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  • How to Select the Right Marketing Strategy for Your Business

    How to Select the Right Marketing Strategy for Your Business

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    I’ve probably had more conversations about this topic with clients than any other: What marketing strategies should I use to market my professional services?

    These days, there are more options to market yourself than ever before. And you may have a tendency to look for something quick and easy that will generate a never-ending stream of new prospective clients.

    I wish that solution existed. Some of the newer methods of marketing, such as YouTube videos, are very powerful, but extremely difficult for the average person to pull off successfully.

    Over the years, I’ve had tremendous success with three primary marketing activities. And I’ve also helped a whole lot of clients implement these strategies successfully as well. Nevertheless, for all of them it can take a tremendous amount of time and energy to get consistent results.

    Here are the pros and cons of each strategy and my overall recommendations about how to integrate each one into your overall marketing plan.

    Networking and Direct Outreach

    This strategy about building relationships with others in your field who can connect you to prospective clients. This means having conversations, attending meetings (individually or in groups), and doing follow-up. Sometimes it means reaching out directly to those in your network (including LinkedIn), being proactive, and exploring possibilities for projects.

    Pros: Networking is the most concentrated, focused, personal kind of marketing. And if you do it well and consistently it can be extremely effective in building strong relationships and trust with your business associates and prospects.

    Cons: The downside of networking is that it can drain your energy. This is a particular issue for introverts like me. And networking only enables you to reach a limited number of people.

    Recommendation: Start marketing your professional services by meeting as many people as you possibly can – face to face. Join organizations and associations and then learn how to use LinkedIn to connect with new prospects.

    Speaking (Live and Webinars)

    If you want to gain a reputation as an expert, nothing is better than speaking. And it combines the best of networking and writing, in that you are connecting with people directly and also sharing your valuable expertise.

    Pros: Speaking can quickly establish you as an expert. And you can immediately follow up with those in your audience.

    Cons: The downside of speaking is that, for many people, it comes with a high fear factor, therefore a lot of people avoid it.

    Recommendation: As your network expands, start to find audiences to present your ideas through professional associations, chambers of commerce, and other groups both offline and online. Learn the skills of giving a great presentation and of following up with your audience members.

    Writing

    Publishing articles and books have always been a good way to market professional services. It establishes your credibility. And with the expansion of various platforms on the Internet, such as Medium, and tools such as WordPress, it’s easier than ever to put your ideas out there.

    Pros: There is no better way to get your ideas out into the world and in front of a large number of people quickly and at virtually no cost.

    Cons: The downside of writing is the sheer volume of online material. There are so many articles published online these days and sent out by email that it can be hard to break through. And yes, writing is a lot of work and takes lots of time.

    Recommendations: You should publish an online newsletter and blog as soon as possible. Work at growing your list and you’ll expand both your reach and credibility. Note that this can take years, so you need to be patient.

    This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. 5 Pillars article here.

    Social Media (supplemental strategy)

    For independent professionals, social media is a fast and easy way to communicate about what you’re up to in your business. It’s worth the time to set up LinkedIn, Facebook and Twitter accounts.

    Pros: It’s easy to set up social media accounts and start posting and linking almost immediately.

    Cons: It can take a long time to gain traction that results in any new business. And it can also eat up a huge amount of time.

    Recommendation: Think of social media as a supplement to networking, speaking, and writing. It can increase your visibility and credibility among those you already know.

    All of these marketing strategies take time to master and don’t yield immediate results, but in my experience, the time and effort you put into them will reward your investment many times over.

    Perhaps the biggest mistake you can make in marketing your professional services is implementing these activities randomly and superficially. For success, you need to do all of them regularly and frequently. And for that you need a solid, step-by-step plan.

    Cheers, Robert

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    Source by Robert Middleton

    Views: 1

  • Dealing With Customer Complaints – B.L.A.S.T

    Dealing With Customer Complaints – B.L.A.S.T

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    In a restaurant, not so far away, in the not so distant future, a telephone rings, a customer complains… and the battle begins!

