Tag: Sale

  • Customer Trust and Loyalty

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    Customer trust is a precondition for prosperity. Yet, most businesses…

    o Act as if customer trust develops because the business believes it is honest.

    o Build only a shallow type of trust that does not lead to profitable relationships and loyalty.

    o Have no strategy to build the type of trust where customers increasingly value the relationship.

    Now is an excellent time to aggressively and systematically work at building customer trust. Virtually all businesses have been tainted by the general rise in societal distrust of companies.

    o A recent Datamonitor study of consumers in the USA and Europe found that 86% are less trusting of companies than they were five years ago.

    o 80% of people stop buying products or services from companies when their trustworthiness comes into question (Edelman 2005 Trust Barometer)

    o People spread distrust to friends and associates, the people we trust most.

    o Over 33% who lose trust in a company, openly campaign against that company on the Internet.

    The Datamonitor and Edelman research demonstrates that it goes beyond a few isolated cases. Furthermore, according to a Yankelovich study, more than two-thirds of people don’t believe advertisers and marketing. They see it as self-serving distortions.

    Customers want to do business with companies they trust but, don’t know who to trust. Therefore, companies that proactively demonstrate trustworthiness stand to gain a tremendous source of competitive differentiation.

    What is trust and why is it important to customer relationships? Webster gives two definitions of trust that help separate the wheat from the chaff.

    1. firm belief or confidence in the honesty, integrity, reliability, justice of another person or thing.

    2. confident expectation, anticipation, or hope; as in trust in the future.

    Most companies believe they are trustworthy but only measure up to the first definition. They want to be known as a company that is honest, reliable and fair. They expect their products live up to expectations and when they don’t they think they treat customers equitably.

    Do you think your company measures up? If you say yes, ask yourself what you proactively do to build this trust. Many companies have no deliberate strategy.

    If you have a deliberate strategy, now might be a good time to question how well it is working. As mentioned above, Yankelovich’s research shows that most customers don’t believe your marketing and advertising. And, the Edelman Trust Barometer concluded that when looking for a credible source of information on a company or product, CEO’s, employees, public relations people and celebrities rank in the bottom half.

    Measuring up to the first definition of trust is essential to sustainable and profitable customer relationships. However, even if customers believe your company is honest, reliable and fair, this is no guarantee they will be loyal and profitable. To garner commitment, profitability and high lifetime value, a company must measure up to Webster’s second definition as well.

    Businesses that meet the first definition but not the second, run into the Satisficing Trust Barrier. Satisficing trust is the trust that allows a customer to feel comfortable in buying products or services from a company. It is a sense of confidence that the company will stand behind the product. It is sufficient trust to purchase a well-defined product, a commodity. In a world of abundance and overwhelming choice, satisficing trust does not insure repeat business. Customers buy commodities that offer the best trade-off between satisficing trust, price and convenience. Some companies become complacent because they feel they offer the best combination of the three. Unfortunately for them, all it takes to lose customers is for a competitor to create the perception of a better deal. No real relationship value has been accrued by the company who wins business this way.

    The operative words in the second definition of trust are “hope” and “trust in the future.” Many purchases these days are not commodities; they are not well defined and may not have a track record. To make these types of purchases the customer must take a “leap-of-faith,” and this requires trust. In this type of trust the customer must believe that the vendor company is truly interested in a win-win relationship. That is, they are interested a long-term relationship where both parties benefit. This type of trust grows out of experience with a company demonstrating a real commitment to win-win. Since virtually all customers have been “burned,” companies often have to subjugate their short-term interests to stimulate the development of faithful trust.

    Customer want to build relationships that help them more confidently make “leap-of-faith” decisions. Being able to rely on this trust helps them simplify things in an increasingly complex world. When this happens, trust in the relationship becomes more important to customers than price and convenience. It starts with “hopeful trust.” Customers want the best for themselves. They want to adapt and to embrace change, and they will place extremely high value in relationships that help. Customers are on the lookout for signs from companies that their “hopeful trust” will be well placed. But this “hopeful trust” is just a test. If experience demonstrates that trust in the relationships is justified, faithful trust will emerge.

