Global Digital Store – Ebooks and Softwares

Tag: Sale

  • Video Marketing Mistakes That Every Marketer Should Avoid

    Video Marketing Mistakes That Every Marketer Should Avoid

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    In today’s digital era, a marketer should not underestimate the power of video, as it solidifies your presence over the internet or intranet. It’s no real surprise that it has now become the need of the time, without which your digital marketing strategy is incomplete. To hit the head like a pro, you need to get out of your comfort zone and jump on the bandwagon that gives you the results. Customers or visitors find videos more interesting and easier to communicate than the content itself. It clarifies and conveys the thoughts better than the written text. While indulging in the strategy, here are some mistakes that you need to avoid, have a look to know them.

    • Creating Never-Ending Videos: Just because videos have now become an integral part of digital marketing strategy, doesn’t mean you make it lengthy or never-ending. If you did so, it’ll only ruin your impression and break your images in front of the clients. Thus, you should keep in mind the duration of the video and try to make it as short, simple and knowledgeable, as possible.
    • Try Not To Push Sale: While creating a video for your company, you need to keep in mind the point that it is to attract people and advertise your products or services to them in a smarter way. If you are not doing so, it’ll break your impression and deliver the wrong results. Make sure the video you create convenience them to try out your products and services, rather than trying to foist it on them forcefully.
    • No Title And Description: Video makes it easier for a viewer to understand your offerings, similarly, title and descriptions help the Google to index it for better ranking. Thus, you should create SEO-friendly title and description that justify your video and make it easier for search engines to index it.
    • No Call-To-Action: Be it content or video content, a call-to-action phrase is very much important to attract the audience and, to increase the chances of conversion. If you are not adding it to your videos, so, it’ll zero your efforts of generating the leads.

    These are a few video marketing mistakes that being a marketer, you must avoid. To add a professional touch to your videos, you shouldn’t hesitate to take the assistance of the experts. Do remember, video marketing has the power to make or break your company’s impression and, you should use this tool ideally to make it work for your goals.

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    Source by Gunjan Singh

    Views: 1

  • The Real Reason Why Small Businesses Can’t Get Approved for a Loan

    The Real Reason Why Small Businesses Can’t Get Approved for a Loan

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    Oh no, not again. Yes, that’s right, I’m not going to go there… at least not for today. There’s no shortage of excuses and reasons why small businesses can’t get approved for business loans. It never fails to amaze me the coverage this topic gets especially when the national economy goes into recession or when major political races are at stake. Yes, I agree that small business growth and success is the economic back bone of the US and also, that more than 60% of the US workforce are employed by small businesses. But where I get off the group think is when it comes to the lack of financing for a small business with a business loan. In this article, let’s explore the REAL REASON that small business don’t qualify for loans and the truth may even surprise you.

    It’s Deeper Than Statistics

    I love numbers and even better, I love reading financial statements and the notes. The love for numbers did not become a passion for me in the world of small business lending until I came to understand that the financial statements tell the story of a business. Similar to the story behind the financial statements, there’s a story behind the statistics stating that small business owners can’t get approved for loans especially if they’re of a certain ethnic group, gender, and / or industry. I’m not completely washing away the reality that there’s a shred of discrimination in our world… hey, we live in a broken society with broken people. However, a large part of this thinking (small business owners can’t get a loan because of skin color, gender, etc) is just simply untrue. I’ve been on both sides of the fence so to speak in the world of small business lending. I’ve worked for a big bank, and I’ve worked for a not for profit community development financial institution and it’s always the same. The number one reason why small business can’t (and don’t) get approved for loans is due to the considerably large operating risk that exists in these businesses.