    Handling customer complaints doesn’t have to always be a battle, with the right tools and responses you can use complaints to your advantage; to help you build your business. B.L.A.S.T is a great tool that is used by companies such as Yum! (Parent company of KFC, Taco Bell, Pizza Hut, A&W, and Long John Silvers). Training their employees in the basics of handling customer complaints. The acronym stands for:

    Believe

    Listen

    Apologize

    Satisfy

    Thank

    How does your company deal with customer complaints? The easiest way to find out is to pick up the phone and play the role of the complaining customer. What happened? If you were an irritated customer, would you return? Using the B.L.A.S.T guidelines, allows you to create a standardized method for dealing with your complainers and turning them into loyal customers.

    Believe

    This is the cornerstone of handling a customer complaint. Yes, the customer may be lying and be incorrect about their situation. It is important to understand that your customer believes that your establishment has wronged them.

    Listen

    Stop and listen to your customer’s complaint. I’m not certain whether it’s natural instinct or just plain stubbornness. As soon as a customer starts to complain, we start to think of how we will respond to the accusation before we are done listening, and too often the case, already have the response ready to fight back. Take a second, relax, and listen. On occasion a complaining customer will be rude, angry, and use vulgar language, stay the course and remain calm and level headed.

    When the customer is done venting; in a calm, non-judgmental tone, repeat their problem. An example I used in my KFC for a mispacked order:

    “What I hear you saying is that, you came in ordered and paid for 10 Pieces of chicken and when you got home, you only received 8, is that correct?”

    By repeating the problem at hand, you’ve demonstrated your ability to the customer that you heard and understood their problem.

    Listen and clarify. Never defend or justify. The customer doesn’t care if you were shorthanded or if you’re having a bad day, they only care that they get taken care of. No excuses, just solutions.

    Apologize

    Always apologize even if you did nothing wrong. From your customers’ perspective, they have a legitimate complaint, and they expect an apology. It could be as simple as “I’m sorry we’ve inconvenienced you.” or “I’m sorry I know how frustrating it is to buy dinner for my family, only not to have everything there when I get home” A sincere apology will usually diffuse a lot of frustration that the customer has. There is an exception to this rule though, if a customer calls with a critical complaint, such as food poisoning, don’t apologize, it may be construed as an acceptance of guilt, instead refer to your company’s procedures for such events.

    Satisfy

    Make it right. Ask the customer “What can I do to make this right for you”? Be the judge of what is fair of course, but allow them the opportunity to feel empowered over the situation. Many times they may ask for the problem be taken care of on their next visit or maybe that you talk to the person who made the mistake and correct them. We used a great system of sending out a personalized postcard apologizing for the mistake, it was a couple of handwritten sentences (yes, many times with spelling mistakes from my team members), but it was personal and always well received. We always gave them the unexpected as well, maybe a free dessert or an extra side dish just to show that we cared about them.

    Thank

    At the beginning, at the end, in the middle; it doesn’t matter, thank the customer for calling and complaining.

    Why? With the simple act of complaining, your customer is telling you “I care about your business and your success”. They are giving you the opportunity to fix the problem and invite them back so they can give you more of their money. Puts a different spin on it doesn’t it? Thank them for giving you that second chance, for letting you know that something in your restaurant didn’t work like it normally does, for giving you the chance to make it right, and for the opportunity not to damage your reputation!

    Reputation? I had to throw that one in. You work hard, day in day out, trying the best to make your business the best, and yet one unhappy customer can take it away from you. A happy customer will tell two or three friends about a good experience, but an unhappy customer will tell at least ten friends about their experience and it always multiplies through word of mouth. Case in point, when I moved cross country to my new hometown, I was at a Chamber of Commerce event and being the new person in the group, I introduced myself and what we did. No sooner than five minutes passed did I get a list of 10 restaurants in my area that in their opinion were in “need of my services”. Only one person gave me a good restaurant. I didn’t ask, I was told. To this day I still haven’t been to those restaurants as a customer, why do I want to give them my hard earned money, when they made my new friends unhappy? It may not be a rational thought, but it is human nature.

