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  • Book Summary: The Millionaire Messenger: Make a Difference and a Fortune Sharing by Brendon Burchard

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    I read this book sitting in a Thai food restaurant on the Oregon coast. The food was outstanding and what was very interesting was the fact that at the cash register there was a book and DVD set talking about going to college for free. The author was a young guy who graduated from Harvard. The whole book series was designed to show college students and parents how to find money to pay for college. Come to find out the author was the restaurant owner’s son. This is a classic example of the Millionaire Messenger in action.

    Why is this important to me?

    I am not doing this summary to waste your time. It is my vision to provide concise action steps that you can adopt right now to enhance your life. The best way to financial freedom is through a business. Now most people cannot simply quit their jobs and to start a new business. Typically you need to work your job and your new business until you have enough sustainable revenue to take your business full time. The Expert Industry is a caring community of people who share their advice and knowledge with the world and get paid for it.

    You may be thinking I am not an expert in anything. This mindset has everything to do with Self-Esteem & Self-Confidence. Brendon addresses these concerns in the book. Think about this – every person has a unique finger print and unique life experiences. Those experiences with additional research can yield you an expert.

    I want to start with a potential example of being an expert in something. I have a good friend of mine that has been doing cement work for over 20 years. He does this with his four brothers. He does not think of himself as an expert. Have you ever considered how successful Home Depot is as business? They cater to the do it yourself community. My friend could simply film different cement jobs and sell them as a do it yourself venture. It would look like this:

    1. Create simple how to videos on the basics and give them away for free.

    2. Create a deeper video series on how to do a full patio, sidewalk or stairs and sell it with a checklist manual.

    3. Offer paid for consulting for job layouts with customers.

    4. Take high priced large concrete jobs that are above the do it yourself community and name your price.

    This is a simple example of releasing 100 years of combined cement expertise that could easily be parlayed into a seven figure business model.

    The Millionaire Messenger is packed with great how to advice. For the sake of time, I am going to chat about the 9 reasons you should consider unlocking your knowledge and passion in the expert business.

    1. Your work is based entirely on your passion and knowledge. This is really important because it no longer seems like work when you wake up each morning doing what you love.

    2. Relating and Creating – Your work activities center around gaining trust and relating to your audience as well as creating useful content that add real value to their lives.

    3. Anytime / Anywhere – Creating information how to products allows you the comfort of working on your schedule from anywhere. I can tell you from personal experience that setting up your business to do this one great step toward personal freedom.

    4. Work with who you want – This is a big deal because stress statistics show that stress related illness is interconnected with who you work with or bad working relationships in general.

    5. Promotions based on promos – The amount of money you make is directly related to the promotional efforts you put into marketing your content. This is all up to you and your work ethic.

    6. Pay equals value – This is the strongest and most relevant point in the book. If you deliver great value, people will pay you for it and you can decide what to charge. You are not trading hours of your life for dollars.

    7. Small Teams – You do not need a big team to do this. You can outsource several of these steps so that your payroll does not spiral out of control. There are information marketers that make millions of dollars a year with very little staff.

    8. Tools are cheap – Technology today really is cheap. There are so many excellent software packages that are free that you can craft your whole infrastructure for next to nothing.

    9. Financial Income can beat that of other industries. There are six ways to market your stuff and each has a different price point. The best business models are summed up in one phrase – “one to many”. Creating something once and selling it over and over is the true key to unlocking the wealth puzzle.

    The Millionaire Messenger is a good book that will give you the direction you need and the questions required to get you on the path to personal wealth and freedom.

    I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit. Habits form in as little as 21 days. One thing you can take away from this book is one to many. When crafting your business model or tweaking an existing model, remember to leverage the power of “one to many.” In our software business, we create a software module once and sell it many times. This is how Microsoft and Oracle generate billions of dollars each year.

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    Source by Joe Mosed

    Views: 0

  • The Writer As A Marketer

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    Should aspiring or professional writers see themselves as marketers? This is a personal question that you alone should answer, not me.

    I am sure you can mention a thousand and one reason people aspire to write. It could be for pleasure, fame, money, education, inform or entertain or whatever.

    So, while one writer may not be interested in making money, but educating the readers, another may want to make all the money on earth. No general rule here.

    I have said it over and over again; a good writer is a wordsmith. It is good to read anything and everything under the sun.

    But, the journey to becoming a good writer comes with practice, practice and more practice. I have said this in my earlier articles.

    Let us look at the writer as a marketer. The business side of writing, if you wish to call it so. Just like me, I am sure you too need extra income. Please, don’t laugh, only smile.

