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Tag: Questions

  • Where to Invest 300 Dollars and How to Double It

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    There are many good reasons why doubling your money is a good idea, but by far, the best reason is that if you can sustain such a feat, you can make a large fortune very fast and compounding is the key and the answer to rapid wealth accumulation.

    One example is starting with just $300; you could literally have over $1 million dollars in 14 events or compoundings. If you took out a calculator now to prove it to yourself you will see how quickly $300 dollars turns into a million dollars if you double the result every time.

    The question and the whole point is however, how long will it take you to double your money the first time and how will you do it. Furthermore, the question is whether the process you came up with is scalable. It is relatively easy to double $300 dollars quickly but how will you double $500,000 dollars.

    The answers to these questions are detailed and convoluted but not difficult. Look at it this way, if you can add just 20% to your $300 dollars in one week, you can double it after four weeks. So if you can sustain that for 13 months you could indeed have your first million in just over a year.

    We are talking theory and this by far, would not be as simple as it sounds, but in actual fact it is specifiably possible. The math shows it. Putting together the circumstances that would create this situation would not be hard in the beginning. Lets consider a quick model.

    Buy a $700 dollar mountain bike you found cheap selling for $300, sell it by the end of the week for $600

    $600 buys a very very cheap little car. You clean the hub caps and vacuum the interior. You get $1250 for it in a week and a half.

    Your $1200 buys you another car worth $3000 you pick it up cheap and give it some attention and sell it for $2800 in under 2 weeks.

    Your $2800 makes a great down payment for a lot of land. A corner block that you have subdivided. You paid $30,000 now the two lots are worth $25,000 each. After sale you have $50,000 minus a loan of $27,000 leaves you with $23,000

    Repeat the above block subdivision a few times, until you get to $100,000 then possibly begin building on the lots. In a few more translations, you will be done.

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    Source by Terry Hart

    Views: 0

  • The 7 Essential Characteristics Every Entrepreneur Needs

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    Discover the secrets to being a successful Entrepreneur…

    Becoming an entrepreneur is not an easy task! Around 45 percent of all new businesses fail to survive more than two years. There are certain qualities and characteristics that are absolutely necessary if you would like to become successful in your business ventures. Some of these qualities are built-in parts of your inherent personality, and some of them get developed over time. Knowing these characteristics and identifying your weaker ones – those which need strengthening – will, eventually, help you become a successful entrepreneur and ensure that you succeed in your business ventures.

    1. Common sense.

    Studies show that most successful businesspeople consider common sense as the foundation of their success. Good judgment depends on acquired knowledge and past experience. The combination of these two creates necessary prerequisites in developing common sense in a person. Common sense allows you to understand complex issues in simpler terms and get into the core of a problem.

    2. Specialised knowledge of your field and willingness to learn

    It is easier to start a successful business if you have deep knowledge of the business field that you decide to pursue. Having said that, studies show that most self-made millionaires have only average intelligence. Nonetheless, these people achieved their financial and personal goals in business because they are willing to learn. To succeed, you must be willing to ask questions, remain curious, interested and open to new knowledge.

    3. Self-confidence and the heart of a champion.

    Self-confidence is a key entrepreneurial skill for success. A successful entrepreneur believes in his abilities. He/she is not scared to take risks and make difficult decisions. You have to be determined to succeed at all costs. You have to anticipate resistance from your friends, family and loved ones. You must exercise unlimited persistence.

    4. Ability to work hard

    Every successful entrepreneur works hard. Ask any successful businessperson and they will tell you immediately that they had to work more than 60 hours per week at the start of their businesses. If you are in a start-up phase, you will have to breathe, eat and drink your business until it can stand on its own. . This requires a self-control that many people simply fail to develop in them.

    5. Passion

    Success comes easily if you love what you do. Why? Because we are more relentless in our pursuit of goals that we are passionate about. Entrepreneurs who succeed do not mind that they are putting in 15 or 18 hours a day to their business because they absolutely love what they do. Success in business is all about patience and hard work, which can only be attained if you are passionate about your tasks and activities.