    Will some people take advantage of your kindness? Of course, a rule of thumb I used in my restaurant was:

    First time shame on me,

    Second time shame on me, but I’m watching you,

    Third time… Shame on you and I will make the decision on how I will deal with you as a customer.

    Keep track of who calls to complain, names, phone numbers for follow up, addresses for your postcards. Using a binder and tracking your complaints, you will be able to detect and deter those that would take advantage of your new complaint procedures.

    Adding B.L.A.S.T to your expanding toolbox of customer service tools will help you in dealing with customer complaints and turn them around so they can tell their friends what great service you have!

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    Source by Albert Barneto

    Views: 0

  • A Critical Review of IsXpera Multi-Level Marketing Business

    A Critical Review of IsXpera Multi-Level Marketing Business

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    IsXperia is an MLM enterprise that is making a little bit of noise out there. I know you are reading this because you're considering signing up with them or your are already part of IsXperia Network marketing venture and you are searching for a way to build your enterprise very quick. You have come to right page. You will find few measuring standards that we use to evaluate any Network marketing corporations out there. We will examine their leadership, the product and services that they offer and finally the best way to make with this Network marketing business opportunity.

    IsXperia Leadership Examination:

    You must examine the leadership of any MLM Network marketing corporation prior to deciding to decide to join them. Ok, i'll just say that I do not know the founders of IsXperia personally. But from what I an gather about them, they are people of integrity. The founders, Christopher Bratta, Gina Bratta surround themselves with well known leaders in the MLM Multilevel marketing Industry. The leadership of this company should not be a reason not to join.

    IsXperia Product Review: Pro

    This company markets varieties of products out there. The products that they are advertising includes Boykin (skin products), Vital Xpression (Energy supplements), Body Xpression (For treating cellulite) and XpressSunTravel (become a travel agent), and finally id180. With id180, this enterprise will build your site for you and they're going to help you host it. They have a lot more multiple products coming out. One positive aspect of this company is that the products and services are somewhat sellable and diverse.

    IsXperia Product Examination: Con

    Not having a doubt, diversity is a fantastic thing. On the other hand, too much diversity (Business speaking) can certainly be a negative thing for almost any venture. As you have likely observed from this enterprise, they market skin products, traveling packages and they are also doing web hosting. This has the potential of confusing any new prospects out there and you losing focus.

    Another negative that I see with IsXperia is that their products are overpriced in my opinion. You might go to their website and check the prices. I mean it will cost you almost $ 1000 web hosting setup services and $ 50 recurring bill every month. The traveling package will charge you $ 399 plus recurring $ 39.95.

    IsXperia Analysis: Success Secrets

    Make no mistake about it, you might absolutely money with IsXperia only in the event you know how to do the following things

    1. You have to discover ways to market. What do you think you're marketing? You are marketing You. Folks will do business with folks. You must be a man or woman of value. Pitching your IsXperia business to family, friends and strangers at the mall won't work. Trust me on that. As matter of fact, your loved ones and friends will be your largest critic. Invest in yourself. Read motivational books and play the audio book as well. Have value. Always learn new things. Be a leader. Folks will follow you whenever you are a leader.

    2. Learn to create leads. This really is folks venture at the end of the day. You need to be chatting to at least 30 individuals everyday and connecting with them. In the event you choose to buy these leads, you'll go out of cash. Create your own MLM leads with an internet self branded MLM lead generation system. Your business will grow very quick in the event you learn to do this.

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    Source by Wole Lawrence

    Views: 1

  • Fractures & Sprains – When There Is No Doctor

    Fractures & Sprains – When There Is No Doctor

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    Oops it could happen anytime, anywhere, without advance warning, even to the fit, the active, and the healthy. A slip or a fall and – ouch – you’re landed (sometimes literally), with a fracture or a sprain. An expert orthopaedic surgeon outlines emergency procedures to help a victim until he can be got to a doctor.

