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  • Customer Trust and Loyalty

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    Customer trust is a precondition for prosperity. Yet, most businesses…

    o Act as if customer trust develops because the business believes it is honest.

    o Build only a shallow type of trust that does not lead to profitable relationships and loyalty.

    o Have no strategy to build the type of trust where customers increasingly value the relationship.

    Now is an excellent time to aggressively and systematically work at building customer trust. Virtually all businesses have been tainted by the general rise in societal distrust of companies.

    o A recent Datamonitor study of consumers in the USA and Europe found that 86% are less trusting of companies than they were five years ago.

    o 80% of people stop buying products or services from companies when their trustworthiness comes into question (Edelman 2005 Trust Barometer)

    o People spread distrust to friends and associates, the people we trust most.

    o Over 33% who lose trust in a company, openly campaign against that company on the Internet.

    The Datamonitor and Edelman research demonstrates that it goes beyond a few isolated cases. Furthermore, according to a Yankelovich study, more than two-thirds of people don’t believe advertisers and marketing. They see it as self-serving distortions.

    Customers want to do business with companies they trust but, don’t know who to trust. Therefore, companies that proactively demonstrate trustworthiness stand to gain a tremendous source of competitive differentiation.

    What is trust and why is it important to customer relationships? Webster gives two definitions of trust that help separate the wheat from the chaff.

    1. firm belief or confidence in the honesty, integrity, reliability, justice of another person or thing.

    2. confident expectation, anticipation, or hope; as in trust in the future.

    Most companies believe they are trustworthy but only measure up to the first definition. They want to be known as a company that is honest, reliable and fair. They expect their products live up to expectations and when they don’t they think they treat customers equitably.

    Do you think your company measures up? If you say yes, ask yourself what you proactively do to build this trust. Many companies have no deliberate strategy.

    If you have a deliberate strategy, now might be a good time to question how well it is working. As mentioned above, Yankelovich’s research shows that most customers don’t believe your marketing and advertising. And, the Edelman Trust Barometer concluded that when looking for a credible source of information on a company or product, CEO’s, employees, public relations people and celebrities rank in the bottom half.

    Measuring up to the first definition of trust is essential to sustainable and profitable customer relationships. However, even if customers believe your company is honest, reliable and fair, this is no guarantee they will be loyal and profitable. To garner commitment, profitability and high lifetime value, a company must measure up to Webster’s second definition as well.

    Businesses that meet the first definition but not the second, run into the Satisficing Trust Barrier. Satisficing trust is the trust that allows a customer to feel comfortable in buying products or services from a company. It is a sense of confidence that the company will stand behind the product. It is sufficient trust to purchase a well-defined product, a commodity. In a world of abundance and overwhelming choice, satisficing trust does not insure repeat business. Customers buy commodities that offer the best trade-off between satisficing trust, price and convenience. Some companies become complacent because they feel they offer the best combination of the three. Unfortunately for them, all it takes to lose customers is for a competitor to create the perception of a better deal. No real relationship value has been accrued by the company who wins business this way.

    The operative words in the second definition of trust are “hope” and “trust in the future.” Many purchases these days are not commodities; they are not well defined and may not have a track record. To make these types of purchases the customer must take a “leap-of-faith,” and this requires trust. In this type of trust the customer must believe that the vendor company is truly interested in a win-win relationship. That is, they are interested a long-term relationship where both parties benefit. This type of trust grows out of experience with a company demonstrating a real commitment to win-win. Since virtually all customers have been “burned,” companies often have to subjugate their short-term interests to stimulate the development of faithful trust.

    Customer want to build relationships that help them more confidently make “leap-of-faith” decisions. Being able to rely on this trust helps them simplify things in an increasingly complex world. When this happens, trust in the relationship becomes more important to customers than price and convenience. It starts with “hopeful trust.” Customers want the best for themselves. They want to adapt and to embrace change, and they will place extremely high value in relationships that help. Customers are on the lookout for signs from companies that their “hopeful trust” will be well placed. But this “hopeful trust” is just a test. If experience demonstrates that trust in the relationships is justified, faithful trust will emerge.