    Operating Risk: It All Starts with You

    What does operating risk mean? Well, here’s a question to bring some clarity. What speaks more to sustainability: a business that’s been operating for at least one year or a business that’s still in the owner(s) mind? I’d go with the first option. Operating risk means that you have and continue to execute on your business plan(s) and that the business is cash flow positive (i.e. returning a sustainable profit margin to cover costs and make you money). Here’s the sad truth: not many small businesses get to this point. Most if any, within two years are still trying to figure things out. OK, granted, there are levels to this particularly when you observe the diversity of businesses. However, I’m speaking to the ones that endeavor to obtain a business loan.

    In closing, I offer a couple of ways to minimize your operating risk and increase your chances of getting approved for a loan. (1) Grow tough skin and learn to survive. The game of business is one of survival. Most days, things will not go your way and you just have to stay the course, be adaptable, and stay true to the business mission. (2) Never forget the 3 P’s – Production, Processes, and Personnel. Become efficient in the production of what you offer for sale, create and put in place processes to enhance production efficiency and ultimately the customer experience, and finally, hire, train, and invest in people who share your vision for the business.

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    Source by Pierre Pinkerton

    Views: 1

  • Breaking Down the Strip-Lining Sales Technique

    Breaking Down the Strip-Lining Sales Technique

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    In our most recent blogs, we’ve been reviewing Negative Reverse Selling and how it is very effective in creating great bonding and rapport with sales prospects. Negative Reverse Selling is a way of saying and doing the opposite of what the prospect expects from a salesperson, disarming them and creating trust with them. One of its more compelling techniques is called strip-lining, a method of using reverse questions to get the prospect talking, and you keep “throwing more line and let them swim”. However, you need to do this step right or it could backfire on you. When you do it correctly, prospects feel like they are in control of the conversation, and you have a better chance of making a sale. Practice this step frequently in low risk situations before using it on your biggest and best prospects.

    What should you practice? Getting the fit right means executing as follows:

    • Neutral prospects get very hard strip-lines, such as, “It sounds like you’re very happy and I should leave. Before I go, what do you like about who you’re doing business with now?”

    • Negative prospects get hard strip-lines, but not as hard as neutral prospects. For example, “Based on what you just said about your current vendor, it makes sense to me why you’re not interested in switching your business to another company. We get great feedback like that from our customers, too, but your vendor sounds really good at what they do. I don’t know if you can do any better than that. There doesn’t seem to be much opportunity for us to work together here, is there?”

    • Positive prospects get strip-lines that are just a light tug: “Thanks for reaching out to us. I have to say, your friend Bronwyn gets almost all the credit for having a great experience with us. She was very good about explaining the application problem, and that really helped her have a happy outcome with us. Since I don’t know your application, I’m not sure if I can help you at this point. Could you be nice enough to tell me about it?”

    In all three examples, you’ll find three components. Look at each of them, and you’ll see how strip-line responses are structured.

    1. The first component is a build-up (a compliment or validation of the prospect’s point of view). In the above, an example of that was, “It sounds like you’re very happy.”

    2. The second component is a takeaway (a conclusion that goes in the opposite direction to what the prospect expects). In the above, an example was, “… and I should leave.”

    3. The third component is a question (a continuation of the discussion). In the above, an example was, “Before I go, what do you like about who you’re doing business with now?”

    Looking at the example above for positive prospects, notice the buildup portion of the response validates how well things went “with Bronwyn” and gives most of the credit to her: “Thanks for reaching out to us. I have to say, your friend Bronwyn gets almost all the credit for having a great experience with us. She was very good about explaining the application problem, and that really helped her have a happy outcome with us.”

    The takeaway portion includes words to the effect that you’re not yet convinced you can help the prospect. “Since I don’t know your application, I’m not sure if I can help you as well at this point.”

    The third part, the question, is pretty obvious; you ask a question to start to understand the application, the problem, and ultimately the prospect’s pain: “Could you be nice enough to tell me about it?”