    When trust morphs from “hopeful” to “faithful,” a very significant twist occurs. The main concern of customers shifts from price and utility to the seeking of advice and guidance. When price is an issue, customers withhold information. When they seek guidance, they openly share. “Faithful trust” enables this openness. It also enables both parties to prosper and builds a basis for co-adaptation, now and in the future.

    The trustworthy company gets the immediate sale, but they get much more. Snafus or mistakes that might have once terminated a relationship are now overlooked for the sake of the relationship. Customers become turbocharged advocates. They don’t merely tell others what you sell; they vouch for you and the relationship value you deliver. They come to depend on your business and, as a consequence, they want you to thrive.

    The real-life story of Billy Blue, a men’s clothier in San Francisco illustrates the power of fully trusting relationships. Billy Blue’s thriving business took a nose dive during the dot.com crash. The downturn was so severe its owner, Billy Bragman, considered closing his doors. Instead, he wrote his customers a letter explaining the situation and asked them to buy more clothes. Even though many of his customers had their own business “trial and tribulations,” they increased their clothes purchases. One guy sent a check for $2,500 with a note saying, “You know what I like; just send me some new clothes.” Billy Blue customers could easily have turned to other men’s stores but they chose to support Billy Blue. They valued their relationship with Billy Blue and didn’t want it to go out of business.

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    Source by John Todor

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  • How To Make The Best Of Affiliate Marketing

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    Affiliate marketing is a terrific way to start making money from the internet. You don’t need to develop your own products or services, keep any stock, deal with payment systems or organize deliveries. You promote products on behalf of another business and when you make a sale, you get paid a commission.

    The problem is that a lot of people already know this. That means there’s a lot of affiliates out there who are most likely seeking to sell the same products as you.

    Choose Your Niche Carefully

    It’s important that you put some thought and homework into your niche before you start trying to sell affiliate products. To start with, do you have a real interest for your chosen niche or industry? If you’re trying to sell something that holds very little interest for you, you’re in a negative position before you even get started and it’s unlikely that you’ll keep with it for very long.

    On the other hand, it’s also important to test that your chosen niche is profitable. Are people buying the type of product that you want to promote. Before you start to promote products and services as an affiliate, check out its conversion rates. This means how many potential consumers actually turn into buyers.

    Use Reputable Affiliate Programs

    As an affiliate marketer, you’re promoting another the products or services of another business. But, with regards to your prospective customers, they will think that they are buying from you. Therefore, make sure that you’re associating yourself with reputable affiliate companies that have integrity stand behind their products and support their affiliates.

    Use The Right Kind Of Affiliate Links

    Your objective is to get someone to click through on your affiliate link. This is the unique URL link that an affiliate program will use to keep track of your sales. There are all kinds of links you can use to get someone to visit a product’s sales page. These include embedded text, banners, search boxes and other less common methods.

    If you want to actually sell products or find clients, you need to research all the choices and make the right decision for what you’re trying to do.

    Have Your Own Website And Email List

    You can start marketing affiliate without having your own website. You basically send prospects directly to a product owner’s sales page. Having said that, if that prospect doesn’t buy anything, you’ve lost them forever. On the other hand, if your prospects are associated to your website and have signed up with your email list, if they don’t buy a specific offer today, you can tempt them with something else in the future.

    Creating your own affiliate marketing website isn’t as difficult as you might think, and there are several easy to use website platforms that can get you online quickly and efficiently.

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    Source by Jon Allo

    Views: 0

  • The Stark Difference Between Affiliate Marketing and MLM Marketing

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    If you had the time, would you work in the Network Marketing Industry?

    That’s the one question I like to ask people when they talk with me about needing to earn more money. And depending upon their answer, I like to follow-up by asking, do you know the difference between Affiliate Marketing and MLM Marketing?