    When trust morphs from “hopeful” to “faithful,” a very significant twist occurs. The main concern of customers shifts from price and utility to the seeking of advice and guidance. When price is an issue, customers withhold information. When they seek guidance, they openly share. “Faithful trust” enables this openness. It also enables both parties to prosper and builds a basis for co-adaptation, now and in the future.

    The trustworthy company gets the immediate sale, but they get much more. Snafus or mistakes that might have once terminated a relationship are now overlooked for the sake of the relationship. Customers become turbocharged advocates. They don’t merely tell others what you sell; they vouch for you and the relationship value you deliver. They come to depend on your business and, as a consequence, they want you to thrive.

    The real-life story of Billy Blue, a men’s clothier in San Francisco illustrates the power of fully trusting relationships. Billy Blue’s thriving business took a nose dive during the dot.com crash. The downturn was so severe its owner, Billy Bragman, considered closing his doors. Instead, he wrote his customers a letter explaining the situation and asked them to buy more clothes. Even though many of his customers had their own business “trial and tribulations,” they increased their clothes purchases. One guy sent a check for $2,500 with a note saying, “You know what I like; just send me some new clothes.” Billy Blue customers could easily have turned to other men’s stores but they chose to support Billy Blue. They valued their relationship with Billy Blue and didn’t want it to go out of business.

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    Source by John Todor

    Views: 0

  • The Husband and Wife Relationship – Understand the Dynamics

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    The relationship between a husband and wife are usually complex, and many married couples do not understand the dynamics of the relationship they are in this is the cause of many failing relationships. For a really strong marriage they both need to understand how the dynamics of a husband and wife relationship works. The key to the question of dynamics is to appreciate just how men and woman are poles apart not only physically but more importantly emotionally and mentally.

    These differences are best illustrated when you consider the way a husband and wife relationship approaches the matter of problem solving, which shows how they approach problems in completely different ways

    The wife will typically talk about the problem with friends and family alike, explore different angles for a solution then combine that research with input from her group of family and friends. This may take some time because women in general like to discuss various solutions and how they feel and relate to the problem, before deciding on any one answer.

    The husband on the other hand is more likely tom be a solitary thinker and by virtue of that will be unlikely to discuss the problem with anyone till he has decided on the solution to the problem.

    In the husband and wife relationship, problems can be caused by their opposite approach to problem solving, the husband could think that she is taking the problem lightly by talking too much to her friends and family when in his opinion she should be thinking rather than talking about the solution. Conversely the wife may be concerned that he is not addressing their problems because he is not talking about it, when in reality the reason he is not talking about it is that it is constantly on his mind but he has not yet come up with an answer to discuss.

    Some of the time a wife can talk about a problem she may have, simply to vent her feelings about a certain matter, to lessen the tension they feel rather than to get an opinion on how to solve the issue. In that way she express her thoughts in front of her friends who in the main will empathize with her while not necessarily offering their opinion as to the solution. Men on the other hand rarely talks about a problem unless he wants advice or help to reach a solution to the problem

    The danger is in this situation is that a husband might give his wife his considered opinion as to the solution to a problem, thinking that he is solving things in the way he thinks he is expected to, while his wife is thinking that he does want to listen to the problem and just giving an answer to put an end to the matter.

    Though not totally accurate the above example illustrates how the usual differences between men’s and women’s approach to problem solving work out. Understanding they way in which the different genders react can help to stop arguments about the way things are done, consider your partners needs before you act.

    The Husband and wife relationship understand the dynamics and you will builder a stronger and longer lasting relationship.

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    Source by Tom Janic

    Views: 0

  • Wealthy Women Seeking Men? How To Find Wealthy Women Looking for Men!

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    The internet is a goldmine. And often a goldmine of wealthy women seeking men. You just need to know where to look and how to dig! This short article is aimed at men who want to find wealthy women looking for men. I will share with you all the tips I know.

    Where NOT to dig…

    Wealthy ladies tend to equate money with value. Therefore, you will not find them using free dating classifieds (like Craigslist.com) or free dating sites.

    X marks the spot…

    The two most high-population places online for you to find wealthy women looking for men are “millionaire dating” sites and any of the popular dating service (those that EVERYONE seems to join at one time or another).