    The basic mistake that people make in the handling of fractures and sprains is that both are given the wrong kind of importance. Sprains tend to be treated as a minor disability that time and home remedies will heal; fractures, on the other hand, generally result in the pressing of all panic buttons. Both approaches are faulty.

    “A neglected sprain could result in permanent instability of the joints which may require a major operation later,” warns orthopaedic surgeon. A sprain occurs when soft tissues such as ligaments, joint capsules, muscles and tendons are stretched beyond their limit, mainly as a result of lifting heavy weights, exercising in fits and starts or playing a strenuous game like badminton after a long interval.

    On the other hand, people over-play fractures. Because of the immediate and often unbearable pain they generate they are looked upon as a dire emergency and it is believed that if urgent treatment is not given, it will result in the permanent disability or loss of the limb. So, in sheer panic, the patient is rushed to the nearest doctor who, if inexperienced or incapable or plain mercenary, may perform an unnecessary operation “because it could develop into gangrene.” A corollary myth is that all fractures require surgery when in fact most fractures can be treated without an operation.

    When is it a fracture and when is it a sprain?

    When a person suffers a fracture, i.e. a break in the bone, he experiences a shooting pain, and the affected limb is incapacitated. In a sprain, the pain may not be so powerful. The exception is a spinal column sprain which could cause severe pain and result in a stiff back.

    In children, it’s usually the elbow and legs that suffer fractures whereas in adults, it’s the thigh, hip and spinal column. The parts most likely to suffer a sprain are the ankles (especially in women who wear high-heeled shoes), wrists, lower back and the neck.

    Don’t…

    “Till a definite diagnosis is made by a good orthopaedist, don’t give in to the temptation of resorting to a home remedy such as using a turmeric powder pack, it may only worsen the condition,” advises orthopaedic surgeon.

    And do’s…

    Both, sprains and fractures are best treated by lightly pressing an ice pack on the area to reduce the swelling and/or bleeding. Next, tie a firm bandage on the affected part, preferably reinforcing it with a handy splint like a foot-rule or a wad of newspapers or cardboard. The victim should be reassured and kept calm and made to rest while arrangements are made to take him to the doctor. Pain-killers may be given.

    However, if the accident occurs on the road or playground, the victim should be lifted by four to six persons, their bodies serving as cushions as far as possible and made to rest nearby. If the upper limbs or neck is injured, the victim can be helped to walk to a cab or other available transport. However, if it is the legs that are injured, he should be either carried or placed on a stretcher, if it’s available, all the time making sure he does not exert pressure on the affected limb.

    A child is less tolerant of pain and his agitated parents could alarm him further. Calmly reassure him with a drink until he can be got to medical attention. Tincture of iodine, or an antiseptic ointment or lotion could be used in case of an abrasion or cut.

    Any upper limb injury should be put in a sling (available at the chemist or you can make one at home).

    Making a sling

    A square metre of cloth (in an emergency a bedsheet or even a towel could do) cut diagonally across will make two slings. Support the hand by placing the widest angle pointing towards the elbow. The other two ends will go around the neck and are tied into a secure double knot at the nape.

    Head injuries

    Head injuries are usually caused by violent road accidents or by a fall from a height. This is a serious problem which requires quick action. The patient may become unconscious immediately or may gradually lose consciousness. If he is unconscious, do not let him lie flat on his back or he could choke if he swallows his saliva or blood (if he is bleeding in the mouth). Slowly turn him on to his side in ahead low position (without a pillow), so the secretions if any can flow out. Call the doctor or get an ambulance.

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    Source by Andy G

    Views: 1

  • How To Heal Yourself & Begin To Move On From A Broken Relationship

    How To Heal Yourself & Begin To Move On From A Broken Relationship

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    Are you newly single? Have you just come out of a relationship or marriage? Failed relationships can be painful and challenging to overcome. While the most common solution is to rebound into another relationship, these relationships rarely survive beyond a few months. And even if they do, they mostly work more like a compromise. The best way out is to take advantage of your new relationship status by learning from the past and recreating your life. A breakup or divorce can be a positive experience if you choose to learn from it.

