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  • Is MLM Dead? Top 5 Reasons Multi-Level Marketing is on Its Way Out!

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    What a simple question to answer. Right? Not a chance. How in the world can a sixty year old business model shrivel up and disappear? The truth of the matter is that Multi-Level Marketing or MLM has its place in society. The problem is, this model is totally antiquainted and just doesn’t deliver as promised. At the beginning, MLM was revolutionary and literally changed the face of business. Due to technology advances and computerization, the limitations that come along with the MLM structure and associated compensation plans, have MLM’s days numbered.

    What does this mean for the companies that have built there businesses around MLM? For now, it means that the the business consultants that are earning a substantial income will continue earning, less and less as their downlines shrink and are not replenished due to more sophisticated and much more lucrative comp plans. This has already begun and will pick up momentum as people get educated about the alternatives.

    So what are the limitations that have MLM begging for mercy? Lets look at the top five reasons that the extinction of Multi-Level Marketing is inevitable.

    1) Expiring Volume- Before computers, all sales had to be calculated and tracked by humans, which means that mistakes and errors occurred. The longer the errors were carried over, the more of an impact they would have as they compounded. This is the reason that volume expires at the end of every month and the counters start at zero again. Obviously computers have been available for at least 20 years, so why do these companies continue to have expiring volume? a better question is, why do new companies continue to use models that have expiring volume? The answer is that companies that predate personal computers can’t change without shortchanging their highest paid affiliates and newer companies that have volume that expires every month should never have started doing things this way. Either way, it makes it very difficult for average people to succeed this way.

    2) Horizontal Growth- In many cases the strategy that is employed is to start a new line of distribution with every business partner a leader “signs up”. In other words, you are creating a competitor out of all of your personally sponsored partners. Now they are not a competitor of yours of course but they are all competitors of each other and that creates a few problems. It is very difficult for most people to manage many organizations(most MLM’s suggest 6-15 or more organizations). It creates a sense of competition rather than team synergy. It separates people who should be in the same organizations one another.(family members, friends or co-workers). Lastly and probably most importantly, it splits the sales volume up between all of the “legs” which makes it much more difficult for your teammates to earn money.

    3) Organization built in “levels”- The major limitation of organizations built in levels is that no matter what happens or which business partners thrive, the leader is only able to get credit for so many levels of growth. What this means is that if and when any “leg” grows below the level in which the leader is given credit, there is a much less motivation of the leader to train that leg in depth. The biggest problem however is that often times it takes people leading to people leading to people in order for a new leader to emerge. I that process happens at a level below what the MLM’s compensation plan will pay on, the leader is just plain out of luck. Wow, imagine working day after day, week after week and month after month training a leg or team. The training pays off, growth happens and it is very exciting. As is supposed to occur, people lead to people and a superstar is brought into the team. It just so happens that the superstar is one level below what you are paid on and your just out of luck. THAT SU__KS!!!!!!!!

    4) Commission structured in percentages- All the limitations with levels discussed above are still an issue. The problems are compounded when the commissions or payments are calculated using percentages based on levels. As the level increases the percentage paid generally decreases. This reinforces the competition of teams and teammates and also puts the leader in the position where recruiting must continue in order to get large pay increases. If the leaders are concentrating on prospecting and recruiting new partners for themselves, how much time do they have for educating their downline? Not much and even if there was the time, how much motivation does a leader have to train partners that he is paid very small percentages on.

    5) Sign up game- Because of the structure of MLM’s and the philosophy of business plans, most of the emphasis is put on recruiting new partners and not on moving products or services to the end consumer. This limits the amount of volume that each partner produces. The focus of Multi-Level Marketing is to get anyone who can fog a mirror “signed up” and worry about whether they are qualified later. This aids in the high level of attrition and fallout that occurs in MLM. Attrition is is the other major factor that leads to limited commissions and the discouragement that is so common when talking with ex Multi-Level Marketers.

    The forgone conclusion with most MLM companies compensation plans is that because of the limitations noted above, expiring volume, horizontal growth, building in levels, paying in percentages and the sign up game mentality, they are just not designed for the “average” person to succeed. The business models are designed around what the company wants or expects from their distributors and not what can realistically be expected.