    Yes, you sell yourself, your script, your books, your articles to the entire world as a writer.

    In this modern age, people and nations are looking out for where individuals and nations are searching for specific information, solution, ideas, values, etc.

    So, writers must strive to fill the gap, provide solutions, add values and solve problems using the writing words for their target market or audience.

    I do not know about others, But, I do know as a writer, a journalist that making money comes with real hard work.

    I have abandoned my family for the computers and the internet, researching, reading, browsing and having sleepless nights these days.

    Truth is that my wife and daughter understand. Do they? God knows they do. Ho ho ho ho oh.

    But, am I making money? Good question, but I will answer it, ha ha ha ha ha. Seriously though, writers must begin to look at the business sides of writing, if they have not already done so. I am guilty of this.

    Write, tell the entire world and sell your product over time. Yes there could instance hit where you will make millions in local or foreign currencies selling your books, script, articles, novels, whatever.

    There is no fast rule about this. For some writers, it could take hours, days, weeks, months and years to make a breakthrough.

    The social media is a credible platform for both amateur and professional writers to tell the world about their products, themselves, their passions, knowledge and skills.

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    Source by Emmanuel Udom

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  • What Is The Best Style Of Writing For Online Content?

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    If your website has poor online content it has little or no value to your audience. Online content can be read, watched, listened to and shared. It can be a written article (like the one you're reading now), a blog post, a report, an eBook, an online tutorial, a video or an audio file.

    But one of the most challenging tasks that most website owners face is writing or producing online content that their audience will find useful and engaging. Here a 5 tips to help you create online content that your audience will love.

    1. Understand The Difference Between Offline And Online

    Content that is published in the offline world, like in newspapers and magazines, is different to the content published on most websites. Content in newspapers and magazines generally appeal to a broad audience. Whereas your website content will be quite specific to your audience. You still need good grammar and spelling in your online content but many other traditional rules of writing are broken online.

    2. Small Paragraphs

    When people read online they want short paragraphs of text that can be quickly scanned. Your website visitors don't want to be overwhelmed with large blocks of text. Short paragraphs of text make it easier for your reader to focus on what you have written, and skip from section to section.

    3. Bullet Points And Subheadings

    When you use bullet points and subheadings it also make your content easy to read on a screen. Subheadings provide your reader a basic idea of ​​what the content is about, which can help keep people attention for longer. Bullet points are brief and concise, delivering important information in a simple style.

    4. Use Images And Photos

    People expect to have images included with online content. They make your website look better, articles easier to scan and enhance to your brand. Personal photographs are great for a personal blog and you can also find lots of free pictures, images and photos on numerous stock photo websites.

    5. Overall Tone

    Web content can be more conversational. Keep your writing tone light, casual and interesting if you are writing informal content. Of course, if you're writing for a technical website you will have to use the proper descriptions and appropriate language structure. Having said that, in many instances, an informal tone shows off your individuality and is a great way to connect with your online audience.

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    Source by Jon Allo

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  • Rich Brother by Tobias Wolff

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    The Rich Brothers is a story of two brothers, their sibling rivalry and their contrast in everything including worldly success and failure. While Pete is rich and Donald is poor by the end of the story we are left wondering who among the two is actually rich in the real sense of the term.

    Pete, the older among the sibling is rich and successful. He exemplifies the American middle class dream – nice family life with a wife and two daughters, a house, a sailboat, and every other thing that money can buy you – of success that his hard work in real estate business could attain for him. Donald, the younger brother is just his opposite. He lives alone and survives out of painting houses. At times, he lives in a Berkeley ashram and lives in financial debt.

    Pete comes to rescue Donald out of his difficulties and donates him money right in the beginning of this story. The two are driving in a car when Pete gifts him $100. However, there is a subtle sub-text of sibling rivalry in the background during their childhood as also when they grow up. Donald for instance, reminds Pete how as a kid he wanted to kill him, to which Pete replies, “children always do such things”.

    Pete doesn’t bother to or perhaps doesn’t like to discuss his personal life with Donald, yet Donald asks him if he ever dreams of his younger brother. Pete, in fact has a recurring dream that he is blind and needs his brother’s assistance. Perhaps, the author has metaphorically hinted at the blindness inherent in material success and in need of genuine spiritual assistance from people like Donald.

    The story moves further even as we discover more contrasting characteristics of the two brothers. In comes a character Webster that tells them a mythic tale of his own dream experience involving goldmine and greed. Donald gives away $100 gifted to him by Pete. But Pete throws him out of the car on learning what he has done.

