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  • Businesses Pursuing New Product Development

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    With the aftermath of globalization, companies are carefully thinking about the best ways to extend their product and service offering. Thus, product development strategy is critical for their success. Yet, many companies are in defensive mode and merely want to maintain the position in the market place.

    However, staying in a holding position is a definite way for companies to be left behind. Innovative thinking that allows for product/service growth is a too sure way for sustainable success. In today’s discussion, we will explore the importance of product development for the growth of businesses, especially in a competitive market.

    Launching into new product offerings is not easy. According to one market research, approximately 75% of consumer-packaged goods and retail products fail to earn even $7.5 million during their first year. Harvard Business School Professor, Clayton Christensen, who is the world’s foremost authority on disruptive innovation, suggests that the failure rate of new products may actually be as high as 95%. Product failure rates relate to the number of products that are launched commercially but fail.

    Geoffrey A. Moore, the author of Crossing the Chasm, maintains the challenges of product deployment: “… the less successful product is often arguably superior. No content to slink off the stage without some revenge, this sullen and resentful crew casts about among themselves to find a scapegoat, and whom do they light upon? With unfailing consistency and unerring accuracy, all fingers point to-the vice president of marketing. It is marketing’s fault!” Thus, new product development is a risky proposition to senior executives making these critical positions as well as the organization as a whole.

    Businesses that want sustainable growth must develop new product and services often and consistently. Philip Kotler and Kevin Keller, authors of Marketing Management, “In an economy of rapid change, continuous innovation is a necessity. Highly innovative firms are able to identify and quickly seize new market opportunities.”

    In taking any actions on new product development, businesses should think strategically about their product development. Alexander Chernev, the author of Strategic Marketing Management, further argues that managing growth is the most preferred route to profitability compared to just cutting cost.

    He outlines four key issues in managing growth, which include: (a) gaining and defending a market position, (b) managing sales growth, (c) new product development, and (d) product-line management. Chernev maintains, “New products and services are the keys to sustainable growth; they enable companies to gain and sustain their market position by taking advantage of the changes in the market to create superior customer value.”

    With that said, new product development meaning having the ability to take a product or service idea and convert it into a tangible offering that customers want. The following are the steps that more products undergo for market consumption: (a) idea generation, (b) concept development, (c) business analysis, (d) product development, (e) market testing, and (f) business deployment.

    The Ansoff Matrix is a strategic tool for product development, consisting of market penetration, market development, product development, and diversification. In market penetration strategy, organizations seek to grow using its existing product offerings in existing markets. With this strategy in mind, organizations try to increase market share. In a market development strategy, companies try to expand into new markets like new buyers using their existing offerings. In product development strategy, businesses seek to create new products and services targeted at its existing buyers.

    In a diversification strategy, an organization tries to grow its market share by introducing new product offerings while at the same time entering a new market. Diversification is the most-risky approach due to simultaneous making new changes (new product, new market). Kotler and Keller further maintain the difficulty of sustainable product success: “It is increasingly difficult to identify blockbuster products that will transform a market, but continuous innovation can force competitors to play catch-up.” The concept sounds easy. However, it is riddled with problems.

    Without a doubt, many companies know that product development is a risky business. Although many consumers will proudly proclaim the success of many innovative products like Apple and Google, these same buyers are not aware of the numerous product launch failures in this country. In our discussion, I demonstrated the importance of product development for the growth of businesses, especially in a competitive market. Failures often lead to innovation.

    American great inventor, Thomas Edison, had his own share of failures, but learned how to innovate because of them: “I have not failed. I’ve just found 10,000 ways that won’t work.” Likewise, today’s businesses can also achieve success if they understand how to deploy their products and services to the marketplace strategically. Although there is enormous danger in failure, there is also the opportunity of unforeseen growth. Don’t wait until it’s too late.

    © 2017 by DD Green

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    Source by Dr. Daryl D. Green

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  • Secrets of the Piggyback Marketer

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    Owner/Producer of SIMPLEnetworking, Chi Chi Okezie is an expert in piggyback marketing and uses other people’s resources to grow her business, credibility and brand-name. Never stingy with information, Chi Chi has graciously enlightened us with five points on piggyback marketing as follows…

    #1 “Civil Servant”

    Golden Rule in Piggyback Marketing, “You keep what you give away.”