    At the end of the day, the vast Majority of people (approx 95-98%) that start a Multi-Level Marketing business never make a penny. Sure, they may earn a few two digit or three digit checks but for most it never amounts to even close to what has been invested. Thankfully we are not stuck in the 50’s or 60’s and there are new and improved compensation systems that do away with all of the drawbacks of MLM and truly give ordinary people who have some level of motivation and determination a real opportunity to set themselves free.

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    Source by Chris Olejniczak

    Views: 0

  • Organic Farming: Key to Healthy Living?

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    What is organic farming? How it promotes healthy living? Organic farming is a form of agriculture that relies crop production on green manure, compost, and biological pest control instead of using pesticides and herbicides. Therefore such process can help individuals have a healthy lifestyle because of the absence of chemical content.

    These organic agricultural methods are internationally regulated and legally enforced by many nations. In our cooperative, all our suppliers’ farms are fair-trade and organically certified by an international certifying body. Fair-trade in the sense that we follow the international fair-trade protocol especially in terms of wage compliance requirements and child labor laws. Organic also because the only allowed fertilizer in our farms is SALT. It is based on minimal use of off-farm inputs and on management practices that restore, maintain and enhance ecological harmony.

    With the increasing environmental awareness of the general public here and abroad the originally supply-driven organic movement transforms into a demand-driven one. For coconut farmers, premium prices attracted farmers to convert their farms into organic.

    Organic farming methods is a mixture of scientific knowledge of ecology and modern technology because practices are based on naturally occurring biological processes. It is also concerned with protecting the environment and working in harmony with existing ecosystems, including conserving water, soil and energy, and using renewable resources and natural farming cycles.

    Moreover, organic foods are not necessarily completely chemical free. They may be grown on land not previously used for organic food production and, therefore, might contain chemical residues. However, the pesticide residues in organic food are considerably lower than those found in foods produced with synthetic chemicals.

    Most people buy organically-grown food products because they are concerned about pesticides, additives, antibiotics or other chemical residues. Although pesticide residues in fruit and vegetables are monitored, many people believe organic food is healthier. Some people worry about the long-term health, economic and environmental consequences of genetically manufactured foods and choose organic foods.

    Organic foods promote healthier and more sustainable use of natural resources. Modern farming methods, including excessive use of chemicals, have led to a decline in soil fertility, and an increase in salinity and blue-green algae in waterways over many years. Organic farmers try to minimize damage to the environment by using physical weed control, and animal and green manure.

    Organic food is often more expensive than conventionally-produced food because organic farming generally operates on a smaller scale. The production is more labor intensive and yields are generally smaller. It is a known fact that when you use herbicides and pesticides, you get high production.

    Despite this problem, when we patronize organic products, we have a guarantee that our lives would be healthier, safer and longer.

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    Source by Rosemarie Sumalinog Gonzales

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  • Social Media Trends Every Digital Marketer Should Know About

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    Social media trends are constantly changing and consumers are always eager to be a part of the interactive campaigns with their fluid use of devices, channels, and screens, and they expect that their experiences should be seamless, engaging, and entertaining. As consumers adapt, digital marketers have to be flexible and savvy about how to break through into their ever-changing behaviors, to make an impact, resonate, and inspire, to get their attention.

    The focus is on innovative execution, smart content and mobile awareness. These trends in today’s social media should likewise inspire digital marketers to take their cross-channel marketing to new levels.

    Some brands are now using blog content to sell consumer products. Others are using mobile apps to engage their mobile audience. Smart digital marketers should be quick to embrace the ever-changing rules of search engine optimization, social media and online marketing with creative innovation as well with designs to engage consumers. Some notable trends in digital marketing seen to resonate and inspire consumers are in key areas that have to do with the following:

    · Product context: because today’s consumers care more about how a product can have a positive impact on their daily lives-the benefits of a product is what digital marketing should be selling.

    · Guided creativity: consumers like to explore and engage with content without the scrolling on mobile devices-it’s such great idea in terms of using smaller screen design elements, easy to draw the consumers’ attention.