    6. Think success

    To attain the kind of success that you want, you need to dream big. Every success story starts with big dreams! If you only aspire to survive, then you might just achieve that. Conversely, if you aspire to generate incredible wealth and happiness within your life, you might just achieve that too. You should actively visualise success in your mind. What does it feel to triple your current income? How will your life change? What will your business look like if you achieved the million-dollar mark? You must believe beyond a shadow of a doubt that you have the ability to recognize and fulfill your goals.

    7. Plan accordingly and stick to your plan

    You have a vision, and you have enough faith in yourself to believe that you can achieve your vision. You have to have a solid business plan and then stick to it. Put your goals in writing. You need to plan each day in such a way that your every action contributes to the attainment of your goals. Intense goal orientation is the characteristic of every successful entrepreneur. They have a vision, and they know how to get there.

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    Source by Bill Doyle

    Views: 0

  • Sex Drive, Sex Addiction And Anger

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    In psychiatry, we do a mental state examination that is quite like a physical examination. In it, one of the questions we ask of every patient is- How is your sexual appetite? In many parts of the world this question can be considered offensive especially when asked by the member of the opposite sex. But in the western world, people can talk freely about it. So in psychiatry, one has to be respectful of the culture one is working in.

    The importance of this question is that sexual drive determines the mental health of a person. In most psychiatric conditions, the drive is reduced. This happens in depression and anxiety conditions including post-traumatic stress disorder. In certain conditions like mania, it increases. In a person who is not manic, but has an unhealthy, elevated sexual drive, it is considered to be a sign of an addiction. An addiction has the quality of being compulsive and it is in excess to the norm. This excess starts damaging the person’s financial, social and personal condition. In such situations, it is a sign of ill health.

    In my experience, sex drive is the indicator of the physical and mental tension a person carries. When the tension increases to the extent that the body and the nervous system start getting tired, the drive reduces. If the tension is reduced, the drive comes back. In my experience, this happens typically in people who suffer with depression. Depression, is suppressed anger. When a depressed person, having low sex drive, starts releasing anger, the nervous system experiences a release and the sex drive or libido is increased as a result.

    Excessive sexual drive is the result of excessive tension or stress being produced in the body. The fact that regular physical exercise produces a healthy sex drive is a clinically known fact. When the tension is increased in the body, as happens in anger and following physical exercise, there is an upsurge in sex hormones. At that stage, the drive can become excessive. Despite having regular sexual partners, such people will feel the need to masturbate frequently to reduce their nervous tension. Such people are usually normal individuals except that they are torn inside with guilt about masturbation. If such people were to do nothing about their ‘sex addiction’, they would end up being depressed. This is because the body has a limit to tolerate tension. When the limit is reached,the nervous system becomes fatigued and features of depression kick in.

    In medical practice, medicines can be prescribed to control the excessive sexual drive. In my work, I have used meditation and imagery exercises to help the patients reduce their anger. The reduction in their sexual drive is a natural spontaneous follow up.

    Many years ago, there was an earthquake in the region of California. In the studies done at that time, scientists were perplexed to learn that immediately after the earthquake, the survivors reported a surge in their sexual drives. The reason for this, as I understand is this. Sex is an activity that is gift from nature to the animal world to continue with the progeny. During times of danger, the survival of the species or individual is threatened. This causes an anger drive that is necessary to undo the effects of the danger. Testosterone is a typical male hormone that increases muscle tension and produces energy in the body. Its secretion is increased at such times too. In order for the progeny to continue, reproductive activity has to take place. So there is a consequent increase in sexual drive.

    On the other hand, what would happen, if the anger tension is considerably reduced in the body? In all kinds of spiritual literature, there is emphasis on celibacy. Some religions enforce it on their followers. This is so because if you meditate regularly, the body’s physical and mental needs reduce considerably. There is also a reduction in anger levels and the body’s tension. The sexual drive reduces as a result. In such cases reduction in sexual drive is a sign of excellent mental health rather than the sign of mental illness. In spiritual literatures, sex is not a weakness because it provides pleasure, but because it is a sign of tension. Spiritual practices, like meditation, reduce this tension. Engaging in sex is a ‘weakness’ from anger/tension perspective in spirituality. It has nothing to do with denial of pleasure.