    My experience is that they don’t understand the difference between the two business models. And these business models are very different. If people understood the difference. there would be more success and a lot less failure. ‘

    Affiliate Marketing is more like working as a sales representative. You have a position with a business and your job is to promote the product or service and close the sale. A good affiliate marketer is someone who likes to copy, paste, and post ads.

    The MLM business model is much different. It takes real entrepreneurship to become successful. This is not a business model that one can copy, paste, and post and expect any kind of success. MLM or Relationship Marketing as it’s commonly called these days takes a lot of work.

    Listed below are a few of the requirements and skills needed to grow a successful MLM Business.

    First you must be willing to be trained. Each MLM Company has its own policies and procedures manual and no two are exactly alike. So before even beginning your business read over these documents very carefully.

    Second you want to learn as much about the product as possible. You do not want to make the mistake of not knowing the benefits of your products and how they can add value your prospective consumer.

    Third you want to contact your up-line sponsor or if they aren’t available or are new to the business, then find a team leader. You need someone with knowledge to guide and direct you. But more importantly you need to want to learn.

    The criteria for any business regardless if that business operates totally as an off-line business, or an on-line business or as both, you want to know how to recruit people to grow a down-line team.

    MLM business models thrive on growing a good solid down-line. And the down-line must be taught that unless the product sells, then there is no volume.

    In most MLM business models, the down-line volume bonus is where the residual money is being made. So, product sales as well as recruiting new members are absolutely the fuels needed to drive the MLM business model engine.

    I like to think of it this way, the sale of the product is the gasoline for the engine and the recruiting of members is the oil that lubricates the engine and keeps it running smooth.

    If you are interested in working on-line, take the time to study the difference between the two business models, before you take the leap of faith to join. It can mean the difference between success and failure.

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    Source by Patricia A Gaines

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  • How To Sell More Affiliate Products As A Blogger

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    As a blogger, if you are selling affiliate products in a bid to maximize your passive income potential, there may be several things that you could be doing to improve it even more.

    Selling affiliate products allows you to put the links on your blog and receive commission whenever somebody buys that products or other products through clicking the link on your site.

    Here are some of the ways you can sell more affiliate products as a blogger.

    Make It Personal

    It has been statistically proven that people are much more likely to buy (or avoid) something after reading a personal review. With that in mind, rather than just posting some objective comments about the products you are promoting as an affiliate buy them and try it out for yourself.

    You can then write about what you liked and didn’t like, and people who follow your blog religiously will really value your thoughts. You could even contact the seller and come to an agreement regarding free trial products for you to review on your blog.

    Write About Other Things

    If everything you ever write is centered around a product and why other people should buy it, you will struggle to make much money through affiliate marketing.

    People want to read something that sounds genuine, so only review and promote the products that you really believe in. Your blog will stand out and sound more real, and you’ll be able to benefit from quality buyers and readers.

    Give Things Away

    This can vary depending on what your blog is about, but you can give away free guides, tutorials, checklists, newsletters, magazines, or even physical goods sent out in the post. By giving free things away on your blog as well as promoting or reviewing the pricey items for sale, your readers will come to regard your blog as something fun and exciting, rather than just a platform for trying to get commission from them.

    Offer Something Extra

    If you really want people to buy the item through your blog rather than through the website of another affiliate marketer, you’ll need to offer something extra. People will buy without hesitation if they feel like they’re getting a really good deal. This could be your own personal guide to using the item, or it could be a small extra that you like to use with it and will send out to all buyers separately.

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    Source by Jon Allo

    Views: 0

  • A Multi Level Marketing Opportunity Survival Kit

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    What separates the good from the great? Why is it I’m being told to work from the inside, to work on my mindset in order to effectively run a business working from home?

    Taking actions on a daily basis and getting things done helps move your business forward and some simple techniques and tools help in this. But doing and being busy is still not enough. You need to display leadership qualities and it’s these qualities that affect you as an entrepreneur.

    For an entrepreneur, the business is an extension of themselves. They make a living and conduct business whilst simultaneously pursuing a passion hence get results through inspiration.