    · Idea-based ecosystems: social media have become giant selfies and a business can now showcase its identity, and it’s a win when a company can tie its brand to the identity of the consumer.

    · Content curation and aggregation: the information overload in today’s online environment underscores the need for relevant information such that when a business becomes the go-to-source for relevant information on a specific need, consumers will seek out.

    · 4-screen revolution: being able to interact with consumers on the multiple devices they use today-TV, mobile phone, laptop and tablet-a great way of coping with the ever shrinking attention spans of consumers.

    · Video messaging campaigns: video campaigns are becoming relevant in digital marketing to promote a brand and they appeal to the interest of consumers.

    · Decoding digital signals: the importance of using analytics is a great way to understand consumers and how best to reach them. Mobile usage has increased significantly in today’s social trends as such the smart digital marketer should ensure the company’s website is optimized for mobile phones to capture traffic that goes through mobile devices.

    · Social ad targeting: messaging apps like SnapChat is great for social media ad targeting. Smart brands could stage fleeting sales via a SnapChat-when opened up, the target has few seconds of messaging and it’s a catcher.

    Effective digital marketing is developing conversations with consumers that keep them engaged to ensure a brand is better than the alternative. Consumers keep raising the bar on what they expect from businesses and digital marketers have to work even harder to meet those expectations.

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    Source by Kenday S Kamara

    Views: 0

  • Biotechnology and Social Entrepreneurship: The Perfect Symbiosis

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    This is the era of globalization where modernization in every sector is essential due to societal changes and the continuous demand for a quality life. It’s the duty and a moral obligation of every industry to assist in providing a better way of life to those who are less fortunate and require your help. In such conditions, one needs to be resourceful, altruistic, have qualities pertaining to that of a businessman, and have a scientific view. Biotechnology as such is a field that can contribute to various individuals in terms of money as well as its inventions. This industry has grown monumentally over the years and has helped people find hope and restore their belief in humanity with its applications in the field of genetics, agriculture, food, medicine, and healthcare.

    Biotechnology and social entrepreneurship can go hand in hand. For example, by providing better healthcare options at cheaper costs, consumers are motivated to opt for Biotech products. In this way, the Biotech organizations can help move low-income communities toward better health, and by purchasing their products, the consumers are indirectly promoting the company’s brand. Creating employment opportunities, intellectual wealth, and expanding industrial growth are a few of the absorbing factors that guarantee a focused approach for this sector, resulting in a general benefit to society.

    Scientific entrepreneurs often lack managerial competencies, industrial experience, and contacts, even if they integrate members with an administrative background; so therein lies a critical area that requires some work. Solutions to certain social problems, such as improving the quality of health, economic, political, and cultural problems in reference to poverty, often require fundamental transformations in the political, economic, and social systems. A Social Entrepreneur brings change to the social system by utilizing their work and business to address that cause. Such ingenious creativities represent social entrepreneurship. Hence, it can be stated that the approaches for network building observed by biotech companies regarding social entrepreneurship will combine behavioral features that are archetypal of biotechnology entrepreneurs, and include other characteristics that are a response to the conditions found in their particular environment.

    An excellent managerial team can provide the necessary skills for the management and coordination of scientific and commercial operations, and can also help maintain a good organization repute. One key area where social entrepreneurs play a vital role is in the commercialization of research results of the biotechnology industry thus, warranting sustainable growth. A working local innovation system with respect to the connections between companies and knowledge organizations can be the stimulus to this implementation.

    For example, Juan David and Alicia Carpio launched Q’omer Bioactive Ingredients, a technology-based social enterprise. They witnessed the condition of people regarding their farms and unfair labor deals in Peru, so they designed a sustainable and socially responsible way of working with resources in Latin America. They offer raw materials and ingredients to produce organic products and improve the well-being of people while promoting the economic and social sustainability of producers from Latin America. This is only one example, but with each passing year, more and more Biotech companies are taking the initiative to promote social entrepreneurship and contribute to various societies by providing scholarships, funding, and research options in the field of Science.