    When you strip-line a prospect using all three components of the technique, you are likeliest to uncover the most meaningful information. You now know what a good fit looks like. What does a bad fit look like? Let’s say a prospect calls your office and says, “I’ve heard really good things about your company. A friend of mine, Bronwyn, told me all about you, and I’m very interested in doing business with you.” Obviously, that’s a positive prospect. It wouldn’t be appropriate for you to do a hard strip-line since the prospect is almost ready to buy. Saying to the prospect, “You must have used some other vendors in our space. Why wouldn’t you want to use them now?” will not only confuse the prospect, but would probably ruin the sale. So that’s a bad fit. Instead, you’d want to use the approach I shared with you above, the one that begins “Thanks for reaching out.”

    Sometimes the prospect says something that more or less does the buildup for you. In that case, you don’t need to do it, but you still need to do the takeaway and pose the question. For example if the prospect says, “I heard really good things about your company,” you could strip-line by saying, “That’s nice to hear, but we’re not for everyone. Would you like to tell me why you thought it might have been a good idea to call, and hopefully we find out that we’re a good fit”?

    In summary: Strip-line very hard with neutral pros-pects, even sounding like you are getting ready to leave the sales call or implying that you think the sales call is over; strip- line hard with negative prospects; strip-line lightly with positive prospects.

    Strip-lining is a great way to uncover pain because it’s extremely disarming and helps build trust. When you do it right, it doesn’t sound like you’re selling. Prospects feel like you truly embrace and care about their goals and pain. (As, of course, you do!) If you don’t uncover pain with strip-lining, then perhaps that particular prospect doesn’t have enough pain to do business with you. Strip-lining combined with other pain-finding Sandler approaches will put you in a different league from all those other salespeople who traditionally start with the hard sell, list off features and benefits, and offer prospects free quotes.

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    Source by Greg Nanigian

    Views: 0

  • Advanced Affiliate Marketing Techniques

    Advanced Affiliate Marketing Techniques

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    When choosing affiliate products to promote with your Internet marketing business, you want to pick products that cost more so that you make a higher commission per sale.

    But you also want to have a whole range of products at different price points so you can keep people buying no matter how much or how little money they have.

    For example, let's say you pick self-help as your niche. You should have a bunch of products that cost less than $ 10 – such as eBooks or video courses – because a lot of people seeking to improve themselves don't have a lot of money but still want to buy something that will make them better people.

    The 'Profit Ladder'

    Then you should have more expensive products in the $ 10 to $ 100 range so that you can offer them to people with more money to spend and also push your customers up the profit ladder. That means getting people to buy increasingly expensive products.

    Then you should have some products that are really expensive, such as those that cost $ 1,000 or more. This is to appeal to people who have a lot of money to spend but also to have a big money offer that people can aspire to. A lot of times these types of products are things like personal coaching, or seminars people can attend to become masters at whatever it is they want.

    Big money products not only satisfy people's desire to get the best there is, but also provide you with the biggest commissions so you can make the most money even if you only make a few sales.

    Niche Statistics

    Popularity of Niches

    Before you start promoting affiliate products, you want to make sure the products or the niches you choose to work in are popular. You don't want to waste your time working in niches that there aren't a lot of customers. Instead, maximize your potential revenues by only working in the best niches that have scads of customers.

    So how do you find out what niches are popular? Like anything else these days, you simply use the internet. There are plenty of places you can go to measure the popularity of a particular niche. The first place I always recommend is Google Hot Trends which lists the top 100 searches on Google during the previous 25 minutes.

    Researching Niche Statistics Online

    Google is the largest search engine and is used by more people than any other, so it is a reliable source to tell you what is hot at the present moment. Another site is Yahoo Buzz, which shows also shows the top searches but on Yahoo, which uses the Bing search engine. But Yahoo Buzz also gives a little more information than Google.

    Two other similar sites are Trend Hunter and Trend Watching. These are more geared toward consumer goods, such as electronics, appliances and other hard goods rather than digital products, which are what you probably will be promoting.

