Tag: relationship

  • 9 Questions To Ask Before Marriage To Reduce The Risk Of Divorce

    9 Questions To Ask Before Marriage To Reduce The Risk Of Divorce

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    Love with your heart, but think with your mind and keep your eyes open love was never meant to be blind and foolish. Let's get into the most important 9 questions you need to ask before you walk down the aisle.

    1. What does marriage mean to you and your fiancé? This question helps you understand the basic concept you and your fiancé have of marriage. Being a wife or husband is like being partners of a start-up company. If both partners have very different views of what this means the marriage will never be managed effectively.

    2. What does the marriage look like to you and your fiancé? You are deep in love and have a picture in mind of what the marriage will look like 5, 10 and 25 plus years down the road. Your fiancé also has expectation of what the marriage will look like and how it will function. These expectations may be quite different so get them clear early on.

    3. Why did you fall in love? This needs to be clear as well especially when the storms and challenges come. You need to always have this beautiful story to reflect on and help refocus your feelings.

    4. What is your purpose in the marriage? Getting married is more about what you bring to the relationship than what you can get from it. There is a very specific set of reasons that make you the best person for your spouse. You need to know how being you and fulfilling your potential will add tremendous value to your spouse.

    5. What is the purpose of your spouse as a partner? No matter how well together you believe you are, your spouse also has value to add that will make you a better person.

    6. Who are you as a unique person? People get lost in relationships because they lose sight of who they are. You need to take time to figure out who you are before trying to become one with someone else.

    7. Who is your fiancé as a different unique person? Apart from appreciating who you are as a unique person you need to appreciate the uniqueness of your fiancé as well.

    8. What problems have you already noticed? Love is not blind; love sees the best and minimises the worst. Love lets you know that the issues did not stop you from falling in love. You still need to acknowledge the issues and bring them to the light.

    9. What are the expectations you have for your life? Frustration comes when expectations are not met. In marriage you are likely to blame your spouse when these are not met. Your life expectations need to be measured against what you and your fiancé agree on for the marriage.

    Taking time to answer these 9 simple questions can save you from the pitfalls that have wrecked many couples. Reduce the risk of divorce by spending more time on questions like these and less on questions about the color of bridesmaid dresses, menus and flowers.

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    Source by Kerwyn Joseph

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  • Love Is Not

    Love Is Not

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    Valentine’s week is focused on multiple ways of showing others that one cares for or is in love with them. Hearts, flowers, candy and trinkets are given as symbols of devotion but not all are done with the right motives or with healthy commitment.

    We all think that we know what love is but then act in ways that do not match our words. Here are some of things to consider:

    Love is not:

    1. Giving someone everything that they want because by doing so you believe they will change for good. Frequently clients have told me that they felt giving money to wayward teens would encourage them to come home. Not! People usually do what they want and cannot be bribed or coerced into doing what others want.
    2. Ignoring issues and crossing fingers that they will resolve themselves. Not talking means not dealing with things and past behaviors are usually a predictor of future behaviours. Wishing and hoping isn’t the same as resolving.
    3. Accepting abusive behaviors. We teach people how to treat us. If you have been abused and you accept a hurried insincere apology you will likely become caught in a cycle of abuse followed by apology followed by abuse.
    4. Time served. Just because you have been in relationship with someone for a period of time doesn’t mean that you are healthy, safe or secure.
    5. Keeping secrets. The underlying foundation of trouble is built with dishonesty and hidden actions. If you need to keep something secret that means that deep down you already know that you are up to “no good”.
    6. Blaming others rather than facing your own failings. Most people do not want to look in a mirror that shows their own flaws. Instead they point the finger and distract the conversation by focusing on another person.
    7. Demanding information about private matters. When adult children want to know details about the will of their aging parents, they can present as entitled and inappropriate. An attitude of “what’s mine is mine and what’s yours is mine too” can destroy relationships!
    8. Vengeance for past hurts or failures. Hurting others is not a good response for those who have been hurt. Focus on healing instead of on trying to get even.
    9. Enabling. There is a show on television that shows individuals who weigh over 600 pounds. Those who purchase the food for the one who becomes immobile or bed-ridden end up having to care for the obese person. When you enable someone, both of you pay a price for this.
    10. Playing games with emotions. Sweet talk, false promises and cheating can be very hurtful. Stop it!

