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  • 4Ps & 6Ps – Marketing Mix

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    Marketing mix is one of the major concepts of marketing. According to the traditional base, there are 4Ps of marketing. These are referred to as the marketing mix. But in the modern use of the term, many more Ps have been coined. People have found six, seven even eleven Ps of marketing. In this article we will talk about the 4Ps and 6Ps.

    Four Ps

    The four Ps of marketing mix consist of Product, Price, Place and Promotion. Product means the thing that you are selling. It can also be a service like the tourism industry.

    Price means the rate at which the product is being sold. A number of factors are involved in determining the price of a product. These include competition, market share, product identity, material costs and the value customers perceive of a product. In fact prices are also determined by competitor’s products. If the competitors have the same product, then the price of a product will go down.

    Place refers to the real or virtual place from where a product can be bought by a consumer. Another name used for place is called “distribution channel”. Promotion is the way that a product will be communicated to the general public. There are four distinct ways in which this might be done- ‘point of sale’, ‘word of mouth’, public relations and advertising.

    Somewhere down the line people felt that four Ps were not enough for marketing mix. It had to face a lot of criticism mainly on the grounds that it was extremely product focused. This was not enough for the economy which is based a lot on services as well nowadays.

    Another criticism that marketing mix has to face is that it does not have a ‘purpose’. So it should be looked upon as a tool that sets marketing strategy. Another criticism of marketing mix is that it does not discuss customers. This is why the concept of Six Ps of Marketing mix has achieved relevance.

    Six Ps

    The six Ps contain all the four Ps of marketing – product, price, place and promotion. In addition, it contains, two new Ps, namely People and Performance.

    People include the potential and current customers of the business and how they make their purchase decisions. Market segmentation is also a part of this. It contains the features of market segmentation and the most attractive segments of this market.

    The next P is Performance. This implies the performance of the business. The financial and strategic objectives of the business are dealt with here. It is also seen whether these objectives are achievable and realistic or not. The metrics of financial performance are also seen and appropriated in this division.

    The six Ps of marketing mix help to overcome the criticisms of the four Ps. Hence the 6Ps serve to be a better alternative as compared to the 4Ps of marketing mix.

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    Source by Pepik Smith

    Views: 0

  • 5 Tips for Dating Slavic Women

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    Depending on how young is the lady you fancy and where she had grown up (in a western country or somewhere in Russia, Belarus, or Ukraine), she will behave more or less like the typical Slavic woman. Girls who grew up in western countries may behave similar to western females. But if she finished school in countries of the post-USSR, then she definitely will have some specific expectations that you need to take in consideration in your approach.

    1. Dress up.

    A well dressed man is a pleasant sight for most females. But Slavic women dating rule book has a special place for an elegant man, as Russian, Ukrainian ladies love to dress up themselves. If you look sloppy, she will not feel comfortable and may decide you are not a suitable match. Wearing a jacket, nice pants, and a collared shirt with laced-up shoes will make you look more attractive for women of Slavic origin.

    2. Bring flowers.

    Most westerners think it’s too much to give a woman flowers on the first date. But if a woman is from the former USSR, she expects it as a necessary gesture of adherence to the polite courtship ritual (as opposed to a guy simply trying to pick her up). FSU dating culture still insists on a man bringing a bouquet for a lady on the first date, or she will think you do not respect her. How do you find out if the Slavic girl you have a date with expects flowers from a man? Ask her if she likes flowers. If she says, “Of course!”, then ask her what kind of flowers she likes. If she can give you an instant answer, she is definitely into the “flower dating culture” and you are safe to bring a bunch of pretty blossoms. (Sure, if she says she doesn’t like flowers, no need to do it.)

    3. Court her.

    Courting means looking after your girl on a date as if she was a dainty lady: Open doors, move chairs, offer your hand when she exits a car, hold her coat for her to slip in. Things that gentlemen used to do for their ladies in 1950s. (Ask your grandmother if you struggle to understand what it’s all about.) These little gestures are still in vogue among Slavic girls and she will be really impressed, as most westerners don’t do it. That’s a sure way to separate yourself from all the other guys trying to woo her.