    Volunteering is the biggest, best and most effective tool in Piggyback Marketing. When you volunteer with a big company or organization, doors swing open in your favor. Whether you are donating money, time or services, you position yourself into a group of like minded, generous and business oriented “do-gooders”. Latching onto a credible name or brand will drastically increase your visibility and add dimension to your efforts.

    #2 “Moonlighting”

    Start teaching a continuing education class or an evening course at a well known state or private institution. Pick a course or topic in which you are an expert. By teaching the class, you are building your credibility and developing great skills in research, communication and public speaking. You are automatically associated with the state or private institution and can leverage that for business. The class becomes another product which you can market to your clients and potential customers.

    #3 “Club Hopping”

    Join a club, chamber of commerce, business organization etc. and become an active member. Usually, clubs/organizations are members of bigger clubs and organizations. You can approach the director/president of your group and ask to be a representative of that group or organization which is a member of a bigger group, organization or chamber of commerce. Next thing you know, you will be seated or rubbing elbows with board members and significant decision makers!

    #4 “Show Your School Spirit”

    Get involved in your school alumni chapter and attend events or join a committee. Your position within the chapter can be a direct link in marketing your business to fellow alumni as well as school departments and students. Also offer to do class presentations, mentor students or be a recruiter/liaison. If there is not a chapter in your city, contact the alumni dept. and suggest one – you can be the President!

    5# “Half Time Show”

    Do you know any colleagues, entrepreneurs or other professionals who present seminars, classes, workshops or talks? If so, offer to do a quick presentation during their breaks to promote your brand, industry, products or services. Or you can opt to introduce the speaker/lecturer at an event. If you can make a dynamic introduction or pull off a great presentation during a break, potential customers will flock to you for business!

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    Source by Chi Chi Okezie

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  • Did the Power of Prayer or Pembrolizumab Cure Former President Jimmy Carter?

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    Former US president Jimmy Carter announced his brain cancer has disappeared, but is it due to a miracle or a medical miracle?

    In August 2015 former President Carter had elective surgery to remove a tumor on his liver. As a part of the process a scan discovered four spots on his brain. The diagnosis was stage IV melanoma. Stage IV melanoma is a kind of cancer that starts in the cells that produce the pigment that gives your skin its color, known as melanocytes. A stage IV diagnosis means it has spread via the bloodstream, or through the lymphatic system, to other areas of the body. The American Cancer Society (ACS) estimates that approximately 76,160 cases of melanoma (also referred to as malignant melanoma) were diagnosed in the United States in 2014. While melanoma accounts for only approximately 5% of skin cancer cases, it is estimated to be responsible for the vast majority of skin cancer deaths. The prognosis is generally not good for a person diagnosed with stage IV melanoma, especially one that has spread to the liver and the brain. The overall 5-year survival rate is about 15% to 20%, depending on the age and overall health of the person. The median survival is 6-10 months. The traditional course of treatment is surgery to remove tumors, radiation therapy, chemotherapy, and more recently, clinical trials, targeted therapy and immunotherapy. However, these numbers may be changing as the newer immunotherapy and targeted therapy have led to important improvements in patient outcomes. Recently an immunotherapy treatment made the news when it arrested acute lymphoblastic leukemia, saving the life of an infant in the UK.

    Pembrolizumab breakthrough treatment

    Former President Jimmy Carter was given a new breakthrough treatment Pembrolizumab. Pembrolizumab is sold under the brand name Keytruda and was developed by Merck & Co., Inc. in the United States. In September 2014 it was one of the first immunotherapy drugs approved by the Food and Drug Administration (FDA). Instead of killing cancer cells, immunotherapy drugs are designed to boost the body's immune system to fight cancer. Pembrolizumab is a monoclonal antibody. Recent studies involving Pembrolizumab have shown the drug has increased overall survival of melanoma patients. Although the long term outlook is still unknown, it is only thought to extend survival in patients and not necessarily be a cure.

    Science Proves the Healing Power of Prayer

    It's no secret that former President Jimmy Carter is a devout man. Carter was born and raised in Plains, Georgia as a Southern Baptist. He continued his religious beliefs into adulthood. He attends church everywhere he travels, teaches Sunday school, performs missionary work and is known to pray every day. Prayer groups around the world have undoubtedly been praying for the healing of the former President, along with his family and friends. For the devout, there never has been been any question that prayer has the power to heal, but others are skeptical and want scientific proof. Current research from leading hospitals and universities across the US has shown conclusively a belief in God really is good for you, making you healthier and happier, and helping you live longer. Prayer is a practice that reaches across all religions, and even to those who do not believe in a deity. "Studies have shown prayer can prevent people from getting sick – and when they do get sick, prayer can help them get better faster," Duke University's Harold G. Koenig, MD, states. An extensive review of more than 1,500 reputable medical studies "indicates people who are more religious and pray more have better mental and physical health." And out of 125 studies that looked at the link between health and regular worship, 85 showed regular churchgoers live longer. A CNN poll arrived that 73% of Americans believe in the power of prayer. Research that primarily focused on the power of prayer in healing has almost doubled in the last decade.