    A business owner is generally detached emotionally from a lot of the things that defines the values and beliefs of the business or company.

    Do you see the difference between a business owner and an entrepreneur? It is important to recognise this as affects the way you conduct your business, how you achieve results and how you come across as a person.

    As an entrepreneur, if the business is an extension of yourself then you must know why you do what you do? It’s difficult to separate the business from yourself. Your business is your passion and life.

    Every entrepreneur has uniqueness within and it’s this uniqueness, enhanced by passion that connects with people to get results. This also helps define your brand.

    Find why you do what you do, your sense of purpose, reveal the little gift that makes you unique, apply passion and you can build a business from scratch as an extension of yourself. You just then need to figure out the what and the how.

    It will be impossible for you to fail if you follow these principles. Do what you want, when you want. It has nothing to do with money.

    Do you ever feel and think you can achieve something more fulfilling? Look at your business and how this is defined?

    Don’t look at yourself as a sales person or marketer. Yes this might be the business you’re in, but this is not what defines you.

    If someone was to ask you these questions, ‘Why do you do what you do? What is your business?’ What would you say? How would you respond? If the answers do not roll off the tip of your tongue regarding your business, your company mission statement and the core values then this is grounds for an immediate dismissal.

    Huge corporations abide by their mission statement. Some businesses are so big and so far reaching, have so many employees around the world, yet they are still able to follow the same set of rules.

    What is your personal mission statement? If you can’t figure this out then you are no different to the 95% of people. Get it right from the beginning. Statistics don’t come into successful companies.

    You may ask whether you can be successful! If in the sales and marketing business then you may be looking to make the sale by talking about the features and benefits of your product. You go out to do what ever it takes to make that sale and at times you may sound desperate. You may even start to use manipulation on some vulnerable people. You are in fact doing a lot of telling!

    If you changed your mindset to inspire to make the sale, then not only are you showing leadership qualities, but you are empowering. Once you start empowering you begin to run your business as an extension of yourself – an entrepreneur.

    Being an entrepreneur is not for everyone. There are so many people who are looking for a quick buck. What is being articulated here is a long term journey and probably the hardest thing you will ever do. You will soon come to realise that it is so much easier and fun being a leader than a sales person. Plant the seed and walk away through inspiring. If interested, your prospect will come back because you have made a connection by being ‘you’. We have all been there. You may have purchased a car at a sales room not because of the benefits and features, but because of the connection the sales person made with you.

    Leaders don’t lead because people are following them. People follow because you are a leader, because you are inspiring!

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    Source by Gary Bernard Oakes

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  • The Single Sales Principle and The 8 Myths of Selling

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    The Single Sales Principle states that:

    ‘People buy when a compelling need is met by a credible solution that offers perceived value’.

    Simple. Too simple? Well, as Jim Collins claims in his book Good to Great, “Freud, Darwin and Einstein all had one thing in common. They took a complex world and simplified it.” And Single Principled Salespeople do just that. They understand that selling doesn’t have to be complicated. They simply make it easy for a customer to buy.

    It’s one of the two things they have in common. They are customer centric, not sales centric.

    The other thing that Single Principled Salespeople have in common is that they never follow the 8 myths of selling. Simply never.

    The 8 myths of selling were taught by well-meaning sales managers, eager to pass on the wisdom and knowledge that their sales managers had passed on to them. Like a cult, however, no one had questioned whether they were true. The 8 myths may have worked in their day, but they simply do not work today.

    Do you remember how you felt when you discovered there wasn’t really a Santa Claus? I remember it well. It was the 12th December 1971 and my (so called) best friend Johnny Harrison broke the fateful news to me over a Curly Wurly. I felt like I had been had. You don’t question what you are told as a kid; you just believe it to be true.

    Well, that was also the way I felt the day that I discovered that everything that I had been taught up to that point in sales was a complete lie; all myths. They were theories that had no substance in the modern world.