    4. Make decisions.

    Every Slavic girl wants to meet a “real man”. What does she mean by that? Someone who is decisive and confident. This means, book a restaurant (you can even find a good Russian restaurant, she will approve), decide what you do before and after, ask what she is going to eat prior the waiter coming and order for her, and so on. She wants to feel that she can simply relax and rely on you. That’s what Slavic women seek in a partner.

    5. Pick the bill.

    If you offer to split expenses, this will be the last time you see your Slavic girl. In Russia and Ukraine, men still pay for dates -moreover, a Russian guy would feel insulted if a woman offered to go halves, as if she thought he wasn’t a “real man”.

    If you follow these 5 easy tips, your dates with Slavic ladies will definitely go smoother.

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    Source by Elena Petrova

    Views: 0

  • No More Rainy Days in Your Multi Level Marketing Business

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    Take away the rainy days in your multi level marketing business and replace them with a sunny sky. Life we ​​know is not easy but with a little changing of the mind, heart and soul. We can overcome the obstacles with ease and never have to deal with the same old rubbish again. Change is necessary to evolve to the next level in our professional and personal development. The multi level marketing industry is about change, everything from leadership to new products that hit the markets on a regular basis. Are you ready to change for the better?

    Take a moment with a cup of coffee in the morning and think about your self-confidence, self-esteem for a few minutes. Are they reflecting the spirit of the multi level marketing ideas? Sometimes our ungrateful spirit can harm us from achieving the level of success that we truly desire. The way we think about certain life aspects can be harmful to the way that we handle our multi level marketing business. The moods and lack of inner core traits can always be removed and exchanged for more of positive outlook. When we decide to be grateful about our business? We can learn to find new doors to open but this gratefulness needs to be genuine and not just a flux of relief.

    Gratefulness for the littlest things can be a real life changer. Learn to value others, do not judge or place a heavy load of expectation on them. The yoke could drag down your multi level marketing company. You are free to make any amends to your life or beliefs and it will take some work, there is no miracle potion to change them overnight. You can start learning to change them overnight and make the effort to find the little cobblestone pathway of happiness. What makes you happen? Is it the sound of change filling up your child's piggy bank? Perhaps filling exhausted after a long day of talking with prospects and closing out some deals.

    Find yourself a good starter edition book for those entering into the MLM industry and who could use a pre-course to training or after training support. There are definite skill sets that need to be balanced to help you remain rock steady in the multi level marketing business. Are you ready for a life-changing environment? This type of book will offer a basic insight to the human psyche and should be used to reinforce the training theories that your company has to offer.

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    Source by David L. Feinstein

    Views: 0

  • 5 Reasons to Be in the Restaurant Business

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    Restaurants can be found in almost everywhere that you may go and this is proof that this kind of business is really good. Every once in while, someone makes a decision to open up a restaurant for whatever reasons he/she has. There are evidently many reasons why people choose to open such business and you do not need to have the same reasons. You just have to evaluate what you want and to help you out, here are 5 reasons why you should be in the restaurant business.

    The fact that all people need to eat is one of the main reasons why you should be in the restaurant business. People can actually cook their foods on their own at home but sometimes there are people who choose to eat in a restaurant, the busy people in particular. Because they do not have enough time to cook at home, they prefer to go out and eat. In addition, during special occasions or events, there are people who choose to celebrate in a place other than their home and they want to taste different types of foods.

    Considering the fact that people need to eat, somehow you can be assured that the chance of your business to become a failure is smaller and this is another reason why you should be in a restaurant business. As long as you know what the people want and what they are looking for, you are going to be just fine. You just have to be creative and imaginative when it comes to the foods that you are going to prepare. If you want a lot of people to come to your place, then you need to come up with something new, unique and delicious. With this, you can surely keep the people coming to your place.

    If you love to cook a large variety of foods, then a restaurant business is going to be great for you. Although starting up this kind of business does not really require you to be someone who loves to cook, it’s definitely better if you do. When you are doing something that you really love, then the results/outcome would be better than doing something that you do not have that much interest in.