    Learn from a failed relationship and prepare to receive your future partner:

    What's the lesson? Every failed relationship provides at least one significant lesson. What was it? Relationships typically fail either due to errors in choosing a partner or errors in behavior. Reflect and see where "you" made a mistake and decide to do something better next time. If you have multiple failed relationships, check to see if there is a pattern you can identify common to all of them. If you can understand your contributions to the failed relationship, you'd be in a better position to attract the right person and make it work!

    Let it go. Unless there are children involved, consider ceasing all contact till you get over the hurt. Resist the tendency to "accidentally" run into them at your favorite hangout, send a late-night text message, or stalk them on Facebook. Take anything that reminds you of them, box it up, and put it in the garage. It is possible to be friends with your 'ex-partner / spouse' but it takes two very matured people to make that happen plus some healing time to reach a point where a healthy friendship can be maintained with no heart aches.

    Forgive him / her for your own sake. It's an easy word to say, but challenging to do. Remember! There's no closure without forgiveness. Forgiveness is about freeing ourselves from the energy-draining quest for retribution.

    Be there for yourself. It can be tempting to compromise on your hygiene, sit in front of the TV in your pajamas, and avoid the gym. However, it's important to continue taking care of yourself. Get a shower, spend time with friends that really care about you, and maintain your normal routine.

    Get your life in order. Find a job you like if you don't already have one. Ensure your finances are in order. Get in shape. Feel good about your life and yourself before dating again. You want to have a great life to share with someone else, rather than find someone to fill in all the gaps and solve all the challenges in your life. Fix your life first! You'll be a much more attractive partner, when you do that.

    Transform your space. Create a new environment at home. Move the furniture around. Renovate your home. Give yourself a fresh start.

    Find a new hobby. There has got to be something you have always wanted to do. Now is the perfect time to do it! Take a photography class or buy a guitar. Join a dance class. Add something new and fun to your life.

    Enjoy the freedom. Just enjoy the time, space and freedom of being single. Avoid starting a new relationship immediately. Spend more time with your friends and family.

    Decide what you are looking for. Make a list of what you would like in a potential partner. Think about your past relationship experiences and put together a description of what you would like in a new partner. Also reflect on what that kind of person will be looking in their ideal partner. Work on yourself to develop those traits. Begin looking, but avoid straying too far from your list of requirements. Avoid falling into old patterns.

    Take one step at a time. When you find a potential match, enjoy it. There's no rush. Take it slow. Neither be desperate for a commitment, nor commit too soon. Let it flow.

    Moving on after a failed relationship can be especially challenging. Rely on friends and family to see you through. A breakup or divorce is an ideal time for self-examination and making positive changes in your life. There's no reason to be in a hurry to find a new partner. Move on from the past before jumping into a new relationship.

    "Sometimes we must undergo hardships, breakups, and narcissistic wounds, which shatter the flattering image that we had of ourselves, in order to discover two truths: that we are not who we thought we were; and that the loss of a cherished pleasure is not necessarily the loss of true happiness and well-being. " – Jean-Yves LeLoup

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    Source by Nidhika Bahl

    Views: 0

  • How To Find A Good MLM Opportunity!

    How To Find A Good MLM Opportunity!

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    How to find a good honest MLM Company after investing precious time and money with maxed out credit card debt, multiple failures, and not knowing what to do next is the reality many people experience.

    After working on-line for years, with more failures than successes; I learned how to create a financial freedom lifestyle by research, careful thought, planning and being comfortable with a business

    Jane wanted something to help supplement her retirement income. A friend introduced her to an online marketing opportunity that could accumulate wealth and Jane didn’t need to do anything but set it and forget it. The company did the work and she just received a weekly check.