    When it comes to being a Valentine it is important not just to think about the other person. Instead examine when and how you show your love. Are your words and actions healthy or are you in an acting role that considers only your own selfish needs and wants?

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    Source by Linda Hancock

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  • 6 Key Elements of Customer Relationship Marketing

    6 Key Elements of Customer Relationship Marketing

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    Customer Relationship Marketing (CRM) is a highly topical and relevant way of thinking about marketing. It is relevant because of the internet, and the impact it has had on the way marketing is carried out by businesses.

    In this article, I’d like to look at six of the key conceptual elements which under-pin the CRM approach.

    Element 1: Customer Differentiation

    As its’ name implies, CRM is a customer centric approach to business. With this approach, a company is aiming to differentiate its’ product or service offering by customer profile. Instead of a more conventional approach, where a company differentiates primarily by its’ products or services.

    Element 2: Long Term Emphasis

    The aim here is to build a relationship with a customer over a period of time. This approach dove-tails very well with many Inbound Marketing strategies which are used on the internet.

    This ongoing relationship has both cost and revenue benefits. On the cost side, it is almost always less expensive to market to an existing customer, than find a new one. The reason is simple; they already trust your organisation.

    Element 3: Continuing Transactions

    This is in some ways related to element two above. Rather than seeking one-off transactions with customers aim for multiple transactions. This may be in the form of cross-sales, add-on sales etc. Or it may be that you become a preferred supplier for a given niche product or service.

    Sometimes, this is an economic necessity, as the cost of getting a first transaction is so high, that only repeat sales make the process worthwhile.

    Element 4: Two-Way Communication

    A core element in the building up of meaningful customer relationships is their ability to stay in touch with a company. With the advent of social media, email and SMS, this is even easier. This technology allows the communication to become more of a two-way process. And it is the customers who are just as likely to initiate a communication as is the organisation.

    This is a great way to get real feedback of people’s wants and needs. And it ties in well with element one above; creating customer centric products and services.

    Element 5: Retention Focus

    With the CRM approach, a company is focused more on how to retain customers as opposed to simply how to acquire more customers. Aiming for a low customer churn rate is seen as highly desirable, and it is very often a cost effective way of doing business.

    This feature again ties in well with the shift in power between buyers and suppliers that the internet has created. Buyers are no longer dependent on supply companies to tell them what’s available. They can go to the internet and do their own research, and share stories with other people who have used a product or service.

    Element 6: Share of Values

    By aiming to share a value set with their customers, companies can build strong relationships. These strong relationships translate into a clear brand identity, which transcends the ability of organisations to simply buy loyalty with advertising or special offers.

    Summary

    In summary, CRM is a major shift in marketing practice, from mass marketing to individualized marketing. The focus has shifted from acquiring lots of new customers to retaining and building more business from a smaller base of loyal high-value customers.

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    Source by David R Durham

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  • Daddy Daughter Fun Ideas to Heal and Grow the Bond for Life

    Daddy Daughter Fun Ideas to Heal and Grow the Bond for Life

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    Why it just has to be a one day for daughters to gel up with their fathers when it can be done almost on daily basis. It doesn't take much of time for daughters to sit with their fathers and create a great bonding for life. It takes tad bits or steps from the part of fathers and their daughters to create a bonding or connection that is eternal and hard to break. Even when the fathers are busy catching up with their day to day life deeds, their daughters shouldn't be left ignored even for a minute because the relationship between the two is very important to maintain since the beginning. Down below are the few daddy daughter fun ideas or activities that can help the duo to nurture and heal their relationship for life without stressing upon the factor like time.