    Saving your gold…

    Most of us cannot afford the millionaire dating sites. Their monthly membership fees in 2010 range from $49.95 to a ridiculous $99.99. Finding wealthy women seeking men need not, however, be an expensive occupation.

    Did you know most of the big name-brand dating sites offer new members a free membership? Yes. They tend to have sections for free members and ones for the free members. This is perfect for our purposes.

    Digging tips…

    Now, this is how you can easily find wealthy women looking for men on these sites. All you do is put in a search for local women. I would suggest women over 30, but it is entirely your decision. Once you have that list, some sites allow you to filter for income! Yes. So you can create a list of local ladies with high incomes.

    Now, sites that do not allow this are still great, perhaps even better (because other men like yourself are not competing with you for the rich ladies). In the case of these sites what you can do is merely view profiles of the local ladies. Look at their photo albums. If they live in big houses then send them a friend request. In this way you will, again, end up with a list of wealthy female friends who are on the site looking for men.

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    Source by Davina Anderson

    Views: 0

  • Wrong Reasons For Getting Married – (1) Marrying Out of Sympathy

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    There are right and wrong reasons for getting married. The worst thing a person can do to oneself is to marry a wife or husband for the wrong reason. There are quite a number of wrong reasons why people marry. One of the wrong reasons and perhaps among the most prominent of the wrong reasons is marrying out of sympathy.

    There are many scenarios under this subheading of marrying out of sympathy that relationship coaches experience in the course of counseling and coaching. Some of the most common ones are when the woman gets pregnant as a result of premarital sex and getting married to a person just because one’s brother or sister jilted that person. Between these two extremes, are those who start relationships with girls who are being maltreated by those they serve. Some men get involved with the neighborhood maids or relations of their neighbors who are being maltreated. Women fall into this kind of challenge too.

    When sympathy forms the basis for a relationship with the opposite sex, it is like playing with a keg of gunpowder over a fireplace. Sympathy is a powerful emotion. It so overpowering that it becomes difficult for the parties involved to consider the critical elements in the foundation for a joyful relationship such as friendship, understanding, compatibility etc. If the man is the one sympathizing, he is so enamored into what he sees as the Good Samaritan’s job that he does not consider what stuff the woman is made off, her attitudes, desires and mindset. He does not stop to find out what life purposes she has, what goals she is focused on and how all these could jell into his own desires. If it is the woman that is sympathizing, she goes through the same emotions and also begins to think that if she saves the young man, he would remain loyal to her forever.

    Findings, however, have shown that the truth is far from what these sympathizer-lovers are thinking. If as a result of your efforts the captive is set free, he or she will do what all captives do, “flee”. Fleeing here may not mean running away from their sympathizer-lovers, though that has been known to happen with people who confess that the only feeling they had was to escape the environment. In many instances, the sympathizer-lovers begin to act as saviors and lordships. This is usually resisted, first psychologically and later verbally. And there goes your peace and comfort.

    Marriage relationship requires that both parties are open to each other. Open – meaning that there are no secrets in their hearts that the other partner would not be allowed into. Once these secret feelings are there, it produces reactive communication instead of responsive communication.

    These sympathy missions when it emanates from the premarital sex pregnancy, the woman does not fully get happy in the relationship. This arises from the fact that as the usual challenges appear in the scene, instead of the woman finding a good reason to endure; she only thinks she is in a mess occasioned by the pregnancy. Some have confessed that if they did not get pregnant, there is no way they would end up with the man they are married to. Instead of seeing the usual marriage and child rearing challenges as learning opportunities, they mortify themselves for getting pregnant. And some of the time, they blame the man for putting them in the family way. Some blame the child that resulted from the pregnancy. Hatred for a child has been known to have grown from such situations creating lasting bitterness.

    For the men, having not evaluated the character, demeanor, temperament of their spouse before marriage because of the overpowering influence of the emotion of sympathy, when the woman shows her real character, they are usually overwhelmed. They see themselves as having made terrible mistakes. They now live the rest of their lives in regret, withdrawal or wickedness or under the influence of these three negative but powerful emotions.

    It is necessary that we have it ingrained in the tablet of our hearts that the only reasons good enough for marrying anybody are the foundational elements for joyful relationship. If while in a relationship with the opposite sex there is no opportunity to build friendship and if an understanding of the basic purpose of marriage is not clear to both of you, then there is no other reason why the relationship should continue beyond the next few hours.