    She signed up with no money for this business convinced that the first year she could earn ten thousand dollars a month passive income. But then her free sign-up came with an up sell including admin fee, a twenty-nine dollar monthly website fee to use the back office, and the company offered a marketing system for twenty-nine dollars a month.

    Two months later Jane quit, but immediately signed up with another company and continued joining business after business. Nothing worked. Jane learned the hard way after losing thousands of dollars that getting involved an MLM Company needed serious consideration.

    If you’re like Jane and are spending more money than you’re earning; chances are you’ve made a mistake. Are you working in a field that you’re interested in, enjoy and won’t stress you to the breaking point? Are you comfortable using the product and selling it? Are you willing to recruit other people and help train them? If you answered no to any of these questions; it’s time for a new start.

    A few tips to help you get starting in the right direction.

    1. Decide how much time you want or need to work a business.
    2. Look for a company that sells products that you would use.
    3. Read the product labels. If you’re comfortable then buy the product.
    4. Research the company, look at the Better Business Bureau Rating.
    5. Check to see if this company is in good standing with the Direct Selling Association.
    6. Learn about the Founders/Management of the company (and research those people.) Are they trustworthy?

    When you finally chose a company, read carefully the policies/rules/disclaimers and privacy statement.

    MLM marketing is a business that requires planning, setting goals, action, and time. Marketing strategies are critical and can become marketing tragedies; market with caution.

    Remember this; Everyone is not your customer. And everyone is not interested in joining an MLM Opportunity.

    I’ve only touched the surface about how to find business that you could be successful at working and also have fun doing it.

    People buy from people; not companies. Brand yourself not the company. That company may not always work out or stay in business. By branding yourself you can move on and keep your followers.

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    Source by Patricia A Gaines

    Views: 0

  • The 2 Fatal Mistakes Online Business Owners Make With Customer Service

    The 2 Fatal Mistakes Online Business Owners Make With Customer Service

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    Customer service can make or break your business, and that couldn’t be more true when it comes to an eCommerce business in particular. When someone comes to your website to make a purchase, you have to realize that they are choosing you over thousands of other stores on the web.

    What are you going to do to not only close the deal, but make sure they are satisfied after the delivery?

    Having excellent customer service will be key, but you have to avoid these two common mistakes to make sure you can keep your new customer coming back time and time again.

    1. Not Being Accessible

    People have issues trusting stores on the internet these days. With so many scams out there, you have to show that your company is a trustworthy source for whatever it is you happen to be selling. One of the ways you can do that is by making your customer service department very accessible.

    This doesn’t just mean listing a phone number in the header, which instantly adds credibility, it also means having other options that you can be reached through, like live chat, email, and even social media. By making yourself accessible, you give people reassurance that you’ll be there should any problems arise with their order.

    And, in today’s world where a lot of people don’t have the time to speak on the phone, live chat is definitely the way to go in most situations. Have a chat box automatically pop up on the website so people can get in touch with you without searching for a hidden “Contact Us” link.

    2. Not Following Up

    The second biggest mistake an online business can make when it comes to customer service is not following up with buyers after they have made a purchase. You should invest in an email list and autoresponder to make sure that every customer is emailed a “thank you” for their purchase email, a delivery confirmation, and then a follow-up email a few days later to see if they like what they are getting.

    This follow-up email is also the ideal time to ask for a review, which can help boost your reputation even more. If they happen to be unsatisfied with the product, you greatly reduce the risk of chargebacks or returns just by offering to make it right for them up-front. Instead, you might be able to settle with store credit or an exchange.

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    Source by Jon Allo

    Views: 0

  • What Are All the Things One Should Keep in Mind While Trading Bitcoins?

    What Are All the Things One Should Keep in Mind While Trading Bitcoins?

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    Today, in the world of everything digital and done through the internet, people are trading currencies through the web as well. When it comes to the internet, one of the most famous topics of this millennium discussed is cryptocurrencies. With the help of blockchain, these currencies are created and traded and the number of users is simply on the rise. However, like any other trading, bitcoin trading too has their ups and downs and their own set of rules that need to be followed. Trading always carries a large amount of risk, but if one is clever enough and knows how to manage the risks properly, then they can easily be successful at it.