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    Source by Chris Bouchard

    Views: 0

  • 4Ps & 6Ps – Marketing Mix

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    Marketing mix is one of the major concepts of marketing. According to the traditional base, there are 4Ps of marketing. These are referred to as the marketing mix. But in the modern use of the term, many more Ps have been coined. People have found six, seven even eleven Ps of marketing. In this article we will talk about the 4Ps and 6Ps.

    Four Ps

    The four Ps of marketing mix consist of Product, Price, Place and Promotion. Product means the thing that you are selling. It can also be a service like the tourism industry.

    Price means the rate at which the product is being sold. A number of factors are involved in determining the price of a product. These include competition, market share, product identity, material costs and the value customers perceive of a product. In fact prices are also determined by competitor’s products. If the competitors have the same product, then the price of a product will go down.

    Place refers to the real or virtual place from where a product can be bought by a consumer. Another name used for place is called “distribution channel”. Promotion is the way that a product will be communicated to the general public. There are four distinct ways in which this might be done- ‘point of sale’, ‘word of mouth’, public relations and advertising.

    Somewhere down the line people felt that four Ps were not enough for marketing mix. It had to face a lot of criticism mainly on the grounds that it was extremely product focused. This was not enough for the economy which is based a lot on services as well nowadays.

    Another criticism that marketing mix has to face is that it does not have a ‘purpose’. So it should be looked upon as a tool that sets marketing strategy. Another criticism of marketing mix is that it does not discuss customers. This is why the concept of Six Ps of Marketing mix has achieved relevance.

    Six Ps

    The six Ps contain all the four Ps of marketing – product, price, place and promotion. In addition, it contains, two new Ps, namely People and Performance.

    People include the potential and current customers of the business and how they make their purchase decisions. Market segmentation is also a part of this. It contains the features of market segmentation and the most attractive segments of this market.

    The next P is Performance. This implies the performance of the business. The financial and strategic objectives of the business are dealt with here. It is also seen whether these objectives are achievable and realistic or not. The metrics of financial performance are also seen and appropriated in this division.

    The six Ps of marketing mix help to overcome the criticisms of the four Ps. Hence the 6Ps serve to be a better alternative as compared to the 4Ps of marketing mix.

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    Source by Pepik Smith

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  • No More Rainy Days in Your Multi Level Marketing Business

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    Take away the rainy days in your multi level marketing business and replace them with a sunny sky. Life we ​​know is not easy but with a little changing of the mind, heart and soul. We can overcome the obstacles with ease and never have to deal with the same old rubbish again. Change is necessary to evolve to the next level in our professional and personal development. The multi level marketing industry is about change, everything from leadership to new products that hit the markets on a regular basis. Are you ready to change for the better?

    Take a moment with a cup of coffee in the morning and think about your self-confidence, self-esteem for a few minutes. Are they reflecting the spirit of the multi level marketing ideas? Sometimes our ungrateful spirit can harm us from achieving the level of success that we truly desire. The way we think about certain life aspects can be harmful to the way that we handle our multi level marketing business. The moods and lack of inner core traits can always be removed and exchanged for more of positive outlook. When we decide to be grateful about our business? We can learn to find new doors to open but this gratefulness needs to be genuine and not just a flux of relief.

    Gratefulness for the littlest things can be a real life changer. Learn to value others, do not judge or place a heavy load of expectation on them. The yoke could drag down your multi level marketing company. You are free to make any amends to your life or beliefs and it will take some work, there is no miracle potion to change them overnight. You can start learning to change them overnight and make the effort to find the little cobblestone pathway of happiness. What makes you happen? Is it the sound of change filling up your child's piggy bank? Perhaps filling exhausted after a long day of talking with prospects and closing out some deals.

    Find yourself a good starter edition book for those entering into the MLM industry and who could use a pre-course to training or after training support. There are definite skill sets that need to be balanced to help you remain rock steady in the multi level marketing business. Are you ready for a life-changing environment? This type of book will offer a basic insight to the human psyche and should be used to reinforce the training theories that your company has to offer.