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    Source by Pradeep Chadha

    Views: 0

  • The Best Final Expense Sales Presentation Ever

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    Arriving At The Prospects Home

    When I arrive at the house, I like to park in the driveway because that is where family parks and they are more likely to greet me. I look for the door that they use the most and I go and knock on their door (usually the back or side door). While waiting for them to come to door, I look down at my clipboard and pretend to read. I try not to make any eye contact until they open the door.

    When they open the door, I greet them as if they have been waiting for me all day long. “Mrs. Jones? My name is Joseph and the reason I’m stopping by today is because you recently sent this card in and it’s my job to bring you that information you requested. I’d really like to go over this with you, can I come in?”

    If they say yes, GREAT!!! I’m in! If they say it’s not a good time, then I will schedule an appointment with them for the next day. Now you are off to your next one. Some people will let you in and some people will make appointments with you, some won’t be home. (Always make sure you go back or call if they’re not there.) Of course, some will slam the door in your face… ha (fortunately, not usually.)

    At the end of the day, you should have made 3-4 presentations and scheduled 4-5 appointments. The point is, you are out there working and making money. I’ve honestly made $8000 in commission in one day!!! No joke.

    Making Appointments

    Rather then drive around all day, some people prefer to make appointments or hire someone to make appointments for them. Personally, I hired someone to do this for me. I schedule my appointments an hour and half apart. Usually it starts at 10:30am and ends at 7:30pm. I try to get 7 appointments a day, 4 days a week. I always make my appointments the day before because they forget if it’s more than one day away.

    Script for Setting Appointments Yourself

    Here is an appointment script you can use:

    Good Afternoon ____________, This is ____________

    I have in my hand, a pink card that you filled out and sent in requesting information on the Social Security Death Benefit Program.

    Now, my job is to get this information out to you.

    The address I have here is ___________________.

    Is that correct?

    Okay… Great!

    On the card ________, you wrote down that you were 65 and that your wife was 63… is that correct?

    Awesome, awesome…

    Let me ask you a question: are you (you guys) working, retired or receiving disability?

    Oh yeah, that’s good, that’s good… What time… do you/she/he get off work…

    chit chat…

    anyway, like I said, my job is to this information out to you and I can either get it out to you tomorrow at ______ or ______…

    which is best for you?

    Great…

    Do you have a pen and paper handy or do you have your calendar in front of you?

    I just want you to write down my first name… It’s Joseph. Last name Haworth, H-A….

    Now put down there ______am/pm on ___________day… that’s tomorrow.

    Well, I really appreciate your time, I look forward to meeting you and __________, at ______________am/pm _____day________.

    Have a great day.

    When you arrive at your appointment, smile BIG and assume you are getting in. Say you are there for the appointment and ask to come in. It’s easy to get in… most of them remember that you are coming.

    Presentation

    To put you at ease, I want you to know that I’m not a sales person at all. I’m the most passive, non pushy person you can imagine. There really is no trick to it. So relax your shoulders and have fun.

    Once you are in the door, you compliment their home, their yard, their dog, the smell of the house… you know… whatever! Just compliment. My favorite one is to mention how clean the house is. If it is really clean, it means they work really hard at it and they appreciate someone noticing. As I’m walking in the house, I look at the pictures and I either ask who is in the pictures before I sit down or I ask later. In any case, seniors love to share their pictures so make sure you ask about them.