    So is it possible that former President Jimmy Carter has been healed by God or by a new breakthrough drug? Maybe both.

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    Source by Lisa M Manley

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  • The Motionless Traveller by Author Aspi Doctor, a Spiritual Journey

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    The Motionless Traveller by Author Aspi Doctor

    I thought it fitting to play my Dalai Lama CD while contemplating the novel I have just finished; “The Motionless Traveller” by author Aspi Doctor. It assists in setting the tone while I attempt to articulate the many levels of knowledge woven in between the lines for the reader to catch or to just simply sit back and enjoy the ride. Yes, the Dalai OM’ing in the background of my concsious mind overseeing that this review is done with honour. I think he would approve.

    Aside from the fact that I am continually amazed at the phenomenal talent to be found off the beaten path of the big box book publishing houses and corporate monopoly distributors and retailers, who knew that this Northern Ontarian would be reviewing a such a ‘shining star’ from India.

    To have the gist of the novel, it is important to understand a bit of the man behind the words. Aspi was born in Bombay, India into a family of Zoroastrians and avid readers. He first demonstrated his gift for storytelling in primary school, to the delight of his classmates. Among the many other demands of a vocation within academia and in pursuit of his passion of the written word, Aspi studied English Literature obtaining a Masters Degree and Diploma in Journalism at the University of Bombay. Here Aspi was awarded the honourable prize of ‘First Standing’ in his subject group, and continued to explore many other dimensions of the wonderful world of literature in the Dramatic Arts and Theatre, Public Speaking and Radio Script Writing.

    In 1969, Aspi finally began putting pen to paper in earnest above and beyond his full duties as Principal and Academic of the Tolani College and the A.P. College of Commence, (affiliates of the University of Bombay). As a respected educator in his own right, he wrote and published a number of Text Books, such as; Business Communications-25 editions, Bank Correspondence-11 editions, Communications Skills in English-12 editions, Mass Communications-6 editions and more.

    In 1980, this calm, wise, insightful, mild mannered and ever smiling semi-retired professor began to put his wealth of knowledge into fiction format with “The Motionless Traveler”.

    A futuristic story that begins in Bombay India, in an era of post fossil fuel exhaustion and overpopulation with a bored government worker named Krish. Jolted out of his routine life when he rescues a young girl from a street gang, Krish inadvertently embarks on an adventure that spans the globe when he is gifted a ‘magical’ statue of the Buddha. Intertwined within the many levels of the story the reader gains glimpses into the Indian cultural mind with hints of Buddhism, Zoroastrianism, Spiritualism with some key Natural Law and Quantum Physics to ponder. Through the fine art of storytelling, we participate in Krish’s spiritual and metaphysical journey to a desert in Arabia, to Africa, to Mexico, to New Mexico, the United States, all to arrive at destination Canada. However, the true destination is to be continued long after the Buddha is handed over to a scientific research group, whose intent is to unravelling the statues mysteries amidst much intrigue as.

    Krish’s magical journey across oceans and continents brings thought provoking insights to the reader while he grows into new found power and understandings of the laws of nature and ultimately the evolution of mankind as a whole.

    As with all great teachings, the story is innately and humbly human while touching on the sacredness of the spiritual journey toward a collective and timeless God consciousness.

    Aspi continues to devote his so called spare time to his current writing endeavors which include another fiction novel entitled “Feet of Clay”. Several more text books are also in progress and pending publication.

    Aspi is currently the Vice President of the Association of College Principals in Bombay and an active member on the board of directors of two other educational institutions.

    I look forward to his next novel with anticipation of yet another spiritual journey filled with insights and the human condition. I am happy to recommend this work.

    Addendum: It is worth the time to peruse the http://www.ideaindia.com web site, a wealth of talented authors, good books, free e-books and articles covering many genres and topics.

