the resilience of robust health systems around the world. Recognizing the heavy toll that malaria exacts on vulnerable populations in sub-Saharan Africa, as well as the region’s fragile health infrastructure, WHO underlines the critical importance of sustaining efforts to prevent, detect and treat malaria.

“As COVID-19 continues its rapid spread, WHO would like to send a clear message to malaria-affected countries in Africa,” said Dr Pedro Alonso, Director of the WHO Global Malaria Programme. “Do not scale back your planned malaria prevention, diagnostic and treatment activities. If someone living in a place with malaria develops a fever, he or she should seek diagnosis and care as soon as possible.”

Ensuring access to core malaria prevention measures is an important strategy for reducing the strain on health systems; these include vector control measures, such as insecticide-treated nets and indoor residual spraying, as well as chemoprevention for pregnant women and young children (intermittent preventive treatment in pregnancy, intermittent preventive treatment in infants and seasonal malaria chemoprevention). Additional special measures could ease the burden on health systems in the context of COVID-19, such as presumptive malaria treatment and mass drug administration.

Any interventions must consider the importance of both lowering malaria-related mortality and ensuring the safety of communities and health workers. WHO will provide guidance for countries to safely maintain essential health services in the context of the COVID-19 response.

About COVID-19

COVID-19 is the infectious disease caused by the most recently discovered coronavirus. This new virus and disease were unknown before the outbreak began in Wuhan, China, in December 2019. Essential information on the COVID-19 pandemic can be found in a dedicated WHO site.

About malaria

Malaria is a preventable and treatable disease caused by parasites that are transmitted to people through the bites of infected female Anopheles mosquitoes. In 2018, there were an estimated 228 million cases of malaria worldwide and 405 000 malaria-related deaths. For more on malaria, visit: www.who.int/malaria

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https://www.who.int/news-room/detail/25-03-2020-who-urges-countries-to-ensure-the-continuity-of-malaria-services-in-the-context-of-the-covid-19-pandemic

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March 26, 2020
LinkedIn Introduces New “Sponsored Updates”

LinkedIn recently announced in a blog post that it will be rolling out a new feature called Sponsored Updates. The feature is being hailed as a way to increase the useful content available to users on the site. Currently, content comes from approximately 1.5 million publishers, 300 notable professionals known as Influencers, and about 3 million company pages.

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http://www.associationofmarketing.org/articles/view.php?article_id=7923

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March 25, 2020