    Meanwhile, Pete ponders what would he answer his wife when she would ask him about his brother? Perhaps, he is not worried. Material wealth has blind his conscience; his sensitivity: “And in this way, smiling, nodding to the music, he went another mile or so and pretended that he was not already slowing down, that he was not going to turn back, that he would be able to drive on like this alone, and have the right answer when his wife stood before him in the doorway of his home and asked, Where is he? Where is your brother?”(Wolff 269)

    Wolff’s story parallels the biblical story of Cain and Abel. One brother is spiritual, God-oriented, helping and reaching out to others, while the other is materialistic, has least concern with God and can even go to the extent of trying to kill or hurt his brother. The contrast in the character of the two brother compels us to ask who is the rich brother? The one that has money or the one who lacks material wealth, but is endowed with human virtues? Who really needs whom? Does Donald really need money? If he really needed money, why would he give it away to Webster without a second thought? Pete can only pretend that he doesn’t need Donald. He can only pretend that he can go alone and will answer his acts toward his brother.

    The author through contradictory characters of the two brothers has tried to dig the real meaning of wealth. A person can remain unfulfilled despite all his wealth as shown through the metaphor of dream where Pete is blind and in need for assistance. Donald is pious, happy and harbors no grudge against Pete, and therefore, is quite capable of helping Pete learn how to be a good person.

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    Source by Ajit Kumar Jha

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  • Top Network Marketing Company – Why Are the Products So Expensive?

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    I’m sure you’ve heard this question before, Why are top network marketing company’s products so expensive?

    This is one of those ever-present questions that networkers and direct sales people will continue to encounter (probably) forever–and there’s always more to it than meets a simple answer.

    One key is not to side-step it. There are good and genuine reasons for legitimate, premium-priced products–and of course there are over-priced ones as well. Honesty is best, as always, and I’ll endeavor to give you the general truth with my answer to the question.

    Special Products at Special Prices

    First, the products available through top network marketing companies sales and distribution model are mostly what are called “specialty” items. They are higher priced products to begin with, having more costly ingredients and more complex designs or formulas; they are simply more expensive to make and package. Some well-known non-network marketed examples are Clinique makeup and fragrance products, Apple computers, iPods and iPhones, Armani clothing, Mercedes and Lexus automobiles.

    Unless you’re dealing with a scheme or a scam, these premium products outperform their cheaper, off-the-shelf counterparts, giving consumers more and better benefits. Since they have greater value, they cost more.

    If these products are being outsourced by the networking company (produced by a “third-party” vendor/supplier), they tend to be manufactured in smaller production runs that do not allow for all the optimal low-cost advantages of buying and making in the high volumes mass-marketers enjoy. The manufacturing processes are more complex and exclusive. The profit margins are higher. This results in a higher quality product with more attention to detail and quality control.

    The reason manufacturers and marketing companies select network marketing and direct sales is because these higher-priced products are of higher quality, and they therefore require special methods of distribution and sales.

    Simply put, they cannot compete with the lower-priced, lower quality “commodity” products, which are sold based mainly on discounted mass-market pricing and brand awareness alone. Think Wal-Mart and Costco.

    Specialty products are “education-intensive.” They need greater explanation; for example, what formula, ingredients and/or processes makes the product more expensive than those mass-market goods available through direct response marketing (such as the Internet and mail-order) or retail chain store sales. Many require demonstration.

    Mass-market products depend on advertising, promotion and merchandising at “point-of-purchase,” all of which are required to get consumers’ attention, let them know the product exists (to create “trial” especially if it’s “brand” new), and to give them enough compelling reasons to purchase and keep on purchasing.

    Going head-to-head with nationally advertised products, many to most of which are heavily discounted and sold at the lowest price possible, is a tough game for just about all smaller businesses to win. Imagine trying to sell vitamins or nutritional beverages or “prestige” cosmetics against a major manufacturer selling through Wal-Mart, or a natural toothpaste against a tube of Crest® through Kroger or Publix supermarkets.

    Specialty products are perfect for the person-to-person, information-rich education, demonstration and service oriented methods of network marketing.

    And that’s where the important second aspect of network marketing’s “higher price” comes in: the added value which you as a “distributor” add to the specialty products you sell.

    Added Value Added

    Network marketing and direct sales representatives add significant value to the product they sell and they are well paid when they do so successfully.

    We reach consumers with the awareness of new products and services that ads and merchandising–no matter how persuasive or promiscuous–would not be able to reach out and touch. And by virtue of our one-on-one, personal relationship with these buyers, we appeal to them with a level of trust and service no mass-market, retail product advertiser could hope to compete with.