    Having a place where a lot of people pass by every single day is another sign that you should start-up a restaurant business together with your passion for cooking. If you have a really good place that’s accessible, many people would instantly know that your business exists and this means that you do not need to spend too much money for advertisements.

    And of course, money is the last reason why you need to be in a restaurant business. Along with all the reasons stated above, if you have enough funds to open up a restaurant, then you should go ahead with starting up your own.

    However, if you feel that you are not really interested in this kind of business, that’s the time when you can look into other options available.

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    Source by Mabel Miles

    Views: 0

  • The Front Door Money Modality

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    This is a very easy modality to implement. It’s a one time modality if you want it to be- you do it and forget about it. You can do it again every Spring, every equinox, or, every full moon, if you want to. Or you can do it once, and forget about it. It’s really about the intention you infuse into this modality while you do it.

    The art and practice of Feng Shui is something that seems confusing and elusive at first. There are many ways to approach the subject and there are many Practitioners who interpret Feng Shui and implement it in their own unique way. Basically, Feng Shui concerns itself with how Energy is directed, deflected, and capitalized on based on certain Baguas, or, areas of your home. The theory is, that by changing how Energy is channeled and flows throughout your home, you also begin to change your very own Energy.

    What flows into your home via your Front Door? What energy are you allowing into your place of residence? This particular modality will assist you in channeling the Energy of abundance and wealth into your home. Although many Feng Shui practitioners have advocated this modality, I suggest some preparation work before doing it.

    In essence, you place nine coins under your front door’s welcome mat. The coins can be a mix of loose change, silver dollars, or, antique coins. They will form a V pattern, with four on one side and four on the other, the ninth coin will be placed at the apex of this pyramid. The top of the pyramid faces your door, the widest part of the pyramid faces outward. This type of shape is conducive to channeling and redirecting the Energy of Abundance and Wealth to the person(s) receiving it, inside your Home.

    That’s it. If you’d like, you can do some preparatory work.

    a) Let the coins sit in a cup or bowl of sea salt or kosher salt overnight. This will release all the Energies built up on the coins from previous owners.

    b) Before placing the coins under your doormat, Bless them. Set an Intention that the Energy of Abundance and Wealth and Financial Freedom flow into you through those coins.

    That’s it! A simple modality to allow the Energy of Abundance and Wealth into your Home.

    Big Hugs,

    J.Henry

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    Source by J. Henry

    Views: 0

  • Can Animals Get PTSD? Yes! Animal Communication and Energy Healing Can Help

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    Today, many rescued animals experience PTSD. They need help to heal before they can integrate into your family. Animal Communication and Energy Healing are two powerful tools to assist them.

    Why do so many animals experience trauma today?

    Many of the reasons are similar to those experiences that can cause PTSD in humans.

    ~~ Too early separation from the mother dog, cat, or horse, for whatever reason.

    ~~ Separation from their human family due to hurricanes, storms, flooding, fires, earthquakes, and other weather or earth-changing event in which people and their animals can become separated.

    ~~ Being shuffled from one rescue place to another in the genuinely loving effort to find the rescued animal a new home.

    ~~ Traumatic loss because the family is no longer able to keep the animal due to financial and/or health changes.

    ~~ When animals are dropped off at shelters or abandoned without explanation, they are confused, scared, hurt, angry, grieving, and afraid – just to name a few emotions that come up for them.

    ~~ When the shelter is one that kills animals after so many days, the animals know they might be killed, and the spirits of other animals killed there may be lingering, making the situation even more uncomfortable.

    This is not a complete list, but this list illustrates that one or more of these experiences may make integrating into a new loving family a challenge for the animal you’ve so lovingly adopted.

    The good news is that animals can recover from PTSD.

    When you adopt an animal from a rescue facility, you may not realize immediately that the animal is having difficulty adjusting.

    I’ve had clients ask for my assistance after struggling for a year or more to connect with a cat or dog or horse who has experienced a traumatic event.

    These clients are good, kind, loving, nurturing people who have tried everything they can think of to help their new animal companion adjust. Often they have been pouring love to an animal who is not open to receiving it.