    Interestingly, many marriages out there are based on sympathy.

    Young single adults (18-30 years of age) and single adults (31 years and above) should not marry anybody for the purpose of saving face or to save somebody from suffering. Instead of cornering yourselves to this quagmire, why not follow the appropriate dating, courtship and engagement practices where no sexual intimacy is included. There is need to remember that sexual intimacy is only appropriate in a legally and lawfully wedded marriage contract. You need to remember that the basic purpose of sexual intimacy is mainly for procreation and to cement companionship.

    The excitement and pleasure that accompany sexual intercourse is purposed to invite people to take the responsibility that comes with it. Any other use of sexual intimacy outside legal and lawful matrimony is a transgression of the law. And law breakers must bear the full weight of the law. In most cases, there would be no external police to arrest you and no external court to try you and no external prison to sentence you. But there are internal version of the police, the court and the prison and a large farmland where your hard labor would be performed if you commit this offense.

    What is the way to go?

    Here is the way to go. Instead of focusing on sympathy, those planning to get married should focus on what matters most – the purpose of marriage – companionship and procreation. Remember the good Lord Himself said of Adam in the scriptures: “it is not good for man to be alone” (Genesis 2:18), hence He made Eve to keep him company. Do not forget also that the same Creator gave them a commandment to “multiply and replenish the earth” (Genesis 1:28). This is the creator’s approval for sexual intimacy in marriage relationship with the intents and purposes clearly spelled out, though. Latter-day prophets have clearly stated that “sex between a man and a woman in a legal and lawful marriage is ordained of God”. These are the foundational elements that must be established before continuing in the plan for marriage with someone. Both parties ought to know and understand this fully. This knowledge and understanding would bear relationships as the foundation of a building bears it. Marrying for any other reason is like standing the building on its roof.

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    Source by Francis Nmeribe

    Views: 0

  • My Husband Left Because He Needs Space – But I Love Him and Want Him to Come Home, What Should I Do?

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    I recently heard from a wife who was quite lonely and devastated. Last week, her husband had decided that he “needed some space,” and he packed his bags and left the home. He had called a few times during his absence, but he wouldn’t give the wife any specifics about how long he expected to be gone and when (or if) he was coming back. The wife regretted how they had left things. They had argued and she had said some things that she definitely didn’t mean while the husband had said some heartless things to her as well.

    So, she had no idea where she stood or where the marriage was headed. And, even though she was angry at the husband for leaving her and for the things that she said, she knew that she still loved him and she wanted for him to come home as soon as possible. She did not want for this one impulsive event to mean the end of her marriage. But she didn’t know how to change the path that they seemed to be on. And, every time she tried to broach this subject with her husband and express her feelings to him, he became flustered and abruptly ended the conversation.

    So, it was clear to the wife that the topic was, at least for now, off limits. And, this left her confused as what she should do. She worried that if she just dropped the topic and backed off altogether, then her husband might just continue to drift away and not come home. But, she didn’t want to continue to push him further away.

    Actually, from my own experience and research, I believe that there is a happy medium here and a tactic that usually brings about the best outcome for everyone concerned. It would also allow for the wife to keep her self respect intact and to emerge in a position of strength rather than one of weakness.

    Even Though You Want Him Home, Try Not To Come On Too Strongly: Obviously, if the wife had her way, the husband would come home full of love and apologies that very evening. But, it was pretty clear that this wasn’t likely. The husband had been calling less and less and seemed more and more annoyed. Believe it or not, you will usually get better results and a better response from him if you let him come to you rather than pushing yourself onto him when he is not receptive to this.

    When I tell women this they will often respond with something like: “well, if I wait for him to pursue me or to come around, I may be waiting around forever. I can’t risk it. What if the saying ‘out of sight out of mind’ is true? What if I give him this space and he doesn’t ever come back to me?”

    Here’s what you might want to consider. He has already left. You can not turn back time and keep this from happening. But, what you can control is how you react right now. You can control how you present yourself right now and this is likely going to influence his perceptions of what he really wants. And, his perceptions aren’t likely to be good if you push when he’s not receptive or focus on the negative and how miserable you are without him.