    The extraordinary level of service Network Marketers provide is not available when buying through mail order or retail outlets. It is a real and tangible benefit, part of the product’s value–and its price.

    For example: Someone tries a network marketing anti-aging health product. It’s personally presented for them–either in person or via mail–with a host of educational material about the product: scientific studies, article reprints, even books or tapes explaining how the product was made, how to use it, its unique features and its benefits.

    Within one to two days, the network marketer again contacts the person to follow up, asking how they are doing, checking to see that their customer is following use directions properly, make recommendations, etceteras. These service calls continue daily, bi-weekly or weekly until the customer is satisfied and happy.

    The network marketer will also continue to send informative and educational material such as updates from scientific literature. He or she will also let the customer know about other products the company offers that this particular customer with his or her unique needs and wants might also enjoy.

    This is an extraordinary level of service that is a real and tangible benefit for the consumer. This kind of personal and knowledgeable attention is not available when buying through the Internet alone, or mail-order or most all retail outlets. It is one of the things network marketers are paid for and it is part of the product’s value–and its price.

    Are there cases where the above education and service are not offered? Of course.

    Are there products that do not have special ingredients or qualities that support a higher price? Sure.

    And are there times when a network marketed product is simply more expensive to pay for the multiple-level commission structure? Yes.

    Back in the early 1950s, a dog grooming service was opened in New York City to serve people living in the exclusive Park Avenue, 70th and 80th Streets area. They charged $25 to shampoo and clip a dog. They had no customers. Then they jacked-up their prices to $250 per visit–and were an instant success. The Cadillac Seville, when first introduced in test-market showrooms priced at under $10,000, bombed; at $14,000 the very same automobile became an instant best-seller.

    Value is a perception. The relationship between quality, benefit and price, i.e., value, is in the mind of the consumer-beholder. Businesses price goods and services according to what the market will bear. Successful marketers come up with just the right mix of value-benefit-price.

    The majority of network marketing direct sales products are of the genuine higher-quality variety, not available in stores, special in ingredients, design and making.

    Most offer the convenience of in-home or on-line ordering and to-the-door delivery. They are also special in terms of…

    Marketing and Customer Service

    The network marketing “sales person” adds value to the product through his or her education, service and sales to the customer.

    All of this has its price. And according to consumer trends and the explosive growth of network marketing direct sales companies and their products worldwide, more and more people every day think it’s worth it.

    What’s the truth about the price of products offered through network marketing? Are they too high? And if so, why?

    The full answer to this one is complicated. If you need a short one, mine is:

    High? Usually, yes.

    Too high? Sometimes… yes, but generally no.

    So, if they are high, why? Let’s start with looking at what kind of products we’re really talking about here.

    The Truth is, Specialty Products Cost More

    Network marketing is predominantly a “specialty products” business: The products we sell most often tend not to be the type you’d find in supermarkets, drug stores or any other mass merchandiser. They are not the kind that combines the lowest possible price for the least acceptable level of quality. For a conventional retail parallel, look at the products in a natural or health food store, beauty salon, boutique or upscale department store.

    Specialty products cost more to make. The ingredients are unique and high quality and production is low quantity–the amounts manufactured usually are not great enough to take advantage of the economies of scale enjoyed by big-time, high-volume, mass-market producers. So these products more expensive–both to make and to buy.

    Also, specialty product makers usually cannot depend on major advertising to increase sales: they don’t have that kind of money. So they have to use more expensive forms of distribution, such as small, individual retail outlets whose profit margins are higher than mass-market stores and chains.

    Profit Margins and Markups

    Here’s an example: a discount chain drug store might be able to markup a bottle of vitamins that normally sells for $3.00 wholesale for less than the normal 33 percent retail profit margin. And, because they buy in large volumes, they’ll get the product for less than $3.00 to begin with.

    A natural or health food store might buy that same product at the full $3.00 wholesale price, and use a markup of 50 percent to get their full 33.3 percent retail profit margin.

    To the consumer, buying at retail, here’s the difference: $3.99 at the drug store and $4.50 at the health food store.

    And then there’s “what the traffic will bear.”

    There are sexy boxes of imported chocolate that go for $38.00 each, and poly-bags of 50 mini Reeses Peanut Butter Cups you can get for less than $3.80. If your taste tends towards expensive, you’ll generally pay more–in “margin” percentages to middle-people and in total dollars.