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    Source by David L. Feinstein

    Views: 0

  • The Best Shingles Diet to Cure Shingles

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    Shingles, medically known as herpes zoster, is a result of the reactivation of the dormant varicella-zoster virus in individuals who have previously had chickenpox. The dormant virus stays in the dorsal root ganglia of the sensory cranial and spinal nerves. When an individual becomes immunocompromised (weakened immune system), the virus is reactivated and comes out in the form of shingles. Shingle flare-ups can become very painful. One way to alleviate shingle flare-ups and to help the immune system fight off the infection is to follow a shingles diet.

    One study about shingles diet suggests that consumption of foods that have a high proportion of lysine to arginine might help reduce the severity or extent of the disease. Arginine and lysine are amino acids; amino acids are what form the protein in the body. The two, however, have different functions. Lysine is gives the raw material needed in the production of collagen. Collagen is responsible for wound healing and plays a part in bone growth. Arginine, on the other hand, is one of the components of nitric oxide. Nitric oxide is important in keeping a healthy and normal blood pressure.

    Arginine is found to encourage the growth of herpes simplex. Lysine, meanwhile, offsets the effects of arginine. Because of these, the two amino acids compete with each other for the absorption of the affected cells. And since the virus which causes herpes simplex and herpes zoster are related, it is believed that a diet consisting of high lysine: low arginine foods can help individuals suffering from shingles as well.

    A shingles diet which contains high lysine includes plenty of meat, fish, and poultry. s. Farm-raised poultry should be preferred than those found in the wild as they contain less arginine and more lysine. Dairy products such as milk, cheese, and yogurt should be included in a shingles diet as they are also rich in lysine. Legumes and soybeans are also great sources lysine.

    Since arginine encourages shingle flare-ups, a shingles diet should comprise of low arginine foods. Some multi-vitamins contain arginine; these kinds of multi-vitamins must be avoided. A shingles diet should also minimize, if not avoid, foods including chocolate, white bread, brewers yeast, nuts, and oats.

    And since shingles is mainly due to poor immune system functions, a good shingles diet must help the immune system fight off the infection. Zinc and Vitamin C are a must in keeping the immune system healthy. Vitamin C is found mainly in fruits and vegetables; oranges, green leafy vegetables, strawberries, potatoes, and peppers are great sources. Zinc, on the other hand, can be found in legumes, whole grains, poultry, red meats, and oysters.

    Proper diet is always a part in the management of any disease. The best shingles diet, consisting of foods rich in lysine, zinc, and vitamin C, should be followed in order to cure shingles faster and to minimize the symptoms of the disease.

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    Source by Bob Carlton

    Views: 0

  • Book Summary: The Millionaire Messenger: Make a Difference and a Fortune Sharing by Brendon Burchard

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    I read this book sitting in a Thai food restaurant on the Oregon coast. The food was outstanding and what was very interesting was the fact that at the cash register there was a book and DVD set talking about going to college for free. The author was a young guy who graduated from Harvard. The whole book series was designed to show college students and parents how to find money to pay for college. Come to find out the author was the restaurant owner’s son. This is a classic example of the Millionaire Messenger in action.

    Why is this important to me?

    I am not doing this summary to waste your time. It is my vision to provide concise action steps that you can adopt right now to enhance your life. The best way to financial freedom is through a business. Now most people cannot simply quit their jobs and to start a new business. Typically you need to work your job and your new business until you have enough sustainable revenue to take your business full time. The Expert Industry is a caring community of people who share their advice and knowledge with the world and get paid for it.

    You may be thinking I am not an expert in anything. This mindset has everything to do with Self-Esteem & Self-Confidence. Brendon addresses these concerns in the book. Think about this – every person has a unique finger print and unique life experiences. Those experiences with additional research can yield you an expert.

    I want to start with a potential example of being an expert in something. I have a good friend of mine that has been doing cement work for over 20 years. He does this with his four brothers. He does not think of himself as an expert. Have you ever considered how successful Home Depot is as business? They cater to the do it yourself community. My friend could simply film different cement jobs and sell them as a do it yourself venture. It would look like this:

    1. Create simple how to videos on the basics and give them away for free.

    2. Create a deeper video series on how to do a full patio, sidewalk or stairs and sell it with a checklist manual.

    3. Offer paid for consulting for job layouts with customers.

    4. Take high priced large concrete jobs that are above the do it yourself community and name your price.

    This is a simple example of releasing 100 years of combined cement expertise that could easily be parlayed into a seven figure business model.