    Walk onto most sales floors and you’ll see the 8 myths of selling proudly displayed on the wall (probably next to the target and the ‘Inspiration’ poster):

    “Attitude Sets Altitude”

    “People Buy People”

    “Always Be Closing”

    “Customers Like to Talk about Themselves”

    “It’s a Numbers Game”

    “Sell the Sizzle not the Sausage”

    “Money Talks”

    “Fail to Plan, Plan to Fail”

    Be honest, you believe in at least half of the 8 myths yourself, don’t you? You are not alone.

    Most salespeople will quote them as the ‘sales gospel’. Suggest that they are myths and they will think you have gone mad.

    On the surface the 8 myths look perfectly reasonable. In fact, set inside a picture frame, each one looks positively motivating. And I am sure they made a lot of sense, at the time. But things change. And so has selling.

    Myth 1: Always Be Closing

    If you need to use closing techniques to get a sale, you clearly haven’t demonstrated that your product meets their needs. Rather than force the customer into a decision they will regret, simply go back to where you lost them in the buying process, and start again from there. If you apply the Single Sales Principle® you don’t need to close… the customer should be asking you to buy.

    Myth 2: Attitude sets Altitude

    Abraham Lincoln asked the question: “How many legs does a dog have if you call the tail a leg? Four. Calling a tail a leg doesn’t make it a leg”. No amount of looking in the mirror and telling yourself ‘you’re a tiger’ will work if you don’t believe in your product.

    The better the value proposition, the better the attitude of a salesperson. Single Principled Salespeople ensure that they have a deep, genuine belief in their value proposition.

    Myth 3: People Buy People

    People buy when the product/service cost-effectively meets the customer’s needs. No amount of schmoozing with a client will make up for a poor product match.

    Being personable is, of course, important in sales. But isn’t it important in all vocations? Friendly plumbers are more pleasant to deal with than unfriendly plumbers. Friendly bus drivers are more pleasant to deal with than unfriendly bus drivers. Friendly lawyers are more pleasant to deal with than unfriendly lawyers (unless they’re on your team of course!) Ken Hubbard, the American writer said “Beauty is only skin deep, but it’s a valuable asset if you’re poor or haven’t any common sense!”

    In the good old/bad old days, salespeople would use their charm (‘beauty’) to cover up for this lack of a credible solution (‘common sense’). Today’s professional buyer can see through that. It’s what is underneath that counts most.

    Myth 4: Customers Like to Talk about Themselves

    We have sat on thousands of sales calls. Some were good. Some were bad. And some were downright ugly. The bad ones were those where the salesperson doesn’t ask any questions at all. They launch into their features and benefits without any consideration for what the buyer may actually needed.

    And then there were the ugly calls. The salesperson knew that they had to conduct a fact find, and gain as much information about the customer as possible. So they launched into a ‘Spanish inquisition’, asking a list of meaningless questions that did nothing but bore the customer.

    Yes, there is a certain amount of information that needs to be identified in a sales intervention, as without it it is difficult to make a recommendation and know whether the opportunity is worth fighting for. But this is all for your benefit, not theirs. Needs make sales, not customer biographies.

    Myth 5: It’s a Numbers Game

    Average salespeople get a long way by putting in long hours and running around contacting a lot of people. They then submit ‘phantom forecasts’; over-optimistic sales projections based on a pipeline of proposals that never convert into actual business. This is because the needs identified in the sales call were not compelling needs.

    Just having a need doesn’t mean that the customer will act upon it. Many of the deals on a salesperson’s pipeline remain unclosed because the customer keeps procrastinating over the decision. Playing the numbers game doesn’t help them deliver more sales. It just creates more work for themselves and everyone around them.

    The Single Principled Salesperson ensures that the needs are compelling prior to presenting the solution. Why? Because only then are they assured that the customer will be motivated into action.

    Myth 6: Sell the Sizzle, not the Sausage

    We love the concept of making presentations sizzle. Our issue with the myth of ‘selling the sizzle’ is with how salespeople think that they can bamboozle a customer with fancy presentations that are high on show but low on substance.