    Some of the things that one should keep in mind while trading bitcoins are listed below:

    Make a plan

    There should be a clear plan about when to start and when to stop. Trading straight ahead without having any plan can be disastrous for profits and loss balance. It is imminent that a target level is decided, when profits should be collected and when to stop to minimize losses. People need to be kept aware of all the pros and cons and about all the trading trends that are happening in the market. Trading daily is not recommended because certain big traders are always out there, waiting to catch the innocent traders make a mistake.

    Risk management

    People should make use of risk management tools and understand how to spread the risk perfectly through a trading portfolio. This will allow gradual and substantial gains to occur throughout a certain period. Also, they should keep in mind that trading in the high-risk market with an edge can lead to bigger losses. Instead, making smaller profits in a low to moderate risk market can make them good bitcoin traders.

    Don’t buy all trading news

    Many people before trading tend to read the news related to market trends and when and where to trade pieces. Most of the time these pieces can be one-sided and can have a biased opinion. This can lead to bad decisions and complicated knowledge about the bitcoin trading scenario. Instead, people should read about financial markets and how to minimize the risk pieces which can help with trading smarter in the long term.

    Identify scams

    Just like any other financial industry, bitcoins and other cryptocurrency markets are also filled with scams, where many groups are looking for bitcoins and naïve traders. No one should jump at any situation even if lured with a bigger profit scene. Think before trading because the bitcoins are not insured and if they are lost to a scam, there is no way the situation can be corrected. Always keep an eye out on new investments or a large number of investments which can all be a signal of scamming.

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    Source by Shalini M

    Views: 0

  • Shamanism – An Alternative to Modern Medicine?

    Shamanism – An Alternative to Modern Medicine?

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    The internet, television, and other news sources are sounding the alarm announcing new protocols for the treatment of diseases. These diseases range from Alzheimer, cancer, diabetes, MS, to Parkinson’s. Within this shout-out is near condemnation of pharmaceuticals and praise for other approaches. The intent here is not to list these approaches or to specifically discuss all of them. One among the many does require attention.

    There is a proliferation of shamanic healers and practitioners within the United States. Dozens of organizations offering advice, membership, seminars, and certification abound. A bulging gold mine lights up the horizon of possible candidates for healing.

    At this point, it is helpful to define shamanism. There is no need to trace the etymological history of the word. Shamanism is not a cult nor is it a religion even though there is an abundance of evidence that suggests a belief in a divine power circumnavigating the universe. Shamanism is an ancient form of healing. A shaman, despite some attempt to label them as a priest, is simply a healer, that is, one who knows remedies for certain physical issues.

    One of several significant markers that distinguish a shaman from a doctor is the recognition that illness may not be just physical, but emotion based. Treating the whole patient is a 40,000 year old approach that is catching on in the 21st Century. Another difference between a shaman and a modern physician is the division of reality into three realms: upper, middle, and lower. And that leads to a third difference: A shaman uses spirit guides as he or she treats a client.

    The shaman has a wide knowledge of herbs; whereas, the modern doctor has a depth in what drugs to use. The shaman is nature based and the physician is most likely man-made chemically based. There is a sound movement to make more “drugs” natural based which from some quarters is praise worthy.

    A fundamental issue arises from a cleverly clothed advertisement or testimonials praising the marvelous wonder of shamanic healing. Whenever a practitioner proposes a “cure” be very cautious. If you have a pain in your side a shaman may not know that it is appendicitis, indigestion, blocked bowel, or cancer. Accepting shamanic healing as an alternative to modern medicine is a grave mistake. And no pun is intended.

    Alternative leaves a bad taste. It implies that there is a better way and that may not be the case. Supportive and interrogative medicine suggests treatment along with current medical practices.

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    Source by Norman W. Wilson, Ph.D

    Views: 0