    Let’s look at a comparison of one single product offered through the conventional manufacturer-to-retailer distribution system and the exact same product sold through network marketing.

    $$$ From Conventional Manufacturer to Consumer

    We know specialty products cost more to make; again, the ingredients are unique and high quality, and the production is low quantity, so they are simply more expensive.

    Manufacturers speak of “Cost of Goods” (CoG): that’s the figure that a product costs the company to make, including overhead, ingredients, packaging and labeling, sales commissions (such as broker’s fees), etc.

    The very minimum a manufacturer needs to sell that product for is double, or a 50 percent margin. Considering that most competitive businesses operate on a six percent pre-tax profit, that leaves them 44 percent to pay for everything else. So, the $2.00 CoG product they make, they sell for $4.00.

    Now, some manufacturers sell direct to retailers–not many, but a few do, and when they do, they’ll take a higher profit margin to pay for the Cost of Sales (CoS).

    However, most manufacturing companies deal through distributors, who charge for warehousing, shipping and selling the products to retail stores. Normal wholesale is a 25 percent markup, which you get by multiplying the purchase price–plus freight if not included–by 1.33. So, our $4.00 item would be sold by a wholesale-distributor to the retailer for $5.32. (Again, plus or not freight costs which can run 10 to 15 percent additional.)

    To achieve a 33.3 percent profit margin, the retailer has a 50 percent mark-up–or higher. Our $5.32 product ends up on the shelf at $7.98.

    Now, this is the minimum scenario–not what normally happens except in the more strongly competitive markets. It’s not the least bit unusual to find the manufacturer selling that $2.00 CoG product for $5.00 or $6.00… the distributor working on 35 percent instead of 25 percent… and a retailer – especially from a specialty market segment–look for a 50 percent profit (i.e., a 100 percent markup), instead of “only” one third.

    And if all of that were true, the retail price of the product through that sales and distribution system would be more like $14.95.

    $$$ In Network Marketing Direct Sales

    Let’s work this one backwards (because that’s how most of the numbers are figured for your commissions).

    If the networking company’s product sells to consumers for $15.00 it will have an average retail commission to the networker of from 20 percent to 40 percent. So, using a 30 percent retail commission, the company’s “wholesale” price to the mlm distributor will be about $10.50.

    Let’s say that your company pays out a full 50 percent in “downline” or organizational commissions. That means that the company’s lowest from-the-warehouse price for the product would be half of wholesale, or $5.25.

    That’s right in the ballpark for specialty manufacturing, distribution and sales.

    It’s a Question of Value

    There is also a greater value, beyond the “specialty products” issues of ingredient quality, cost of manufacture and so forth and that’s the education, information and service delivered by the person-to-person distribution network.

    Learning the product’s proper use, additional uses, history, all about the ingredients, etceteras, is all part of its value. And products offered through word-of-mouth network marketing have more of this “added value” than any others.

    This last point begs the question:

    “Are products purchased through network marketing higher priced to make up for the compensation or commission payments to distributors and their networks?”

    Can they be? Yes.

    Are they… usually? No and Yes.

    In an authentic, intelligent, sincere and sensible network marketing direct sales company, one that’s well-managed and directed… a company that understands that the financial health and well-being of the men and women in the field MUST lead their mission, decisions, strategy, policies and procedures… no.

    But that new ostentatious corporate headquarters in the prestige location… corporate jet… an army of “distributor service” personnel… rock concert “conventions”… $50,000 “big name” keynote speakers… resort vacations and incentive cruses to exotic locations paid for by the company… luxury car allowances… are all expenses that need to be paid for. Where does that money come from?

    Directly (in terms of potential commissions that will not be paid out to people) or indirectly (in over-priced products and/or inflated charges for marketing materials, self-replicating websites, business building tools and trainings), the money comes from only one place… the men and women in the field.

    “So… do network marketed products cost more?” Sometimes yes and other times no.

    Can they be more expensive than similar items of equal value offered in a conventional market such as a retail store? Yes, they can.

    In fact, you can find numerous examples of both conventionally retailed products and networking products of similar sizes, shapes and qualities at prices that vary by as much as 30 to 40 percent or more.

    The only sure rule in product pricing the world over is, “What the traffic will bear…” No matter what distribution and sales route the product travels. It’s not so much a game of “Let the Buyer Beware,” as it is and always will be…

    “Let the Buyer Be Aware.”

    Factor in the at-home shopping convenience… the customer service… the satisfaction guarantee… personal attention… education and information–and in today’s increasingly competitive global marketplace, the “aggressive pricing” posture being taken by more and more networking companies around the world–along with the generally superior quality of the products available through network marketing and direct sales…

    … and I believe a growing number quality-conscious consumers will agree with me, top network marketing company’s products represent outstanding value.