    Of course, the sooner you ask for assistance, the sooner you and the animal will begin to build trust and open a loving connection between you.

    When an animal is emotionally shut down, afraid of experiencing yet another loss, and/or distrustful that this will be their “forever” home, something else must be added to the equation to assist them.

    Whatever history you have about the animal is also a very important piece of the puzzle.

    Using my Animal Communication and energy healing skills, I can offer you and your new companion special assistance.

    Over several sessions, I am able to establish a rapport with an animal who is very shut down.

    It can actually help me connect with them because I’m not physically present.

    Working from a distance, I can easily make a telepathic connection, which some animals experience as less intrusive than a human stranger being physically in the animal’s space.

    Furthermore, telepathically and energetically…

    ~~ I can feel what the animal is feeling because I’m a strong emotional empath.

    ~~ I can feel if the animal has a huge wall around themselves, or just needs some additional reassurance.

    ~~ I can feel if the animal is distrustful and can suggest ways of building trust.

    ~~ I can often feel if the animal is hiding something or lying to me and/or to themselves.

    ~~ I can ask other animals in your family for any insights they want to share, assuming they have already met the new family member. These often prove to be of immense value in understanding what’s going on with an animal who is too closed down to share very much.

    ~~ I can scan the animal energetically, with the animal’s permission, to pick up energy patterns in their auric field, chakras, and physical body.

    Once we have a better understanding of what’s going on for that animal, we together develop a plan of action.

    ~~ Sometimes Flower Essences are a good way to start. I am able to suggest appropriate essences to assist you and your animal companion(s).

    ~~ As a Certified Practitioner of The Emotion Code™, developed by Dr. Bradley Nelson, I know what a valuable tool this is for assisting an animal with PTSD. (This system has also been shown to be effective with humans.) Releasing emotional blocks and reducing or eliminating walls around their hearts will bring about huge healing shifts.

    ~~ As a Certified Multidimensional Healer, I work with healing teams from Source to remove the energy patterns of trauma, repair chakras and other damaged areas, assist the animal’s bodies to rebalance, and bring the animal into a space of harmony, peace, and openness to their new life circumstances.

    ~~ I may also refer you to other practitioners who offer many other alternative services that will assist the animal, such as acupuncture, chiropractic, Theta Healing, and basic training for dogs and horses.

    Having a “plan of action” helps you and the animal know what next steps to take and have a sense that there truly is hope of healing the animal and the entire situation.

    Have you recently brought home a new animal or are planning to adopt from a rescue place?

    If so, keep in mind that while coming to your home is the best thing for this animal, in some cases you many need to take some extra steps to help the animal integrate and become part of your loving family.

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    Source by Nedda Wittels

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  • Does God Heal Today?

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    I’d never faced this decision before… I didn’t know what to do. When I was first diagnosed with the HIV virus, I read innumerable articles on it and later suffered from an information overload and depressing confusion. One article would speak in favor of taking the highly toxic HIV/AIDS medicines, and then I’d read another one that spoke against it with just as convincing of an argument.

    As a Church of God member, I knew we encourage members to have faith in God and teach doctors have their place but that it is very limited. As I told my doctor: “Miracles have no side effects and are for free.” We’re all familiar with the poor lady in the scriptures who spent all she had on doctors and wasn’t any better for it and then Jesus mercifully healed her.

    I cried out to God: “I don’t know what to do. What should I do? I know you can heal me, but what am I supposed to do for myself?” And shortly thereafter called my mother, who simply said: “You could always try the medicines and if you don’t like them, you can always stop taking them.” How logical!

    I immediately began my HIV drug therapy, my AIDS “cocktail.” I know some who have taken meds with few side effects but I could hardly walk when I first started — it was worse than being a staggering drunk — and the nightmares were out of this world…when you finally fell asleep. Later I regained my balance but the nightmares, nightsweats and irritability continued. I would be drenched like I had just gotten out of the shower and I would have some tingling in my arms and legs. Regardless, I strictly adhered to the program for over a year and then said enough was enough. I admit it reduced the HIV viral load to “undetectable” (although it’s still lurking).