    At first sight, ‘selling the sizzle’ seems to make perfect sense. The sausage sizzling away on a griddle is much more likely to sell than an uncooked sausage sitting in the fridge. But this is because the sizzle fired up your senses bringing attention to the fact that you are hungry. The sizzle satisfied your compelling need.

    Ever smelt a sizzling sausage when you have food poisoning? It would probably make you feel even worse. This is because this time your need isn’t hunger. In fact, food is the last thing you need.

    Myth 7: Money Talks

    Listen to buyers and you’d think that they really do believe that money talks. Buyers are a brutal species, taking sheer delight in making a salesperson sweat on price. They trick them into thinking it is all about cost, and if the salesperson doesn’t drop their price they will find a supplier who will. Indeed, some buyers actually believe in this hype themselves.

    But customers actually want value, not the cheapest price. If people wanted cheap we would all be driving around in 10-year-old cars and shopping in charity shops. Products are only perceived as expensive if the value is not appreciated by the customer. You’ll never lose a deal on price, only on value.

    Myth 8: Fail to Plan, Plan to Fail

    Salespeople tend to fall into two camps: those who plan too much and those who hardly plan at all.

    Those who plan too much tend to be ‘busy fools,’ i.e. running around doing very little. When we go out with these salespeople on calls they show us all the planning they have done: a tour of the client’s website; the previous history; a list of questions they are going to ask; competitor information etc. The problem is they don’t even refer to it.

    The second type are those salespeople who do very little planning. Indeed, most salespeople fall into this category. You may be surprised to learn that so do Single Principled Salespeople.

    “Hooray!” I hear the cry from the sales community at large. “What? No need to plan?” Not quite!

    Peter Drucker, the management guru, defined the difference between ‘effectiveness’ and ‘efficiency’ as being:

    “Efficiency is doing things right; Effectiveness is doing the right things.”

    Single Principled Salespeople are effective because they identify the right things to do. It’s why they often work fewer hours than the average performers.

    The cartoonist, Doug Larson, said on time management, “For disappearing acts, it’s hard to beat what happens to the eight hours supposedly left after eight of sleep and eight of work.” I think we can all empathise with this sentiment. Life is too short to be planning for the sake of it.

    The 8 Myths of Selling Summary

    Winston Churchill said “Out of intense complexities, simplicities emerge.” Selling has become a complicated business. But it doesn’t have to be. Simple is good.

    And that’s why great sales people follow the Single Sales Principle®. By focussing on matching compelling needs with credible solutions that offer perceived value you will succeed in selling. We guarantee it. Follow the 8 myths and you will become frustrated and disillusioned with our wonderful profession.

    Original article written by Mark Blackmore (MD of Lammore)

    For more information on the ‘Single Sales Principle’ sales training programme contact:

    Ben Thompson

    ben.thompson@lammore.com

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    Source by Ben Charles Thompson

    Views: 0

  • 5 Rules For Successful Affiliate Marketing

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    Online entrepreneurs like affiliate marketing due to the fact that you can make money selling other people’s products or services. You don’t need to create a product. Or a sales page. You don’t need to deal with online payment programs or organize product delivery. The product owner does all of that.

    Your job, as an affiliate marketer, is to send prospective customers to an offer. You then get paid a commission each time somebody buys through your affiliate link.

    Take a note of these 5 rules for successful affiliate marketing.

    1. Only Promote Products That You Believe In

    It’s so much easier telling people about products or services that you truly love and believe in. If you just market any old product or service to make a quick sale, your audience will start to see through you. Any product you choose to promote as an affiliate marketer should offer a solution to a problem that your audience has. When you believe and trust in a product, your enthusiasm will show through and you’ll be able to explain the benefits so much better.

    2. Build Your Own Website

    You don’t actually need a website of your own to start affiliate marketing. You can direct your prospects directly to a product sales page. But, when you have your own website it helps to establish you as an authority in your niche. A person who is a recognized authority doesn’t necessarily have to be a product creator. Your website can offer product reviews, information about your niche and helpful strategies and advice for your target audience.