    Watching Any TV Show Together

    The duo can enrich their bond by indulging in a habit of watching some kind of TV show together. This gala time will help the duo to interact with each other and reveal their areas of interests and likings. This activity doesn't require much of time and energy. Fathers even after a tiring day at work can just make a little time at the end of the day to widen that smile on the face of their daughters.

    Long Strolls around Market or Park

    Apart from watching TV, the duo can go for the walk around the park and can utilize the remaining day's time to interact with each other whilst going around the market to buy some grocery or home improvement item maybe. The deal here is to just go for it and make it happen. This small act will help in improving the relationship between the two.

    Picnic at the Beach

    Daughters are never too old to go for a picnic at the beach. If the schedule doesn't give much of time to interact with the daughters, then it is the best idea to plan for some picnic on weekend. The weekend time will give ample of time and opportunity for the pair to walk in each other's shoes. This quality time will help the bond between the two to improve and strengthen or deepen for life.

    The above are the few minimalistic approaches and ideas that are huge enough to create a big impact on the lives of the father daughter pair. If the duo wants to go for more methods and ideas, then there are various father daughter event planners that provide weekend activities ideas to make the relationship between the duo to be stronger and healthy.

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    Source by Karanveer Rawat

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  • Try These Tips If You Want To Succeed In Affiliate Marketing

    Try These Tips If You Want To Succeed In Affiliate Marketing

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    Affiliate marketing can be a great way to establish a good income with little or no overhead at all. Just a whole lot of honest hard work, dedication and of course, good information. This article is designed to provide you with some excellent advice on the business of affiliate marketing and help you find your way in and around it to a nice, consistent profit!

    Trying to market popular products online will not produce good results in your affiliate status. You want to have a good quality product but it does not have to be uber popular. Choosing very popular products means you will be in fierce competition ahead. You may be unable to make a profit.

    When selecting an affiliate marketing program, check out their resources in terms of sale-boosting items for you. A good affiliate program will offer you banner images, content for text ads, and letter templates, in order to help you boost sales. A sale for you is a sale for them, and you want to work for a company that understands your value as an affiliate.

    Try looking into secret links. There are plenty of including affiliate links into your text without them being completely obvious. Be transparent about them if you use links and take advantage of their use. Make sure your readers understand the reason for the link so there are no surprises.

    If someone visits a site about sports, they expect to see sports-themed news, ads, and merchandise. Only a sports-related link would benefit your affiliate site. If the site has relevant links, people will be more likely to access them.

    It is better to affiliate partners that put out products if possible. You are more affiliate revenue by working with businesses that have a larger variety of products which are interesting to your consumers. Avoid one-trick pony and fads.

    Anything you write during a marketing campaign or for your business, in general, should be written in plain, easy-to-understand language. Do not open the thesaurus and look for rarely-used words that make you seem a bit too snobbish. This is your Internet business, not a Newspaper. Readers want it simple.

    It is advisable for affiliate partners to use text services in order to gain greater commissions.

    A great affiliate marketing tip is to provide your real name and a working email address to your visitors and customers. Providing your name and email address will make you look credible, and you want to look as credible as possible in order to gain the trust of your visitors.

    If your site has a sports-related theme, your viewers are there for sports. Only a sports-related link would benefit your affiliate sites that are related to the products you market. Your visitors will follow a link that is relevant to the information on your site.

    Remember to always provide great, timely, valuable content that really gives your readers helpful and useful information. When you do this, your readers will have more faith in you and will be much more likely to want to do business with you. A great deal of affiliate marketing depends upon building a good relationship with your clients and proving yourself trustworthy and knowledgeable.

    Consider using paid advertising to get a jump start on your affiliate marketing program. Ads that are targeted towards keywords related to your site.