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    Source by John Milton Fogg

    Views: 0

  • The "Key" to Writing Great MLM Success Stories

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    Wouldn’t it be great if your MLM success stories could be remembered and shared by those who read them? Most of us are not natural storytellers and it’s hard to craft a good story. However, there is one key that can help make your stories more successful. This key ingredient is a skill that you must learn if you want to make connections with the prospects. You don’t have to be an extrovert to be successful. What is this key to creating successful content that resonates with your readers?

    Empathy is the key to great MLM success stories.

    Empathy is the key to MLM success stories and to life. It helps builds relationships through trust, compassion and understanding. This umbrella used to be in great abundance, but with technology and society determining the course of everything, it has fallen away. Back in the day, people used to connect in the real world, by having barbecues, going out to dine, and hosting parties. This trend has fallen away, because of environmental issues.

    Your MLM success stories is a chance for you to build a connection with your prospects. When a story fails to relate with a reader, they will find something else that is more “in tune” with them. This is a disaster for authors and businesses that use content marketing. A bad story is like having bad public relations. People will not forget the story. This is a serious issue that can close doors forever, the difficult to overcome bad press would take a few pages to discuss. If you have a boat load of money, you can overcome it a lot faster than one that has to do everything on a small scale. It seems like it’s an impossible task, but it may require some significant changes on the tactical level.

    How you can use empathy in your MLM success stories?

    Empathy is a viable tool to build personal relationships and every MLM success story has that opportunity to do so. The key is writing the content relates to a certain issue that your ideal reader has. Most MLM success stories do not focus on the right elements, they focus on the outcome and the cause, but if you focus on the relation between all the elements. Your stories have a better chance to help your marketing. If you can relate and not be fake about it, the reader will likely stay with the story and engage with you further. They may engage with a simple action, but it is better than abandonment and you don’t want prospects to abandon your content.

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    Source by David L. Feinstein

    Views: 0

  • 8 Steps to Cure Target Panic

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    However, because there are no scientific studies of this debilitating condition, most of what we think we know is based upon personal experience and supposition. But, as a bow hunter, it is important that you understand that such a condition does exist and that, even if you don’t presently experience any of the symptoms, there are steps that can be taken to alleviate your syndrome if it does suddenly develop.

    So, what is target panic and how do you get past it? Well, there again, because there are no definitive scientific studies on the subject, there is no clear definition of exactly what target panic is nor what causes it but, some of the generally recognized symptoms are: the inability to place the sight pin in the center of the target, freezing above or below the target (usually below), the inability to release the arrow at the target, jerking the trigger instead of squeezing it or achieving a surprise release and, last but not least, “drive by shooting” in which the archer jerks the trigger on his release aid as the sight pin drifts past the intended target.

    However, even though we do not know the definitive cause of target panic, the general consensus among archers is that it is caused by anxiety concerning some aspect of the shot process and thus, while not clinically proven to work, the following steps are loosely based upon the process of systematic desensitization:

    1. Learn to shoot with a hinge-style release aid – it is believed that anticipation of the shot is one of the major causes of target panic. Thus, hinge-style release aids (aka “back tension release”) are specifically designed to cause the release to be a surprise to the archer. However, when first learning to use this type of release, you should use a loop of cord held in your bow hand rather than your bow.

    2. Shoot your bow with your eyes closed – although we often strive to do so, no one can hold a bow perfectly steady at full draw. Therefore, the second step to eliminating shot anxiety is to shoot with your eyes closed. Thus, start by obtaining a large target and significantly reducing the draw weight of your bow. Then, position yourself a short distance from the target (3 to 5 ft.), nock an arrow, draw your bow, and aim while focusing on the sight pin. Then, close both eyes, relax, and release the string while concentrating on the feel of the shot. Repeat until you are comfortable.

    3. Shoot a bare bow – because the sight pin often serves as a distraction, the next step is to remove the sights and concentrate entirely on the feel of the shot instead. Thus, remain close to the target and focus on how the bow feels in your hand and how it feels as you draw and release the string with your eyes open. Also, imagine that you are following the arrow on its flight to the target.

    4. Shoot with sight and a target – next, you need to introduce both a sight and a target. But, you do not want to actually aim just yet! Instead, place a brand new target face on your target, replace the sights on your bow, and adjust them way up so that your arrow will not strike the center of the target. Then, stand close to the target (3 to 5 ft.), draw your bow, place the sight pin in the center of the ten ring, and fire one arrow repeatedly. But, instead of concentrating on the sight pin and holding the bow steady, let the bow drift and instead concentrate on the feel of the shot as you release the arrow as described in the previous step.