    I’m always very casual and I do my best to avoid the sales presentation for about a half hour. I like to have them talk to me and tell me about themselves and their family and their problems etc. I honestly get sucked in. I’m right there, feeling their joy and pain and I’m concerned and interested. I don’t care about the insurance at that point. Eventually, you move to the presentation and by this time you are friends and this helps them listen and helps you know how to communicate to them. Here are the steps:

    1. You tell them why they received the card and what it’s about.

    2. You bring up the cost of a burial and the fact their family is going to have to pay $10,000.

    3. You find out why they sent the card in.

    4. Ask who their beneficiary is and if they have ever paid for a funeral (both these questions bring out emotion because they don’t want their kids to pay for the funeral and by asking if they have ever paid for one, this helps them remember the pain of paying all that money for a funeral.)

    5. Ask them what medications they take and what they are for. Then you ask how their overall health is. “Have you had any heart problems, or kidney, or liver or lung problems? If so, when?” You need to know when because most applications only care about the past 2 years or so.

    6. Now you know what they are going to be approved for and you can show them some prices. I usually write down 3 or 4 prices on the back of their lead card. I try to match what I think they can afford. Once I write them down, I go over the prices and then hand them the sheet. I say, “Now, Mrs. Jones, I want you to look over these three prices and you tell me which one is best for you?

    7. Before I give them the prices, I tell them about an immediate benefit and a graded benefit. The immediate benefit means that their family will get the full face amount if they died even after only one payment. The graded policy, however, makes them wait two years before they have full coverage. To find out which one they qualify for, I have to ask the questions on the application. (However, if you asked enough questions earlier, you already know….)

    8. Before I ask the immediate benefit questions, I ask them to pick out a price first. (This is called asking for the sale. You have to ask for the sale or you will not sell!!! Plain and simple). Knowing the price they will pay helps with the next step. When you know they qualify for immediate benefits, after you ask the appropriate questions (that you already know the answers to), you stand up and congratulate them.

    9. At that point, all you have to do is ask for their personal information. “Mrs. Jones, can I see your SSN and Drivers License”… the point is that you start writing the application.

    We hope you will join us to see the full presentation in print, audio and on video.

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    Source by Jody Haworth

    Views: 0

  • My Wife Feels Trapped in the Marriage

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    My wife feels trapped in the marriage and she wants me to leave her alone. For some reasons, she seems to lose her passion in the marriage. When you tried asking her many times, she will shun your questions to answer you. When this is happening to your marriage, it is obvious that something is bothering your wife and you do not know what to do.

    Your wife probably feels that her needs are not being met. She is most likely to be in a frustration of not knowing what to do and that is why she feels trapped in the marriage. She may also be worried or lost because she is feeling insecure too. If she wants some time to be left alone, just let her be. It will be worse when you try to force or pester her for an answer. You definitely need to find out what went wrong in the marriage, but you should not try to provoke her if she is not ready to share.

    Let her know that you truly care for her and is willing to do whenever she needs help to make her feel secure and even let her know you are willing to make better changes to the relationship. If your wife tells you that she is feeling trapped in the marriage because of issues like freedom and trust from you, then you should self evaluate the treatment you give her. Are you not giving her enough space? Did you always doubt her on the things she does? Did both of you quarrel over any particular things over and over again?

    It can be any reason that she feels trapped in the marriage. Most importantly, you have to find out the problems and work on it. Miscommunication is often one big misunderstanding that can create troubles to a marriage. There are always ways to compromise each other to make the relationship better. Other than that, keeping your marriage alive and interesting is one great success to lifelong marriage.

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    Source by Anastacia Huang

    Views: 0

  • Become the Network Marketing Superstar You Want to Become

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    What is holding you back from becoming the hottest network marketing superstar today? Would you like to change some elements to improve your business and watch it grow? Most people reading this will want to achieve some new changes in their lives and businesses. So, you know that you need changes in your life. At least you recognize that you have weaknesses, but do you know your strengths? Have you written out a list of your strengths and weaknesses. This is a map to discovering your next action steps. Don’t be fooled by doing it half way, be true and write out what you think is a weakness and strength. Only then will you know what areas you can change to become that superstar.