    One good way to evaluate a potential affiliate marketing partner is to examine the material they give to potential customers, such as their sales letter. You can learn a lot about an affiliate by seeing how they treat their customers. Think of yourself as a customer and ask yourself if the affiliate is someone you would buy from.

    It is so important that your readers trust you and your content. Readers support authors who provide them with quality contact by purchasing through your links.

    You don’t want to spend much time working on a company’s affiliate program only to never get paid or to discover that they mistreat referrals. Check the company’s reputation by visiting the appropriate blogs and user forums. Test communications through email and telephone. Do they promptly answer emails? Are they rude? Are phone calls put on eternal hold? They way they treat you is how they will likely treat the customers you refer to them.

    Create a hard deadline for consumers to buy certain affiliate products. When visitors feel time pressure, they are more likely to jump on the deal. This approach is likely to render a good strategy that may help improve your sales.

    A great affiliate marketing tip is to disguise your affiliate link. Sometimes marketers will try to scam you by simply changing your link around so that they’ll receive your commission. You can avoid this by disguising your link. An easy way to disguise your link is by making it redirect to a domain or page.

    You need to be quite aware of who is visiting your target audience is in affiliate marketing. You need to work to meet the needs of your message to resonate with your readers. Try to figure out what makes them visit your website and then expand on that knowledge. What specific things are they interested in?

    Do not make the mistake of focusing on just one sales technique. You might have the best blog in the world, but you are still losing out on customers who need a little more push or don’t like reading a blog. Advertise on other sites. Send out emails with value-added sales techniques to take people from prospects to customers.

    You should reveal your affiliate position to your readers. Being honest like this helps readers feel that they are sure to appreciate that.

    There may seem to be a million and one things to remember about affiliate marketing, so many different things to think of and take care of to cultivate your online earnings from it. Hopefully, this article has enlightened you somewhat, to the complexity and confusion and you are now ready to embark on a career change to affiliate marketing that could very well, change your life!

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    Source by Cameron Nyack

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  • How Can a Relationship Coach Help Me?

    How Can a Relationship Coach Help Me?

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    A number of benefits are available from participating in guidance from a Relationship Coach. Professionals such as these can provide support, problem-solving skills, and enhanced coping strategies for issues such as depression, anxiety, relationship troubles, unresolved childhood issues, grief, stress management, body image issues and creative blocks. Many people also find that coaches can be a tremendous asset to managing personal growth, interpersonal relationships, family concerns, marriage issues, and the hassles of daily life. Coaches can provide a fresh perspective on a difficult problem or point you in the direction of a solution. The benefits you obtain from personal guidance depend on how well you use the process and put into practice what you learn.

    SOME OF THE BENEFITS AVAILABLE FROM RELATIONSHIP COACHING

    • Attaining a better understanding of yourself, your goals and values
    • Developing skills for improving your relationships
    • Finding resolution to the issues or concerns that led you to seek therapy
    • Learning new ways to cope with stress and anxiety
    • Managing anger, grief, depression, and other emotional pressures
    • Improving communications and listening skills
    • Changing old behavior patterns and developing new ones
    • Discovering new ways to solve problems in your family or marriage
    • Improving your self-esteem and boosting self-confidence

    DO I REALLY NEED COACHING? I CAN USUALLY HANDLE MY PROBLEMS.

    Everyone goes through challenging situations in life, and while you may have successfully navigated through other difficulties you’ve faced, there’s nothing wrong with seeking out extra support when you need it. In fact, coaching is for people who have enough self-awareness to realize they need a helping hand, and that is something to be admired. You are taking responsibility by accepting where you’re at in life and making a commitment to change the situation by seeking coaching. Coaching provides long-lasting benefits and support, giving you the tools you need to avoid triggers, re-direct damaging patterns, and overcome whatever challenges you face.

    WHY DO PEOPLE SEEK OUT COACHING AND HOW DO I KNOW IF IT IS RIGHT FOR ME?