    I decided I wanted quality over quantity of life. I would rather feel good for less years than have more years in misery. At least that sounded good. Again, I saw stories on television about others who praised the meds and were near death and bounced back, but one thing is sure: everybody is an individual and everybody must make up their own mind about whether or not to take medicines.

    My infectious disease doctor wanted me on the meds and encouraged me to try another regimen. So I tried nine pills a day of this with two a day of that and endured for several weeks and then said I would rather be dead and stopped again. Later I went on other drugs, and took Bactrim to fight off infections and although I didn’t have any serious side effects, I just didn’t feel right. I actually felt so much better off the drugs!

    So I created my own program: on drugs for 6-8 weeks to knock my viral load down (because I start to get scared as it escalates) and then go off them. I discovered it’s called “Systematic Treatment Interruption” which some studies suggested was good but now the consensus appears to be it’s bad, although I’m skeptical about the lucrative drug industry, a view that has been reinforced by Dr. Peter Duesberg.

    I’ve seen Scriptures where God promises to forgive all your sins and heal all your diseases (Ps. 103:3), and wonder why God hasn’t removed this self-inflicted dreaded disease from me since I have confessed and forsaken my sins (Jer. 30:15, 17). (Some have diseases through no fault of their own). I also know AIDS has helped me to stay celibate, as the Bible prescribes for all singles, and that God says, “My grace is sufficient for you” (2 Cor. 12:9).

    I’ve had miraculous answers to prayer; I’m confident God can heal:

    “I shall not die, but live and declare the works of the LORD. The LORD has chastened me sore, but He has not given me over to death” (Ps. 118:17-18).

    Thy will be done.

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    Source by David Ben-Ariel

    Views: 0

  • Should I Still Be Saying "I Love You" To My Separated Spouse?

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    When you are in the middle of a separation that you never wanted in the first place, it can be tempting to want to remind your spouse that they are still married to someone who still loves them very much. I know first hand that there can be a real worry that if they are outside of your presence, they will begin to forget what they loved about you. Or they will find that the phrase “out of sight, out of mind” is actually true.

    So it may be your normal inclination to tell your separated spouse that you love them every time you talk with or see them. And this is absolutely fine – so long as you are getting an enthusiastic response in reply. Unfortunately, this is not always the case.

    A wife might say: “I know that it sounds desperate and needy. But I can not help it. Every time I talk to my separated husband, I tell him that I love him right before we hang up. I have done this for all the years that I have known him and old habits die hard. At the beginning of our separation, this seemed OK. But the last couple of times, I’ve noticed that he has hesitated before he gives a response. Last night, he didn’t say anything in response. I don’t mean to be dense. Obviously, he probably thinks that I am doing something wrong or he doesn’t want to hear me tell him that I love him during the separation. But not saying it feels like a lie. It feels like playing games or holding back. Am I supposed to pretend that I don’t love him? Because I find that ridiculous. I do love him. And it seems silly to me that I am not supposed to say it every day in the same way that I have for many years. Do I have to stop?”

    That is really up to you. I would never tell someone what to do during their marriage or during their separation. I can tell you what came to be my opinion as the result of a similar situation that I was in. But, I know that all situations are different. So I can’t say that what worked for me will work for you.

    But, during my own separation, it eventually became very clear that my husband was not receptive to me acting in the same way that I did while we were still happily married. When I tried to act as if we were any other married couple or that nothing was wrong, he would act distant or he would start to avoid me. If I pushed, it would get even worse and I would have to work very hard to even get him to take my calls. Frankly, there were times when I could almost literally feel him wince when I told him I loved him.

    As hard as it was to accept, I started to realize that if I didn’t change some things, I might be making this situation a whole lot worse. So I made a conscious decision to back off some. Did this mean I didn’t love my husband? No, if anything, I loved him just as much if not more. But I knew that if I was going to have a chance to maintain that love, I was going to have to find the strategy that brought him closer to me rather than pushing further away.

    And when I tried to push my love on to him, this definitely made him pull further away. So, I toned down my demonstrations and declarations of love. I told myself that this was only temporary, but it was difficult. Still, I knew what was most important was my long term goal and not my declarations of love in the moment.