    Building the Network Marketing Superstar from the ground up

    This map has the potential to help you become a stronger person in life and in your network marketing business. You can use it to find tools and educational resources to help you develop the inner winner within. You are a champion already, but don’t you want to take it to the next level? If and when you are serious about making life improvements, try creating the list. Be 100% honest with it and you then you can take the step of faith into making changes to yourself. The hardest part is taking the action step. Most times, people will shy away from jumping into making little changes to certain habits or pursuing their educational needs.

    If you want to make your network marketing business better, you may want to consider taking serious action on your list. There may be small issues that are conflicting with your ability to connect with your audience. You may only need some additional education to overcome a slump. In other cases, some folks may need to take actual “action” and put “effort” into the business. Whatever is causing a conflict with your success needs to be found and dealt with now. If unsure about the issue, dig deeper into your activities and see what has changed and what your trainer has suggested to do. Your trainer can answer your questions and point you to some resources, but if you don’t use them. You won’t grow and become a stronger marketer. If you have a learning disability, you can work with it and find tools to help you understand the material and software better.

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    Source by David L. Feinstein

    Views: 0

  • Why Monitor Your MLM Reputation?

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    As you build your business your reputation will come under fire at some point. Your MLM marketing plan must include reputation monitoring. By including this key element, you can deal with the trolls and prospects that have decided to say something negative about you. Ignoring these complaints will damage your business and drop your trust. You need absolute trust to make business happen, being transparent isn't enough. Your reputation is at stake. A business that operates with a high and clean reputation will see success.

    The High Stakes of a Bad Reputation

    When you have a bad MLM reputation, you will lose business. That is the reward for dealing shady with prospects. Others like to use slander campaigns and this is an unethical practice and it can hurt if ignored. Your ability to react in a positive fashion is important to calm the waves as it ripples. You can't do this with negative retaliation content. This will look like a slap fight in the eyes of prospects, so there is a different way to handle this. You can debunk the misinformation by providing valuable content that answers the slander or complaints.

    Hopefully in the best cases, all issues will be sent to you directly by email or phone. This is easier to deal with, but there are many people that love to ring the "foul" bell for no reason at all. You will have to deal with these people, gentle but firm. The content that you produce to help build your reputation is just as important as marketing material. Be transparent like water and answer all questions with as much detail as possible. One sentence answers don't work, stuffed answers will show your lack of knowledge. Be careful as you tread through the land mine. It is easy to add credit to the accuser's content. There are professional reputation managers that can help you in this field, but it won't be cheap.

    Managing your Reputation

    You can set up search engine alerts under your MLM business name and wait for stuff to roll in. This is the easiest way to watch for content that is directed towards your business. You can then review the material and make appropriate responses toward the material. You should also respond to positive content as well. You don't have to write a book in return but be thoughtful in your responses and try to respond quickly, so prospects can see your rebuttal towards the statement of the individual.

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    Source by David L. Feinstein

    Views: 0

  • 7 Step Sales Process of High Income Auto and RV Sales Professionals

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    High income car and RV salespeople follow a 7 step sales process.

    They follow the sales process on each and every contact. No exceptions.

    There is no deviation. No skipping steps. It just doesn’t happen.

    Automobile Sales an Art AND a Skill

    Rembrandt was considered one of the greatest painters in European history. Do you know who Pieter Lastman or Jacob van Swanenburgh were? Rembrandt apprenticed under each of them.

    What does that have to do with car and RV sales people? Nothing. And everything.

    Everything, that is, if you want to be a top income earner.

    To be a Rembrandt you need coaching. You need sales training. You need practice to develop your style, your talent, your selling techniques.

    The art is the finesse.

    For prospective buyers, it is bringing to reality what works for them without manipulation, without shady tactics or tricks.

    Professional selling technique is the ability to listen intently, ask relevant value adding questions, and package it all in a vehicle that meets the prospect’s needs and budget.

    7 Step Automobile and RV Sales Process – Work It!

    Walk into McDonald’s anywhere in the world and you will find the same friendly smiles, although the faces may be different. You will see a similar menu, although reading it may be difficult. You will find the same production process.

    The recipe, like a sales process, works.