    A desperate woman who is nagging, debating, or falling apart is not likely to be perceived as attractive. I don’t mean to be cruel about this, but my conversations with men who visit my blog indicate to me that, unfortunately, this is just the way that it is.

    Presenting Yourself As The Woman That You Know He Really Wants: Many women in this situation tell me that they feel like they are no longer who or what their husband wants. You mustn’t think this way. Here’s what you have likely forgotten. He has already chosen you once. You’ve already proven that you have the attributes that he values the most. He was already so crazy about you that he married you.

    Yes, things have started to go wrong and your life might be off track. But, that doesn’t mean that you can’t fix it. You know what he loves about you. Make sure he sees these things without your having to over reach for them. Wait until he is more receptive and then give him small doses of who you know he loves very much. Always keep things light hearted and allow for him to see the woman that he has been missing.

    Even if you feel frightened, unsure, and insecure, save these emotions for trusted girlfriends and family members because it is so important that you try to keep all of the perceptions as positive as you can right now. Make sure that he thinks you aren’t moping around the house praying for his return. Give the impression that you’re confident that if you can gradually improve things, he will come back willingly because you are meant to be together. If you can pull this off, you’ll often find that he’s becoming more and more receptive to you and to the idea of coming home.

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    Source by Leslie Cane

    Views: 0

  • Heal Your Sexual Abuse Issues

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    Have you ever experienced sexual abuse? Do you know that the negative experience you had may still be affecting you in the present?

    In my practice as a Marriage and Family Therapist, I discovered that many women, and even some men, experienced sexual abuse. As I counseled the clients, they became aware of the negative decisions they had made from their sexual exploitation. In fact, many years later those painful thoughts were still affecting their lives in negative ways.

    Some of the symptoms that it still influenced their lives were low self-esteem, avoiding dating, struggling in their relationships, not enjoying their sexuality, hiding their physical beauty, shyness, and doing everything to please others.

    I included 14 hurtful thoughts that caused the above symptoms that I heard from many of the clients of all ages. Can you relate to any of them?

    14 Negative decisions based on sexual abuse include:

    1) I feel shame.

    2) I am bad and dirty.

    3) I am not safe in the world.

    4) I can’t trust men not to hurt me.

    5) My parent or parents betrayed me because they did not protect me.

    6) I can’t trust people I love to be there for me.

    7) I should have stopped it.

    8) Sex is painful, dirty and wrong.

    9) Men want me only for my body.

    10) I feel guilty because it felt good.

    11) I feel different than others; I am an outsider.

    12) I have to hide my secret so people do not judge me.

    13) I have to do what others want me to or I am not safe or loved.

    14) It is not safe for me to get attention from men.

    For example, Susan was molested by her father. As a result, she hated men and that affected all her relationships with the opposite sex. She also was very cute, free- spirited and loving as a child and that is when her father started to molest her. Her decision was many of the above negative beliefs, as well as it is not safe to be free, happy and shine. She just did what people wanted to stay safe. Her self-esteem was very low and that affected her social interactions and professional success. To stuff her pain, she overate and was obese.

    Her mother knew but did nothing to protect Susan. (Mothers often cannot deal with the rejection so they deny it, and may also be afraid of their partners.) To help Susan, I suggested that she imagine her mother in front of her and say, “You did the best you could with the information you had, I forgive you.”

    Then I helped Susan release the other negative thoughts based on her negative experiences, and she felt much better, began speaking up for herself, and her relationship improved.

    By the way, sexual abuse is one major cause of weight issues. Nancy told me that whenever she was thin, men made sexual comments and she did not feel safe. The weight is her wall of protection. “Helene, she said, “I have to make myself unattractive with my unattractive hairstyle, baggy clothes, and fat, for the men to leave me alone!”

    Can you relate to Susan or Nancy? If you do, it would be very beneficial to release those hurtful decisions, so that you can enjoy a healthy and happy life.

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    Source by Helene Rothschild

    Views: 0

  • Can A Spouse Have An Emotion-Based Revenge Affair And Not Realize It?

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    I get a decent amount of correspondence about revenge after an affair. Sometimes, the faithful spouse wants to (or is considering) doing something to get revenge. Other times, they are feeling the urge to want revenge but they are trying desperately to resist that urge because they know that it is not really going to help anything.