    Sources for Niche Data

    ClickBank has a lot of information about the products it offers. A similar site that also has lot of data you can use to measure popularity is Commission Junction.

    With the affiliate products you promote on ClickBank and Commission Junction, you make a commission every time somebody clicks through and buys that product.

    'Cost Per Action'

    But another affiliate model is called "Cost Per Action". This is slightly different because you can get paid every time somebody clicks through to a page whether they buy anything or not. Obviously, the CPA amount you are paid is usually less than that of a sales commission, but a lot of CPA click-throughs can quickly add up and make you some real money.

    CPA networks for you go check out include Peerfly.com, ShareASale.com, GoOffers.net and CPALed.com.

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    Source by Sohan Miah

    Views: 0

  • Successful Entrepreneurship – Cracking the Code

    Successful Entrepreneurship – Cracking the Code

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    We've heard stories of penniless immigrants who came to Canada with nothing but a dream, but within a single generation accumulate a lot of wealth. How do they do it?

    This is a mystery to the typical person who graduates with a post-secondary education and goes on to work in the labor force as an employee (ie, most people!). This is because our educational system specifically trains its students to become employees rather than entrepreneurs.

    So when we hear about these rags to riches stories, we ask ourselves – "how did they do it?" As someone who grew up in an entrepreneurial household, here is my take on Cracking the Code to Successful Entrepreneurship:

    1. In most cases, one will never become truly financially independent working as an employee. Whether you are an entry-level bookkeeper or the CEO of a large organization, you can be unexpectedly fired at a whim by whoever you report to. You are therefore susceptible to financial catastrophe.

    2. Therefore, the only way to achieve financial independence is to build and maintain a successful business.

    3. There is a "magic formula" that will allow to evaluate a businesses' odds of success:

    [( Sale price of product – Variable cost of product) x Units sold] – Fixed Overhead Costs = Profit

    This formula will be very familiar to accountants – it's called the Contribution Margin Ratio.

    Let's demonstrate this formula using a Bubble Tea business. Wonder why there are so many Bubble Tea shops in Toronto? Because they make a heck of a lot of money with little risk:

    Price per bubble tea drink – $ 4.00

    Cost to make per drink (water, powder, sugar) – $ 0.50

    Drink sales per month assuming 100 sold per day – 3,000

    Monthly rent for shop – $ 3,000

    · Assume no labor costs – in the early years, the owners will work the shop themselves

    · [($ 4.00 – $ 0.50) x 3,000] = $ 10,500 in sales

    · Profit after paying rent: $ 10,500 – $ 3,000 = $ 7,500

    Once you apply this formula to the multinational soft drink companies to analyze their beverage businesses, you can begin to understand why soft-drinks companies have grown from humble beginnings to global companies they are today.

    You can also use this formula to evaluate almost any small business you might be thinking of getting into: restaurant, nail salon, hair salon. You should quickly realize that it's best to choose businesses with a high profit margin (ie, high selling price for produce / service and low cost of supplying the product / service) and high customer traffic (ie, units sold, people serviced).

    Seeing the Future – Cash Flow Projection

    You want to know if you'll be making a profit before going any further. If you skip this step, your chances of failing increase significantly.

    Investigate your costs to start up and run your business. The most common are:

    · Rent – how much will it cost to rent at the location where you want to set up?

    · Wages and payroll tax – will you need employees or can your run the business yourself? How much do you need to pay yourself to meet your personal living costs?

    · Advertising costs – what types of advertising will you use – TV, radio, internet – and what is their cost versus their potential return on investment?

    · Cost of inventory or raw materials – will these be imported? If yes, you'll need to factor in the impact of exchange rates on your profitability.

    · Purchase of equipment – general office equipment like a phone system, computers and IT network, and furniture, as well as specialized equipment for your specific line of business like restaurant equipment (if you're opening up a restaurant).

    · Business liability insurance – to protect yourself from liability if someone is inadvertently harmed by your product or service, or if someone is injured on your premises.