    3. Develop A List Of Prospects

    Leading on from the point above, your website can be used to build a list of prospects. When you have a prospect’s email address, it gives you the opportunity to send them emails about other related products or services at some future date. Your website can have an email capture form on the homepage. Remember to offer something of value, like a report or eBook, in return their email address.

    4. Learn How To Drive Traffic To Your Website

    You want to push and pull as much traffic to your website as possible. If you don’t have traffic, you won’t have any customers. You can buy website traffic in the form of advertisements or you can generate free traffic by way of your website content being picked up by the search engines. The best strategy for successful affiliate marketing is to use a mixture of both free and paid traffic methods.

    5. Provide Value

    Affiliate marketing is not all about selling. That’s the job of the sales page that your affiliate links lead your audience to. Think of it as ‘telling’ rather than ‘selling’. As people become to trust you and the information you provide they will be more inclined to buy the products that you recommend.

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    Source by Jon Allo

    Views: 0

  • The Making of a Multi-Million Dollar Insurance Salesperson

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    Every sales person or sales agent fantasizes about becoming a millionaire. This is how one individual became a Multi Million Dollar Insurance Salesperson.

    Over half the insurance agents recruited earn less than $50,000 before making a quick exist. So how do you make a million dollars, an then more? Especially when your career involves selling insurance? For me it was not by working 70 hours a week. No “get rich quick” insurance trade magazine article or ad inspired me. I don’t ever recall working with millionaire clients. In fact, in my case it would take a ton of policies to equal a million dollars premium collected, let alone commission earned. I never even received one of the over 90 insurance designations currently available.

    My case involved putting together a formula, that you could easily (with effort) mix to achieve similar or superior results. For me the ingredients were composed of four components.

    WILLPOWER I need to convince myself that I could achieve the insurance production goals I was setting. To begin, I purchased a collection of books on positive thinking. In them they emphasize phrases like “I Can” and “I Will”. I repeated these key word phrases over and over in my conscious mind, and saw some definite steady improvement in my sales achievements. Good but not good enough.

    Suddenly I was introduced to self-hypnosis and my insurance career instantly changed. This was not some occult form of hocus-pocus but sheer enrichment that builds and builds. It start with a client from England who was a professional hypnotist. I was intrigued, and he agreed to teach me how the subconscious mind automatically overrides the conscious mind. He then graciously taught how to easily hypnotize myself anytime I wanting. I programmed myself for success, and success followed.

    SALES SKILLS The so called selling skills insurance companies showed me, never really improved. I quickly saw that repetition of a bad habit is dangerous to your career. Now that my income was rising, I added another piece of dynamite to reaching sales goals faster. If I could double my closing ratio, it was simple to see my income doubling.

    I invested in the Dale Carnegie course for sales people. During this course I learned the steps that must be covered properly if you are going to expect a sale. What I did not expect was the announcement that passing the course required covering all the points in a two minute or less presentation. This is when I re-emerged a trait, I was not using enough.

    DETERMINATION I set myself a goal that surpassed just passing the course. Although there were around 25 people taking the course, I was determined. Not only was I going to pass, but my presentation would be voted the best of my fellow 2 dozen professional sales people. Needless to say, it took willpower, sales skill, and determination galore. Winning, gave me a feeling of floating sky high. After this I felt I could sell snow to an Eskimo.

    NO FEAR I have to admit, when I started selling insurance I was full of fears. It took the first 3 ingredients and one more step to prove to myself that I now had no fear. I had to do what few before me financially succeeding in trying. That was to make sales, by breaking the established rules, and doing what “experts” considered would only be done by fools. I would exchange my briefcase for a folder and yellow pad. My suit and tie would be reserved for funerals, and my dress code would be neat, yet informal. Now I was prepped for my no fear test.

    Without setting a single appointment, I opted to just knock on a prospects door, and do a simple presentation. I also programmed myself to act casual, using a “well, maybe you can’t afford it” approach if I had a closing objection. I knew most prospects have their conscious minds ready to be told they can certainly afford it. Using the opposite effect would alter their conscious thinking process.