    Other times, I hear from the cheating spouse who is scared of revenge or who thinks that they might be seeing vengeful behavior (even if their spouse denies this.) Here is an example. A husband might say: “I really can not effectively tell you how sorry I am that I cheated on my wife. I really don’t know what I was thinking. And in fact I probably wasn’t thinking clearly at all. I believe that my children are the only reason that my wife did not leave me. But although she’s still here, at times she looks at me with pure hatred. Her opinion of me has obviously changed. Where she used to respect me, now she acts as if I have low morals and am just a jerk. She doesn’t really listen when I talk and half the time she rolls her eyes at me and doesn’t even try to engage me with conversation. For the past three weeks, she has been spending a lot of time with a male coworker. I didn’t say anything at first because she gets mad at me so easily. Plus I thought it would hypocritical of me to insinuate that I don’t want her to have male friends when I am the one who had an affair. But last night we were spending time with our kids and the guy called. So I lost patience and asked her about it. She said that it was her job to train the guy at work and that they had become ‘close.’ She says he makes her laugh and feel good in a way she hasn’t for a long time. I got flustered and asked her if she thought that the relationship had crossed a line and had become an emotional affair. She got very angry. She said that the last thing she would do is start up an affair considering how my affair pretty much ruined our lives. She said that she was not that stupid. But now I’m wondering if perhaps she’s started an emotional affair for revenge without even knowing it. Is that possible?”

    Anything is possible. As a spouse who has been cheated on, I can tell you that there is a vulnerability there. Being cheated on makes you doubt yourself. It makes you wonder if anyone will ever find you attractive again. It makes you wonder if everyone is going to see you as damaged. So when a man show interest in you, allows you to confide in him, and boosts your confidence, this can feel like a relief. It can feel as if it’s just what the doctor ordered. And if your spouse gets jealous and insecure, well, perhaps he deserves it.

    At the same time, I am only speaking for myself when I say that although I would have welcomed any attention, I would have never made my situation worse by actually cheating. Our family life was so broken at the time that there was no way that I was going to add to my problems by adding another infidelity into the mix. I was not in any state to be in any sort of romantic relationship.

    I’m not saying that this is how your wife feels. I can’t possibly know that. However, I also can tell you that plenty of women have men friends at work, with there being nothing inappropriate about it. Adults are capable of having friends of the opposite sex without cheating. So your wife having a relationship with a male coworker doesn’t necessarily mean that you have anything to worry about.

    Rather than accuse your wife of something that might not be true and making her feel defensive, I would place my focus on your marriage and your relationship with her rather than placing your focus on her relationship with him. Because if you can work through the issues and strengthen your marriage, then you will have more confidence that you have nothing to worry about. And your wife won’t have the need to get her emotional needs met elsewhere.

    She may not even be consciously trying to do anything inappropriate. She may just be finding relief in having someone to interact with. And it may be nothing to worry about. But, if it gives you a bad feeling, there is nothing wrong with trying to bump up your attempts to improve your marriage and to strengthen your intimacy as quickly as you can. The sooner she is getting her emotional needs met by you, the sooner she will no longer need to get it from someone else, assuming that’s what is happening right now. That said, it’s possible that you are very sensitive about something that is innocent due to the affair.

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    Source by Katie Lersch

    Views: 0

  • Creativity and Entrepreneurship

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    We will commence our assignment with a discussion of sources of new ideas. We will then examine methods of generating ideas, creative problem solving, the product planning and development process, and then e-commerce. We will then generate several new ideas using brain writing, the checklist method, and free association. We will apply the product development stage to our new ideas and end our discussion with two alternatives to e-commerce.

    Sources of new ideas include consumers, existing products and services, distribution channels and even the Federal Government (Hisrich, 2008). The files of the patent office are full of new ideas and new product ideas can form as a result of government regulations. Research and development is the largest source of new ideas and can occur in a formal lab or in a garage or basement.