    5. Move back to the 5 yard point and aim – for this step, you will need to move back to five yards, face your target, nock an arrow, draw your bow, and aim at the center of the target. But, DO NOT SHOOT! Instead, simply aim at the target for 15 seconds while concentrating on keeping the pin in the center of the ten ring and then relax your draw for 30 seconds. Then, perform this step repeatedly.

    6. Shoot at 5 yards – for this step, you will need to stand approximately five yards from the target, nock an arrow, draw your bow, and aim at the center of the target as in the previous step but, in this step you will actually fire the arrow at the target. However, because your sights have been adjusted way up, your arrows will strike the target well below your point of aim which will enable you to concentrate on the feel of the shot instead of shooting tight groups. Then, repeat this process at ten, fifteen, and twenty yards until you are comfortable.

    7. Shoot for score – in this step, you will employ everything that you have learned in each of the previous steps but, in this step, you will actually be attempting to achieve tight groups. Thus, move back up to five yards and readjust your sights so that your arrow hits the center of the target when you aim at it. Then, face the target, nock an arrow, draw your bow, and aim while attempting to keep the sight pin in the center of the ten ring. However, your main focus should be on the feel of the shot, including correct shooting form, as you release the arrow; not the sight pin as you might expect.

    8. Transition back to your original release aid and draw weight – once you become comfortable with the previous seven steps, you are then ready to transition back to your original draw weight and release aid. Thus, start by keeping your draw weight low and positioning yourself at five yards from the target. Then, draw your bow using your original release aid and aim at the center of the ten ring but, rather than concentrating on the sight pin, instead concentrate on the feel of the shot as you trip the trigger. Then, once you are comfortable with your original release aid, return your bow to its original draw weight while continuing to relax and concentrate on the feel of the shot as you release the arrow with the exact position of the sight pin being of secondary concern.

    So, if you are one of the many archers who either have in the past or, is presently, struggling with target panic, then fear not because, rather than being forced to give up your favorite sport, instead all you need is a little mental retraining! Thus, although not clinically proven, the eight steps mentioned above will certainly help to desensitize and distance you from your anxiety concerning the shot process. That way, you can instead relax and concentrate on the feel of the shot with such considerations as choosing the correct point of aim and the right moment to release the string being secondary, although still important, concerns. Just not your entire focus!

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    Source by Mike Venneri

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  • Tony Robbins – Personal Power II – Day 17 – Wealth Conditioning

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    “Money is nothing but a means to measure the exchange of value between people.”

    ~ Tony Robbins

    Many of us have pain associated with wealth in an approach/avoidance dance. Because of events in our past, we can call these “wealth wounds”. There can be lots of sensitivity about financial issues and so if these wounds are not healed, it is impossible to gain a ton of financial resources.

    Generally speaking, poverty and lack brings out the worst in people and abundance brings out the best. People who are living in poverty tend to have the highest criminal records, the most drug use and the most unhappiness. Being one of the consistently broke group of people doesn’t help you or the group. You can do more good by becoming wealthy in order to be able to give back.

    There are seven reasons why most people never make it financially.

    1). They associate negative things to having or making money. Remember, the past does not equal the future.

    2). They do not set having an abundance of money as an absolute must. Unless we decide what is a necessity, not an option, how can there be any improvement?

    3). Having an effective strategy of building wealth is non-existent for them. To condition yourself for great wealth, strategies must be developed for

    • attracting money into your life
    • managing your dollars
    • sharing your money, which will give you much happiness

    4). They are unable to follow through consistently on their financial goals. Finding ways for your money to work for you, such as harnessing compound interest which can take a lot of pressure off if you have time to watch it grow.

    5). They depend too much on the “experts.” There is no one who cares more about your money than you do. Experts are valuable, but you need to take care of your money and taxes. If you make errors in these types of decisions and planning, you will be ultimately responsible, not your professional.

    6). They become financially complacent. Many people take their wealth for granted. Whatever you fail to use, you will lose. It is a good idea to note that if you do well with what you have, you’ll be able to get more and, if you don’t actively create welth, itwhat you have will be taken from us. Don’t hoard what you have.

    7). They allow financial challenges go from bad to worse into financial ruin. Most likely, the road to wealth is not a straight line. If and when problems arise, stay in the game and ask great questions to help get back on track.

    Be willing to transform crisis into opportunity. By having financial faith, you can learn from the situation and find even more opportunities.