    People have many different motivations for coming to others for coaching. Some may be going through a major life transition (unemployment, divorce, new job, etc.), or are not handling stressful circumstances well. Some people need assistance managing a range of other issues such as low self-esteem, depression, anxiety, addictions, relationship problems, spiritual conflicts and creative blocks. Coaching can help provide some much needed encouragement and help with skills to get them through these periods. Others may be at a point where they are ready to learn more about themselves or want to be more effective with their goals in life. In short, people seeking coaching are ready to meet the challenges in their lives and ready to make changes in their lives.

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    Source by Roxanna Teeling

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  • Police: Where is Mubarak Bala? By Leo Igwe

    Police: Where is Mubarak Bala? By Leo Igwe

    Leo Igwe
    Leo Igwe

    As it stands now, the fate of Mubarak Bala, Nigerian humanist who was arrested last week is unknown. Nobody is sure if Mr. Bala is alive or dead. If he is alive, no one knows the conditions of his detention. Mr. Bala was last seen on April 29, 2020, a day after police detectives from the Kano State Command arrested him in Kaduna. 

    As soon as the information reached me that Mr. Bala was in the police custody, I contacted the Commissioner of Police (CP) in Kaduna and the Police Public Relations Officer (PPRO). They confirmed the arrest of Mr. Bala but could not provide details. They made it clear that Bala’s case was not their case and that Bala would be transferred to Kano for investigation. They declined to disclose the reason for the arrest and if Bala’s case could be transferred to Abuja or any other neutral place. 

    Police: Where is Mubarak Bala? By Leo Igwe 1Leo Igwe


    After speaking with the police officers in Kaduna and it was obvious that Mr. Bala would be taken to Kano, I tried to interact with the chief police officers in Kano. I rang up the Assistant Inspector General (AIG), the CP, and the PPRO in Kano. The AIG said he did not know about the case and asked me to contact the CP, that the case must be with the state command. I called the CP and he confirmed that there was a petition against Mubarak Bala at the state command. That they had ordered his arrest in Kaduna. He said that they were waiting for him and asked me to go and get a lawyer. I could not reach the PPRO on that day. I called him several times but he did not pick his phone. The following day I called the CP several times, he did not pick the phone. I eventually got through to the PPRO after several attempts but he was more interested in knowing my relationship with Mubarak. He repeatedly asked me if I was among those encouraging him to make blasphemous posts on Facebook. I urged him to allow the lawyer to meet with Mubarak. The lawyer has gone to the state police command on three occasions without seeing Mr. Bala. The police officers that he met claimed that they had no knowledge of Mr. Bala’s case and where he was detained. 

    As it stands now, the whereabouts of Bala is unknown. No one has seen him since the police moved him to Kano. In fact, no one can confirm if Mr. Bala is dead or alive. The police have a responsibility to provide information about Bala’s current state. They need to disclose the conditions of his detention. The police cannot indefinitely keep Bala in custody. In fact, it is illegal for the police to detain a person without charge beyond 48 hours. So the police have a responsibility to produce Bala, give him access to a lawyer, charge him in a court, or unconditionally release him. 

    For now, the police need to provide answers to these very urgent questions: where is Mubarak Bala? Is he dead or alive?

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    http://saharareporters.com/2020/05/09/police-where-mubarak-bala-leo-igwe

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  • Choosing the Right Email Service Provider

    Just as email marketing can be complex, so is choosing a top tier ESP (Email Service Provider). Comparing ESPs to each other isn?t always an apples-to-apples comparison. They each have their specific areas of strengths and weaknesses. For example, some ESPs excel at integration with web analytics or CRM (Customer Relationship Management) systems, some are very strong in deliverability, and others have a more intuitive interface. The differences don?t just stop there: The same piece of content sent to the same list on different ESPs will give you different delivery results.

    This white paper will help you narrow down the services that are most important to you and what to look for when selecting an ESP. It also includes an ESP Scoring Sheet!