    Many methods can be use to generate new ideas. In focus groups, a moderator leads a group of people through open, in-depth discussions. These groups generally consist of eight to fourteen participants. They are stimulated by comments from other group members in creatively conceptualizing and developing a new product idea to fill a market need. Focus groups are also an excellent way to screen ideas and concepts. Problem inventory analysis is another great method of generating new ideas. It uses individuals in a manner that is similar to that of focus groups. Consumers are provided with a list of problems in a general product category and are then asked to identify and discuss products in this category that have the particular problem. This method should be used primarily to identify product ideas for further evaluation.

    Creative problem solving takes the generation of new ideas to a higher level. Brainstorming allows people to be stimulated to greater creativity by meeting with others and participating in organized group experiences. Rules include the following:

    a) Criticism not allowed

    b) Freewheeling is encouraged

    c) Quantity of ideas is desired

    d) Encourage combinations and improvements of ideas

    Brainstorming should be fun and not contain any domination or inhibition of discussion. It is highly effective in groups of six to twelve individuals and can generate ideas about a problem within a limited time frame through the spontaneous contributions of participants. Reverse brainstorming offers a different perspective as it is similar to brainstorming, except criticism is allowed. It is based on finding fault by asking in how many ways an idea can fail. The focus is on the negative aspects of a product, service, or idea. One must be careful to maintain group's morale though. Reverse brainstorming can be used prior to other forms of creative techniques to stimulate innovative thinking and involves the identification of everything wrong with an idea. It is usually worthwhile since is easier for people to be critical about an idea instead of coming up with a new one.

    Brainwriting is a form of written brainstorming and gives participants more time to think than brainstorming. It is silent and each group member writes down three ideas within five minutes. A form is passed around to all participants while a leader monitors time intervals and can even modify them. The Gordon method is another method of creative problem solving and begins with group members not knowing the exact nature of a problem. This ensures that a solution is not clouded by preconceived ideas and behavioral problems. A general concept associated with the problem is mentioned and the group then expresses a number of ideas. A concept is then developed and related concepts are developed. Finally, the actual problem is revealed.

    The checklist method involves the development of a new idea through a list of related issues or suggestions. The following questions demonstrate how the checklist method is used:

    ii.Put to other uses? New ways to use as-is?

    iii.Adapt? What else like this? What could I copy

    iv.Modify? New twist? Change meaning, color, form, shape?

    v.Magnify? What to add?

    vi.Minify? What substitute? Smaller?

    vii.Substitute? What else instead? Other material?

    viii.Rearrange? Other pattern?

    ix.Reverse?

    x.Combine? Blend?

    Free association is another form of creative problem solving and is one of the simplest and yet most most effective methods. It is helpful in developing an entirely new slant to a problem. First, a word or phrase related to a problem is written down. Then other ones are written down and so on. Each new word attempts to add something new to the ongoing thought processes. This creates a chain of ideas ending with a new product idea.

    The product planning and development process is crucial to an entrepreneur's success. One must first establish evaluation criteria by assessing the market opportunity and size. One must evaluate current competing producers, prices, and marketing efforts. New idea should have synergy with existing management capabilities and marketing strategies. The proposed product or service idea should be able to be supported by and contribute to a company's financial well-being. One should evaluate the compatibility of a new product's production requirements with existing plant, machinery, and personnel. Entrepreneurs should be concerned with formally evaluating an idea throughout its evolution. The idea stage involves identifying new product or service ideas while eliminating impractical product or service ideas.

    One must determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with the ideas. The need determination should focus on the type of need, its timing, the users involved with trying the product or service, the importance of controllable marketing variables, the overall market structure, and the characteristics of the market. In the concept stage, a new product should be developed further and refined through interaction with consumers. The refined idea is then tested to determine consumer acceptance. Features, price, and promotion should be evaluated for the concept being studied and any major competing products. The product development stage involves determining consumer reactions to the physical product. An entrepreneur can provide samples in this stage. The final stage of the development process consists of the test marketing stage, which provides actual sales results that indicate the acceptance level of consumers.

    E-commerce is a relatively new concept in the business world and should be used creatively. An entrepreneur must address additional specific issues due to continually-evolving technology. For instance, one must decide if he will run the internet operations of the business or outsource the task to another firm. A website is often created and must be aesthetically-pleasing and fully functional. Ninety percent of small businesses use websites and ease of use is important with websites. The website is a communication vehicle in which search capability and speed are equally important. A website should have a shopping cart, secure server connection, credit card payment processing, and a customer feedback feature. It should be customized for specific target market groups and should be compatible with various browsers.