    My backing off did eventually make things better because it eventually made my husband more receptive to me again. And his being receptive to me meant that we got to spend more time together – which never would have happened if I had continued on with my pushing.

    I can’t tell you what will work in your own situation. I can only suggest that if you notice something not working, then it sometimes makes sense to test out something else – if only once. Perhaps next time you talk to your husband and it is time to sign off, you might try something like: “tonight, I’m not going to insist that I love you, even though I do. I sense that it makes you uncomfortable. But I didn’t want you to think that I was angry or anything. I’m just trying to respect your wishes and not push.”

    At this point, your husband could reassure you that the loving phrases are fine. Or, he may not say anything – in which case his silence speaks volumes. If you do decide to back off and you find that the next time you talk, he seems more comfortable, then you may speculate that backing off a little has helped.

    I know that it might seem weird and almost dishonest to hold back with your own spouse. But a separation can be a very fragile time in a relationship – especially when one spouse has asked for space or isn’t sure what he wants. It become my opinion that if backing off a little is what it took for my husband to eventually be available to me, I was willing to pay that price at the time. Because I knew that it was part of a long-term strategy that was going to mean that I wouldn’t have to hold back once we reconciled.

    Today, I tell him that I love him all of the time, so holding off was worth it to me. And I believe it helped. But every situation is different. In some situations, both spouses are perfectly comfortable with still saying they love one another. And that’s wonderful. But it was not my reality. Still, if every one is happy, then I don’t see any reason to hold back.

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    Source by Leslie Cane

    Views: 0

  • Schizophrenia and Psychosis Cure

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    Only a philosopher could discover that the human being is completely absurd since this fact means that humanity is totally crazy. A psychiatrist could not come to that conclusion without being considered crazy.

    Only a poet could listen to the inner voice of the unconscious wisdom, recognize her ignorance and feel how horrible it is to live in a place where everyone is crazy.

    The cure of schizophrenia and psychosis is the total and absolute respect to the moral principles of goodness. A schizophrenic is someone who is completely dominated by the wild side of his or her conscience.

    In case the patient is a murderer, one must learn how to forgive oneself, which is usually impossible to achieve since no one can forgive one’s own faults when they have caused despair and misery.

    Schizophrenia is a very serious mental and psychic disease that cannot be cured because the wild side has completely dominated the human conscience. There is no human personality in the psychic sphere. This is why schizophrenics cannot recuperate their human conscience once they lose it.

    However, they can learn the meaning of their actions and can regain their humanity if they are willing to endure suffering. Suffering is medicine when it gives the patient the necessary conditions that help one become sensitive.

    In case schizophrenic patients are victims of other people’s cruelty, they must learn how to forgive their enemies, which is impossible because their enemies hurt them too much.

    Schizophrenia is the result of human craziness, the massive craziness that governs our world, a world where terror, violence, immorality, hypocrisy, poverty and indifference coexist. This is the insane world of the crazy human being!

    Psychosis is also the result of the same global insanity…

    In fact, schizophrenic and psychotic patients are the biggest victims of violence and indifference.

    However, they can regain their mental, psychological and emotional health through dream interpretation, even though the process is very difficult and time-consuming. Everything is difficult when we have to deal with diseases as terrible as schizophrenia and psychosis.

    Time and many efforts are required, but the patients can be cured!

    This is a miracle!

    We can cure these horrible diseases and save the people who are affected by them today, but we must surely focus on craziness prevention from now on!

    We must put an end to all the horrors of our lives, so that schizophrenia and psychosis ceases to exist in our population.

    Massive psychotherapy is indispensable for humanity if we wish to save the human race and our own planet, since we have almost destroyed all the natural sources, and created an imbalance in the nature of Earth.

    Unconditional and unrestricted peace, truth, wisdom, patience, piety and goodness are the cures for schizophrenia and psychosis.

    Only when we become organized and everyone will be sensitive instead of being indifferent to the horrors they “don’t have the power to eliminate,” will humanity be characterized by psychological, mental and emotional health.

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    Source by Christina Sponias

    Views: 0