    The Millionaire Messenger is packed with great how to advice. For the sake of time, I am going to chat about the 9 reasons you should consider unlocking your knowledge and passion in the expert business.

    1. Your work is based entirely on your passion and knowledge. This is really important because it no longer seems like work when you wake up each morning doing what you love.

    2. Relating and Creating – Your work activities center around gaining trust and relating to your audience as well as creating useful content that add real value to their lives.

    3. Anytime / Anywhere – Creating information how to products allows you the comfort of working on your schedule from anywhere. I can tell you from personal experience that setting up your business to do this one great step toward personal freedom.

    4. Work with who you want – This is a big deal because stress statistics show that stress related illness is interconnected with who you work with or bad working relationships in general.

    5. Promotions based on promos – The amount of money you make is directly related to the promotional efforts you put into marketing your content. This is all up to you and your work ethic.

    6. Pay equals value – This is the strongest and most relevant point in the book. If you deliver great value, people will pay you for it and you can decide what to charge. You are not trading hours of your life for dollars.

    7. Small Teams – You do not need a big team to do this. You can outsource several of these steps so that your payroll does not spiral out of control. There are information marketers that make millions of dollars a year with very little staff.

    8. Tools are cheap – Technology today really is cheap. There are so many excellent software packages that are free that you can craft your whole infrastructure for next to nothing.

    9. Financial Income can beat that of other industries. There are six ways to market your stuff and each has a different price point. The best business models are summed up in one phrase – “one to many”. Creating something once and selling it over and over is the true key to unlocking the wealth puzzle.

    The Millionaire Messenger is a good book that will give you the direction you need and the questions required to get you on the path to personal wealth and freedom.

    I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit. Habits form in as little as 21 days. One thing you can take away from this book is one to many. When crafting your business model or tweaking an existing model, remember to leverage the power of “one to many.” In our software business, we create a software module once and sell it many times. This is how Microsoft and Oracle generate billions of dollars each year.

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    Source by Joe Mosed

    Views: 0

  • Health Benefits of Shiso – What Can This Herb Do For You

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    The concept of natural medicine and using items to help heal your body naturally is certainly nothing new. In fact, this idea has been around for ages. Now it might be considered ‘alternative medicine’ compared to the technology that exists these days, but some people still prefer to use a natural healing method rather than lining the pockets of the pharmaceutical industry. One of things that can be used for such a task is something known as Shiso. This is simply an herb that is a part of the mint family. It is found quite commonly in places like China, Japan, Vietnam and India.

    Perhaps one of the biggest reasons why people like to use Shiso is for its ability to help make the skin look healthier. These mint tea leaves can work from the inside to help give your skin a more lustrous shine, not to mention a better overall complexion. The reason these tea leaves are able to help the skin look so much better is because of a few different reasons. These tea leaves are loaded with different properties such as antioxidants, anti-inflammatory and anti-allergenic components. Not only do these agents help make the skin look better, but they can also help improve the overall health of your immune system.

    One of the reasons why Shiso tea leaves are able to help improve the condition of the skin has to do with all of the natural vitamins and minerals that are found inside of the leaves themselves. This type of tea is very simple to make and can be consumed either piping hot or ice cold. Not only is it available in tea form that you can drink, but other products also make use of its natural properties. It can also be found in things like lotions, moisturizers and soaps.

    The oil that is found inside of Shiso tea leaves is extracted by heavily compressing the seeds. This oil has a lot of uses on its own and is usually more sought after for these other uses than it is for its taste. Some of the health benefits of this oil include being a great source for omega-3 fatty acids, which are good for improving immunity, helping to prevent cancer and heart disease. In addition to medical benefits, the oil that comes from these leaves can also be used in creating various paints, lacquers, printing inks, varnishes and linoleum.

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    Source by Tad Kumagai

    Views: 0