    · Pricing – how much will you be able to sell your product or service so that's it's competitive with others in your line of business

    Once you've figured out your monthly costs (ie, your overhead) and pricing, you're now in the position to determine how many unit sales you need to make to breakeven – remember the Contribution Margin Ratio that we looked at. Use a spreadsheet to build a cash-flow projection model.

    Protecting Yourself – Creditor Proofing

    If things don't work out for your business you could be financially ruined. Therefore, consider the following techniques to protect your personal assets from your business creditors.

    1. Incorporate the business. This will provide you with a level of creditor protection – most of a corporation's obligations are limited to its assets so this structure can provide protection for personal assets. This structure also has income tax benefits, which will not be discussed here.

    2. Always pay statutory debt on time, specifically:

    · Payroll source deductions;

    · Federal and provincial sales tax collected; and

    · Employee wages and vacation payable.

    Corporate directors can be personally responsible for these debts, notwithstanding that the business is incorporated. In many incorporated small businesses, the shareholder (ie, the business owner) and director are the same person.

    3. If you can, avoid giving personal guarantees of your corporation's business obligations (eg, landlord, suppliers) unless it is absolutely necessary.

    You will need a financial expert on your team to deal with the issues raised in this article. Therefore, I would strongly advise that you contact a CPA who can help you further.

    For all you aspiring entrepreneurs out there, I hope that I've helped take out some of the "mystery" behind successful entrepreneurship. Use this tool wisely and never stop dreaming!

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    Source by Victor Fong

    Views: 0

  • How Transparent Do You Need To Be When Promoting Affiliate Products?

    How Transparent Do You Need To Be When Promoting Affiliate Products?

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    If you promote affiliate products, this means that you promote someone else’s products and they give you a commission for each sale. There are many rules and regulations you must follow in order to practice affiliate marketing properly. The truth is, the more transparent you are, the better.

    One thing to remember is that being transparent in business is beneficial to everyone. Letting people know that your link to that helpful product is an affiliate product promotes trust. Giving the link without telling may not seem like a problem, but some people do get upset about that and feel as if they were lied to.By law you are required to:

    Provide Contact Information

    You cannot hide behind your computer and not be who you really are in today’s online world, and you shouldn’t want to. You’re there to serve your audience and customers and they need to get in contact with you. Provide easy to find contact information in as many ways as you can afford.

    Provide On-Page Disclosure

    Every visitor that comes to your page should have the opportunity to read that you earn money via affiliate links and product promotion. That means that on any page you sell a product, you should include the disclosure. You can find a plugin to help with this, or use shortcode if you use WordPress.

    A Policy Page

    Create a whole page devoted to explaining all your policies so that any website visitors can look at that page to find out the nature of your business. You should address all partnerships, how things are fulfilled, communication, and so forth. For example, your customers should know that if they buy something from a link, they should seek customer service for that product with the place they purchased from – but that you still want to know if they have more problems.

    Other Useful Data

    The fact is, any data you can provide makes you more transparent. It also makes your audience’s experience feel safer and makes them more comfortable. For example, include testimonials, recommendations, short reports and so forth about the products you are recommending. Anything you think will help build trust and make you more transparent to your audience you should do.

    But, even if it was not a matter of law, transparency really builds that know, like, and trust factor that everyone wants so badly. When you tell people that you are making money promoting something, it does not take away from the fact that you’re selling something that solves their problem.