    The tracking of customer information is vitally important when dealing with e-commerce. This is often accomplished via electronic databases. Doing so supports personal marketing and captures customer attention with customized one-to-one marketing. It is critically important to protect the privacy of individuals when keeping databases.

    When conducting e-commerce as an entrepreneurial company, one's products should be able to be delivered economically and conveniently. Products must be interesting to a large number of people and a company must be prepared to ship products out of its geographic location. Online operations must bring significant reductions in cost as compared to having a store.

    We now turn our attention to the generation of clothing ideas for Libya. We utilized brainwriting with a time limit of five minutes to come up with a new idea. We drafted an adjustable robe for women that can be rolled up and then attached with velcro to shorten it when desired to offer additional clothing and styling capabilities. We then used the checklist method and came up with the following:

    xi.Modify? New twist? Change meaning, color, form, shape?

    a) Can offer robe in multiple colors such as white, red, and blue

    xii.Substitute? What else instead? Other material?

    a) Can make robes out of breathable polyester / nylon material as used in athletic wear

    b) Allows for wicking away of sweat and moisture to keep clothing dry and light in weight

    We then used free association to come up with a list of related words:

    -xiii.cooling, light weight, windproof, light colors, reflective material xiv. End result is metallic-colored fabric that will reflect sunlight like aluminum foil

    We then applied product development stages to the new ideas to formulate a final product concept. We first established our evaluation criteria by assessing market opportunity and size. The population of Libya is 6,173,579, so this will serve as our potential market (Wikipedia, 2009). We then turned to the idea stage to identify new product ideas. These ideas included the following thought process:

    a) Can offer robe in multiple colors such as white, red, and blue

    b) Can make robes out of breathable polyester / nylon material as used in athletic wear

    c) Roll-up velcro to shorten robe for greater cooling and comfort

    d) metallic-colored fabric that will reflect sunlight like aluminum foil

    xv.Eliminate impractical product / service ideas in this stage

    a) Metallic-colored fabric will be eliminated

    b) Reflecting sun can create an oven effect on wearer

    c) Can actually make customer hotter and not cooler

    xvi.Determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with ideas

    a) Multiple robe colors will appeal to different people

    b) Wicking-material robe will appeal to men more

    c) Roll-up robe will appeal to women more

    d) Can result in greater sales and market share

    e) Is beneficial to company to sell more robes while meeting individual needs of customers via mass customization

    We then moved on to the concept stage to further develop and refine our new product ideas through interaction with consumers. We plan on participating in trade shows to present our new ideas. We will display prototypes and obtain feedback from potential customers. Our refined ideas will then be tested to determine consumer acceptance. We will take consumer ideas into consideration and tweak prototypes accordingly. We will then consider the pricing and products of our competition and price our products accordingly to maintain a competitive edge. In the product development stage, we will determine consumers' reactions to the physical product by allowing customers to try our robes on at trade shows. We will then participate in the test marketing stage by proving actual sales results once our products enter the market.

    Alternatives for the use of e-commerce in conducting one of the product development stages for the actual commercialization of our final product idea can involve the creation of a company website that is easy to use. We will incorporate powerful search capabilities while ensuring that our site performs with acceptable speed. We will include a shopping cart, secure server connection, credit card payment, and customer feedback feature in our website. In addition, our website will be customized for specific target market groups and be compatible with various browsers. We will also track customer information by creating an electronic database that supports personal marketing. This will allow us to capture customers' attention with customized one-to-one marketing while protecting the privacy of individuals via strong database encryption. Incorporating online operations will bring significant reductions in cost as compared to having a store. This will allow us to pass savings on to customers via lower prices and greater value.

    Bibliography

    Hisrich, Robert D., Peters, Michael P., and Shepherd, Dean A. (2008). Entrepreneurship
    (7th ed.). Boston: McGraw-Hill Irwin.

    Wikipedia (2009). Libya. Retrieved July 23,2009 from http://en.wikipedia.org/wiki/Libya .

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    Source by Bobby Mobini

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