    It works for McDonald’s. It works for Wendy’s. It works for Tim Hortons. It works for the Colonel along with a whole regiment of other franchises. And the 7 Step Sales Process of top automobile and RV sales income earners will work for you.

    Exceptions Yes Life Happens

    Will there be exceptions? You bet.

    Even in the most well oiled system, glitches surface from time-to-time. There is occasional franchisee – franchisor incompatibility. There are occasional let downs in traffic expectations compared to market analysis. There are occasional language challenges.

    Reality is, in all things, there will be occasional surprises.

    So what. Move on.

    Like the franchise system, the following 7 Step Automobile and RV Sales Process works.

    And, yes, there will be exceptions. There will be the cash buyer who insists on a large discount. There will be the prospect whom you just cannot settle on a vehicle. There will be… There will be… There will be…

    There will be exceptions, the occasional incompatibility for whatever reason. Move on. The sales model works consistently, with an occasional exception.

    7 Step Sales Model

    The 7 Step Sales Model of high income automobile salespeople and RV sales people is:

    1. Introduction

    2. Qualification

    3. Selection / Presentation

    4. Demonstration

    5. Negotiation

    6. Application

    7. Preparation / Delivery

    That’s it.

    To close more deals, follow these steps each and every opportunity. No exceptions.

    By the way, career automobile salespeople and RV sales professionals have an 8th step – Progression, moving the new Customer to a walking, talking referral machine.

    Wanna be car sales guys and gals just cannot seem to grasp this.

    Write me for more detail about Progression. It is where the big dollars are!

    Remember: Nothing happens until someone sells something.

    Sales Champions – People Like You – Make It Happen!

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    Source by Jeffrey Doucet

    Views: 0

  • What Marketing Strategy Is the Best for You?

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    If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. Yes! Winning! Fist pumps!

    The problem with marketing today is that there are way too many options and it’s much too confusing. It makes me dizzy just thinking about this stuff and I’ve been immersed in it for 35 years.

    Well, I lay down on my bed last week with a notepad and started to map out my “Unified Theory of Marketing Strategies” with an emphasis on online marketing.

    And I actually came up with something that’s not totally confusing, and might even be helpful to a few people.

    Here goes…

    It’s yet another four-quadrant grid where the vertical axis is a scale from easy to hard and the horizontal axis is a scale from passive to proactive.

    I emerged with these four snappy quadrants:

    Hard and Passive = Multimedia

    Easy and Passive = Publishing

    Hard and Proactive = Presentations

    Easy and Proactive = Email

    Now, all of these strategies can be effective. But, yes some are easier than others. And the passive ones tend to take a lot longer than the proactive ones.

    Hard and Passive = Multimedia (Videos)

    Everyone is crazy about video these days. It’s a challenging, yet passive strategy. You put a lot work into creating a video and then post it on YouTube hoping people see it.

    It’s difficult to do well. It’s time-consuming and it can be expensive. And most videos are pure crap. If you want to do it well, it takes a chunk of change and a lot of time.

    Throwing up a lot of little videos on your website can be a nice touch, but they usually don’t get people to call you in droves.

    So, as you can see, I’m not crazy about a video strategy for self-employed professionals. I’m not saying they can’t work, but it’s a whole lot of work to do right.

    Best example: A non-duality teacher named Rupert Spira (non-duality.rupertspira.com/home). He does live workshops and films everything. Then his staff chops them up into questions and answer segments and posts them on YouTube. They’re five to fifteen minutes long. And what you see is what you get. No pitch, no hype. It’s his teaching unadulterated.

    He has hundreds of videos on YouTube with hundreds of thousands of views. Does it work? Well, his workshops are always full and all he does is a low-key email announcement to his list every month or two.

    I like this approach a lot. Got a lot of good content? Look good on video (unlike yours truly)? Then you may want to emulate Rupert.

    Easy and Passive = Publishing

    I happen to like this strategy a lot as it, ahem, built my “Empire.” It’s relatively easy: Write a how-to article on your subject matter once a week, send it out to those on your e-list and publish on your blog. Fame ensues.