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    Source by Jon Allo

    Views: 0

  • Smart Trading Options for Conservative Investors in 2018

    Smart Trading Options for Conservative Investors in 2018

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    When it comes to the stock trade for the conservative investor, there is no doubt we're talking about stock options. But, what exactly is a conservative approach to trading? And what techniques can the savvy investor utilize in 2018 to manage risk and ensure growth? We've outlined a few options that might be right up your alley:

    1. Covered Call Options

    The covered call is really the most conservative of options and some say it's even more conservative than purchasing the original stock. Frequently used within IRA accounts, the covered call can be approached by a conservative investor from two perspectives:

    • Generate Consistent Income: You can employ this strategy without selling shares of a business while still generating monthly or weekly income. This strategy is usually used to capitalize in the event that your stock price is projected to decrease or not show improvement within in the short-term.
    • Sell ​​Stocks at Premiums Selling stocks above the current price may be useful when you can stipulate the price on a stock with which you'd not be uncomfortable selling. This tactic is useful in getting a stock that you are not in a hurry to offer and the sale of the Call may eventually take the stock but at the cost that you establish when the option was sold by you.
    1. Use Puts as Insurance

    This is a strategy that can be used by you if you anticipate a reversal in a short-term stock price hike. Because you're interested in reaping the long-term benefits, you are interested in taking the short-term profits, therefore purchasing a Put will ensure that if the stock goes down in value, the value of the Put will go up. Furthermore, you can sell the Put at a greater cost than you paid for it and reap a gain while the price of the stock is declining.

    1. Secure Puts with Cash

    Another method of securing your interest in a long-term investment is to hold adequate capital in cash on a stock that may see a fall in price. Of course, you must understand the business you're investing in and set a pre-determined price for your stock Put, but this is a simple method to ensure your long-term investment is protected because when the stock does fall, you can close in on the stock Put price.

    As with any investment opportunity, the strategies for stock options are endless. Although the stock market is normally associated with short-term investments, conservative investors are starting to identify options for long-term investments within the stock exchange system that not only generate income, but add value to your portfolio with minimally involved risk.

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    Source by Chris Bouchard

    Views: 0

  • Direct Sales Team Vs Distributor – Which is Better For an International Market?

    Direct Sales Team Vs Distributor – Which is Better For an International Market?

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    If you’re looking to expand your sales to new markets, then there’s one big question you must ask: do I build a direct sales presence or use a distributor? Each method has its benefits and drawbacks, but we’re going to make a strong case to use one method over the other in almost every instance.

    What’s the difference between direct sales and distributors?

    A direct sales presence means that your company establishes, manages, and pays a sales team of one or more people in the target market.

    An outside agent is any entity that will sell your product in exchange for a service fee. One example is a sales rep, who sells your product in exchange for a percent of the sale. A distributor is similar to a rep, except they would buy product from your company and sell it directly to the end customer.

    Is Direct Sales Better?

    For most businesses expanding into new markets, especially international markets, hiring a distributor is a better decision-at least until there is enough return from the market to justify building a direct sales presence.

    Sure, there is one major advantage to having a direct sales presence-control. Control over the day to day activities of your sales personnel is appealing to most business owners. But this control comes at a heavy price. To start, you’ll need to spend the time to hire someone in that market, then train them, then equip them with sales material and management, if not office space and equipment. These costs are prohibitive for most small businesses looking to expand internationally.

    And there are even more costs that we haven’t mentioned yet. Each market has it’s own unique laws, cultures and customs that are essential to master if your company wants to establish a successful sales presence. Japan is a classic example of a marketplace with unique legal structures and business customs that, if not followed, guarantee the failure of any sales efforts. It’s hard to pin down an exact monetary value to this learning, but ask yourself this: Can you afford to establish, manage, and pay a sales force in a foreign country for at least a year while they learn the ropes and generate no revenue?

    What about a Distributor? Is a Distributor better for new markets?

    Distributors are a cost effective means to enter a new marketplace successfully. Here are just a few of the reasons:

    • No Overhead:
      Unlike running your own sales team, a distributor will take care of the hiring, managing, payment, and optimization of its channel. You’re just borrowing their distribution, while they handle the maintenance.
    • Established Channel with Local Knowledge:
      A good distributor will already know all the laws and customs of the market you’re entering. You don’t need to reinvent the wheel-you can use someone who already has valuable local knowledge.
    • Understand Pricing and Purchasing Power of Market:
      Along with knowledge of the laws and customs comes knowledge about the most successful ways to price and market your product locally.
    • Cost Effective:
      Since you won’t be paying for the above items, distributor relationships are much more within reach of a small business trying to enter a new market.