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=72

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  • Tools for Maximizing Customer Relationships

    Business is tough these days and the economy has caused companies of all sizes to rethink when and how to nurture their relationship with customers. While it may seem like an easy decision to cut back on investing in customer marketing, that may not be the wisest choice. As products and services continue to become commoditized, the only remaining differentiator becomes the vendor‐customer relationship. There?s no getting around that delighting customers and growing revenue will become more heavily based on how well you understand their evolving needs. This article explores three categories of tools used to engage customers and strengthen your relationship with them.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=77

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  • PRIVATE Sex Advice to Women By R. B. Armitage, M. D.

    PRIVATE Sex Advice to Women By R. B. Armitage, M. D.

    Sex Advice to Women

    In this book the writer thereof seeks to convey to women—particularly to young wives and women expecting to be married—certain important facts of knowledge, certain necessary information, which all such women should possess, but which few are given the opportunity to acquire.

    It would seem to require no argument to convince a rational individual that before a woman is capable of intelligent motherhood she should be made acquainted with the physiological processes which are involved in the sexual functions leading to the state of motherhood; but we are confronted by the fact that few young women are given such instruction.

    It is a strange thing that while even the ordinary school child is made acquainted with the physiological processes concerned with the processes of digestion, respiration, circulation, elimination, etc., and while such education is highly commended, yet at the same time not only are the young of both sexes reared as if there was no such thing as sexual functions in existence, but even full-grown adults are left to pick up their instruction on sexual subjects from chance sources—often polluted sources.

    Even those about to enter into the important offices of matrimony and parenthood are permitted to assume those duties and responsibilities without intelligent and scientific information or knowledge being given them. What would we think of expecting a woman to cook, without previous experience and without even the most elementary instruction on the subject? What would we think of expecting any person to undertake any important task or duty without experience or instruction regarding the same? And yet we seem content to allow young women to enter into the important relationship of marriage, and to undertake the important office of motherhood, often in absolute ignorance of the physiological processes involved, and the physical laws governing the same.

    All this absurd practice and custom results simply from the antiquated notion that it is “not nice” to speak or think of the subject of the sex functions. The subject has been considered “taboo” by our particular section of the human race since the Middle Ages, because the ascetic ideals of that dark period of human history brought forward a totally false and unnatural conception of sex as fundamentally impure. If the results were not so deplorable and often tragic, this condition of affairs would be a fit subject for laughter and scornful ridicule. But, alas! on the part of the thoughtful observer of this state of things there is rather great wonder and amazement accompanied by the feeling of deep sorrow.

    It cannot be honestly denied that in our present age, and period of modern civilization, and particularly among the Anglo-Saxon branch of the race, the question of the sex functions is associated with impurity, at least so far as the popular mind is concerned. In previous civilizations the subject was accorded its proper place, and was discussed sanely and thoughtfully, without any sense of shame or impurity. The Middle Age ideals of celibacy and asceticism brought about the public conception of the human body as a thing impure—something to be modified, tortured, subdued and reviled; and a corresponding conception of sex as a vile, impure thing above which the pure in heart rose entirely and completely, and which those of a lesser spiritual ideal were permitted to indulge with a due sense of their degradation and weakness. It was considered a most worthy thing to lead an ascetic life with its accompaniment of disdain and punishment of the body. It was considered most pious and spiritual to forego the ordinary human relations of sex, marriage and parenthood. From these distorted conceptions naturally evolved the idea that sex, and all connected with it, was a subject unclean and impure in itself, and to be avoided in thought, conversation and writing. Not only the ordinary sex relations of human life were placed under this taboo, but also the phenomena of birth and parenthood. Not only did these incidents of life grow to be considered impure, but they became that which to many was still worse, that is to say, they became to be regarded as “not respectable.”