    But online publishing can be a lot more than that. You can take those same articles and publish them on Medium, LinkedIn, and Ezine Articles. And then you can announce them on Facebook, Twitter, Instagram, and Pinterest. Sometimes you can get big exposure when writing an article for a major online publication. Web traffic multiplies.

    The cost is zero; an article takes from two to five hours to write (unless it takes you several days). And your ideas are online for eternity to be discovered by those looking for practical ideas. Some will opt-in to your e-list and perpetuate this virtuous marketing circle.

    The downside, of course, is that, according to my extensive research, (a 10 second Google search), there are 2 million articles published online every day. The mind reels. So your stuff will be out there, but somewhat lost in a very big haystack.

    I’m still a big advocate of online publishing, but the mountain is getting steeper and steeper. Just writing an article or two here and there won’t help you much.

    Best Example: Well, other than mine, of course, check out Henneke of Enchanted Marketing. She has a wonderful, readable, fun blog on business writing and blogging. And she walks her talk. It’s all about well-written, relevant content. If you don’t have that as a foundation, it’s a total waste of time.

    Hard and Proactive = Presentations

    I built my business on presentations in front of live audiences at professional associations and chambers of commerce. It got me attention, added people to my mailing list and generated warm leads for marketing coaching.

    And I still do presentations today in the form of webinars. I just filled my recent group program with the help of a couple webinars (also called video conferences). They most certainly do work.

    But I put presentations in the hard category, not because they are all that hard to give, but can take a long time to prepare. The last one I did took me two full days. There were about 200 slides (whew).

    Yes, that’s not the only way to do a webinar. You can just go live on Zoom Video, and that can work as well. You ultimately have to find your style and test what works.

    Presentations are proactive in that at the end you can ask for the business. And, of course, you can turn the recording of the webinar into a video in a snap and send it out to those on your list. Watch it here.

    So presentations will always play a big part in my marketing toolkit.

    One other thing though – If you don’t have a LOT of people on your email list, good luck in getting much of an attendance. Yes, you can do guest presentations hosted by others, but you don’t have the same control and ability to pitch your professional services.

    Best example: John Nemo of LinkedIn Riches (linkedinriches.com). His webinar is a blast. There are a lot of them out there in the online marketing world. And many, Like John, have set them up as evergreen webinars that are scheduled to play automatically several times a day. These are kind of a hybrid between publishing and presentations.

    Easy and Proactive = Email

    In my opinion, email is the most powerful overall marketing tool. And it gets the least respect. But I can’t imagine even being in business without email marketing.

    Social media gets all the PR and all the attention, but email gets the business. A recent study showed that email generated 40 times the business results of Facebook and Twitter combined.

    Email is the online tool that’s been around the longest, and I think it’s taken for granted. Promotional emails have expanded exponentially over the years, but most of it isn’t very good.

    We wade through our email boxes like we sort our mail over the trashcan. Delete, delete, delete. Why? Because it’s either not relevant or it’s boring. Usually both.

    I feel that email has the greatest potential of all the online marketing strategies because it’s both relatively easy and the most proactive marketing medium of all. Your message goes right into the mailbox of your potential client. Nothing else can do that.

    Marketing email holds great opportunities for improvement in several areas:

    1. How to incorporate humor as the most powerful attention-getting device in existence (that almost nobody is using).

    2. How to telegraph your value proposition straight to the minds and hearts of your prospect.

    3. How to make your emails clear, focused, and easy-to-read.

    4. How to craft a compelling call-to-action that is hard to resist.

    5. How to get emails to thousands of your prospects without looking like spam.

    If you’re not working on ALL of these, your emails will not get the attention and response you want.

    Best Example: Therapy Practice Accelerator. Visit this site and get on the list just to see the brilliance of the email marketing. It’s all about demonstrating results.

    What marketing strategies will you choose?

    Take the four marketing quadrants into consideration. The easier a marketing activity, the more likely you’ll actually do it. And the more proactive a marketing activity, the faster the response you’ll get.

    Cheers, Robert

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    Source by Robert Middleton

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