    Using a distributor has some downsides as well, but they can be minimized by building a good relationship with a distributor.

    • Not your own people:
      You won’t be able to directly manage every step of the process. While it may make you nervous to lose some control over the sales process, you can manage the risk by building a transparent relationship with your distributor with constant updates and feedback from both ends.
    • Distributor has many products to represent:
      You may not be the distributor’s top priority at any given time, and you want to be sure your product is not getting shuffled to the back of the line. Once again, a well-established relationship with constant contact will ensure that your product is getting the attention it deserves.
    • Not a “turn key” solution:
      You can’t just give the distributor your products and expect success. You’ll have to manage the relationship. This takes time, but it’s still less costly than trying to install a direct sales team from scratch.

    So what do I do next?

    If you aren’t convinced that a distributor would be better for your organization than establishing a direct sales team, seek help from a consultant who has experience establishing a presence in new markets. A consultant can use his or her experience to analyze your opportunity and recommend the best course of action.

    Before you choose a distributor, you need to know….

    Choosing the wrong distributor will set you up for failure. The wrong distributor simply won’t generate sales, and you’ll have wasted at least a year finding and setting up an unprofitable relationship.

    There are certain things to look for in a distributor, and they are different for every market. The best thing to do is to find a professional, one with experience in distributor relationships, and hire that professional to help you search for and identify the right distributor.

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    Source by J. P. Williams

    Views: 0

  • How to Think Like a Marketer

    How to Think Like a Marketer

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    Many people say they hate marketing. That’s usually because they think marketing is all about advertising and sales.

    Marketing is a process, not an event. It involves research, promotion, and distribution along with advertising and sales.

    Maybe the most important and most overlooked aspect of marketing is having the right marketing attitude or marketing mindset. Think like a marketer.

    When you have a marketing mindset, you ask how you can build brand awareness to help your target audience become familiar with your products and services, and you as well. Developing that know, like, and trust factor with your audience is key.

    As you develop a marketing mindset, ideas of how to meet marketing goals on a daily basis will come easily, but here are a few ways to get started:

    • Know Your Product & Service Inside Out: This may sound obvious but think about how many times we, as customers, have walked away from buying something because the person helping us couldn’t answer a few basic questions about their product or service.
    • Find Ways to Leverage Mistakes of Competitors: It’s easy to see what the competition is doing well but just as much (and sometimes even more) can be learned by observing what your competition is doing not so well. The Internet is saturated with career service companies, but what makes your career service better than your competitors? Do your homework. Where are they weak? What client needs are not being met and what can you do to step in and meet those needs?
    • Point Clients In Your Direction: Solve client problems. Point them to one of your services or products and emphasize the benefits, value, and results they can gain from it-being a solution to their problem.
    • The “Bottom Line” Isn’t Just About Money Coming In: Looking for ways to save is just as important as finding new revenue streams. Instead of just recording where the money is going, watch for places to save. When looking at those numbers is there a way that sales can be made more efficiently?
    • Every Client Interaction Is a Networking Opportunity: The word “networking” makes some people uncomfortable. But it doesn’t have to be about schmoozing or closing a sale. It’s simply having a conversation in an effort to build new relationships or strengthen current ones.

    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”-Peter F. Drucker

    In business, everything ties into marketing in one way or form-what you wear, how you communicate (verbally and non-verbally), and what you do to attract, retain, and maintain client relationships. All of it affects or contributes to the profitability and success of your business.

    Thinking like a marketer is a way of ensuring your company’s longevity.

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    Source by Maria Hebda

    Views: 0