    The assignment:

    Give yourself a financial checkup to find out your “wealth wounds” so you can heal yourself quickly:

    1). Ask yourself to list the beliefs that you have that hold you back.

    2). Is there a specific amount of money that is an absolute MUST? Is this number the “must” for your life, or is this number the ability to live comfortably by paying your current bills?

    3). “Never leave the site of setting a goal or making a decision without taking some action towards its fulfillment. Make sure you do some action to set you on the course for financial mastery.

    4). Find something in today’s session to start feeling like you’re making progress. Remember, tiny actions lead to a pattern of habits which ultimately can be used to create the financial freedom we all deserve.

    5). You can make a list of financial terms or aspects of financial management that are not fully understood. Find the people or resources who cn provide answers about these things.

    6). Remember we talked about complacency? Write a paragraph about the “why” you will follow through with your plan and avoid complacency. Recognize the excuses you used in the past. Mastery is the only option now.

    7). Ultimately, what frees us from fear, is the belief that we are much more than anything that could ever happen to us financially. Write down one or two situations that seemed very difficult that you pulled yourself through. Remind yourself that you have this capacity to turn challenges into success.

    Sometimes our “wealth wounds” are most tender to try and heal, but the good news is that there are ways to heal them. One way is to find someone who has successfully gotten where you’d like to be. You can “model” after their example if you find out exactly what they did and then follow that pattern.

    Taking the time to do these exercises will teach you more about yourself. Fine tuning the skills in this lesson will provide additional ways to condition yourself for success.

    Onward.

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    Source by Deb Bauer

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  • The Healing Synergy of Talk and Touch

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    • Touch allows you to get to the heart of the matter.
    • Talk allows you to understand its meaning.
    • Combining empathic talk with gentle, healing touch is transformational.

    The Rubenfeld Synergy Method (RSM) was developed in the 1970’s by its founder, Ilana Rubenfeld. She began her career as a conductor and gradually began having intense pain in her back and shoulders. This led her on a journey toward personal exploration and self-healing. At that time, she received Alexander Technique sessions which were focused on helping her to re-align her posture and movement. But as she received this gentle touch, her emotions would bubble to the surface and the Alexander Teacher was not trained in how to help her. So she traveled across town in New York City to spend time with a Gestalt Therapist. But in the therapy sessions her emotions were not as easily stirred up. That is what prompted her to begin combining that gentle touch with talk in an effort to integrate the two systems in her body. The result was more than the two separate entities, thus the term “synergy.”

    Rubenfeld Synergists are men and women who arrived at the same realization or “aha” moment in their careers and their lives. They saw Ilana Rubenfeld or another “Synergist” perform the “magic” that occurs during a session. They saw, with their own eyes, the transformation of the client’s experience when receiving this type of listening touch and intentional dialogue. That “aha” moment has brought bodyworkers (massage therapists, chiropractors, Reiki practitioners, nurses, and other practitioners who use touch in their work), psychotherapists (psychologist, social workers, marriage and family therapists, mental health counselors and even psychiatrists who have only used talk when working with clients), housewives, businessmen, attorneys, medical professionals, artists, musicians and others into the healing experience of becoming a certified Rubenfeld Synergist.

    Where can you find a qualified practitioner of this unusual and powerful work? Here are the locations of currently certified synergists and the locations just keep expanding and this work reaches out to hungry clients and curious therapists.

    Certified Synergists In the U.S.

    • Washington
    • Oregon
    • California
    • Arizona
    • Montana
    • Wyoming
    • Colorado
    • New Mexico
    • Minnesota
    • Tennessee
    • Indiana
    • Michigan
    • Ohio
    • Florida
    • Georgia
    • South Carolina
    • North Carolina
    • Virginia
    • West Virginia
    • Washington DC
    • Pennsylvania
    • New York
    • Maryland
    • Delaware
    • New Jersey
    • Connecticut
    • Massachusetts
    • Vermont

    Certified Synergists in Canada

    • British Columbia
    • Alberta
    • Ontario, CA

    Certified Synergists in Europe

    • Wales
    • England
    • Ireland
    • Scotland

    Trainees in Taiwan

    If you are seeking a way to heal your body and your emotional upsets without medication, RSM is a pathway to explore. If you want to help your clients heal from both physical and emotional pain, you can begin to learn this powerful method in just 7 months. Check out the Rubenfeld Synergy Web Site to find a practitioner in your location and check out the Rubenfeld Training Institute Web Site to learn about the upcoming trainings.

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    Source by Erica Goodstone, Ph.D.

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