    Reviewer:

    Jan Porter – http://www.inspiredsoulworks.com

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    Source by Jan I Porter

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  • How Smoking (Drug Abuse) and Drinking (Alcohol) Affects Your Academic Performance

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    One day, Barack’s mother, Ann Dunham marched into his room, wanting to know the details of Pablo’s arrest. “Don’t you think you are a little casual about your future?” she asked. “What do you mean? he responded. “Bar, you know exactly what I mean. Your friend Pablo was just arrested for drug possession, and your grades are slipping. You haven’t even started on your college application.”

    Barack Obama was a serious and brilliant student before he gained admission into Punahou School, Honolulu. In this school, he joined the “Choom gang”. It was a self-named gang that spent time together drinking alcohol, smoking marijuana and sniffing cocaine. Drugs made the choom gang popular in school. His relationship with the choom gang prospered, but his academics suffered. Drugs and alcohol made him lose focus. All he thought about was how to get high. He and his friends Ray, Pablo, Mark and others exhausted their time devising simply ways of doing drugs, which include total absorption (TA), the antithesis and the choomwagon. Reading was difficult because he was always high and confused. Indeed, he was heading towards becoming a junkie.

    His performance in school was a mess. Barack’s mother was right. His grades were going down every term. He was not even bothered about admission to college. All he thought was drugs because it was part of him. Truly, his friend Pablo was arrested by the police for drug possession.

    When pressure from his mum and his poor performance became unbearable, he thought about not going to college. Nevertheless, Barack’s mother kept encouraging him. She always told him that he could get into any school in the country if he just put in a little effort. Within him, he knew that the “effort” he needed was to quit drugs.

    He managed to graduate without mishap and was admitted into Occidental College in Los Angeles. Even without the choom gang around, Barack continued his drug escapade. To continue his education, Barack was transferred to Columbia University, New York.

    In New York, he decided to stop getting high. For the first time in years, Barack applied himself to his studies. He regained his love and strength for reading. Reading and understanding became easy because he was focused and at alert always. Barack began to trace out his future. It became clear that he had been wasting his precious time on drugs. He attended class regularly and soon graduated with good grades.

    “Using drugs and alcohol was a seriously misguided mistake. It was my greatest moral failure that could have destroyed my future. Maybe if I had not stopped doing drugs, I might have dropped out of school and wouldn’t have become the 44th President of the United States”, he once said.

    Lesson

    Drug and alcohol use on campus is universal. Students articulate many reasons why they do it, but most neglect to consider the academic and long-time consequences of their actions. Some are compelled to use drugs at social gatherings either because everyone else seems to be doing it or they believe it’s the cool thing to do. Others feel that drug and alcohol abuse offers an escape away from school or work-related stress, financial worries or relationship problems. Some feel that alcohol and drug abuse provide a way to compensate for feelings of shyness or low esteem.

    According to one study, 90% of teens said they have used alcohol; 50% have used marijuana; 17% have used cocaine, and 13% have used some form of hallucinogenic drugs. Drug use has been classified as a major problem of students as early as in primary 4. A recent report published by the Substance Abuse and Mental Health Services Administration suggests that adolescents who receive grades of D or below are more likely than those in good academic standing to have recently used cigarettes, alcohol and/or other illicit drugs.

    The new research is part of a large-scale study of health and development conducted in New Zealand. Researchers administered IQ tests to over 1,000 individuals at age 13 (born in 1972 and 1973) and assessed their patterns of cannabis use at several points as they aged. Participants were again tested for IQ at age 38, and their two scores were compared as a function of their marijuana use. The results were striking: Participants who used cannabis heavily in their teens and continued through adulthood showed a significant drop in IQ between the ages of 13 and 38-an average of 8 points for those who met criteria for cannabis dependence. (For context, a loss of 8 IQ points could drop a person of average intelligence into the lowest third of the intelligence range.) Those who started using marijuana regularly or heavily after age 18 showed minor declines. By comparison, those who never used marijuana showed no declines in IQ.

    Researchers studying the effects of alcohol use on the brain are aided by advanced technology such as magnetic resonance imaging (MRI), diffusion tensor imaging (DTI), position emission tomography (PET) and electrophysiological brain mapping (EBM) showed that long-term heavy drinking lead to shrinking of the brain which impairs learning, memory formation and retrieval. That is why most times we read and forget within a short period.

    The process of generating new brain cells (i.e., neurons) is called neurogenesis. High level of alcohol leads to a disruption in the growth of brain cells. The decline of the number of brain cells leads to problems in learning and behaviour. The number of brain cell a student possesses determines his level of understanding. A student who has a higher amount of brain cells will do better academically.