    Starting on a Monday morning and working no evenings I wanted to test my abilities to the max. I started out well self-hypnotized and with about 50 prospect cards, some of them “leads”. Remember now, we are talking over 30 years ago. Without appointments I saw 25 prospects and made 30 straight sales of all sizes. Not a single strikeout. With over $20,000 premium and much of it in annual cash payments, I decided to stop with $12,000 in commissions. I had accomplished and achieved my goals in just four days. Yes, with a rounded effective formula you can put on the brakes.

    MY FIRST MILLION was then made very easily. For me, I proved I could become a millionaire, by breaking all the rules. My average policy size was not gigantic but my closing ratio was incredible. I did not wear a suit or tie or carry a briefcase. My cars were snazzy new Camaros and Mustangs, and I quit wasting time struggling to make appointments.

    There is one danger in programming yourself to achieve a certain goal. Since you are bound to achieve it, before applying self-hypnosis, ask yourself if it is good for your mind and body to do whatever it takes.

    To become a multi million dollar insurance salesman, do the opposite of most salespeople are doing. Develop your own prospecting methods, presentation sills, and closing tricks. It becomes much easier making an insurance sale when in your mind you have already done it, and have the acquired sales skills to back it up.

    I did it my way. You can too.

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    Source by Donald Yerke

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  • Hustler Vs Entrepreneur – Which One Are You?

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    To hustle or not to hustle?

    Currently the use of the word “hustler” is thrown about as a positive way to describe oneself as having an entrepreneurial streak, or starting a new business.

    From the 1800s, hustler meant “thief”, and in particular, someone who was aggressive with their victims. Nowadays, the dictionary still holds this definition true, describing a hustler in a negative light: a thief or criminal; a gold-digger or prostitute; an overly pushy salesman (OED, 2015). In modern music (mostly ghetto rap), “to hustle” refers to a way of making money and doing it against all odds. Maybe the latter is where startups are drawing their inspiration from?

    Hustlers work for immediate gratification to obtain cash-flow, without a long-term vision. It’s about a foot in the door, a constant drive to keep making the money – it’s all about making the next sale.


    As an entrepreneur myself, I would NEVER like to be referred to as a “hustler”.

    Why hustle when you can “undertake enterprise”?

    Being an entrepreneur may involve overcoming odds and making money, but it’s definitely NOT hustling. Startup entrepreneurs find ways of making money, but do so ethically and in terms of a defined growth strategy. Entrepreneurs build a business, own the business, delegate, strategize, and think ahead. They link things – they are connectors: businesses, ideas and people. Entrepreneurs create systems, contingency plans, they develop others, and (probably most noteworthy) entrepreneurs consider exit planning.

    The actual meaning of entrepreneur?

    It stems from Old French, “to undertake enterprise”. What’s enterprise? Well, that’s work. The characteristics of an entrepreneur were added in the 15th century: a person with “adventurous disposition, readiness to undertake challenges, and a spirit of daring” (Harper, 2015). In recent definitions, “One who undertakes an enterprise; one who owns and manages a business; a person who takes the risk of profit or loss” (OED, 2015).


    Which side of the coin are you on?

    Hustler vs Entrepreneur…

    Semantics matters

    Words change in meaning across time – that’s a common thing. But shifting from a negative use to a positive usage (pejoration to amelioration) is very rare. Between entrepreneur and hustler, we need to reflect. From a linguistics perspective, something to watch here. From a new business perspective, you should decide which side of the coin you’re on.

    I guess the choice lies in this –

    Are you undertaking an ethical enterprise as owner and manager, with adventurous disposition, readiness to undertake challenges, spirit of daring taking risks of profit and loss?

    Yes?

    Then you’re an entrepreneur NOT a hustler.

    ~A.

    —

    Direct references:

    -Harper, D. (2015). Etymology Dictionary Via http://www.etymonline.com/

    -OED – Oxford English Dictionary (2015). Via http://www.oed.com/

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    Source by Autumn O’Connor

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