    Ignorance regarding the plain elementary facts of sexual physiology is undoubtedly the cause not only of much immorality among young people of both sexes, but also of many unhappy and inharmonious marriages. The intelligent portion of our race is now beginning to realize very keenly the fact that the first requisite of sane marital relations and intelligent parenthood is a practical and clear knowledge of the physiology of sex; education concerning the sexual organism, its laws, its functions, its normal and healthy conditions, its anatomy, its physiology and hygiene.

    The average physician of experience in general or special practice can tell tales of almost incredible ignorance on the part of young women who have recently entered into the relationship of marriage. In some cases the ignorance is more than a mere absence of knowledge—it consists too often of false-knowledge, untruthful ideas concerning matters of the most serious import. It is sad enough to think how such persons may work results harmful to themselves, but it is even sadder still to realize that these same ignorant young women must eventually gain their real knowledge through sad experience—experience paid for not only by themselves but also by their children. It is a hard saying, but a true one, that the knowledge of many young wives and mothers is to be gained by experience paid for by their (as yet) unborn children.

    The writer of the present work is one of the rapidly growing number of thinking persons who believe that the time has come to educate the race concerning the importance of sane instruction concerning the functions of sex. He, and those who think as he does, believe that the time has come to “Turn on the Light!” They believe that the importance of the subject will be realized by all intelligent persons, once that their attention is directed to the subject, and once they have considered it apart from the old prejudices and distorted customs. When public opinion on this subject is reformed, then will the taboo fall away from the body of truth; then will the subject take its place among the “respectable” topics which may be considered, discussed, and taught, without loss of caste or prestige.

    In a few decades, perhaps even much sooner, it will be regarded as quite reprehensible to permit young persons to enter into the relationship of marriage without a sane, practical knowledge of their own reproductive organism and the functions thereof, and of their physiological duties to themselves, to their companions in marriage, and to their children born or to be born. We may even see the practical application of the somewhat startling prophecy of Newell Dwight Hillis, D. D., who said: “The State that makes a man study two years before a license as druggist is given; that makes a young lawyer or doctor study three years before being permitted to practice; ought to ask the young man or young woman to pass an equally rigid examination before license is given to found an American home, and set up an American family.”

    While the information above alluded to should be given alike to the young husband and the young wife, it cannot be doubted that the latter is the one of the pair who is most in need of this kind of instruction. While both the young man and the young woman require this instruction, the need is the greater in the case of the young woman, by the very nature of the case. The sex functions and processes play a much more important part in the life of the woman than in that of the man, the protests of some of the modern feminists to the contrary notwithstanding. The careful student of the sex life of men and women frankly confesses that in both the physical and the psychical realm the sex offices make a greater demand upon the time and attention of the woman than of the man.

    The love-life of the woman is far fuller and more absorbing than is that of the man. Unhappiness concerning her love-life renders the remainder of the life of the average woman of comparatively little account; while, with a happy love-life she will put up cheerfully with the absence of many other things which are usually regarded as necessities for happiness. As a writer has said: “Essentially, a woman is made for love—not exclusively, but essentially; and a woman who has had no love in her life has been a failure.”

    The same rule operates on the physical plane. As the same writer has said: “Physically, the woman is also much more cognizant of her sex and much more hampered by the manifestation of her sex nature than man is.” The manifestation of the incidents of menstruation is a constant reminder to the woman that she is a creature of sex. The phenomenon of pregnancy is, likewise, something from which the man is free. And, finally, the menopause, or “change of life,” with its incidents greatly influencing the physical, mental, and emotional well-being of the woman, is Nature’s final word to the woman that she is the active pole of sex-life. As the above-quoted writer has said: “Altogether it cannot be denied that woman is much more a slave of her sex-nature than man is of his. Nature has handicapped woman much more heavily than she has man.”

    And so, in this book, the young woman—the young wife—is directly addressed, her companion and mate being referred to only indirectly.

    PRIVATE Sex Advice to Women By R. B. Armitage, M. D.

    For Young Wives and those who Expect to be Married.

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