    Thiamine, also known as vitamin B1, is an essential nutrient required by the brain. Up to 80% of alcoholics have a deficiency in thiamine, which may lead to memory loss and mental confusion. It might also affect your attention and concentration. Substance abusers easily get distracted; misplace things, forgetting to keep appointments and so on. As the brain continues to adapt to the presence of the drug, regions outside of the reward pathway are also affected. Brain regions responsible for judgment, learning, and memory begin to physically change or become “hardwired.” Learning, reading, and comprehension becomes difficult because the brain had been wired to focus on alcohol.

    Alcohol can produce detectable impairment in memory after only a few drinks and as the amount of alcohol increases so does the degree of impairment. Large quantity of alcohol can produce a blackout or an interval of time for which the intoxicated person cannot recall key details of events or even an entire event. Think about how much study time you have lost because you were too hung-over the next day to go to class. Drug abusers oversleep and are always tired.

    Severe Hallucination is another problem faced by drug users. Most times they lose touch with realities during lectures or examination. Physically they are in class but mentally they are somewhere else. Academics requires both physical and mental alertness. Therefore, a “high” students can attend lecture but will derive nothing because he was busy building castles in the air. Hallucination leads to academic failure.

    Everyone who became a drug or alcohol addict started with “let me taste or try it.” Smoking cigarette or Indian hemp or drinking alcohol is not a sign of “big boy or big girl”. It is not a sign of maturity but immaturity. You should not please your company by abusing drugs or alcohol. Drugs and alcohol are slow poisons. It solves no problem, if you get high because of financial stress, relationship problems, shyness or peer pressure, after some minute, you will get low and the problem will still be there.

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    Source by Anyaehie George Kelechi

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  • Why You Need to Express Emotion

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    When I was young I was taught that crying was not good. After all, the message was that if you cry too much, “you’re going to get sick.” Crying, especially in public, definitely was bad news. In short, crying, even when grieving, was considered to be a sign of weakness. If you were going to cry, then do so in private.

    Through the years this and many other natural ways of showing emotion have been stifled by many of the celebrities who always assume a stoic pose when appearing on camera. (I always remember the death of President Kennedy and the way Jackie showed little emotion during the funeral and on TV.)

    Many additional beliefs about expressing emotion were looked down upon for years as western culture had adopted the “rugged individualism” view of dealing with life in all its manifestations. Expressing emotion was out and being strong was definitely in. Keeping emotion within is presently the cultural norm.

    However, psychology and the social sciences have shown time and time again the importance of expressing, in some form, what is happening inside; it can actually save your life. If you have been trained by the authority figures in your life to suppress your feelings or if you are unable to cry (much to do with unconscious beliefs instilled early in life) when one might be expected to do so, consider the following.

    1. We are built to vocalize feelings and tell our stories. This is an inherent and normal human response. Its purpose is to relieve the stress of trauma and massive change that occur in every life. There is a basic human need to externalize the pressure and pain that develops within.

    2. What is the alternative when we bottle the anxiety, anger, fear, guilt or pain that is generated by a major loss? The physical self pays a huge price to perform this task. Stress hormones go into overdrive and every cell in the body is affected. I repeat, every cell in the body is heavily stressed. Energy stores are depleted.

    3. A more vicious result of stuffing feelings is that our unconscious and our memory banks keep them forever alive in full force. Consequently, we are easily thrown into deep pain throughout life when something we see in a movie or on a TV show or read in the paper, cues up the terrible feelings and memories we never dealt with.

    So what can you do? The obvious answer is to find a way to tell your story of pain and disappointment. If you don’t have a best friend who is a good long-term listener, (a resource we all need to develop), then seek out a counselor, clergy person, or support group. You also can express feelings through writing, drawing, painting or sculpting. Reach out to God to unload your burden. You may need several avenues of release.

    Give in to the natural inclination to share the pain of loss. There is nothing weak about doing so. It is not merely highly therapeutic, it will lead to insights into your loss and how to cope with it (verbalizing our feelings often leads to new interpretations and thoughts). When appropriate, request your good listener to give you valuable feedback.

    Make every effort to change the pattern of the way you deal with loss and change and encourage your children to be open with you about their feelings. See the process as wisdom seeking and in making wise choices. Let periodic expression, where you plumb the deepest depths of your feelings, become part of your long-term healing process. We all need the nurturance and feeling of community that sharing feelings naturally brings forth.

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    Source by Lou LaGrand

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